Logotypes Nailed It
A
B
C
A Primary Logo - without tagline; preferred indentity in both web and print communications B Secondary Logo – tagline logo for structure in print communications or clarification C Website Logo - only to be used in top bar of website
Logo Dos and Don’ts Nailed It
Clear Space
LOGOTYPES The Nailed It primary logo is the preferred means of identifying who we are. This is the preferred mark to be used in Nailed It web and print communications. One alternative logo has been designed to extend the clarity of our brand in some circumstances, such as creating structure (with extended line) in printed communications or when further clarity is needed. Make sure there is substantial clear space around the logo.
Colors Nailed It
PRIMARY BRAND COLORS Focused color space for brand to exist in
SECONDARY BRAND COLORS
Accent colors to work in compliment to the primary brand colors
Typography Nailed It
GOTHAM BOLD
GOTHAM BOOK
MERCURY REGULAR
Headers Only
Subheaders
Body Only
ABCDEFGHI JKLMNOPQR STUVWXYZ 1 2 3 4 5 ? ! “.”
ABCDEFGHI JKLMNOPQR STUVWXYZ 1 2 3 4 5 ? ! “.”
ABCDEFGHIJK LMNOPQRSTU VWXYZ 1 2 3 4 5 ? ! “.”
HEADER
SUBHEADER
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Communications Nailed It
PHOTOGRAPHY High-Quality Images should be bright, filled with natural light, subject sharp and infocus with shallow depth of field when appropriate. Use color images rathan than black-and-white or monochromatic. Make sure the product is the focus in the shot with no other elements competing for attention. Work-In-Progress WIP photos should be look effortless and show the customer enjoying themselves while working on projects. WIP furniture should not be shown without the customer in the photo frame; they can be smiling at the camera or candidly working. End-Result When using photos of DIY projects in homes, be sure that the images have obvious signs of the hand-made object (raw wood, metal, etc.). Aim for bright spaces with surrounding furniture that does not distract from the project. They should look professional but relatable – as if the enduser took the photo to show off their work.
VOICE AND STYLE • • • • • • •
“Like if Build-A-Bear and Ikea had a baby” Keep things consise and empowering Focus on streamlined workflows and effortless systems Promote as a hands-on Pinterest – without the fails Promote as afforable projects with expert advice and assistance Advertising is to depict the workshops as a new, hands-on way for young people to learn how to reapir and build hosehold objects
Nailed It DIY Workshop 2564 Hammer Ave, Ogden, UT 84408 555.555.5556 路 CS@nailedit.com