Magazine 2018 - English version by School of Business, Economics and Law at the University of Gothenburg

THE SCHOOL OF BUSINESS, ECONOMICS AND LAW

MAGAZINE 2018 FIELD RESEARCH:

The health of integration initiatives? Jan Eliasson:

FROM INCURABLE TO WORRIED OPTIMIST Visiting professor:

CAN LAW SAVE NATURE ?

WELCOME TO THE 2018 EDITION OF THE SCHOOL OF BUSINESS, ECONOMICS AND LAW MAGAZINE ! We can look back on another year of intense activity and development. Through our research, we seek to deepen our understanding of current societal challenges. In our research-based degree programmes, the economists and lawyers of tomorrow are educated, and through our range of courses we contribute to lifelong learning. At the same time, the School of Business, Economics and Law is faced with challenges in order to live up to its responsibility to respond to society’s need for knowledge and skills. Issues relating to social, economic and ecological sustainability are becoming increasingly important. This is reinforced by the fact that we find ourselves at the beginning of a revolutionary process of structural change in society. New applications of digital technology and artificial intelligence will inevitably lead to rapid changes in the professional roles and organisational entities for which we educate our students. This places high demands on our ability to discern what is happening in wider society in order to maintain social relevance in our research and education. We also have an increasingly important role to play in the development of public discourse – a development where the academy is challenged by populists’ claims of providing simple answers to complex questions, answers that frequently cannot be verified by references to reality. However, our ambition does not end with the School being an academic reflection of developments in society. We also strive to have an impact through our research results and alumni promoting innovative thinking and nudging society towards long-term economic, social and ecological sustainability. This year’s edition of the magazine illustrates how we are working together to live up to this lofty ambition.

Per Cramér, rektor

8 CONTENTS Jan Eliasson – the worried optimist �� 4 From alumni to leading light of society

�� 6

Drawing the sustainable society map �� 8 Closer collaboration with the public sector �� 9

Can law save nature? �� 10 Men slower than they think �� 13 When impatience is a virtue �� 14 A rising star on the horizon of finance �� 18 Integration initiatives are studied on site �� 20 A place for dialogue �� 23 Leading research in entrepreneurial ecosystems �� 24 “We want to be challenged – that makes us even sharper” �� 26 Exchange semester gave new perspectives �� 28 Loving your job is the new norm �� 29 Meetings that open up dreams for the future �� 30 The management of the School �� 32

SWEDEN’S ONLY TRIPLE CROWN ACCREDITED BUSINESS SCHOOL

EQUIS, AACSB and AMBA are the three most prestigious international accreditations for business schools. Only around 70 business schools in the world (approx. 0.5%) have all three distinctions and are thus popularly referred to as “Triple Crown” accredited. The accreditations are valuable proof that the School’s courses, programmes, research and collaborations maintain an internationally high quality. They confirm that we are a strong business school, active in an international arena and continually developing in line with the requirements and changes around us.

JAN ELIASSON – THE WORRIED OPTIMIST Jan Eliasson is arguably one of the more renowned alumni of the School of Business, Economics and Law. Since graduating in 1966, he has served as – among other things – UN mediator, Swedish ambassador to the US, President of the UN General Assembly, Swedish Minister of Foreign Affairs and Deputy Secretary-General of the UN.

“I have had a lot of support and inspiration from this school over the years. I’ve never let go of Gothenburg, because you need a sense of roots. But you also need a sense of wings; a sense of discovery, adventurism and even risk-taking is essential to accomplish your goals,” says Jan Eliasson. The last few years Jan Eliasson has been involved in drawing up the global sustainable development goals in Agenda 2030. In particular, he stresses the importance of the last two goals: number 16, Peace, Justice and Strong Institutions, and goal 17, Partnerships. “Peaceful societies depend on well-functioning institutions with no corruption – good civil servants are the backbone of society. And partnerships, in the form of international cooperation, is absolutely necessary. No one can do everything, but everyone can do something.”

Jan Eliasson visited the School in April 2018 and spoke about “Peace, developments and human rights in a time of insecurity”.

Jan Eliasson argues that accomplishing the goals will take a lot of hard work. Some key factors for success is that they are universal, mobilising both rich and poor countries, and that they focus on sustainability. Also, the goals are mutually reinforcing – they all connect. “We have to stick to the vision, then go in the right direction, one step at a time. But there are a lot of threats and obstacles to overcome. I have always been an incurable optimist, but these days I’m more of a worried optimist.”

Hopeful despite conflicts and polarisation Some reasons to worry are wars and proxy wars – when neighboring states and great powers play out their conflicts in existing war arenas. “There is a serious lack of diplomacy and communications between adversaries, and there are emotional and irrational factors, like religion or ethnicity, playing an increasing role in conflicts. There is a creeping fear factor growing inside nations. Leaders oversimplify reality and discount evidencebased facts. The resulting polarisation is exploited by both national leaders and terrorists. And of course, the threat from climate change and environmental degradation grows ever more serious,” says Jan Eliasson, adding: “But I don’t want to leave you in a state of depression. There are many reasons for hope: not least the growing power of women, with full equality and emancipation attainable within a generation. Also, young people is a largely untapped resource. I’ve visited my grand-children’s schools, and the kids are so smart. They pose the right questions about the climate and human rights.”

There is a creeping fear factor growing inside nations. Leaders oversimplify reality and discount evidence-based facts.

FROM ALUMNI TO

LEADING LIGHT OF SOCIETY

She has 7,000 employees in an extremely complex organisation. As chief executive officer of Kungsbacka municipality, Ann-Charlotte Järnström is driven by the desire to create maximum social benefit for our tax money, and digitalisation is an important component of this work. It was Kungsbacka that lured Ann-Charlotte Järnström back to the Swedish west coast after many years in Stockholm. In addition to the area’s geographical charms, there was also an exciting and challenging directorial position waiting for her. “The world is changing at a rapid pace. We have an ageing population, which means that tax revenue is falling. At the same time residents have increasing expectations. It has to be just as easy to find a day nursery place or get a building permit as it is to order a new TV on-line. Therefore, we have to work smarter and work better with fewer resources – and digitalisation is part of that work,” says  Ann-Charlotte Järnström.

a conflict organisation, in which different parties want to achieve different things. As a result, it is particularly important to have a good dialogue with your politicians, build up trust and also have good relations with opposition politicians,” says Ann-Charlotte Järnström.

The School of Business, Economics and Law made it possible

After graduating from the School of Business, Economics and Law in 1990, Ann-Charlotte Järnström’s first job was as a trainee at SJ Gods – the freight section of the Swedish State Railways. Even then, she was driven by a need to It has to be just as easy create benefit for the public. Digitalisation requires She spent a total of 13 years leadership to find a day nursery place with the Swedish State The intensive work involved or get a building permit as it Railways. That was followed in digitalising the municipality is to order a new TV on-line. by a number of years in the has borne fruit both at home consultancy world. and at a national level. Last year, “As a consultant, Kungsbacka was nominated I worked with everything from banks to the retail for the digitalisation municipality of the year. In a sector, and I noticed that with an education from the period of rapid change, it is important to get the staff School of Business, Economics and Law, nothing was involved, and so Ann-Charlotte Järnström applies impossible. I had both the knowledge and the self-conconsiderable energy to the work of managing change. fidence that was required.” “In order to benefit from digitalisation, we, as Eventually Ann-Charlotte got an assignment in people, have to change. As a leader, it is important to the schools sector, discovered that it was a field in be able to explain why change is necessary, while at which she could really do some good, and the idealist the same time fostering enthusiasm by showing how in her was awakened. It ended up with her becoming it benefits the local residents and also makes your a financial director, and eventually chief executive work easier.” officer of Vallentuna municipality. As the organisation’s senior civil servant, she “Also in my current role, I have to stress my reports to the executive committee, just as in any other education. Municipal chief executive officers often company. The difference from being a director in come from the municipal world and have worked business is primarily the objective of the organisation, in the schools sector or in healthcare and nursing. and also in how it is led. I get a lot for free since business administration and “Being a chief executive officer of a municipality economics is such an important part of our work,” is a bit of a balancing act. A lot of it has to do with says A nn-Charlotte Järnström. diplomacy and an ability to cope in the political landscape. My executive committee is also fundamentally

ANN-CHARLOTTE JÄRNSTRÖM

Degree in business administration, 1990, specialising in marketing. Positions of trust: Sat on the members’ committee for SIQ (Swedish Institute for Quality). Represented the Halland municipalities in the Swedish Association of Local Authorities and Regions’ network for municipal chief executive officers. Member of the preparatory group for Inera AB (an umbrella company for municipalities, regions and county councils implementing digitalisation). Responsibility for international relations in the association of municipal chief executive officers in Sweden.

