SEPT // OCT 2021
Rochester FALL + FAMILY | HEY, GIRL! WOMEN-OWNED
equitable advisors Rochester locals, Stefan Muoio and Michael Tornatore talk financial well-being
page 4
Page 30
lynn wilmarth: Local Business Executive Returns the Favor Transform your floors with
APOLLO CONCRETE solutions BACK COVER
garden legacy: From yarD to table with Jennifer Buczek Spice up fall with science: Featuring @SciencyRocMom Rochester | THEHOMEPUBLICATIONS.COM 1
585.888.ROOF Expect a Stellar Job Every Time! Stellar Roofing offers roof replacements, repairs and ventilation, emergency roof repair, commercial
“We are a local, family-owned business. We work to make sure everything is right for each and every one of our customers, making certain they are happy and satisfied.” - Stellar Roofing owners, Daniel Shumway and Matthew Hebert
roofing services, insurance claim work, gutters and siding to the Rochester, NY area. We handle your roofing insurance claims directly, making sure these damages are properly covered by your home insurance company. Only the very best high quality roofing materials are used. We obtain all of our materials from highly reputable industry leading suppliers.
5 8 5 . 8 8 8 . R O O F
www.STELLARROOFING.com • 585.888.7663 24/7 EMERGENCY SERVICES | FREE ESTIMATES | VETERAN AND SENIOR DISCOUNTS
2 THEHOMEPUBLICATIONS.COM | Rochester
Rochester PRODUCED BY GENESEE VALLEY PUBLICATIONS
on the cover 4 • Equitable Advisors Rochester locals, Stefan and Mike discuss your financial well-being!
features 7 • From The Artists’ Desk 30 • Fall Vibes with The.Huber.Homestead 38 • Garden Legacy: From Yard to Table with Jennifer Buczek
52 • Fall Harvest Cobb Salad
Fall Home Vibes
30
Recipe by @EatsWithMir
hey, girl! women-owned 14 • Meet the Owners 20 • Rochester Local: Lynn Wilmarth
Business Executive Returns the Favor
fall + family 42 • Spice Up Fall with Science
with SciencyRocMom, Patricia Gogniat
46 • Returning to School
Ask The Expert: Shannon Karcher C O VE R P H O T O G R A P H Y
SciencyRocMom
42
Sarah Christ, Rejoice Designs Genesee Valley Publications, Inc. will make every effort to see that all advertising copy, which is neatly presented, is correctly printed. We will not be responsible for print quality of any advertising not created by Genesee Valley Publications, Inc. personnel. We take no responsibility for statements or claims made in any advertisement. We reserve the right to refuse any and/or all advertising.
Rochester | THEHOMEPUBLICATIONS.COM 3
Financial Well-Being that Lasts a Lifetime Most people rate finances as a top priority, but few seek expert advice from a financial advisor. Many of them think if they do not earn a six-figure income or have significant savings, they don’t need an advisor. Others believe being part-�me, in debt, or late in saving for re�rement rules them out. The truth is everyone has a financial future; Equitable Advisors can help that future be the best it can be.
Rochester locals, Michael Tornatore and Stefan Muoio answer your Equitable questions! Why should I meet with a financial advisor? Michael: Many people are (hopefully) saving for things like re�rement, but there is li�le strategy to it. They aren’t sure where to invest or which investment vehicles to choose. They have financial goals for the future, but they aren’t sure how to reach them. We help them figure out, and then implement a specific investment strategy to help them reach those goals. Stefan: We help people plan. There are things they can do which can have a very posi�ve impact on what their financial future looks like no ma�er if they are 15 or 55. We find people are o�en worried to meet because they are afraid they have not done enough or that they are too far behind financially. Time is one of the biggest factors in investment, so the best thing they can do is sit down with us as soon as possible so we can help them figure things out.
Michael Tornatore | Financial Consultant Michael was born and raised in the Rochester area. He earned his BA in Finance and worked for Paychex in finance and risk management for 9 years. “My uncle has worked for Equitable Advisors for 20 years. I made the jump to Equitable Advisors 3 years ago, and I wish I had done it sooner. I get to meet and help a lot of good people!” Michael currently lives in Rochester with his wife of over 13 years and their two children (ages 10 & 8).
m. (585) 415.1904 | p. (585) 475.8421 michael.tornatore@equitable.com
What advice and benefits can I expect? Stefan: As advisors, we help people plan holis�cally. We want to know about them, who they are, where they come from, what they are doing today, what is important to them, and what their goals are, to start. Do they want to have 2, 3, 4 kids, take a trip to Bermuda every year, work a�er they re�re? What are the objec�ves they have for their money? Every single person is different, and that is what keeps our job exci�ng. With strategies and careful planning, we help people plan for their children’s educa�on, for passing their wealth to future genera�ons, for ensuring their re�rement funds last a life�me, and more. Michael: We don’t simply work with them once. Financial goals and circumstances evolve, so we are with our clients from start to finish. We develop a rela�onship with them, helping them figure out how to work through life’s changes. We calculate clients’ spend rates and compare them to their future income and assets, tying everything together to determine how to protect it and make it stretch as far as possible.
175 Corporate Woods, Suite 250, Rochester 4 THEHOMEPUBLICATIONS.COM | Rochester
Stefan Muoio | Financial Professional Stefan was also born and raised in Rochester. He worked as a Wegmans Warehouse employee for nearly 8 years throwing cases. His Equitable Advisors career is a testament to the company’s priority on high-quality rela�onships. “I knew I didn’t want to throw cases forever. I had known my dad’s Equitable advisor since I was 2 years old. When he suggested Equitable Advisors would be a good fit, I came in for an interview. Almost 8 years later, we have built a very successful team.” Recently married, Stefan and his wife live in Rochester with their miniature Goldendoodle puppy, Sandy.
m. (585) 698.5041 | p. (585) 475.8461 stefan.muoio@equitable.com
Will there be op�ons for my situa�on? Stefan: Michael and I are local, blue-collar men with families helping out other blue-collar families as well as people from a wide variety of backgrounds. We know many of our clients are trying to send their kids to college and take care of their loved ones just like we are. We’re here to help them figure out how to do that. That’s what is important to us. We help a lot of people who are teachers, truck drivers, warehouse workers, welders— people you may not intui�vely think of when you think of people in need of financial services, but they do. We want to see all our clients grow and reach their goals. We are here to help everyone with several op�ons and investment blends. These are uniquely tailored to each individual to be�er fit each unique situa�on. No ma�er what our clients choose, at the end of the day, we shake hands and are s�ll friends. Michael: Our goal is to educate our clients about what op�ons we feel would benefit them the most. We explain the op�ons we see as well as the pros and cons of each so that our clients know what they are choosing and why. Our goal is to present the effec�ve op�ons for our clients and their financial futures, yet the choice is always theirs.
Do you charge a fee to meet? Michael: It is rare for financial advisors to charge a fee up front. There is no upfront fee or obliga�on to meet with us to see how we can help. Stefan: There is no fee to meet with us, and no obliga�on. Whether you make $1 or $1 million, we are here to help you and will treat you like family. We are very transparent about our compensa�on which comes from the business we place. The majority of the people we work with are blue-collar individuals who want us to look over their situa�on, and several of our plans are specifically tailored to them. You don’t have to be a CEO or high-income earner to plan for your financial future. All it costs is one hour of your �me.
5 Steps for Planning your Retirement Finances 1 Determine your re�rement date or projected re�rement date. When do you want to finish working?
2 Figure out what you would like to do a�er you re�re. Would you like to stay at home or travel the world? Both are great, but the cost discrepancy between those is significant.
3
Life Insurance | Wealth Management | Investments | Mutual Funds
Choose a financial advisor you know, trust, and like. Don’t simply select the one referred to you. Your advisor must be right for you, someone you can call any�me who understands your goals and values.
ETFs | Annui�es | Long-Term Care | Career Transi�on | 529 Plans | IRAs
4
Talk to Michael and Stefan about... Social Security | Medicare | College Planning | Re�rement Planning
Determine your financial strategy. How will you diversify your por�olio, plan around taxes, and ensure your re�rement distribu�ons are tax efficient? These things should be decided first.
