DAS AUTO MAGAZINE

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seven things

seven things ‌ ... we have learned this time around. With each issue, the editors of das Auto. Magazine also expand their own horizons.

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In ten years, we’ll be reading newspapers . Our report on the present and future of automatic driving revealed amazingly concrete insights: Computers today can drive more safely than tired drivers. Humans are superior in complex situations. And in 10 to 15 years it will be possible to read the newspaper at the wheel, while driving down the motorway. Page 38

Rhinoceros horn is the new gold . International organized crime has discovered the trade in rhino horns for the East Asian market. There, rhino horn in powdered form is considered a sexual enhancer and status symbol and keeps setting new record prices on the black market. It has become more lucrative than gold or ivory. A pair of horns weighs up to seven kilograms and fetches anything up to 200,000 euros. Page 76

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tonnes of CO2 per year are being saved at the new Volkswagen biogas plant in Pune, India. Just one of the many clever ideas from the Think Blue. Factory initiative. Page 52

The story behind the smallest up! The body of the model car is pressed into its mould at up to 250 degrees. Page 68

Good advertising taps into the audience’s cultural background. Amir Kassaei, advertiser Page 46

No hot wax before polishing . Two valuable pieces of advice from our piece on spring polishing for your car: Avoid hot wax in the car wash if you want to care for and polish your car by hand! And don’t scrape off stubborn bird droppings but instead soak them gently with wet newspaper. Page 62

The right Golf for everyone . Cars for certain character traits – does it make sense? We tried it out – and have linked all the Golf models to a particular character type. Lo and behold – the Golf family really does have the right model for everyone.

Golf: Fuel consumption in l/100 km: 6.6 to 4.6 (urban), 4.5 to 3.3 (motorway), 5.2 to 3.8 (combined), CO2 emissions in g/km: 122 to 99 (combined)

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contents

02 /2013 issue.

discover more. 06 Beetle Cabriolet Six young creative minds investigate how the beach, fun and the new Volkswagen get on together on the world’s most famous sunny island.

Open Air: With the Beetle Cabriolet in Hawaii. Page 6

20 Golf Personality For the launch of the GTI, GTD and Variant: Find out which Golf suits you best.

Endangered: Hunting the rhino hunters. Page 76

standards. 3 seven things 37 brand news 45 everyday heroes 55 technology news 66 car myths 86 on the road again

28 WRC Fans What is a sports rally without the enthusiasm of its devotees? A photo report from the sidelines of the World Rally Championship.

think ahead. 38 Autopilot Sit in your Passat, take your hands off the wheel and let a computer chauffeur you around. We tested it. An automatic drive through Berlin. 46 Mad Ad Men The Beetle campaign of the 60s is still considered the best advertising of all time. Creative guru Amir Kassaei explains what we can learn from it today. 52 Think Blue. Factory. Ten clever examples showing how Volkswagen can reduce its impact on the environment.

live smarter. 56 Entertainment The 800-kilometre trip to grandma’s is a long haul for children. Get with our backseat programme. 62 Paint care Washing, polishing, sealing – these tips will help give your car its spring shine. 68 Model cars Deep in Germany, the term minicar gains a whole new dimension – 1:87 scale model. 76 Rhino With support from Volkswagen, South Africa’s rangers are fighting back against the rampant poaching of rhinoceroses. Their horns are in high demand in Asia.

Personality question: Which Golf am I? Page 20

Child’s play: The best tips for entertaining on the road. Page 56 4

Das Auto. Magazine 02/2013

Beetle Cabriolet: Fuel consumption in l/100 km: 10.3 to 4.9 (urban), 6.3 to 4.1 (motorway), 7.8 to 4.5 (combined), COȬ emissions in g/km: 180 to 118 (combined) Golf: Fuel consumption in l/100 km: 6.6 to 4.6 (urban), 4.5 to 3.3 (motorway), 5.2 to 3.8 (combined), COȬ emissions in g/km: 122 to 99 (combined)

contents

Imprint

Photos *HRUJ 5RVNH 2ODI 7LHGMH David Chancellor/INSTITUTE *XQQDU .QHFKWHO 9RONVZDJHQ $* Illustration .LUFKHU%XUNKDUGW ,QIRJUDČ•N

Das Auto. Magazin 02/2013 issue Š 2013 Volkswagen AG Publisher: Volkswagen AG Berliner Ring 2, 38440 Wolfsburg, Germany Editor-in-Chief: RĂźdiger Schingale, Tel. +49 (0)5361 936309 Email: ruediger.schingale@volkswagen.de Project management: JĂśrn Hinrichs (GLWRULDO RČ—FH GHVLJQ DQG SURGXFWLRQ KircherBurkhardt GmbH Heiligegeistkirchplatz 1, 10178 Berlin Tel. +49 (0)30 440320, www.kircherburkhardt.com Advertising department: KircherBurkhardt GmbH Heiligegeistkirchplatz 1, 10178 Berlin Tel. +49 (0)30 440320, www.kircherburkhardt.com Production: Michael Wintermeier, Peter Becker GmbH Medienproduktionen Zu dem Balken 9, 38448 Wolfsburg, Germany Composition: Peter Becker GmbH Medienproduktionen DelpstraĂ&#x;e 15, 97084 WĂźrzburg, Germany Printing: Mediahaus Biering GmbH Freisinger LandstraĂ&#x;e 21, 80939 MĂźnchen, Germany

A further contribution towards preserving resources. Das Auto. Magazine awarded the Blue Angel eco-label. The paper used (Enviro Top) was produced, climate-neutrally and without optical brighteners and chlorine bleach, from recycled waste paper. All other production materials used also comply with the requirements of the Blue Angel eco-label (RAL-UZ 14). The Blue Angel is considered to be one of the most stringent eco-labels in the world.

Das Auto. Magazine on all channels.

Minicar: A visit to the global market leader for minature models. Page 68

&/,&. With our iPad app you get exclusive content, videos and more. Free in the App Store at: Das Auto. Magazine Our website keeps you up to date: www.dasauto-magazine.com

Golf GTD: Fuel consumption in l/100 km: 5.5 to 5.1 (urban), 4.0 to 3.7 (motorway), 4.5 to 4.2 (combined), COČŹ emissions in g/km: 119 to 109 (combined) Golf GTI: Fuel consumption in l/100 km: 8.1 to 7.5 (urban), 5.4 to 5.1 (motorway), 6.4 to 6.0 (combined), COČŹ emissions in g/km: 149 to 139 (combined) *ROI 9DULDQW Fuel consumption in l/100 km: 5.4 to 3.9 (combined), COČŹ emissions in g/km: 124 to 102 (combined)

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discover more. hawaii

meet the Young and hungry for sun, six creative minds took a two-week road trip for Volkswagen around Oahu, Hawaii’s main island. Their companions: three brand-new Beetle Cabriolets in the 50s, 60s and 70s special editions. Their mission: an unforgettable trip. Text Mary Sherpe Photos Georg Roske

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Das Auto. Magazine 02/2013

discover more. hawaii

beetles . 70s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.3 (motorway), 6.8 to 4.5 (combined), COČŹ emissions in g/km: 158 to 118 (combined)

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discover more. hawaii

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Tayo, whose nickname is )DE FRQȕUPV KLV UHSXtation as an all-round talent right at the start of our trip: On the MTV show Dexpedition he ZDV D FOLȔ MXPSHU DQG a coconut opener, and now he’s showing us his skating skills.

50s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.1 (motorway), 6.8 to 4.5 (combined), COČŹ emissions in g/km: 158 to 118 (combined) 60s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 6.4 (urban), 5.6 to 4.4 (motorway), 6.8 to 5.1 (combined), COČŹ emissions in g/km: 158 to 134 (combined) 70s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.3 (motorway), 6.8 to 4.5 (combined), COČŹ emissions in g/km: 158 to 118 (combined)

As Sun As Possible. For the Beetle Cabriolet campaign “As Sun As Possible”, the six protagonists Ana, Catherine, Chris, Andro, Fab and Mary met in Hawaii to experience some fun in the sun together. The group made numerous videos of their experiences, including parachuting, tarp surfing, hula dancing, rock climbing and cooking with a solar oven. The Internet not only has videos but also many photos and stories, music and blogs, links and background information on the six companions. On YouTube you can see videos classed under the keyword “myvolkswagen”. All the information: www.beetle.com/asap

surf and ride .

Every morning we get to choose from three chic Beetles for our day trip – here’s a small sample of our activities: Andro, Ana, Cat and I about to go canoeing (top), Ana going snorkelling (bottom left), Cat on the way to a great surf spot (bottom).

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mehr erfahren.

drive on .

Ana and I try to connect my computer to the sound system. First result: it works (via Bluetooth). Second result: we have consistently outstanding sound (particularly when playing the Beastie Boys and TLC). 10

Das Auto. Magazin 02/2013

Modell: .UDIWVWRȔYHUEUDXFK LQ O NP X bis X (innerorts), X bis X (außerorts), X bis X (kombiniert), COȬ-Emission in g/km: X bis X (kombiniert), (ȗ]LHQVNODVVH X

discover more. hawaii

aloha he . I grew out of flat shares a few years ago. In Berlin I have my apartment and at the cinema I don’t like sitting right next to friends because a minimum amount of privacy is very important to me. Well, at least that’s my general attitude. But shortterm flat shares are of course a different matter. Particularly when they’re in such a nice place as this with such an interesting mix of people. It’s 6.00 pm local time in Honolulu. I land after a 25-hour flight with an 11-hour time difference and meet Andro at the pool where he has already got his first severe sunburn. Andro is Slovenian. One of his hobbies is extreme sports and he is also an excellent filmmaker. One by one, the others arrive – Catherine, whose nickname is Cat, a surfer girl, model and singer from Ventura, California. Ana, a singer with Portuguese and British roots, whose cover version of the Rolling Stones song “Angie” has already received two million clicks on YouTube. Tayo, whose nickname is Fab, a protagonist on the MTV travel/comedy/soap Dexpedition, a Norwegian and Italian cliff jumper and a self-professed entertainer.

60s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 6.4 (urban), 5.6 to 4.4 (motorway), 6.8 to 5.1 (combined), COȬ emissions in g/km: 158 to 134 (combined)

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topless .

At 30 degrees in the shade, we often use the Cabrio’s top-down function – for example, near Kuapa Pond (right), on the way to the Diamond Head crater (bottom centre) or at Sandy Beach with Ana and Chris.

Chris, a superb photographer and yogi from Big Sur, California. And me. Our house is a little outside of Honolulu, right by the sea. It has a pretty pool and a huge kitchen which ends up being our living room for the next two weeks. This is where we recover from our day trips, have a drink at night and make our plans. We six have wangled ourselves a kind of dream job this season. Our mission from Volkswagen is to cruise around Hawaii’s main island in the new Beetle Cabrio, at 25 to 30 degrees in the shade, and partake in all the fun things to do, while filming and photographing ourselves doing them and telling our audience all about it. For the six of us have one thing in common: lots

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Das Auto. Magazine 02/2013

check and smile .

Andro and I are both fascinated by snapshots: here we are standing together on Lanikai Beach and sharing the conviction that the phoWR MXVW WDNHQ RQ P\ PRELOH phone of Chris with diving goggles is really quite funny.

50s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.1 (motorway), 6.8 to 4.5 (combined), COȬ emissions in g/km: 158 to 118 (combined) 60s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 6.4 (urban), 5.6 to 4.4 (motorway), 6.8 to 5.1 (combined), COȬ emissions in g/km: 158 to 134 (combined) 70s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.3 (motorway), 6.8 to 4.5 (combined), COȬ emissions in g/km: 158 to 118 (combined)

soundcheck. During our two weeks in Hawaii, we not only listen to lots of music, but also make our own. Ana and Cat, especially, are both passionate singers and guitarists. And both use every moment to talk shop about songs and inspirations.