Aling

Göteborg

H H aa ll ll aa nn dd ss ll ää nn Teckenförklaring X2000 stationer Järnväg Motorväg Övriga riksvägar och primära länsvägar

Kilometer 40

Norge

DRAWING THE SUSTAINABLE SOCIETY MAP In Accessibility Planning Lab, a new collaborative project, human geographers from the School of Business, Economics and Law are working with planners from Region Västra Götaland. The goal is to make the concept of “accessibility” more visible in social and land-use planning. Accessibility is central in modern transport and land use planning. However, there are no easy-to-use tools for measuring and showing what a region’s inhabitants actually have access to. This is why Accessibility Planning Lab was started. “The goal is to develop basic methods and tools for clarifying how near a region’s people are to things such as education, cultural offerings and childcare,” reveals Anders Larsson, the project’s leader.

Accessibility maps show the way Besides researchers from the School, the team has 15 people who, in various ways, are responsible for social and land use planning in the region. Their input is leading the way in the project. “The planning practitioners in the team are interested because they have a need for knowledge and an overview of accessibility in their regions. They want tools that are easy to use, which make it possible to follow changes over time. The solution is to use geodata to create maps showing the

opportunities populations have to reach various destinations. A sort of continuously updated accessibility atlas of the region,” says Anders Larsson.

Uddevalla

Vänersborg

What is a sustainable society? Swedish social and land use planning has often been based on transport and questions such as: ‘Where are houses being built?’; ‘Where are there workplaces?’; and, ‘How can we support travel with high speed between these?’. Accessibility research enables a widening of the perspective. “Today, we’re talking more about accessibility from a sustainability perspective, not only environmental but economic and societal sustainability. Nonetheless, we need to know more about why and how people travel as they do. The results we obtain here can also be raised to a national level. In the slightly longer term, I hope we can shift the planning focus to questions such as, ‘What is a sustainable society?’ or ‘What is the good life from an accessibility perspective?’,” comments Anders Larsson.

Aling

Göteborg

H H aa ll ll aa nn dd ss ll ää nn Teckenförklaring X2000 stationer

Vara Falköping Herrljunga

gsås

JJ öö nn kk öö pp ii nn gg ss ll ää nn

Restid i minuter 20 min, eller kortare 20 - 30 31 - 45 46 - 60 61 - 90 91 - 120 Över två timmar

X2000 STATIONER ANDERS LARSSON KOLLEKTIVTRAFIK Senior lecturer and assistant head of the Unit for Human Geography at the Department of Economy and Society. Researches issues revolving around: the link between accessibility and regional spatial structure; V ää rr m ll aa nn dd ss ll ää nn Vand, mthe forms in which practical land use and social planning can benefit from an accessibility-based approach.

Skövde

Vara

CLOSER COLLABORATION WITH THE PUBLIC SECTOR

With a long-term perspective and structured offers, the Partner Program has brought together the School’s relations with trade and industry for almost twenty years. By offering a new form of partnership, called Public Associate Partner, the School broadens its c ollaboration with the public sector. To inspire students to a future career within the public sector is particularly important. An exciting workplace The contacts between the School’s researchers and the public sector are well-established, but courses and programmes have, above all, benefited from the contacts with trade and industry. The School has a responsibility to prepare students for working life, and during their studies they need to meet representatives and work on issues from different types of organisa tions. Through the structured cooperation that the Public Associate Partner programme enables, the hope is to be able to use even more cases and guest lecturers from the public sector. “Our students are very interested in the challenges facing society, and in sustainable development. The fact that we are attracting public sector organisations as partners helps open the students’ eyes to the public sector as an exciting workplace,” says Per Cramér, Dean for the School of Business, Economics and Law. “As the biggest employer for lawyers in Gothenburg, it is natural that we want to collaborate with the School of Business, Economics and Law,” says Anders Hagsgård, Chief Judge at the Administrative Court of Gothenburg, which is one of the School’s new public partners.

Grant from Vinnova

Falköping Herrljunga

gsås

JJ öö nn kk öö pp ii nn gg ss ll ää nn

Restid i minuter

Availability maps show what opportunities the inhabitants of the region have to reach different social functions. This map shows how quickly you reach important railroad intersections using public transportation.

In 2014 the School received a grant from Vinnova to develop a platform for collaboration with organisations within the public sector. The work done showed that these are particularly interested in coming into contact with students to illustrate the opportunities that exist for those seeking a career in the public sector. Sustainability is another area of interest for collaboration. “What we do at the Swedish Tax Agency is important for business owners, private individuals, other authorities, public services and Sweden. We want to improve the conditions in the everyday lives of our clients and facilitate their work in the form of digital services. Our collaboration with the School will enable us to establish a relationship whereby we shape the future together,” says Anders Bertilsson, Head of Department at the Swedish Tax Agency.

20 min, eller kortare 20 - 30 31 - 45

Ethnology and property rights, biology and behavioural science – visiting professor Kees Bastmeijer uses several perspectives to try to understand why legislation is so little effective when it comes to preserving ecological values.

CAN LAW SAVE NATURE ? Most commonly Kees Bastmeijer spends his time at Tilburg University in the Netherlands. As a professor of Nature Conservation and Water Law, he also often travels to places such as A ntarctica, Greenland – and Gothenburg!

More of an academic here than at home Thanks to the Visiting Professor Programme Kees Bastmeijer is, since 2016, a regular guest at the School of Business, Economics and Law. “In Tilburg I’m so wrapped up in all the small daily necessities. Here I have more time to talk to PhD students, to read and to think about new research. In fact I feel more of an academic here than at home. I benefit greatly from the exchange of knowledge and ideas with colleagues here, not least in the law department. The School of Business, Economics and Law has a very multidisciplinary method of working with a clear connection to societal issues and that suits my way of working,” says Kees Bastmeijer.

Exceptions break ecology As a lawyer with an interest in sustainability Kees Bastmeijer’s research is primarily focused on how environmental legislation works or does not work. “Globally the legislation is fairly weak. The objectives look great but the treaties provide much space for exceptions. Furthermore, what makes species die and the climate being threatened are often not the illegal actions but the accumulated effects of activities that governments allow. EU’s environmental legislation tries to address these weaknesses by setting targets. At a specific date a certain water or air quality level shall be achieved. How to get to that point is up to the governments but it is an obligation of result. A similar system exists for nature protection. Such systems must be respected when assessing the effects of existing activities and new projects. The result is legislation that actually works,” says Kees Bastmeijer.

Companies are a part of the solution These strict EU laws appear not particularly friendly for economic activities. However, the directives leave space for such activities and this space is larger when the environment is restored in a good condition. This makes companies sometimes ‘partners’ in nature restoration. “In the Netherlands there are examples where companies are willing to proactively invest into restoring ecological environments, as a prerequi site for being able to expand a harbour or other activity in ten years time. When companies want to be part of the solution, there is a better chance that the environmental objectives will be met and this will result in less legal discussions in the future,” says Kees Bastmeijer.

Governing the Antarctic When Kees Bastmeijer is not in Tilburg or Gothenburg he is often travelling, not seldom in Polar environments. Since 1992 he has been an advisor of the Dutch delegation to the Antarctic Treaty Consultative Meetings. This is the meeting of 29 countries, including the Netherlands and Sweden, which jointly govern the South Pole region. “It’s very interesting to see how the political dimension of the work sometimes push issues like environmental protection to the background. As a researcher you just get to read the final report, but the most interesting statements and discussions are often too sensitive to be included, or are instead discussed at the coffee break,” says Kees Bastmeijer.