5 Select the investment vehicles that will work best with your strategy. This will help you reach your re�rement goals. Will you need guaranteed income, more liquidity for larger purchases, or both? Choosing the most suitable investment vehicles will help you have what you need. Equitable Advisors is the brand name for Equitable Advisors, LLC. Securities offered through Equitable Advisors, LLC, New York, NY (member FINRA, SIPC). Investment advisory products and services through Equitable Advisors, LLC, an investment advisor registered with the SEC. Annuity and insurance products through Equitable Network, LLC. Neither Equitable Advisors, LLC nor any of its representatives are in the business of giving tax or legal advice. AGE-161290 (8/21) (exp 8/23)
equitable.com Rochester | THEHOMEPUBLICATIONS.COM
5
Upstate New York’s Premier Supplier of granite countertops, marble & limestone vanity tops. We sell and install a variety of specialty items such as fireplace surrounds, table tops, furniture tops, and more. Highest quality imported and domestic ceramic & porcelain tiles.
Corner of Lee Road and Emerson Street, Rochester | 585.254.6109
www.atlanticgranite.com
6 THEHOMEPUBLICATIONS.COM | Rochester
- from the artists’ desk -
The days are getting shorter, and there’s a nip in the air that can only mean one thing. Fall is back! As the leaves change and we prepare to go back to school, your Home team took a moment to reflect on the importance of families, our communities, and the strong women who help make them what they are. We’ve always stood behind local businesses, and women are definitely making waves—for all of the right reasons. Each of the women featured has helped us find that drive and inspiration we’re looking for. (Keep an eye out for those moodboosting quotes!) Other family-focused ladies who are rocking our socks off include a local Sciency Roc Mom who’s spicing up fall with science and pumpkin volcanos and Lynn Wilmarth who is helping spread birthday joy to Rochester area kids with Happy Birthday Cha Cha Cha. Jennifer Buczek celebrates gardening and offers up tips to get kids involved in the process while Dr. Shannon Karcher shares helpful advice for the transition back to school after a tough year. While we’ll miss summer, at Home we always have something new and exciting for you just around the corner. So, grab a hot coffee—or cocoa or anything pumpkin spice—get cozy with the kiddos, and get ready to fall in love with Home all over again!
585.226.8111 | sales@gvpublications.com
www.thehomepublications.com
BERTA LOVE | CARMEN CAMPBELL | CHRISTINE WHITE | DARIA REITKNECHT | COLLEEN MANN LAURIE ABBOTT | KATHRYN BOOR | MANUEL KARAM | CRISTIE LEONE | SARAH CHRIST | KARA IVISON CONTRIBUTING AUTHORS: AMANDA DUDEK | LAUREN LEONE | KAITLIN DONNAN | JODY LYNN GREER | DANNY LINSER Rochester | THEHOMEPUBLICATIONS.COM 7
8 THEHOMEPUBLICATIONS.COM | Rochester
Visit our showroom with over forty completely curated room settings!
HOME & GARDEN INSPIRATION FOR YOUR HOME 283 CENTRAL AVENUE | DOWNTOWN ROCHESTER 585.225.4663 | OPEN M-F 10-5:30 SAT 10-4
W W W. D L H O M E G A R D E N . C O M /DL Home & Garden
dlhome_garden
Rochester | THEHOMEPUBLICATIONS.COM 9
WHAT
ARE YOUR FAVORITE
fall activities? - staff poll -
SARAH CHRIST GRAPHIC DESIGNER “I’m a fall kinda girl! I love decorating my house, sipping my pumpkin iced coffee while wearing my favorite cozy sweater, snuggling with the kids, watching football under the lights and all the colors that the trees bring.”
KAITLIN DONNAN WRITER + PROOFREADER “We watch Hocus Pocus (almost) every time it’s on TV. It’s a great way to top off a day of baking cookies and apple crisp!”
KARA IVISON GRAPHIC + WEB DESIGNER “Fall means football! Getting together with friends and family to watch the Bill’s games makes my heart happy (especially when we win).”
LAURIE ABBOTT LEAD SALES CONSULTANT “Our favorite season is autumn! My kids and I do fall scavenger hunts and come home to decorate white pumpkins with wildflowers, leaves and greenery and hold it together with mod podge.”
CRISTIE LEONE CREATIVE DIRECTOR “Spending the day at the Genesee Valley Hunt Races in Geneseo, NY. We enjoy tailgating, watching the races and enjoying the outdoors with good friends.”
MANUEL KARAM SALES MANAGER “Day trips around the Finger Lakes are a fall family favorite. It’s the best time to sightsee in the region!”
COLLEEN MANN SALES MANAGER “Every autumn, we look forward to apple picking with the kids and then making a ton of applesauce, enough to last the year! ”
AMANDA DUDEK SENIOR CONTENT WRITER “I love taking my two boys on train rides to see the fall foliage across Western New York and the Finger Lakes Region. The hills and valleys are so vibrant and colorful!”
KEEP PESTS AWAY,
THE EXPRESS WAY!
Our mission is to provide the best quality of service at a price you can afford. Our services include a full inspection of the home and surrounding property to ensure that the best quality is guaranteed!
We service homes and businesses in Rochester, NY and the Finger Lakes regions. All products used are applied in accordance with DEC and NYS guidelines as well as in compliance with the label.
ASK ABOUT OUR GO-GREEN PRODUCTS Fully Licensed and Insured • Locally Owned and Operated www.PestExpressLLC.com 585-210-3370 • tim@pestexpressllc.com 10 THEHOMEPUBLICATIONS.COM | Rochester
Rochester | THEHOMEPUBLICATIONS.COM 11
180 Despatch Drive East Rochester 585.381.1320 R E M O D E L I N G
RochesterBathandKitchen.com
12 THEHOMEPUBLICATIONS.COM | Rochester
hey, girl! WOMEN-OWNED BUSINESSES
Rochester Local: Lynn Wilmarth | Women Owned Roc // Bossy Roc
Rochester | THEHOMEPUBLICATIONS.COM 13
WOMEN-OWNED
Bodywork Unbound Therapeutic Massage & Spa
KAREN HARMON
MEET THE OWNERS
strong, successful, dang awesome
What’s your secret to get you through a workday? My secret consists of 3-4 cups of coffee, having an amazing team that works together and picks each other up, the responses from each client after their session to assure we are making a difference, and knowing that everything I do throughout the day is to build a better future for my 2 babies.
The North Bee
AMY STRINGER What is your favorite quote? “Don’t Kill My Buzz.” -The Bees
14 THEHOMEPUBLICATIONS.COM | Rochester
Sequels Home Furnishings
STEPHANIE MOGAVERO
Law Office of Elizabeth E. Deery, Esq.
ELIZABETH E. DEERY
Wellness 360 Physical Therapy & Massage Therapy
BETH PARRY & LINDSAY PEREZ
What’s your secret to get you through a workday? When I can make one of our customers laugh or smile or engage them in a meaningful conversation, the days just fly by. I start each day reminding myself to be a pleasant part of someone else’s day.
What is your favorite quote? “The purpose of life is to live a life of purpose.” -Robert Byrne
What’s your secret to get you through a workday? We have the most amazing relationships with our patients. We look forward to hearing about their weekend, their family, and their lives beyond their treatment. We get through our workday because we genuinely love what we do and the people we do it with.
Pullano & Company, LLC
Smokin’ Hot Chicks BBQ
Irina Groysman, Hunt Real Estate
FRAN A. PULLANO
Do you have any inspiration for women entrepreneurs? Always be a woman.....strong, independent, gracious and classy! It works every time.
SHANNON MILLER
What is your favorite quote? “Be the change you wish to see in the world.”
IRINA GROYSMAN
What’s your secret to get you through a workday? No pressure, no diamonds!
Janis Reed Interiors
JANIS REED
What is your favorite quote? “And you ask, ‘What if I fall?’ ‘Oh, but darling, what if you fly?” Erin Hanson As a woman entrepreneur, you have to be ready to take risks - calculated risks - in your business. It can seem daunting at times, but it’s always worth the effort, even if for nothing more than learning from your mistakes.
Lala’s (Laugh and Love Always, LLC)
LISA SCHLONSKI What is your favorite quote? “A strong woman looks a challenge dead in the eye and gives it a wink.”
Rochester | THEHOMEPUBLICATIONS.COM 15
Sequels features stylish and unusual furniture and home accessories from quality brands like Stickley, Ethan Allen, Arhaus, MacKenzie-Childs and more. Find quality consignment home décor and gifts at surprisingly reasonable prices. Or, consign with us and we’ll sell your gently used furnishings for you.
MAIN SHOWROOM: 3450 WINTON PLACE, BRIGHTON | 585.935.7297 WAREHOUSE SHOWROOM: 100 RAWSON ROAD, VICTOR | 585.398.8456
SEQUELSHOMEFURNISHINGS.COM 16 THEHOMEPUBLICATIONS.COM | Rochester
“I didn’t actually plan to sell or hire a realtor when I met Irina at an open house in my area. 4-5 months later, she listed, staged, and accepted an offer on my house! I could have waited another 1.5 years, but with her knowledge we were able to take advantage of the seller’s market and maximize my property’s value. Irina fully represented my interests and was able to get the most money in my pocket with her ideas and marke�ng. It has been a pleasure having her represent me and keep the process smooth!” - Craig L.