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Das Auto. Magazine 02/2013

60s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 6.4 (urban), 5.6 to 4.4 (motorway), 6.8 to 5.1 (combined), COČŹ emissions in g/km: 158 to 134 (combined)

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of people are following what we are doing on the web, on Twitter and on Facebook. Most of them would be considered modern, enthusiastic consumers with broad interests, online skills, an eye for trends and lifestyles and a hunger for new experiences. In short, the perfect target group for the Beetle Cabrio. And we’re doing a big test drive on behalf of our fans. Oahu is an island with many faces. The south doesn’t have a lot to do with typical panoramic shots from the Magnum TV series or the Elvis Presley concert Aloha from Hawaii, but instead seems like a mix of Los Angeles and Majorca with its dense

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crop of buildings, wide streets and huge number of drive-ins and coffee shops. The north and west are a completely different story. The north has the best surfing spots with waves breaking into the legendary Pipeline, and in the west you can find untouched nature. As a result, we are on the road quite a lot. The trip from Honolulu to Kaena Point in the west or to Kahuku in the north can take one and a half to two hours, depending on the traffic. We spent 14 unforgettable days. The six of us got on like a house on fire and had a whale of a time – snorkelling, taking surfing lessons, parachuting, skateboarding,

Perhaps our nicest evening was spent on a deserted beach near Turtle Bay. Fire dancers, guitar songs and a URPDQWLF FDPSȕUH E\ the calm ocean – what more could you want?

Beetle Cabriolet: Fuel consumption in l/100 km: 10.3 to 4.9 (urban), 6.3 to 4.1 (motorway), 7.8 to 4.5 (combined), COȬ emissions in g/km: 180 to 118 (combined) 50s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.1 (motorway), 6.8 to 4.5 (combined), COȬ emissions in g/km: 158 to 118 (combined) 60s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 6.4 (urban), 5.6 to 4.4 (motorway), 6.8 to 5.1 (combined), COȬ emissions in g/km: 158 to 134 (combined) Das Auto.Cabriolet: Magazine 70s Beetle Fuel 02/2013 consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.3 (motorway), 6.8 to 4.5 (combined), COȬ emissions in g/km: 158 to 118 (combined)

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Very special editions

The Elegant: The 70s version features shiny chromium-plated wing mirrors and a leather steering wheel. All three models also have light alloy wheels, sport seats at the front, air conditioning, cruise control, a CD changer and heated front seats.

The Cool: The 60s version has interior mood lighting, a dash pad in the colour of the car and leather centre strips. Particularly attractive: the Fender sound system with eight loudVSHDNHUV D FKDQQHO DPSOLČ•HU DQG a 400-watt output.

The Stylish: The 50s version has a three-spoke steering wheel, chromium wing mirrors, retro tyres and KHDWHG ZLQGVFUHHQ ZDVKHU MHWV The new Beetle Cabriolet is also DYDLODEOH ZLWK Č•YH RWKHU WULPV 7KH PRGHOV VWDUW DW ÉŞ %HHWOH &DEULROHW ÉŞ V ÉŞ V DQG ÉŞ V More information at: www.volkswagen.de

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hiking through the jungle, to name just a few highlights. There was always something going on and we were almost always on the road. Most of the time I was at the wheel. This is because the three Beetle Cabrios are special models – a light blue one, a brown one and a black one – and so they have manual gear shifts, which is why Cat couldn’t drive as she is only used to an

Das Auto. Magazine 02/2013

automatic. But it was also because I enjoyed it much more than I had anticipated. Perhaps I should mention that I am anything but a classic “car buyer�. For just six months of my life, during the time after my 18th birthday, I was allowed to call my mother’s old car my own. Since this time, I have mostly lived in cities where I have been best served by a mix of cycling, public transport and car-sharing. And if I fall into temptation, then it’s because of 70s-style designer classics. The fact that I liked the Beetle Cabrio right from the outset has several reasons.

One is its great design with the laughing “front face�. At the same time, the new Beetle is just a little more streamlined, a little wider and a little lower than its predecessor, which I really liked. It has a powerful drive, is easy and stable to steer and offers a very high level of entertainment. Of special note is the Fender sound system with eight speakers and precisely adjustable sound focus – our Hawaii

70s Beetle Cabriolet: Fuel consumption in l/100 km: 8.8 to 4.9 (urban), 5.6 to 4.3 (motorway), 6.8 to 4.5 (combined), COČŹ emissions in g/km: 158 to 118 (combined)

discover more. hawaii

soundtrack from the Beastie Boys and TLC sounded great even while driving with the top down. It’s also extremely easy to listen to your own songs from your smartphone or media player via USB or Bluetooth. Moreover, you don’t have to put the key in the ignition to start the car. You simply push the start button on the centre console and the Beetle starts up if it detects the key in its frequency range.

The roof opens and closes incredibly fast – 9.5 seconds to open, 11 seconds to close. And it even does so in motion (up to 31 mph). This really came in handy for us once when we spied a black cloud on the horizon when driving along the north coast and five minutes later the heavens

unleashed a tropical downpour. But we had a really good time in the Beetle with the roof up and the Fender sound system blasting out the Beastie Boys. I’ve got no idea whether I’ll buy myself a car again soon. But if I do, the Beetle Cabrio will be one of my top choices. Mary Scherpe, 30, has been writing the Stil in Berlin blog since 2006. It attracts up to 90,000 readers a month. www.stilinberlin.de

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the

ȕQH distinction .

With the Golf GTI, GTD, Variant and BlueMotion, Volkswagen has rounded out its model range such that there is now a Golf to suit every taste. To make sure that you aren’t overwhelmed by this wide range of models, we have prepared a character study to help you identify the Golf that suits you best. By Sabrina Künz and Jochen Förster Photos Volkswagen AG Illustrations .LUFKHU%XUNKDUGW ,QIRJUDȕN

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Das Auto. Magazine 02/2013

The uncompromising

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When asked whether it’s the design of the car or the technology that matters most to you, you answer: both, of course! You take no risks. You are willing to accept neither cheapness nor ostentation. You really don’t care who else drives the same car as you do, the main thing is that it takes you safely from A to B – as comfortably as possible, as often as required and over the longest possible time. You only buy the best on the market and believe that experience stands for quality. You have never accepted compromises and aren’t about to start now. Summary: The new Golf VII is perfect for you. Standard-feature highlights (selection) BlueMotion technology (start/stop and brake energy regeneration), multi-collision brake, electronic parking brake including Auto Hold, ESP (Electronic Stabilisation Programme), tyre monitoring indicator, air conGLWLRQLQJ ;'6 HOHFWURQLF GLȔHUHQWLDO ORFN knee airbag on driver’s side Petrol engines: from 63 kW (85 hp) to 103 kW (140 hp) Diesel engines: from 77 kW (105 hp) to110 kW (150 hp)

Golf: Fuel consumption in l/100 km: 6.6 to 4.6 (urban), 4.5 to 3.3 (motorway), 5.2 to 3.8 (combined), COČŹ emissions in g/km: 122 to 99 (combined)

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discover more. golf models

The multi-talented You love your job but understand that a healthy work-leisure balance is good for everyone: your family, your partner, your colleagues and, last but not OHDVW \RXUVHOI <RXU ZHHNHQGV DUH ȕOOHG not with nightclubbing but with actionpacked trips with family and friends. You’re an enterprising type. If you feel like it on a Saturday morning, there’s QRWKLQJ OLNH VHWWLQJ RȔ IRU D ELNH ULGH LQ the hills with your son or a quick jaunt WR WKH FRDVW WR JR NLWH VXUȕQJ ZLWK \RXU daughter – and you expect your car to be able to handle all of this. Summary: :H WKLQN \RXǒOO ȕQG WKH QHZ Golf Variant as irresistible as Reinhold 0HVVQHU ȕQGV (YHUHVW %\ WKH ZD\ LW is also available as a 4Motion model with all-wheel drive. Standard-feature highlights (selection) BlueMotion technology (start/stop and brake energy regeneration), multi-collision brake, height-adjustable driver’s seat, variDEOH OXJJDJH FRPSDUWPHQW ȖRRU KHLJKW and fore/aft-adjustable steering, remote unlocking and automatic folding of the rear backrest, conveniently opening luggage compartment cover, knee airbag on the driver’s side, roof rails in black Petrol engines: from 77 kW (105 hp) to 90 kW (122 hp) Diesel engines: from 77 kW (105 hp) to 110 kW (150 hp)

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Das Auto. Magazine 02/2013

Golf Variant: Fuel consumption in l/100 km: 5.4 to 3.9 (combined), COČŹ emissions in g/km: 124 to 102 (combined)

The marathon man You need the right car to match your VHOI FRQČ•GHQW GHPHDQRXU Ç? D FDU that not only has perfectly functioning components but also possesses a discreetly elegant design. You like to EH RQ WKH PRYH EXW DOVR WR EH HČ—FLHQW You waste neither time nor money. You want to go far and know that the best way of getting there is to use your resources economically. You have already considered running a marathon, climbing Mount Kilimanjaro or competing in a triathlon. When someone mentions great torque, you don’t think it means having a good chat with the neighbours. Summary: We think you should take a look at the Golf GTD. Standard-feature highlights (selection) *7' GHVLJQ ZLWK TXLWH D GLČ”HUHQW ORRN than series models, rear spoiler in car colour, lockable wheel bolts with enhanced theft protection, heatable top sport seats at the front (with lumbar support), multifunction leather steering wheel with aluminium trim, stainless steel pedals, progressive steering, illuminated door sill panel, 7.5 x 17 inch Curitiba alloy wheels Diesel engine: 135 kW (184 hp)

Golf GTD: Fuel consumption in l/100 km: 5.5 to 5.1 (urban), 4.0 to 3.7 (motorway), 4.5 to 4.2 (combined), COČŹ emissions in g/km: WR FRPELQHG HČ—FLHQF\ FODVV $

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The athlete You like to accelerate rapidly, just like your favourite speed machines from the Top Trump cards you played with when you were small. That hasn’t changed: sitting in the driver’s seat doesn’t just mean “accelerated motion between A and Bâ€?. It means really getting going. Enjoying the driving experience. Emotions. And just a touch of adventure. You know that driving can also be sport: the Formula 1, the 24 Hours of Le Mans and the WRC quicken your pulse. “Attack is the best form of defenceâ€? is your strategy of choice in all areas of life. Summary: The Golf GTI could be just right for you. Standard-feature highlights (selection) *7, GHVLJQ ZLWK D GLČ”HUHQW ORRN WKDQ WKH series models, sport chassis lowered by 15 mm, progressive steering, XDS electronic GLČ”HUHQWLDO ORFN DPELHQW OLJKWLQJ LOOXPLQDWed door sill panel, xenon headlights Options: CarNet mobile online services, : '\QDXGLR IURQW D[OH GLČ”HUHQWLDO lock (Performance series) Petrol engines: 162 kW (220 hp) 169 kW (230 hp) Performance

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Das Auto. Magazine 02/2013

Golf GTI: Fuel consumption in l/100 km: 8.1 to 7.5 (urban), 5.4 to 5.1 (motorway), 6.4 to 6.0 (combined), COČŹ emissions in g/km: WR FRPELQHG HČ—FLHQF\ FODVV &

