The Rug Show New York 2016 Catalogue

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SHOW CATALOGUE September 10-13, 2016 Jacob K. Javits Center New York City The Rug Show is a non-profit organization.

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TAMARIAN

www.tamarian.com

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WELCOME This year promises to be a momentous event, showcasing one of the largest compilations of beautiful and innovative high-end rugs in the United States.

Welcome to the fif th edition of The Rug Show New York. This year promises to be a momentous event, showcasing one of the largest compilations of beautiful and innovative high-end rugs in the United States. This year, due to high demand, the show has moved to a larger hall at the Jacob K. Javit s Convention Center, demonstrating that the event is moving from strength to strength. At the time of going to press The Rug Show New York has over 70 exhibitors. It is the rug fair ever yone want s to be par t of for it is the place to source some of the ver y best rugs being made today from traditional and transitional to contemporar y design.

Founded in 2012 the t wo Rug Show event s — one in New York and one in Los Angeles — have quickly become vital destinations for key players in the rug industr y. The Rug Show New York 2016 promises to be one of the most impor tant rug event s of the year. We hope you enjoy the show.

The Rug Show

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Elegance. Quality. Trust.

The Rug Show NY

September 10 - 13, 2016

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CONTENTS

TheRugShow

@TheRugShow

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Welcome

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E xhibitor Listings

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Trends - Colour

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Trends - Sof t Geometric s

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Inter view with Andrea Moat tar

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Inter view with Elizabeth Vehko

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Guide to the exhibitors

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Repor t By James Opie - Good Driver!

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Repor t - Rug Show Perspec tive

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Repor t - Rug Show Round-Up

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Show information

The Rug Show is a non - profit indus tr y as sociation comprised of producer s, impor ter s and w holesaler s whose primar y aim is to bet ter promote and ex pand the collec tive interes t s of our indus tr y. By bringing together a consor tium of dif ferent r ug indus tr y busines s per sons – par tic ularly f rom Nor th A meric a – to develop promotional ideas, s tage event s and ex pand positive ex posure for our wares ac ros s the globe. The Rug Show will develop mar keting tools, promote member brand s and ex pand mutually beneficial connec tions ac ros s the indus tr y.

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THE MOST BEAUTIFUL MOROCCAN RUGS IN THE WORLD

Clockwise: Vintage Beni Ourain Moroccan Rug, Morocco, 6’ x 12’7” (1.83 x 3.84m) | Vintage Beni Ourain Moroccan Rug, Morocco, 6’ x 14’ (1.83 x 4.27m) | Vintage Moroccan Berber Shag Rug, Morocco, 4’8” x 8’3” (1.42 x 2.51m) | Moroccan Rug, Mid Century, Morocco, 6’3” x 11’ (1.9 x 3.35m)

The Global Source for Antique Rugs Nazmiyal.com

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EXHIBITOR LISTINGS AGS Rugs // Amici Impor t s // Aminco Home // Anadol Rug Company // Andkhuy Rugs // Ar t Resources // Atlas Showroom // Ayka Design // A Z AD USA // Banilivi & Nabavian // Banu Home // Bespoke Tibetan Carpet s // Bokara Rug Company // Caravan Modern // Caravan Rug Corp // Concept s International // Creative Touch // Due Process Stable Trading Company // Edelgrund // EMOC Oriental Rugs, Inc // Feiz y Rugs // French Accent s // Global Craf t Rugs // HRI Rugs // Kashee & Sons Inc // Ketenci Rugs // Kristiina Lassus // Living Carpet s // Loloi // Lot f y & Sons Inc // Louis De Poor tere // Michaelian & Kohlberg // Mobayen // ModRen Rugs // Momeni // Morandi Carpet s // Nalbandian // Rugz y // Nasiri // Nazmiyal Collec tion // Neman International // New England Collec tion // New Moon Rugs // Noori Rug // Pasargad // Robin Gray Design // Rug & Kilim // Rug Star // S & H Rugs // Sahar // Samad // Shalom Brothers Inc // Slocum Rug Galler y // SNS Oriental Rugs & Romani Rugs // Tamarian // Tepp Team USA // Tibet Rug Company // Tissage // Tufenkian // Var tian Carpet s // Wool & Silk // Woven Concept s // Woven Legends // Yerra // Zollanvari

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MORANDICARPETS MORANDICARPETS

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courtesy courtesy of of ARTETOTALE ARTETOTALE Contemporary Contemporary Art Art Gallery Gallery in in Pietrasanta Pietrasanta (LU) (LU) Italy Italy PRESENTS PRESENTS

SPLENDOR SPLENDOR COLLECTION COLLECTION BY

BY MARCO MARCO NEREO NEREO ROTELLI ROTELLI INFO@MORANDICARPETS.COM INFO@MORANDICARPETS.COM -- +39 +39 3356129497 3356129497 -- INFO@ARTE-TOTALE.IT INFO@ARTE-TOTALE.IT

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Handknotted contemporary rugs | Milan, Italy contact@kristiinalassus.com rugs.kristiinalassus.com

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www.zollanvari.com

Jeziorak in Purple, Gold & White from the Designer Isfahan Collection

See us at: The Rug Show @ Javits Jacob Javits Center – September  Zollanvari Ltd. A Wholly Owned Subsidiary of Zollanvari AG  Meadowlands Parkway, Suite  Secaucus NJ  T + Dancing Dragon , Diamond quality from the Kundan Pure Silk® Collection

E info@zollanvariusa.com

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TRENDS

COLOR

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t has been a number of years since strong color has had a significant presence in the American rug market. Current trends have focused on greys, blues, beige and neutrals that can slot easily into a wide range of interior spaces but many individuals are beginning to predict a return to color.

