MARCH//APRIL 2022
garden& blooms
Owners Kim Cimino and Ryan Ricketts talk about their family-owned & operated restoration company whose values distinguish them from the competition. page 6
Fresh ideas for your next party featuring
Luxe + Lace Picnic and Quaint Rentals
... honeybee & bloom gardens
Sweeten up spring with honey and blooms
...
Restoring hope and self-confidence in Rochester - Home start hope
get ready for spring with Apollo Concrete Coatings! back cover
weddings birthdays celebrations Vibrant Colors Abound with Stacy K Floral Rochester | THEHOMEPUBLICATIONS.COM 1
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2020 WEST RIDGE RD., ROCHESTER // 585.453.8200 // WWW.IELIGHTING.COM Rochester | THEHOMEPUBLICATIONS.COM 3
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PRODUCED BY GENESEE VALLEY PUBLICATIONS
on the cover 6 • A Cleaner Image Handling your in-house damages, large and small, restoring not only your home but your peace of mind
features 9 • From The Artists’ Desk
garden + blooms
pg. 13
17 • Sweeten up Spring
with Honeybee & Bloom Gardens
oh happy day
pg. 25
28 • Party with a Twist
Fresh ideas for your next party featuring Luxe + Lace Picnics and Quaint Rentals
36 • Vibrant Colors Abound Floral trends for spring with Stacy K Floral
spring home
pg. 40
50 • Restoring Hope and
Self-Confidence to Rochester Home Start Hope Cover Photography: Sarah Christ
Highland Park in full bloom
Genesee Valley Publications, Inc. will make every effort to see that all advertising copy, which is neatly presented, is correctly printed. We will not be responsible for print quality of any advertising not created by Genesee Valley Publications, Inc. personnel. We take no responsibility for statements or claims made in any advertisement. We reserve the right to refuse any and/or all advertising.
Rochester | THEHOMEPUBLICATIONS.COM 5
A CLEANER IMAGE: BRINGING
peac� o� min�
It is never a good time for emergency damage to strike your home. However, it’s the perfect time to call A Cleaner Image. Since 2005, A Cleaner Image has handled your in-house damages, large and small, restoring not only your home but your peace of mind, as well. The quality of your living environment is priceless. Unfortunately, there are many types of damage that can impact a home. From water damage to biohazard to mold and even Coronavirus exposure, A Cleaner Image professionals take care of your situation quickly and completely. From its beginnings of remediating difficult staining on carpets and upholstery, the company quickly recognized the need for more comprehensive care, offering additional services and licensing to better serve their communities.
B A C K T O YO U R H O M E
LOOKING TO BUY A HOUSE? Perhaps you’ve found one that is perfect for you except that one issue, be it a persistent pet odor, water damage in the basement, or a section of mold which a mold assessor has advised you to address. A Cleaner Image is professionally licensed to quickly and correctly address nonstructural damage that is keeping you from enjoying the home of your dreams…whether you’ve owned it for 20 years or 20 minutes!
Family-owned and operated since 2005, A Cleaner Image co-owners Kim Cimino and Ryan Ricketts’ expertise and extraordinary attention to detail have helped establish the company’s reputation as Rochester’s premier one-stop-shop restoration provider residentially and commercially. Their vast array of services are 100% guaranteed with a Best Price Promise and provided by highly trained, professional, and personable licensed technicians and staff. During these challenging and changing times, almost everyone is spending more time at home. When you work with A Cleaner Image, you can be confident that your home or business project will start with a complimentary in-home estimate. They will provide viable, cost-conscious options giving you peace of mind for any concerns from a spring clean to emergency situations.
Th� histor� o� ou� buildin� Before Renovations 6 THEHOMEPUBLICATIONS.COM | Rochester
Our beautiful 27,000 square foot facility located in Webster showcases our company’s outstanding renovation skills and taste as well as our commitment to the local area. Currently leasing to Sorella Salon, All Fur Love Dog Grooming service, and Rising Tide Tattoo Studio with more space available.
Before
Before
After
After ATTIC REMEDIATION
BASEMENT WATERPROOFING
Sprin� ma� b� i� th� ai�, B U T T R I C K L I N G WAT E R S H O U L D S T AY O U T S I D E Y O U R H O M E !