LICENSED REAL ESTATE AGENT
Skillful, savvy and unfailingly clever, Irina Groysman is a breath of fresh air in the Rochester real estate scene. She has a habit of making the impossible possible wherever she goes. Forging long-term client relationships is at the core of Irina’s approach. No transaction is ever a one-and-done deal. Instead, she focuses on earning her clients’ trust through tenacious hard work, strategic problem solving and abundant good humor.
CURIOUS TO SEE HOW MUCH YOUR HOME IS WORTH?
Scan me Irina Groysman, Licensed Real Estate Agent
585.703.8926 120 Glenmose Rd., Fairport, NY 14450 Email: irina.groysman@huntrealestate.com Rochester | THEHOMEPUBLICATIONS.COM 17
WOMEN-OWNED
mouthwatering bbq. Inspired by the flavors & vibes of Southern California HOMEMADE SIDES • TEQUILA BAR • LIVE MUSIC Owner Shan�on Mil�er,
25 Parce Ave, Suite 170, Fairport • 585.364.0037 • smokinhotchicksbbq.com
DESIGN STUDIO & LIFESTYLE STORE A fresh approach to inspired living.
811 Ridge Road, Suite 103, Webster 585.737.7672
janisreedinteriors.com 18 THEHOMEPUBLICATIONS.COM | Rochester
We make health insurance decisions SIMPLE.
Pullano & Company can help individuals and small businesses navigate the health care marketplace! We can add disability and life insurance options to customize your family or small business insurance protection options. Facing the complexities of Medicare? We help you navigate the A, B, C & Ds of Medicare online, over the phone, or in person. We are happy to help you explore your options. We have in-house facilities to aid you in Medicare enrollment and plan navigation. You can designate us as your broker via the New York State of Health Marketplace so that we can aid you in your decision both now and in the future! “Fran….you are some kind of wonderful! With the utmost respect and appreciation for what you do!” - Jeanne C., A New to Medicare Enrollee “Thank you so very much for spending time with me and explaining my policy. Written words cannot express how grateful I am to you. Stay safe.” -Lonnie S., A Medicare Beneficiary
Celebrating 40 years in business! Certified Women’s Business Enterprise (WBE) 585-385-6010 www.pullanoco.com
15 Schoen Place, 1st Fl East Pittsford, NY, 14534
Mon.-Fri.: 9am-4:30pm Sat.-Sun.: Closed Rochester | THEHOMEPUBLICATIONS.COM 19
WOMEN-OWNED
ROCHESTER LOCALS
M EET
Lynn Wilmarth:
S UCCE SSFUL B USIN E SS E X E CU TI V E R ET U RNS THE FAVO R
BY LAUREN LEONE
20 THEHOMEPUBLICATIONS.COM | Rochester
For Lynn Wilmarth, the road to success wasn’t always easy, but determination and hard work led her to a long-lasting career and gave her a work ethic that has carried on, helping her give back to the community that gave so much to her. Lynn, a single mother of two sons, struggled financially. She was determined to work at Xerox as a sales rep, hearing that one could make a lot of money if successful in that field. After being rejected twice and calling the manager every week for nearly nine months, she finally landed a job at the company in 1981. Eventually, Lynn worked her way up to her dream job which was Vice President of Sales at Xerox. As a woman in business, Lynn says she quickly learned that no one cares what your circumstances may be. She wasn’t treated any differently just because she was a single working mom juggling way too many balls. To compete for promotions, she says, it was all about “performance, attitude, and confidence.” When asked what advice she would give to someone who’s looking to start their own business or just work their way up the corporate ladder, Lynn says that most importantly you need to have grit and determination, two characteristics that led Lynn to being the successful businesswoman she became. After retiring from her job of 31 years, Lynn knew that she would at last have the time to really give back like she’d always wanted to. “I never had time to really ‘give back’ while I was working, but I never forgot the people that helped me when I was in need, whether it was the neighbors who watched my boys so I could go back to school and to work or the government programs like food stamps that helped me make ends meet,” she said. “I wanted to now be on the giving side rather than the receiving side.” Lynn states that she’ll never forget what it was like to find herself a single mom with two little boys and no college education or job skills. “Work, college loans, government assistance, and friends all helped me to reach a corporate executive role, and now it’s my turn.” Lynn started off volunteering at Wilson Commencement Park, coaching young mothers in life skills and how to interview for jobs. All of these were skills that she had acquired from her years working at Xerox. She did various volunteer work and served on the boards of local and national charities until one day, her neighbor, Carrie Green, brought an idea to her attention. Carrie told her that there were children in need, right in their own community. She spoke of how many children don’t have the opportunity to celebrate their birthdays and of how she wanted to do something to help. Lynn knew immediately that she wanted to join
her. Lynn says that resulting nonprofit, Happy Birthday Cha Cha Cha, was the brainchild of Carrie Green. “Carrie is the epitome of a doer, not a dreamer,” she said. “What I mean by that is many people talk about things that need to be done to help our communities, but it is the rare person who acts and operationalizes the idea.” Lynn knew that she wanted to help bring Carrie’s vision to reality to bring joy to kids in need on their birthdays, saying that the idea was “local, personal, and with immediate results.”
‘‘
We weren’t solving the problems of the world, but we were making a small difference in these kids’ lives, one child at a time, and there’s nothing more gratifying! - LYNN WILMARTH
They decided to start with one school in the Rochester City School District, helping 129 children in their first year. Today, HBCCC is in eight different schools in the Rochester City School District, and it is able to fund 1,300 children. For Lynn, Happy Birthday Cha Cha Cha has had an even greater impact than she could have imagined. She says that the benefits extend both ways: to the children that they’re providing for, but also to the communities that volunteer. Everyone seems to gain something through this experience of helping others. Lynn says that they would eventually love to see franchises of their business model and have chapters in other cities, which no doubt will happen with these determined women behind it.
Happy Birthday Cha Cha Cha provides kids in need with a bag stuffed full of necessities like soaps, toothbrushes, healthy foods, socks, and underwear. The kids also receive two gift-wrapped toys and Happy Birthday Oreos. The value of each bag is $50.00, and these items are 100% funded through donations! ... Donate, volunteer, or read about what they do: W W W. H A P P Y B I R T H D AYC H A C H A C H A . O R G
“A woman with a voice is by definition a strong woman.” Lynn and her two sons enjoying a winter getaway!
Lynn Wilmarth with Carrie Green, founder of Happy Birthday Cha Cha Cha!
- MELINDA GATES Rochester | THEHOMEPUBLICATIONS.COM 21
WOMEN OWNED
WOMEN-OWNED
ROCHESTER, NY
www.womenownedroc.com
We are reinventing the healthcare model! Specializing in: Parkinson’s & Other Neurological Disorders Osteoporosis | Orthopedics Group Fitness Classes for Disease Management Neck & Back Pain Management Medical Massage Now offering Mobile Outpatient PT
PHYSICAL THERAPY & MASSAGE THERAPY
191 West Main Street | Webster 585.259.0782 www.wellness360fitness.com
Disc
Running a business as a woman is a unique experience with unique challenges. That’s why Kelly Metras and Kelly Bush founded BOSSY Roc, a networking group uniting hundreds of Rochester’s women business owners. BOSSY offers casual networking, affordable workshops, monthly meetings, and an authentic and honest forum of support, providing information and resources to help fellow business owners grow their businesses. Post pandemic, BOSSY relies more heavily on social media to connect, though it still hosts and participates in ZOOM meetings as well as sporadic and small in-person, socially distanced gatherings for those who are comfortable. In addition to the social events it hosts, BOSSY has educational workshops 4 times per year. These events are aimed to present rich, relevant content for women business owners in a casual environment.