VISITING PROFESSOR PROGRAMME

Started in 2009 in order to achieve an international injection into research and education at the School of Business, Economics and Law. In 2014, a new five-year period could be initiated thanks to support from Elanders AB, Stena AB, the Richard C Malmsten Memorial Foundation and the Volvo Group. During the period, 25 visiting professors have revitalised research and contributed with relevant specialist knowledge to the local business community.

MEMBER OF THE SWEDISH CLIMATE POLICY COUNCIL Åsa Löfgren, Associate Professor in economics, has been appointed a member of a new regulatory body, the Swedish Climate Policy Council. The council has the task of evaluating how far the government’s overall policy is compatible with the climate goals decided on by parliament and the government.

#METOO – WHAT IS HAPPENING NOW ? In autumn 2017, social and traditional media were inundated with testimony of sexual abuse from women of all ages, social strata and professions. These outcries precipitated questions about structures, powers and responsibilities. In response, the Department of Law organised a panel debate about #metoo. This involved teachers and researchers from the department as well as guests invited from Indile Juristbyrå (a law firm), Terrafem (a non-profit organisation for the right of women to live free from male abuse), Unionen (a trade union) and FEMJUR (an association of feministic law students).

PRAISED BY THE KING

THE SCHOOL’S MEDAL Eva Halvarsson, CEO of the Second AP Fund, received the School’s “Pro Studio et Scientia – for commitment and science – 2017” medal. She contributes to the School’s development with great commitment, knowledge and integrity.

Paulina Olsson, alumna and co-founder of Peppy Pals, has won the “Compass Rose” award. The citation reads: “with value-based leadership and using hard technical platforms, she teaches children about soft human values and empathy.”

ALUMNI MEETING IN LONDON PANEL DEBATE ON THE CLIMATE How can politics, technology and the individual contribute to a smart climate policy? These and other issues were discussed when climate minister Isabella Lövin visited the School in January 2018. Besides Thomas Sterner, professor of environmental economics at the School, David Andersson and Maria Grahn from Chalmers were on the panel.

In collaboration with the Stena scholar operating at the Swedish Chamber of Commerce in London, the second alumni get-together was held in May 2018. Thirty alumni from a number of different sectors enjoyed a pleasant evening at restaurant Aquavit, with n etworking and a talk from Christian O. Andersson about his career at Spotify, Facebook and Google.

MEN SLOWER THAN THEY THINK Male long distance runners overestimate their own abilities – they are not as fast as they think they are. Mitesh Kataria, Associate Professor of Economics, and himself a recreational runner, has investigated long distance races and has identified clear differences between women and men.

Earlier research has already shown that people tend to overestimate their abilities, and that men do so to a larger extent than their female counterparts. What makes this study unique is the wealth of feedback that is readily available for the subjects. “A long distance runner trains regularly and often keeps close track of his or her running times. This means that they should have reasonably accurate expectations before a race. But my study demonstrates that this is not the case. Runners overestimate their own abilities, and male runners are generally more optimistic about their times than their female counterparts,” says Mitesh Kataria. For this study, Mitesh Kataria assembled information from ten long distance races, involving distances of at least 21.1 km, including the Gothenburg Half Marathon and the Stockholm Marathon. Prior to the race, runners were asked to record their anticipated race times, which were then compared to their actual times. The results are clear: Overall, in every race, male runners recorded faster expected race times than they actually achieved.

May also apply to the labour market According to Mitesh Kataria, one should not jump to conclusions in applying these findings to other areas. However, since overestimating one’s abilities can be seen as a character trait, the results may indicate a relatively constant behavioural pattern. “The phenomenon of men tending to overestimate their abilities may also apply off the race course - in the labour market, for example. It would be interesting to investigate whether the male tendency to overestimate himself may in part explain the wage gap between men and women.”

Let the person prove his ability One of the study’s conclusions is that as humans, our performance levels are not as high as we claim them to be. “For example, if one wishes to evaluate the productivity of one’s employees, it would be best to have them take a test in which they can demonstrate their abilities. Let them ‘walk the walk’ rather than merely ‘talking the talk.’ Because if we only listen to what they say about themselves, we risk favouring male employees,” elaborates Mitesh Kataria.

The study is based on polling from approximately 5,000 runners. The runners entered their expected race times on campaign websites, arranged by a train operator and runner’s organisation, a few days prior to their respective races. The runners who most accurately estimated their race times had the chance to win travel vouchers.

MITESH KATARIA

Mitesh Kataria is an Associate Professor at the Department of Economics. His Research areas concern applied environmental and welfare economics, empirical behavioral economics and experimental economics.

THE ASSAR GABRIELSSON PROFESSORSHIP

The professorship was initiated in 1999 in memory of Assar Gabrielsson and is funded through a gift from the foundation Stiftelsen Göteborgs Handelshögskolefond. The purpose of the professorship is to provide students with wider knowledge regarding application of the theories in business and leadership. Previous holders of the professorship include Göran Carstedt, Inga-Britt Ahlenius, Björn Stigson, Claes Dahlbäck and Marianne Nivert, among others.

WHEN IMPATIENCE IS A VIRTUE Lena Apler is both happy and proud about her appointment as visiting professor in applied corporate management. She is looking forward to teaching her students more about working life. As a fundamentally very impatient person, she also hopes that the academic world and Lena Apler will be able to teach each other a thing or two about pace. Lena Apler is the woman behind the start-up bank Collector, and a powerful business angel for a number of financial companies. In her opinion, her speed has been her superpower as an entrepreneur. “If you want to drive growth, it’s good to be a bit impatient. With our current pace of change, there isn’t always time to wait until the next day. It’s often better to try something out and sometimes fail. But of course at the same time there is also a risk of not having enough analysis going on. This is one of the reasons why I think that the combination of academia and the world of business is a good one,” says Lena Apler.

Challenging the old banks Lena Apler’s creation, Collector, obtained its banking licence a few years ago, but it is still careful about keeping its distance from the “old banks” and continuing to be a digital start-up. “We have built up a structure that is relevant today and not 100 years ago. Our private market is completely digital. We’re developing our own IT system and products that are adapted to today’s customers who do everything on their mobile phones. But it also needs to be said that this is primarily about the private market, which is easier to digitalise. The business market is more complex and requires more human intervention. It might never become totally digital,” says Lena Apler.

Financial forecasting The financial sector is being affected by new patterns of customer behaviour and by rapid technological development. What does the future look like? “We can already see the market becoming fragmented with a lot of start-ups approaching the banking sector. On the private side there are a number of apps such as Tink and Dreams. Then you have the giants: Apple, Google, Facebook and Wechat in China. It often begins with payments, which is a fairly simple service. From there, it’s not such a big step to connecting the customer by starting to make transactions,” says Lena Apler.

Special energy When Lena Apler gives lectures to students, she talks about, among other things, taking Collector from a small start-up with just four people to today’s stock market-listed company with 450 employees. “I talk about the innovative steps you take, what plateaus there are and the fact that there are different types of leadership at different phases. I also talk about the extremely special energy that exists in a growing company that is on the way up. But I never want us to get to any administration phase. We have to remain a growing company at all times, but an orderly one,” says Lena Apler.

