M A R K E T
R E V I E W
2671 Laurel Avenue, Morro Bay, CA
JANUARY 2018 EDITION
Inside This Issue 06 Agent Perspective: What Impression Does Your Home Make? Have you thought about the impression your home is making on prospective buyers?
12 Richardson Properties Priciest Transactions of 2017 With nearly $300 Million dollars in real estate sold, these properties were Richardson Properties’ high dollar transactions of 2017.
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10 Premier Listing 2671 Laurel Avenue, Morro Bay, CA 93442 Simply elegant with sweeping ocean views, this Morro Bay home is the epitome of class and charm.
16 Christie’s International Real Estate: Luxury Defined The Interiors Edit: How to Reflect The Trends in 2018 A look at premium accessories, furnishings, and go-to design studios for the year ahead.
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Note From The Broker
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Central Coast Trends
08
From The Newsroom
16
Richardson Properties Current Listings
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NOTE FROM THE BROKER
"Every one of our real estate professionals challenges themselves to be the very best at what they do."
2017 was a spectacular year for Richardson Properties. We continued our growth in market share with a Total Sales Volume of nearly $300 Million for 2017. During the year we also experienced phenomenal growth among our marketing, techonology and networking capabilities through our new affiliation with Leading Real Estate Companies of the WorldÂŽ and Luxury PortfolioÂŽ. While it seems as if everything came together all at once, reflecting I am beyond proud of what the team at Richardson Properties has accomplished this year through their hard work and dedication. Every one of our real estate
professionals challenges themselves to be the very best at what they do. They also genuinely care about the buyers and sellers they represent, consistently look for ways to meet and exceed expectation. Our people are the secret to Richardson Properties' success. They are inspiring. I am grateful to not only have the opportunity to work along side them, but to call them my family. Cheers to the successful close of 2017; and here's to the happy arrival of 2018. Happy New Year,
Chris Richardson, President/Broker
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Have questions about selling your home? Contact the real estate professionals at Richardson Properties. 6
AGENT PERSPECTIVE WHAT IMPRESSION DOES YOUR HOME MAKE BY AMANDA DUNTON
Have you thought about the impression your home is making on prospective buyers? Here are four tips to create that stellar first impression.
First impressions are important. When it comes to selling a home visual appearance including cleanliness, staging and décor can all help buyers envision a property as a future home. Here are four tips to help make that great first impression.
DECLUTTER Taking the time to keep a clean house, free of clutter while it is on the market is vital to the successful showing of a home to prospective buyers. Not only is there the safety concern of not being able to move about the property freely, but it can help expedite interior and exterior access during inspections, and even the seller’s moving process. Consider getting a storage unit to store items that are not immediately needed in the home to reduce clutter in and around the home.
SET THE STAGE While many factors go into determining a home’s worth, staging has shown to be a useful tool in adding value to a home; as much as five percent! Staging allows a prospective buyer the ability to see how furniture may fit best in rooms, highlight unique architectural features, and increase the willingness of buyers to walk through a home they saw online.
Consider re-arranging furniture to optimize the aesthetic of each room.
LIVE IT For those living in a home that is on the market to sell, children, pets, and hectic work schedules can be tricky if you leave clean-up to last minute. To reduce stress live like your home is being shown every day. Picking up as you go and making beds every day will help reduce stress when last-minute showings are scheduled. Consider hiring a professional cleaner to assist with larger tasks including interior and exterior windows which.
ODOR There old adage about how fresh baked cookies or apple pie smells like home. Smell is tied to memories and can be a strong motivator for a buyer to continue walking through your home or not being able to escape fast enough. Consider refraining from cooking foods with strong odors such as fish, or exotic spiced foods the night before or day of. By considering the first impression your home will make on prospective buyers you increase the odds of a timely and successful real estate transaction.
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FROM THE NEWSROOM MICHELLE BLASINGAME OF RICHARDSON PROPERTIES TO RECEIVE GLOBAL RELOCATION PROFESSIONAL DESIGNATION
Michelle Blasingame, Director of Business Development of Richardson Properties, recently achieved the Global Relocation Professional (GRP) designation from Leading Real Estate Companies of the WorldÂŽ (LeadingRE), a collection of over 500 premier residential real estate firms in nearly 50 countries worldwide. Blasingame earned the designation after completing a series of online courses on topics including managing international referrals, implementing relocation guidelines, understanding referral policies and successfully serving relocating clients. The designation was created by LeadingRE to provide members with comprehensive professional development in the area of referrals and relocation, supporting the network's 30,000+ affiliate-to-affiliate client 8
referrals each year. "We continually strive to help our members set the standard for excellence, whether they are assisting clients who are new to their area or those moving across the country or around the world," said LeadingRE Director, Member Services Brent Williams. "By earning the GRP, Blasingame has demonstrated a strong working knowledge of and commitment to superior relocation services." "The GRP is valuable as the real estate world becomes increasingly global. We are excited to increase our service offerings at Richardson Properties to include relocation and referral through LeadingRE," said Blasingame. In addition to the extensive referral network, Richardson Properties has access to a full range of services
through their LeadingRE affiliation, including branding support, luxury marketing, global online exposure, technology systems, and other industryleading professional development programs. Michelle brings extensive experience in New Home Sales, Real Estate Transaction processes, corporate communication and marketing experience to the Richardson Properties
team. Since joining Richardson Properties in 2002, her consistent follow through and forward thinking has been influential in expanding the scope of services currently offered. Michelle’s dedication to community involvement and her commitment to establishing professional affiliations has helped to establish Richardson Properties as one of the premier independent real estate brokerages on the Central Coast.