The sun queen

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:KHQ VSULQJ FRPHV DQG WKH ȕUVW ZDUP rays of sun make their welcome appearance, it’s time for you to hit the road. For you, enjoying the fresh air and clear views and feeling the sun and wind on your skin are just as much a part of the driving experience as a truly classical design. This is not to forget quality – but quality applies to all Golf models. And certainly to someone with your dreams and aspirations. Summary: Without a doubt, a Golf Cabriolet is the right car for you. Standard-feature highlights (selection) Darkened LED rear lights, radiator grille with chrome strips, comfortable fabric seats, fully automatic, electric-hydraulic fabric hood, height-adjustable front passenger seat, matt chrome decorative inlays for the instrument panel and door cladding, rear bumper in sport design, chrome trim for convertible hood Petrol engines: 77 kW (105 hp) to 155 kW (210 hp) Diesel engines: 77 kW (105 hp) to 103 kW (140 hp)

Golf Cabriolet: Fuel consumption in l/100 km: 8.4 to 5.2 (urban), 5.4 to 4.1 (motorway), 6.4 to 4.4 (combined), COȬ emissions in g/km: 150 to 117 (combined)

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The connoisseur An eye for that extra touch? Quality is all-important for you and you also appreciate the small comforts that make everyday life more pleasant. You like to know what is going on and therefore would rather sit slightly higher in the car. You also like small but practical conveniences such as a driving asVLVWDQFH V\VWHP ȕWWHG DV VWDQGDUG RU a wide range of options for arranging seats, space and luggage areas. Barstool or armchair? You’d usually opt for the comfortable cushioning. Summary: The Golf Plus could be just right for you. Standard-feature highlights (selection) ESP (Electronic Stability Programme) with counter-steering assistance including ABS (Anti-Lock Braking System) with brake assist, ASR (Anti-Slip Regulation), EDL (ElecWURQLF 'LȔHUHQWLDO /RFN DQG ('7& (QJLQH Drag Torque Control), asymmetrically dividing rear seat which can be moved and folded longitudinally with backrest angle adjustment and centre armrest, central locking with remote control Petrol engines: 59 kW (80 hp) to 118 kW (160 hp) Diesel engines: 77 kW (105 hp) to 103 kW (140 hp)

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Das Auto. Magazine 02/2013

Golf Plus: Fuel consumption in l/100 km: 8.8 to 5.2 (urban), 6.1 to 3.9 (motorway), 7.5 to 4.3 (combined), COȬ emissions in g/km: 174 to 114 (combined)

The mastermind

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Some like to curb their indulgences, you like to curb your fuel consumption. Economical driving is not just about saving money, it’s a modern worldview that encompasses sustainability issues, emissions values and the energy cycle. In short, you like to help ensure that our grandchildren inherit the earth while it is still intact. This doesn’t mean that you’re a slouch when the lights go green – for GULYLQJ GHȕQLWHO\ KDV WR EH IXQ Summary: The Golf BlueMotion was made with you in mind. It will be available in late summer 2013. At the end of the year the Golf Variant BlueMotion ZLOO MRLQ WKH IDPLO\ FRQVXPSWLRQ bO with corresponding 85g COȪ, top speed 200 km/h). Standard-feature highlights (selection) Aerodynamically optimised, super low rolling resistance tyres, internal engine modiȕFDWLRQV VSHHG PDQXDO JHDUER[ VWDUW stop system Diesel engine: 81 kW (110 hp)

Golf BlueMotion: Fuel consumption in l/100 km: 3.2 (combined), COČŹ emissions in g/km: 85 (combined)

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pedal

to the

metal! For many, the greatest thing about rallies is the fans. Who are these people? And what drives them to follow their idols who race at dizzying speeds over hill and dale, through mud and snow, on every single continent? :H KHDG RȔ RQ WKH URDG ZLWK WKH JUHDWHVW DȕFLRQDGRV RI WKH :RUOG 5DOO\ Championship. Text Jochen Förster Photos (VUD 5RWWKRȔ

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discover more. wrc

8S FORVH DQG SHUVRQDO 5DOO\ fans are famous for appearing anywhere, in any weather, to catch a view of their heroes.

plus ça change . Our first drive up the Col de Turini is a textbook rally scenario – weather changes by the hour, chaotic traffic, unpredictable turns and frenetic fans en masse. By the early morning hours, all roads leading to the most famous summit in the rally calendar are essentially massive car parks, packed with spectators who have been arriving in a steady stream since the night before. They’re all bound for the 1,607-metre mountain, all in their own cars – about a third in caravans – and parked all along the narrow, winding pass road, making it all but impassable for ambulances. And that’s how it goes on a tour. Suddenly the weather changes from rain to sleet, and then to snow. The world around us turns to mud. The organisers promptly close all access to the col. We attempt to make the ascent but are forced to give up, soaking wet, amidst euphoric spectators from Florence, Lyon and Barcelona. We witness a formidable crash.

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In short, it was the usual chaos of the Rally Monte Carlo; for chaos, and its bosom buddy improvisation, are as inextricably a part of rallying as the primal scream is of skydiving. Some regard rallies as the last bastion of real motor racing. While Formula 1 devolves into a circle-driving competition in which equipment, technology and rules play an ever more decisive role, a rally driver still never knows what awaits him around the next bend. No one curve is like another, and the driver who fails to react in fractions of a second when a chunk of ice, an errant rock or a deep rut appears out of nowhere will quickly find himself in the ditch, or hopelessly out of contention. Rally is a sport for adventurers – handson and unpredictable, always risky and not infrequently dirty, like life itself – undoubtedly the main reason why fans of the World Rally Championship are among the most loyal and enthusiastic of all

Particularly impressive drifts send a buzz through the crowd.

discover more. wrc

Weather-resistant fans: “Inclement” just isn’t in the vocabulary of true :5& HQWKXVLDVWV

racing aficionados. The true fans are the ones who camp out in the sticks night after night in any weather – albeit in some of the world’s most beautiful settings – just to witness the matadors of mud and gravel as they speed, drift and jump around the circuits. In Sweden – generally with metreshigh snow and 20-metre jumps at 20 below zero. In Greece – endless potholes and up to 50-degree heat. In Germany’s Eifel region – with 200,000 fans on the Panzerplatte at the Baumholder military training grounds. Or here at the Rally Monte Carlo this winter, in the village of Moulinet at the foot of the Col de Turini. As I said, the sleet keeps pelting down and the temperature

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hovers just above zero, but the visitors don’t mind. Indeed, it’s part of the experience. Inclement weather? Not in the vocabulary of WRC fans. Hundreds crowd the hairpin turns of Moulinet, some beneath makeshift tarpaulin coverings, others warming themselves at impromptu fire pits, everyone consuming warming drinks and anxiously anticipating the breakneck manoeuvres of the star drivers. The French are out in numbers, but there are even more Italians. A chorus of whistling greets each driver. Particularly impressive drifts – the technique in which the rear wheels drift outwards – send a buzz through the crowd. All that’s

discover more. wrc

For fans, witnessing a crash up close is the ultimate rally experience. Hands-on experience: With the assistance of fans and race marshals, Volkswagen driver JariMatti Latvala pushes his car to the shoulder after the crash.

9RONVZDJHQ LQ WKH :5& 7KH :RUOG 5DOO\ &KDPSLRQVKLS will feature 13 rallies in 2013, including stops in Argentina, Australia, Mexico DQG )LQODQG 7KH :5& NLFNHG RȔ LQ -DQXDU\ ZLWK WKH 5DOO\ 0RQWH &DUOR and will conclude in Wales in midNovember. From August 22 to 25, WKH $'$& 5DOO\ 'HXWVFKODQG ZLOO take place in and around Trier. Volkswagen LV VWDUWLQJ IRU WKH ȕUVW WLPH ZLWK WKH 3ROR 5 :5& 7ZR teams – one with Sébastien Ogier and Julien Ingrassia and the other with Jari-Matti Latvala and Miikka Anttila – have been highly competitive, with Ogier and Ingrassia postLQJ WKHLU ȕUVW ZLQ LQ WKH VHFRQG FKDPpionship rally in Sweden. Information, videos, webisodes etc: www.volkswagen-motorsport.com www.rallytheworld.com

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Improvisation is standard operating procedure: A spectator keeps dry with a tarp and plastic bags on the Col de Turini.

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Heaven for eccentrics: this Norwegian has spent years following the rally caravan around the world.

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Photo Volkswagen AG (1)

)O\LQJ YLFWRU\ $W WKH 5DOO\ 0H[LFR IDQV ZLWQHVV 9RONVZDJHQ GULYHUV 2JLHU DQG ,QJUDVVLD KXUWOH KRPH IRU WKHLU VHFRQG ZLQ RI WKH VHDVRQ

missing is the great snowball fight between the Italian and French fans who revere the Col de Turini – maybe next year.

pure adrenaline. Then comes the rush of adrenaline. Precisely where we’re standing, Volkswagen drivers Jari-Matti Latvala and Miikka Anttila slam their Polo R WRC into a stone wall at 80 km/h, demolish the opposing parapet and rip the front off the Polo. They’d blundered into the misdirected tyre track of the

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car in front, which had brushed the wall at the very same spot. Five seconds later, Latvala and Anttila are out of the car, apparently uninjured. Ten seconds later, 20 marshals and 200 fans are on the road. A minute later, wildly gesticulating marshals announce the impending arrival of the next car. The car speeds toward the crowd – whilst the masses scatter to the sides – and passes Latvala’s hastily shouldered Polo at around 75 km/h with about 20 cm to spare from both the wall on the left and the Polo on the right. The fans are going bonkers. Witnessing a crash up close is, for them,

the quintessence of rally on steroids, a Vin Diesel flick in real time. Many will pocket pieces of debris as souvenirs. Luis, 24, from Barcelona remarks that “some rally fans wait a lifetime for such a moment.� Latvala is not the only driver to suffer a crash that day. By midday, journalists’ online reports are describing “the toughest Monte stage of all time�. In late afternoon, the race directors cancel the remaining two night stages. The notorious “night of the long knives� at Monte Carlo is over before it begins, this time. But rally fans are pleased as punch all the same.

think ahead. news

news

Brand and mobility What’s been happening in the world of Volkswagen? The Europeans like the Golf best. The Beetle GSR and cross up! introduce themselves.

car of the year 2013: the Golf . The Golf is Europe’s Car of the Year. The European Car of the Year award is one of the most renowned in the industry. Since 1964, the best new cars have been presented. This year, the jury – 58 auto journalists from 22 countries – nominated eight candidates for the finals. With 414 points, the Golf clearly outdid the competition – the car in second place lagged a full 212 points behind. The Golf not only scored for quality, comfort, low consumption and emissions levels, and good drive properties, but also in the important category of safety.

exclusive beetle .

Photos Volkswagen AG (3)

sporty look . Volkswagen presented the new Golf Variant and the study of an extra sporty version – the Golf Variant Concept R-Line – in Geneva. Never before has there been a Variant in the R-Line deVLJQ )RU WKH ȕUVW WLPH WKH VWXG\ shows Volkswagen’s vision: with individualised front section, modiȕHG UHDU SRZHUIXO VLOO SDQHO DQG 18-inch R-Line rims.

The new Beetle GSR is a particularly rare species – Volkswagen has only produced 3,500 of them worldwide. GSR? The abbreviation pays homage to a legendary model: the Beetle 1303, known as the “Gelb-Schwarzer Renner� (“yellow-black racer�) that inspired automobile fans 40 years ago. And there were only 3,500 of those, too – in two colours, naturally, just like its sporty 2013 descendant with 210 hp/155 kW. The new Beetle GSR can be ordered from May 2013 and will be delivered from autumn 2013. Price in Germany: 30,300 euros.

new family member for the up ! A new member of the up! family was introduced at the Geneva Motor Show. The cross up! is sporty, with an elevated body and 16-inch light metal rims. From the side, black covers on the wheel arches and sills, as well as circumferential door protection panels with cross up! lettering, make for a sporty look. Additional unmistakable features include the silver roof rack, the wing mirrors painted in light silver metallic, and the bumpers with silver inserts. The sporty look is continued inside the car with special chrome and leather details.