In the interview with Andrea Moattar from rug retailer Moattar Ltd in this catalogue, Moattar explains that she is seeing a movement towards stronger hues with her clients. When asked why, she explains that people are seeking more unique, one-off pieces and are less excited by the more generic patterns and colorways. To celebrate what might perhaps mark a greater appreciation of color in the home we are presenting two pages full of brilliant shades. All the rugs featured here will be shown at The Rug Show New York.

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6 1 Mazandaran kilim (detail), Nasiri 2 Matador (detail), Seville Collection, Samad 3 Abstract (detail), Tibetan Rug Company 5

4 Baroque Ikat 2 (detail), Zollanvari 5 Rug by Anadol Rugs 6 Decked Sangria (detail), Tamarian 7 Fade Jewel (detail), New Moon 8 Jackson Firewood (detail), Tufenkian

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1 1 Amaze (detail), Shalom Borthers 2 Folding Sky 03 (detail), Rug Star 3 Rug (detail) by Atlas Showroom 4 Origami, Tamarian 5 Akana, Kristiina Lassus 6 Façade Cloud, Robin Gray 7 Mixed Media No. 1 (detail), Tissage 8 Modern Sumak Collection rug (detail), Creative Touch 9 Skyline, Louis De Poortere

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TRENDS

SOFT GEOMETRICS 3

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eometric shapes are nothing new to the design world but meet the new pattern in town: the soft geometric. It may sound like an antithetical conceit, but while the taste for disintegrating designs and painterly rugs remains in vogue, a softer style of geometric pattern is the perfect way to add structure with a looser aesthetic.

In the world of artistic geometrics, lines are allowed to meander and be eroded, shapes are twisted, chevrons can roll gently along and formal patterns can fade to nothing. The rigid world of lines and grids will never be abandoned but soft geometrics give an alternative perspective to a more formulaic design brief. Find these rugs at The Rug Show New York.

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ROOTS I N THE PAST,VI SI ON I NTO THE FUTURE

Ourt ake ofa cl assi cr ug;hi gh pl at eauAnat ol i an Hand Spun Wooli sbl ended wi t hAngor a Woolt o achi eve a l ust erl ook and ant i que pat i na af t er mul t i pl e washest hathave no chemi calcomponent s.The t r i balyetmi ni mal i st i cdesi gns ar e expr essi onsoft he nat ur al envi r onmentand a r ange of emot i onsf r om t he weavert hat make t hese pi ecesso speci al .

Theyar e uni que pi ecesof moder n ar tt o decor at e your f l oororwal l .

1088 HUFF ROAD NW.ATLANTA GA — 404 350 8558 — www. anadol r ugs. com — i nf o@ anadol r ugs. com

Timeless

Woven Legends, Inc., 8140 Germantown Avenue, Philadelphia PA 19118, USA Telephone: +1.215.849.8344 info@wovenlegends.com | www.wovenlegends.com

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AMINCO HOME

505 Winsor Drive • Secaucus, NJ 07094 • www.amincoinc.com Phone - 201-601-9200 • Fax - 201-601-4747 • mail@amincoinc.com

BESPOKE Design NA212 - Available in standard and custom sizes.

texture & design

WWW.FARUGS.COM 36 East 31st Street, GR. FL. • New York, NY 10016 Phone: (212) 686-6097 • info@FARUGS.COM Bespoke

Save the date Fall 2017 SUNDAY 10 - WEDNESDAY 13 SEPTEMBER

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Aubusson Savonnerie Tapestry

Savonnerie S-169 size 9’ x 12’2” (2.74 x 3.71 m)

505 Windsor Drive Secaucus NJ 07094 201-866-0909 RS16_ModRenRugs.indd 1

renrugs@gmail.com Jeffrey Soleimani principle

Aubusson 378-N size 10’2” x 14’4” ( 3.09 x 4.37 m)

Tapestry 2181-B size 6’7” x 5’1” (2.00 x 1.55 m)

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Barter rugs trade inyour yourugly uglyRugs Rugs for for fresh new ones Visit us at the Rug Show in New York at Javits Center Sept.10th-13th, 2016 or call us @ (832) 778-6200

Globalcraft Rugs Globalcraft Rugs

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INTERVIEW WITH

MOATTAR

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ith a focus on the US luxury rug market Lucy Upward talks to Andrea Moattar of Moattar Ltd

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‘We all know that rugs are art for the floor,’ announces Andrea Moattar, one half of Moattar Ltd, a well-established rug retail store based in Atlanta, Georgia. It is a sentiment that most of us in the rug world can get behind and it is the ethos behind the Moattar brand that Andrea runs alongside her brother Jason.

Edward Moattar originally set the company up in 1963 and it was 2000 when the brother and sister team took over their father’s rug business due to his ill health. After moving to Atlanta from Iran, Edward realised his new home was lacking a good source of high quality handknotted rugs, so he set up his business as an importer to local rug dealers in the southern states.

Andrea and Jason were brought up with rugs, as Andrea explains:

‘It’s amazing what kids pick up from their parents. My mom and dad were in the showroom seven days a week and I was there a lot as a kid.’

With this upbringing it is no wonder that the siblings have a good eye for rugs. Andrea’s education was in art history and she was contemplating a career in art when fate took her and her brother in a direction closer to home. This has worked out well for the new generation who ‘over the years have come to appreciate and be grateful for the opportunity to carry on the well-respected business our parents built’. From the

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outstanding inventory of antique stock of their father, Andrea and Jason have grown a successful business that deals with both highend antique and contemporary rugs, selling 50% reproduction designs, 35% transitional and contemporary and 15% antique.

Andrea explains more: ‘Today we are also known for our beautiful collection of ‘new to look old’ rugs and are building our collection of modern pieces including hides.’