22 THEHOMEPUBLICATIONS.COM | Rochester
Real, honest + raw netwo
We know you want to support women-owned businesses, but it’s not always easy to tell which ones they are. As a bridge between business and consumer, Women Owned Roc is the place to discover and support Rochester’s women-owned businesses. Introducing Women Owned Roc’s directory of womenowned businesses in the Greater Rochester area! This directory gives women-owned businesses greater visibility, making it easy to find and support them. As socially conscious shoppers, browse businesses, products, and services to find what you need and make purchases that further women’s economic empowerment. Want to join the directory? If your business is in the Greater Rochester area and is at least 50% womanowned, visit the Women Owned Roc website and click “Add Listing” to get started today!
cover + support women-owned
orking
I
t’s fall, and we’ve just pulled the last honey of the season! That
telltale nip in the air and kids heading back to school means there’s no better time to start strengthening your immune system. Keep seasonal coughs and sore throats at bay with our naturally soothing honey. Don’t forget to try our popular elderberry syrup, packed with antioxidants and vitamins, for a delicious immune system boost. The North Bee overflows with edibles, skincare products, and decorations made from honey, beeswax, CBD, and other naturals. Owner and beekeeper, Amy Stringer, offers 8 ounce and one-pound jars of pure, local honey in three varieties: spring (light and delicate in taste), summer (notes of wild flowers and increased sweetness) and fall (drawn from goldenrod, aster and other fall blossoms). You can find over 50 varieties of honey sourced from across the country as well as New Zealand and Manuka Honey. Most of The North Bee’s products—such as lip balm, foot nourishment sticks, and paw balm for dogs—are made from local beeswax. Also available are other products of the hive like propolis and pollen. All the products we carry are owner & customer approved. “Our unique products continue to amaze our customers. They love learning about the bees, products of the hive, and what we can do to help the bees.”
20% OFF
Your total purchase when you mention or bring in this ad Expires 12/31/21 • Some restrictions apply
Order online & Curbside service available. “Bee Well-Stay Well”
Nort Be 27 North Ave. (Rt. 250) Village of Webster 585.213.2292 thenorthbeeshop.com
www.bossyroc.com
Hrs: Tues. 4pm-7pm; Wed., Thurs. 10am-4pm; Fri. 10am-2pm; Sat. 10am-3pm; Closed Sun. & Mon. Rochester | THEHOMEPUBLICATIONS.COM 23
WOMEN-OWNED
Elevate Your Everyday! A destination to find designer interiors and decor for your home + lifestyle. Experience our showroom or shop online. WH127HOME.COM Public Market District | 120 Railroad Street, Rochester | 585.506.9274
•
We love •
ROCHESTER Helping our neighbors thrive: we highlight local artisans and inspire the transformation of the places we live to the spaces we love. Home. Your business will get its own place to shine in our magazine to get the recognition you deserve.
Contact me today! Laurie Abbott, Advertising Consultant Home Publications laurieabbott@gvpublications.com | thehomepublications.com 24 THEHOMEPUBLICATIONS.COM | Rochester
“I had the pleasure of working with Ms. Deery over a period of a couple of years and found her work ethic to be beyond reproach. She is a consummate professional who zealously represents her clients with the utmost skill and decorum, while ensuring that her clients are fully appraised and consulted throughout the course of their proceedings. Ms. Deery is a pleasure to work with and I endorse her without reservation.” – Larry P., Attorney
Protecting what matters most. Elizabeth’s legal career began at the Tompkins County District Attorney’s Office, where she interned while earning her Bachelor’s degree in Legal Studies from Ithaca College. In 2015, Elizabeth moved to New York City to attend Brooklyn Law School. Though in school, she continued to work in the legal field, through both internships and various paid positions. As a paralegal for a firm in Brooklyn, she discovered her passion for transactional real estate law as she prepared for multiple closings. There, she also learned the Probate process, as well as Will drafting. In 2018, Elizabeth earned her Juris Doctorate from Brooklyn Law School, obtaining additional certifications in Real Estate and Criminal Law. After law school, Elizabeth worked as a Junior Associate, focusing in landlord/tenant matters in Manhattan. In 2018, Elizabeth relocated back to Upstate New York to be closer to her family, continuing her career working for a Rochester firm focusing in debt collection. In July of 2021, despite the present economic turbulence due to COVID, Elizabeth established her own practice, focusing in Transactional Real Estate, Wills and Probate.
THE LAW OFFICE OF
Elizabeth E. Deery, Esq. – RO CHEST ER – Helping you navigate pressing legal concerns so that you are free to focus on your family. To set up a free consultation, please call or email.
T: (607) 592-9445 eedeeryesq18@outlook.com
According to Elizabeth, far too often people ignore their legal needs or simply put off hiring an attorney to save money. There are many nuances to buying and selling a home, and it is advantageous to have a lawyer on your side when issues do arise. Additionally, when it comes to planning for the future, planning for an unforeseen misfortune or our later years is often overlooked by those in their 20-30s with young families. However, what isn’t prepared for today through clear planning, can turn into a burden for our loved ones left behind. Rochester | THEHOMEPUBLICATIONS.COM 25
FA LL I N T O Lookin for a break from the ordinary? Shop locally Looking Lala’s in Webster! Lisa, the owner of Lala’s, at Lal started her store to help others. After her husband starte passed away in June 2015, Lisa dedicated her time to creating a business with a personal touch. Now approaching its third anniversary as well as the opening of its sister store “Whimsies!,” there is much to celebrate. Lala’s recently received the September Business of the Month award by the Webster Chamber of Commerce and continues to gain popularity and a steadfast following. Located on Main Street, Lala’s is a must-see when shopping on Rochester’s East Side.
Lala Love
Lala prides itself on offering a variety of health, wellness, and aromatherapy products to suit every customer’s unique needs. Whether you are buying a gift for someone else or pampering yourself, Lala’s offers everything under the sun when it comes to aromatherapy, including over 100 essential oil options. Relax and rewind with fragrant Northern Lights candles, bath salts, soaps, and lotions. Comprised of three floors, Lala offers a women’s clothing boutique, gift store, and everything seasonal. Always quirky and unique, Lala’s top sellers continue to be their “crazy socks” and “real housewives towels.” Playing upon the reality television show, fans of the Real Housewives are now able to purchase kitchen towel collections aptly titled for their own Monroe County hometowns— and other counties. Her “crazy socks” take on an assortment of themes ranging from sports, food, golf, pizza, holiday, wedding, birthdays, and more. “I love offering unique products to the customer, and I am always open to suggestions. If you are traveling and see something cool, send me an email or give me a call.” Ever expanding, Lisa now plans to open Lala’s sister store, “Whimsies!” in November. Whimsies! will provide customers with “vintage type candies,” like the old fashioned penny candy jars and other delectable treats. Customers will find a wonderful assortment of goodies that will put smiles on their faces. ”Because of this pandemic I really feel like we need to reconnect with good times and things of the past. I am excited about Whimsies!”
Lisa shares a sentiment that is close to many American hearts. “I love to support local vendors. If someone has a product that I think is a good fit, I will always give it a try.” Post-pandemic, Lala’s continues to offer reasonable prices for their clientele. Her prices have continued to stay the same as they were Pre-Covid. In fact, seniors 65 and older enjoy 10% off Tuesdays, and you can receive 10% off during your birthday month! Locally owned, uniquely designed, and always affordable, Lala’s offers an engaging customer experience like no other. With Small Business Saturday coming up on November 27th, consider shopping at Lala’s and giving back to your community. At least three times as much money stays in your community when you shop at locally owned businesses rather than big box stores. While online shopping is convenient, it can’t complete with the human component and the high-quality products sold by knowledgeable and friendly retailers like Lala’s.
38 East Main Street, Village of Webster 585.236.1604 || www.lalaofwebster.com 26 THEHOMEPUBLICATIONS.COM | Rochester
WOMEN-OWNED
Bodywork Unbound Therapeutic Massage & Spa 20+ MASSAGE STYLES COUPLES MASSAGES BODY TREATMENTS & WRAPS FACIALS ELECTROLYSIS & BODY WAXING PERMANENT MAKEUP *Military & First Responder Discount*
906 Elmgrove Road, Rochester | 585.360.2700 | info@bodyworkunbound.com www.bodyworkunbound.com
Rochester | THEHOMEPUBLICATIONS.COM 27
28 THEHOMEPUBLICATIONS.COM | Rochester
Rochester | THEHOMEPUBLICATIONS.COM 29
fall vibes BY KAITLIN DONNAN
As the temperature dips and the leaves change colors, there’s no better time to cozy up our living spaces with our favorite fall trends! The Huber Homestead shares a few of her favorite spots in her home. Find more fall décor ideas on IG @ the.huber.homestead CHUNKY KNIT BLANKETS
Sweaters and scarves aren’t the only knits we’re pulling out this year! A few knit blankets add touches of color and warmth to a home setting, and with the right color scheme are functional year-round! And who doesn’t like a little layering? 30 THEHOMEPUBLICATIONS.COM | Rochester
BRINGING THE HARVEST INDOORS
Fall leaves add splashes of color to just about any setting and can make for a fun centerpiece! Bring the outdoors indoors with clean branches and dried flowers. A few small pumpkins or gourds also help highlight the season with some texture and a festive look!
COLOR, COLOR, COLOR!