A leak in the basement is enough to strike fear into the heart of even the most experienced homeowner. A Cleaner Image, your trusted Rochester waterproofing company, will start with a proper diagnosis of the problem at no charge. Reasons for leaks can be as simple as improper grading and the need for downspout extensions, or as involved as masonry foundation leaks and hydrostatic pressure. At A Cleaner Image, we develop the right course of action for your home, transforming your dark, wet, moldy basement into a clean, dry and healthy usable space. A Cleaner Image prides itself in providing the highest quality customer service and experience. Their integrity, transparency, and professional expertise have earned them recognition as Rochester’s most trusted basement waterproofing contractor. Whether your basement is concrete, stone, or block, A Cleaner Image has successfully remediated thousands of every type. Using the latest technology and innovations, the company offers a permanent solution with a customized remediation and prevention plan that addresses your specific basement needs. Call today for a FREE Consultation & Estimate with a Best Price Guarantee!
INSULATION SERVICES
Offering a vast array of Residential Services:
Air Duct Cleaning | Air Quality Testing Basement Waterproofing | Biohazard Services Carpet/Upholstery/Tile/Grout Coronavirus Disinfecting Fire & Smoke Damage | Hoarding Restoration Insulation Services | Water Damage Restoration NYS Licensed Mold Remediation & Removal F O R P EA CE O F MI ND I N YOUR HOM E DAY OR NI GHT, CA L L TH E RESTO RATIO N PR OFESSI ONALS YOU CAN COUNT ON!
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Beautiful Homes Begin with Beautiful Flooring.
We offer a wide selection in our expansive showroom. Stop by & let us show you all of our wonderful choices in flooring and window blinds. Whether you’re looking for hardwoods, luxury vinyl tile, ceramic, or carpet, we have it all in thousands of options from today’s top manufacturers!
4414 Dewey Avenue, Rochester, NY 14616 (At Latta Road)
585-663-5030 | WWW.CHRISTIECARPETS.COM HOURS: MON., WED AND FRI. 9-5; TUES. & THURS. 9-8; SAT. 10-4 8 THEHOMEPUBLICATIONS.COM | Rochester
- f rom the ar ti st s’ desk -
Spring blooming at Charlotte-Genesee Lighthouse
It may have taken long enough for it to get here, but here at Home, it’s time to celebrate spring! We’re pulling out all the stops as we get ready to roll up our sleeves in the gardens again and prepare for event season! It’s a time of celebration here, whether it’s spring renewal, home improvements, checking out gardens and blooms, or getting ready to party! Sweeten up your spring with honey and flowers from Rochester based Honeybee & Bloom Gardens and leave the chilly weather behind you. Stacy K Floral features an abundance of flowers and home décor options sure to wow and add beautiful bursts of color to any event, whether it’s a wedding you’ve had to push back over the last few years or a birthday for a certain someone. (Or why not just for fun?) We’re excited about exploring all of the ways to throw an a-typical party, whether that’s trying out new ideas, some luxury picnics, or what we’re calling high end slumber parties with living room glamping! However you choose to welcome the spring weather, here at Home, we’re happy to have you with us! Thank you for letting us into your lives and your homes where we can’t wait to celebrate with you! Here’s to a bountiful, joyful, and inspiring spring.
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L AU R I E A B B OT T | B E RTA LOV E | L I S A G I A N N I | KAT H R Y N B O O R | M A N U E L KA R A M | CO L L E E N M A N N C R I ST I E L E O N E | A M A N DA D U D E K | KA I T L I N D O N N A N | KA R A I V I S O N | S A R A H C H R I ST CO N T R I B U T I N G AU T H O R S : R I L E Y S M I T H , T R I S H P I N O Rochester | THEHOMEPUBLICATIONS.COM 9
BE READY FOR SUNSHINE & BLUE SKIES! 10 THEHOMEPUBLICATIONS.COM | Rochester
Vi s i t o u r s h ow ro o m w i t h ove r fo r t y co m p l e t e l y c u ra t e d ro o m s e t t i n g s !
HOME & GARDEN INSPIRATION FOR YOUR HOME 283 CENTRAL AVENUE | DOWNTOWN ROCHESTER 585.225.4663 | OPEN M-F 10-5:30 SAT 10-4
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Expect a Stellar Job Every Time!
$1,000 OFF A STANDING SEAM METAL ROOF Cannot be combined with any other offer.