When naming her favourite rug brands Andrea lists Caravan, French Accents, HRI and Zollanvari

We have always been about having the right mix for our discerning clients

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and the shows she loves to visit are of course the local Atlanta show and The Rug Shows in LA and New York, where she can ‘experience the vibe of a new market’. As she has a keen eye on the American market, I ask Andrea what changes she has observed over the last ten years. To this she remarks that clients tend not live with rugs for as long as they used to, as she says: ‘Today, people sell their old homes and buy a new one more frequently. People are just more transient in general. They get new things instead of making the old things fit.’ People are now focused on looking for ‘unique and individual pieces’, which drives both Moattar’s custom sales–which now make up twenty per cent of their business–and also its antique division.

Andrea goes on to explain that at Moattar, contemporary design has grown in popularity and that stronger color is making a comeback.

This is an interesting statement considering how we have seen more subtle beige/grey/blue rugs dominating the US market over a number of years. She comments, ‘Color and pattern have always driven the buying decision,’ and puts this new desire for brights down to people opting out of purchasing ‘luxury for the masses’ and instead going in search of something a bit different. This is why Moattar prides itself on working with boutique manufacturers who can offer just this.

Moattar predominantly does business with interior designers on projects for residential or light commercial properties like corporate meeting spaces, luxury hotel suites and the state homes of government officials. When I ask Andrea how she chooses the perfect rug for a space, she replies: ‘We have always been about having the right mix for our discerning clients and the resources to find something if we don’t have it.’ Her statement spells out the reason why Moattar has carved out a successful business selling rugs to clients around the US. They understand how to match up the right piece of floor art with the right interior space.

moattar.com

3 1 Jason and Andrea Moattar 2 Interior featuring Moattar rug

3 Blue Moroccan rug from the Moattar inventory

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Q&A WITH

ELIZABETH VEHKO to follow interior design trends.

Some of my best trips were to see antique rugs like at the ICOC in Istanbul and ACOR events. My experience and taste emanate from that background.

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lizabeth Vehko has been part of Shaver-Ramsey, the Denver showroom for fine antique and contemporary rugs and textiles for 18 years, and a partner for 15 years. She was instrumental in setting up a second rug store, Krimsa, in San Francisco with her partner Paul Ramsey and sister Renee Cocke and regularly travels the world looking at carpets old and new. Here she talks to Lucy Upward about trends, clients’ requirements and buying rugs.

year or so and then go to graduate school. However, my passion for rugs and textiles and the opportunity to become a partner in SR kept me here. One of the galleries had handlooms and hand-woven goods. Paul, who is a true expert, was always teaching classes in our showroom. We host textile group meetings there. I realized I wanted to stay, particularly when I started travelling and meeting people in the industry.

That is where the real connections are made.

1. How did your love of rugs develop?

I always worked in art galleries during summers in high school and college, so retail and art were comfortable to me. Fresh out of college with intentions to go back to law school, I started working at Shaver-Ramsey. I thought that maybe I would work at SR for a

2. Who or what developed your eye for buying?

Exposure to the best rug markets and traveling overseas as well as studying antique carpets. Between Paul and myself we do 6-8 trips a year—Domotex Hanover, Turkey, Iran and the US. Last year I went to Maison et Objet Miami. I like to go to design shows as it is important

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3. How have your customers’ needs changed over recent years?

A lot of our customers are not buying a rug that they plan on having a lifetime as was the case when I first started in the industry.

Rather, they are buying rugs more like their fabrics and furniture, with plans to change out in 5-10 years.

Trends are changing quickly, colors and designs alike. It seemed that ten years ago, there were fewer rapid changes.

4. What do customers look for?

Color. No matter what people say, when they flip through the rug pile they are drawn to color first and pattern second.

5. How do market requirements differ?

Some markets require more oversized rugs while in San Francisco, like in Europe, people want smaller rugs. What I have seen outside of the US is more daring, our choices are safer here on the whole.

6. How does The Rug Show fit into your annual buying schedule?

The Rug Show has become the most important rug show in the US. We find new and exciting designs every show, and the fair represents a great cross-section of traditional, modern and transitional rugs.

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a dozen more great, innovative companies like many of the top Afghan producers. I also like Tissage and the Fresco Collection

by Behruz Sarlak’s Sahar brand.

Danny at French Accents is creating some amazing things. His collections are so diverse and really capture the current color trends.

9. How would you define your showroom’s style?

Our showroom has beautiful, high-end, well-curated rugs. 14 years ago Paul and I opened Krimsa in San Francisco as we wanted color. We follow trends. The last five years have been all greys and blues. In Colorado the sun is strong especially in the mountains, so spaces there can take more color. Light in San Francisco is different, changing the use of rugs.

10. How do you cater for many tastes?

Tastes have changed. It was more traditional, now it is more contemporary. We don’t spread ourselves too thin, we chose rugs from a core selection of companies. The power of a retail store like ours is having enough of a certain type of rug to show clients. We focus on the top producers in the world. If I don’t have a passion for and believe in my rugs then they won’t sell.

3 1 Rug design by French Accents 2 Elizabeth Vehko 3 Kundan Silk Collection rug, Zollanvari

7. How would you define the ideal rug?

The ideal rug has the highest standards of materials: hand-spun wool and natural plant dyes.

8. Which brands do you currently admire?

I have always had a great admiration for Zollanvari and Woven Legends. These days though I could probably name

11. How do you see rug design and trends developing in the next few years?

I think rug designers will continue to be responsive to color and interior design trends. In that regard, we as the rug store have to be flexible and willing to meet those changing trends quickly enough.

