CEL Design Proposal

The Center for Ethics and Leadership: A Design Shift

FUSION DISCUSSION

FUSION DISCUSSION

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui ofďŹ cia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT Sherri Defesche at sherrid@stedwards.edu

RSVP x.eventbrite.com

Center for Ethics and Leadership

CONTACT

9.12.19

Sherri Defesche at sherrid@stedwards.edu

12:30-1:30 PM

RSVP

x.eventbrite.com

Fleck Hall Room 305

Center for Ethics and Leadership

Design by Hailey J. Strader

9.12.19 12:30-1:30 PM Fleck Hall Room 305

Why change?

FUSION FUSION DISCUSSION DISCUSSION

Problem At the Center for Ethics and Leadership, we strive to bring in as many students as possible to engage and interact in lectures and discussions, because these events matter. We want students to ask questions and think critically about the world around them. But before we do that, we need to get students in the seats.

Solution

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT Sherri Defesche at sherrid@stedwards.edu

RSVP x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT

Sherri Defesche at sherrid@stedwards.edu

RSVP

x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305 Design by Hailey J. Strader

I propose that we take a slight shift in branding to not only catch people’s attention, but to truly reflect the work we do.

Our current visual brand is almost there, but I believe we can go further. We want to highlight that these events we host cover relevant topics that are in tune with the issues we face right now.

With these small adjustments, we can accurately display the Center for Ethics and Leadership for what it truly is: bold, exciting, and modern.

Color, color, color

FUSION FUSION DISCUSSION DISCUSSION

Problem The current colors are slightly dull, making these exciting events seem like tiresome lectures.

Solution The current colors use too many grey tones, which is killing the saturation of these blues.

The darker box that holds the most important information is already a bold, clear blue, so that remains unchanged.

The other blues shift to more vibrant, refreshed versions of their older selves.

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui ofďŹ cia deserunt mollit anim id est laborum.

CONTACT Sherri Defesche at sherrid@stedwards.edu

RSVP x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305

CONTACT

Sherri Defesche at sherrid@stedwards.edu

RSVP

x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305 Design by Hailey J. Strader

Below, you can see more blue and white being added to the colors. The dot closer to the lower left corner is the old tone, and the dot closer to the upper right corner is the new.

Typography

FUSION FUSION DISCUSSION DISCUSSION

Problem The current typeface used is Helvetica LT Std, for both the body and headers. While this is a very readable type, it also lacks personality and could be viewed as ‘default’ text because of how often it is used in everyday documents.

Solution First, I want to shift to using two different typefaces. This change will add more interest and contrast across the page.

For headers, I’m using the typeface Bemio. It’s a font that catches the eye immediately with its bold width and smooth curves.

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT Sherri Defesche at sherrid@stedwards.edu

RSVP x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT

Sherri Defesche at sherrid@stedwards.edu

RSVP

x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305 Design by Hailey J. Strader

For the body text, I replaced Helvetica LT Std with Montserrat. This type is sleek and thin to contrast the thick Bemio header. Montserrat type is a little bit wider than Helvetica, giving the letters more space to breathe. This puts less strain on the reader’s eyes and overall makes the message more fluid and less stiff. Montserrat is a Google font, meaning it is already optimized for the web while still looking great in print. The type family comes in a variety of styles as well, from Thin to ExtraBold, with all the proper italics to match each weight.

Conclusion

FUSION FUSION DISCUSSION DISCUSSION

Perfecting our message The foundational design here is solid, and accurately represents the professionalism and credibility of the Center for Ethics and Leadership. The sharpness of these rectangular boxes and the visual hierarchy of information does great in making sure students understand all the who, what, when, where, why’s of these events. Because of this, I preserved these elements.

The real issue lies in the subtle messages that colors and typography relay to an audience. By making our colors brighter and our typography more modern, the Center for Ethics and Leadership can show its true nature as bold, exciting, and modern.

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

FRANKEN-ALGORITHMS: THE DEADLY CONSEQUENCES OF UNPREDICTABLE CODE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT Sherri Defesche at sherrid@stedwards.edu

RSVP x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CONTACT

Sherri Defesche at sherrid@stedwards.edu

RSVP

x.eventbrite.com

Center for Ethics and Leadership

9.12.19 12:30-1:30 PM Fleck Hall Room 305 Design by Hailey J. Strader

This in combination with our professionalism given by the over layout will raise our attendance by conveying a clear message: With lively discussions and intriguing lectures, the Center for Ethics and Leadership welcomes everyone to sharpen their minds and open their hearts with powerful, contemporary topics.

Our work is impactful. Let’s make our design match.