Here We Go 2025!
JANUARY
Hello Everyone -
Let’s jump into our latest Luxury Report highlighting trends for January 2025. As we move forward into this new year, we take a look at our first full month of transactions in the South Santa Barbara County real estate market and we included a recap of Year End 2024 for those we missed last month with a link to the list of 2024 Luxury Sales. Whether you’re planning to invest, sell or simply stay informed—our Luxury Report provides valuable data and expert analysis to guide your decisions in our ever-evolving real estate landscape. Enjoy
National headlines report that the housing market has not been this slow in 30 years. High interest rates plus insurance and low inventory created record prices making home ownership out of reach for many Americans. Our area is uniquely resilient and enjoys continued demand from people wanting to live in our beautiful coastal community. While inventory constraints have been a defining factor in shaping the South Santa Barbara County real estate market in 2024, we are enjoying an increase of available properties this year. The number of total transactions has remained steady each month since mid 2022 at around 100± sales with January closing at 98 total sales. Interestingly, Montecito had a January surge with 26 properties trading hands making up 25% of the totals sales—a recent high indicating heightened demand for our Luxury Market. Compared to the same time 2024, Montecito median sales price for single family homes (SFH) skyrocketed 35% to $6.2M and the entire Santa Barbara area 19% to $2.9M. It is worth noting that one month of sales does not equal a trend so we will see what 2025 has in store for us!
INSIGHT
| Even in a hot market where there are more buyers than houses available, buyers skip over a home with an inflated asking price. However, many are willing to pay a premium for homes that are tastefully remodeled, have notable architecture and are move-in ready—in all areas.
For the entire Santa Barbara market, the time it take a home to sell has increased to 55 days for a SFH with a sold to original list price of 91%, often after a price adjustment down from an overly ambitious list price. Pricing your home correctly matters and listing too high often brings the seller a disappointing lower sold price.
The availability of high-end homes is increasing along with demand giving buyers more options to choose from. This leads to heightened competition and turnkey, move-in ready properties, particularly those offering modern amenities in prime locations sell quickly. We can implement several programs exclusive to Compass to bring you the best and highest price on your home while protecting your privacy and limiting disruption to your lifestyle. In this highly competitive market—experience matters. We offer extensive market knowledge, world-class marketing and concierge level professional service with complete confidentiality to our clients. Our proven track record of success includes skills necessary to put complicated deals together and negotiate the price and terms that will get your home sold for a premium price and your offer accepted on your replacement property—even amongst multiple offers.
Randy and Molly
Looking for professional + creative results-oriented representation— reach out for a confidential conversation and strategic marketing plan. Let’s Talk!
2025 Los Angeles Magazine
REAL ESTATE ALL STARS
“We are delighted and honored to be recognized as one of the TOP AGENTS in Montecito on Los Angeles Magazine’s 2025 All Stars list. It would be our pleasure to include you and your family as one of our valued clients and hopefully new friends ! Please reach out for a confidential conversation about your real estate goals
With tens of thousands of real estate agents working in Los Angeles and surrounding communities, choosing the right one can be a daunting task. Buying a home shouldn’t be as stressful as driving a car without brakes, which is why we commissioned Professional Research Services to contact residential real estate companies—big and small—in the region and collect the names of its top performing agents within a 12-month period.
- Randy Haden and Molly Haden LINK to magazine
Now a home purchase of this significance no longer needs to be a gamble. Peace of mind is the least we can offer. Making your house a home is up to you!
