www.maxeurope.eu
THE DREAM OF A MAN It all began when a young boy, driven by his passion, enthusiasm and love for cycling, dreamed of having his very own bicycle. At only twelve years of age, the determined young lad set about repairing an old bike using rusty parts recovered from the local scrap yard. The resulting bicycle triggered not only new dreams but realistic ambitions too. He would build bicycles not only for himself but for everybody else who wanted one as seriously as he had. By 1996 he was able to set up a major company with all it takes to become a reference point for excellence and style not only in Bulgaria but throughout Europe. MaxEurope is the dream-turned-success-story of Maxim Mitkov, a man whose desires, values, and determination have proven effective weapons in overcoming the challenges that the bicycle market presents on a daily basis. Maxim is now the president of MaxEurope, the holding company that owns a constantly increasing portfolio of brands. The company now occupies over 27.000 square meters of administrative, manufacturing and warehouse facilities, employs a workforce of over 550 and produces bicycles for over 22 countries. One thing, however, has never changed for Maxim, and that is his will and determination to grow, to improve, and to prove that he can overcome ever tougher challenges and achieve ever more ambitious objectives. The young Maxim’s dream is now a consolidated reality in the form of a company committed to research, performance, and the global market. For Maxim, however, this quest for improvement must be based on clear, absolute values, like honesty towards customers and the workforce, whom Maxim sees as his most valuable resource and part of his family. As he says, “a business won’t work if it doesn’t create value”.
FOR A BET
TER WORLD
Building of the Year National Contest is organized by Gradat Media Group under the patronage of the Ministry of Regional Development and Public Works and is supported by various real estate organizations. The purpose of the contest is to select the best Bulgarian architectural, construction, town-planning and investment practices within a one-year period. Maxcom won in 2010 for the category Industrial buildings and logistic centers.
WE ARE
EXPERIENCE Experience and determination are the keys to achieving ever more ambitious results. MaxEurope is a company that, thanks to the years of know-how and experience accumulated by Maxcom, sees expertise and professionalism as its main strengths.
INNOVATION AND QUALITY
At MaxEurope we understand that technical innovation, quality and continuous research are essential if we are to compete on the international market. We are eager and determined to apply increasingly strict quality standards so that we can offer our customers a truly competitive and advanced product, designed and made with true passion. Thanks to an internal organization that implements the strictest quality control, we are confident in our ability to supply products at the highest European level.
TECHNOLOGY
Constant r&d combined with new production technology have enabled MaxEurope to compete on the global market and to achieve the highest quality standards. The entire production process is subjected to strict internal controls. Maxeurope’s factory uses contemporary design systems, automatic wheel building robots, different assembly lines, an automated bar-coded warehouse, electrostatic painting robots for water-based paint, and powder painting robots for wheels. MaxEurope also utilizes a company owned, testing laboratory for its products. All manufactured products are totally safe and highly competitive, thanks not only to advanced production technology but also to certification of company’s quality management system to IsO 9001:2008 standard.
VALUE PEOPLE
A winning team needs to share the same values and passions. The MaxEurope team of trusted workers and friends is driven by the same determination to improve. Thanks to this team, MaxEurope is one of Europe’s most advanced manufacturers, and is constantly evolving and improving. Our team of dynamic and ambitious people has grown up with us and shares our belief in constant improvement and success.
OUR B
RANDS
Technology, research and design. shockblaze is MaxEurope’s most prestigious brand, and is manufactured by Maxtec. shockblaze was created to apply the latest technology to maximising performance. Every new shockblaze bicycle we design and produce is the result of our engineers’ constant efforts to innovate in the direction of absolute quality. Whether it is a road bike or an MTB, every bicycle that leaves our workshops is conceived, designed and built by us with the clear objective of achieving superior technical standards and giving cyclists the sort of riding experience they have never had before. At shockblaze, we see the bicycle as a concept in continuous evolution, and that is why, day after day, our engineers, designers and expert mechanics put all their passion into giving you, the cyclist, something that is both new and better.
