Effingham Magazine December/January 22 by JDelSUR Marketing Group

SHOP LOCAL ISSUE

December/January 2021

Celebrate the Holidays at Rincon’s Premier Business Address

HOLIDAY SPECTACULAR SATURDAY, DEC. 11, 2021 9:00 AM - 2:00 PM

Valentines Day Event SATURDAY, FEB. 12, 2022 9:00 AM - 2:00 PM

Celebrate the holidays with Goshen Park Commercial Center at our Holiday Spectacular and our Valentines Day events! Featuring MUSIC, VENDORS, & FOOD TRUCKS! Vendor spots are $35, food truck spots are $45.

Special thanks to our events sponsors: EFFINGHAM MAGAZINE, HARVEST OF BELIEVERS CHURCH, iHEART DENTAL & YOUR CBD STORE

Watch for evening events next summer!

oshen park commercial center

Rincon’s Premier Business Address | www.GoshenParkRincon.com

IN THIS ISSUE

DECEMBER/JANUARY 2021

50 Features

7 10

18 26

34 ABOUT THE COVER

Wrestling With Success

Former Effingham County High School State Champion Maintains Winning Ways in College

Business Trends Top 6 Marketing Tactics to Adopt in 2022

The Publisher’s Picks

See Some of the Wonderful Merchandise Offered by Locally-Owned Businesses and Available This Holiday Season

An Inclusion Revolution

4 December/January 2021 | www.EFFINGHAMMAGAZINE.com

Local Business Directory Effingham County Recreation and Sports Update

Don’t forget to check out EffinghamMagazine.com for more content, more photos and more information about events and happenings around Effingham County.

This Holiday Season, Enjoy Everything Effingham County Has to Offer

Shopping locally benefits the Effingham community in ways big and small. This holiday season, visit some of the wonderful shops, restaurants, and businesses right here in your own community.

Why It’s Important to Shop Local

The Effingham County Navigators Give Families of Disabled Persons the Tools to Thrive

Jennifer Abernathy Longtime Breast Cancer Awareness Advocate Completes the Susan G. Koman 3 Day to Raise Money and Awareness of Breast Cancer

Managing Grief During the Holidays The Holidays are Not Always a Joyous Time. See Some Times for Managing Grief During the Holiday Season

Departments

9 32

Publisher’s Thoughts Effingham Happenings

Your Community Website EffinghamMagazine.com now includes

MORE community information, MORE events and happenings and MORE great stories about the people, places and happenings from Your Community Magazine.

EffinghamMagazine.com THANK YOU TO OUR COMMUNITY SPONSORS:

RINCON

www.EFFINGHAMMAGAZINE.com | December/January 2021 5

Voted Best Financial Institution—Effingham County

Locally Owned. Community Grown.

We’re proud to be your local community bank.

(912) 826-5800 | www.firstchatham.com | 5671 GA-21, Rincon, GA 31326

Tune in to the It’s ALL Marketing Podcast A Podcast for Local Business About Local Business Hosted by Dr. Jan Southern LISTEN NOW!

Interview with Tripp Sheppard, President of the Bank of Newington in South Georgia

PLUS

Interview with Melissa McBride Stille of Stille-DeWitt Health Brokerage

6 Tips for Grass Roots Marketing

ItsALLMarketingpodcast.com 6 December/January 2021 | www.EFFINGHAMMAGAZINE.com

WHY IT’S IMPORTANT to There are countless ways that shopping locally benefits the Effingham County community, but are you aware of how it helps you? 1. Local Businesses Use Other Local Businesses: Local businesses are more likely to utilize other local businesses such as banks, service providers and farms. 2. Local Businesses Donate More to Their Communities: Did you know that local businesses tend to donate more to local causes than other bigger businesses? These business owners are your neighbors and friends, so they care about the local community just as much as you do. That little league team or local charitable organization benefits greatly from healthy local businesses who want to give back to their neighbors. Keeping your business close to home is just another way that you can give back to your community. 3. Money Stays in Your Community: For every $100 you spend at local businesses, $68 will stay in the community. Independent retailers return more than three times as much money per dollar of sales to the community in which they operate than chain competitors. Independent restaurants return more than two times as much money per dollar of sales than national restaurant chains. 4. Shopping Local Creates More Local Jobs: Local businesses means more local ownership. These businesses are huge

Shop Local

contributors to local jobs. Supporting a local business also supports the local workforce. Easy Ways to Support Local Business It isn’t always the easiest or most convenient option to visit a local independent business rather than a large national chain that might be down the street, or even Amazon. However, there are plenty of ways you can help support your local economy in Effingham County by thinking local first: • Try the menu at a local restaurant for lunch or dinner • Purchase a birthday present at a local gift shop • Make a point to visit a shop you haven’t been in before. Make this a weekly goal. You will be so glad you did. • Visit a local nursery or hardware store for your lawn and garden needs • Get your car serviced at a local mechanic • Visit the many area Farmer’s Markets or vendor events to buy ingredients for dinner or holiday decorations. • SHARE! SHARE! SHARE! Almost all local businesses have social media accounts on pages such as Facebook and Instagram. Share their posts and help them get noticed. Finally, help build good reviews for the local businesses within your community. A quick word about your great experience can go a long way for helping others decide on whether or not to try out their products or services. Thanks for your support! www.EFFINGHAMMAGAZINE.com | December/January 2021 7

CONTRIBUTORS 1.Kassidy Fikes is a student at Georgia Southern Armstrong campus. She is a writing and linguistics major who loves to read. Kassidy also loves animals and her largerthan-life family.

2. Jane Grismer is the owner of Brands that

Flourish, a marketing agency that focuses on developing strategic brand vehicles infused with compelling content and engaging graphics. Jane was born and raised in Lynbrook, NY, and moved to this area in 1998.

3. Stephen Prodhumme is a freelance writer

and tour guide who lives in Rincon with his wife and son. A native of New Jersey, he has a journalism degree from Georgia State University and worked as a newspaper sports editor on Hilton Head Island and editor for two community newspapers in Colorado. His hobbies include running, tennis, Frisbee and writing.

4. Cindy Reid is a graduate of Mills College in Oakland, CA. She spent most of her career working with authors in the retail book business before becoming one herself. She has a daughter who lives in the state of Washington. A native of New York’s Hudson Valley, Cindy now makes her home on St. Helena Island.

5. Claire Sandow is a freelance graphic design and marketing professional who lives in Savannah with her husband, daughter and two cats. She is a graduate of Georgia College & State University, where she received a degree in Mass Communication. In her spare time, she enjoys pursuing her many hobbies, including knitting, crocheting, quilting and running.

6. Todd Wood is a multiple award winning photographer as recognized by the Georgia Press Association for his photography in sports, news feature and spot news. For 23 years Todd has taken an atypical approach to his photography and has had work featured in ESPN Magazine, as well as several other regional magazines. He has also produced and directed several videos for business and music promotions. Todd enjoys traveling and roaming the country in search of unique individuals and amazing landscapes to photograph.

Jan Southern, DPA CEO/Publisher

7. Laura Zielinski is a freelance graphic designer specializing in print design. With more than 16 years experience, Laura enjoys shaping stories through meaningful design. When she’s not working, she loves spending time with her husband Keith and their three beautiful children, Alli, Matthew and Claire.

8. Carter & Mabel, morale officers, are inseparable siblings who enjoy roaming their backyard at home, sitting for hours on the back porch and coming to the office to greet visitors and encourage the staff. They love getting treats and taking long naps in their mommy’s office in the afternoons.

Penny Redmond Distribution

Christie Wilson Account Executive

WE WOULD LOVE TO HEAR FROM YOU! Please send your comments, questions and stories ideas to info@JDelSURMarketing.com.

8 December/January 2021 | www.EFFINGHAMMAGAZINE.com

PUBLISHER’S THOUGHTS

SHOP LOCAL ISSUE JAN SOUTHERN CEO/Publisher Jan@JDelSURMarketing.com CHRISTIE WILSON Account Executive LAURA ZIELINSKI Design PENNY REDMOND Distribution

Effingham Magazine is proudly produced by:

135 Goshen Rd. Ext., Suite 251 Rincon, GA 31326 (912) 295-5406 EffinghamMagazine.com

LETTERS TO THE EDITOR Write to us and tell us what you think. Effingham Magazine welcomes all letters to the editor. Please send all letters via email to Jan Southern at Jan@JDelSURMarketing.com. Letters to the editor must have a phone number and name of contact. Phone numbers will not be published. ARTICLE SUBMISSIONS Effingham Magazine welcomes story ideas from our readers. If you have a story idea or photo essay you would like to share, please submit ideas and material by emailing Jan Southern at Jan@JDelSURMarketing.com. Stories or ideas for stories must be submitted by email. Only feature stories and photo essays about people, places or things in Effingham County will be considered. CIRCULATION: Effingham Magazine is published bi-monthly and distributed to more than 250 locations throughout the area, as well as mailed to thousands of homes. The full magazine is available online at EffinghamMagazine.com.

Add to Cart. Buy Now. Free Delivery. These enticing words are perfectly crafted calls-to-action to drive you to make your purchases online. But when you do this, you’re missing out. Missing out on unique items that you can’t find on big e-commerce sites. Missing out on stellar service with a smile. Missing out on the richness and the connection to our community. Missing out on buying local. With the pandemic affecting so many small businesses, it is more important than ever to consider shopping locally.

Jan Southern

When you choose to do business locally, your dollars stay here and benefit your community in a tangible way. When you buy local, sales tax revenues fund projects like parks, recreation facilities and roads. The profits reaped by the business also stay local, supporting other local businesses and nonprofit organizations, instead of funding a billionaire’s trip to space. I always love our annual Shop Local issue. It is very rewarding to get to know local business owners, hear their passion for what they do and the gratitude they feel when people choose to shop with them or use their services. This issue will give you a look at many of Effingham’s can’t-miss local businesses. (Be sure to check out some of my favorite local items on page 42.) After reading this issue, I hope you stop by a local vendor event, visit a local retailer or consider a local business first before making your purchasing decisions. There’s no time like the present to start—stop by that new local restaurant you have been meaning to try, pick up a gift at that cute little shop on the corner, or try a local doctor instead of driving out of town. Effingham County is a unique place. We learn to appreciate it even more when we get involved and take the time to get to know the local businesses.

CEO/Publisher Pooler Magazine

Views expressed in editorial or advertising do not imply endorsement by J. DelSUR Marketing Group. Reproduction in whole or in part in any manner without the written permission of the publisher is strictly prohibited.