Golf: Fuel consumption in l/100 km: 6.6 to 4.6 (urban), 4.5 to 3.3 (motorway), 5.2 to 3.8 (combined), CO2 emissions in g/km: 122 to 99 (combined) up!: Fuel consumption in l/100 km: 5.9 to 5.0 (urban), 4.0 to 3.6 (motorway), 4.7 to 4.1 (combined), CO2 emissions in g/km: 108 to 95 (combined) Golf Variant: Fuel consumption in l/100 km: 5.4 to 3.9 (combined), CO2 emissions in g/km: 124 to 102 (combined) Golf GSR: Fuel consumption in l/100 km: 7,6 to 7,3 (combined), CO2 emissions in g/km: WR FRPELQHG HČ—FLHQF\ FODVV ( IRUHFDVWV

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on a

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think ahead. autopilot

autopilot. +RZ GRHV LW IHHO WR EH FKDXȔHXUHG E\ D FRPSXWHU even while sitting at the steering wheel yourself? Our reporter gave it a try. A test drive through Berlin with the self-driving Passat. And a look into the (not so distant) future of automatic driving. Text Annekatrin Looss Photos Martin Grega

have no fear . My encounter with the future could end in a matter of seconds – with a crash into the grey brick wall about 20 metres ahead of me. The silver Passat is driving towards it at 30 km/h. I intend to keep my hands in my lap, because I’m driving a robotic car which is one of Europe’s most highlyadvanced autonomous automobiles. This Passat steers, brakes and accelerates all on its own. I’m less afraid for my life than for the ₏400,000 euros worth of technology built into this prototype. But it is 100 percent reliable: The car rounds the curve before the wall in time. I lean back, but then tense up again for a brief moment when two pedestrians appear at the edge of the carriageway. Are they in danger? Not at all. The Passat calmly evades them. Seconds later it detects and subsequently goes around a bush protruding into the carriageway. Self-inflicted scratches on the paint, dents or worse are a thing of the past with this robotic automobile.

Only at the very start is there a hint of tension: Our reporter tests autonomous driving.

VIDEO images from the Passat in Berlin plus an interview at: www.dasauto-magazine.com

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My faith in the car grows quickly. All cause for concern has disappeared by the next curve, the next pedestrian. It’s a feeling comparable to being on rails. Almost like a rollercoaster. Not as terrifyingly swift, but fascinating just the same. Armed with a â‚Ź100 million euro insurance policy and special permissions, the research team at the Freie Universität Berlin (FU) has been allowed to test the vehicle in Berlin’s traffic. It glides smoothly into the flow of traffic at Theodor-Heuss-Platz.

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Inside the AutoNOMOS research project’s 3DVVDW D SDVVHQJHU FRQVWDQWO\ PRQLWRUV WKH WUDȗF ZLWK D ODSWRS WR HQVXUH VDIHW\

The ten kilometres to the Brandenburg Gate go by without Tinosch Ganjineh having to intercede. This 33-year-old information scientist is the technical director of the AutoNOMOS project. The Passat navigates the roundabout expertly like an experienced taxi driver, swims easily along with the stream on the Strasse des 17. Juni, fastidiously observing traffic regulations. “That always attracts attention,� says Ganjineh. The silver Passat drives somewhat more slowly than any

of the others and maintains a larger safety gap. Finally, it parks on the centre strip in front of the Brandenburg Gate. What sounds like science fiction is made possible by the FU researchers’ software. Twenty scientists developed it over a two-year period. The Passat’s hardware, on the other hand, is already being used in serial production. The only parts that researchers needed to retrofit were a high-precision GPS – to which the car owes its ability to know its location at all times

– and a few environment sensors with a range of 150 metres enabling it to find its way around in road traffic. Several laser scanners and radar sensors plus three cameras record the vehicle’s surroundings and deliver a threedimensional image to the technology in the boot, which then evaluates the sensor data and transmits the appropriate actions to the drive technology, which in turn brakes, steers or accelerates the car. Actuator engineering is also standard equipment

already in mass-produced vehicles with driver assistance systems. “Every modern medium-sized vehicle is essentially a motorised robot,” says Ganjineh. Today, nearly all car producers provide vehicles that can maintain speed and stay in the carriageway, give warning when changing lanes or monitor the blind spot. In short, they can see and steer, brake and accelerate on their own. So will we be sitting behind the steering wheel without doing anything in ten years? Or even in five?

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think ahead. autopilot

}8S WR QRZ HYHU\WKLQJ WKDW LV outside of the norm overtaxes the software.ÂŤ

For years, researchers have been testing computer systems that enable drivers to take their hands off the steering wheel. At least for a moment. On the motorway. These systems would be overwhelmed by city driving with its complex network of streets. For that environment there is the parking assist system. And ABS. This braking system, which launched the entire automation trend, has been standard equipment on passenger vehicles since the 1980s. Some research teams are competing with one another worldwide to develop modern steering systems. The Berlin scientists are among the frontrunners in one discipline. Their vehicles can recognise traffic signals and react to them. Volkswagen introduced its Temporary Auto Pilot in 2012. It can navigate a vehicle on motorways at speeds of up to 130 km/h by itself. It won’t be long until it is ready for serial production. And where does it go from here? Carto-car communication is the next step into

the future. Manufacturers have long been trying to create vehicular networks. The ultimate goal, car-to-x, or the exchange of a car’s information with all possible variables such as other vehicles, traffic signs or traffic signals, has been undergoing testing for some time. One example of these tests is an EU project in which all well-known automobile manufacturers and suppliers are participating. “The tests are going well. Now the manufacturers must decide how soon they will put the results into practice,�� says Ganjineh. Most of all, the liability issue still has to be clarified. As he sees it, “Autonomous driving is becoming a slow revolution�. Little by little, passive and warning systems are being replaced by assistance systems that intervene themselves. And then what? Climb in, drive off and finally get some calls done in peace or catch up on some sleep? According to the Vienna Convention of 1968, every vehicle in Europe requires a driver who can

intervene immediately. The FU researchers would prefer to send the Passat through the city streets without a driver. “It would work,� says Ganjineh. In ten to fifteen years it will have become routine. It has been demonstrated that computers drive more safely than distracted or tired drivers. They react quickly and precisely. There would be less congestion, lower fuel consumption and fewer accidents if all cars were driven automatically. It’s a win-win for humans. Doesn’t demographic change also demand that kind of technology? People could drive safely into advanced age. Of course, no one likes to be bossed by a machine. But at least one has the choice of being supported by it. Or not. What can humans do better than the autopilot? “Up to now, everything that is outside of the norm overtaxes the software,� says Ganjineh. “Humans cope with unexpected situations better.� Thanks to one thing that no computer possesses as yet: common sense.

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&RPSXWHU WDNH RYHU WKH controls! Autonomous driving will soon be possible – at least in part.

ÂťMan is the measure.ÂŤ Volkswagen expert Arne Bartels on the prospects for autonomous driving. Being driven by one’s own car was long considered a utopian concept. How far are we today from seeing it realised? We are quite close to it. Systems such as active cruise control (ACC) already exist. The next step is partially autonomous driving in manageable situations such as traffic jams. That means the vehicle takes over some simple functions from the driver at low speeds. Staying in the carriageway, maintaining safety gaps, keeping speed. Such monotonous manoeuvres in congested traffic become superfluous. This “traffic jam assistantâ€? will be available in serial production very soon.

So we’ll soon be reading newspapers in WUDȗF MDPV" We’re not quite at that point yet. Drivers can relax in their seats, but they still have to remain alert and intervene if something unforeseen happens.

What’s needed before we read papers? For a car to drive at a highly autonomous level, it has to be able to master nearly all 44

Das Auto. Magazine 02/2013

eventualities. In other words, the system has to recognise sudden obstacles early and react. This is precisely where the biggest challenge lies – at higher speeds and in dense city traffic.

6WLOO ZHǒUH EHWWHU WKDQ FRPSXWHUV LQ complex situations. Up to now, yes. We simply have a lot more experience and are able to interpret such scenarios better. For instance, we can quickly recognise whether the obstruction in front of us is a cardboard box or a massive boulder. A computer can’t yet do that to the same degree. We’re working on that. But the computer is superior with respect to qualities such as attentiveness and reaction time. A computer is never sleepy or distracted. What about legal considerations? The 1968 Vienna Convention specified that every driver had to be in complete control of his vehicle at all times. National highway codes have followed that to this day. We will need changes in the law before we can

start mass-producing highly autonomous driving systems.

Do we need new driver training programmes? Many people are afraid WR OHW WKHPVHOYHV EH FKDXȔHXUHG E\ D computer. Tests have shown us that most people get used to the new driving style astonishingly quickly. Their initial fear disappears within just a few minutes. Most of our customers rely on our systems. We have to repay this extension of trust with maximum dependability. I think it will take at least ten years before highly autonomous driving is possible and permitted. Then you will be able to relax with a newspaper at low speeds in a traffic jam. Fully autonomous driving – the vehicle drives, you take a little nap – that will remain utopian for the time being. 'U $UQH %DUWHOV Head of Automatic Driving at Volkswagen Interview Jochen FÜrster

think ahead. heroes

everyday heroes

The turbine wheel offers more power with turbocharging despite downsizing – a paradox arising from a small component that spins almost out of control.

42

mm diameter: The turbine wheel in the turbochargers of Volkswagen’s two-litre TDI engine (110 kW), is hardly any bigger than a two-euro coin.

Photo Bosch Mahle Turbo Systems (1)

extremes of mechanical and thermal capacity . The smaller the engine, the more important the turbocharger. It increases the power of an engine by increasing the rate of flow. To do this, the turbo uses a compressor in the intake manifold – which is then powered by the energy of the exhaust gas thanks to the turbine wheel. The wheel, part of the exhaust turbine, rotates rapidly, allowing the removal of heat and pressure from the exhaust gas. The kinetic energy of the turbine wheel is transmitted via a shaft to the compressor in the intake manifold. The rotation speed and intense heat place huge stress on the small component. The charging and lubrication of the rotor are arts in themselves.

232,000

Special materials: So precisely which alloy is the turbine made of? Ah, that’s a closely guarded secret.

820

degrees Celsius: The paddle wheel must be able to withstand any exhaust gas temperature, even at full throttle on the open road.

revolutions per minute: The comparatively tiny component is driven by exhaust gases moving at high speed through the turbocharger.

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1949

1950

Âťgood advertising takes the custo seriouslyÂŤ 1955

1956

1959 46

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1951

1952

mers 1954 Original, bold, self-deprecating: The Beetle campaign of the 1960s is rated the best campaign of all time. It was created by the New York agency DDB. 7KHLU &KLHI &UHDWLYH 2ศ FHU $PLU Kassaei explains what the advertising industry today can learn from that era.

1957

Interview Jochen Fรถrster

1960

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think ahead. beetle advertising

1965

Ç”(YROXWLRQDU\ $GYHUWLVLQJÇ• 7KLV famous advert for the German market explains very graphically that Volkswagen has been careful about changes to a proven product from the year dot.