RACING ATTITUDE
Excitement, value, quality, elegance and Italian design. These are the characteristics that set the Ferrini bicycles made by Maxtec apart from the competition. The quality guarantee of a European product, plus a typically Italian taste for style make Ferrini bicycles unique and exciting. Ferrini makes city bikes, mountain bikes, trekking and hybrid bikes and even children’s bikes. Every one of these is conceived and designed to satisfy our customer’s need for distinction, exclusive design, beauty and innovation. Our constant quest for quality, our research into advanced and innovative technology, and the elegance of our designs make Ferrini bicycles quite unique.
STYLE AND QUALITY
The mission of Maxcom, the company manufacturing the “sprint” brand, is to satisfy the market’s demand for quality bicycles that are within the reach of all those who see the bicycle primarily as a means of transport. Maxcom produces classical, traditionally designed bicycles that can be customized with the brands and logos of your own company. These safe, quality products are adaptable to all needs. Flexibility is the keyword here! European manufacturing guarantees reliability, short delivery times and quality products.
EVERY DAY BIKES
Chipolino is a symbol of the love, care and attention our children deserve. Established in 1996, Chipolino soon gained a name for the joy it gives to children and parents through the “Chipolino” and “Baby Max” brands. Chipolino accompanies you through all stages of growth and changing needs, with a range of products that covers all life styles and ensures satisfaction for the entire family. step after step, Chipolino accompanies you and delivers safety and comfort not only at home but on leisure time trips, casual city strolls, and excursions into the outside world too. Creative designs, customer satisfaction, dependability, experience, responsibility and love: these are the values behind Chipolino and the values that explain why Chipolino is where it is today. The safety of Chipolino products is guaranteed and certified in test laboratories according to the En standards. All these values add together ensure a true “magical beginning” for you and your family!
LOVE FOR FAMILY
Velotec was set up in 2007 to supply quality, European made components. The company manufactures safe, reliable bicycle wheels. Continuous research into new technology ensures the highest quality standards and makes Velotec products dependable and innovative. delivery times for our products are far shorter than those from Far Eastern manufacturers, and prompt and accurate service are guaranteed. Velotec products can be customised to order with your own name and logo. The Velotec brand is a symbol of quality, flexibility, competitiveness and reliability.
FLEXIBILITY
Plovdiv is a modern industrial city with an international outlook in the heart of Bulgaria. despite years of expansion, the city still preserves its oldest quarter, and has turned it into a centre of culture and history. Plovdiv boasts a prestigious past and still has traces of Thracian civilisation as well as roman monuments and, of special importance, an exceptional complex of houses constructed during the Bulgarian national revival period. The historical city centre is listed as a World Heritage site by Unesco, and is a charming and unforgettable place to visit.
Concept and design: Gusella adv srl - Italy - www.gusella-adv.com Photo: Roberto Bianchi Dimo Neikov Printed in Italy: Puntoffset snc - www.puntoffset.com
Maxim Mitkov General Manager
Nikolay Boyadzhiev Executive Director
Atanas Gavazov Executive Director
Marco Dal Mas
General Manager
Nina Mitkova General Manager
Ilia Mitkov
General Manager
E U R O P E A N B I K E S C O M PA N Y
E U R O P E A N B I K E S C O M PA N Y
E U R O P E A N B I K E S C O M PA N Y
The company is IsO 9001 certified and comply with European standards En.
The MaxEurope logo was created by Maxcom in 2010, and represents the new starting point for the Maxim Mitkov holding company. “Max”, short for Maxim, represents Maxim Mitkov’s own personal commitment to the growth of the company, while “Europe” clearly states the company’s determination to forge a place for itself on the European market as one of the continent’s best known brands for quality and technology. MaxEurope. We think future.
www.maxeurope.eu
MAXEUROPE 4027 Plovdiv Bulgaria tel. +359 32 600 888 fax +359 32 921 921 info@maxeurope.eu www.maxeurope.eu