FIND US ON INSTAGRAM & FACEBOOK www.EFFINGHAMMAGAZINE.com | December/January 2021 9

THIS HOLIDAY SEASON, ENJOY EVERYTHING

Effingham County Has to Offer Story by Jane Grismer

10 December/January 2021 | www.EFFINGHAMMAGAZINE.com

HISTORY & ENTERTAINMENT AT THE MARS THEATRE The jewel of North Laurel Street in Springfield is undoubtedly the Mars Theatre, a community-supported entertainment hub offering a variety of events for adults and families in the Coastal region. A historic landmarkturned-high-tech venue, the Mars Theatre boasts a unique blend of music, film and performing arts. “It’s a great place to meet friends without driving too far and spending a lot of money. We love seeing our regulars and we love meeting people who are just visiting for the first time,” Mars Theatre director Alison Newberry said. “Movies and live events can be experiences people never forget, and we like to think we are a small part of that.” The venue hosts a wide range of concerts. From up-and-coming artists to renowned musicians and Grammy nominees, the Mars Theatre provides live music with exceptional sound quality. When the house isn’t a-rockin’, visitors can catch a flick on a large cinema screen. 912.754.1118 | marstheatre.com | 106 South Laurel St., Springfield

STAMPING AT THE STAMPER’S BOUTIQUE Korin Sutherland is the owner of The Stamper’s Boutique, a popular Rincon establishment that has become a home base for stampers, crafters and shoppers alike. Her brick-and-mortar business grew from a successful online business (Sweet ‘n Sassy Stamps) that ships products to stampers around the world. The classroom area is a popular space for classes both private and public. With projects such as “make & takes,” Bible journaling and traditional stamping projects, The Stamper’s Boutique workspace is available to crafters for just $5 per hour to use classroom tools. Group accommodations are available with the room that accommodates up to 28 people. Sutherland attributes the success of her local business to where it resides: “Effingham County’s support for small business is like no other I’ve been in,” she said. “I’m so blessed to be a part of it.” 912.295.5174 | thestampersboutique.com | 586 S. Columbia Ave., Ste 11, Rincon

FRAGRANT WARMTH AT WRIGHT WICKS Walk into Wright Wicks and you will be transformed from the sweet aroma wafting from both Heather Wright’s newly constructed open work area and a burning candle at the front counter. With the many signature fragrances in various sizes, soy coconut candles and wax melts are all hand-poured in house. Accessories such as wax melt warmers, candle care accessories, bath bombs, soaps, body butters and scrubs create a variety of sale items to stock your home. A meaningful component of Wright’s business is Wright Wicks fundraising for charitable, educational, religious, athletic teams and non-profit groups to raise money as part of its commitment to the communities it serves. A portion of the profits from every candle sold will go to the designated charity or organization. Wright is amazed at the support from the business community. “We have felt welcomed from Day 1,” Wright said. “The support, kindness and sense of community we have received has been incredible. Effingham offers a down-home, friendly environment that makes you feel like family. We love being a part of our little storybook community.” 912.754.6503 | www.wrightwicks.com | 503 N. Laurel St., Springfield www.EFFINGHAMMAGAZINE.com | December/January 2021 11

SOMETHING FOR EVERYONE AT CARLSON AND CO. Carlson and Co. is a retail mecca on the front end and a professional service powerhouse behind the scenes. The retail side is beautifully designed within a rustic setting against exposed brick walls that features a full stock of niche decor items, food products, clothing and very Carlson-esque floral displays throughout. Since 2012, James Carlson has been known for his floral design talent in our region and now has cornered the market on North Laurel Street in the quaint downtown of Springfield. Known for extravagant holiday decor, Carlon and Co. is a must-see this holiday season. Their retail boutique is now open seven days a week for the season. Professional services include—but are not limited to—event planning, venue rental, floral design and tuxedo rentals. With something for everyone, you are sure to find something that you love at Carlson and Co. 912.754.9116 | www.carlsonsandco.com | 405 N. Laurel St., Springfield

FAMILY VALUES AND HIGH-QUALITY BARBEQUE Maybe it’s the made-from-scratch and closely guarded secret recipe of The Rusty Pig’s barbeque sauce, or perhaps it’s the tender meats and delicious sides. The restaurant believes the most important element of its success is the fresh selections. Either way, regular customers flock from all over to The Rusty Pig for its famous barbeque. The restaurant started as a family decision over 10 years ago. Cindy and Neal Anderson acted on their passion of delivering great barbeque to friends, family and neighbors. Fast forward—they now have two locations with a mobile food truck. If you are one of the fortunate folks who have discovered Rusty Pig barbecue, you might already know they start preparing and cooking in the wee hours of the morning. Their selections are always fresh, their meat is never frozen and everything they prepare is as close to home grown as it gets. Hours are Monday–Saturday from 10:30 a.m. to 9:00 p.m., closed on Sundays. 912.826.4233 | www.rustypigbbq.com | 360 S. Columbia Ave. Rincon

VALUES REMAIN AT GNANN’S FIX-IT SHOP Gnann’s Fix-It Shop has been the go-to store offering new equipment parts and service for outdoor power equipment since 1964 when it was founded by Bowers Gnann Jr. They are certified dealers of well-known and reliable brand names such as Snapper, STIHL, Exmark, Billy Goat, Briggs and Stratton, Kohler, Tecumseh, and more. Financing options are available for qualified buyers and offer warranty work in-house. The store is now owned and operated by Bowers’ sons Clarence and Charlie Gnann who both grew up working in the store. This family business has come a long way in the past 57 years, but the values remain the same: high quality and great service. Business hours are Monday – Friday from 8 a.m. to 5:30 p.m. and on Saturday from 8 a.m. to noon. 912.754.3745 | www.gnannsfixitshop.com 1015 S. Laurel St., Springfield 12 December/January 2021 | www.EFFINGHAMMAGAZINE.com

COFFEE, KINDNESS AND SMALL-TOWN CHARM AT PADDLES COFFEE Nestled in a corner A-frame building on Springfield’s North Laurel Street, Paddle’s Coffee is a cozy coffee house serving locally sourced roasted java along with tasty entrees and savory sweets. Owned by the Kirkland family, the name was derived from an acronym of their names: PADL = Pat, Analisa, Dana and Layla. “We’ve worked hard to make sure it remains a family affair, so you’ll almost always see one of us behind the counter. Yes, even the youngest gets involved,” Dana Kirkland said. “Here at Paddles, we like to say you come for the coffee and the kindness, and you leave with a little bit of small-town home. It’s our hope that everyone who enters our shop feels welcome.” Paddles Coffee accepts Joe App, an online ordering solution accepted by over 1,500 independent coffee shops to serve customers while encouraging them to buy local. Hours are Monday–Wednesday from 6:00 a.m. to 2:00 p.m.; Thursday–Saturday from 6:00 a.m. to 3:00 p.m.; and Sunday from 8:00 a.m. to 2:00 p.m. 912.407.0721 | www.paddlescoffee.com | 401 N Laurel St., Springfield

FURNISH WITH STYLE AT WILEY HOME CENTER A longtime Rincon establishment, Wiley’s Home Center has long been the furniture source for Effingham County and surrounding region. Wiley’s Home Center has combined old-fashioned customer service with quality products since 1987. Wiley and his wife Rosalyn opened the doors to a 20,000-square-foot furniture and appliance facility and added 15,000 additional square feet of floor space in 1988. A family business, they are committed to making your house feel more like a home. Not just a furniture and appliance store, they also have interior design and appliance repair services to accommodate their customers’ needs. They do it all, from helping you choose a statement piece that adds a fresh look to redesigning an entire room. Hours are Monday – Friday from 9:00 a.m. to 6:00 p.m., and Saturday from 9:00 a.m. to 5:00 p.m. n 912.826.2932 | wileyshomecenter.com 1202 Columbia Ave., Rincon www.EFFINGHAMMAGAZINE.com | December/January 2021 13

Amazing Nails & Eyebrow Art 912-295-2076 | amazingnails.browart@gmail.com

oshen park commercial center

Rincon’s Premier Business Address | www.GoshenParkRincon.com

(912) 826-1997

www.bandmpools.com 6020 Hwy 21 South, Rincon

Randy Wood Guitars

Coastal Georgia’s Premier Music Destination

Stringed Instrument Sales & Repairs ... Lessons ... Live Music in a 100-Seat Concert Hall, Hosting National Touring Acts ... Vintage Vinyl & CDs

(912) 748-1930 | randywoodmusic.com 1304 E. US HWY 80, Bloomingdale GA 31302

14 December/January 2021 | www.EFFINGHAMMAGAZINE.com

110 Pipemakers Circle, Ste 115 Pooler, GA 31322 2453 G Hwy 17 South Richmond Hill, GA 31324

Developmental Milestones & Their Impact on Learning to Walk Most parents are aware of gross motor milestones and may even be able to recall certain timelines that their little one should be mastering certain skills, but do you understand why it’s so important for an infant to successfully perform these skills? Many times, learning one skill leads to the ability to perform the following activity. These abilities then compound on one another and eventually lead to more advanced skills. For instance, if your child is having difficulty learning to walk, it may be because they have not fully mastered one of the prior milestones. Key developmental milestones in infancy: • Prone play • Army crawling • Rolling • Crawling on hands and knees • Sitting • Standing Each of these milestones play a role in helping a child gain the skills needed to walk. Here is why each of them are so important! Prone Play–Prone describes the position when your child is lying on their stomach. This is often referred to as “tummy time” and can be implemented as soon as they come home from the hospital. The prone position is important for gaining neck and back strength. This ultimately leads to head and postural control which will be needed for each of the subsequent milestones. Rolling–Rolling is the first transitional skill on the list, meaning this is the first activity that helps your baby move around! It can occur from tummy to back (around 4 months) and from back to tummy (around 6 months). Rolling strengthens the entire body, especially the core and hips. This will be particularly important as your baby starts to learn to sit and eventually begins to stand and walk because our core is an important contributor to balance. Sitting–Sitting is the first milestone which occurs in an upright position and mimics the position your child will be in while standing and walking. Since they are now upright, they are now beginning to bear weight through their spine, which they will also have to be able to do when in other upright positions. Sitting also further builds on the core and postural strength that your baby has already started to develop through earlier milestones, which is why sitting is also extremely important for developing the balance needed to stand and walk. Army Crawling–Army crawling describes when an infant moves on their stomach using their arms and legs to propel themselves forward. This activity helps a baby learn to coordinate both sides of their body. It also helps with developing the strength needed in their arms and legs to be able to perform later skills. Crawling on Hands and Knees–Crawling is important for a child to learn how to reciprocally move their limbs, which is a skill that will be needed later for walking. It also helps with further strengthening their core muscles, leading to even greater postural stability. This also provides weight bearing through the child’s legs which will prepare them for bearing even more weight when standing.

www.chatterboxpeds.com

FOR MORE INFORMATION related to your child’s development, use this QR code to check out our FREE developmental checklist. Standing–Standing is the direct precursor to walking. It is obviously very important for a child to obtain this skill prior to walking, but why exactly? Standing requires weight bearing through their entire lower body and spine and prepares them for the changes in weight bearing that occur when walking. It also further builds on the core strength obtained through earlier milestones and applies it to the exact position required for walking. Through building core strength, becoming more familiar with how it feels to be upright, and learning more about their body’s position in space, a child develops the reactions necessary for being able to maintain their balance while walking as their base of support changes rapidly. Skipping any of these milestones could potentially be detrimental for your child’s development. Luckily, physical therapists are movement experts who will be able to determine the exact cause of any potential delays and help them catch up as well as prevent any further delays. If your baby is having trouble with walking or any other gross motor skills, reach out to your pediatrician to request a referral for a physical therapy evaluation!

