February Marketing Recap

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MARKETING FEBRUARY 2024

TOTAL REACH: 137M+

NY KNICKS SUPERSTAR JULIUS RANDLE AND HIS SON KYDEN ON SET AT THE
JORDAN SU24 SHOOT

FOLLOWERS: 974K

FOLLOWERS: 49.2K

NY KNICKS SUPERSTAR JULIUS RANDLE AND HIS SON KYDEN ON SET AT THE
SU24
JORDAN
SHOOT
Julius Randle Kendra Randle
NY KNICKS SUPERSTAR JULIUS RANDLE AND HIS SON KYDEN ON SET AT THE
SU24 SHOOT
JORDAN
49.2K
Kendra Randle
FOLLOWERS:

Russell Wilson

FOLLOWERS: 5.5M

NFL LEGEND RUSSELL WILSON AND SON FUTURE VISIT THE NY SHOWROOM

Industry Kids Events

FOLLOWERS: 5.4K

NFL LEGEND RUSSELL WILSON AND SON FUTURE VISIT THE NY SHOWROOM

Jayson Tatum

FOLLOWERS: 6.8M CelticsCLNS

FOLLOWERS: 13.6K

NBA; Celtics

FOLLOWERS: 86.3M; 7.8M

NBA LEGEND JAYSON TATUM AND HIS SON DEUCE ALWAYS COURTSIDE IN
JORDAN

FOLLOWERS:

FOLLOWERS: 53.6K, 11.5K

NBA LEGEND JAYSON TATUM AND HIS SON DEUCE ALWAYS COURTSIDE IN
NBC Sports Boston
93.6K Rich Lemay, Celtics CLNS

Kim Kardashian & North West

FOLLOWERS: 18.7M

JORDAN GEAR FEATURED ON NORTH WEST & KIM KARDASHIANS TIK TOK

Kaari Morant

FOLLOWERS: 211K

KK Dixon

FOLLOWERS: 59K

JA MORANT’S DAUGHTER KAARI IN NIKE

Super Bowl activation in partnership with Jordan Corp with Davante Adams and Greater Youth Association in Las Vegas

The kids were gifted Jordan apparel which they wore to all events.

100+ gifted through our activation experiences with the youth.

JORDAN KIDS SUPER BOWL ACTIVATION WITH DAVANTE
ADAMS

Run It Back and Jordan Brand partnered during ASW to extend our reach by connecting with both the Indianapolis community and the NBA extended community at large, support a local charter school (Sense Charter School), connect corporate professionals (from Salesforce) to inner city youth.

Each participant was surprised with a Jordan Brand seeding bag including Luka 1’s, Jordan Brand Shorts, Jordan Brand T-shirt, Jordan Brand socks

ALL STAR WEEKEND ACTIVATION
JORDAN KIDS
JORDAN WOMEN’S VALENTINES DAY GIFTING
JORDAN WOMEN’S VALENTINES DAY GIFTING Kherrington Briggs FOLLOWERS: 922K

Zooey Miyoshi

FOLLOWERS: 124K

DJ Sophia

FOLLOWERS: 64.3K

Miya Cech

FOLLOWERS: 516K

Anais

FOLLOWERS: 429K

JORDAN WOMEN’S VALENTINES DAY GIFTING
Mirabelle
&
JORDAN UNDERWEAR LAUNCH GIFTIING

FOLLOWERS: 2.2K

FOLLOWERS: 10.5K

Hunter Greene

FOLLOWERS: 104K

JORDAN UNDERWEAR LAUNCH GIFTIING
Rob Evans KJ White
CONVERSE PLAY LITE SEEDING

Erin Watson

Shannon Mae Duffy

FOLLOWERS: 69.2K

Shannon Allen

FOLLOWERS: 12.6K

FOLLOWERS: 116K

Marshall Manning

FOLLOWERS: 359

PRODUCT SEEDING

FOLLOWERS: 9.4K

FOLLOWERS: 23.8K

PRODUCT SEEDING
Ameenha Lee Kai Cech

Mojo Sisters

FOLLOWERS: 72K

PRODUCT SEEDING

FOLLOWERS:

PRODUCT SEEDING
DJ Khaled
Jones
FOLLOWERS: 38.4M Tyus
407K
PRODUCT SEEDING Jeter Turn 2 Foundation FOLLOWERS: 344K Hazel & Capri FOLLOWERS: 524K

Charlotte Tucker

FOLLOWERS: 1.8M

PRODUCT SEEDING

FOLLOWERS:

FOLLOWERS: 29.3K

PRODUCT SEEDING
Gi
Geremiah
727 Asia Rig Maiden
Tillman
FOLLOWERS: 3.8K Kiki

FOLLOWERS: 110K

Daniel Banfield

FOLLOWERS: 926

PRODUCT SEEDING
Celeste Evans

Gregory Thomas

FOLLOWERS: 1.4K

FOLLOWERS: 1.1K

PRODUCT SEEDING
Acevedo Kids
PRODUCT SEEDING East Coast USA Pageant FOLLOWERS: 6.1K
HURLEY X CARISSA MOORE ACTIVATION
SUPER BOWL AIR JORDAN COLLECTION
JORDAN SU24 PHOTO SHOOT
NIKE SU24 PHOTO SHOOT
SP24 IMAGERY AT WORLD OF FLIGHT TOKYO
OUR ASSETS BEING USED GLOBALLY & FEATURED ON ZALANDO
HURLEY LAUNCH ON AMAZON
HURLEY LAUNCH ON AMAZON
OUR ASSETS BEING USED GLOBALLY & FEATURED ON ZALANDO
SP24 IMAGERY ON CONVERSE.COM
CONVERSE EMAIL BLAST FEATURING SP24 IMAGERY
HUGGIES SAFE SLEEP PROGRAM

MARKETING

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