Greenpeace Design Awards Info

Greenpeace Design Awards 2009

Contents Introduction The brief Audiences Our campaigns Our values Eligibility Submission Judging The awards Information

Greenpeace Design Awards 2009

Introduction Greenpeace is an independent campaigning organisation that uses nonviolent direct action to expose global environmental problems and to force solutions which are essential to a green and peaceful future. Greenpeace has utilised various forms of visual communication through-out its history.

In recognition of the strong role visual communication has played in Greenpeace actions we have established the Greenpeace Design Awards.

The aim is to motivate the global creative community to develop visually striking artwork that encourages the public to support Greenpeace and take action on critical environmental issues.

The Greenpeace Design Awards are hosted by Greenpeace Australia Pacific and UniLife Inc., in association with the University of South Australia.

Greenpeace Design Awards 2009

The brief Historically posters have been inextricably linked with cause-related campaigns. Visually striking, often iconic and frequently iconoclastic, posters grab the attention like no other medium. They effectively help spread a succinct message and in doing so shift attitudes and contribute to significant changes within society.

The brief is to design a poster that delivers the message ‘Be a Part of the Action’ – this does not necessarily have to be expressed in words. The poster could bear witness to catastrophic environmental damage and in doing so, cause outrage. Alternatively the poster could actively encourage peaceful protest to expose an environmental problem.

Above all, the poster needs to raise awareness of environmental issues and inspire action.

Greenpeace Design Awards 2009

Audiences Consider your target audience carefully when designing your entry.

Greenpeace usually has four target groups: • Powerbrokers: People in positions of authority in industry and government who have the power and responsibility to make large-scale change happen.

• Supporters: People who work with us to achieve positive change. Our supporters help us win our campaigns and they inspire others.

• Allies: People and organisations who share our aims and objectives. We cannot achieve our goals in isolation. Greenpeace builds alliances to help stop environmental destruction.

• Power Constituencies: People who can bring about pressure for change by changing behaviour en masse – such as consumers of a specific brand, voters or shareholders.

Greenpeace Design Awards 2009

Our campaigns Greenpeace Australia Pacific campaigns focus on the following issues: • Catalysing an energy revolution to address the number one threat facing our planet – climate change • Defending our oceans by challenging wasteful and destructive fishing and creating a global network of marine reserves • Protecting the world’s ancient forests and the animals, plants and people that depend on them • Campaigning for sustainable agriculture by rejecting genetically engineered organisms, protecting biodiversity and encouraging socially responsible farming Learn more about Greenpeace at www.greenpeace.org.au.

Greenpeace Design Awards 2009

Our values The following values guide all Greenpeace campaigns: • Non-violence: Core to our roots is the principle of peaceful action.

We avoid violence even when our acts are seen as provocative. It must be stressed that Greenpeace believes that violence in any form is morally wrong and accomplishes nothing. Posters advocating violent actions will not be accepted.

• Independence: By not accepting funds from political parties, governments or corporations we can maintain our independence.

• Confrontation: By challenging ideas and behavior we believe we can move people and organisations • The power of acting together: The future of the environment rests with the millions of people who share our beliefs. Together we can tackle environmental problems and promote solutions Learn more about Greenpeace at www.greenpeace.org.au.

Greenpeace Design Awards 2009

Eligibility To be eligible for participation in the Greenpeace Design Awards 2009 participants will need to demonstrate an ability to produce a poster that raises awareness of environmental issue(s) and inspires action.

Submitted work(s) must be previously unpublished. Entries are welcomed from individuals. If a group wishes to submit entries they must be under the name of a nominated individual. Individuals cannot represent commercial entities.

We particularly welcome entries that have been completed by students as part of the curriculum of a program of study in graphic design or visual communication.

Entry is free and is open for all interested participants, subject to agreeing with terms and conditions which will be published from 1 February 2009 on www.GreenpeaceDesignAwards.org.au.

Greenpeace Design Awards 2009

Submission Registration and submission may be conducted online at www.GreenpeaceDesignAwards.org.au between 1 March 2009 and 15 June 2009. This timeline is especially designed to encourage submissions from undergraduate courses in graphic design or visual communication conducted during the first semester of 2009.

Participants should not sign their work or identify their affiliation anywhere in their projects. The entry process will automatically generate an ID number that will be used in all communication and which will be attached to all work submitted.

You can submit up to 3 different entries. Each entry must be submitted both as a single A4 (+ 5mm bleed) at 300dpi CMYK PDF and A4 72dpi RGB JPEG files (without the bleed).

Whilst all creative works need to be submitted in the form of a poster, you will need to have in mind that your work may also be reproduced on a t-shirt, banner, flyer, or other media. Entrants are therefore encouraged to submit each entry in both landscape and portrait formats to enable application in a variety of media.

Greenpeace Design Awards 2009

Judging The judges will assess entries based on the strength of the visual impact, the message that is delivered and how strongly the entry represents and expresses the Greenpeace values. The judges will also consider the ability of the work to be applied in a variety of media.

Shortlisted entries will be published on the Greenpeace Design Awards website (and potentially in other publications in relation to the Greenpeace Design Awards 2009). Finalists may be asked to submit larger size files of their entries as their works will be printed in A1 size posters and exhibited in various venues in Australia.

Shortlisted participants will be notified by 30 June 2009. Finalists will be selected by a judging panel and they will be notified by 15 July 2009. The winners will be announced soon after at a ceremony hosted by Greenpeace Australia Pacific and UniLife Inc., in association with the University of South Australia.

The judging panel details will be published from 1 February 2009 on www.GreenpeaceDesignAwards.org.au.

Greenpeace Design Awards 2009

The awards The purpose of Greenpeace Design Awards is to acknowledge the achievements of the most innovative and creative individuals whose work best reflects environmental concerns in a visually striking and iconic way.

Entrants will have a chance to bring about real change in society as their work will be considered for use for major Greenpeace Australian Pacific campaigns.

In recognition of the excellence in design, the winning entrants will be awarded a unique Greenpeace Design Awards trophy.

Greenpeace Design Awards 2009

Information Additional information will be available from 1 February 2009 at www.GreenpeaceDesignAwards.org.au, or can be obtained by contacting: Jasha Bowe Marketing and Communications Manager, UniLife Inc Info@GreenpeaceDesignAwards.org.au Gjoko Muratovski Director of the Greenpeace Design Awards Director@GreenpeaceDesignAwards.org.au

Greenpeace Design Awards 2009

This material is developed in digital form only.

Please consider the environment before printing it.

Designed by Gjoko Muratovski

Greenpeace Design Awards 2009