912-988-1526 www.EFFINGHAMMAGAZINE.com | December/January 2021 15

ar St ed 5 at R

A SPECIAL THANK YOU Streets & Sons Tire and Auto Repair had a successful first year of business thanks to our wonderful customers! To show our appreciation, we offer the following SPECIALS, valid through 11/30/2021: 0 $5

OFF OIL CHANGE

0 FREE

26 POINT INSPECTION/TIRE ROTATION WITH THE PURCHASE OF AN OIL CHANGE

Beau Dossey, Owner 912.272.7973 | Beaudossey@gmail.com BeauDosseyRoofing.com

0 $79.95

FRONT WHEEL ALIGNMENT

warehouse | industrial | office (912) 355-5966 | www.horizonstaffing.com 7722 Waters Avenue | Savannah, GA 31406

www.streetsandsonstireandauto.com 912.349.6594 | 5555 Export Blvd, Savannah, GA

RE E H W Y N A p i h We s in the USA!

Order online now!

600 N. Veterans Blvd. Glennville, GA 30427

rustypigbbq.com

16 December/January 2021 | www.EFFINGHAMMAGAZINE.com

360 S. Columbia Ave Rincon, GA 31326

From OUR FLOOR to YOUR DOOR UNIQUE ITEMS AND ACCESSORIES READY FOR GIFT GIVING

Choose from hundreds of items in stock and ready for delivery!

1202 N. Columbia Ave. Rincon, Ga 912-826-2932 | WileysHomeCenter.com

912-348-2520 www.mosoutherncollection.com 3130 Highway 80, Suite B Bloomingdale, Ga.

DUSTBUSTERS CARPET CLEANING, LLC Carpet Cleaning • Red Stain Removal Minor Carpet Repairs • Tile & Grout • Uphostery Auto • Water Extraction/Flood

912-675-0765 | Find us on Facebook

A General Store Meets Boutique! 912-596-1964 | mdaniels441@comcast.net Classes in Port Wentworth & 37th St.

CLAY COPELAND 912.584.1022 334.403.2081 claycopeland@empwrsolar.com www.empwrsolar.com

912.754.6503 www.wrightwicks.com 503 N. Laurel #A, Springfield GA

912.295.3196 SaltCreekMarketHouse.com 135 Goshen Rd Ext, Unit 165, Rincon, GA

MAKEUP by MARi

Makeup Artist for Every Style and Occasion 843-707-6792 | marihousey@outlook.com @makeupmari.ch | /makeupbymarii

18 December/January 2021 | www.EFFINGHAMMAGAZINE.com

912-728-6720 www.totalserviceshvac.com 222 Boone Rd, Guyton, GA 31312

ADA BUENO

MASSAGE GIFT CERTIFICATES AVAILABLE (912) 604-2064 | www.BRenewedbyBonnie.com 107 Lynn Bonds Ave, Guyton , GA 272 South Columbia Avenue, Ste 110, Rincon GA

Bueno’s Cleaning Services LLC (912) 441-8679 buenoscleaningservices.com

We also have meals to-go—call for hours

(912) 658-4015 506 Magnolia Street, Guyton, GA 31312 www.amazinggracebnm.com

Eugene Johnson, Saladmaster

Changing Lives Business: 912-320-4397 | Mobile: 803-719-0194 www.ejohnson.saladmaster.com www.believeinthenuyuhealthylifestyle.com Connections Center, 116 Patriots Trail, Hinesville, GA 31313

(912) 737-2935 trishacook.com /TrishaCookRealtor 920 Morgans Corner Rd. Pooler, GA 31322

(912) 373-7627 www.ellenclairesoapery.com 3130 US-80 ste b, Bloomingdale, GA 31302

MARKETIG N | BRAND | DIGT I AL | SOCIAL MEDIA | STRATEGY

Clay Clark, Agent

719-238-6178 lowcountrycleaning.info@gmail.com @LowCountryHomeAndOfficeCleaningLLC

(912) 966-2610 8102 Old Augusta Rd, Suite 101, Port Wentworth GA

(912) 295-5406 135 Goshen Road Ext., Suite 251 • Rincon, GA JDelSURMarketing.com

WE DO: MEAL PREP AND MORE! 912-675-4253 SouthForkProvisions.net 169 Commercial Drive, Rincon, Georgia

912.665.4695 www.rincondayspa.com 201 Business Park Drive, Suite 204, Rincon, Ga.

Decorative concrete Pool decks Garage floors 719-238-6178 | brush.hour912@gmail.com /BrushHour912

www.EFFINGHAMMAGAZINE.com | December/January 2021 19

Medicare Open Enrollment is January 1 - March 31 S Change Medicare Advantage or Medicare Supplement 1 & Part D-Drug plan

S Home of the Mobile Insurance Drive Through— 1 contactless service available.

S Get FREE help from your local advisors! 1 WE CAN ALSO HELP WITH “ENROLLMENTS”: • Losing employer coverage or moving • Enhancing Veterans VA and Tricare benefits • Medicare with chronic conditions such as diabetes, heart/ cardiovascular issues • Medicare Extra HELP & MEDICAID • Long Term Care • Life, Home, Auto, Boat, Business Insurance and more

912.667.3949 | www.magicinsurance.net | 1569 GA-21 S, Springfield GA

Where Our Customers Are Our Family!

(912) 348-3753 | www.badcock.com/pooler-ga | 321a S Columbia Ave, Rincon 20 December/January 2021 | www.EFFINGHAMMAGAZINE.com

New Memoir Offers Hope, Peace, & Joy for the Brokenhearted Through Will I Ever Love Again?, author Na-Tasha Rise encourages other women—or anyone going through separation, divorce, or death of a loved one—to know that there is hope. YOU WILL SURVIVE. You can make it through, and there are many others in the world just like you. Through the power of prayer and a bucket load of faith, Na-Tasha enlightens us through her journey. While she picks up the pieces of a love she thought was broken, ultimately repeating a message so clear—YOU ARE NOT ALONE. Will I Ever Love Again? is a riveting roller coaster ride of emotions that came to a halt when Na-Tasha tapped into the truth of who she is. Her past could not define her, neither can any trial or obstacle she embarked on determine who she is—it’s her response to it all that builds her. Na-Tasha exhibits that hell has no reins over a woman determined to persevere and live. Albert Einstein once said, “In the middle of difficulty lies opportunity,” and the opportunity to speak her truth helped set Na-Tasha free. She hopes that it can do the same for you. Just like the light in the room, its sole purpose for being turned on is so that you can see; therefore, when you face darkness with light, you are now able to see again. Na-Tasha wants the whole world to see – Hope, Faith, Peace, Joy, and Love dwells within thee.

www.EFFINGHAMMAGAZINE.com | December/January 2021 21

POOLER DAY SPA FOCUSES ON WELLNESS Sunny Salzman-Clough and her husband Jacob own Down Home Crossfit in Pooler, and she is also the owner of Pooler Day Spa as well. As a businesswoman, mother, wife and fitness instructor, Sunny knows the importance of balancing a busy life with selfcare and total wellness routines for overall health. That is one of the reasons she loves owning Pooler Day Spa. The attention to detail and focus on wellness is what makes this spa experience so different. Pooler Day Spa is a full-service spa featuring many wellness services, including: • Facials • Massage • Hot stone • Cupping • Waxing • Dermaplaning • Plus many other luxurious services Pooler Day Spa uses organic products—which are also available for purchase—that come in the most delectable scents, and each customer’s experience is carefully crafted to ensure they have the best experience possible and feel the ultimate in relaxation. When she is not overseeing Pooler Day Spa, you can find Sunny at her other passion, Down Home Crossfit.

POOLER DAY SPA GIFT CERTIFICATES ARE AVAILABLE!

912.348.2381 PoolerDaySpa.com 447 Pooler Pkwy, Pooler 22 December/January 2021 | www.EFFINGHAMMAGAZINE.com

THE MAN BEHIND THE CROSSFIT MADNESS It’s no secret that CrossFit can present challenging workouts to its members. But what most do not know is that the programming element that goes into those workouts is far more complex than just what you see before you on the whiteboard. This is what you will learn when you ask head programmer and owner of Down Home CrossFit Jake Clough to explain how he develops his programs at the gym. Each workout, strength cycle and accessory movement is part of a larger picture that he has been cultivating for more than 11 years. One of the reasons the members at Down Home see such great results in all areas is Jake’s vision. With a background in exercise science, numerous certifications, and over 100,000 workouts written, the proof is in the results. But it’s not just about understanding the science, it’s about knowing your members. Great workouts do not matter if they don’t meet people right where they are. A fact Jake knows well. Designing workouts for a mass group—while keeping it challenging for all, safe for beginners, and effective for everyone—isn’t an easy task. However, if you ask anyone at Down Home, they will tell you this is exactly what they get! If you’re looking to switch up your fitness routine in 2022, we encourage you to check out Down Home CrossFit.

EXPERIENCE THE PROGRAM FOR YOURSELF WHEN YOU TRY 30 DAYS FOR $30.* * Purchase deal online for a limited time. One per person. Can be gifted

912.667.0554 DownHomeCrossfit.com 118 Pipemakers Circle, Suite 102, Pooler www.EFFINGHAMMAGAZINE.com | December/January 2021 23

More than an agent—

A NEIGHBOR

What makes an insurance agent special? A passion for helping others and a commitment to the community he or she serves. That is how Ashley Boyette— State Farm agent views her role. She is a small business owner and State Farm agent serving all of Effingham County. Ashley Boyette and her team understand that their clients need to find the best and most affordable insurance and financial services possible. Specializing in all types of insurance and financial planning, they treat every customer like they would treat their own families. They let the needs of the customer guide the recommendations and advice they provide. They strive to protect families and help them plan for the future. Ashley says, “I love this community because it is very welcoming. We are also made up of organizations that want to help others. Whether it is children’s sports programs or the Manna House, we all come together to help each other. I am very proud to be part of this great community.” Ashley also loves spending time with her own family. She has two little boys and loves watching them learn karate. She also loves the outdoors and even doing yard work! If you need insurance, financial planning advice or just a friendly face, stop by Ashley Boyette’s office. You will be glad you did.

