O-WEEK REPORT 2024
Hayley Butt Orientation & Student Welfare Coordinator
Excitement was palpable leading up to O-Week 2024. Students and staff alike were elated to be back on campus, welcoming new and returning students to another academic year! O-Week 2024 saw the Guild introduce new events and bring back favourites, such as Mates in Minutes and of course, the famous O-Week Festival.
The 2024 O-Week program focused on welcoming commencing students and introducing them to all the Student Guild has to offer. Campus activations included Campus Tours, an Outdoor Movie Night, an array of Come & Try sports events and multiple sessions of the coveted Mates in Minutes event.
The major event, the O-Week festival, was held over two days on the Monday and Tuesday of O-Week; this encouraged students to make the most of the festival and engage with all the stalls, services, and freebies available. The O-Week festival welcomed almost 4,000 students and provided students with a practical O-Week bag, filled with a notebook, pen, water bottle and voucher booklet to support students throughout their 2024 academic year.
The nightly social program provided students further opportunities to engage with on-campus life, meet new people and get to know their Student Guild. There was something for everyone during O-Week; each student could find an activity to engage with that would feed their hunger for university life, no matter if they preferred to spend their time on the court, partying or watching a movie with friends. The Guild also continued to offer multiple online workshops and information sessions, building on last years success by introducing sessions like ‘Master Your Productivity’ to help students build helpful study habits.
The electric atmosphere of the O-Week Festival exemplifies the start of university life. The O-Week festival provides student with the perfect taster of what can be expected during their time at Griffith; a market style, street festival vibe to bring new and returning students on to campus to soak up the vibrant Griffith University Gold Coast campus culture. Sprawling across the library lawn, down University Drive and all the way over to G40 the 2024 O-Week Festival introduced students to everything they would need during their student life.
The Festival opened with a Welcome to Country and Aboriginal dance performance then offered students a free breakfast before they headed off to join one of the 76 clubs on offer, go on a campus tour, learn more about on-campus support from the Student Guild and Griffith support stalls or grab some freebies from the corporate partner stalls, such as Red Bull or Cocktails Nightclub, all while immersing themselves in the fantastic campus culture and festival atmosphere.
Address from the Orientation & Student Welfare Coordinator Hayley
& Student Welfare Coordinator
Butt Orientation
O-Week in Numbers
9,331
303 students took advantage of the free Cereal Bar*, offered by the Guild – where they could have a free cereal breakfast and grab some juice or a kombucha energy drink.
*not a previously offered O-Week service
4
Guild events
20
Overall attendance
Campus Tours Monday 12 tours Tuesday 12 tours Wednesday 1 tour Thursday 1 tour Friday 1 tour Total number of campus tours 27 tours Guide to Campus Life Online Session Total registrations 232 2023 / 2024 Comparison 2023 2024 Campus Tours 26 27 ⇧ 3.85% Guide to Campus Life 337 232 31.16%
Orientation & Student Welfare
O-Week Bags collected Includes: • Wallplanner • 3 subject notebook • Pen • Water bottle • Tote bag 9.5% 7.6% 0 1000 2000 3000 4000 5000 4,692 (2023) 4,334 (2024)
* The decrease in reception enquires can be attributed to the two-day O-Week festival. The increase in out of office presence by Guild staff and volunteers likely led to more student enquiries outside of reception, that have not been captured by this data.
5
O-Week Bags Bags collected during Festival 3,809 Total bags collected during O-Week 4,334 Reception Enquiries Miscellaneous (O-Week bags, directions etc) 655 Go Cards 84 Clubs 35 Academic Support 29 Staff Enquiries 25 Events 20 Facility Access & Locker Hire 16 Sport 11 Courts 11 Volunteers 11 Careers & Employability 6 Crisis Care 3 GCAP 1 Total Reception Enquiries 936 2023
2023 2024 Reception Enquiries* 1,622 936 42.49% O-Week Bags 4,692 4,334 7.6% O-Week Registrations 5,000 3,809 23.82%
/ 2024 Comparison
2023 / 2024 Comparison
The Academic Support portfolio did not run any O-Week events in 2023; thus, there is no data to compare to.
