1
Han Nguyen (Hailey) Hello! I am a Mid-level Graphic Designer, mostly working on promotional design for social media performances. However, I am able to experience other aspects of design fields, especially, branding and web design. I see that the flexibility of adapting to different markets to produce high-quality outcomes for the brand is one of my key strengths.
19 April, 1999
ntnngochan@gmail.com
+84 835 128 957
Linkedin.com/ntnngochan Behance.net/ntnngochan
2
Well-organized
Innovative
Time management
Active learning
EDUCATION
American Polytechnic College
2018 – 2020
BTEC HND diploma of Graphic Design Grade: Distinction | IELTS: 7.0
Award: The scholarship for The highest academic achievement. Scholarship for top winners of “Show it Now” contest Organized by Arena Multimedia
PROFESSTIONAL EXPERIENCE Infinity Core Singapore
2D & UI/ UX Designer - Location: Ho Chi Minh City, Vietnam
Aug 2021 – Present
Conceptualize and execute graphic design-related projects, with key emphasis on microsite games, marketing collaterals, and websites. Engage with clients, designers and developers during the development of projects. Monitor project schedules and manage to ensure that projects are delivered on time.
Freelance Graphic Designer
2020 – Present
Produce social media designs, OOH, landing page for promotional campaigns of Dove, Biti’s, Budweiser, Traveloka, Lifebouy,... Assist the production team to design key frames to produce TVCs of Samsung
Space X Music Festival
Graphic Designer - Contract
Feb 2020 – Present
Work with Art Director and Marketing team to discuss and establish the design brief and concept. In the role of visual lead being responsible for main design products. Produce print and digital designs for campaign activities: POSM, GIF, and other promotional materials.
3
RSVP Vietnam Event & Pr
Feb 2019 – Apr 2019
Graphic Designer Intern
Follow the briefs and strategies from Art Director and Creative Director to produce event materials for the series of Google Projects in Vietnam: Vietnam Digital 4.0, Google for Vietnam, and Create with Google. Manage projects from ideation to finalisation and ensure the effective design workflows.
EXTRACURRICULAR ACTIVITIES Head of Content Design
July 2021 – Present
Vietnam Health Literacy
NPO project sponsored by the US Department of State, Aluminities and World Learning. Design Brand Identity and Websites that comply with the Founder’s objectives. Engage with Founder, Head of Content and Head of Marcom to keep track of the project’s timeline and production process to suggest effective solutions for both smooth workflow and effective outcomes. Clarify the design briefs, and do the visual direction for designing products performing on Facebook and the Website. Assist and train new design volunteers.
TECHNICAL SKILLS Illustrator Photoshop
Indesign After Effect
Adobe XD
Microsoft Office
Premiere
Cinema 4D
REFERENCE Han Pham (Annie) | Art director at Space X Music Festival | Senior UI UX Designer (+84) 89 885 0782 | anniepham710@gmail.com
4
5
Table of Contents
08 14 16 20 22 24 32 34 38
6
Space X Music Festival Viet Nam Digital 4.0 Vietnam Health Literacy Infinity Core Dove Face Care Blue Pieces - Autistic Children Sweet Feet - Diabetes Aware Huntergo - Event Booking Mo Others
n Foundation enes Campaign obile App 7
Space X Music Festival Space X Music Festival is a great place for Vietnamese youngsters to enjoy catchy performances and join various activities. The main theme is the 20-year journey of Vietnamese music, so the brand takes the inspiration from the space exploration of the astronaut to communicate the meaning of this music event. The brand used the green as its primary color, then changed it to yellow before officially using purple to ensure the consistency with the tone of its sponsor: TP Bank. Due to the Covid-19 pandemic, this event is pending.
8
Branding Social Media Design
9
10
11
12
13
Vietnam Digital 4.0 Infographics designed for Vietnam Digital 4.0 courses of Google (Be Phong Viet Nam Digital 4.0), which summarises the primary content of each course in order to deliver to participants, comprising of 3 main parts: Course objectives, Achievement, and Practice.