Here at Home, we love adding bursts of color to our living spaces, and some of our fall favorites feature earthy tones and greenery. Warm shades of brown, red, and orange add to the cozy fall atmosphere we absolutely love, and accenting them with greens and whites add a homey feel we can’t get enough of. (We’ve found adding different shades of blue really stands out as well!)
LANTERNS + WREATHS
Don’t limit fall décor purely to the indoors: add lanterns to the front walk for some seasonal warmth and decorate the front door with a leafy wreath for fall color to welcome your guests. Adding hay bales, corn stalks, or heirloom pumpkins can really make both pop! Your porch is the first thing your guests see when they arrive, so it can be festive, inviting, and get you in the mood for the upcoming holiday season!
THE LITTLE THINGS IN LIFE
Looking to spruce up things up but not sure where to start? An autumn-themed tea towel to hang on the stove or a floral doormat can be the perfect accent piece you didn’t know you needed! Rochester | THEHOMEPUBLICATIONS.COM 31
Greater Living Architecture: Living in the Details Designing your own home is about function, personality and creating a space that is as unique and beautiful as those who will live there. At Greater Living Architecture (GLA), we have been bringing dream homes to life for over 50 years. GLA is a multi-faceted architectural firm which includes both Residential and Commercial projects of all sizes, including single and multi-family housing, retail, office, technology, and hospitality structures to name a few. Our residential designs are sold both locally and across the United States, elevating our brand to a national level over the past several years. Each of our clients select and collaboratively help design their plans based on specific features and amenities. Then, our well-versed team of architects and designers skillfully craft a unique, personalized home tailored to the client’s necessities, tastes and budget considerations. Fifteen GLA designers and staff led by Owner Douglas Sample and President & Architect (AIA, NCARB) Joseph O’Donnell, bring over 100 years of combined experience to every project producing standout results. Our award-winning designs have become synonymous with innovative style and ease of use for 32 THEHOMEPUBLICATIONS.COM | Rochester
the construction industry, especially when it comes to our architectural drawings. Offering a wide range of structural styles across varied price points, our home designs mindfully reflect current trends both interior layouts and exterior look. Having designed thousands of custom homes, we know thoughtful attention to customer details and preferences is key. Considerations like your budget, local codes, and overall project feasibility are always top of mind during our design process, ensuring both a smooth transition to construction and repeated success. Using our signature blend of collaboration, creativity, and community, we attentively guide each project from idea inception through move in. Our goal is simple - to continue to provide exceptional architectural design solutions and services to our clients. At GLA, we believe “the real value in everything you do is in the details.” More than just words, our belief in quality in every detail is also the commitment we make to our clients. We believe our vision resonates as deeply with our customers as it does with us, ensuring complete customer satisfaction.
3033 Brighton Henrietta Townline Road Rochester | 585.272.9170 G R E AT E R L I V I N G . C O M Creativity, dedication, and individuality—that’s our guaranteed approach to helping you plan the home you’ve always wanted. At GLA, your details are our passion. RESIDENTIAL & COMMERCIAL ARCHITECTURAL DESIGN
Rochester | THEHOMEPUBLICATIONS.COM 33
#LoveHomeMag
� H O M E P U B L I C AT I O N S team@g vp ub l i cat i o ns.co m www.t h e h o m e p ub l i cat i o ns.com
34 THEHOMEPUBLICATIONS.COM | Rochester
Rochester | THEHOMEPUBLICATIONS.COM 35
NEVER MISS AN ISSUE!
Fully Insured • FREE Estimates • Bonded
Call Today! 315.589.7953 5724 Eddy Ridge Rd., Williamson 36 THEHOMEPUBLICATIONS.COM | Rochester
• Seal Coating • Asphalt Repairs • Crack Filling • Line Striping
• Residential • Municipal • School Districts • Commercial
www.championasphaltny.com
F R E E DI G I TAL Get our monthly newsletter emailed right to your inbox, featuring current articles and a direct link to read our current edition online. Get your digital edition before it hits the shelves!
D I G I T AL + PR I N T $ 1 9 . 9 9 Enjoy convenient home delivery of every issue for a year AND receive our monthly emailed newsletter.
SUBSCRIBE TODAY AT
www.thehomepublications.com
DR. KATELYN J. CAREY, M.D. Dr. Carey was born and raised in London, Ontario, Canada. She completed her undergraduate education at McGill University and developed a passion for medicine while working as a medical device sales consultant. Kate went on to complete her Medical Degree and Master’s in Public Health at Boston University School of Medicine in 2017. Throughout her residency, she was awarded the Clay Award (2017) for having outstanding skills as a teacher and being a compassionate physician, the MFM Award for Excellence in Obstetrics (2020), the Gilford Wilson Award for Compassionate Patient Care (2020), The Dr. Ward L. Ekas for Outstanding Chief Resident (2021) and The Gilford W. Wilson Award for Compassionate Patient Care. She is thrilled to be joining Genesee Valley Ob/ Gyn to continue working alongside her residency mentors.
- Dr. Carey is now accepting new patients Please contact our office to schedule an appointment or request an appointment on our website at gvog.com
Rochester Office Physicians Office Building 990 South Ave., Suite 200, Rochester, NY 14620
(585) 232-3210
Penfield Office 21 Willow Pond Way, Suite 100, Penfield, NY 14526
(585) 641-0399 Rochester | THEHOMEPUBLICATIONS.COM 37
garden legacy: from yard to table
with Jennifer Buczek BY KAITLIN DONNAN 38 THEHOMEPUBLICATIONS.COM | Rochester
“
The garden is a wonderful place for people to come who just need to
heal their soul or to simply be. “
The Buczeks’ love of food doesn’t stop at the edge of the garden, however; if produce isn’t getting munched on or mixed into dinner, there’s a good chance it’s going to end up in a jar.
Their garden hosts a wide variety of produce and herbs such as tomatoes, peppers, carrots, green beans, basil, thyme, and kiwi trees, just to name a few. During a particularly impulsive yet humorous move, Jen planted jack-o-lantern pumpkins, which resulted in one-hundred-foot vines that wrapped around the garden twice and six pumpkins weighing at least 40lbs each! Despite its challenges, her garden has always been a place of excitement and hope. Jen and her husband do their best to involve the kids in everything they do. Daughter Eloise has loved going into the garden with mom since she was a baby. Frankie does as well, even if he isn’t quite as hands-on. “It’s valuable knowledge to pass on to our children. The idea that you can take a seed and grow a zucchini plant, which will produce enough zucchini that you can start leaving baskets of them on your neighbors’ porches is just thrilling to us!” Jen said. “Eloise has already gained a wealth of culinary knowledge and loves snacking on our homegrown strawberries and cucamelons!”
OLVE V N I –
“I have been canning tomato sauce with my parents for as long as I can remember—I don’t remember a time when we weren’t dodging the hot juices of tomatoes as we made a puree. When I moved out was when my interest in making jam peaked.” Jen has expanded to jams, jellies, pickles, and mustards, too. Some of her favorite jams are red currant and strawberry, not to mention the apricot jam she swears tastes like sunshine dipped in honey. “I pick all of the fruit for the jam I make myself, and it’s either grown by me or a local farmer—I have a spreadsheet with all of my favorite U-Pick farms!” Food waste is naturally unwelcome, and rather than throw away the unused peels and skins of vegetables, they end up saved to be used in a stock. Dehydrating apple skins makes for a great snack her daughter loves as well: stick them in the dehydrator at the lowest setting for about eight hours and add just a pinch of cinnamon and sugar. (The skins can also be used to make a homemade apple cider vinegar!) And when it doubt? “Compost—these are just small things I can do, but I think taking small steps is key.” In the end, Jen’s best gardening advice is to simply start! A number of herbs are easy to grow and add to just about any dish, and she encourages others to play around with some beginner plants that best suit them: peas, cucumber, basil, rosemary, sunflowers, and carrots. “Bulbs can be fun too—plant them in the fall and harvest them in the early summer. If you’re on the fence, grab a few strawberry plants and raspberry canes, stick ‘em in the soil, wait a year, and you’ll be blessed with the onset of some of the most delectable fruit at the exact right time to eat it!”