HELLO ANNA GRZELEC ! You are a PhD student in business administration, and spent spring 2018 as a visiting doctoral student at HEC Montréal in Canada. Why HEC Montréal? There is a research team working in a field similar to mine and with a similar method, i.e. Strategic Management in Pluralistic Settings. This team is led by Ann Langley, a visiting professor at the School of Business, Economics and Law. The team also has several researchers I relate to in my work. So, when the idea to go there hit me, both I and my supervisor thought it was an excellent opportunity. What is your research about? I’m working with the struggle to become more creative many organisations face. Specifically, I focus on the tension that builds up between organising and creativity: at the same time as organisations need to organise people’s efforts and control the outcomes of the work, they want to fulfil the need for playfulnes, failure and freedom in order to to stimulate creativity: This is the challenge I’m focusing on. In Montreal, I worked on the empirical chapters of my thesis. I wrote and theorised! I also took the enormously interesting course Theory Building and seized the opportunity to visit a few companies to see how they’re working with creativity. Does life as a doctoral student differ between Canada and Sweden? The physical distances are a major difference. By Canadian standards, I lived near the university. The bus trip there took half an hour. In Gothenburg, I’m a seven-minute walk from the School. Additionally, HEC is massive! Then there’s the winter. That’s a chapter in itself. I’ll say just one thing. I’d never been through such a severe winter... However, I love Montreal! The people are open and it’s a dynamic city. There are still lots of cheap, unrenovated premises available. So, artists and small enterprises can set up studios and shops. Of course, this adds to the feeling that things are bubbling. There are also many different nationalities. You meet so many different people. That’s extremely interesting too. What was the research environment like at HEC? I felt that everyone I met made an effort for me to get as much as possible out of my time there. This created an incredibly welcoming

ambience. Ann Langley introduced me to several people at the beginning and I had meetings with several of the researchers whose papers I had read. Furthermore, star researchers were always dropping by. They gave seminars and had individual meetings with doctoral students. This was very stimulating. At the same time as I, there were two other visiting doctoral students in the research team, one from UZH (Zurich) and one from LSE (London). We three, along with two postdoctoral students and a doctoral student from HEC, formed a little gang that came up with things. What knowledge and experiences did you bring back? The exchange gave me new perspectives of my material and, I’ve been pushed in new ways in my writing. So, going away is something I strongly recommend! Furthermore, the Theory Building course I did was quite unique. This and all the meetings and seminars I had mean that I feel jam-packed with new ideas and really can sense how I’ve developed as a researcher. Additionally, I’ve grown as a person. Going somewhere new and creating a new everyday life means that you learn something about yourself into the bargain. It’s something that also helps with thesis work. I’m convinced of that. HEC Montréal is an international, extremely well-reputed business school accredited by EQUIS, AACSB and AMBA. The School of Business, Economics and Law has long had a student exchange agreement with HEC Montréal.

NUDGING GETS US TO GO MORE VEGETARIAN New research shows that simple methods can influence restaurant goers to reduce meat consumption in favour of vegetarian food, thereby promoting reduced emissions of greenhouse gases.

RENEWED EQUIS ACCREDITATION

“What we choose to buy is determined not only by prices and offerings, but also by the environment around the decision. My research shows that it is entirely possible to design a decision environment that results in vegetarian options being chosen more often,” says Verena Kurz, researcher in behavioural economics.

In December 2017, the School of Business, Economics and Law gained a five-year re-accreditation from EQUIS. The School has held this prestigious, international, stamp of quality since 2004. Overall, the reviewers’ assessment was that the School’s research and education maintain high quality and that the operations have a positive effect on business and society, both in Sweden and globally.

Concrete tips for restaurant owners who want to go more vegetarian include not marketing the food specifically as vegetarian but as dishes amongst all the others on the standard menu. Also, make the dishes visual so that those not accustomed to vegetarian food can see what it looks like.

The accreditation process contributes to continuous development and enhanced quality. Being accredited is extremely significant as regards competing for the best students and researchers internationally. It is also essential for collaborations with well-reputed business schools worldwide.

MILLIONS FOR RESEARCH INTO SHIPPING AND THE ENVIRONMENT Shipping is a major source of emissions of harmful air pollutants and carbon dioxide. In a new project, a research group from the Swedish National Road and Transport Research Institute (VTI) and the University of Gothenburg has been awarded SEK 6.4 million to analyse which controls and measures are the most cost-efficient in reducing shipping emissions. Because it is not to be expected that the shipping world will voluntarily do what is necessary to reach environmental quality goals, new and existing controls need to be developed. The researchers will be studying not only methods that ship owners or operators are implementing in response to the introduction or changing of controls, but also measures they are taking on their own initiative. Professor Kevin Cullinane and postdoctors Marta Gonzalez- Aregall and Anastasia Christodoulou, all from the Department of Business Administration, are taking part.

NEW WAY OF LOOKING AT NATURE’S VALUES By speaking of “nature’s contribution to humans” instead of “ecosystem services”, nature’s value for people can be seen from a more c omplete perspective that includes social science and humanistic insights. So suggest thirty international experts linked to the UN initiated multi disciplinary expert panel for biological diversity, IPBES. This ground-breaking conceptual shift from ecosystem services to nature’s b enefits was presented in the January 2018 issue of the magazine, Science. One of the article’s authors is the School’s Deputy Dean Marie Stenseke, professor of human geography.

SWEDEN’S FIRST HRM PROFESSORSHIP NEW MANAGEMENT TEAM FOR THE FUTURE SIX YEARS

Within academia, human resource management (HRM) is an interdisciplinary subject with teaching and research being conducted in various faculties and departments. Thus, in Sweden, there has not yet been an HRM professorship. Establishing just such a post was one of the long-term goals when the Centre for Global HRM was formed in 2014.

On 1 July, the new management team of the School took up: Ola Olsson, professor of economics, Vice Dean with responsibility for research and postg raduate e ducation; Marie Stenseke, professor of human geography, Deputy Dean responsible for, among others, work on sustainability and work environment; Per Cramér, professor of international law, Dean since 2010; Ewa Wikström, professor of m anagement and organisation, Vice Dean with responsibility for educational matters.

With support from several of the centre’s partners, the process of advertising Sweden’s first HRM professorship is now under way. An HRM professorship will be able to create a strong, interdisciplinary research environment with international collaborations that contribute to reinforcing Sweden’s competitiven ess and a sustainable working life.

A RISING STAR ON THE HORIZON OF FINANCE 18

His research on investor risk behaviours has been published in some of the most prestigious financial journals. Meet Adam Farago – the School of Business, Economics and Law’s rising star on the financial horizon.

Adam Farago was born and raised in Hungary, but wanted to complete his studies abroad. “I received my PhD from the Stockholm School of E conomics. Afterwards, both my wife and I wanted to stay in Sweden. When an opportunity presented itself in Gothenburg, it felt completely right,” says Adam Farago.

Fascination with the finance market At first, he was drawn to mathematics. Studying economics was more a way to secure a job in the future. But over time, Adam Farago became increasingly interested in finance. “Sure, the finance market has a bit of a bad reputation, with all the things associated with the Wall Street mentality, but in reality it is a subject that concerns all of us with some form of savings. And there is a great need to understand and create models for how people make financial decisions. Those are the cornerstones of my work: group psychology and mathematical methods,” says Adam Farago.

A new way of modelling risk behaviours Adam Farago’s research challenges the old models used for assessing risk behaviour in the industry. The point of departure is that there is a gap between theory and reality. “The standard model used to analyse risk behaviours has its roots in the 1970s. It says that risk is just movement: the more turbulence in the market, the greater the insecurity. This model does not take into account whether the market is going up or down. However, both logic and the psychological research say that people care more about the downturns. So the whole idea is more or less to develop mathematical models that can handle a more asymmetrical world, in order to make better predictions in the long term,” says Adam Farago.

Articles in two out of the three best journals The same fundamental idea has resulted in two articles in prestigious journals. The first relates to how individual investors compose their stock portfolios from a risk perspective.

There is a famous article from 1997 showing that the standard theory does not correspond to reality. “When we use our asymmetrical risk assessment model, we get a better match, especially when we add a new and more nuanced idea of risk assessment for shares. These are the main points of the first article published in the Journal of Finance and Economy,” says Adam Farago. The second article, which was published in the Review of Financial Studies, concerns the market effects of the asymmetrical risk model on a more general level. The article also takes a more in-depth look at the relationship between risk and return when it comes to shares, indicating that there is asymmetry in this field too.

Favourite crashes and hard questions It takes time to study the finance market. For this reason, financial researchers often have a slightly different view of large recessions than the rest of us. “Within our field of research, we generally cannot conduct experiments when facts are required. We cannot shock the Swedish stock market to see what will happen. For this reason, the great stock market crashes are super important. They give us tonnes of important data, and there are always many new articles being written after large fluctuations.” As a financial researcher, you have to get used to questions about stock market movements or whether a certain security is worth investing in. “We financial researchers get that all the time, and we do not like it. I can’t see into the future, you know. My research is more about giving a better description of what is actually happening,” says Adam Farago with a smile.