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Now Taking Reservations for 3 Bedroom, 3 Bath Ranch Townhomes For Lease Summer Move-in Available! Featuring 2-car garages, spacious patios, tall ceilings, beautiful modern cabinetry, quartz countertops, stainless steel appliances, woodstyle flooring, gorgeous backsplashes, and laundry rooms with washer and dryer. More Townhomes & Apts. Coming in 2023!
Call 585.224.0887 ParkerPlaceFairport.com 12 THEHOMEPUBLICATIONS.COM | Rochester
• Walk to Fairport Village • Internet & Cable Included • 1 mile to Convenient Penfield Shopping 100 Ezra Crossing, Fairport, NY 14450 GPS: 4541 Fairport Nine Mile Point Road
garden& blooms
Sweeten up Spring with Honey & Blooms // Transform Your Outdoors
Rochester | THEHOMEPUBLICATIONS.COM 13
Creating the golf course-worthy lawn of your dreams. WHAT’S BETTER THAN A PROFESSIONAL GOLF COURSE SUPERINTENDENT MANAGING YOUR LAWN? HOW ABOUT 3 OF THEM? Chris Richter, Jeremy Batz and Nevin Hess are all graduates of the Pennsylvania State University and earned Bachelor’s Degrees in Tur�grass Science. Collectively they have over 65 years of experience in golf courses, lawn care, and high-end tur�grass management.
N OW B O O K I N G FO R 2 022 ! CA L L 5 8 5. 2 0 1 . 81 93 VERDANTLAWNLLC.COM 14 THEHOMEPUBLICATIONS.COM | Rochester
- inspir ing g ardeners for over 4 0 years -
A family-owned & operated business, Sara’s Garden & Nursery began as a small farm wagon offering homegrown vegetables and flowers. Today at their family-run nursery, there is nearly 20,000 sq.ft. of greenhouse space where they grow all of the annuals, vegetable plants and hanging baskets that are offered. �SARASGARDENCENTER
OPEN DAILY 9AM - 5PM
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GARDEN + BLOOMS
We provide timeless lighting design and unmatched customer service.
Call for a FREE estimate!
585.703.6244 www.landscapelightingpro.com LIGHTING DESIGN & INSTALLATION | LOW VOLTAGE INTEGRATION | LIGHTING SYSTEM AUTOMATION & MORE!
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Sweeten Up Spring with honey
+
flowers
• From Honeybee & Bloom Gardens in Rochester, NY •
article by riley smith Rochester | THEHOMEPUBLICATIONS.COM 17
In the midst of a pandemic, Maddie and her husband, Matt Buffan, started Honeybee & Bloom Gardens in Rochester. Honeybee & Bloom Gardens is a seasonal business which sells raw unfiltered wildflower honey as well as freshly cut flowers grown organically. The couple already has plenty of regulars purchasing their raw honey. The majority of the feedback they receive states that their honey is the best and most unique each customer has ever had. It’s truly a testament to the local raw unfiltered honey experience since the products are neither heated nor processed in any way.
“It sure beats anything off the shelf at the grocery store!” - Maddie
How It Works
Gardening Inspiration
Honeybee & Bloom Gardens offers a CSA program for honey and seasonal flowers featuring dahlias. They take small orders for events, and customers can also purchase honey and bouquets a la carte. This business is Maddie and Matt’s “side hustle,” as managing honeybees and distributing flowers and bouquets mainly takes place in summer and fall, and harvesting honey takes place throughout the warmer months when the honeybees are active. Flowers are available from summer until the first hard frost with the couple ensuring all of their growing practices are organic, low-chemical, and low-toxin.
When Maddie discovered you could grow your own cut flowers, especially Dahlias, in the Rochester Region, she dove headfirst into her 2020 pandemic project. She only had 96 square feet of space to grow in, but she made it work. She enrolled in a virtual Dahlia gardening class through the Rochester Brainery, which was taught by organic flower farmer Jenny Rae of Flowerwell Farms.
Beekeeping Inspiration Matt Buffan has always been interested in beekeeping. He wanted to learn more about sustaining the honeybee population. So, in 2017, Maddie gifted her husband with beekeeping classes taught by Hungry Bear Farms, run by Ben and Kimberly Carpenter in Canandaigua. From there, the couple invested in two nuclear hives. They started beekeeping shortly after they got married in May 2017 and have been doing so ever since! Maddie and Matt love science and learning together, so they’ve found beekeeping to be their perfect hobby as a married couple. Now that they’ve decided to invest in it, they’ve become even more passionate about the beekeeping industry and supporting their own gardens for the honeybee population. Maddie shares that they are keen on sustainability and “keeping the earth as happy as possible.”