2023 / 2024 Comparison
The Careers & Employability portfolio did not run any O-Week events in 2023; thus, there is no data to compare to.
6 Academic Support Community & Culture Careers & Employability Campus Tours Mates in Minutes I 206 Mates in Minutes II 314 Mature Age Morning Tea 138 New to the Gold Coast 124 Outdoor Movie Night* ~400+ * Approximate numbers. Previously called "Dive In Movie Night" Academic Support Master Your Productivity: Habits for Success 220 Academic Support Stall: ‘Schedule to Win’ 53 Careers & Employability Finding Work on the GC 174
2023 / 2024 Comparison 2023 2024 Mates in Minutes 298 520 ⇧ 74.49% Mature Age Morning Tea 90 138 ⇧ 44.44% Outdoor Movie Night* 322 ~400 ⇧ 24.22%
7 * New event
Sport & Health Come and Try Netball 56 Come and Try Basketball 52 Come and Try Beach Volleyball I 90 Come and Try Beach Volleyball II 89 Come and Try Soccer 87 Come and Try Touch Football 98 Come and Try Water Polo* 30 Sport & Fitness Online Info Session 181 O-Week Stall Reaction Game 86 Volunteers Clubs Volunteers Total Volunteers Engaged 56 Total Volunteer Hours 426.5 Volunteers O-Week Festival (26 February) 38 O-Week Festival (27 February) 38 Total 76 2023 / 2024 Comparison 2023 2024 Come & Try Registrations 355 502 ⇧ 41.41% Sports & Fitness Registrations 160 181 ⇧ 13.13% 2023 / 2024 Comparison 2023 2024 Total Volunteers 35 56 ⇧ 60% Total Volunteer Hours 443 426.5 3.72% 2023 / 2024 Comparison 2023 2024 Club Stalls 58 76 ⇧ 31.03%
Sport & Health
Commercial Outlets
Australia Post did not run any O-Week events in 2023; thus, there is no data to compare to.
8
* Bar Meals were not available last year
Uni Bar Beach Party 1,556 Intro to Uni Bar 800 Total Transactions 6,717 Total Bar Meals Sold* 268 Uni Fitness Member Visits 523 Gym Trials 23 Memberships Sold 58 Uni Store Stall Sales 1,037 Store Sales 20,243 Total Transactions 1,620 Australia Post O-Week Stall Interactions 224 2023 / 2024 Comparison
2023 / 2024 Comparison 2023 2024 Facility Visits 458 523 ⇧ 14.19% Gym Trials 26 23 11.53% Memberships Sold 25 58 ⇧ 132% 2023 / 2024 Comparison 2023 2024 Stall Sales 2,641 1,037 60.73% Store Sales 17,537 20,243 ⇧ 15.43% Total Transactions 1,182 1,620 ⇧ 37.05% 2023 / 2024 Comparison 2023 2024 Beach Party 1,300 1,556 ⇧ 19.07% Intro to Uni Bar 1,150 800 30.04% Total Transactions 4,218 6,717 ⇧ 59.02%
9 2023 / 2024 Comparison 2023 2024 Guild Homepage 1,632 1,762 ⇧ 7.9% O-Week Page 1,280 1,389 ⇧ 7.9% Events 2,217 1,213 25.7% Beach Party 914 772 15.5% Clubs 1,165 729 37.4% 2023 / 2024 Comparison 2023 2024 Facebook Followers 15,580 16,365 ⇧ 7.9% Instagram Followers 5,566 6,882 ⇧ 7.9% Website Users 6,692 4,500 17.8% Marketing Followers & Website Users Facebook (as at March 2023) 16,365 Instagram (as at March 2023) 6,882 Instagram (during O-Week) +261 Website Users 4,500 Most Visited Pages Guild Homepage 1,762 O-Week Page 1,389 Events 1,213 Beach Party 772 Clubs 729 40% 5% 30% 25% Website Acquisition EDM Direct URL Search Engine Referral Social 73% Opening Rate 6.1% Clicks
10
gugcstudentguild.com.au
(07) 5552 8724
guildinfo@griffith.edu.au
The Link (G07), Parklands Drive PO Box 96, Gold Coast Campus Griffith University QLD 4222