“Mad Men� Season 1, Episode 3: In the most perfectly constructed TV series in recent years, a few advertising men are sitting in a meeting on Madison Avenue in Manhattan when one of them shoves a magazine advertisement under another’s nose. “Have you seen this?� one of them asks. “Yes,� says another. “I don’t know what I hate more, the car or the ad.� “No chrome, hardly any horsepower, foreign, that car is just repulsive,� opines a third man. A fourth finds the ad witty. They trade arguments until one of them finally concludes, “Repulsive or witty – the fact remains that we have been talking about it for the last 15 minutes.� That’s how it was for many – for advertising professionals and car salesmen alike. The “Lemon� ad under discussion made waves as no other ad had ever done before, assisting the Volkswagen Beetle to unimaginable sales figures in the United States, and is today considered ground-breaking. AdAge magazine has even ranked the affiliated “Think Small� campaign as the best of all time. “Lemon� also marked the beginning of the ascent of Doyle Dane Bernbach (DDB) from a small New York agency to one of the world’s leading creative agencies. For decades, DDB was considered the industry trend-setter, the industry itself to be style-defining for society as a whole, and the advertiser’s profession as desirable. According to surveys, however, the advertising profession’s standing nowadays is at rock bottom – beaten to last place only by insurance salesmen. It is past time to find out what advertisers today can learn

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from that bygone era, and who better to ask than Amir Kassaei, 44, DDB Worldwide’s New York-based Chief Creative Officer and one of the advertising industry’s most colourful figures.

Mr. Kassaei, the 1960s are thought of as the golden age of modern creative advertising, and today more than ever. Truth or myth? Kassaei: Both. The creative revolution that began in New York back then fundamentally changed the world of advertising. Prior to that, advertising was first and foremost information. Then a small agency in a Manhattan came along and made an unprecedented move: They were able to persuade the Americans to buy a German car, and on top of that, one that was so tiny by the then accepted US standard that it barely deserved to be called a car. And they met people on their level with precisely that image. “Lemon� is synonymous with a piece of junk. That was new. DDB’s “Lemon� ad became the most revolutionary

}$OO RI D VXGGHQ advertising became a cultural metaphor that could change the world for the better.ÂŤ $PL .DVVDHL Chief &UHDWLYH 2Č—FHU RI DDB Worldwide

1959

ǔ7KLQN VPDOOǕ 7KLV 86 SRVWHU FRXQW ered the usual Beetle clichÊs (small, slow) with facts (economical, easy to park) in a light-hearted, ironic register, thereby setting new standards in the advertising industry.

1960

Ç”:H SOXFN OHPRQVÇ• 7KLV %HHWOH Ç? DV ZH Č•QG RXW Ç? ZDV UHMHFWHG EHFDXVH there was a scratch on the glove FRPSDUWPHQW $GYHUWLVLQJ KDG QHYHU been so wry (and sophisticated).

advertisement of all time. It was so iconic that Andy Warhol painted the motif. All of a sudden advertising became a cultural metaphor that could change the world for the better. Everything that has been done under the creative communication label since then is based on that supernova. In other words, a myth of origination that is rooted in reality.

$IWHU WKDW VXSHUQRYD DGYHUWLVLQJ DJHQFLHV ZHUH UHJDUGHG DV KRW VWXČ” overnight. Kassaei: An image that lasted into the 1990s. Advertisers then were not viewed as submissive prostitutes as they are now, but as people who could make the difference.

The alleged major glamour factor of the advertising industry in the 1960s has been the subject of the Mad Men TV VHULHV IRU \HDUV $JDLQ 7UXWK RU P\WK" Kassaei: The setting agencies were in during that era was surely much more glamorous than is the case today. The industry was considered cool, was still in its infancy and could draw on unlimited resources. Many people now think it has lost its justification for existing. And today creative communication alone is not enough to effect any change in society. The product itself is what counts.

+RZ GLG WKH ǔ/HPRQǕ DG DFWXDOO\ FRPH about? Kassaei: Carl Hahn, Jr., then head of Volkswagen of America, was looking for ways to successfully place the Beetle in the US market. Hahn was a marketing man, and knew something about good communication. So he turned to the young New York agency DDB, which had already attracted attention with innovative ads. DDB’s

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think ahead. beetle advertising

Creative Director Bill Bernbach designed a campaign and presented it to Volkswagen’s top management in a legendary paper. The campaign was so brilliant that you could print the ads again today exactly as they are. They haven’t lost one bit of their modernity. Volkswagen is still using the same structure and typography today, the famous Layout Number One created by Helmut Krone.

7KDW ǔ DQG UXQVǚDQG UXQVǚDQG UXQVǕ LV one of the best-known slogans in German advertising history is primarily thanks to this DGYHUW FUHDWHG E\ &KDUOHV :LOS $ VLQJOH LGHD IROORZHG WKURXJK 6HULDOLW\ DV D VLJQ RI GLVWLQFWLYHQHVV %HHWOHV DG LQȕQLWXP Brilliantly simple.

in the context of their own lives. Volkswagen is a gratifying client for advertising agencies. Of all the major automotive companies, Wolfsburg has best understood that product quality, design and marketing are integral components of the company’s success, and the reason behind the brand’s global ascent.

later made CEO. As far as I know, he is the only marketing professional who ever became head of a German DAX-listed corporation.

What can today’s advertising learn from the 1960s? Kassaei: For example, it could revive the requirement from back then to be not only a service provider but also a partner and driving force making quality demands on the customer’s product in order to communicate this quality intelligently.

Why does a car like the Golf need any advertising at all? Kassaei: The Golf per se doesn’t need any advertising. Its quality is known worldwide. But it always needs to keep re-establishing its relevance. It is our responsibility to continue refreshing consumers’ understanding of this car’s quality 50

Das Auto. Magazine 02/2013

It seems that advertising no longer reaches people as easily today as it used to. Many are more educated about advertising consumption and reject it earlier. Kassaei: I don’t believe that. The principles of good advertising have remained the same, and the average consumer is as interested in commercials now as they were then – i.e. not at all. She or he is much more interested in how do they take their children to school tomorrow or how do they pay their bills? So advertising has to meet people at their level in these situations and try to lighten up their lives and convey genuine values in the process, to produce something relevant. Then they will engage with you, but only then. Of course, no one will be able to match the explosive power of an ad like “Lemon” any time soon. But I’m going to keep trying.

Photos 6HUJH +RHOWVFKL SKRWR , 9RONVZDJHQ $*

:KDW H[DFWO\ PDNHV ǔ/HPRQǕ VR fantastic? Kassaei: The premises more than anything else. You must be honest and consistent as a brand. You have to treat people like people and not like monkeys. You can even admit your own flaws because people find that endearing. The main thing is to find a relevant truth about your product and convey it in a way that is unusual, intelligent and makes complete sense. And last but not least, humour is allowed. The slogan “We pluck the lemons, you get the plums” is a prime example of wellcrafted, wry, tongue-in-cheek wording. It plays with images masterfully (lemon equals junk, plum equals quality) and established itself in advertising circles as a turn of phrase. That’s how DDB showed the industry that good advertising takes the clients seriously. It also exploits people’s entire creative potential, and cultural background. The enormous success was fitting. Carl Hahn, Jr. thus became a hero in Wolfsburg, and – as is well-known – was

1963

think ahead. beetle advertising

»Of course, no one will be able to match the explosive power of an ad like ‘Lemon’ any time soon. But I’m going to keep trying.«

1965

ǔ/HDYH LW DV LW LVǕ This advert explains everything the Beetle can do because of its UHDU HQJLQH $PRQJ other things, it’s always able to suck in enough cooling air. 02/2013 Das Auto. Magazine

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think ahead. think blue

production prefers to think blue.

With the Think Blue. Factory. environmental programme, Volkswagen is reducing the environmental impact of all its factories. Drastically. Worldwide. Ten examples show how, working together, small ideas can have a big impact. Text Kay Dohnke Photos Think Blue/Volkswagen AG

The magic number is 25. By 2018, Volkswagen wants to reduce energy and water consumption, waste, CO2 and solvent emissions by 25 percent at every factory. The goal is to become the biggest environmentally friendly car manufacturer in the world. How? By applying Think Blue. Factory. Volkswagen builds new factories according to strict environmental standards. In existing factories, individual migration paths will be developed. Depending on their age, factories may be completely renovated, redesigned or have their processes modified to ensure compliance with environmental objectives. But the programme doesn’t simply dictate everything to the factories. It also relies on employees’ ideas, initiatives and exchange of information. “The objective is to ensure that the best measures and ideas are known across all factories and encourage employees to adopt them,” explains Hubert Waltl, board member for production at Volkswagen passenger vehicles. Experience from daily processes plays a central role. Since the end of 2012, 51 employees in Bratislava have been working as official Think Blue. Factory. ambassadors, raising employees’ awareness of environmental and energy issues, and gathering ideas. In the future, such ambassadors will be active at all locations. Bring on 2018!

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Das Auto. Magazine 02/2013

Cold and warmth – cleverly used Emden, Germany: Innovative measures have already enabled a halving of direct CO2 emissions at the site – for instance, by using energy from a biomass power station. For the construction of a body production hall, they’ve taken things a step further. The building rests on 3,300 20-metre-long energy piles which utilise the geothermal properties of the earth through the use of water channels: the water absorbs the coldness of the ground and passes it on for the purposes of welding in the body construction proFHVV $ QRZ VXSHUȖXRXV FRQYHQWLRQDO cooling tower would have required 25,000 cubic metres of fresh water per year. At the same time, heat from the welding process is used to heat the building in winter.

Capture heat – save energy At the Kassel plant, one Think Blue. Factory. project is all about heat. More precisely, about waste heat from furnaces that can be drastically reduced. 7KH HȔRUWV DUH GLUHFWHG ERWK LQWHUQDOO\ and externally. The use of a new ceUDPLF ȕEUH LQ WKH LQWHULRU FRDWLQJ RI WKH hardening furnaces in hall 3 enables natural gas savings of 14 percent –

plus the interior coating lasts two years longer and thus also saves maintenance costs. In the neighbouring hall 2, the shape-hardening furnaces are treated with an innovative low-emission coating. Thanks to the silver-coloured coating, the furnaces radiate up to 60 percent less heat into the environment – an energy saving of 10 percent.

think ahead. think blue

Environmental focus x 5 The Think Blue. Factory. programme IRFXVVHV RQ Č•YH FRUH DUHDV Energy consumption Car manufacturing requires a lot of energy. Electricity can increasingly be drawn from renewable sources such as solar, wind and hydroelectric power. Water consumption Water is necessary in quantity for both cleaning and cooling SURFHVVHV 0RUH HČ—FLHQW V\VWHPV DQG closed cycles make savings possible in this area. Waste prevention Optimised processes and the improved utilisation of materials both help in the prevention of waste. If neither is possible, then materials will be recycled whenever it is feasible.

Where the sun shines even at night The shift workers at Autoeuropa in Portugal knew it well, the dark path from the bus stop to the brightly lit factory in Palmela – until an employee from body production simply calculated the light requirements and envisioned solar collectors as the energy source. Volkswagen implemented the plan. The factory has thus not only improved the safety of the path to the building, but also saves the almost 300 kilograms of CO2 that would have resulted from fossil fuel-generated power. Palmela has also reduced environmentally damaging solvent emissions. Shorter spraying interYDOV DQG PRGLȕHG IRUPXODV UHGXFHG WKH amount of solvents required for cleaning the painting system by 14 percent – practical environmental protection, cleverly devised.

These solar cells now light the path to the Palmela factory in Portugal.

CO2 emissions These are usually the result of energy consumption – so saving energy means less CO2. Solvent emissions These can damage the environment in a number of ways. Reducing solvent emissions not only protects the environment but also reduces ground and water contamination.

Making a resource out of waste A careful look at local conditions at the Pune site in India also showed the way to an innovation in the spirit of Think Blue. Factory. The starting point in this case was the generally inadequate state of waste management in India. To address the problem, Volkswagen installed its own high-tech biogas facility on the factory grounds which now converts half a tonne of organic waste into biogas and fertilizer every day. The energy that is produced is used for cooking in the central kitchen, while the resulting fertilizer is used on the green spaces of the factory grounds. This enables the site to avoid 18 tonnes of CO2 annually.