18 THEHOMEPUBLICATIONS.COM | Rochester
With endless varieties, shapes, and colors to add, Maddie ended up expanding to having nearly 90+ plants and growing other types of local flowers in 2021. She particularly loves Dahlias because they are beautiful, showy, and easy to grow. She wanted to add textures and colors to her bouquets as well, so she added other cut flowers to her gardens to compliment her Dahlias. With her young family, she didn’t want high maintenance plants; she liked how Dahlias required minimal human interaction. Other easy-to-grow flowers for our growing zone here in the Rochester area include Bachelor’s Button, Cosmos, Snapdragon, Zinnia, Echinacea, Bee Balm, Sunflower, Narcissus, and Peony. When the flowers became a hit, the Buffan family decided to offer a CSA to see if people wanted to invest in local and organically grown flowers as well as raw unfiltered honey. No other grower in the area has combined the two, so the couple figured they had a decent shot at making their business idea come to life. They started out small and sold out all of the shares they had available in their first year. Everything is made and grown in the Buffan family backyard, 0.41 acres in size, using only 558 square feet as their gardening space.
GARDEN + BLOOMS
Maddie’s Gardening Tips
Garden with a loved one. Gardens are especially great for families with children! Matt and Maddie’s daughter, Luna (nearly three), started participating in seed starting and planting as soon as she was able to walk. This past fall, Luna was able to help Maddie plant over 200 Narcissus bulbs for spring blooming this year. Start small with easy-to-grow flowers. Plant a moderate amount of easy-to-grow flowers which are hardy and don’t need much pampering. This will set you up for success. Know your sunshine. Understand how much sun your flowers will need. This will help you determine where your garden should go on your property. Plan and prepare. Growing flowers takes time, so you want to set yourself up for the best success possible. Know your last spring frost and first fall frost dates. This will help you determine when to start seeds. Seeds packets will have detailed instructions as to when and how to start them. Map out a plan on a calendar so you understand what you need in terms of materials and when to start seeds. Opt for native, pollinator-friendly flowers. When it comes to pollinator friendly flowers, choosing varieties native to your growing area is key! It’s very important to use organic gardening practices and avoid the use of pesticides, especially in a space dedicated to pollinators! Pollinator friendly flowers include the Calendula, Marigold, Salvia, Lavender, Cosmos, Verbena, Milkweed, Borage (honeybees especially love this one), Yarrow, Oregano, Sunflower, Echinacea, Zinnia, Goldenrod, Bee Balm, Bachelor’s Button, and the Strawflower.
Matt’s Beekeeping Tips
Take a class! There is an awesome class taught through the Cornell Cooperative Extension in Canandaigua with the Ontario Finger Lakes Beekeepers Association. Start small. Two hives is best if you have the space in your yard. You can compare against the two and note differences, which is great for learning and troubleshooting. Plus, if you lose a hive, you can split the surviving hive. The split hive will then create a new queen and can populate the empty hive. Expect mistakes. Mistakes are going to happen, and that’s okay; it’s part of the learning process! Matt and Maddie lost one of their two hives during their first winter (2017-2018). You can always start again with a new nucleus hive or split an established hive. Be sure to take notes, learn from what didn’t work and what did work, and keep on trying. Wind breakage and sun are key. Like sunshine, wind protection during winter is especially vital for the honeybees! Provide flowers that support beekeeping. Plant a variety of flowers which will grow from early spring to the first hard frost in the fall to provide a source of food nearby throughout the entire growing season. Don’t forget pollinator friendly plants and veggies, too! Snowdrop and Dandelion are some of the best flowers for honeybees during the early spring.
Learn more about Honeybee & Bloom Gardens by checking out their website or follow along with their story on Instagram @honeybeeandbloom Rochester | THEHOMEPUBLICATIONS.COM 19
GARDEN + BLOOMS
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E�ery�hin� in an Es�a�e Sale, n�� in a S�ore! Antiques | Collectibles | Furniture | Electronics Home Décor | Kitchenware | Jewelry | Coins | CDs/DVDs Retro Items | Boutique | Tools & More!
ESTATE SALE STORE 3268 Lake Avenue, Rochester | (585) 417-5246 Wednesday-Sunday 10am-5pm; Mon & Tues Closed
We carry everything for your Skeet, Trap & Clay Shooting needs!