Some Agents Know The Market
Good Agents Understand The Market
Market
-
southSANTA BARBARA COUNTY
YEAR END REPORT 2024 | In Review
Single Family Homes + Condominiums
+12% change over YTD 2023
1233
SINGLE FAMILY HOMES
TOTAL 2024 SALES
+16% change over 2023
894
AVERAGE SALES PRICE
+10% increase over 2023
$3,509,152
MEDIAN SALES PRICE
+3% increase over 2023
$2,172,130
CONDOMINIUM HOMES
TOTAL 2024 SALES
+2% change over 2023
339
AVERAGE SALES PRICE
+3% change over 2023
$1,271,485
MEDIAN SALES PRICE
+3% change over 2023
$995,000
- southSANTA
BARBARA COUNTY
JANUARY 2024 | In Review
Single Family Homes + Condominiums
+42% change over 2023
98
SINGLE FAMILY HOMES
TOTAL SALES
+19% change over 2023
70
AVERAGE SALES PRICE
+51% increase over 2023
$4,822,622
MEDIAN SALES PRICE
+19% increase over 2023
$2,875,000
TOTAL AVERAGE
55
CONDOMINIUM HOMES
TOTAL SALES
+8% change over 2023
28
AVERAGE SALES PRICE
+66% change over 2023
$1,575,549
MEDIAN SALES PRICE
+13% change over 2023
$1,000,000
TOTAL AVERAGE DAY ON MARKET
68 SOLD TO ORIGINAL LIST PRICE
93%
23 Year Trend | 2003—YTD 2025
$3,894,887
$2,030,450
SANTA BARBARA COUNTY
- homes | estates | puds | condos -
2 Year Month over Month Comparison
$3,894,887
$2,030,450
BARBARA COUNTY
- south -
SANTA BARBARA COUNTY
- homes | estates | puds | condos(excludes off market sales)
ACTIVE LISTINGS + SOLD ANALYSIS
YTD Totals | 2018-2025
INSIGHT | Is Inventory Moving Toward A More Normalized Market - Or Could This Just Be A Moment in Time?
LUXURY MARKET 2025 INSIGHTS + OUTLOOK
THE CREATION + TRANSFER OF WEALTH
The outlook for the ultra-luxury real estate market in 2025 remains optimistic, with two notable key drivers: wealth creation and wealth transfers. Highnet worth individuals continue to grow their fortunes, supported by gains in financial markets, robust economic activity and strategic wealth management. Additionally, an unprecedented transfer of wealth is underway as older generations pass significant assets on to their heirs. This influx of liquidity is empowering a new wave of buyers to enter the ultra-luxury market, increasing demand for exclusive properties despite inventory challenges.
While higher mortgage rates and rising insurance premiums are impactful, high-net-worth individuals are uniquely positioned to weather broader economic fluctuations, as they are often less affected by these costs and can leverage alternative financing or cash purchases. Furthermore, their focus on lifestyle, legacy and strategic investments ensures ongoing activity in key luxury markets.
Even though low inventory remains a persistent hurdle, the ultra-luxury sector’s resilience is driven by high demand for premier properties that cater to discerning tastes and long-term value. From trophy homes in iconic destinations to private exclusives offering unmatched discretion, the segment is well-positioned for a strong year ahead. We are optimistic about this segment in our area.
SECONDARY + VACATION HOMES
Our market has seen a continued rise in demand for properties as a secondary or vacation home as affluent buyers prioritize lifestyle-driven purchases. Montecito and Hope Ranch have experienced heightened interest with buyers seeking serene retreats offering exceptional climate, outdoor amenities, privacy and year-round recreation. Our market provides the perfect balance between luxury living and natural beauty, making it attractive to second-home buyers and those seeking a peaceful escape.
The demand for ultra-luxury estate homes in our beautiful coastal community remains robust, as affluent buyers from around the globe are drawn to Montecito, 2025 started off with 26 homes trading in Montecito making this the highest number of sales since Q1 2022.
- 2024 Sales ListULTRA LUXURY
The Demand Luxury our Beautiful Community as Affluent Around to Montecito Barbara Climate, Privacy, Community.
Demand for UltraLuxury Estate Homes in Beautiful Coastal Community Remains Robust, Affluent Buyers from Around the Globe are Drawn Montecito and Santa Barbara for our Exceptional Climate, Outdoor Activities, Privacy, Safety and Vibrant Community.