Follow Jennifer on Instagram: @buczekfarmacy
YOUR KIDS –
Jen recommends letting kids play in the soil—invite them to help you plant vegetables and be part of the watering process for the plants. Encourage them to join you in planting flowers and hunting for strawberries when it comes time to harvest. Jen and her husband follow the philosophy of “no such thing as bad weather” with a goal of reaching 1,000 hours outside with their kids over the course of a year. “I love the peace my kids feel after spending a good amount of their day outdoors.” Rochester | THEHOMEPUBLICATIONS.COM 39
fall & family Spice up Fall with @SciencyRocMom | Ask the Expert: Shannon Karcher
40 THEHOMEPUBLICATIONS.COM | Rochester
Five ways to teach your kids good financial habits The pandemic has turned many full-time working parents into teachers – juggling child care with schoolwork and a career. Despite the fact that school districts and educators are working hard to keep children engaged and learning, money management is rarely part of the curriculum. Now is a great time to add financial literacy to your kids’ lesson plans to help them build strong financial futures. Start talking to your children early about money – a good grasp of personal finance is one of the most valuable life skills you can teach them. Introducing kids to money in the ‘real world’ as early as possible helps them develop a better understanding of basic financial concepts such as spending, saving and even building credit. It’s important they also realize you’re financially invested in their future. Let them know that you’re planning ahead for their higher education – talk to them about how you’re committed to helping them avoid student loans and have opened a 529 account or another savings vehicle. Here are some tips for raising your kids to be smart with money and spark conversations that will set them on firm financial footing. 1. Set a good example. Money scripts are the relationships we build with money during our formative years – research sugests they are embedded within us as young as 5- and 6-years-old. These scripts highly influence our financial behaviour as we grow older, and are often formed by how we see our parents interact with money. So it’s especially important to show your kids smart money habits early on, such as paying bills on time and managing discretionary spending appropriately. This includes things like shopping on a set budget, using coupons and discount offers to pay less for goods, and making choices between new and used goods. 2. Create opportunities to earn money. Encourage your kids to learn how to earn. Depending on their age, they might do yard work for neighbors or offer babysitting services. Alternately, many parents begin paying their children an allowance in exchange for completing chores around the house – loading the dishwasher, mowing the lawn, raking the leaves in autumn or shovelling the snow in winter (pay can be commensurate with children’s ages). It’s a great life lesson understanding there’s pride in doing a job well and receiving a wage for it. Children often treat hard-earned money more carefully than just being handed allowances. More menial jobs especially also build character, helping to prevent them feeling entitled. And don’t forget that for older kids, a part-time job during high school always looks good to colleges and first-time employers. 3. Give them real-life experience. There’s no substitute for hands-on understanding so get your kids in the habit of saving by giving them a piggy bank or savings jar. As they get older open a bank account with a debit card and have their allowance sent to it automatically. However, make sure you explain that they’re spending real money when they use their cards – it’s very easy to not fully appreciate this when you aren’t handing over cash. It’s also important to differentiate between a credit and debit card, explaining that debit cards prevent you from overspending as you can on a credit card. The key thing to teach is that credit cards are not “free money” and should never be used without the money to pay the balance in full each month. And, if you have older children who are college-bound or perhaps buying a car, it’s a good time to share how to build a strong credit history.
4. Teach them how to budget and set goals. Use everyday activities like grocery shopping and going to the ATM to teach your kids about budgeting and give them the opportunity to ask questions about what they can and can’t choose to buy. As they get older, allow them to spend their own money on non-essentials and expensive items that don’t fit your budget. Talk to them about smart shopping techniques, differentiating between wants and needs, comparing prices and watching for sales. Helping learn to delay their desire for instant gratification for a “longterm” reward will enable them to develop budgeting skills and save up for special items that they really want in the future. 5. Set up saving accounts. Investing in your kids’ future is doubly important. Doing this not only means they’ll have more opportunities as they grow older, but it’s also a great opportunity to teach them about saving for the future and to explain the benefits of compound interest overtime. In addition to opening a 529 plan for them as soon as possible, you can also open a Roth IRA. Make sure you involve your kids in each step of the process: show them how to open the account, how to move money into it, and how to pick investments and why. Then, each month go over their statement and explain how to read it. The monthly fluctuations in the account are great examples of how savings grow. Add some math into the equation to show them how much that $2,000 could be worth when they’re 60 with the power of compounding.
Talk about good habits The most important thing is to open up the dialogue to teach children about money from a young age. It’s never too early to teach good habits and the sooner you start helping them learn about responsible money management, the more you’re setting your kids up for financial success later in life.
Talk to us about inves�ng in your children’s future today!
Michael Tornatore
Stefan Muoio
Financial Consultant m. (585) 415.1904 p. (585) 475.8421 michael.tornatore@equitable.com
Financial Professional m. (585) 698.504 p. (585) 475.8461 stefan.muoio@equitable.com
Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company(Equitable Financial) (NY, NY), Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with main administrative headquarters in Jersey City, NJ, and Equitable Distributors, LLC. Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN). GE-3291204 (10/2020) (Exp. 10/2022)
Rochester | THEHOMEPUBLICATIONS.COM 41
FALL + FAMILY
SCEINCY R
p U e c i p S Fall with SCIENCE
Sciency ROC Mom, Patricia Gogniat shares how! BY DANNY LINSER
Science has always been a part of Patricia Goginat’s life. From discussing science news at the breakfast table, to attending science camps, and to looking at water samples with her home microscope, science and exploration has formed the backbone of what Patricia does every single day. Using this passion, she has come up with two scientific experiments that you can do this autumn, which can be both fun and intellectually fulfilling for the entire family. 42 THEHOMEPUBLICATIONS.COM | Rochester
“Nature is a tool to get children to experience not just the wider world, but themselves.” - STEPHEN MOSS
Gogniat, who goes by @sciencyrocmom on Instagram, currently lives in Irondequoit with her two children, a dog, a hamster, and a recently acquired tadpole of an African clawed frog. When she is not doing science experiments with her children, she works for VisualDX, a Rochesterbased health company which Gogniat describes as a “WebMD for Doctors.” When she is not doing her day job, Gogniat loves enjoying nature and teaching a thing or two about its importance to her two children.
ROC MOM
Gogniat is an advocate for the idea of forest schooling, which got its start in Germany with forest kindergartens. She uses this idea, which she has been a fan of even before she had children, with her own two children, especially during the COVID-19 pandemic. When Gogniat is in nature with her children, some of her favorite activities include traveling, going to museums and learning new information there, renovating old houses, and just spending more time outdoors in general. “Normally, my kids are in daycare and public school,” Gogniat said. “But during the pandemic when everything was shut down, we engaged [in forest schools] more heavily, and the outdoors became even more of an important venue for learning.” One of the many reasons Gogniat is so passionate about science is because humanity has gained so much knowledge from the achievements that science has collected over the years. “Think of all of the technological advances, vaccines, and everything science has given us to improve our lives, and improving the health of people worldwide,” Gogniat said. “The principle behind it is about using technology to combat global warming and human brain power to combat the world’s problems.” Rochester | THEHOMEPUBLICATIONS.COM 43
Out of all of the different scientific fields, Gogniat said that her favorite is chemistry because chemistry experiments are classically “sciency.”
Her fall time science experiments are colorful + fun to do with the entire family!
Mini Pumpkin Volcanoes This experiment combines two concepts that should keep almost any child entertained: carving pumpkins and watching things explode. While the results of this experiment are only “mini” explosions, it is a great way to teach your children about states of matter like liquids, solids, and gasses, and what happens when two different states of matter interact. To start this experiment, you will first need to obtain about one to three mini pumpkins, along with a suitable sized tray to hold them. Then, carve out the stem area of the pumpkin, the same area where you would start carving a jack-o-lantern. To make the explosion more exciting, make a smaller hole than you ordinarily would for carving. The next step is to place the pumpkins on the aforementioned tray that is big enough to hold all of your pumpkins and to keep all of the “lava” from spilling all over the place. A lid or a plastic strong container can work as well.
SCEINCY ROC MOM Then, add a few spoonfuls of baking soda, along with a few drops of dish soap. You can also add a few drops of food coloring too, but this step is only optional. Finally, pour a good amount of vinegar into a bowl and give your kids an eye dropper, baster, or a small measuring cup so that they can add vinegar to the pumpkin and start the mini explosion.
Leaf Matching Activity
In Western New York, there is nothing that says fall more than the foliage. This experiment will take advantage of the falling leaves and use them to help teach children the concepts of gravity, surface area, and tree identification. Gogniat recommends going to Highland Park, the Durand Eastman Arboretum, and the Webster Arboretum, to complete the fall foliage activities because they have good diversity of deciduous trees. Go to a local park, pick up fallen leaves, and try to match the leaves with the tree they fell from. You can accomplish this by studying the leaves’ patterns, shapes, and colors, and the tree’s shape and type of trunk. Bonus: Another experiment that you can do is stand on a park bench, hold two different sized leaves, and let them go at the same time. You would then observe which leaf fell to the ground faster and then discuss the reasons as to why one leaf fell faster than the other. You can also use a timer to official measure!
follow on instagram @sciencyrocmom Follow along for family adventures in Western NY and discover nature through science. 44 THEHOMEPUBLICATIONS.COM | Rochester
FALL + FAMILY
We help children discover through play in a safe, clean setting. We provide fun experiences in science, technology, engineering, arts and math to promote a lifelong love of learning.