Richardson Properties is the premier affiliate of Leading Real Estate Companies of the World® and Luxury Portfolio International® for San Luis Obispo.
About Leading Real Estate Companies of the World® Leading Real Estate Companies of the World® (www.LeadingRE.com) is a byinvitation-only network that encompasses over 550 firms and 128,000 associates in over 55 countries worldwide. Collectively, the group produces over one million transactions valued at over $351 billion annually. The organization provides its affiliates with a robust menu of products and services spanning the areas of lead generation; outcome-based learning for leaders, associates and staff; web technology and systems; and branding and marketing support, including its Luxury Portfolio International® division. leadingre.com | luxuryportfolio.com
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PREMIER LISTING 2671 Laurel Avenue, Morro Bay 3 Bedrooms | 2.5 Bathrooms | 3,100 Square Feet
This gorgeous three bedroom, three bathroom newly remodeled home, boasts an open and spacious floorplan providing an abundance of natural light, a beautiful kitchen featuring quartz counter tops, stainless-steel appliances, a farmhouse sink, and bar area perfect for entertaining guests. Sweeping views of the ocean can be seen from almost every area of the home. A rooftop deck and decks off each level provide additional outdoor living areas accompanied by stunning coastal scenery. Other notable finishes such as new tile and wood flooring throughout round out the amenities of this incredible house.
Offered at $999,000 10
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6355 Mira Cielo, San Luis Obispo, CA
Looking for a new home? Let the Real Estate Professionals at Richardson Properties assist you. 12
RICHARDSON PROPERTIES CHRISTIE’S INTERNATIONAL REAL ESTATE
PRICIEST TRANSACTIONS OF 2017 With a transaction volume of nearly $300 Million, here are our Top Ten real estate transactions from 2017 that got us there. 1. 3990 Shell Beach Road, Pismo Beach, CA | $3,200,000
This contemporary masterpiece featured beautiful design with custom detail at every corner coupled with an expansive ocean view.
2. 1110 Button Sage Way, Arroyo Grande, CA | $2,750,000
This extraordinary Varian Ranch estate offered secluded luxury in over 6,100 square feet of living space and breathtaking vineyard views.
3. 673 Palm Street, San Luis Obispo, CA | $2,400,000
This seven unit apartment complex in downtown San Luis Obispo featured spectacular views of Madonna mountain.
4. 7175 Paseo Vinedo, San Luis Obispo, CA | $2,275,000
This exceptional craftsman style home was nestled on 1.4 acres in the prestigious gated community of Edna Ranch.
5. 6355 Mira Cielo, San Luis Obispo, CA | $2,185,000
This stunning Edna Valley Estate featured over 4,438 square feet of living space on nearly four acres of land.
6. 1645 Lizzie Court, San Luis Obispo, CA | $2,150,000
Offering panoramic views of Cerro San Luis and Bishop’s Peak, this spectacular home was built with attention to every detail.
7. 1146 Marsh Street, San Luis Obispo, CA | $2,108,643
The Marsh Street Brownstones, an exclusive collection of seven custom homes in downtown San Luis Obispo.
8. 1142 Marsh Street, San Luis Obispo, CA | $2,064,931
The Marsh Street Brownstones, an exclusive collection of seven custom homes in downtown San Luis Obispo.
9. 1138 Marsh Street, San Luis Obispo, CA | $2,050,453
The Marsh Street Brownstones, an exclusive collection of seven custom homes in downtown San Luis Obispo.
10. 1803 Spring Street, Paso Robles, CA | $1,662,500
This hard to find downtown block-to-block property on Spring Street offered a multitude of uses and included four parcels for a combined 42,800 square feet.
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CENTRAL COAST TRENDS Monthly comparisons of November 2017 vs. December 2017 indicate average sales price holding in San Luis Obispo and Paso Robles, while Arroyo Grande saw an increase in average sales price. Number of transactions for the same time period fluxuated through the county with Paso Robles gaining 17 transactions over November to close the year.
SAN LUIS OBISPO December 2017 $730,997
Average Sales Price
33
Number of Transactions
November 2017 $758,069
Average Sales Price
42
Number of Transactions
PASO ROBLES December 2017 $572,330
Average Sales Price
62
Number of Transactions
November 2017 $567,737
Average Sales Price
45
Number of Transactions Data courtesy of CRMLS, Residential Properties.