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We have more than

50 Shades of Grey Harounian Rugs International

The Rug Show | Javits Center | September 10-13, 2016

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Your resource for fine hand-woven rugs

3901 Liberty Avenue, Unit 9 North Bergen, NJ 07047 USA Tel +1 201 863 8888 djalal@teppteamusa.com www.teppteamusa.com

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Handknotted contemporary rugs | Milan, Italy contact@kristiinalassus.com rugs.kristiinalassus.com

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C O L L E C T I O N S

All Designs Copyright Kashee

K A S H E E

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K A S H E E 600 Meadowlands Parkway, Suite 21 • Secaucus, NJ 07094 Tel: (201) 867-6900• Fax: (201) 867-6980 email: customercare@kashee.us • website: www.kashee.us S h o w ro o m s : A t l a n t a - A m e r i c a s M a r t # 4 - E - 1 2 • N ew J e r s e y

SEPT. 10-13

newmoonrugs.com

9030 Wilshire Blvd. Beverly hills. CA 90211 T: 310-271-7882 F: 310-271-7827 AZAdUsA@sBCGlOBAl.NeT WWW.AZAdUsA.NeT

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At BESPOKE TIBETAN we strive to create the most unique and desirable hand-knotted carpets by individually making each piece to our customer’s high standards. bespoketibetancarpets.com

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GUIDE TO THE EXHIBITORS Looking for some contemporary cool or something a little more tribal in design? Do you only want transitional rugs or would a painterly design suit your needs? Whatever you are searching for at The Rug Show New York, our guide to the exhibitors at the event will help you to focus your mind. There are so many beautiful rugs to choose from, here are just a few that are on offer

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BEST OF CLASSICS Traditional designs are where it all starts. The relationship between design and color, between pile height and weave texture, between the field and multiple borders, these are all things that inspire rug designers today, so it is not a surprise the see that at The Rug Show New York, many companies will represent a strong selection of traditional designs. Over the past five years traditional designs have regained popularity in the market informing a whole new trend in colors, marking the re-emergence of medallion designs and providing the jumping off point for the huge move towards transitional carpet design: carpets that are modern but with just enough of the traditional eastern feel. For some of the best traditional design rugs take a look at Woven Legends, Creative Touch, Lofty & Sons, Shalom Brothers, Noori Rug, Tufenkian, Banu Home, Andkhuy, Feizy and Mobayen.

1 Rug (detail) by Creative Touch 2 Rug by Woven Legends 3 Rug (detail) by Lofty & Sons, Inc. 4 Kaveri (detail), Shalom Brothers 5 Rug (detail) by Noori Rug Opposite page: Rug (detail) by Banu Home, interior featuring Olivier rug

by Feizy, Mirror (detail), Ayka Design

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CONTEMPORARY COOL Over the last ten to fifteen years the shift in taste from traditional to contemporarydesign rugs has been significant not just in the US but worldwide. There is plenty of room in the market for both but as many people update their interior spaces the modern rug has become an attraction due to the versatility that contemporary design can offer. Design has become a key driving force in every aspect of our lives. With an infinite choice of design motifs—from complex geometric patterns, simple planes of colour, abstract shapes and art-influenced paint effects—a contemporary rug can serve whatever purpose you require. Our concepts of what a rug can be have been shaken up in many ways. When looking for cutting-edge design at The Rug Show New York, don’t miss the beautiful rugs by Ayka Design, Zollanvari, New Moon, Kristiina Lassus, Tamarian, Art Resources, Rug Star, Robin Gray, Vartian and Louis De Poortere.

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1 Rug (detail) by LivingCarpets 2 Roque, Robin Gray 3 Orion (detail), New Moon 4 Rug Star Intimacy Berlin Home 04 featuring Animal Skin - Ray rug 5 Kurk, Tamarian 6 Subway Mahal Taupe (detail), Vartian

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PAINTERLY DESIGNS Art for the floor is what everyone comes to The Rug Show New York to find, and there are plenty of companies who can provide just that. Rugs with painterly designs that mimic the surface of a canvas highlight the pertinent link between rugs and art and go some way to raising the profile of an ancient craft that has been often dismissed as unimportant to interior schemes in the recent past. Replicating the handmade element of paint daubs is certainly a skill and one that many companies have perfected. From sweeping brushstrokes to depictions of paintings, Rug Star has a number of art rugs in its repetoire. Harlem Sky by Wool and Silk Rugs has a wonderful painterly feel to it and Tissage’s Mixed Media collection is a compilation of bright colour and freehand paint marks. This idea of painting with wool has been adopted by a number of companies, others include Robin Gray, Art Resources, Vartian, Pasargad and Woven Concepts.

1 Rug by Art Resources 2 Pencil Grid (detail), Robin Gray 3 Harlem Sky (detail), Wool and Silk Rugs 4 Mixed Media no.4 (detail), Tissage 5 Rug (detail) by Pasargad 6 Aldrin (Ophelia) (detail), Woven Concepts

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SOFT TRANSITIONALS The word transitional has become a key term for the rug industry to describe the trend for rugs that are a contemporary interpretation of an antique design. Ancient patterns that fade to nothing, that are shown in unconventional colours, that twist the original design around and that play with the traditional have grown in popularity. The prevalence of this type of design has grown over the last ten years to make up a large proportion of the rugs being sold across the globe today. It is quite easy to understand the appeal as transitionals combine the soul and elegance of an antique rug with the head of a contemporary design, giving the buyer a foothold in both worlds. Many of The Rug Show’s exhibitors will have their own interpretations of a transitional design but keep an eye out for S&H Rugs, Samad, Feizy, Caravan Rug Corp, Anadol, French Accents, Ketenci, Slocum, Tibet Rug Company and AZAD USA.

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1 Rug (detail) by French Accents 2 Rug (detail) by Anadol 3 Rug (detail), Ketenci 4 Impressions (detail), Wool & Silk Collection, Samad 5 Rug by S&H Rugs, Inc.