ADAM FARAGO

Adam Farago is a Senior Lecturer at the Centre for Finance at the Department of Economics. His research areas are financial economics, asset pricing, portfolio choice, behavioral finance, and financial econometrics.

Finding and organising solutions that work, and then not mobilising the resources to make them permanent is a waste of money, time and potential.

The research programme Organizing Integration examines novel initiatives that aim to support labour market integration of recent refugees and other immigrants. María José Zapata Campos is one of the researchers following closely the everyday practices of these initiatives. In response to the 2015 refugee crisis, many initiatives were launched by a myriad of actors in order to facilitate the labour market integration of recent refugees and immigrants. The programme Organizing Integration, with researchers from the Gothenburg Research Institute and the Department of Business Administration at the School Business, E conomics and Law, the School of Public Administration, Copenhagen Business School and Mistra Urban Futures, is studying how these initiatives are organised in practice.

Gothenburg as an urban laboratory The programme researchers adopt an ethnographic perspective, to examine the actions of the actors involved in these initiatives in the field over a longer period of time. “We see Gothenburg as an urban laboratory. Our field work takes place mostly in the suburbs, e.g. Hammarkullen,

Angered and Biskopsgården. We go where the actors go, trying to understand what they are doing and the challenges they are facing. The idea is not to come up with a finished solution, nor is it to just make a critical review but also to discuss and reflect together and disseminate knowledge of challenges and success factors,” says María José Zapata Campos.

Entrepreneurship as an integration method One of the initiatives followed by the researchers is One Stop Future Shop, at Vårväderstorget in Biskopsgården. One Stop Future Shop is a form of business incubator with a focus on vulnerable groups. “People with a foreign background are underrepresented among entrepreneurs in Sweden. That’s a shame, since there are many newly arrived and other immigrants with

INTEGRATION INITIATIVES ARE STUDIED ON SITE both drive and experience. In this regard, the work of One Stop Future Shop is important. These groups also suffer of financial discrimination, as previous research shows how vulnerable groups end up borrowing money in worse terms. This is how we researchers can become better at acting through our research, by for example bringing together representatives from banks and other actors involved, presenting our research and showing opportunities by not missing out on a market,” says María José Zapata Campos.

Important to diffuse good initiatives There are close to 150 different initiatives in the Gothenburg region, trying to tackle the issue of labour market integration. Many of them are innovative and successful, although they still have difficulty in becoming permanent. “There are projects working really well, which have even won awards, but which still find it difficult to stabilise into permanent structures. Finding and organising solutions that work, and then not mobilising the resources to make them permanent is a waste of money, time and potential. The initiators have to invest a lot of time and energy in looking for funding for the next project. The challenge is

to scale up such ideas. Doing nothing is not an option,” says María José Zapata Campos.

Great interest in the research programme Already when Organizing Integration presented their research programme in May 2017, there was a lot of interest among politicians, officials and industry representatives. “Now we have been conducting research for a while, and participated in forums where we can share our findings, so that we can contribute to making a difference,” says María José Zapata Campos.

ORGANISING INTEGRATION

Is a cross-disciplinary research programme that aims to investigate the practices involved in the organising of the initiatives intended to facilitate labour market integration of immigrants. Organising Integration is funded by the research council Forte. The group consists of 16 researchers led by Associate Professor Andreas Diedrich and Associate Professor María José Zapata Campos of the Gothenburg Research Institute and the Department of Business Administration at the School of Business, Economics and Law.

WORLD CONGRESS OF ENVIRONMENTAL AND RESOURCE ECONOMISTS In June, the School hosted the World Congress of Environmental and Resource Economists (WCERE). The worldâ&#x20AC;&#x2122;s leading researchers in environmental economics gathered to present and discuss new research, but the conference also aimed at creating dialogue between researchers, practitioners and decision makers in order to better deal with complex environmental problems. More than 1,500 environmental and resource economists from 62 countries participated, and during five intense days, 116 sessions were held and 680 papers were presented.

Policy makers and researchers in the field of environmental economics gathered at the School

A PLACE FOR DIALOGUE

Daniel Slunge and Maria Noring.

Back to back with the World Congress of Environmental and Resource Economists (WCERE 2018), experts from regulatory agencies and academia gathered at the School in June 2018. The purpose was to create new networks and start a dialogue on how to tackle important challenges. During an intense afternoon, researchers in environmental economics and experts from the Swedish authorities, the OECD and the EU gathered at the School to discuss specific challenges encountered by government experts when applying environmental economics in practice. Climate, fishing, bio diversity, chemicals and circular economy were the five focus areas chosen for different round table talks. The initiative was taken by Anna Nordén, Åsa Löfgren and Daniel Slunge – environmental economists at the School, and Ficre Zehaie and Karin Kataria – environmental economists at the Swedish Environmental Protection Agency and the Swedish Agency for Marine and Water Management. “We have been to similar conferences in the past and feel that they do not make the most of the opportunity to gather the world’s leading researchers to talk with experts and decision makers at the authorities about important research questions and results. We arranged this pre-conference in the hope that it will lead to new forms of collaboration and stronger links between policy makers and researchers,” says Daniel Slunge.

Difficult to evaluate negative effects One of the round tables discussed the economic valuation of hazardous chemicals and was organised in collaboration with the UGOT FRAM centre for chemicals. Experts from the European Chemicals Agency (ECHA) presented practical difficulties they encounter in valuing the economic benefits of chemical regulation, which involves quantifying health benefits in monetary terms. In order to place a value on effects linked to mortality, it is possible to use a monetary value for a statistical life. However, how does one place a value on effects such as loss of IQ points, reduced fertility or an increased risk of obesity? Delegates agreed that regulation should be motivated by quantifiable benefits – for example, in the form of reduced healthcare costs or reduced suffering – but that, under certain circumstances, there may be reason to regulate certain chemicals based on the precautionary principle. “Unfortunately, it is much easier to identify and quantify the costs of a regulation than to estimate the social gains to be made from a healthy population and

sustainable environment,” says Maria Noring, environmental economist at the Swedish Chemicals Agency. What has become apparent is that the costs for phasing out hazardous chemicals are often lower than initially calculated. Once a country has decided to phase out certain hazardous chemicals, the market will generally replace these in a cheaper manner than initially deemed possible. Alan J. Krupnick, Senior Fellow at Resources for the Future in Washington D.C., agrees and believes that responsibility should be shifted to the companies that use the chemicals. “Let industries prove that their chemicals are not harmful, instead of researchers being forced to prove that they actually are.”

New contacts and future cooperation Maria Noring and several other participants left the workshop with an increased under standing of the conditions facing the other delegates. “Among other things, I received confirmation that other countries experience the same problems as we do at the Swedish Chemicals Agency. The workshop was also incredibly valuable in terms of making new contacts between researchers and practitioners. Having met one another, it will be easier to get in touch, ask questions and initiate future cooperation,” says Maria Noring.

LEADING RESEARCH IN

ENTREPRENEURIAL ECOSYSTEMS The Swedish Research Council’s distinguished professors grants of 50 million SEK normally go to professors in natural science, engineering or medicine. This year, professor Maureen M cKelvey has been awarded a distinguished professors grant, due to her internationally recognised research and the importance of her research about knowledge-intensive e ntrepreneurial ecosystems.

Meeting our present societal challenges requires a renewal of our knowledge of the conditions that promote innovation and entrepreneurship. As early as the 20th century, the economist Joseph Schumpeter established that it is entrepreneurs’ ability to transform knowledge into innovation that creates growth and wellbeing in society.

Studying knowledge-intensive entrepreneurial ecosystems Maureen McKelvey has studied innovation and entrepreneurship that occurred in a different radical upheaval, namely the biotechnology revolution. Because society is rapidly changing, she sees new challenges for society and the economy. “Historically, research has been highly focused on the role of technology as a driving force for entrepreneurship. We will now be focusing on the ‘entrepreneurial ecosystem’, its structure and the conditions that potentially favour success. Our research results can also be translated into recommendations for public policies, organisations and enterprises,” comments Maureen McKelvey.