THE
GODDARD SCHOOL
®
FOR EARLY CHILDHOOD DEVELOPMENT
INFANTS to PRE-Kers BUSHNELL’S BASIN • 585-381-0160 7AM-6PM • M-F • All Year
GoddardSchool.com/PittsfordNY
Oh Happy Day!
Whether they are a king, an astronaut, or a firefighter, they were born to stand out, and their party should, too! Take all of your celebrations to the next level with personalized touches from party invitations and announcement cards to birthday banners and everything else. All uniquely designed just for their happy day! Order online at P R I N T I N G B Y P E N N Y L A N E . C O M or email ginad@pennylaneprinting.com for custom designs by our award-winning creative team.
PRINTING BY
Penny Lane Rochester | THEHOMEPUBLICATIONS.COM 45
Ask the
Expert “How can my Children have a Successful School Year after 2020?” by Jody Lynn Greer
Educators are just beginning to unravel the toll COVID-19 has taken on students, schools, and communities. “What impact has remote learning and social distancing had on students, and how will it affect them moving forward?” Educators and parents alike continue to plan for the unexpected, as another lockdown may be on the horizon. Shannon Karcher Ed. D with Restorative Solutions is a certified education consultant who seeks to empower local communities, restore relationships, and close the communication gap between students, teachers, and parents. Once a struggling student herself, Dr. Karcher offers timely advice on supporting students as they go back to school.
Restore damaged relationships. So many times, a family is already angry by the time they come to me. One source of contention: remote learning. In March 2020, parents were asked to be patient, and many of them were patient. However, now, many of them want to see some change, and many of them want their children back in school. If they have to use hybrid or virtual learning, they want it to be meaningful and impactful. They want to make sure their children are learning and kept engaged. We first have to rebuild the relationships between parents, students, schools, and teachers before we can move forward. Otherwise, it will be a constant cycle. Build open lines of communication. Educators: Parents need more direction; they need a plan, transparency, and communication. Parents will be more flexible when they can be a part of the solution rather than feeling that COVID contingency plans are being done to them. Parents: Many kids feel anxiety about the school year. Some kids might need a social story to work through their concerns. Others need reassurance that sometimes a runny nose is just a runny nose. Talk to them and help them verbalize their feelings and questions even if you don’t have all the answers.
Target those gaps. I have seen several skill and learning gaps resulting from the 2020-2021 school year. Many parents are being told that their children are struggling. First, understand exactly how your child is struggling. For example, you may have been told that your child struggles with reading, but which reading skills are lacking: awareness, decoding, comprehension, fluency, or something else? Perhaps your child has difficulty writing, but which part of writing: the action or knowing what to say? Is your child typing or 46 THEHOMEPUBLICATIONS.COM | Rochester
handwriting? Keep notes both of your conversations with teachers and your observations of your child working on these activities. With frequent educational disruptions, sometimes, the child simply hasn’t been exposed to the materials. Ask questions. Seek support. Request testing and get answers.
“Focus on what is best for the child and what will lead them to success. Talk to other people and find out what they are going through. Do not worry about being judged.” Know the signs. There are early signs that a child might need more support. Look for lack of engagement in school and/or behavioral changes. Does your child say they hate school, struggle to get up in the morning, or receive feedback from their teacher that they are struggling? If you have tried several solutions, but things still aren’t right, consider a Special Education (SPED) evaluation. Even if your child does not require SPED, testing sometimes picks up things that can be addressed for a better educational experience. Trust your gut and keep looking for answers.
Speak up. Families need to be empowered. There are people, including paid education consultants and parent advocates, to help you through every situation. Find out what others are going through. Talk about your concerns; don’t worry about being judged. Focus on what is best for your child and will lead them to success. Dr. Shannon Karcher has over 19 years of experience within special education in urban, suburban and rural education. Shannon holds a Bachelor’s Degree in Elementary Education and Psychology from St. John Fisher College (Rochester, NY), Master’s of Education in Special Education from Roberts Wesleyan College (Rochester, NY) and a Doctorate in Educational Leadership from Edgewood College (Madison, WI).
Rochester | THEHOMEPUBLICATIONS.COM 47
We work to make your home more comfortable & healthy.
585. 27 0 .5 8 3 6 • WW W.W IS EHO M EENER GY. COM
48 THEHOMEPUBLICATIONS.COM | Rochester
LET OUR AWARD-WINNING C O M PA N Y OUTPERFORM FOR YOU! WE SOLVE: • heating/cooling problems • indoor air quality issues • hot/cold 2nd floors • pests from entering the home • ice issues | high energy bills • dangerous health & safety issues
Having gone through the Winter with sub zero temps and now into the Summer with 90 degree heat, I can say that the comfort level has greatly improved. The insulation improvements along with the installation of the Daikin heat pump system has proven to meet all our expectations. The professionalism of the people doing the installation was first rate.”
- Phil and Mary Jo S.
B E A PA RT O F T H E W I S E H O M E E N E R GY T E A M ! Our national award-winning company is looking to hire Insulation Technicians • HVAC Installers Energy Auditors • Office Staff We offer paid training, health benefits, 401k, paid vacation and advancement opportunities! EMAIL RESUME TO: INFO@WISEHOMEENERGY.COM
Jeff Flaherty, Owner
1197 MT. R E A D B LV D - R O CHEST ER
Rochester | THEHOMEPUBLICATIONS.COM 49
FOCUSED ON YOU. FOCUSED ON UPSTATE NEW YORK. C E L E B R AT I N G 6 0 Y E A R S ! Commercial Auto Insurance • Commercial Property Insurance Fidelity And Crime Insurance • Workers Compensation Boat/Yacht Insurance • Umbrella Liability • Auto Insurance Business Life Insurance • Homeowners Insurance The Christopher Williams Agency is one of your neighbors. We’re right down the street in Pittsford, NY and have proudly served the Rochester region for over 60 years. Our goal is to provide you with the best possible insurance protection and create peace of mind. “Customized Insurance Solutions, Built on Trust” is not just a slogan – it is how we conduct our business every day. See for yourself, give our insurance agency a call and get the level of service you deserve!
Customized insurance solutions. Built on trust. 26 South Main Street, Pittsford 585.586.3060 christopherwilliamsageny.com
TRUST THE EXPERTS
“It’s What We Do!” ROOFING • METAL ROOFS • DECKS SIDING • GUTTER CLEANING • WINDOWS Time tested since 1945
Commercial • Industrial • Residential
585.343.2400 / 585-356-4300 RAHAITZ.COM sales@rahaitzcoinc.com FREE ESTIMATES • FULLY INSURED 50 THEHOMEPUBLICATIONS.COM | Rochester
You Deserve An Upgrade. Kitchen & Bath Remodeling
www.piccirilloenterprises.com | 585.506.2972
Beautiful Homes Begin with Beautiful Flooring. We offer a wide selection in our expansive showroom. Stop by & let us show you all of our wonderful choices in flooring and window blinds. Whether you’re looking for hardwoods, luxury vinyl tile, ceramic, or carpet, we have it all in thousands of options from today’s top manufacturers!
Greece’s Hometown Flooring Store featuring Armstrong Flooring, Hunter Douglas, Karastan, Mohawk, Stainmaster & More!
4414 Dewey Ave., Rochester, NY 14616 (At Latta Road)
www.ChristieCarpets.com
& BLINDS
585-663-5030 Hours: Mon., Wed. and Fri. 9-5; Tues. & Thurs. 9-8; Sat. 10-4 Rochester | THEHOMEPUBLICATIONS.COM 51
Fall Harvest Cobb Salad 2 heads of kale, chopped (can replace with mixed greens ) Handful of cherry tomatoes 1 white onion, chopped 8 pieces of prosciutto 1 15 oz can garbanzo beans 1 cup blue cheese crumbles 1 cup sunflower seeds
2 tbsp olive oil 1 tsp paprika 1 tsp parsley (dried) Salt and pepper Dressing recommendation: balsamic vinaigrette
Preheat oven to 450º. Season garbanzo beans with olive oil, paprika, parsley, salt and pepper. Bake for 25 minutes, or until dried out and crunchy. Set aside after cooking. Lower temperate to 350º. Rip prosciutto into pieces and spread on baking sheet. Bake for 10 minutes. In a serving bowl, layer garbanzo beans, prosciutto, sunflower seeds, tomato and onion. Serve with balsamic vinaigrette!
for added fall flair top with sliced apples & pomegranate seeds!