New and prize-winning At the Uitenhage plant in South Africa, a Think Blue. Factory. concept is improving material utilisation in metallic paints. Until now, the second coat of paint was applied with pneumatic VSUD\ JXQV ZKLFK HȔHFWLYHO\ XWLOLVHG RQO\ about 35 percent of the material. Electrostatic atomisation technology has enDEOHG LQFUHDVHG HȗFLHQF\ RI SHUFHQW – and a correspondingly large reduction in the amount of paint dust for disposal. The Volkswagen Group of South Africa received two important environmental awards for these and other innovations.

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Continuous environmental action Chattanooga, Tennessee, USA: Volkswagen has been building the Passat for the American market here since 2011 – in a new state-ofthe-art factory. Environmental aspects drove planning from the outset, and in December 2011 the factory received the highest distinction: the LEED 3ODWLQXP FHUWLȕFDWLRQ IRU HQYLURQPHQtally friendly, low-pollutant and lowemission sustainable construction. But that was only the beginning. In the course of production, a procedure has been developed in which paint dust is no longer captured using water but is disposed of in a dry state. The superȖXRXV SDLQW SRZGHU FDQ WKHQ EH XVHG in the production of cement by adding it to the material mix. So beyond saving the water, the waste can be utilised further through thermal postprocessing without generating additional combustion emissions. And the solar power plant that was put into operation in early 2013 and generates 9.5 megawatts from 33,600 modules shows that even in a sustainably designed building, there is always potential for further environmental improvements.

Rain can help

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At the Kaluga Volkswagen factory in Russia, the Think Blue. Factory. team focussed its attention on the use of water. In the past, drinking water had been used both to clean the roads around the plant and to water the green areas of the factory grounds. Now the location has completely switched to using surface water that has been collected on the factory grounds and fed into the rainwater channel. This has reduced the need for fresh water treated to the level of drinking water quality.

“Preventionâ€? plays a central role in Volkswagen factories as they strive for greater sustainability. The factory in Polkowice, Poland found a relatively VLPSOH PHDQV RI SUHYHQWLQJ D VLJQLČ•FDQW amount of the CO2 emissions in the energy sector. Since December 2011, the factory has drawn energy from hydroelectric power plants, making it possible to avoid over 50,000 tonnes of carbon

emissions annually. The move also inVSLUHG VWDČ” WR EHFRPH PRUH LQYROYHG Following training workshops, they discovered further potential for reductions that enabled the factory to avoid another WRQQHV RI &22. And the reforestation of a 68,000-square-metre parcel of land in the vicinity of the factory compensates for emissions from activities such as heating the logistics halls.

Every litre counts

Exhaustively adhesive

Water is valuable in sweltering Mexico. For several years now, Volkswagen has been conducting a reforestation project on the slopes of the volcano PopocatĂŠpetl near the Puebla site to promote the raising of the water table. The impetus from the Think Blue. Factory. programme has ensured that the water needed for cleaning vehicle bodies is used and treated in optimal cycles. The water is also used in the air treatment cabins in the paint shop. The savings potential is some 6,000 cubic metres of waWHU SHU \HDU Ç? DQ DPRXQW WKDW ZRXOG Č•OO roughly 40,000 bathtubs.

A little becomes a lot when the car manufacturing process is working at full speed. That’s a problem when it comes to waste – and an opportunity to do some good. At the factory in Pamplona, Spain, adhesive is pressed from large barrels as necessary. Until now, some two or three kilos of residual adhesive was always left behind in the barrel and had to be disposed of – until clever technicians optimised the press. Now the barrels are emptied down to the very last drop, and that means more than 5,000 kilograms less adhesive in the rubbish annually.

Body cleaning in Puebla works using sustainably extracted water.

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Das Auto. Magazine 02/2013

think ahead. news

news

Knowing more Sustainability and innovative products are paying off: Volkswagen is painting the future a sunny yellow by winning the Gelber Engel Award.

a new angel. For the second year running, Volkswagen has won the ADAC’s Gelber Engel (“Yellow Angel”) Award in the Innovation and Environment category. In 2012, the multicollision brake convinced the jury. In 2013, the eco up! and its three-cylinder natural gas engine outraced the competition. Hubert Waltl of the Volkswagen Brand Management, Production and Logistics business unit: “We set ourselves the goal of becoming the most innovative high-volume manufacturer. We regard the award as confirmation that we are on the right path.”

Photos Volkswagen AG (3)

super savings in wolfsburg . In the future, Volkswagen’s car SDLQWLQJ ZLOO EH HYHQ PRUH Hȗcient and environmentally friendly. The amount of energy required for paint to dry is reduced by about one-third through the use of the ODWHVW KLJK WHPSHUDWXUH ȕOWHU WHFKQRORJ\ DQG D PRGLȕHG IDQ FRQWURO This is thanks to an employee initiative from Andreas Schultz. The idea has resulted in an annual energy saving of more than 1,200 megawatt-hours and reduces CO2 emissions at Wolfsburg by around 700 tons. In addition, Volkswagen is saving around 90,000 euros in energy costs.

aerodynamic !

winner of the race . AUTO TEST and ÖKOTREND have dubbed the eco up! and Passat 1.4 TSI EcoFuel two of the most environmentally friendly cars. For the eco ranking, aspects such as fuel consumption, noise and exhaust emissions were tested throughout the entire life cycle of a vehicle.

0.9 litres of consumption was once just a vision, but now it has become a reality. This number makes the XL1 the most economical series car in the world. Thanks to its plug-in hybrid system, the car can be driven purely on electric power and thus locally without emissions for a distance of up to 50 kilometres. The XL1 is 3.90 m long, 1.67m wide and just 1.15 m high. In comparison: a current Polo is of a similar length (3.97 m) and width (1.68 m), but much higher (1.46 m).

eco up!: Natural gas fuel consumption (CNG), m³/100 km: 3.8 (urban), 4.4 (motorway), 5.5 (combined), CO2 emissions in g/km: 79 (combined), HȗFLHQF\ FODVV A+ Passat 1.4 TSI EcoFuel: Natural gas fuel consumption (CNG) m³/100 km: 8.8 to 8.7 (urban), 5.4 to 5.3 (motorway), 6.6 (combined), CO2 emissions in g/km: 119 to 117 (combined); petrol consumption in l/100 km: 9.0 to 8.8 (urban), 5.6 to 5.4 (motorway), 6.8 (combined), CO2 emissions in g/km: 158 to 157 (combined), HȗFLHQF\ FODVV A XL1: Fuel consumption in l/100 km: 0.9 (Ø NEDC), CO2 emissions in g/km: 21 (Ø NEDC)

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live smarter. kids in the car

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Das Auto. Magazine 02/2013

Sharan: Fuel consumption in l/100 km: 11.5 to 6.7 (urban), 6.6 to 4.8 (motorway), 8.4 to 5.5 (combined), CO2 emissions in g/km: 196 to 143 (combined)

live smarter. kids in the car

The 800-kilometre trip to grandma soon tests parents’ nerves. So good entertainment is vital. Our tips will help keep your back seat quiet. Text Patrick Ganz Photos Gunnar Knechtel

Practical pictures An extra map for the kids performs two tasks: Splitting the route into attractive stages makes it easier for children to understand how much time the journey will take, and also gets them looking forward to the next castle or large bridge.

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live smarter. kids in the car

100 KM

all hands on deck.

The children are wide awake and boisterous. Keeping their hands busy will calm their travel bug and even encourage development of their language skills. 0DNH VXUH \RX GR VRPHWKLQJ GXULQJ WKH WULS HYHQ LI LWÇ’V MXVW KDQG Č•QJHU DQG DUP PRYHPHQWV Ç? WKLV ZLOO FDOP WKHLU QHUYHV EHFDXVH WKH PLQG LV IRFXVVHG RQ SK\VLFDO DFWLYLW\ 6LQFH WKH GHYHORSPHQW RI PDQXDO PRWRU VNLOOV LV FORVHO\ UHODWHG WR WKRVH RI WKH PRXWK JDPHV LQFRUSRUDWLQJ Č•QJHU PRYHPHQWV DOVR HQFRXUDJH ODQJXDJH VNLOOV Ç™ 7KUHDG JDPH Ç? :LQG WKUHDG DURXQG D Č•QJHU LQ VRPH NLQG RI GHVLJQ 5HPRYLQJ WKH WKUHDG LV DOVR D IXQ JDPH IRU WZR Ç™ +DQG SDQWRPLPH Ç? 8VH JHVWXUHV WR GHVFULEH VLPSOH REMHFWV RU HYHQWV Ç™ 3DLQW SDLQW SDLQW Ç? %DVHG RQ D SLFWXUH RU IURP LPDJLQDWLRQ ,WÇ’V DOZD\V IXQ $QG NHHSV WKH NLGV FDOP

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Das Auto. Magazine 02/2013

Sharan: Fuel consumption in l/100 km: 11.5 to 6.7 (urban), 6.6 to 4.8 (motorway), 8.4 to 5.5 (combined), CO2 emissions in g/km: 196 to 143 (combined)

live smarter. kids in the car

250 KM

brains instead of game boy . It’s the time for brain games. But remember, only age-appropriate activities will keep your kids distracted. Ç™ Ç”, VS\ ZLWK P\ OLWWOH H\HÇ• LV VXLWDEOH IRU FKLOGUHQ DJHG IRXU DQG XS ,I ROGHU VLEOLQJV DOVR HQMR\ LW WKH NLGV FDQ FRPSHWH DV D WHDP DJDLQVW WKH DGXOWV Ç™ &KLOGUHQ DURXQG DJH Č•YH DQG XS KDYH D ELJ HQRXJK YRFDEXODU\ WR form a word snake in a group SHW Ç? SHW IRRG Ç? IRRG ERZO HWF

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350 KM

teamwork at the pit stop . Sharan Extra Organisation The RSWLRQDO ǔ3OXVǕ storage package gives you a good overview – with nets in the boot, storage compartments by your feet, a removable waste bin, folding tables on the front seats and cup holders. Multifunctional steering wheel With this extra option the driver has everything under control.

Turn refuelling into a game by letting kids perform their own WDVNV +HUHÇ’V KRZ Depending on their age, WKH\ FDQ FOHDQ WKH ZLQGRZV FKHFN WKH DLU SUHVVXUH XVH D PDJQLI\LQJ JODVV WR FKHFN IRU OLWWOH VWRQHV LQ WKH W\UHV WKURZ DZD\ WKH UXEELVK RU EX\ IRRG (DFK FKLOG LV JLYHQ D FKHFN OLVW WR WLFN RČ” WKH WDVNV DV ZHOO DV OLWWOH ZRUN JORYHV $ TXDUWHU RI an hour before the stop, WKH NLGV FDQ VWDUW WKLQNLQJ XS ZKDW WKHLU QDPHV ZLOO EH DV PHPEHUV RI WKH VHUYLFH WHDP ZKLFK DGYHQWXUH WKH\ DUH FXUUHQWO\ RQ DQG ZKDW LV the aim of their mission.

Park Assist Mum and dad basically let the car park itself. )$0,/< &+(&. For

DOO WKH ULJKW H[WUDV www.sharan.de

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live smarter. kids in the car

450 KM

a break with a workout .