Opportunity to focus research over ten years Maureen McKelvey is head of the Institute of Innovation and Entrepreneurship, Department of Economy and Society, at the School of Business, Economics and Law. For the coming ten years, the funding from the Swedish Research Council provides her research team with the opportunity to focus on advanced research about innovation and entrepreneurship. Why was her research agenda chosen? “The answer is a combination of things. My research agenda is highly important to society, and breaks new ground. Moreover, the funding is dedicated to professors, with excellent international reputation, who will also be leading research in the future,” explains Maureen McKelvey.

Constant contact with a global network of researchers These Swedish Research Council grants aim to promote research, which has a long-term impact on the research community. Research per se is an important step along the road to developing new knowledge that also affects society. Here, Maureen McKelvey explains how she actively works with a broad network of reseachers, globally. “I’m involved in a large number of international publications and projects. I also have a wide, active network of research contacts all around the world. The international research community proceeds through discussion and debate. Therefore, I present my research at major international conferences and expert meetings. Being a professor, I also take part in the supervision and examination of doctoral students as well as various appointment procedures, nationally and internationally. The Swedish Research Council like the scientific community, views these activities positively because they increase the possibilities of my research having an impact more globally,” states Maureen McKelvey.

Ability to adapt is a key to success What is most important if an organisation wants to create and maintain an innovative climate within an ecosystem? “Innovation and entrepreneurship result from a combination of things. On the one hand, one needs a structured process, in which goals are established and activities aim in that direction. On the other hand, members of the organisation and ecosystem need to be reflective and analytical, and be prepared to change fundamental premises and directions. Hence, the ability to adapt is an important success factor, within Evolutionary Economics perspective. Note that unlike natural evolution, human-based organisations can actively change their conditions by, choosing to develop new, different knowledge and network relationships,” states Maureen McKelvey.

THE SWEDISH RESEARCH COUNCIL’S DISTINGUISHED PROFESSORS PROGRAMME

The programme is to provide Sweden’s most prominent professors with the right conditions for long-term research that involves risk-taking but has great potential. It is also to enable the setting up and establishing of the highest quality research environments. Thus far, there have been three rounds of distinguished professorships. Of a total of 539 applications, only 29 have been granted.

Christina Stenberg (left) and Jenny Hjalmar Åkerblad.

“ WE WANT TO BE CHALLENGED

– THAT MAKES US EVEN SHARPER” A customised leadership programme at the School of Executive Education within the School of Business, Economics and Law has taken IKEA of Sweden’s HR managers to new heights in the field of business development. Colleagues Christina Stenberg and Jenny Hjalmar Åkerblad are working to develop the HR manager role within IKEA of Sweden, the company responsible for business and product development within the IKEA group. “IKEA has a strong business orientation and we are striving all the time to improve. This programme is another step to increase our level of professionalism and competence when developing the IKEA business,” says Christina Stenberg.

100 percent engagement The 16 participants are qualified HR managers from different global business areas. They all have packed agendas, so the starting point was 100 percent engagement, a priority that everyone understood and accepted. “After all, we’re economical at IKEA, so participants know that this costs money. But the main point was that everyone felt this is an important investment,” says Christina Stenberg. “In a world where everyone’s usually rushing in and out all the time, we created the

conditions for shared learning over time. As a side-effect, this group has constituted itself very nicely,” continues Jenny Hjalmar Åkerblad.

Designed to precisely fit IKEA’s reality The programme duration was ten days, each of them designed with a carefully selected theme, and scheduled over eight months, which was the structure that best suited IKEA. The speakers were researchers and experts in their respective areas, mostly from the School of Business, Economics and Law, supplemented by two professors from the Netherlands and USA. The entire programme was taught and delivered in English. The duo praises the programme’s pedagogical structure, which has given the group access to the depths of the world of research and new perspectives on trends in society. They also appreciate the efforts of all lecturers to understand IKEA’s reality and the way they run their business. “After each full day we said ‘what a great lecturer!’, so we’re really very satisfied.

And the programme director from the School of Business, Economics and Law, Rick Middel, who made sure that all of the modules in the programme are adapted for us and IKEA, has been absolutely amazing,” says Christina Stenberg. “IKEA’s mission is based on dynamics and challenges, so we don’t want a programme with lecturers who just pat us on the back. We want challenges. We want to be provoked. That makes us even sharper,” says Jenny Hjalmar Åkerblad. “Our inspiring discussions and reflections across a broad range of business topics have given me entirely new perspectives and tools. The programme has reinforced my business focus and my commitment to make a difference,” concludes programme participant Marléne Sinclair Ståhl, HR & Competence Manager – Range & Supply Communication & Global Quality.

GU SCHOOL OF EXECUTIVE EDUCATION

Delivers an Executive MBA program with a Nordic-Asian focus, and custom programs for the private and public sectors. By combining academic rigour and practical relevance, the programmes empower our corporate clients to implement winning strategies through personal development of their leaders. www. guexed.com

PARTNER COMPANIES Senior Partners: AB SKF Carl Bennet AB Elanders AB Handelsbanken PwC AB Region Västra Götaland SEB Second AP Fund Sparbankerna Västsverige Stena AB Stena Metall AB Volvo Car Group Volvo Group

PREFERRED LEARNING PARTNER Volvo Group has a long-term, strategic, continuing professional development collaboration with an exclusive band of business schools and technical universities around the world. Each of these Preferred Learning Partners has: great expertise in areas that are strategic for Volvo; teaching at the cutting edge of pedagogy; partnerships with international, top universities; and, naturally enough, successful collaborations with the Volvo Group. Already one of nine Preferred Talent Partners in the World, the School was appointed a Preferred Learning Partner in 2017. It is thus an important body in the Volvo Group’s long-term work with talent provisioning.

Associate Partners: AstraZeneca Deloitte Hogia AB Liseberg Länsförsäkringar Mannheimer Swartling Advokatbyrå AB Sixth AP Fund Swedbank Swedish Exhibition and Congress Centre Public Associate Partners: The Administrative Court of Gothenburg The Swedish Tax Agency

MAJOR CHALLENGES FOR COMPETENCE PROVISIONING IN INDUSTRY Within 10 years, 100,000 industrial employees will be retiring in Sweden. There is already a manpower shortage. Not enough engineers and skilled workers are being trained to fill the need. This is what emerges in a report from Sweden’s “Industrial Economic Council”. “We have to invest in qualified manpower and make it possible to work longer. However, an international recruitment strategy at national level is also needed so that we’ll be able to cover manpower needs,” states Ola Bergström, professor of management and one of the report’s authors.

FAST TRACK FOR NEW RESEARCHERS Through the Inclusive Internationalisation programme, eight researchers from various countries and disciplines will be gaining knowledge about the Swedish university system and conditions favouring rapid entry to the labour market. Two of these researchers are at the Department of Business Administration and will during the autumn 2018 receive individual guidance and mentoring. It is hoped that, after the programme, they will apply for positions as PhD students or teachers. The project is the first of its type in Sweden and is being financed by the participating universities and colleges and the Swedish Foundation for International Cooperation in Research and Higher Education (STINT).

MARIA NORBÄCK ON THE PRESS SUBSIDIES COUNCIL The government has appointed Maria Norbäck, senior lecturer in business administration, to be a member of the Swedish Press Subsidies Council. This body distributes state support to the daily press. Maria Norbäck is researching the organisation of media companies and media workers. She is interested in: how media organisa tions balance inherent stresses between “journalism” and “commerce”; how digitisation and social media are changing media enterprises; and, how the media industry functions as a job market.

EXCHANGE SEMESTER GAVE NEW PERSPECTIVES The application to the University of Nairobi was a spontaneous decision. A presentation at the School of Business, Economics and Law had inspired a dream in law student Jorunn Göransson. It resulted in an exchange semester that gave her insights for life. Thanks to a partner agreement with the University of Nairobi, it was possible to study individual master’s degree courses in Kenya’s capital. “I studied ‘Theory and process of environmental law and policy making’. This course also gave a more critical perspective of the western world’s way of advancing its values throughout the African continent, a discussion that had been lacking on home ground,” reveals Jorunn Göransson.