912-826-1029 www.RinconGaInsurance.com

912-826-HAIR(4247) | salonretreatrincon.com

oshen park commercial center

Rincon’s Premier Business Address | www.GoshenParkRincon.com

24 December/January 2021 | www.EFFINGHAMMAGAZINE.com

Specializing in CUSTOM WHEELS, TIRES, LIFT KITS, OIL CHANGES, ALIGNMENT & MECHANICAL, all with State-of-the-Art Equipment Serving Effingham for more than 10 years.

(912) 826-0434 | www.davistirecompany.com | 5550 McCall Road, Rincon GA

www.EFFINGHAMMAGAZINE.com | December/January 2021 25

Effingham County

RECREATION & SPORTS UPDATE Story by Cindy Reid

Unprecedented Growth Effingham County is growing by unreal numbers and the Recreation Department is growing by “double double digits,” says Clarence Morgan, Director of the Effingham County Recreation & Sports Department. Morgan says much of the Recreation Department’s unprecedented growth can be attributed to the influx of people moving into the area, but he thinks it may also be related to the COVID-19 pandemic. “People have been looking for something to do, to get out of the house and be outside. Families want recreational opportunities for their children more than ever.” The high quality of the county’s recreational facilities is also a contributing factor in their expanded use and popularity. The 120-acre Clarence E Morgan Complex (CEM) is a truly remarkable achievement. It currently consists of five baseball fields, including the all-accessible Josh Reddick Stadium, walking trails, a handicap-accessible playground, a smaller playground, batting tunnels, covered and lighted bleachers, a picnic pavilion, concessions, restrooms, a maintenance building, and associated infrastructure. The recently completed recreation gym features two full basketball courts that can be separated by a removable folding wall to accommodate 250 spectators, bleachers, public restrooms, concession with cooking,

storage, changing rooms, and a small office suite. The facility serves a dual purpose as a special events center. As it continues to improve and expand, Effingham County is a leader in the state and throughout the Southeast in providing first class recreational facilities and opportunities to all its citizens. “We are up 25-30% enrollment in our sports teams programs,” says Morgan, “Football is up, cheerleading is up, soccer is up, and girls’ volleyball is up. Every sport is experiencing increased participation. We are on track to have over 80 soccer teams, including the 22 travel club teams.” The current basketball season consists of 89 teams—a whopping 18 additional teams from last year. “We have 600 kids playing basketball this season!” exclaims Morgan. “That is phenomenal growth. We don’t know what the spring sports season will bring—we most likely will have the same increase in enrollment that we are seeing in all the other sports, if not higher because softball and baseball are very popular activities.” With the additional participants comes the need to keep pace. “Effingham County’s is the 27th fastest growing county in the country,” says MOrgan. “County-wide growth directly impacts the recreation department in terms of participation and usage of our facilities, and in order to keep pace with the growth we are experiencing we need to

26 December/January 2021 | www.EFFINGHAMMAGAZINE.com

continually grow our facilities.” He says the recreation department is barely meeting their basic needs for fields and gym space for all the sports teams and participants. The SPLOST funds the department will receive (see below) will be used immediately to keep pace with the growth they are experiencing. YES for SPLOST “Thank you, thank you and thank you to the citizens of Effingham County! The Recreation Department sincerely thanks you for your support in coming out and voting yes for SPLOST,” says Morgan, referring to the vote that was held on November 2. “We will do our very best to exceed your expectations while continuing to deliver the same high-quality recreational services you deserve.” Not a new tax, SPLOST is an existing one cent tax that is added to retail and other sales. “Most people don’t even notice it in their daily life,” says Morgan, “but it’s an enormous difference in our county services. Without the revenue from SPLOT we would not have the Clarence E Morgan Complex and many other recreational opportunities in our county. Thankfully our citizens voted yes to renew it.” The vote also constitutes approval of the issuance of general obligation debt for the purposes of funding all or a portion of any of the projects. “This is a win-win,” says Morgan. “We are now able to start work

right away on what we need in late 2021 versus waiting until mid-2022. That puts us ahead of the game in providing much needed services.” SPLOST Penny at Work at CEM The CEM in Springfield was built with SPLOST funds over the course of three years. “$13.5 million of SPLOST funds were spent on the CEM Complex, as well as $1 million donated by the Josh Reddick Foundation, and we want to continue our growth as the county grows, and this is a first-class facility that requires a level of first-class maintenance that we need to continue throughout the years.” says Morgan. “We have a desperate need for the CEM complex to be completed. We need 4-5 more baseball fields and 4-5 more football/soccer/lacrosse mixed use fields. We are hoping we can add a splash pad, a skate park, the small RV park that was in the original plans, and maybe pickleball courts, and another outdoor basketball court. We will be built out through the 120 acres before we know it.” Morgan says, “This is what SPLOST does for our kids, and for our county. One little penny sure goes a long way.” SPLOST Penny at Work in Sandhill At the other end of the county, SPLOST funded capital improvements were made

to the Sandhill facility last year. Two new batting cages, an outdoor basketball court with benches and bleachers, 12 new soccer goals, and a soccer complex fence were all added in 2020. “We have a good start at Sandhill,” says Morgan, “but we need to do more. 40% of recreational services are provided at the south end of the county, with 60% focused on the north end. We need to balance out services and have first-class facilities at both ends of the county.” Morgan says he sees an opportunity to use SPLOST funds at Sandhill to bring it up to the level of the CEM complex in quality, if not in overall size. “We are looking to expand in Sandhill, to catch up and make another first-class facility, while maintaining CEM as a first-class facility. SPLOST being passed will go a long way to make all this happen.” Recreation & Sports Department Upcoming Events Candy Cane Hunt—Thursday, December 2, 5:30 -7:00 pm. Santa Coming, CEM Complex and CEM Gym. No charge for the event, please bring canned goods for donation to the food pantry. Christmas Lunch with Santa— Saturday, December 11 & 18, 11:30 am. Effingham HOF (Hall of Fame) Rec Gym, RSVP Required. No charge for the event, please bring canned goods for donation to the food pantry.

www.effinghamcounty.org/289/Recreation-Parks | (912) 754-6339 |

Senior Bingo—Tuesdays, 10:00 am; Effingham County Recreation Complex, 808 GA-119, Springfield Line Dancing—Tuesdays, 7:00 pm, Effingham County Recreation Complex, 808 GA-119, Springfield 2022 Lacrosse—Registration is Dec. 15 to Jan. 15, Open to boys 10 to 14, Girls 11 to 15. For ages 6-9 a separate registration is held from Jan. 15-Feb. 15, 2022. 2022 Baseball & Softball— Registration is Jan. 4 to Feb.2. Boys aged 3 to 17, girls ages 3 to 16. Control date Sept. 1, 2022. Cost is $70 including a jersey. Coaches needed! 2022 Youth Track—Registration is Jan. 11 to Feb. 2. Ages 7 to 14. Control date 10-21-22. Cost is $20 including shirt. Local, district and state meets. Volunteers needed! 2022 Spring Girls’ Volleyball registration will be coming soon, check the website for updated information. For all sports registrations, you can register online at effinghamrec.org or come by the office Monday through Friday 8:30 am - 5:00 pm. Coaches Needed Due to the high turnout, there are more teams than ever and the department needs volunteer coaches at every level. If you would like to coach, please call the office at 912-754-6339 and they can tell you all about it. Be a hero—be a coach! n

Effingham County GA Recreation & Sports Management

EFFINGHAM REC SPORTS REGISTRATIONS

LACROSSE 2022 REGISTRATION DATES: 12/15 - 1/15 LEAGUES: boys (10-14), Girls (11-15). Registration for ages 6-9 is from 1/15 - 2/15, 2022

BASEBALL & SOFTBALL 2022

YOUTH TRACK 2022

REGISTRATION DATES: 1/4 - 2/2 LEAGUES: Boys (3-17); girls (3-16) AGE CONTROL DATE Sept. 1, 2022

REGISTRATION DATES: 1/11 - 2/2 AGES: 7-14) AGE CONTROL DATE Oct. 21, 2022

Register online or in office. QUESTIONS? 912-754-6339 | effinghamrec.org www.EFFINGHAMMAGAZINE.com | December/January 2021 27

More Than Pest Control Darrell Dasher

Branch Manager, Rincon Office Darrell Dasher grew up in the Sand Hill area, so managing the Rincon office of Yates-Astro really is “home” for him. He gives back to his hometown by officiating sports events for all age groups in and around Effingham County. His influence goes beyond our area through his involvement as a Shriner and a Mason. Shriner Hospitals for children never charge for their services, a blessing that is the result of the work of Darrell and many others. The Children’s Home in Macon is an outgrowth of his volunteer work as well.

Where Pets are Family

Darrell considers it a form of “giving back” to his hometown by protecting area homes and businesses as a pest control professional with Yates-Astro. It is hometown people like Darrell Dasher who have made Yates-Astro, a family owned local business, the largest pest control provider in the region.

We accept donation items (pet food, blankets, towels, etc.) for Coastal Pet Rescue in our hospital lobby.

www.animalhospitalatricehope.com 912-965-0330 | 7512 GA Hwy 21, Port Wentworth, GA

Merry Christmas from Kelley & Kelley Logistics! A variety of goods enter the port of Savannah, and someone has to get them from point A to point B. That’s where Kelley & Kelley Logistics comes in, brokering the transport of freight of all types including drayage, dry van, flatbed and refrigerated loads. They move goods locally and across the Southeast. In 2020, Tee and James Kelley—who have more than 40 years of corporate business experience between them—took the plunge and found their own enterprise, Kelley & Kelley Logistics. Tee is the CEO and runs the business and day to day operations. She earned a master’s degree in business administration from Embry-Riddle Aeronautical University and a bachelor’s degree in business administration from Brewton-Parker College. James is president of the company and guides the long-term vision and mission. He has a long tenure and vast knowledge of corporate leadership honed by decades of corporate experience.