Guns | Ammo | Wads | Shot | Gunsmithing Primers | Recoil Pads | Recoil Systems Repairs | Shooting Coats & Vests Cleaning Supplies AND FREE Advice!
2511 Cannan Road, Bloomfield 585.657.6959 PetesStockWorks.com 22 THEHOMEPUBLICATIONS.COM | Rochester
Sequels features stylish and unusual furniture and home accessories from quality brands like Stickley, Ethan Allen, Arhaus, MacKenzie-Childs and more. Find quality consignment home décor and gifts at surprisingly reasonable prices. Or, consign with us and we’ll sell your gently used furnishings for you.
MAIN SHOWROOM: 3450 WINTON PLACE, BRIGHTON | 585.935.7297 WAREHOUSE SHOWROOM: 100 RAWSON ROAD, VICTOR | 585.398.8456
SEQUELSHOMEFURNISHINGS.COM Rochester | THEHOMEPUBLICATIONS.COM 23
Here we grow again!
OPENING SPRING 2022! Our expanded interior design studio & retail space opens soon in our new location at PIANO WORKS IN EAST ROCHESTER! Specialized design services from blueprints to furnishings Curated collection of furniture, décor and gifts from prestigious brands and local artists
Follow us on Instagram and Facebook @janisreedinteriors as we share progress pics of our new space.
www.janisreedinteriors.com/contact Sign up for our mailing list - new subscribers will receive a special gift during our Grand Opening week!
DISCOVER. EXPLORE. EXPERIENCE.
Mind Body Soul Expo Saturday, April 16, 2022 • 10am-6pm Saratoga Springs City Center and adjacent Saratoga Hilton Gallery FREE ADMISSION • OPEN TO THE PUBLIC Wellness, Health & Holistic Expo with Lectures, Workshops, 135+ Vendors, Live Performances, Free Samples & Much More! Healing & Meditation Room | Essential Oils | Crystals | Handcrafted Jewelry | Holistic Practitioners Organic/Vegan Products | Skincare | Weight Management | Reiki | Live Music | Pet Communication Spirituality | Fitness, Nutrition | Psychics | Mediums | Tarot Readers | Bellydancers | Yoga
MINDBODYSOULEXPO.COM • Gem Rhodes 518-410-6269 24 THEHOMEPUBLICATIONS.COM | Rochester
Colors Abound: Spring Floral Trends // Parties with a Twist: 3 Fresh Ideas
Rochester | THEHOMEPUBLICATIONS.COM 25
YOUNGLIONBREWING.COM 24 LAKESHORE DRIVE, CANANDAIGUA | 585.412.6054 Women-owned & award-winning, community-focused brewery on the north shore of Canandaigua Lake.
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OH HAPPY DAY
The Inn features a newly designed ballroom to host special events, corporate retreats, and weddings. Fourteen boutique style hotel rooms are also available. Both guests of the hotel and the local community are able to enjoy casual dining in our stunning bar/tavern area.
An inclusive bridal store specializing in Bridal, Mothers, Bridesmaids & Flowergirls 270 Packetts Landing, Fairport • 585.425.1166
www.underthearborbridal.com
B O U T I Q U E H O T E L R O O M S | TAV E R N | E V E N T S
Book online at avoninnny.com 55 E. Main Street, Avon | 585.226.8181 Rochester | THEHOMEPUBLICATIONS.COM 27
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Glamping Slumber Party
Many parents are searching for something special to celebrate their child’s birthday or to bring back social gatherings with friends. An elevated slumber party does just that by incorporating fun activities with Pinterest-inspired décor. Transform a space in your home to create a magical and memorable experience with teepees, matching bedding, accessories, lighting, and customized activities all centered around a theme. “The fun part is the ‘wow’ factor for the kids…and even the parents,” says Barbara DeSantis. Her company, Luxe & Lace Picnic specializes in creating memorable slumber parties for its clients. The best part is that elevated slumber parties aren’t only for children. They are great for all ages and types of events, including birthday celebrations, bachelorette parties, even a special ladies’ night. “We pride ourselves on thinking of everything for you,” Barbara says. “We take care of everything. All you have to do is show up and make these memories!” This indoor “glamping” can also be held in one’s backyard. No longer restricted to nothing but woods, a fire, and a tent, glamp in style by bringing family and friends together to experience a more luxurious way to enjoy the great outdoors. Named for being a more glamorous way to go camping, “glamping” has become a popular way to experience nature. Take camping to the next level by adding features such as a mattress, bedding, décor, lights, balloons, music, a movie projector, and more. This style of hosting can be a fun, casual way to celebrate or just spend time with loved ones close to the amenities you enjoy at home.