For more recipes + food inspiratioN follow @eatswithmir on instagram
52 THEHOMEPUBLICATIONS.COM | Rochester
The only WATER that should be in your basement is BOB WATERS!
There’s expected... then there’s extraordinary
Waterproofing Drain Tile Wall Crack Repair Stone Foundation Parging Sump & Backup Pumps Structural Repair & More
WATERS
585.705.1444
CI
Over 30 years of building community relationships
CASEYinteriors
BASEMENT SERVICES, INC.
585.765.3369 WATERSBASEMENTSERVICES.COM
PATHSTONE CORPORATION IS OFFERING
FREE
Home Energy Improvements
The PathStone Weatherization Assistance Program is available for income-eligible households in Monroe County located outside of the city limits. Reduce energy costs and improve the safety of your home through energy efficiency measures in owned or rented property. Funded by: NYS Homes and Community Renewal HEAP Recipients Automatically Eligible Income guidelines are: Household
Monthly Income
Annual Income
Family of 1 Family of 2 Family of 3 Family of 4
$2,610 $3,413 $4,216 $5,019
$31,318 $40,954 $50,590 $60,226
*each additional person per household +$8,960
Contact us today! 442.2030 ext. 752 • www.pathstoneenergyinfo.com Rochester | THEHOMEPUBLICATIONS.COM 53
54 THEHOMEPUBLICATIONS.COM | Rochester
Rochester | THEHOMEPUBLICATIONS.COM 55
56 THEHOMEPUBLICATIONS.COM | Rochester
Wood • Gas • Pellet Stoves & Fireplaces Stop by our showroom today!
7149 W. Main Rd. • LeRoy
LeRoy Hearth & Home leroyhearthandhome.com
585.502.0139 Resurfacing the Future You Walk On! HARDWOOD FLOOR REFINISHING & INSTALLATION
“We harness finely-honed craftsmanship and environmentally responsible construction techniques to transform clients’ homes to their every desire.”
Interior & Exterior Services | Fully Licensed & Insured
Monroe Floor Resurfacing 585.953.6926 monroefloorresurfacing.com
Rochester | THEHOMEPUBLICATIONS.COM 57
Support YOUR LOCAL
Food Bank
84,350 1 inPEOPLE 6
ARE FOOD INSECURE children
hunger in Rochester IN face MONROE COUNTY* and surrounding areas.
Now more than ever, some of our neighbors need a helping hand. You can help by donating one (or more) of the following items to one of our local food banks.
Food Bank Needs:
Canned vegetables • pasta sauce tomato sauce • boxed rice • cereal • chili pasta • canned meats • canned beans peanut butter/jelly
BROCKPORT FOOD SHELF 14 State Street, Brockport
HILTON PARMA EMERGENCY FOOD SHELF 59 Henry Street, Hilton
GREECE ECUMENICAL FOOD SHELF 500 Maiden Lane, Rochester
MISSION SHARE 10 Cedarfield Commons, Rochester
LIFE SOLUTIONS OF HAMLIN FOOD PANTRY 1696 Lake Road North, Hamlin
SAINT THEODORE’S FOOD CUPBOARD 168 Spencerport Road, Rochester * Feeding America – www.feedingamerica.org
58 THEHOMEPUBLICATIONS.COM | Rochester
FALL INFUSED
COCKTAILS As the weather begins to get a bit chillier and Summer turns into Fall, our cocktails should change along with the season! Let’s face it, sipping on a hard seltzer just seems a little less appealing when you’re trying to stay warm and cozy. If your iced coffee has turned to a pumpkin spiced latte, it’s time for your cocktails to follow along! Here are a few easy recipes to try out if you’re looking for some fall-inspired libations.
Recipe:
3 Dashes of Pecan Bitters (Miracle Mile Toasted Pecan Bitters on Amazon)
2 oz. Bourbon
(Try a local favorite: Black Button Bourbon)
1/2 oz. simple syrup Orange Peel In a rocks glass add a few ice cubes. If you have trays for large ice cubes or spheres one of those are perfect! Add 3 dashes of pecan bitters to the glass.
Toasty Pecan Old-Fashioned
Pour in whiskey and simple syrup. Give the glass a few light stirs, then take orange peel and zest over top. Run the peel around the rim of the glass, then drop in for garnish!
A plain and simple old-fashioned on its own is a great cold-weather cocktail, but this recipe really kicks it up a notch. If you’re a fan of whiskey, you’re going to love this one. Throw on your flannel and cozy up fireside because this cocktail is sure to warm you up on the inside!
Rochester | THEHOMEPUBLICATIONS.COM 59
Recipe: 1/2 Gallon of Apple Cider
5 Cinnamon Sticks
If you’re looking to get that warm and fuzzy feeling without worrying about the aftermath the next morning, I have just the mocktail for you. One of the first things most of us associate with Fall are apples. Turns out that the saying “an apple a day keeps the doctor away” originated during prohibition to get folks to start eating their apples instead of drinking cider, which is what the apple was originally used for! A boozy cold cider is a great Fall drink, but this alcohol free hot cider recipe is sure to do the trick as well.
1 Tsp Whole Cloves 1 Orange, sliced
In a large pot warm cider over medium heat. Add in the nutmeg and stir occasionally. Stick the cloves into the orange slices before adding those to the pot. Cloves could be a potential choking hazard, so don't skip this step! Add in cinnamon sticks and let the cider simmer over low heat for at least 15 minutes before serving. Serve in a mug with cinnamon stick, orange and apple slices for garnish! Star anise also make a great garnish for this drink. If you want to make this a spiked cider, add some yummy bourbon. One to one and a half ounces per mug would be the perfect amount.
60 THEHOMEPUBLICATIONS.COM | Rochester
l i a t ck
M o r e d i Mulled C
Pinch of Ground Nutmeg
M a e r r i t f i n p i m aC
If you’re looking for something quick and easy for your next Fall shindig, this one is super simple to make and extra tasty! Impress your guests with this fancy looking campfire inspired treat. If you’re looking to make this a hot beverage just add a little coffee into the mix!
Recipe:
1 oz. Marshmallow or Vanilla Flavored Vodka 2 oz. Bailey’s Irish Cream Crushed Graham Cracker Chocolate Syrup In a cocktail shaker, mix vodka and Irish cream. Add a handful of ice and shake well. Garnish with toasted marshmallows or make it even fancier by drizzling chocolate sauce around the rim of a martini glass and dipping that in graham cracker crumbs!
Rochester | THEHOMEPUBLICATIONS.COM 61
62 THEHOMEPUBLICATIONS.COM | Rochester
www .jsexcelflooringinc.com
100
OFF
$
GET
On Any Purchase of $999 or More!
Endless Flooring OPTIONS TO FIT YOUR NEEDS!
Our excellent reputation and long list of satisfied clients attest to our superior craftsmanship, attention to detail, clear communication, honesty and integrity for over 15 years. CARPETS | VINYL FLOORING | LAMINATE FLOORING | HARDWOOD FLOORING | CERAMIC TILE
58 5 .5 4 5. 4155
585.413.0785
1021 Ridge Rd, Webster NY 14580
2341 Monroe Ave, Rochester, NY 14618 Rochester | THEHOMEPUBLICATIONS.COM 63
PRSRT STD U.S. POSTAGE PAID Permit #298 Rochester, NY
P U B L I C A T I O N S
P U B L I C A T I O N S
thehomepublications.com
thehomepublications.com
TRANSFORM YOUR GARAGE, PATIO, BASEMENT OR POOL DECK TODAY!
BEFORE
AFTER
BASEMENT FLOORS
ONE DAY GARAGE FLOORS > 15-Year Warranty > Easy to Clean - Soap & Water > 4x the Strength of Epoxy > Commercial/Industrial > Full Use of Floor in 24 Hours
$
125 OFF
any project over 500 sq. ft. APOLLO CONCRETE COATINGS • 585-510-6070 One Oneper percustomer. customer.Not Notvalid validwith withother otheroffers. offers.Exp. Exp.10/30/2021 8/31/2021
$
250 OFF
any project over 750 sq. ft. APOLLO CONCRETE COATINGS • 585-510-6070 One Oneper percustomer. customer.Not Notvalid validwith withother otheroffers. offers.Exp. Exp.10/30/2021 8/31/2021 64 THEHOMEPUBLICATIONS.COM | Rochester
585-510-6070
CALL TODAY FOR YOUR FREE ESTIMATE
www.apolloconcretecoatings.com