From about the age of four up until puberty, children have boundless energy. So head for an adventure playground in the country – and be prepared with the right exercises to ensure the rest of the trip is a breeze. &KLOGUHQ ZLOO EH KDSS\ WR VDWLVI\ WKHLU XUJH WR PRYH DURXQG E\ SOD\LQJ RQ WKHLU RZQ LQ WKH SOD\JURXQG %HIRUH \RX VWDUW SXW \RXU NLGVǒ VWUHQJWK WR WKH WHVW JDWKHU WKHP DOO WRJHWKHU WR WU\ WR SXVK WKH FDU WKDW LV VHFXUHG ZLWK WKH JHDUV DQG KDQG EUDNH $IWHU WKLV WKH\ FDQ DOO DWWHPSW WR OLIW D KHDY\ REMHFW 7KH EDVLF SULQFLSOH LV ǔSURJUHVVLYH PXVFOH UHOD[DWLRQǕ WKH PRUH HQHUJHWLFDOO\ \RX H[HUW \RXUVHOI WKH JUHDWHU WKH UHOD[DWLRQ HȔHFW ZKHQ \RX OHW JR 7KLV QRW RQO\ DSSOLHV WR WKH PXVFOHV EXW DOVR WR \RXU HQWLUH ZHOOEHLQJ

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Das Auto. Magazine 02/2013

Sharan: Fuel consumption in l/100 km: 11.5 to 6.7 (urban), 6.6 to 4.8 (motorway), 8.4 to 5.5 (combined), CO2 emissions in g/km: 196 to 143 (combined)

live smarter. kids in the car

650 KM

pump up the volume . Slowly but surely, your back seat passengers are probably getting a little tired. Time for digital entertainment which, depending on your child’s age, will either busy them or calm them down. )RU \RXQJHU FKLOGUHQ D WULS LV IXOO RI QHZ LPSUHVVLRQV VR DXGLRERRNV SURYLGH WKH LGHDO IRUP RI UHOD[DWLRQ ,I WKH NLGV DUH SDUWLFXODUO\ URZG\ WKHLU IDYRXULWH VWRU\ ZLOO KHOS EULQJ WKHP EDFN LQWR WKHLU RZQ IDPLOLDU ZRUOG DQG PD\EH JHW WKHP WR IDOO DVOHHS ,I HQWHUWDLQPHQW LV UHTXLUHG FKLOGUHQ DJHG WKUHH DQG XS FDQ XVH DQ L3DG RU WDEOHW 6XFK GHYLFHV DUH PRUH VXLWDEOH WKDQ VPDUWSKRQHV EHFDXVH NLGVǒ ȕQH PRWRU VNLOOV DUH QRW QHDUO\ DV ZHOO GHYHORSHG DQG WKH\ ȕQG WKH ELJJHU VFUHHQV HDVLHU WR manage. Headrest mounts are UHFRPPHQGHG WR SUHYHQW WKH H[SHQVLYH GHYLFHV IURP HQGLQJ XS RQ WKH ȖRRU 7KDQNV WR WDEOHWV ǔFLQHPD LQ WKH FDUǕ KDV ȕQDOO\ EHFRPH D UHDOLW\ 8VH DQ DGDSWHU WR FRQQHFW WZR VHWV RI KHDGSKRQHV WR WKH GHYLFH

$SSV IRU L3DG FR Choose your digital pasttimes wisely.

At home, it’s worth taking a look at the App Store before your trip. For older game IDQV 9RONVZDJHQ RȔHUV various games such as the up! Challenge or Volk-

swagen GTI Edition 35. For younger kids, there are painting patterns and games that parents and children can pick out and test WRJHWKHU EHIRUH VHWWLQJ RÈ”

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ZDVKLQJ . Road grit, slush, salt – a quick scrutiny of the car does not inspire enthusiasm. The only cure is to roll up your sleeves and get to work. The first step is a thorough cleaning, either by hand or in a car wash facility. Definitely start with the high-pressure water blaster, and don’t forget to wash the undercarriage in spring. Car finish care is a matter of faith: Is the quick jaunt through the car wash sufficient, or should it be done by hand? Those with time and leisure to spare will probably choose the second option. Since it is forbidden to wash cars on the street (Germany), off you go to a self-serve car wash. It is easier to clean the more inaccessible areas harbouring stubborn dirt and salt residues by hand. The car-owning neat freak should utilise as soft a sponge as possible or a washing mitt. Caution: Use lots of water for washing and rinsing so that small stones or dust can’t be distributed across the finish. Use car

shampoo for washing. Washing-up liquids are not a suitable alternative because the fat solvents they contain dry out the paint’s protective coat. The car must be dried off once the dirt has been removed, which is accomplished most effectively with a high-quality chamois leather or microfibre cloth. Please dry off the vehicle completely, otherwise the car care agents cannot be distributed properly and streaking may occur. For those in a rush, the care programme starts at the car wash. Modern facilities utilise textile washing brushes instead of brushes with fine synthetic bristles that could leave abrasion marks. When selecting the programme, you should skip the hot wax treatment, as it impedes polishing. The advantage of a car wash is that it dries the car at the end of the cycle. Tar, bird droppings, insects and resin should be removed with special cleaning agents (see page 69) before the surface is washed.

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SROLVKLQJ . If a finish appears dull, microscratches on the topmost layer (the clearcoat) are the culprits. A trick helps to reveal damage: Slip the wrapper of a cigarette pack over your fingers and lightly stroke the body of the car. This makes it easier to find uneven spots. Then it’s on to the polishing. The surfaces of a new car can be sealed directly. The various product designations such as paint cleaner, pre-cleaner or polish can be confusing. These contain fine polishing particles that very slightly abrade the clearcoat and make it appear smooth. Depending on the surface condition, you can use polishing agents with varying degrees of abrasiveness. However, once the clearcoat finish is gone, then no amount of polishing will help, which is why regular care is obligatory. In this case, too, it is best to use only clean and dust-free polishing sponges or cloths, otherwise you may scratch the paint. When working with the polish, use two cloths (one to work it in and one to buff it up) and treat only one section at a time, otherwise the polish will dry out and cannot be brought to a nice gloss. Knock off the polishing dust afterwards, otherwise you can rub particles in with the wax, which results in streaking. A buffing machine facilitates the work, but inexperienced users should be careful not to apply too much pressure, and be well-advised regarding the attachment, as it affects the agents’ efficacy. The machine should also be adjustable so that it does not rotate too fast, otherwise the polish will get too warm and result in streaking. Direct sunlight can have a similar undesirable effect.

VHDOLQJ . After the polishing procedure, the clearcoat has to be resealed with wax. It does not contain abrasive materials, but is only for protection. The application is generally straightforward. Simply use a cotton or microfibre cloth to rub wax sparingly and evenly onto the surface. Serious automobile enthusiasts swear by substances

containing a high percentage of natural wax, which they even massage into the finish by hand. More and more manufacturers of care products are offering nano sealants. They promise that these fill in microscratches, and advertise them as having a lotus effect which causes water to bead and carry dirt off the car. Experts are divided about the benefit of these often expensive products. The only thing that really helps to determine what is best for your own car is to give it a try. Volkswagen products have the advantage of being specifically developed for the materials used in the respective model. Have fun cleaning!

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02/2013 Das Auto. Magazine

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car myths

True or false? If you think you know everything about cars, then take this test. Eight statements and the truth revealed.

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True. But the experts don’t quite agree on exactly how much greater the wear and tear is from trucks than from cars. The figure could be anything from 10,000 times to 100,000 times more, because it is difficult to calculate all the variables such as the number of axles, average weight and tire width. And of course, all of these measurement values are politically sensitive. The keyword here is truck tolls.

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ODUJHU ZKHHOV PDNH \RX JR IDVWHU Sorry, wrong – even if it initially sounds quite logical that a car with a larger circumference of tyre is faster at the same number of shaft revolutions. Experts at the US magazine Car and Driver tested a Golf with 15- and 19-inch wheels, and found that the opposite is true. It’s not even the sprint to 100 km/h that takes longer for the car with bigger wheels. Even in the quarter-mile race the car with 15-inch wheels finishes first. And for the same model

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fits in

any parking space .

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Das Auto. Magazine 02/2013

live smarter. model cars

In the tranquil town of Dietenhofen near Nuremberg the notion of “minicar” takes on an entirely new dimension: Here cars like the up! are made by hand – at a scale of 1:87. We visit the world’s leading maker of miniature car models. Text Sabrina Künz Photos Olaf Tiedje

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super small . Something crunches softly under my shoe, so I stop and lift my foot. There’s a glint of silver on my sole. A nail? No, at closer glance it turns out to be a car part measuring just four millimetres, namely a rim for a wheel. I look out over the factory hall. Everywhere there are tiny axles, panels, rims and car body parts. A veritable sea of microscopic automotive components. Welcome to the town of Dietenhofen, the home of very unusual Volkswagens. The home of models at a scale of 1:87. When development work starts on a new miniature car, everything is kept strictly confidential because the models are based on the original designs for their road-going counterparts. And it’s not enough just to shrink them down to size, because important details would be lost. Instead, product designers carefully exam-

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Kurt Augustin is a toolmaker. He did his apprenticeship at Herpa, and will be celebrating his 40th anniversary there in September 2013.

ine the original cars and make important features such as prominent lines, the logo and other characteristics larger than they really should be in the smaller scale. When the designers are satisfied with their work, they send an injection-moulded prototype to Volkswagen. Only when the designers and developers there have approved that prototype does actual production of the miniature car begin. From the first secret data to mass production, the process takes about three months. More than 200 people work for Herpa, the world’s leading producer of miniature car models. The Volkswagen models that come from its factory are not trinkets for children, but rather small works of art that have to meet collectors’ highest standards. Automobiles from Herpa are the Champions League for fans of miniature cars.

Red is the operative word: Plastic granules (opposite page) are injection-moulded into car bodies (above). 02/2013 Das Auto. Magazine

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A matter of millimetres: Each production step is checked for quality. No irregularities, however slight, go unnoticed.

The basic material consists of plastic granules which are dyed on the basis of Volkswagen’s specifications to match the car’s original paint job. The life of an up! starts in the injection moulding department, where cylinders exert about 90 bar of pressure to shape the molten plastic which can reach 250 degrees. By way of comparison, the tyres of road-going passenger cars have two or three bar of pressure. After 11.8 seconds – which include five for cooling – a small red car body falls onto the conveyor belt. This injection-moulding process is run by Kurt Augustin, a master craftsman in miniature construction. Trained as a tool-

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maker, he has worked at Herpa for 40 years, starting with his apprenticeship. Back at the beginning he built machines, but now he operates them. He places a premium on precision. “Just like with the real cars, every detail has to be right,” he says. Quality assurance is a huge topic. The cars undergo a quality check after every production step. If a component shows the slightest defect, it is sent to the recycling department.

close inspection . The up! consists of 24 individual components. In addition to the plastic parts such

as the car body, chassis and windows, there are also tyres, rims and axles. Once moulded, the plastic components go on to be embossed. Here is where they get their “bling”, namely chrome-plated details like the logos for Volkswagen and the up! itself. Because these embossed details are small and fragile, inspectors like Friedrich Glößinger carefully scrutinise the results. Before production even begins, Glößinger compares the first component to the proofs from Volkswagen – detailed sketches that specify the desired results. No matter how tiny, every detail is embossed individually, which means it forms its own production step which has to be inspected individually as well.

Details like the black window frames are printed onto the plastic components by means of silicon pads.