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Luxury Picnics
Who said picnics have to be limited to a blanket and basket? Take your brunch, bridal shower, birthday party, or even proposal to the next level by hosting a luxury picnic. These can be held in the comfort of your own backyard or in any outdoor space. Start with a location, theme, and color palette and build from there with a focus on pulling each and every detail together. “We take picnics to a more elegant level, lots of pillows, placemats, and settings to make it really special for our guests in that moment,” says Barbara, who is also a luxury picnic expert. Some of her favorite events have been held in unique settings such as at a winery, local parks, and other beautiful spaces, and soon, at local spas, as well. Barbara and Homemade Events co-owner (and Barbara’s sister), Alyssa Lopez, note that many guests find ideas on social media like Pinterest or Instagram. The sisters then work on the details to bring your vision to life. They advise scheduling at least four weeks in advance to allow enough time for finding unique décor and accent pieces. Barbara adds that allowing time for thrifting helps ensure one-of-a-kind results. Guests may wish to add to the experience by requesting fun activities like painting or family and adult games. They may also bring their own food or select from options such as charcuterie platters, dessert boards, and beverages. These beautiful, ‘Insta-worthy’ table settings not only enhance the occasion but make for easy sharing and brag-worthy photos that will inspire those who see it to incorporate a little flair into their next meal or gathering.
Vintage Rentals
With the pandemic putting many large weddings and events on hold, couples are turning to smaller, more intimate gatherings to tie the knot. But that doesn’t have to mean boring or bland. By keeping an event small, you can actually pay more attention to every detail and experience your guests will have, making your celebration unique. Rebecca Duda of Quaint Rentals, a vintage furniture rental company, often advises her clients to do just that. Frustrated by cookie-cutter entertaining and inspired by the fresh take she saw in events out West, she began her collection to give couples in Western New York elegant, alternate options for their special day. “Small gatherings allow people to be really creative and plan an intimate experience,” says Duda. “Many couples are holding weddings in their backyard or other open spaces that allow guests to feel more comfortable, which also allows for a blank slate when it comes to style and design.” Create the feeling you want by incorporating a mixture of furniture and other accessories within a certain theme or style. She recommends creating small nooks or vignettes throughout your space to create a beautiful backdrop and give a special or unexpected spot where guests can enjoy the party and relax. Even small touches—like swapping out typical folding chairs for vintage seating or incorporating a one-of-a-kind piece into your big day—adds a touch of charm that enhances any wedding or event.
Rochester | THEHOMEPUBLICATIONS.COM 29
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To love, laughter, and happily ever after at Creekside
1 Main Street, Le Roy, NY 14482 • Farmerscreekside.com contact our event specialist at 585.768.6007 or events@farmerscreekside.com
32 THEHOMEPUBLICATIONS.COM | Rochester
OH HAPPY DAY
We love locally sourced fresh craft beer (wine and cider too)
& a good party! Reserve our taproom for your perfect gathering place! 25 taps of beer, cider and house made soda Birthdays | Graduation Parties Engagement & Bridal Showers Rehearsal Dinners | Draft Parties Company Meetings | Retirements
607.972.7810 thefarmhousebrewery.com 237-3 High St Ext,Victor Next to Fleet Feet
Bring Love to the Table Sund ay, May 1, 2022 | 11: 00am-4: 00pm Lo cust Hill Count r y Club Join us as we welcome interior designers, florists, event planners, boutique shop owners and other creative people who will wow us with their talent by creating unique, inspiring table settings for this luncheon. This is an event unlike anything Rochester has ever seen! Money raised from this event supports Home Start Hope and families in need in Rochester.