With their strategic location in Effingham County, Kelley & Kelley Logistics works one-on-one with shippers and carriers to find the best transport solutions for their goods. Their core business values are purpose, integrity, and honesty. Kelley & Kelley Logistics is proud to be a certified Woman-Owned Small Business, Disadvantaged Business Enterprise and Minority Business Enterprise. They are active members of the Effingham County Chamber of Commerce, the Savannah Area Chamber of Commerce, Savannah Traffic Club, Logistics & Transportation Association of North America and the Georgia Motor Trucking Association. While their first year in business has brought them unprecedented challenges, Tee and James also celebrated some major victories. They recently marked the first anniversary of Kelley & Kelley Logistics with a record-breaking October, moving more drayage deliveries than ever before. They look forward to continuing their growth in 2022 and building business relationships based on respect, professionalism, and reliability. The Kelley & Kelley Logistics eam wishes you all a Merry Christmas and best wishes for the year to come.

800-606-0082 | kelleyandkelleylogistics.com | 135 Goshen Road Ext, Suite 203C, Rincon GA 31326 28 December/January 2021 | www.EFFINGHAMMAGAZINE.com

Your donations to Habitat for Humanity of Effingham County not only help to build homes— they help to build families, communities, and hope. Donate today to help Habitat make the #CostofHome something we all can afford.

every child

deserves a home base from which to explore the world. Everyone deserves the opportunity to build a better life. Donate or volunteer at habitatec.org.

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30 December/January 2021 | www.EFFINGHAMMAGAZINE.com

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The Lion’s Club Christmas Parade

From left to right; Rincon Noon Lions, LaShara Cannick, Destiny Bradshaw; Pooler Lions, Connie Rowland, Rose Mary & Len Cutuli; Rincon Noon Lions, Barbara Moss, and Tori Rhett-Johnson

Best Commercial Float: Savannah United West

Best Band: South Effingham

Best Dance/Gymnastic Group: Coastal Performing Arts Academy

Thank You to Our Sponsors Platinum Sponsor

Effingham Magazine

RinconNoonLionsClub

Gold Sponsor

Rincon Chevrolet Silver Sponsors

Effingham Eye Care

Rahn’s Wrecker Service

Bronze Sponsors

Burns Outboard Service

MedBank Foundation, Inc.

Thomas Strickland & Son’s Funeral Home

Towne Pharmacy

Copper Sponsors 108 Ale House New Life Flowers & Gifts

Ashley Boyette State Farm Southern Rail Riders

The Tin Fin

Coastal Contracting VFW Rincon Post 12149

iHeart Dental Wiley’s Home Center

EFFINGHAM

The Ribbon Cutting and Grand Opening for Optim Orthopedics’ expansion at 810 Towne Park Dr. Ste. 200 in Rincon, Nov 19

On October 16, Goshen Park Commercial Center celebrated fall with Octoberfest, featuring music, vendors and food trucks. The event was sponsored by Your CBD Store, iHeart Dental and Effingham Magazine.

Richie Burns & Jimmy Moncrief

Live music by Smokin Souls

32 December/January 2021 | www.EFFINGHAMMAGAZINE.com

Serving our community since 2019.

Meal PREP & More Feed a crowd, a family or stay on plan with meals to go! Ready to heat and serve. New menus every week

912-675-4253 | SouthForkProvisions.net | 169 Commercial Drive, Rincon, Ga South Fork Provisions Serves Its Community When you open the doors at South Fork Provisions, you’re greeted with delicious selections like shepherd’s pie, BBQ mac & cheese, shrimp and pesto zoodles, and cauliflower crust pizza, complete with cooking directions. Everything is made in-house by the South Fork team, featuring elevated flavor profiles and fresh ingredients. Hungry yet? It’s as simple as grabbing a dish, taking it home and turning on your oven. Joe and Jennifer VanGiller opened South Fork Provisions in 2019, creating a new niche for busy families in the Rincon area. Their business was born out of their love for cooking and providing a unique service to their community. Every week, South Fork Provisions has a rotating selection of take and bake meals that serve up to eight people. They have also recently started offering singleserve meal prep portions that cater to specific dietary needs, including Low Carb, Paleo and occasionally Vegan. They can also help you feed a crowd of 20 or more with a selection of menu items delivered hot and ready to serve, including BBQ, low country boil and buffett options.

Joe and Jennifer believe in the power of food as a tool to bring people together and provide support for their neighbors.”Feeding people is a true Southern tradition. It humbles us when we can help a busy mom or help someone bless someone in need,” said Jennifer. South Fork Provisions is a participating merchant in United Way’s Caring Club, which offers discounts to members who pledge annual support to the organization. They support organizations such as CURE Childhood Cancer, Backpack Buddies, Family Promise and many more. They also provide meals for first responders at Effingham Health System and Effingham County EMS, all sponsored by donations from private citizens and small businesses. “It is such a blessing to be able to continue to serve and give back to the community,” Jennifer said. If you’re looking for meals to feed your family and fuel the community that you love, South Fork Provisions is the place to go. Stop by and pick up your favorite dishes to stock your fridge or grab a gift card to share a meal with a friend this holiday season.

912-675-4253

SouthForkProvisions.net 169 Commercial Drive, Rincon, GA

www.EFFINGHAMMAGAZINE.com | December/January 2021 33

WRESTLING with SUCCESS Former Effingham County High School State Champion Maintains Winning Ways in College Story by Stephen Prudhomme | Photography by Todd Wood

34 December/January 2021 | www.EFFINGHAMMAGAZINE.com

siah Royal has grappled with success and pinned it in convincing style. At Effingham County High School, from 2014-2016, he won three consecutive state wrestling titles. At the next level, he’s far surpassed giving it the old college try. At Newberry College—competing against bigger, faster and stronger wrestlers—Royal finished second in the country in 2019, won a national championship in March and is a strong favorite to win another national title. In March, Royal, competing in the 141-pound weight class, edged Joey Bianchini from St. Cloud State 7-6 in the finals in St. Louis to capture the Division II championship. He was the school’s first individual national champion since 2010 and fourth in its history. Against the undefeated Bianchini, Royal was the first and last to record a takedown. The last one, coming late in the third period, gave him the victory and allowed him to achieve a longtime goal. “It was amazing,” said Royal, 23, who entered the field as the No. 4 seed and had to win three matches before making it to the finals. “It meant a lot. It was always my dream to win a NCAA championship. It’s a blessing.” The win was especially rewarding for Royal, who came up a bit short two previous times. In 2019, he lost a majority decision in the finals against Jose Rodriguez of Notre Dame College. The following year, Royal entered the national tournament in Sioux Falls, S.D., as the No. 1 seed. The day before his first match, Royal was in his hotel room when the Newberry coach came by and informed him the tournament, along with all other NCAA sports, had been canceled due to the pandemic. In typical fashion, Royal didn’t let that setback keep him down. He said he continued to work hard with his training while focusing on his goal of winning a national championship. A New Coach and a New Opportunity Deral Brown became head wrestling coach at Newberry in early October. That came following a stint at King College in Bristol, Tenn. He knows something about Royal, having served as assistant coach at Newberry when the former first joined the team.

www.EFFINGHAMMAGAZINE.com | December/January 2021 35

the mat. It makes you more responsible, tougher and disciplined.” In his sophomore year of high school, Royal won the state championship in the 106-pound weight class. Moving up to the 113-pound weight class as a junior, he won his second consecutive state title. Royal topped off his high school career in grand style by capturing the state championship in the 126-pound class. Royal’s success is no surprise to the man who saw something in a slight youngster and steered him toward the mats. “I have never in my 25plus years of coaching had an athlete practice as hard as Isiah,” Guggino said. “His passion for success and perfection is second to none. Not only did this attitude make him an excellent wrestler, but it elevated those around him as well. He set an example for our program that still exists today.”

“Isiah hasn’t had too many losses,” said “I worked hard. It’s mostly a mental Brown, commenting on Royal’s chances game. I made sure I stayed positive and of winning a second consecutive national confident.” title. “He’s a three-time All-American. Now, moving up to the 149-pound class, He’ll easily finish as one of the best at Royal said he likes his chances of winning Newberry.” a national title. Humble in the Midst of Greatness Royal’s biggest attribute, according to “I’ll be better at 149,” said Royal, who Guggino said Royal is a humble person his coach, is his motor and pace. “Isiah has wrestled at 141 since he’s been at who, despite his success, never looks down doesn’t stop or sit on a lead,” Brown said. Newberry. “I won’t be cutting weight,” on anyone. Although he won’t embarrass “He has the will to win—heart, strength added Royal, who has been cutting it as a anyone on the mats, the coach added, and speed. He’s a tremendous athlete in wrestler for 10 years. Royal is all business. general.” “Athletes like Isiah do As to his wrestling skills, not come along very often,” Brown said Royal’s great said. “I consider Wrestling has helped me grow as an athlete Guggino on his feet and in the myself fortunate that I was neutral position. The coach able to coach him.” and person. I’ve learned that things don’t added he’s good at sticking With all his success in always go as planned. You work harder to his game plan, has three high school and college, to four good moves and is will likely be Royal’s and focus on improving. I have no regrets this pretty relentless. last year as a wrestler. “He’s fun to watch,” A psychology major, he Brown said. wants to earn a master’s Royal’s championship earned him From Football to Wrestling degree and coach wrestling at the college recognition from the South Carolina House Royal played football in middle school level. Although he looked at wrestling of Representatives in spring. The House and as a freshman at ECHS. Nick Guggino in the Olympics and believes he can passed a resolution honoring Royal for an coached Royal on the football team at compete at that level, having defeated a outstanding season and championship and Effingham Middle School. He recalled number of world team wrestlers, Royal for bringing pride and recognition to the that the youngster was a little thing but said it would be exceedingly difficult Palmetto State. liked his athletic ability and built and given the need for sponsors and a encouraged him to join the wrestling club commitment to train year round. Adjusting from High School to in the seventh grade. Even if the Olympics aren’t in his future, Collegiate Level Wrestling Royal waited until the following year to Royal has had quite a ride as a wrestler. Coming out of high school, Royal join the club and, according to Guggino, “It’s been a crazy roller coaster,” wrestled at 126 pounds. Thanks to a did well. “He had a good work ethic,” he Royal said. “Wrestling has helped me growth spurt and working out, he got said. “That was the main thing.” grow as an athlete and person. I’ve bigger and moved up in weight class in When it came to choosing between the learned that things don’t always go as college and qualified for the national gridiron and mats, for Royal, the latter planned. When they don’t, you work tournament as a freshman. scored a takedown. harder and focus on improving. I have “It wasn’t a huge adjustment going “I love wrestling,” Royal said. “You no regrets.” n from high school to college,” Royal said. only depend on yourself when you’re on