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ARROYO GRANDE December 2017 $767,462
Average Sales Price
27
Number of Transactions
November 2017 $667,832
Average Sales Price
32
Number of Transactions
Opening the door to new possibilities since 1988.
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INTERNATIONAL Straight forward reads that uncover trends in the global luxury real estate markets from the top real estate brands Christie’s International and Luxury Portfolio©. Available online.
Christie’s International: Luxury Defined The Interiors Edit: How to Reflect The Trends in 2018 www.christiesrealestate.com
Luxury Portfolio©: BLOG Luxury Homes Designed By Famed Architects www.luxuryportfolio.com
Residential
RICHARDSON PROPERTIES LISTINGS 16
Atascadero 9300
Via Cielo
ATSC 4/3,0,1,0
3764/P
$1,094,000
8640
Erika CT
ATSC 4/3,0,0,0
2134/B
$605,000
8670
Erika CT
ATSC 4/3,0,0,0
1950/B
$590,000
8630
Erika CT
ATSC 4/2,0,1,0
1934/B
$590,000
1422
Medio LN
ATSC 4/2,0,1,0
1934/B
$565,000
Residential Cont. 1313
4035
Copado WY
ATSC 3/2,0,0,0
1422/B
$465,000
2863
Avila Beach DR AVIL
3/3,0,0,0
1809/D
$1,159,000
2431 Sherwood DR CAMB 3/4,0,0,0
2800/S
$1,995,000
Morro Bay
Shearer AV
CAYU $499,000
Lockwood 0
Cambria
ARRG $359,000
Cayucos 3486
Avila Beach
Camino Purisima
Lockwood San Lucas RDLOCK $400,000
Paso Robles 9928
Flyrod DR
PSOR
$189,000
2671
Laurel AV
MRBY 3/2,0,1,0
3100/S
$999,000
680
Red Cloud RD PSOR
$169,000
410
Java ST
MRBY 2/1,0,0,0
672/AP
$509,000
2615
Edgewood CT PSOR
$105,000
Templeton
Nipomo 525
Sandy Oaks LN NPMO 4/3,0,1,0
3250/A
$849,000
2725
Warm Springs LN TTON
$262,000
Commercial Sale
Paso Robles 2605
Edgewood CT PSOR 5/4,0,0,0
4267/D
$975,000
Santa Margarita
2770
Edgewood CT PSOR 4/3,0,1,0
3237/D
$925,000
22601 El Camino Real SMRG 1680SQFT
185
Auburn CT
PSOR 4/2,0,1,0
2500/B
$725,000
Commercial Lease
2420
Elk Point WY
PSOR 4/4,0,0,0
2756/D
$700,000
Paso Robles
329
Bobwhite DR #134PSOR
$399,000
1030 Unit C
4134
Quarterhorse WYPSOR 2/2,0,0,0
$299,000
San Luis Obispo
3/1,1,0,0 1527/D 1248/A
Pismo Beach 345
Capistrano AV PSMO 4/3,0,0,0
2800/E
$1,870,000
San Luis Obispo
Railroad ST
PSOR 2340SQFT
560
Higuera ST
SLO
1741SQFT
570
Higuera ST
SLO
575SQFT
570
Higuera ST
SLO
572SQFT
1321
Osos ST #250 SLO
2/1,1,1,0
1573/S
$1,055,000
570
Higuera ST
SLO
2997SQFT
1321
Osos ST #260 SLO
2/1,1,1,0
1359/S
$965,000
570
Higuera ST
SLO
2880SQFT
Residential Income
570
Higuera ST
SLO
644SQFT
Grover Beach
570
Higuera ST
SLO
827SQFT
570
Higuera ST
SLO
851SQFT
570
Higuera ST
SLO
2284SQFT
560
Higuera ST
SLO
812SQFT
946 S 13th ST
GRVC
3604/
$830,000
San Luis Obispo 465 Pacific Street #A SLO
1829/
$1,250,000
$550,000
Manufactured Homes Arroyo Grande 765
Mesa View DR #81ARRG
3/1,1,0,0
1601/B $219,000
3/1,1,0,0
1421/B $339,000
S Higuera Street #272 SLO 2/2,0,0,0
1524/A $201,000
Pismo Beach 201
Five Cities DR #93PSMO
San Luis Obispo 3860
Land Arroyo Grande 3675
Camino San Gabriel
ARRG $399,000
3655
Camino San Gabriel
ARRG $399,000
4055
Camino Purisima
ARRG $359,000 Information deemed reliable, but not guaranteed. As of 1/23/2018.
CORPORATE OFFICE
TEMPLETON OFFICE
HERITAGE RANCH OFFICE
735 Tank Farm Rd., Ste 130 San Luis Obispo, CA 93401 +1 805 781 6040
212 S Main Street, Ste. 103 Templeton, CA 93465 +1 805 781 6040
2150 Heritage Loop Rd., Ste. B B 240 Paso Robles, CA 93446 +1 805 239 9916
CalBRE #01465507 | www.richardsonproperties.com