For more details and to purchase your ticket, visit: HOMESTARTHOPE.ORG/EVENTS/TABLESCAPES-2022
Rochester | THEHOMEPUBLICATIONS.COM 33
AT
� HOST YOUR NEXT PARTY OR SPECIAL EVENT WITH US � Our beautiful private event space accommodates up to 100 people, offers delicious food & great drinks with a stunning location Call for details about our packages or to arrange a tour of our facilities
288 Exchange Blvd, Rochester - Corn Hill Landing Owner & Executive Chef, Jay Speranza | www.tonyds.net | 585.413.3640
34 THEHOMEPUBLICATIONS.COM | Rochester
6 IS S
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Vibrant Colors Abound W I T H STAC Y K F LO R A L BY KAITLIN DONNAN
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OH HAPPY DAY
Color evokes joy. IT’S IRIDESCENCE; RAINBOWS AND
RESILIENCE. ALL OF THOSE COLORS BOOST OUR MOODS AS WE LEAVE WINTER BEHIND, AND THAT SENSE OF SPRING LEAVES US FEELING INVIGORATED.
- Stacy K Ercan
Spring is blossoming onto the scene at Stacy K Floral. The Rochester-based floral shop has been treating the area to designer floral arrangements and a state-of-the-art green development since 2006. With a carefully curated selection of retail goods and floral products, Stacy K remains a premier option when searching for a vendor for celebratory events ranging from weddings, birthdays, anniversaries, showers, and beyond. We sat down with Stacy K owner, Stacy K Ercan, to get some insight into the vibrant world of flowers.
What’s your pick for the biggest trend? “We’re seeing a resurgence of colors,” says Stacy, who combined with her team boasts a jaw-dropping 173 years’ cumulative experience. While Stacy deals primarily in fresh flowers, she also notes she’s seen some use of dried botanicals in other trends. “In the past few years, it’s been a lot of neutral tones—a lot of whites and greens—whereas now we’re shifting more toward color.” With the pandemic, there was a serious inclination toward neutrals and tones that were calmer and more collected, a grounding element we’ve all needed over the past few years. As we lean into Spring 2022; however, Stacy says her team has seen significantly more jewel tones along with yellows and pastels. Red is also a particularly popular color at weddings. At Stacy K, there’s been a play on color theory and color forecasting; there’s a popular notion that the beginning of the 2020s is going to bring about their own rendition of Roaring 20s vibes with big, over the top of events. Stacy equates it to joy and bubbles.
How can I choose a fresh look this spring? Spring is the perfect time to celebrate. With wedding season on the horizon, the designers at Stacy K are excitedly preparing different ideas and designs to implement. So far, these have included plays on color variations of blues, tans, reds and whites, nudes and neutrals with pops of color, and those lovely jewel tones. One of the most important elements of designing, Stacy says, are clients redesigning a space to make it their own. When renting a space to host a wedding or reception (or even a corporate get-together), it’s those key little elements (like centerpieces, arrangements, and linens) that elevate a space and add personality to it. Personality which isn’t always going to be found online. “The problem with some websites is that a lot of people are seeing the same images based on algorithms and what is being clicked on the most,” Stacy says. These so-called “trends” may look nice at face value, but they don’t always work for everyone since they’re not necessarily personalized and instead are based more on what other people are looking at it. Rochester | THEHOMEPUBLICATIONS.COM 37
OH HAPPY DAY
“WE OFTEN TELL OUR CLIENTS TO LOOK AT THEIR CLOSETS FOR A STARTING POINT. OUR WORK IS INFLUENCED BY PEOPLE: THEIR JOBS, THEIR HOBBIES… EVERYTHING SPARKS FROM YOU. EXPLORING CLIENT PERSONALITIES IS KEY,” STACY SAYS. For that personal touch, going to a local vendor who specializes in what you’re looking for is your best bet for custom, individualized results. When looking for vendors for various events, including weddings, Stacy recommends finding vendors you’re comfortable with and can trust with your designs. Have a vision and idea in mind, but trust your vendors with their process—let them do what they do (they are experts, after all) and know they’re inclined to use more creativity if you let them go. Understand the value of what your vendors bring to the table, be prepared to allow shifts, and be as flexible as possible. For birthdays, the process might look a little different. “A lot of our customers are inspired by options we have on our website. They often pick something specific, and we encourage them to talk through things their recipient likes with the florist before we place an order.”