“

36 December/January 2021 | www.EFFINGHAMMAGAZINE.com

www.EFFINGHAMMAGAZINE.com | December/January 2021 37

W O N ! G IN R I H

912-826-1390

www.farmershomefurniture.com

473 S Columbia Ave Rincon, GA HOURS: Mon. - Fri., 10am to 7pm | Sat. 9am - 5pm | Sun. closed The Stamper’s Boutique is the brick and mortar home of owner Korin Sutherland’s company, Sweet ‘n Sassy Stamps, LLC. After 13 years of running a successful home-based business, Korin opened the Rincon store this past April. In addition to the Sweet ‘n Sassy Stamps line, this charming shop is filled with a variety of crafting supplies and delightful boutique items. Sweet ‘n Sassy Stamps products are proudly made in the USA. Korin, along with a small team of Christian artists, illustrates their exclusive products. The stamp line includes a variety of styles in images, textures, sentiments, scripture and more. They also have a line of stamps specifically designed for Bible journalers called “Creative Worship.” Typically, it is thought that stamps are used only in paper crafting, but “You can stamp on wood, canvas, walls, glass, fabric—almost anything as long as you use the right ink,” says Korin. “Creating home décor and mixed media art are great ways to use our products.” The shop also carries Sweet ‘n Sassy’s line of stencils and metal dies, as well as inks, tools and many other arts and crafts supplies. The Stamper’s Boutique has a great selection of gifts including jewelry, mugs, graphic tees, and Christian gifts such as Bibles, devotionals and more. Korin teaches many classes in the shop’s “Creative Classroom.” She says, “Our workshops are a wonderful activity for groups like homeschoolers, crafting clubs, birthday parties, church groups, really anyone who enjoys crafting.” A popular class is “Intro to Bible Art Journaling” which combines the love of art and Bible study. Korin says “We love being able to help our customers worship God in a creative way with art and verse.” Check the website or Facebook page for upcoming classes and register promptly as the classes fill up quickly. You don’t have to be an artist to enjoy all The Stamper’s Boutique has to offer, as Korin says “We’re here to provide education and resources to inspire your creative side. We’re so thrilled to be a part of the Effingham community. We can’t wait to meet you!”

(912) 295-5174 | www.thestampersboutique.com | 38 December/January 2021 | www.EFFINGHAMMAGAZINE.com

/thestampersboutique | 586 S Columbia Ave Ste 11, Rincon

Warmest Wishes

Take a break and Color! Sponsored by The Stamper’s Boutique—Rincon www.EFFINGHAMMAGAZINE.com | December/January 2021 39

BUSINESS TRENDS

Top 6 Marketing Tactics to Adopt in 2022 By Dr. Jan Southern, J. DelSUR Marketing Group

ave you noticed how quickly technology is moving these days? It seems like last week I was using a Blackberry device and browsing a bookstore when I needed to learn how to do something. Now, I just pull out my iPhone and the answer is at my fingertips. If you are a business owner, you may have noticed that marketing is moving at a fairly fast pace these days as well. Luckily, I love this industry. I am a marketing nerd. It is my passion and I love sharing what I know with my clients. If I don’t have the answer, I am confident I have a colleague or business partner who does. As part of this mild obsession, I stay current on the latest trends. One of the biggest issues facing marketing today is the changes to third party cookies from Google. Google will be ending the ability to track consumers via cookies. If you don’t know what that means, it’s okay. You may be using a marketing consultant to handle these things for you and that is great. You don’t have to worry about what to do now that Google is yet again, changing how we do business. You just need to know that they are. What it means for consumers is they will have a bit more control over their privacy online. What it means for your business is that you will have to get more creative and also be sure to have direct information about your customers rather than relying

on algorithms and other tracking to tell you about a buyer’s behaviors online. 2022 will bring even more changes to marketing for business. Below are a few areas to focus on now.

Start with a Strong Brand

As you will see from #2 and #3 below, marketing is going to get even more competitive and challenging in the near future. No amount of social media posting, advertising or networking will trump a bad brand image. Invest time and resources into having a solid brand—both visually and with the brand experience consumers and clients have when they

you engage with on Facebook, Twitter, Instagram, etc. will disappear if those social media platforms go away or decide to stop allowing you to access them. Think about it. Do you have another source to reach out to those contacts other than on the social media platform? If Facebook went away today, can you contact that person who asked a question about your product two hours ago? The answer is no. Facebook owns that contact. Now more than ever, it is important to use a CRM system and gain more data on your customers and prospects rather than relying on Facebook to do the work for you.

Find Other Ways to Reach Your Audience Besides Social Media

interact with your company. Is your message targeted to specific audience types? Is the voice and tone used for your company consistent across all platforms? Do your employees speak in a consistent way when representing your brand? Are you providing the level of quality and service that you tout in your marketing and advertising? If not, do this before anything else. A strong brand is the foundation for everything else.

Take Back Your Audiences

I have been shouting this from the rooftops (well not literally) for months now. We do not own our contacts on social media. In other words, all those people

40 December/January 2021 | www.EFFINGHAMMAGAZINE.com

I know this is painful for many small business owners. We rely on social media to reach our potential customers. It is cheap, easy and we can see the results of our efforts within hours if not minutes. But it is a noisy place. Did you know that only 2-3% of your followers even see what you post on your page? And with 6 million companies on Facebook competing for their attention, it can be difficult and expensive to stand out from the crowd. Don’t get me wrong, social media is still a critical tool in our marketing arsenal. But now is the time to start thinking about broadening your weapons so that you are not left behind in 2022. If you would like some fresh ideas, be sure to read my article on Local Marketing at JDelSURMarketing.com/local

Get Personal

Our customers have many choices as to where to get their information. They are quite savvy and expect you to know

their specific wants and needs. More and more, they are ignoring cookie-cutter marketing messages. It is important to understand what your customers like, where they spend their time and how they get information (i.e., Facebook, retail stores, hobbies, etc.). Also, address them by name in emails, messenger or when they walk into your store. Spend some time building your buyer personas (customer avatars) for each of your ideal customers or those customers that buy most often. We have a worksheet to help with this. Feel free to email me for a free copy.

Embrace Marketing Automation

Marketing automation is the use of online platforms and software to streamline marketing efforts and allow you to reach your audiences in multiple ways more easily. This will change your life and your business—trust me. But a word of caution, don’t subscribe to these platforms without having a solid marketing plan before you choose your tools. (see #6)

Is YOUR Business Ready for 2022?

Have a Marketing Plan

Don’t spend a dime on marketing or advertising before doing this. In my business, I see so many owners and managers deciding on advertising or social media marketing without really knowing why they are doing it or what they want people to know about their product or service. They know they need to promote their business so they just put something out and it isn’t impactful, memorable or all that effective. Have a strong brand (see #1) and have a marketing plan before anything else. Even if your plan is just one page and gives you a strategy for the next 3 months, be strategic in your efforts. This will save you valuable time and money in the long run. If you would like a short course on how to create a marketing plan, email me at Jan@JDelSURMarketing.com and I will send it to you for free. n For more details on how to effectively and efficiently promote your business, visit JDelSURMarketing.com.

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8. Free gift with any service. Amazing Brows and Nail Art. 7. Badcock offers gift certificates for the ‘hard to buy for’ person on your list. Badcock.com/ Rincon-Ga

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www.EFFINGHAMMAGAZINE.com | December/January 2021 43

ONE VISION. ONE COMMUNITY. ONE CLUB.

SAVANNAH UNITED WEST COACHING STAFF: Chris Stevenson (Boys Program Director) Robert Long (Girls Program Director) Mackenzie Stewart Cameron Chastain Jonathan Tiggs

Brad Singer Jackie Chen Binyam Araya Dakota Paradice David Shyrock

Soccer, known as football outside of the United States, is one of the world’s most popular sports. Millions of people all over the world are enthused by this unique sport. The origins of this sport can be traced back to the second half of the 19th Century in Great Britain. The sport is prevalent in Europe and South America, and it has enjoyed growing popularity among Americans. In all truth, we can all agree that soccer is not the USA’s most popular sport. Basketball, American football, and baseball hold the top spots. This, however, doesn’t mean that the popularity of soccer as a sport in the USA is stagnant. Soccer has now taken over as the most participated sport at the youth level and in this area, we are starting to see more and more people gaining interest in it. Effingham County has experienced a shift from the usual sports, and now a record number of youths are looking for a soccer club to call home. Savannah United is a soccer club with a proven history for growing the game in Savannah. They're now excited to expand the Savannah based club into Effingham County with their newest branch, Savannah United West. Leading the expansion will be Effingham native and Program Director, Robert Long. “Having played soccer at its earliest stages in Effingham County, I can say that the game in our area has really come a long way,” said Long. “With our team of Directors—Gary Wright, Keith Gunn, Jeff Storey-Pitts, Paul Smith and Chris Stevenson—we will keep pushing Effingham forward and in a short period of time, we will become the best youth soccer provider in our area.” “With the passing of SPLOST this November, County Leaders Jamie Deloach and Clarence Morgan have soccer growth topping their list of upcoming recreation projects. They know that new soccer fields are a must if Effingham is to satisfy the demand.” “Our head coaches are all highly accomplished and have a true passion and love for the sport. The game has provided us so much more than we ever expected, it’s taught us valuable life lessons and the connections we’ve made as both player and coach are irreplaceable,” said Long. Currently, Savannah United West offers School of Excellence, Academy and Select soccer programs. TO JOIN, please contact Robert Long at R.Long@SavannahUnited.com or register at SavannahUnited.com/West

44 December/January 2021 | www.EFFINGHAMMAGAZINE.com

Thank you for reading Your Community Magazine

Be sure to check our calendar of events at

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WE SPECIALIZE IN comprehensive medical and surgical treatment for problems of the ear, nose, throat and related structures of the head and neck, including treatment of allergies and sinusitis, sleep apnea, thyroid and parathyroid disease and voice and swallowing disorders. We also treat pediatric ENT patients for a variety of problems, including chronic ear infections and tonsillitis. Our skilled audiologists provide the latest in hearing-aid technology at Audiology and Hearing Aid Services. We utilize the latest ENT technologies, such as balloon sinuplasty for treatment of sinusitis, radiofrequency ablation of the tongue base for treatment of sleep apnea and endoscopic techniques for thyroidectomy and parathyroidectomy.

FOR THE CONVENIENCE OF OUR PATIENTS we have a state-certified Ambulatory Surgery Center, are fully privileged at Savannah-area hospitals and offer early morning and Saturday appointments. We have satellite offices in Pooler, Statesboro and The Landings. WE TREAT each patient and set of symptoms individually because we know what works best for one patient may not work best for another. We take the time to create an individualized approach to your ENT health, working to improve your conditions and quality of life. We want you to feel comfortable and confident understanding your treatment plan. Our health coach will walk you through each step of your treatment plan, surgery or other procedures to ensure you are healing and improving.