Evening lessons Most Kenyan master’s students work full-time to have money for their studies. Consequently, lectures are held in the evening. Jorunn’s days were long too. “Law certainly isn’t separate from reality. Thus, to understand the context, I read a lot

Jorunn Göransson and some of the children at Wayo Wayo Kibera.

about Kenya as a country and about its constitution. So, I swotted in the mornings and then walked to the university for the evening classes,” recounts Jorunn Göransson.

Slum volunteer On evenings with no lectures and on many weekends, Jorunn Göransson went out to the Kibera slum area. There, she worked for the Wayo Wayo Kibra non-profit organisation. Via sport, this seeks to give children and adolescents something meaningful to do and to strengthen their self-confidence. “I heard about the project through my own interest in sport and felt I’d like to be of use, not just a tourist. By encouraging young people to play sports, I was able to show them a path away from crime,” states Jorunn Göransson.

Useful insights Once back at the School, it was good to return to Sweden’s more structured teaching. At the same time, she was pleased to have gained other insights and perspectives. “I had to confront my own prejudices. For example, that having studied in a welfare country would give me a great advantage. This was only partly true. There were also advantages in the way they run university studies. It was an extremely useful experience,” concludes Jorunn Göransson.

JORUNN GÖRANSSON

Graduated from the Master of Laws programme in the beginning of 2018. Currently an assistant lawyer at Mark- & Miljörättsbyrån in Gothenburg. Plays floorball at elite level and is still involved in Wayo Wayo Kibra.

LOVING YOUR JOB IS THE NEW NORM Loving your job is great. Isn’t it? Researcher Magdalena Petersson McIntyre has studied why an increasing number of people now say they love their job, how it has become normal and what this means for working people. During Magdalena Petersson McIntyre’s Double failure to not love your job field work, she interviewed employees in the retail sector and was struck by the fact that many of them said that they love their job. “People who have jobs that offer a lot of freedom, influence and a good salary saying that they love their job is perhaps not so strange. However, for employees in the retail sector, where salaries are low and employment often insecure, to state so often how much they love their jobs is something I found interesting,” says Magdalena Petersson McIntyre.

Passion and feelings Some aspects of the employees’ love for their work is that they really like the products sold in the stores, that they identified with the company and were passionate about helping customers make good choices. It is also not uncommon for a large portion of their salary to be spent on products from the company. The word “love” – fashion, selling, helping people – was used often. “Feeling such passion for one’s work can be traced to a Zeitgeist and different management ideals that have emerged since the 1950s,” argues Magdalena Petersson McIntyre. “This is linked to a development in the labour market where it is the individual that is felt to be responsible for their situation and a distrust towards collective solutions. It is a mindset where the goal of the company and that of the employees are one and the same. It is typical for our time that people feel like they must invest their emotions in their work and that this is a path to happiness.”

Passion for one’s work can be interpreted as an effort to fulfil the norms of our time: “There is a norm that says that if you love your job you have succeeded. Work shall give us satisfaction and self-fulfilment – this is seen as normal. Achieving a sense of love for your job is therefore a desire for normality. If you have a job you claim to love, you are also seen as successful.” “If the norm is to love your job, it becomes a failure to not be happy in it. Additionally, if the problem is said to be with yourself, not with the working conditions or terms of employment, it becomes a double failure.” At the same time as the employees in the interviews stated that they really loved their job, they could also say that they were able to exert some degree of control over how they felt based on what benefited them most: “Some said that if you work for a company, you love that company, but if you were to start working for another company, you would love that one. It’s a rational idea about feelings where we can conjure them up consciously. It shows that people can choose to enter into this when they see that there are benefits for themselves,” says Magdalena Petersson McIntyre.

MAGDALENA PETERSSON MCINTYRE

Associate professor in ethnology and researcher at the Centre for Consumer Research. She has previously conducted research on mass-produced packaging, norm-critical design and fashion blogging. Her current research involves the digitalisation of consumer culture and market aspects on issues of gender and gender equality.

MEETINGS THAT OPEN UP DREAMS FOR THE FUTURE Education improves with more perspectives and approaches involved. For this reason, the School of Business, Economics and Law works to reach environments where an academic future is not an obvious choice – one example is the collaboration with compulsory schools in the suburbs Hammarkullen, Bergsjön and Biskopsgården, another is the involvement in the foundation Mitt Livs Val.

Mitt Livs Val (The choice of my life) has a group mentoring programme where students from the School and other parts of the university meet with unaccompanied and newly arrived upper-secondary school pupils. The students receive training in mentorship, diversity and coaching. The adolescents gain an insight into the university environment, a new network and role models who can inspire continued studies.

By foot from Iran For Khalil Azami, the road to Sweden was long. He fled oppression in Iran by walking all the way to Germany. In Sweden, he came into contact with Mitt Livs Val. “I was born in a place where education was not that important. I know now that knowledge is the path to my dreams and goals. There is so much injustice in my homeland. That’s why I want to learn about justice and become a lawyer.

MITT LIVS VAL

It doesn’t matter how many years it takes. At the moment, I am learning Swedish and English so that hopefully I can start studying next year,” says Khalil Azami.

Inspirational exchange Jackie Kanerot is a student at the Master of Laws Programme and a mentor for the second year. For her, it was an easy choice to make. “It’s very inspiring. You feel that you are doing something good and you gain a perspective on what you are doing. I was also given good training beforehand, so I felt prepared for the assignment. As a mentor, you come in with the attitude of ‘let me be your guide’, but these kids have taught me a lot. It’s more of an exchange, where we think about the future together,” says Jackie Kanerot.

Mitt Livs Val offers group mentoring programmes where students from universities and higher education institutions become mentors and role models for unaccompanied and newly arrived young people. The idea is to inspire and motivate young people to continue their studies, while also giving them knowledge and a network, which in turn lessens their social exclusion.

”I GET ALL KNOWLEDGE I NEED” In the autumn of 2017, the School started the one-year single subject course Financial Reporting and Law, for students who want to become an authorised accountant, financial manager, controller or consultant – an education requested by the industry. Students learn about regulation and practical application in external accounting and law, and the courses meet the educational requirements to become an Authorised Public Accountant. The students in the first cohort are very satisfied. One of them is Caroline Karlsson. Why did you choose to study Financial Reporting and Law? I want to work in auditing and with this course package I get all the knowledge I need. It gives me a very broad ground to stand. Many of my fellow students want to work with auditing, but there are also those who want to be a controller or want to work with business administration in other ways. There are also students interested in finance, that choose this way because it gives so much. What is the best thing about the course package? I learn so incredibly many different things. What I’m learning here, I will have use for from day one when I start working.

How is the teaching organised? We have lectures, of course, but also a lot of case studies. We also receive visits from guest lecturers and it is very interesting to get these insights into how it works in p ractice at the companies. How is the atmosphere?

The School has signed an exchange agreement with the prestigious Universidad del Pacifico, in Lima, Peru. This is one of the leading business schools in South America and is constantly ranked high in subjects such as economics, finance, accounting and business administration.

One semester corresponds to 30 ECTS credits. The first cycle covers the first three years and the second cycle the following two. After that follows postgraduate studies. PROGRAMMES WITHIN THE FIRST CYCLE Programme in Business and Economics, 180 ECTS credits. Analytic orientation, European language orientation (English, French, German, Spanish), Asian language orientation (Mandarin, Japanese). Programme in Logistics Management, 180 ECTS credits. Master of Laws Programme, 270 ECTS credits*. Programme in Environmental Social Science, 180 ECTS credits. * S tarts in the first cycle and is completed in the second cycle.

SINGLE SUBJECT COURSES WITHIN THE FIRST CYCLE Business Administration, Economic Geography, Economic History, Economics, Human Geography, Law and Statistics.

We are the first cohort to study the course package and the lecturers are very e nthusiastic. Everyone does their utmost to make it as good as planned, and that inspires me and the other students.

SINGLE SUBJECT COURSES WITHIN THE SECOND CYCLE

The interview was made in spring 2018. Today Caroline Karlsson works at one of the major audit companies.