What are your go-to questions when incorporating trends? “What do you like in your life?” & “What is your personality?” With the resurgence of color on the rise as this year’s trend, the team works to incorporate different elements that both wow and inspire. If you’re someone who likes things a specific way with everything in its place, opt to go for a look that’s cleaner and more appealing. If your style errs more on the eccentric side, try a design that features two to three different types of centerpieces! Stacy is all about utilizing and reinventing looks, a perfect practice for spring renewal. For your event, start with the linens: different lengths set different moods, so ensure they correspond! Floor length linens are more floral, whereas three-quarter length fall on the more informal side. Linens tend to be predominantly neutral, which blend effortlessly with soft tones or bold colors, changing “the dynamics in a space.” “I’m naturally drawn to play with colors and patterns,” Stacy says, recently toying with different pairings of floral elements and heights. “A tall piece draws your eye and creates a central focus. When you’re seated, you have a similar effect but with a different element. It’s a pop of color at both eye levels.” Stacy K Floral takes worry away from their clients, working with what people are drawn to and then introducing variation. Forecasted to play host to the most weddings since 1984, 2022 is sure to be an adventure. With Stacy K Floral by your side, it’s sure to be a beautiful, colorful experience as visions blossom to life. “It’s what we love about what we do!”
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Restoring Confidence with Home Start Hope After learning about the Bethany House, an community in which women can thrive and has provided women with a fulfilling shopping experience where they can select essential emergency shelter that provides transitional get back on their feet. household items free of charge. housing and support in Rochester, Kristin Mathis pitched an inspirational idea that would Families end up homeless for several reasons launch a decade-long mission to empower and despite minimal declines in the poverty rate This experience takes place in a beautifully women. Upon meeting with a Bethany House over the last few years, Rochester remains 3rd renovated 1930s home just outside of volunteer, she discovered that the women on the list of the 10 poorest U.S. metropolitan Irondequoit near Empire Boulevard and who leave there often don’t have the Culver Road. After storing the items herself for 7 years, Mathis wanted necessary items they need to move into their own homes. Her discovery led her “Women leave us so excited, empowered, and with a place where women could go to host a housewarming party to provide a renewed sense of hope. We know that if moms do shopping for what they needed. “We used to receive a list of items from the essential household supplies which resulted in collecting more items than better, kids do better & our community is stronger.” women, and it just felt so impersonal. We didn’t know what they were like or they could store! She immediately knew what patterns and colors they would she was onto something and in August 2010 she officially started Home Start Hope, areas which creates a significant issue for prefer, so we wanted to give them a chance to an organization that supports women and many in the community. And unfortunately, it select things that fit their needs and style.” children in their transition from homelessness doesn’t stop with homelessness. Once families to independent living. The organization are able to find suitable and safe housing, they The shop is open by appointment only and provides access to new, essential household often don’t have the basic supplies they need provides items that are similar to what many items in a personal shopping experience that to start over. This is where Home Start Hope women receive at a bridal shower. It is stocked restores hope and self-confidence, building a steps in. For the past 12 years, the organization with essentials such as towels, bedding, pots 50 THEHOMEPUBLICATIONS.COM | Rochester
and pans, dishes, baking supplies, laundry baskets, shower curtains and much more. HSH thoughtfully purchases items from stores locally to stock the shelves and provides a private, exclusive shopping experience where women can get what they need. The impact of Home Start Hope has grown significantly over the past decade, helping more than 500 women and families throughout the community. In addition to the Bethany House, women come to HSH from a variety of places in the community such as the Willow Domestic Violence Center, Catholic Charities Family & Community Services, and the Open Door Mission. Like many non-profits, volunteers and fundraisers are the lifeblood of Home Street Hope. Volunteers can sign up to help women with their appointments, to shop and stock the shelves, or to help organize and host events throughout the year. This year, the organization is hosting its inaugural luncheon, Tablescapes 2022: Bring Love to the Table on May 1st at Locust Hill Country Club. This event is a unique opportunity that invites interior designers, event planners, florists, and gift boutique owners to design creative table settings for an exclusive experience. Tablescapes 2022 will also include a variety of other fun activities. Home Start Hope helps women make an important transition at a critical moment in their lives. They are there to support them with what they need to get back on their feet, renew their self-confidence and give them hope about the future. This is often a pivotal time in these women’s lives that helps empower them to rebuild, regardless of their circumstances. In the future, Mathis hopes to make an even bigger impact on fighting poverty in Rochester to really move the needle for families in need. Safe and reliable housing for women continues to be an issue in the community, and giving families the financial independence and skills to succeed continues to be a focus for Mathis and the entire Home Start Hope organization. “It’s hard to capture in just a few sentences what these women have had to deal with,” said Mathis. “We can’t even begin to imagine what their lives have been like. If we can provide even just a moment of happiness amidst all the trauma and stress they live with, we will give them everything we can.”
Left: Rachael Cook, Board President Right: Kristin Mathis, President CEO
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