AVAILABLE PROPERTIES
- LISTED WITHIN THE IN PAST 30 DAYS -
Check out our carefully curated Compass Collection which includes properties we consider to be exceptional, excellent investments and/or good values - call/text/email for details or a private showing at 805.880.6530.
These properties are available at time of publication, but the market is still moving fast due to historically low inventory. Stay ahead of the market by getting in touch for a list of the most up to inventory—including Compass Private Exclusives (off market) and Coming Soon homes that are not available below or on public search sites.
MONTECITO
YEAR END REPORT 2024 | In Review
Single Family Homes + Condominiums -2% change over YTD 2023 (167 total sales)
163
SINGLE FAMILY HOMES
TOTAL 2024 SALES 0% change over 2023
145
AVERAGE SALES PRICE
+16% increase over 2023
$7,602,453
MEDIAN SALES PRICE
+4% increase over 2023
$5,500,500
TOTAL AVERAGE DAY ON MARKET
CONDOMINIUM HOMES
TOTAL 2024 SALES -18% change over 2023
18
AVERAGE SALES PRICE +20% change over 2023
$3,783,092
MEDIAN SALES PRICE +11% change over 2023
$3,212,500
SOLD TO ORIGINAL LIST PRICE 91%
MONTECITO 2024 | A Year In Review
Single Family Homes + Condominiums
TOTAL MONTECITO SALES 2024
- 2024 Sales ListMONTECITO
ULTRA LUXURY SALES 2024
- 2024 Sales ListULTRA LUXURY
MONTECITO JANUARY 2025 | 26 TRANSACTIONS
JANUARY 2025 | In Review
Single Family Homes + Condominiums (combined sales)
26
AVERAGE SALES PRICE
+67% change over 2024
$8,812,942
MEDIAN SALES PRICE
+35% change over 2024
$6,175,000
HIGHEST SALES PRICE
956 Mariposa Lane
Montecito CA 93108
$30,000,000
LOWEST SALES PRICE
2775 East Valley Road
Montecito CA 93108
$4,477,900 Condominium Home
TOTAL AVERAGE DAY ON MARKET
$8,812,942
$6,175,000
HOPE RANCH
HOPE RANCH
YEAR END REPORT 2024 | In Review
Single Family Homes (no condos in Hope Ranch) -15% change over YTD 2023 (20 total sales)
SINGLE FAMILY HOMES
TOTAL 2024 SALES
-15% change over 2023
17
AVERAGE SALES PRICE
-11% increase over 2023
$6,259,993
MEDIAN SALES PRICE
+5% increase over 2023
$6,053,000
TOTAL AVERAGE DAY ON MARKET
17 CONDOMINIUM HOMES
No Condos in Hope Ranch N/A
AVERAGE SALES PRICE N/A
MEDIAN SALES PRICE N/A
121 SOLD TO ORIGINAL LIST PRICE 87%
HOPE RANCH
JANUARY 2025 | In Review
Single Family Homes (no condos in Hope Ranch)
1
AVERAGE SALES PRICE -43% change over 2024
$3,370,000
MEDIAN SALES PRICE -43% change over 2024
$5,350,000
TOTAL AVERAGE DAY ON MARKET
HIGHEST SALES PRICE
950 Canon Road
Hope Ranch CA 93110
$3,370,000
LOWEST SALES PRICE
950 Canon Road Hope Ranch CA 93110
$3,370,000
32 SOLD TO ORIGINAL LIST PRICE 87%
HOPE RANCH
puds
Distributed by Price Range
2024 QUARTER SALES
17 Total Transactions Dollars In Millions 17 sales
12% YTD SALES OFF MARKET
2 of the 17 Total Sales 41% TOTAL 20244 ALL CASH 7 of the 17 Total Sales
$3,370,000$3,370,000
SANTA BARBARA
BARBARA
In Review
SANTA BARBARA
YEAR END REPORT 2024 | In Review
Single Family Homes + Condominiums +11% change over 2023 (502 total sales)
558
SINGLE FAMILY HOMES
TOTAL 2024 SALES
+21% change over 2023
429
AVERAGE SALES PRICE
+8% increase over 2023
$2,490,110
MEDIAN SALES PRICE
+7% increase over 2023
$2,140,000
CONDOMINIUM HOMES
TOTAL 2024 SALES -13% change over 2023
129
AVERAGE SALES PRICE -2% change over 2023