Doesn’t that drive one a little crazy? Glößinger grins. “No, I love this work. However, nothing pleases me more than not finding anything wrong.” He too has worked for more than 20 years at Herpa, which has a long tradition in the region. Has his work changed the way he looks at cars? “Without a doubt. When I drive on the autobahn I often remark to myself, ‘Hey, I’ve built one of those!’ And I’m really thrilled when I see an uncommon special model.” When the parts on the up! have been embossed and approved by the inspector, they are sent to Marco Gerlach and his colleagues at the paint shop. Depending on the model and the job, the cars receive

Marco Gerlach has worked at the paint shop for 13 years. He and his colleagues print the cars based on dealers’ orders.

markings such as the window seals, tinted windscreens, airbrush images and advertising slogans. A special feature of cars from Herpa is that everything is printed onto the vehicles themselves instead of onto decals. The printing process uses silicon pads, whose soft surfaces protect the sensitive materials and shape all the details down to the last millimetre. Whilst this is relatively simple for the windows and the tinting on the rear of the little up!, real challenges arise in connection with miniature model lorries. And the printing process for a “Lord of the Rings” aeroplane, for example, consisted of 200 separate steps. If something goes wrong at step 197, the whole proce-

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Intricate embossing work requires a sure hand in order not to shift the templates. 74

live smarter. model cars

»When I’m driving on the autobahn I often remark to myself, ‘Hey, I’ve built one of those!’« Friedrich Glößinger, quality inspector

dure has been for nothing and the person in charge will surely not be honoured as employee of the day. But jobs of this enormous complexity excite the entire staff, who proudly display the successful results in glass cases lining the walls. When all the parts are ready, it’s time for the final round of production, which is assembly. This is done at employees’ homes, although we’re not talking about leisurely tinkering at the kitchen table. Targets are demanding, with 100 minutes allotted to assemble 170 up! models from a bag of individual parts. To make sure that everything works, Christian Münz assembles the first models while still on-site at Herpa. In contrast to models from other manufacturers, these products are not glued but rather snapped together. For a scale of 1:87, the pins are less than a millimetre in diameter and have to fit the holes with 100 per cent precision, or they won’t hold. Münz also checks to make sure that the assembly instructions are clear to his colleagues who will also be working at home. And then – following the final inspection – every little up! has its outside mirrors mounted. This is done very carefully, so they will not join the world of lost parts scattered by mistake on the floor.

Friedrich Glößinger has been inspecting the quality of embossing and printing for more than 20 years.

ONLINE More info: www.herpa.de

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besser leben.

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FRORVVXV LQ VLJKW . R53 raises her head. The excited chirping of birds has alarmed her. She glances in our direction, then back to her calf that is sleeping right next to her in the bush. We stand rooted to the ground, less than 100 meters away. It’s ten o’clock in the morning in the Shamwari Game Preserve. The air shimmers at 38 degrees Celsius in the shade, the earth glows in a dark red light. No quick movements now. Nothing in the savanna of South Africa is more dangerous than an anxious white rhino mother. Not buffalo. Not hippos. Even the assault rifles and pistols of Jaco and William would be useless if R53 decides to attack. The calibres are too small for such pachyderms. R53 goes back to chewing grass. We slowly approach from the other side, al-

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ways against the wind. Rhinos are as jumpy as they are shortsighted but smell and hear quite well. Accidentally stepping on a dry branch might betray us. R53 shrugs her ears. The birds have now calmed down and are looking for parasites on her back. Jaco raises his hand into a fist and we stop, maybe 60 meters in front of her. For a few minutes we cower in the thicket, and enjoy the sight of the colossal lady rhino living on leaves, grass and branches. But the best news this morning is simply that R53 is alive. The rhino is the third-heaviest land mammal after the elephant and the hippo, a full-grown bull can weigh up to 3.6 tons. With a 50-million year history of evolution, it is also one of the oldest. As a one of the “Big Five� (elephant, rhino, buffalo, lion, leopard)

it is a great attraction on every safari tour. It is also now among the most endangered of large animal species. In 2012, 633 animals were slaughtered in South Africa alone; in 2007 the number was 20. The poachers render the animals defenceless by shooting them with tranquilizer guns, and cut off both horns with machetes. The animals either die from the anaesthesia or bleed to death in agony. And in cases when they survive, they can hardly protect themselves or their young from lions or hyenas. So, the horns. International organized crime has discovered the trade for the East Asian market. The horns of white and black rhinos in Africa are reaching ever higher prices on the black market, and are way more profitable than ivory or lion skull by

now. “More expensive than gold,� says park ranger William. A pair of horns weighs up to seven kilograms and fetches up to 200,000 euros. The butchers’ and horn traffickers’ business is highly professional. Within 36 hours, a rhino horn can be delivered fresh to the table of a dealer in Vietnam, where the new, fast-growing middle class is using it in powdered form not only as a medicine against cancer and fever, but also as a status symbol.

WKH QHZ JROG . Midday in Shamwari, Rodney Visser screens today’s rhino sightings on the park map in his office that the rangers update

Das Auto. Magazine 02/2013

daily. Rodney is a burly Boer, who has led the Department against organized crime in the nearby provincial capital of Port Elizabeth for years. Four years ago he was hired to protect the pachyderms of the Indalo Park Group, which also includes Shamwari. Although there is a national police task force to tackle the problem, Rodney knows who to ask to anticipate poachers, because that is essential in a safari park measuring 250 square kilometers – about the size of Frankfurt. The employees of Rodney’s Anti Poaching Unit (APU), including Jaco and William, are constantly on the move. How many rangers work in Rodney’s unit? He won’t say. And the number of rhinos living in Shamwari is also a secret. Each rhino

has its own code, but that is top secret. R53 is has been made up, as have the names of the rangers. Rodney on the other hand knows every waterhole in Shamwari. Now and then he answers his phone calls with a few words and hangs up. Rhino horn is “the new gold among gangsters,� says Rodney. Between the years 2011 and 2012 alone, the number of animals slaughtered nearly doubled. And those are just the official figures. This year, he was prepared for the worst. Meanwhile, in northern Kenya, Al-Qaeda Islamists invade the country to make money from ivory and rhino horn – now that piracy has become less and less effective. “We expect new attacks on the parks here in the Eastern Cape. The mafiosi who became rich with the

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plunder of abalone shellfish beds and cheap drugs from Asia, focus now on the stocks of wildlife and safari parks.� And South Africa is home to around four-fifths of the total rhino stocks on the continent. The temptation is huge. Last year, a prominent veterinarian and a park owner were brought to trial because they systematically purchased rhinoceroses, dehorned, and hastily buried them. Other reserve owners are suspected of secretly trading in horns. On hunting farms throughout the country trophy hunters can purchase licenses for the legal shooting of the less-protected white rhino – for a much smaller price than the horns alone will bring overseas. “Those who do not arm themselves quickly,� explained Rodney in his farm-

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house over tea, “are in the same position as the neighboring farm was last year. The four rhinos there could be seen from the national highway, and one morning they were lined up nicely next to the road – all dead with their horns cleanly removed.� How poachers could do this so quickly and without leaving any trace is inexplicable even to Rodney. The images of mutilated rhinos miserably bleeding to death that have been seen around the world since then have brought South Africans to the barricades and have united activists, safari park owners and breeders on Facebook and the like. Courageous women such as Alison Thompson on oscap.co.za or Elise de Villiers on stoprhinopoaching.com try to persuade

02/2013 Das Auto. Magazine

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the authorities to act quickly. Rodney and his team work with the Wilderness Foundation, which in 2011 launched the Forever Wild initiative because the race with the rhino-killers seemed impossible to win. Among other things, since last year it has managed to stop Vietnamese people from participating in safari hunts in South Africa. There are co-operation agreements involving concerned countries and provinces, and monitoring has been improved by infrared technology and SUVs. Some 267 were arrested nationwide in 2012, almost twice as many as in the year before.

RQ SDWURO . Early afternoon, time for the next patrol. Jaco and William jump in their Amarok and ride the gravel roads surrounding Shamwari, looking for suspicious vehicles or damaged fences. The roads are patrolled by the rangers day and night. During the day, the poachers’ scouts are on the fences pretending that their cars have broken down. In the dark, poachers are hard to catch – rangers on foot and in cars have lost the trail of the thieves several times. The APU men work with the police because the poachers use stolen cars. A few days ago, Jaco and William were able to arrest two car thieves after a chase. At night in Shamwari the starry sky is wide and clear, every sound can be heard from far away. In the distance: a car, the crackling of the campfire behind us, the click of a gun safety. The rangers of the APU unit camp in the hills to get a better view of the lights and suspicious activities, while in the luxury camps, guests relax before the next safari. From up here, William and Jaco discover a glowing cigarette tip kilometers away with their thermal imaging camera. Now and then the eyes of lions also gleam in the lights of their weapons.

02/2013 Das Auto. Magazine

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The APU troupe is a mixed bunch men from the surrounding villages – Xhosas, Coloureds, Afrikaners and English, like William and Jaco. William is 23 and from a hunting family. He spent his youth in nature and loves animals. The same goes for Jaco, 30, who worked for years in Port Elizabeth as a veterinary assistant and cared for injured penguins, seals and sharks. Both were trained by Protrack, South Africa’s first specialist school for rangers who remove traps on farms and in parks in an effort to put a stop to poaching. Both are professionals. In Rodney’s team, they lead the mobile application groups. It’s a demanding as well as highly dangerous job. “The problem is that our opponents are often heavily armed, they have superior AK-47 style Kalashnikov rifles and highly outclass us. They don’t run away, they attack us. We need to be faster than them,� William says. He and his colleagues work out daily, and undergo weapons training in preparation for the real thing. They also need to be familiar with the habits of wild animals. Not only to survive in the wilderness but also to deduce unusual circumstances based on the animals’ be-

Das Auto. Magazine 02/2013

havior. Why aren’t the rhinos where they usually are? Why is this herd of elephants so restless? Were they frightened by one of the small planes poachers use to detect rhinos? Or are poachers already nearby waiting in hiding for the night? “When we are on foot there are other rules in place,� says Jaco, as we approach a lioness and her three large daughters in the Amarok. “You have to make noise when lions approach you, never run away. But you have to run when encountering angry elephants; they won’t be impressed by a bit of noisemaking. You should never annoy them.� Jaco briefly listens to the walkie-talkie, William checks the magazine on his rifle. “Beside the hippos only the buffalos are really dangerous. They get annoyed easily and love to show off.� These are vital experiences they gather every day and ones that cannot be learned at any school. Improvising is important in the fight against poaching. All the same, the battle is reaping its first successes. Since 2011, no more rhinos have been attacked in the Shamwari Wildlife Reserve.

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besser leben.

02/2013 Das Auto. Magazin

live smarter. on the road again

Roads you will never forget. Episode 3: Pacific Coast Highway

on the road again USA San Francisco Los Angeles

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it never rains in southern california .

How long does it take? Floor the pedal and you can complete the roughly 750-kilometre route in a day. But that would be much too fast to enjoy it properly!

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the beauty. And you’ll find lots of places to stop. Particularly impressive is the approximately 100-kilometre coastal section of Big Sur, south of Monterey. The ocean breaks violently against the rugged cliffs. Otters, whales and sea lions enjoy the location. Solitude is the only thing that the car tourist will rarely find among the like-minded freedom-lovers in summer. But you shouldn’t let this spoil your fun. Have a good trip!

When should you do it? The most popular months are June to September. You should allow for extra time as it can get very foggy on the coast.

San Francisco

Monterey Big Sur San Simeon

Malibu

Los Angeles

What else is there to see? High above San Simeon you will Č•QG WKH HQWLFLQJ +HDUVW &DVWOH eccentric fantasy of newspaper tycoon William Randolph Hearst.

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You can never vouch for the weather. But with seven to twelve hours of sunlight a day, good weather for photography is almost guaranteed. California State Route 1 – otherwise known as the Pacific Coast Highway – winds along the West Coast of the US. It’s best to start the trip in San Francisco and then drive south to Los Angeles. The advantage of this is that you are driving on the ocean side and can easily stop if you are overcome by

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