MASTER OF SCIENCE PROGRAMMES

NEW PROGRAMMES STARTING IN 2019

PRESTIGIOUS PARTNER UNIVERSITY IN PERU

EDUCATION 2018

In autumn 2019, a first batch of students will be starting a new Bachelor’s programme in Business and Economics. The content has been reworked to better meet society’s needs. The language specialisations have been dropped and the students’ options have been increased as regards, amongst other things, studies abroad. Also starting in autumn 2019 is the Bachelor Programme in Economic History and Human Geography. Issues of urbanisation, migration and resource allocation form a theme running through the programme. This latter gives a wide, social-sciences understanding of the general relationship between e conomics and societal development.

EXERCISE EXAMPLES FAILING TO REFLECT SOCIETY’S DIVERSITY Males, Nordic people, adults and people from the middle and upper classes are, as regards the percentages they form of Sweden’s population, overrepresented in the exercises used on the Master of laws programme. “Norm-critical examination is an important part of our continuous work for the quality assurance of the programme. The conclusions will be a valuable contribution to discussions about our planned reform of the programme,” comments Joachim Åhman, head of the Department of Law.

1 year / 60 ECTS credits (in Swedish). Management of Growing Enterprises Financial Reporting and Law

2 years / 120 ECTS credits (in English). Accounting and Financial Management, Economics, Finance, Innovation and Industrial Management, International Business and Trade, Knowledge-based Entrepreneurship, Logistics and Transport Management, Management, Marketing and Consumption. PHD EDUCATION Provided within all the departments at the School. Licentiate and doctoral degrees. EXECUTIVE EDUCATION Executive MBA. Tailored programmes for companies and public administration. ADMISSION CREDITS The School stands well in competition and the admission credits are high. BI = Students who are applying based on their original high school grades. SweSAT = Swedish Scholastic Aptitude Test. Maximum credits for BI are 22,5. Maximum credits for SweSAT are 2,0. Second selection, autumn 2018 Programme in Business and Economics, Analytic orientation English French Spanish German Chinese (mandarin) Japanese Programme in Logistics Management Master of Laws Programme Programme in Environmental Social Science

SweSAT

20,10 20,10 18,33 19,06 17,76 19,43 18,95 18,33

1,35 1,35 1,15 1,25 1,15 1,35 1,25 1,15

20,31 17,42

1,35 1,00

THE MANAGEMENT OF THE SCHOOL

FACULTY BOARD STUDENT REPRESENTATIVES (1 YEAR)

The Faculty Board is responsible for strategic planning, overall governance, and the quality assurance of education, research and cooperation (outreach) activities. The faculty board also provides a forum for discussions and coordination of the faculty’s activities.

August Schelin, HHGS Alexandra Muhl, HHGS Jhonnie Kern, HHDR, PhD Student

MEMBERS OF THE BOARD

REPRESENTATIVE FOR THE EMPLOYEES

TERM OF OFFICE 2018-07-01 TO 2024-06-30 Per Cramér, Professor, Dean, Chairperson Marie Stenseke, Professor, Deputy Dean, Deputy Chair TERM OF OFFICE 2018-07-01 TO 2021-06-30 Ola Bergström, Professor Johan Brink, Senior Lecturer Fredrik Carlsson, Professor Katarina Nordblom, Associate Professor Pernilla Rendahl, Associate Professor Malin Tengblad, Communications officer

Monica Meller Eldh, OFR-S SACO, vacant SEKO, vacant ADJUNCT MEMBERS UNTIL 2021-06-30 Ewa Wikström, Professor, Vice Dean, responsible for education at first and second level Ola Olsson, Professor, Vice Dean, responsible for research and postgraduate education Catharina Tillman, Head of Faculty Office

MANAGEMENT TEAM The daily management of the School takes place in the management team, consisting of Per Cramér, Dean, Marie Stenseke, Deputy Dean, Ola Olsson, Vice Dean and Ewa Wikström, Vice Dean. The Head of the Faculty Office and the Director of Communications are adjunct to the management team. Per Cramér is responsible for the m anagement’s

contacts with society and business and with the University of G othenburg. He is also responsible for staff, finance, infrastructure and more. Marie Stenseke is responsible for the work on sustainability and the work environment. Ola Olsson is r esponsible for research and postgraduate education and Ewa Wikström for educational matters.

ORGANISATION UNIVERSITY OF GOTHENBURG

THE UNIVERSITY MANAGEMENT COUNCIL

The Faculty Board Corporate Advisory Board International Academic Advisory Council

Management Support Dean Assistant Dean, Vice Dean

International Office External Relations

Management Office

Gothenburg Research Institute

Department of Business Administration

Centre for Consumer Science

Department of Economy and Society

Department of Economics

Department of Law

Centre for Business in Society

Centre for Finance

Centre for Intellectual Property

Centre for International Business Studies

Gothenburg Centre of Globalization and Development

Institute for Innovation and Social Change

Centre for Retailing

Centre for Regional Analysis

Centre for Global Human Resource M anagement

Centre for Tourism

Centre for Health Economics

Section for Graduate School (Masterprogram, Visiting Professor Programme, GMAT Centre, Executive MBA)

CORPORATE ADVISORY BOARD The Corporate Advisory Board comprises selected i ndividuals from the business and public sectors. The Board serves to support the School’s management in discussions on strategically important issues. The Dean of the School is a permanent member. The A ssistant Dean, the Vice Deans and the President of the Student Union are entitled to attend the meetings.

MEMBERS Lena Apler, Chairman of the Board, Collector AB Stefan Brocker, Partner, Mannheimer & Swartling Advokatbyrå AB Per Cramér, Dean, School of Business, Economics and Law Eva Halvarsson, CEO, Second AP Fund Christian Johansson, Senior Vice President, CFO, AB SKF Katarina Ljungqvist, Regional Manager, Handelsbanken Michael McGrath, Director of Corporate Affairs/HR Director, Stena Metall AB Johan Malmsten (Chairman), Chairman of the Board, The Richard C Malmsten Memorial Foundation Kerstin Renard, Executive Vice President Group Human Resources, Volvo Group

INTERNATIONAL ACADEMIC ADVISORY COUNCIL (IAAC) The Council was established in 2013, with the aim to further strengthen the international dimension in the School’s governance. It serves in a consultative role, providing ideas and critical feedback to the Management Team. The Council meets annually and focuses on strategic questions relating to the enhancement of quality in research and education. The Members of the Council are recruited based on p ersonal merits and include participants from the Visiting Professor Programme as well as international academics awarded the title of Dr honoris causa at the School.

MEMBERS Sharmistha Bagchi-Sen, Professor, University at Buffalo – The State University of New York, USA Shubhashis Gangopadhyay, Professor, Shiv Nadar University, India Mary Jo Hatch, Professor Emerita, University of Virginia, USA, Adjunct Professor, Boston College, Adjunct and Visiting Professor, Copenhagen Business School Michael Kirchler, Professor, University of Innsbruck Petros Mavroidis, Professor, University of Neuchatel, Switzerland & European University Institute, Italy

Project Management, School of Business, Economics and Law: Maria Norrström. Design and production: Frank & Earnest. Photo: Carina Gran, Niklas Bernstone, Hillevi Nagel; WCERE: Daniela Linares, Josef Slunge; from the School: Daniel Karlsson, Marie Andersson, Maria Norrström, Malin Tengblad, Jeffrey Johns; from University of Gothenburg: Johan Wingborg; Shutterstock; MostPhotos.

IC ECOLAB RD O

Print: Stema Specialtryck 2018. Nordic Swan Ecolabel 3041 0234. The magazine is printed on environmentally friendly paper. Cover: 200 g Munken Kristall. Inlay: 120 g Munken Kristall. The School is certified according to the Environmental Management System ISO14001.

3041 0234

FOLLOW THE SCHOOL IN SOCIAL MEDIA

facebook.com/ busecolawgothenburg

instagram.com/ handelshogskolangbg

youtube.com/ handelshogskolan

School of Business, Economics and Law, University of Gothenburg

The School of Business, Economics and Law at the University of Gothenburg, Vasagatan 1, P.O. Box 600, SE-405 30 Gothenburg, Sweden +46 31 786 0000, info@handels.gu.se, www.handels.gu.se