$1,281,150
MEDIAN SALES PRICE -3% change over 2023
$1,085,000
SANTA BARBARA
JANUARY 2025 | IN REVIEW
Single Family Homes + Condominiums (combined sales)
AVERAGE SALES PRICE
-23% change over 2024
$2,293,795
MEDIAN SALES PRICE
+21% change over 2024
$2,070,900
HIGHEST SALES PRICE
1530 Franceschi Road Santa Barbara CA 93103
$5,312,500
LOWEST SALES PRICE
872 Highland Drive, #1 Santa Barbara CA 93101
$739,000 Condominium Home
YEAR END REPORT 2024 | In Review
Single Family Homes + Condominiums 0% change over 2023 (13 total sales)
13
SINGLE FAMILY HOMES
TOTAL 2024 SALES
+33% change over 2023
12
AVERAGE SALES PRICE
-29% increase over 2023
$3,675,750
MEDIAN SALES PRICE
-9% increase over 2023
$3,182,500
CONDOMINIUM HOMES
TOTAL 2024 SALES -75% change over 2023
1
AVERAGE SALES PRICE -33% increase over 2023
$999,999
MEDIAN SALES PRICE -33% increase over 2023
$999,999
JANUARY 2025 | IN REVIEW
Single Family Homes + Condominiums (combined sales)
AVERAGE SALES PRICE
-37% change over 2024
$2,328,500
MEDIAN SALES PRICE
-37% change over 2024
$2,328,500
HIGHEST SALES PRICE
2450 Whitney Avenue Summerland CA 93067
$2,328,500
LOWEST SALES PRICE
2332 Golden Gate Avenue Summerland CA 93067
$2,328,500
CARPINTERIA
YEAR END REPORT 2024 | In Review
Single Family Homes + Condominiums 0 change over 2023 (113 total sales)
113
SINGLE FAMILY HOMES
TOTAL 2024 SALES -18% change over 2023
51
AVERAGE SALES PRICE +146% increase over 2023
$7,351,386
MEDIAN SALES PRICE +25% increase over 2023
$2,000,000
CONDOMINIUM
HOMES
TOTAL 2024 SALES +22% change over 2023
62
AVERAGE SALES PRICE +22% change over 2023
$1,016,566
MEDIAN SALES PRICE +7% change over 2023
$840,000
CARPINTERIA
JANUARY 2025 | IN REVIEW
Single Family Homes + Condominiums (combined sales)
AVERAGE SALES PRICE
+98% change over 2023
$2,510,601
MEDIAN SALES PRICE
+96% change over 2023
$1,525,000
HIGHEST SALES PRICE
6858 Casitas Pass Road Carpinteria CA 93013
$14,000,000
LOWEST SALES PRICE
5965 Hickory Street, Unit 2 Carpinteria CA 93013
$625,000 Condominium Home
YEAR END REPORT | In Review
Single Family Homes + Condominiums +27% change over 2023 (290 total sales)
369
SINGLE FAMILY HOMES
TOTAL 2024 SALES
+31% change over 2023
240
AVERAGE SALES PRICE
+2% increase over 2023
$1,837,995
MEDIAN SALES PRICE
+9% increase over 2023
$1,622,500
CONDOMINIUM HOMES
TOTAL 2024 SALES
+21% change over 2023
129
AVERAGE SALES PRICE +11% change over 2023
$1,035,987
MEDIAN SALES PRICE +14% change over 2023
$942,000
JANUARY 2025 | IN REVIEW
Single Family Homes + Condominiums (combined sales)
AVERAGE SALES PRICE
-1% change over 2023
$1,294,474
MEDIAN SALES PRICE
+3% change over 2023
$1,250,000
HIGHEST SALES PRICE
328 Loreto Place Goleta CA 93117
$2,000,000
LOWEST SALES PRICE
320 North Fairview Avenue, #5 Goleta CA 93117
$638,500 Condominium Home
randy@hadenhomes.com
CONCIERGE Real Estate Service
EXPERT PERSPECTIVE
Now more than ever you need an expert advisor on your side who can provide comprehensive analysis and exclusive insights into today’s fast-paced housing market. We see every luxury property available and know the market. Our commitment to staying educated on what’s happening with economic news, the real estate market, local sales and listings is essential to your success when buying or selling properties.