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A TOUCH OF TRIBAL From the beautiful Persian flatweaves sold by Nasiri to the new tribal-motifinspired design of Milan-based contemporary designer Kristiina Lassus (above), there are plenty of authentic tribal looks on offer at The Rug Show New York. Iranian rug company Zollanvari has long been the king of the gabbeh and the extensive collections cover a wide range of styles from contemporary and transitional designs to beautiful tribal weavings. The beauty of the Graffiti Collection rug design above is that it can be read as both traditional and modern, appealing to many tastes. Atlas Showroom will be showing a range of fun tribal designs while there will also be a diverse range of flatweaves from brands such as Edelgrund and Andkhuy.

1 Graffitti Collection rug (detail), Zollanvari 2 Flatweave (detail) by Nasiri 3 Rug (detail), Atlas Showroom 4 Rug by Kristiina Lassus 5 Gabbeh (detail), Andkhuy

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www.therugshow.com

HOTEL DISCOUNT A block of deeply discounted rooms is available at the gorgeous boutique ink48 Hotel in Hell’s Kitchen.

The Rug Show subsidized rate is $149 per night, excluding tax and applicable fees. Restrictions apply, visit www.therugshow.com for reservations link. Space is Limited.

DINNER PARTY Join us for our signature Opening Day Cocktail/Dinner Party Sunday evening, Sept. 10 — featuring a spectacular open-air venue with killer views. Registration is REQUIRED at the Javits Center during show hours to obtain your credentials and for complete venue details.

COFFEE LOUNGE All attendees are invited to kick back during show hours at our exclusive coffee bar: JAVA@JAVITS. Baristas will cater to your coffee cravings in this chill getaway lounge.

@JAVITS

THE RUG SH W

SEPT 10-13 2016 JAVITS CENTER HALL3A

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e look forward to seeing you this fall at our 5th annual area rug showcase, featuring the most innovative and cutting edge designs from some of the industry’s most renowned producers and wholesalers.

See you there!

SHOW HOURS SAT. 9-6 SUN. 9 - 6 MON. 9 - 6 TUES. 9 - 12 Held in conjunction with Metro Market Week 13.

Caravan Rug Corp. +1- 310 - 358 -1222

www.

CaravanModern.com

HANDMADE CARPETS AS NEVER SEEN BEFORE WWW.VARTIAN-CARPETS.COM

Image Courtesy of Nilufar Gallery

C L A S S I C

C O N T E M P O R A R Y D E S I G N

Subscribe to COVER magazine at the show for $40 a year

cover-magazine.com

Join us for cocktails at the COVER Lounge on Monday September 12 at 3pm

Serenity-Sky

WOOL & SILK

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REPORT BY JAMES OPIE

GOOD DRIVER!

I

t was my first flight to Afghanistan and through the pilot’s open cockpit door my aisle seat rendered an inviting view of a Central Asian dawn.

Approaching the cockpit, I spoke with the pilot, an Afghan who had been educated and trained in England. Pointing to the vast scene in front of us, I said, ‘You must see many spectacular sunrises.’ ‘Yes,’ he replied. ‘If you want to see a lovely one this morning, please sit here.’ He gestured toward the co-pilot’s seat.

Thus I was introduced to an extraordinary nation that existed at that time under the name ‘Afghanistan,’ a nation that exists today, though not the same way as to those who traveled there before the Communists came, and the Soviets came, and clans and

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radicalized clusters began fighting each other. After the Soviets left we waited too long to notice what was happening and time ran out, for peace-loving Afghans and perhaps for us. The addictive power of conflict, especially pernicious among young men, took hold.

My friends in the rug business, who had been in Afghanistan before my first trip in 1973, spoke about how low rug prices were there. That appealed to me, of course, as my young business needed all the help it could get.

I prepared myself for exceptional deals leading to healthy profits.

But no one prepared me for the final moments of our descent to Kabul. The pilot, staying above high peaks until the last minute, descended so rapidly into Kabul Valley that it felt as if the plane was falling to the ground. Breathing again, I felt the pilot pull out of our dive and his landing was as smooth as silk.

Aware of the coup removing Afghanistan’s last king only three 2 weeks earlier, I did not know what to expect from the soldiers clustered in the airport. After checking and stamping my visa, they merely waved me through.

Stepping outside, there was evidence of the recent coup: a tank with an open hatch, parked in an area reserved for taxis. Sitting atop the tank, a solitary Afghan soldier idly smoked a cigarette and blew smoke rings. A taxi appeared and the driver took me to a small hotel near the Kabul River, next door to a theater with posters depicting Indian actresses, appealingly clad in thin saris.

In bed and asleep by 9.00pm, I woke up to the sound of roaring voices outside. Looking out the window, a dense and cacophonous crowd moved down the street.

I thought, a counter-revolution!

Ducking down and bobbing up for half-seconds to peer over the windowsill, I followed the agitated mob down the street and onto a larger street adjacent to the river.

I listened for sounds of gunfire or tanks, but this far there were none.

It then dawned on me: the theater next door. These men and teenage boys had been watching an Indian film. This was no counter-revolution but only the normal racket of male voices, leaving a theater after seeing thrilling images of women with their arms exposed and faces uncovered.

I began exploring Kabul’s primary rug markets the next day, including one opposite the buzkashi playing field in the oldest part of the city and another around ‘Chicken Street’ in Kabul’s most famous district, Share Naw—New City. Prices seemed good, but not amazing. I was told that Turkmen rugs could be bought at much lower cost in Mazar-iSharif, in the north, and so I set my sights on ‘Mazar’.

Of the three ways to get there—flying in a Russian-made Yak-40 plane, riding in a bus shared with villagers and their poultry, and renting a car and driver—I preferred the car and driver, which cost fifteen dollars a day and allowed me to keep close watch on my goods, as they could be stacked in the back seat and the trunk. The driver spoke some English, and for this charged me

The Rug Show | Show C atalogue — New Yor k 2 016

another fifty Afghanis a day—about one dollar.