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Clarence Wright’s Tree Service, LLC Clarence Wright’s Tree Service will complete any tree maintenance and service you need with honest, reliable, and affordable service. For more than two decades they have been serving commercial and residential customers throughout Effingham and Screven counties. A local company, owner Clarence Wright says “I am a homegrown country boy and have been here in Effingham all my life.” Their commercial clients include the City of Pooler, Effingham County— including the Effingham County Board of Education—BB&T Bank, as well as many residential customers throughout the area. Clarence says they are known for being prompt and reliable and in particular for their attention to detail. “We take good care of people’s homes and businesses, and customers really love the cleanup we provide, especially after a major work operation.” Tree service also includes a professional evaluation of trees on a property. Clarence says, “Although we often need to remove trees and brush, we are also trying to preserve what’s left.” In particular he says, “I try to conserve all the Georgia Live Oak trees I can.” They use the safest techniques and professional equipment to provide the best results for your property. Clarence Wright’s Tree Service is fully insured, including

worker’s compensation, and they are the experts to call for all your land clearing and tree service needs. Clarence says, “Our prices are very reasonable, and we will be glad to come out and access your tree or land clearing situation and provide you a free estimate.” CLARENCE WRIGHT’S TREE SERVICE, LLC AVAILABLE SERVICES: Tree Removal—They will arrive at your location promptly and fully equipped to safely and effectively remove trees so that your home and yard remain safe. When the tree removal has been completed, Wright’s will clean up and completely haul away all of the tree removal debris surrounding your property. Tree Trimming—Because regular trimming allows your trees to continue growing healthy, Wright’s will assess and complete any tree trimming needed using their specialized equipment and experienced operators, who can complete the job safely and efficiently, including cleanup. Land Clearing—Whether you’ve got a residential or commercial property, call Wright’s for their comprehensive land clearing services. Whether you need a clean up to begin a construction project or you simply want more usable space on your

property, they will get the job done right the first time. Stump Grinding—Eliminate stumps on your property with Wright’s stump grinding service, which will reduce the stump to chips and take it down to well below ground level. As a bonus stump grinding results in lots of chips of wood that can be used as mulch. Mulching—Forestry mulching is a very cost effective way to clear overgrown brush and prevent invasive species in wooded areas. It can be a replacement for other land-clearing methods, such as bulldozing and burning. It also eliminates the expense of transporting and disposing of debris. Bush Hogging & Mowing—Bush hogging means clearing lands of small trees and brush. It helps eliminate heavy brush to prepare land for farming, hunting, development, or whatever you need done. Mowing—Pro mowing services saves you time and equipment maintenance and creates a more professional appearance.

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CALL CLARENCE WRIGHT’S TREE SERVICES LLC FOR: Tree removal • Tree trimming • Stump grinding Mulching • Bush hogging • Mowing www.EFFINGHAMMAGAZINE.com | December/January 2021 49

AN INCLUSION REVOLUTION The Effingham County Navigators Give Families of Disabled Persons the Tools to Thrive Story by Cindy Reid

ore than ten years ago Pauline Shaw was in search of information and resources that could help her special needs daughter, Dakota Roundtree. Driven by a desire to share the valuable information she found with other families, she started a parent-led support group for families and their special needs children, including their siblings. Angela Jackson, also a parent of a special needs daughter, Jadin, was immediately drawn to the idea and together as President and Vice President they have been at the helm of the Effingham County Navigators ever since. The initial program was an immediate success. Continuing today, the support meetings are held monthly and usually feature a speaker, and the group also works as an advocate for their children.

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“Far from being a sad environment, people need to know that we are definitely upbeat, and we leave our meetings better than when we came in,” says Pauline. “And it’s a wonderful opportunity for our kids to get together and socialize as well.” All are Welcome “We take every disability, and we do use the term disabled because we don’t want to get caught up in verbiage,” says Angela. From ADHD, shaken baby syndrome, spina bifida, muscular dystrophy, mobility issues including wheelchairs, autism, and cerebral palsy to Fragile X syndrome, the Navigators advocate for all because although each person’s diagnosis may be different, many of the resources are the same. And as children grow it’s important for families to know what assistance is available.

OUR MISSION is to provide an outlet to advocate, give a voice, and strengthen families with disabilities. OUR GOAL is to provide persons with disabilities of Effingham County and surrounding areas a better quality of life through community awareness, support, resources, training, and recreation.

While they continue to host monthly support and informational meetings, the Navigators have become so much more than that. About once a week the children have a recreational activity. Because their goal is to “make the whole family whole,” siblings are encouraged to join in and participate in the recreational activities, which range from bowling, basketball, softball, and soccer to attending fun community events. Instead of focusing on the negative, the Navigators measure quality of life through the smiles on their children’s faces One goal of the group is community awareness. As Pauline says, “Instead of just looking at our disabilities, look at our abilities. We help each other be acknowledged and included. We still have a long way to go to change people’s perception. We advocate for the most

vulnerable population with the quietest voice, but when we come together our voice is loud enough to be heard. We need to be heard because there should be no discrimination.” Both women urge families to get involved, build relationships, and become part of the Navigator community. “If an individual with a disability touches your heart, you need to join us. Come be a part of the Navigator family, it will only improve your life. The first time is new— for both parents and children—and being scared to try something is natural,” says Pauline. “But the second time they love it!” It is helpful for families to know that there is no cost to participate in any Navigator activity. Everything is free— including t-shirts, admission tickets for outings, and sports team registrations— because they want to remove barriers to

family participation. “We started out with $80 in our checking account and our fundraiser was a huge yard sale,” says Pauline. “Today we are a 501(c)3 Non Profit Charity and we are funded by small grants, community fundraising, and sponsorships from local businesses.” Sports & Recreation “We are about building families—not athletes—and so we are so much more than sports,” says Pauline, “But recreation has always been a huge part of the Navigators because recreation is so embedded in our community. The parents in the Navigators want their children to benefit from all recreation has to offer, to learn friendship, to socialize, to create great memories—and to earn trophies too! “ Clarence E. Morgan, Director of

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Recreation and Sports Management for Effingham County, is the Navigator’s biggest fan and best advocate. They say he is their angel because “he has taken us under his wing. He makes sure we are not only included, but up front and equal with every other team and kid.” Through the Recreation and Sports Management department, Clarence has also provided trophies, Easter baskets, Christmas goodies, and was instrumental in the creation of the fully accessible Josh Reddick Stadium at the Clarence E. Morgan Complex (CEM). The CEM is very unique in that it has two adult changing stations, which as Pauline points out, “We have two at CEM and there is not even one at the Mercedes Benz Stadium in Atlanta. That’s because Mr. Clarence understood what is needed to treat our families with respect and dignity.” The Navigators use the Josh Reddick Stadium for softball and soccer season and it’s fully accessible features have made it a model for sports and recreation departments across the state.

Lives.” The boutique provides vocational opportunities and the revenue helps support the Navigator’s programs. The shop features a large assortment of new merchandise and all types of customized products. It’s on Etsy, Instagram, and has followers all over the world. The boutique is located in the United Way building and has recently expanded. “It’s fundraising, it’s social and it’s vocational!” says Angela.

activities, while gaining confidence and independence outside of their home unit. People from Effingham and surrounding counties are invited to join, and all activities are free of charge.

Heroes & Angels Pauline says heroes and angels come in all forms. “Since Dakota was little, she has had two best friends, Nicolas “Tiny” Milbrandt and Annabelle Sheley, Supportive Employment who have participated in so The Navigators are many of our events. Because invested in helping their of these two young people, children become independent inclusion has spread across the We are upbeat, and we leave our adults through meaningful county, sparking an ‘Inclusion employment. meetings better than when we came Revolution’!” “Employment leads to less Pauline also includes in. It’s a wonderful opportunity for dependence on the state, while Effingham County School District helping build a better life for Superintendent Dr. Yancy Ford, our kids to get together and socialize. our children as they become Clarence Morgan, and State adults,” says Angela. Representative Bill Hitchens, on The Community Based the Heroes & Angels list, to name Vocational Instruction (CBVI) just a few. program is a critical component and Navigator Young Adults And the two daughters whose parents the Navigators fully back supportive A new program is the Navigator started it all? employment opportunities throughout the Young Adults, a monthly peer support Jadin Jackson, a wonderful artist and community. built around friendship, inclusion, and one of the Navigators biggest sports “We want it to be bigger, to include guidance into adulthood sponsored by fanatics, recently turned 18 and is thriving, entrepreneurship, not just working for the Effingham County Navigator Team. It and Dakota Roundtree, also 18, is a very others but to have the potential to have provides young adults with diagnosis of active student at South Effingham High others work for them,” says Pauline. intellectual, developmental disabilities, School. “We are excited for the opportunities for autism or any other young adult who As for Angela and Pauline, they will our kids to gain experience, learn new would like to join a safe place to transition keep navigating the way for others to vocations and expand their horizons.” into adulthood. follow. Just follow the sounds of their One vocational opportunity is the Puzzle The Navigator Young Adults goal is to angel wings. n Piece Boutique, managed by Angela, where provide members with friendship, selfyou can “Shop with a Purpose & Change advocacy skills, and inclusive recreational

“

The Navigators meet every second Tuesday of the month at 6:30pm at the Resource Center: 711 Zitterour Dr, Rincon, GA. www.effinghamcountynavigatorteam.com | www.puzzlepieceboutique.org |

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www.EFFINGHAMMAGAZINE.com | December/January 2021 53

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Happiness: My Holiday Wish for You For this holiday season and upcoming new year, I want to wish everyone the greatest gift of finding true happiness. I am obsessed with this topic and this has been an ongoing mission of mine at iHeart Dental over the years.

According to Aristotle, “the ultimate goal of human life is, simply, HAPPINESS, which means finding a purpose in order to realise your potential and working on your behaviour to become the best version of yourself.” Basically, in order to achieve true happiness, Aristotle says you should aspire to be the best version of yourself, and true happiness can ultimately be attained by balancing these 4 great things known as “The Happiness Cross of Life.” WORK & PLAY Juggling work and play can be challenging. Too much work and not enough play—and vice versa—can lead to one feeling broken, burned out and dissatisfied. To be successful in work & life, try following the identity rule: You are what you aspire to be. Remember, Identity drives behavior. Ideally, If you can do what you love as work, then you never really have to work a day in your life. LOVE Love has many different meanings. Love in its most basic and powerful form means accepting and caring for others unconditionally, without expectation of reward or reciprocation. Love goes synonymous with family and plays a vital role to maintaining happiness and keeping negativity away.