14
Stationery Infographic
15
Vietnam Health Literacy Sponsored by the US Department of State, with the consultancy from a team of experienced and reputable medical staff, Vietnam Health Literacy (VHL) is a non-profit educational project that provides scientific - trustworthy common-sense information and knowledge about health science for the community. Visit the fanpage at: facebook/vhlproject
16
Branding Social Media Design
Brand Logo is in the form of logotype to become suitable for the new brand whose objective is to raise target audience’ s awareness of who VHL is and what VHL does. Typeface used in the logo is Poppins - a new comer to the genre of the geometric sans serif typeface. Each letterform is nearly monolinear with optical corrections applied to stroke joints, which creates a sense of modern, trust-worthy and professtional for the health brand. Letter” H” and “Li” are transformed to create the hidden sign of cross - the internationally recognized medical symbol. The dot in letter “i” is moved to the higher position as the metaphorical image of the human “connecting” (have a clear knowledge) two terms: “Health” and “Literacy”. As the other perspective, that dot can be seen as the “core” or “heart” if we perceive the “hidden cross” as a human.
I used the arrangement of letters “V”, “H”, “L” taken from its logo to create the shape of reindeer as the brand watermark, instead of designing illustrated mascos to keep the consistence of VHL style: minimal, modern and clean.
17
18
Key Visual of the minigame in the theme of Mid-Autumn festival. Design formats include: still image, GIF and 360O picture. Please visit the Facebook page (vhlproject) to experience the designs.
19
Infinity Core
Social Media Design
In addition to design microsite games, I am in charge of design social media posts on Facebook and Instagram of the company, and email marketing campaign.
20
21
Dove Face Care Dove proudly introduces its brand-new product line for women face care, named “Dove Face Care”. The first face care product is Face Cleaner, which is manufactured in Japan, so the design aimed at creating the feeling of Japanese vibe by using some Japanese elements, such as: mountain, blossom, pattern.
22
OOH Landing page Social Media Design
23
Blue Pieces Autistic Children Foundation
Brand Identity
Blue Pieces - Autistic Children Foundation is a non - profit organization with the aim of raising Vietnamese community’s awareness about the autism in children, and making it the place where people can share and help others by organizing charity events. In this project, I am the team leader, managing the design process - sugesting the style to produce high-quality products.
shorturl.at/uxzHR
Scan the QR code or the link for the detailed Brand Book. Collaborate with: Yen Tong, Anh Nguyen, Tien Quach (3D design)
The logo is the combination of 3 meaning layers: The Puzzle (Autistic Children); The letter B and P - standing for “Blue Pieces”. BP is also the abbreviation for “Bloodline” and “Public”, which conveys the relationship between the growth of children and the effect of theirs family as well as the society on them.
24
Scan the QR code for logo animation
The stationery is designed in the clean and formal way so they would create trust feeling in people. The namecard and ID card have two color versions, the blue for managers, and the pink for employees.
25
Scan the QR code for the main poster animation
The brand’s characters are inspired by the box shape of its logo. Their appearance is minimal in order to highlight the color of the boxes on their heads. Each character has different colors, which indicates the diverse types of the autism. No one is the same.
26
27
28
29
30
31
Sweet Feet Diabetes Awareness Campaign
Social Issue
Collaborate with: Gwen Galinato
Sweet Feet
Concept
Represents two aspects of the campaign: the colorful design of the socks and the symbolism of high blood sugar.
Applying the image of sugary and sweet desserts on socks as the representation of the campaign to convey the issue of high sugar consumption. The desserts are designed in a cartoon style with sharp teeth so they look as if they are about to eat leg since foot complication is the worst result of diabetes. Therefore, this design provides food for thought about sweet desserts - things that are supposed to give satisfaction but seems to “eat away” human health.
Quote “Don’t let yourself ruin your color dreams” Teenagers are in the stages of growing up physically and mentally. They should be aware of protecting themselves and avoid products that are not good for their healths. Being in good health helps teenagers study more effectively and have more energy to pursure their own plans for the future
32
33
Huntergo Event Booking Mobile App Huntergo is a mobile application which helps users catch up with a variety of up-to-date events surrounding their places. There are many kind of events that go with their tasts and interests: music, art, business, community,...
34
UX/ UI Design
35
36
37
Others
38
39
40
Thank You
41
42