Driving north, we spoke little while passing through mud villages and occasionally stopping for tea.

Approaching higher altitudes in the Hindu Kush, we ascended and descended, snowy peaks and lush green valleys. Market day was in full swing in one town and we stopped long enough to purchase a rug with human figures and a horse for thirteen dollars. Arriving in Mazari-Sharif during a dust storm, the driver stopped to allow a camel caravan to pass slowly before us.

The driver dropped me off at a government-owned hotel and the clerk led me to a room large enough for a huge Afghan family. I ate dinner alone in a neighborhood restaurant where male patrons— there were no women—sat on the floor near men engaging in prayer rituals—standing, kneeling,

touching their heads to the floor.

My driver reappeared the next morning and my work began in earnest. During three days in and near Mazar I saw thirty dealers and can still picture an antique Baluch rug purchased in Mazar after laborious bargaining. With bits of

silk and excellent natural colors, it cost just fifty dollars.

I stashed purchases in my hotel room until the morning when my driver and I headed back to Kabul,

his back seat filled to the ceiling with rugs and bags and his trunk equally stuffed. Heading south, we passed through steep terrain with threatening cliffs dropping abruptly only a few feet from the road.

An hour and a half south of Mazar, the driver and I came upon a startling scene. A public bus had crashed into an enormous rock.

Passengers had spilled out of the bus, gathering in clusters. There were no obvious signs of injury and my driver slowed down, but not too much, as a dozen passengers turned their attention toward us, begging for rides.

Only when we were fully abreast of the accident could we see the entire front end of the bus had caved in, pressed against a house-sized boulder. My driver exclaimed, ‘Good driver, good driver!’ We regained speed and traveled another kilometer before I spoke. ‘You said ‘good driver’.

Please tell me what is good about crashing a bus full of people into

a large rock.’ The driver thought for a moment before answering.

‘You do not understand,’ he said.

‘The driver lost the brakes. The bus will crash. It must! But where? The driver must decide. It’s not easy to decide quickly, but he must!

The easy thing is to wait. It’s easy not to crash now, here! But then the bus goes much too fast. If it crashes here, some get hurt but no one dies. There,’ he pointed down the mountain, ‘everyone dies. Everyone! Good driver,’ he repeated.

We were silent for the remainder of the trip south to Kabul, even when stopping for tea. Perhaps the driver used this time to organize his thoughts, for after we unloaded my goods in Kabul and were sitting together in front of my hotel, he said a bit more. ‘You are a young man,’ he said. ‘You do not realize that sometimes it is better to crash early in life, when the damage is not great. Sometimes you wait and wait and the damage becomes very great! In life, you must know when to crash.’ He looked at me intently, as if his steady gaze might carry this lesson to a place within that only more experience could bring to maturity. For, indeed, in some situations in life a person needs to choose the time and place to stop, or life will choose this for us.

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REPORT

RUG SHOW PERSPECTIVE

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xhibitors and buyers from around the world are flocking to The Rug Show @Javits in New York City.

Diane Cotton Caplan examines how the timing couldn’t be better for the 2016 market and how the products and trends that will be exchanged there will help both dealers and exhibitors navigate a global economy that continues to change.

Fabio Morandi of Morandi Carpets, based just south of Milan in Italy, says he sees his participation in The Rug Show as a positioning statement for his company. He wants to elevate his rugs above being mere decorative accessories. ‘I sell works of knotted art,’ says Morandi, who has been in the rug business for more than five decades and whose father was a collector. ‘These rugs are not the work of designers, but of real contemporary artists. My hope is that buyers in New York see my rugs as art.’

The Rug Show @Javits is important because the global creativity represented at the show will help define artistic and decorative trends for years to come. That’s why London-based Ayka Design is in its third year of exhibiting at the show. Creative director and founder Michelle Evans says that each year she has shown more product, a trend that underscores the importance of the

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market to her and her company.

‘For us it’s an important event to meet our clients in person,’ she says. ‘We also take this opportunity to launch some of our new collections. This year we will be debuting our Sari Silks Designs.’

Last year, Jürgen Dahlmanns flew from Berlin to check out The Rug Show, and the volume and quality of international business activity and creativity he saw convinced him that his company, Rug Star, needed to be there, too. This year will be his first as an exhibitor. ‘It didn’t take more than a quick walk through the fair to know it is the place where I want to present my work in the USA for the first time,’ he says. ‘I liked everything, from the people who

organize the show to the exhibitors and the way buyers act.’ That last point is key for Dahlmanns, because Rug Star is also opening a US headquarters this year.

Dahlmanns and Evans agree that US buyers do not dominate The Rug Show, a fact that makes the Javits event special. ‘It brings together international designers with more regional companies all under one roof,’ Evans says.

‘What’s important about this event is the high level of the companies participating, which we feel raises the level of the customers attending the show.’ ‘This exhibition is a unique opportunity for discussion among different cultures, and I believe that art is the ideal means of expression,’ comments Morandi.

Evans said she tests out new ideas with potential and existing customers at The Rug Show @ Javits. It’s the kind of thing that can only be done at a trade show where global design influences can be seen under one roof.

Dahlmanns agrees, adding that he will be listening very carefully to the buyers he interacts with to seize on what they value most in the handknotted category. ‘International attendees give you valuable information to understand the past and the present, and if you are listening carefully and with an open heart you build up an idea of what can be the future,’ he says.

Dahlmanns expects The Rug

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3 1 Mirror (detail), Ayka Design 2 Mirror, Ayka Design 3 The new Rug Show showroom in Vancouver 4 The new Rug Show showroom in Vancouver

Show @Javits to grow into a market similar to Domotex, the renowned global textile fair in Hannover, Germany. That trade show gave his company a foothold in Europe, Russia, the Middle East and China.