THE HAPPINESS CROSS OF LIFE

philosophy in ways that suit your lifestyle and circumstances, you’ll add renewed purpose to your work and life. It requires commitment to begin and discipline to carry through. If you take time on a regular basis to honestly look at yourself from the standpoint of your work life, playtime, love life, and inner worship, you will begin to balance yourself in order to achieve true happiness. When one of these 4 key elements are not balanced, you begin to feel it. Everything around you begins to shift off key.

WORSHIP/FAITH Worship, whether seen as formal prayer, meditation, or any other form, provides a break in the perpetual motion of daily existence. It can quiet the inner mind and soul, resulting in a sense of clarity and direction. This is a very personal thing.

Use this simple yet powerful philosophy to guide you in your journey and you will find your right path. Have faith and never lose sight of your core values in life. Happy Holidays & God bless!

For some it means direct communication with God or a god-like image. For others it means experiencing the connections among all living things. Regardless of the words used, worship/faith adds a dimension of purpose to our actions. It does not always take the form of organized religion. Something as pure and simple as a breathtaking scene illuminated by sunshine is a form of worship, providing an inner sense of being, gratitude and wonder. God is everywhere in and around us always and forever, amen. BALANCING YOUR LIFE It’s unrealistic to expect to change your entire life in one day or even one year. But if you systematically apply this

No one wants to have a dental emergency during memorable moments. In case of a dental emergency, you can reach iHeart Dental at (912) 499-1133 or our after hours emergency line (912) 429-2878.

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JENNIFER ABERNATHY: RUNNING TOWARD A CURE Story by Kassidy Fikes

and its 60 miles in 3 days can be very hard on the body without the right conditioning, which is why the 16-week training schedule is so strongly encouraged. All participants were asked to set a goal of $2,300 in donations to go toward the Susan G. Komen to further research and education in the fight against breast cancer. This year was Jennifer’s first time doing the event as a participant instead of a volunteer. She also pushed her goal past

ctober—which is designated Breast Cancer Awareness month—has recently passed, and many of us still have our minds on how many people live with or have suffered from breast cancer. During the month of October, many of us show our support by increasing our self-examinations, scheduling our mammograms, or making a donation to causes that support breast cancer awareness. These are all great ways to keep the fight alive. However, not many go that extra mile like Jennifer Abernathy. Year-round—in addition to being a wife and a mother— Jennifer prioritizes remembering those who are fighting daily against breast cancer. In the past, she has done bake sales, holiday cakes, volunteer work and so much more. She has supported Catie’s Gathering events Jennifer Abernathy with her grandmother Flora Barfield. whose proceeds go to Catie’s Fund of CURE Childhood Cancer. This year she has taken her passion even the $2,300 she was originally asked to farther and participated in the Susan G. raise and set her donation goal to $6,000 Komen 3-day event held in San Diego. The dollars. 3 Day is a 60-mile walk over the course Raising that amount of funds was of 3 days to raise funds and awareness to difficult when everyone is still recovering fight breast cancer. from the pandemic, but even still she In order to prepare for the 3 Day, was only $600 shy of meeting her goal. Jennifer adhered to a strict 16-week She even went the extra mile to make training schedule. Over the course of 4 personalized t-shirts with pictures of loved months, she walked or ran 10 miles a day, ones to get people more involved and or 40 miles a week to prepare her body to motivated to donate. be able to go 60 miles over the span of 3 Jennifer has had ample support from her days. family with everything that she is doing The Susan G. Komen is a community of and did to get to this point in the journey. men, women, family, and friends who are Her mother even flew out with her to be supporting those who are fighting or have there as she made her journey through the fought against breast cancer. The 3-Day 3-Day. 58 December/January 2021 | www.EFFINGHAMMAGAZINE.com

“I feel so much better and accomplished, said Jennifer after completing the 3 Day. “I said one and done but it was such an inspiring event I don’t think I can just stop at one.” Why She Decided to Partipate Jennifer has always been a huge advocate for cancer awareness but she completed this specific event in memory of her grandmother, Flora Barfield, who passed away 3 years ago. Flora was diagnosed with breast cancer in 1992. To double her tragedy, she was diagnosed the same day that she lost her son in a fatal car accident. It was a horrible time for Flora, but she was a fighter and she prevailed. Flora fought her cancer all the way to 2018 where she took her last breath in the arms of her beloved granddaughter Jennifer. “The trees that surrounded her house always made the air heavy with the smell of oranges. And my grandmother’s smile—she always had the most infectious smile and laugh,” says Jennifer, “I did this for her and for others who fight. It’s great to have a month dedicated to breast cancer awareness, but it’s important to remember that people get diagnosed every day.” October is over, but that doesn’t mean the battle against breast cancer is finished. Many organizations support the fight against breast cancer—the important thing to remember is to support the fight in any way you can. We can all strive harder to make a difference. n

www.EFFINGHAMMAGAZINE.com | December/January 2021 59

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Managing Grief During the Holidays

he holidays, as well as birthdays and other celebrations, are often difficult for anyone who has experienced the death of a loved one, particularly during the first year of adjusting to life without them. The holiday season may result in a renewed sense of grief, especially as well-intentioned individuals are encouraging those who are grieving to participate in traditional festivities. While there can be joy in being together with family and friends, the holidays can also bring feelings of sadness, loss and emptiness. For those who find themselves struggling with grief during the holidays and other celebrations, consider these ideas from Remembering a Life, an online resource from the experts at the National Funeral Directors Association.

Talk About Grief Grief isn’t a linear journey. Ignoring pain and emotions won’t make it go away. Don’t be afraid to talk about grief with others. Confiding in close family and friends can help a grieving person feel heard and understood. Establish Boundaries During the Holidays Friends and family may encourage a grieving person to participate in the holiday just as they normally would. While these intentions are typically good, it is important for the bereaved to set boundaries and focus on what they want. While grieving, one should openly and honestly discuss wishes with friends and family and clarify what they are comfortable with and have the emotional bandwidth to do. Acknowledge the Loss Families can find ways to honor their loved one’s physical absence during holiday celebrations by incorporating their spirit into celebrations and holiday traditions. Examples of this could be decorating ornaments in ways that are symbolic of a loved one, cooking their favorite meal or making a memorial donation to a favorite charity. Reflect On and Embrace Fond Memories Memories of a loved one, both from the holidays and other special times, are an important legacy. Rather than ignoring these memories, talk about them with family and friends. It’s OK to laugh and it’s OK to cry. One way to facilitate this activity is with Remembering A Life’s Have the Talk of a Lifetime Conversation Cards, which can help families share stories and memories about loved ones and themselves. It can make for a meaningful activity during holiday gatherings. It is important to remember that even though an individual may be grieving, they can still celebrate and enjoy the holidays. Find support and resources for grief during the holidays and other special times of the year at RememberingALife.com.

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INDEX OF ADVERTISERS Please thank these advertisers for contributing to our community and making this publication possible. If you want to be part of this list, email Jan@JDelSURMarketing.com or call 912.295.5406.

COMMUNITY SPONSORS 8MM Consulting, LLC Brooke Autry, Platinum Properties Chick-Fil-A Rincon Crossfit Groundspeed

Farmers Home Furniture iHeart Dental South Fork Provisions State Farm, Clay Clark

Amazing Kitchen Cabinet Refacing.................................30 Amazing Grace Bakery and Marketplace....................... 18 Amy’s Vintage Barber Shop.............................................. 48 Animal Hospital at Rice Hope...........................................28 Audiology & Hearing Aid Services...................................30 Badcock Furniture Rincon.................................................20 Bank of Newington.............................................................64 B&M Pools............................................................................ 14 B Renewed............................................................................ 18 Beau Dossey Roofing......................................................... 16 Brooke Autry - Platinum Properties................................ 18 Brush Hour........................................................................... 18 Buenos Cleaning Services................................................. 18 Chatterbox Pediatric Therapy........................................... 15 Clarence Wright’s Tree Service.........................................49 Davis Tire...............................................................................25 Dozier Law, P.C....................................................................54 Dustbusters........................................................................... 18 Effingham County Recreation.......................................... 27 Effingham Health System.................................................... 2 Ellen Claire Soapery............................................................ 18 EL Real Mexican Restaurant..............................................46 EMPWR Solar........................................................................ 18 ENT Associates of Savannah, P.C.....................................47 Eugene Johnson - Saladmaster....................................... 18 Farmers Home Furniture...................................................38 First Effingham Bank.............................................................6 Goshen Park Commercial Center.................... 3, 14, & 24 Habitat for Humanity of Effingham Count....................29 HalleluYAH Restoration......................................................56 Harold’s Auto Paint & Body...............................................46 Heritage Credit Union........................................................63 Horizon Staffing................................................................... 16 IHeart Dental........................................................................55 It’s All Marketing Podcast.....................................................6 J.Delsur Marketing Group..........................................3 & 18

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Stille-Dewitt Health Brokerage, LLC Total Services Heating and Air

Kelley & Kelly Logistics.......................................................28 Low Country Home & Office Cleaning.......................... 18 Magic Insurance..................................................................20 Makeup by Mari................................................................... 18 Marilyn Youmans School of Dance................................. 18 Melissa McBride Stille,....................................................... 60 Stille-Dewitt Health Brokerage, LLC Michelle Edwards, Realtor.................................................25 Miller Coins........................................................................... 57 Mo’ Southern Collection......................................... 18 & 48 Na-Tasha Tingman.............................................................. 21 Platinum Properties, Brooke Autry..................................32 Platinum Properties............................................................54 Randy Wood Guitars........................................................... 14 Reo Cabinetry..................................................................... 48 Rincon Chevrolet................................................................56 Rincon Day Spa.................................................................... 18 Rusty Pig BBQ...................................................................... 16 Salon Neveah.......................................................................32 Salt Creek Markethouse..................................................... 18 Savannah United..................................................................44 South Fork Provisions................................................18 & 33 Stamper’s Boutique.............................................................38 State Farm, Ashley Boyette................................................24 State Farm, Clay Clark...............................................18 & 57 Streets & Sons Tire and Auto Repair................................ 16 The Stamper’s Boutique.....................................................38 The Trisha Cook Team........................................................ 18 Thomas C. Strickland & Son’s Funeral Home............... 16 Total Services HVAC........................................................... 18 Towne Pharmacy.................................................................54 Two Rivers Health Clinic................................................... 48 Wiley’s Home Center.......................................................... 17 Wright Wicks Candle Co......................................... 18 & 60 Yates-Astro Termite & Pest Control................................28

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Effingham Magazine December/January 22

Articles inside

Jennifer Abernathy

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The Publisher’s Picks

This Holiday Season, Enjoy Everything Effingham County Has to Offer

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Wrestling With Success

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