CONCIERGE SERVICE
We strive to deliver a high level of personalized service—personally! We provide our clients with cutting-edge strategies that produce ideal results. Our exceptional service is driven by efficient communication, understanding your needs and having expansive industry resources— combined with expert knowledge of the extensive contracts and required forms to protect your best interests. The process comes together as a result of our years of successful negotiating which leads to a winning deal. We listen carefully, anticipate your needs, execute the deal and handle all the details. The hard work starts when a contract is in place so you will be happy you chose representation experienced in closing the deal smoothly.
COMMUNITY INVESTMENT
Sell a Home | Build a Home initiative. We are deeply connected and committed to the communities in which we live and work. Haden Homes Luxury Property Group has made a pledge to help individuals with housing needs by partnering with Habitat for Humanity. For every home that our clients buy or sell, Haden Homes makes a donation to Santa Barbara’s Habitat for Humanity.
DISCRETION
Privacy is the Ultimate Commodity And the Decision to Sell Your Home Is a Personal One.
FLEXIBILITY
Decide When to Share Details About Your Home - Including PriceMore Expansively On Your Own Timing.
QUALITY
Exclusive Exposure To Compass Agents, Including Premium Placements On Agent Facing Platform.
VALUE
Get the Best Offer by Testing The Market Privately to Gather Key Insights Without Your Listing Getting Stale or Overexposed.
COMPASS PRIVATE EXCLUSIVE LISTINGS
Ask Us About Our Exciting Private Exclusive Listings | Contact Us Live For details!
A Compass Private Exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details are not disseminated widely and won’t appear on public home search websites.
Listing your home as a private exclusive allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
THE TALK IS 2025 DESIGN TRENDS/COMPASS + MORE
- click link for full article -
Compass CEO Tops List of Real Estate’s Most Powerful Leaders
Real Estate Experts Say the Market Will Change DRASTICALLY This Year And It Might Actually Be For Your Benefit
Five Factors That Could Make or Break Housing Markets in 2025
Interior Design Trends of 2025 Include a Refresh on Maximalism
Accomplished Designers Share Thoughts on 2025's Anticipated Home Decor Trends
Understanding Warm Colors and Cool Colors
Color Examples and How to Use Color Palettes at Home
The Most Expensive US Home Sales This Year Included Seven Deals Over $100 Million
DATA SOURCES | LISTING DISCLOSURE
All information provided is deemed reliable but has not been verified. We do not guarantee it and recommend buyers make their own inquiries. Data source Fidelity National Title of Santa Barbara, CORT and Santa Barbara MLS. INdata Real Estate Market Reporting through January 2025.
Properties featured are courtesy of the Santa Barbara MLS and are available for sale at time of publication. They may be listed by brokers and/or agents other than Compass or Haden Homes Luxury Property Group. Contact us for details or to set up a private showing at 805.880.6530.
CHICAGO TITLE FIDELITY NATIONAL TITLE
SANTA BARBARA MLS