He envisions the Rug Show @Javits giving his company access to the entire world.

Right now, he is particularly excited about the North American market. According to Dahlmanns, hand-knotted rugs are deeply woven into well-appointed North American interiors and the interior designers in the US and Canada do stunning work. ‘There are very good traders all over the continent, with great taste and a good network of local interior designers,’ he says.

Hopefully, Dahlmanns and Rug

Star will get the same kind of results as Evans has gained from The Rug Show. She says it has built Ayka a global clientele quicker than it has taken many of her competitors.

‘The interaction of clients seeing our designs in reality rather than in pictures is a great benefit to us,’ she says. ‘Our designs are often about movement and textures, which have to be touched and seen in real life to capture the essence. We definitely see a change in clients buying more from shows.’

Now, more than ever before, New York is the perfect place to be in a world that is otherwise facing uncertainties, from China’s destabilizing middle class to Britain’s jarring exit from the European Union. Both buyers

‘This exhibition is a unique opportunity for discussion among different cultures’

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ANDKHUY RUGS

147 Southwood Center, South San Francisco, CA 94080 Contact: 415 415 0237 Email: andkhuyrug@gmail.com www.andkhuyrugs.com

The Rug Show | Show C atalogue — New Yor k 2 016

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and exhibitors can not only do business and gain new ideas at The Rug Show, they can also gain encouragement from a US market in high growth mode.

That, says Dahlmanns, is reflected in the kind of product buyers and exhibitors will see at The Rug Show @Javits. ‘The designs we do with Rug Star can be very cutting-edge in the execution of pattern, and our knot and material execution is the highest you might find on the market these days in the hand-knotted Persian and Tibetan weave,’ he said. ‘It’s the kind of product only strong and growing markets appreciate.’

When markets are down,

he adds, consumers become conservative about their spending and the kinds of colors and designs they want in their homes. ‘No strong colors are requested and in a tone-to-tone execution you sell solid wool rugs with a little glance of silk,’ he says. ‘Our designs are mostly supercharged with color, complex in the pattern, very high in the knot count, and extremely rich in the use of material.’

That may not fly in other parts of the world right now. But at The Rug Show @Javits, colorful, high-design product is the number-one reason rug dealers and buyers around the world will be coming to New York in September.

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REPORT

RUG SHOW ROUND -UP a Berlin-based designer known for pushing the envelope with unconventional, thought-provoking art for the floor. Dahlmanns, like so many of the celebrity designers and brands on exhibit at the Javits Center, began his career as an architect.

SWITZERLAND

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n impressive roster of overseas rug makers, including the avantgarde Rug Star of Germany and Ayka Design, lend the Rug Show @Javits a definite international vibe. Carol Tisch and Lisa Vincenti report.

The Rug Show @Javits is fast becoming North America’s global fall rug fashion event—a boutique show with big couture names from the US as well as from overseas. In fact, the Rug Show @Javits has become a launch pad for new designs, showcased in New York City before hitting the international circuit, including Domotex in January each year.

This year, America’s rug-buying elite will be treated to head-turning new choices from a growing cache of buzz-worthy international brands

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and designers that includes fresh young faces and seasoned talents.

With exhibitors hailing from Asia, Europe and North America hoping to reach customers from the US, Canada and South America, the Javits show opens the fall selling season and allows buyers to shop the latest looks heading into 2017.

With so many select vendors under one roof, exhibitors are banking on the Rug Show @Javits to be a tremendous lure to rug dealers across the US, and from overseas as well. Below are some of the most notable international businesses participating in the fair.

Zollanvari For Javits, the Swiss-based Zollanvari will unveil its full range of updated tribal and traditional carpets made in Iran, which have not been sold in the US since the embargo against the import of Iranian products was put into effect in 2010.

Attendees will see that in the past six years Zollanvari has transformed

GERMANY

2

Rug Star Descending on the Javits show for the first time this year is legendary Jürgen Dahlmanns of Rug Star,

the color palette and designs of its internationally acclaimed gabbeh collections, including the new Quilt Crazy additions to the Geometric

The Rug Show | Show C atalogue — New Yor k 2 016

and design carpets and continue to hone our dying technique on an ongoing basis,’ said Vartyan. ‘We use various materials to create the special visual effects in our handknotted carpets.’ He added that LivingCarpets offers a range of rugs made of undyed natural wool.

collection. Quilt Crazy reinterprets American quilt designs in a Persian style using the finest highland wools from the Zagros Mountains in a Kashkuli quality.

The company also anticipates its new Dragon designs in the Kundan Pure Silk collection to be hot, as well as Mamluk-inspired carpets with their repeat Turkic gul design.

‘From our Kundan Diffusion Koti Silk collection, we are expecting the new ikat runners with lilac and green tones to be popular,’ Sanjay Purohit, CEO of Zollanvari Ltd, explained.

Sahar Carpets Originally conceived to bridge the gap between the tribal artisans of Iran and rug collectors and enthusiasts in Europe and America, Sahar has come a long way since its first carpets came off the loom in 2000.

Today, the Zurich-based atelier, through its global collaborations, leverages the best materials (such as Persian wool, Chinese silk, handspun, recycled Indian Sari silk and cocoon silk) to execute its complex and detailed contemporary designs.

LONDON & DUBAI Ayka Design Repeat exhibitor K. Michelle Evans, founder of fledgling UKbased Ayka Design says, ‘Having so many companies under one roof will definitely bring a variety of customers to the event. It’s very inspiring for us to meet such different personalities and clients from all over the US. Last year, we even met clients from Peru at The Rug Show.’

Ayka, which launched at Domotex 2014 and was recently selected to exhibit alongside

3

design heavyweights such as Karim Rashid and Paul Kelly at the curated Venice Design 201, plans to showcase the mysterious My Secret Garden collection of handknotted wool and silk rugs with double-dyed threads, and the treering-like, multi-level Circle of Life, crafted of pure silk.

4

AUSTRIA LivingCarpets Though a regular at the imm Cologne show, Georg Vartyan of Living Carpets’ Vienna showroom exhibits for the first time at The Rug Show @Javits. LivingCarpets has its roots near the pilgrimage city of Varanasi along the sacred Ganges River, where its hand-woven rugs have been produced by the same family for three generations.

LivingCarpet’s rugs, crafted from high-quality materials such as cotton, New Zealand wool, bamboo silk, hemp and pure silk, are available with Tibetan or Persian knots and with short or long pile. ‘Over the years we have specialized in unicolored custom

Vartian Headquartered in Vienna, Vartian - The Carpet Company creates oeuvres of singular complexity in color and intricate workmanship.

The family-run business’s handwoven carpets from Nepal are limited-edition pieces that marry modern ideas with traditional rug making techniques.

Vartian views each rug as a work of art and prides itself on its close relationship with its weavers in Nepal, where Vartian runs a program for training master weavers. Currently, the company guarantees its 600 master weavers and their families modern and socially compatible employment with a future in Nepal.

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BELGIUM Louis de Poortere ‘The Rug Show is a social gathering of the most sophisticated designers, buyers, dealers and agents,’ says Thierry Flamant, vice president of sales, Americas for De Poortere Group. De Poortere will showcase the Deco collection of wool and cotton flatwoven and machinemade rugs and broadlooms, derived from the concept of handmade patchwork kilims.

At the September show, the Skyline range (woven with wool on power looms in Belgium) will be introduced to Javits shoppers as a complement to the successful Mad Men collection from Louis De Poortere Deco.

infuses them with a subtle global twist. Based in Milan, Lassus is a trained interior architect and product designer who plans to continue to target US audiences with her minimalist Scandinavianinflected modern rugs.

‘Rather than follow trends, I want to differentiate my designs and offer a collection that has its own Nordic and Italian identity,’ Lassus says. Her rugs are handmade of Tibetan wool, natural linen and silk. The wool is carded, spun and dyed by hand, to give each subtle variations in color and texture.

Morandi Tappeti Fabio Morandi is art patron and connoisseur in addition to curating some of the world’s finest rugs for

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Indeed, Morandi opened his Artetotale gallery in an effort to forge a path integrating classical arts with the ancient art of the knotted carpet. ‘My intention was to use this ancestral support to enhance cultural communication between East and West,’ he explains in regard to the Spendor collection of rugs that sprung from the partnership.

1 Icon – Brain, Rug Star 2 Gabbeh Meadow, Zollanvari 3 Beauty, Ayka Design 4 Rug by Living Carpets 5 Skyline, Louis De Poortere 6 Splendor, Morandi Tappeti 5

ITALY Kristiina Lassus Rugs Officially launched to the American public last fall via a presentation at The Rug Show at Javits, the Helsinki-born Kristiina Lassus takes an understated, refined approach to her rug designs but

his shops in Italy’s Tuscany and Emilia-Romagna regions. While Morandi Tappeti’s range includes everything from contemporary to classics, and vintage patchwork collections, one of Morandi’s most interesting projects is his collaboration with artist Marco Nereo Rotelli.

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Se e yo u in Ne w Yor k .

THE NEW YORK RUG SHOW

Rugs for the thoughtfully layered home.

Come and see us at: THE NY Rug Show @ Javits Sept.10-13 2016 27 East 31st St. 2nd Floor New York, NY 10016 Tel: (212) 725-3545 Fax: (646) 424-0153 E-mail: info@emocrugs.com Website: www.emocrugs.com

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21/07/2016 11:49 am

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SHOW INFORMATION September 10-13, 2016 Jakob K. Javits Center New York City

MAP

We look forward to seeing you this fall at our fifth annual area rug showcase, featuring the most innovative and cutting-edge designs from some of the industry’s most renowned producers and wholesalers. See you there!

SHOW HOURS Saturday-Monday Tuesday

9am-6pm 9am-12noon

HOTEL DISCOUNT

11th Avenue between 34th & 40th Streets Hall 3A Jacob K. Javits Convention Center 655 W 34th St. New York, NY 10001 212-216-2000 Visit: www.javitscenter.com for directions and transportation options.

There are no parking garages at The Javits Center, but there are many garages in the vicinity.

A block of deeply discounted rooms is available at the luxurious Kimpton Ink48 Hotel in Midtown. The offer is applicable to the evenings of 9-12 September 2016, for a Deluxe King Room at the group rate of $149 per night plus any applicable taxes and fees. Rate is subject to availability for The Rug Show-approved, registered guests and customers only. Limited to one room per company.

Kimpton Ink48 Hotel

Kimpton Ink48 Hotel 653 11th Ave New York, NY 10036

Jacob K. Javits Convention Center

DINNER PARTY Join us for the annual Rug Show New York Cocktail/Dinner Party on Sunday September 11 at 7:30pm. Registration for the event is required at the Javits Center during show hours, when full details will be given out.

COCKTAIL RECEPTION Interior Designers are invited to the COVER Lounge to join us for a special reception on Monday September 12 at 3pm during the show at Jakob K. Javits Center, New York City.

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e R See Se ug S us a pt. t h 10 ow@: -13 , 2 Javi 01 6 ts

284 Fifth Avenue, Ground Floor • NY, NY 10001 1-800-3-Shalom • 212-695-3000 • Fax: 212-695-0022 info@shalombrothers.com Visit us this Fall at: The Rug Show @ Javits - September 10-13 During Metro Market Week Special Pricing and Incentives on all Collections

www.shalombrothers.com