VISUAL IDENTITY SYSTEM
INTRODUCTION
ALWataniya logo arabic typeface should be used in all arabic publications
There are many factors that shape the way we present ALWataniya to the Industry and inuence how we are perceived, all of which ultimately affect the success of our business. One of the most important is our visual identity, which both deďŹ nes the way we look and ensures that we are easily and instantly recognizable to all our clients. There are three core elements of our visual identity-the Al-Wataniya Logotype and the colors and typefaces we use with it.
ALWwataniya logo english typeface should be used in all english publications
Visual Identity System
Introduction
LOGOTYPE DeďŹ nition The name ALWataniya in our unique typographic design. Principles The Wataniya Logotype is the most important element of our visual identity system. It is essential that we make sure we preserve its integrity at all times. Rules The wataniya Logotype should always be reproduced from master artwork. It should never be redrawn or modiďŹ ed in any way. The recommended minimum size for the wataniya Logotype is 20mm across the width
Visual Identity System
Logotype
minimum size 20mm
COLORS Principles Colours vary in shade and intensity depending on the type of paper or other material onto which the ink is printed. All printed material should always be visually matched to a PANTONE swatch to ensure that colour quality is correct. Our Primary Colors are PANTONE 369 U C:59 M:0 Y:100 K:7 BLACK 55% TINT In all layout and publications you have to use these colors and you can use them with Transparency as it shows in the below layout PANTONE 369 U 50%
PANTONE 369 U 75%
BLACK 55% TINT 50%
BLACK 55% TINT 75%
Visual Identity System
Colors
FONTS Definition The fonts that we use consistently as a core element of our visual identity. Principles Four Corporate Typeface sets have been selected to complement the Wataniya group Logotype. Two for Arabic and three for English all have been selected for their compatibility with the Logotype, their clarity and wide availability. Each is available in a variety of weights and italics. Rules The two Engilsh Corporate Typefaces are Helvetica, Myriad Pro and Eurostile. The secondary Corporate Typeface is Eurostile.. and the Arabic Corporate Typefaces are GE SS Two and AXtManal The secondary Corporate Typeface is AXtManal Exceptions When working in the following electronic media, Arial may be used on systems where the four Corporate Typefaces are not available: Word PowerPoint Emails Websites Other multimedia applications
VISUAL IDENTITY SYSTEM
FONTS
Helvetica Helvetica Medium Helvetica Oblique Helvetica Bold Helvetica Oblique Myriad Pro Myriad Pro Light Myriad Pro Regular Myriad Pro Bold Myriad Pro Black Eurostile Eurostile Medium Eurostile Bold Eurostile Extended 2 Eurostile Bold Extended 2 GE SS Two ﺍﻟﻮﻃﻨﻴﺔ ﻟﻺﻋﻼﻡ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻺﻋﻼﻡ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻺﻋﻼﻡ
GE SS Two Light GE SS Two Medium GE SS Two Bold
AXtManal
AXtManal AXtManalBLack AXtManalBold
SECONDARY LOGOS There are some companies under Wataniya umbrella. We should add their logos with some applications please ďŹ nd below these logos
You have to add Al Wataniya Logo to all the applications that include these logos
PANTONES
Visual Identity System
Secondary Logos
SECONDARY LOGOS If you are using all The Al Wataniya group logos you should only use 2 background colors (white or Wataniya's green) as you can see in these examples:
Visual Identity System
Secondary Logos
USING WATANIYA LOGOS IN PUBLICATIONS
It’s about business fitness
Business fitness is about being focused, quick, alert, competent, sound, timely, qualified and adapting. Al-Wataniya Group cuts the definition short.
The Only Local Social Magazine
The Woman Favorite Pan Arab Magazine
Number 2 Newspaper in Saudi Arabia
It’s about business fitness
Business fitness is about being focused, quick, alert, competent, sound, timely, qualified and adapting. Al-Wataniya Group cuts the definition short.
The Only Local Social Magazine
Visual Identity System
The Woman Favorite Pan Arab Magazine
Number 2 Newspaper in Saudi Arabia
Secondary Logos
STATIONARY/LETTERHEAD
4.7cm
1cm 1cm
Corporate Stationary and reports are an important element of our communications and series of templates have been established for corporate use. These are set out within these guidelines on the following pages, The guidelines should always be followed consistently and all templates created from the master artwork and electronic ďŹ les on the CD.
Company address Position the company address as shown, ranged left and set at 5.6pt Myriad Pro Bold. Prints in Wataniya Grey. telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 5.6pt Myriad Pro light (country name should be set at Myriad Pro Bold) Prints in watania Grey. leading set at 13pt
1cm 1cm
Visual Identity System
Stationary Letterhead Englsih
1cm
Company address Position the company address as shown, ranged left and set at 5.1pt GE SS Two Bold. Prints in Wataniya Grey. telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 5.1pt GE SS Two light (country name should be set at GE SS Two Bold) Prints in watania Grey. leading set at 13pt
Visual Identity System
Stationary Letterhead Arabic
STATIONARY/B.C
NAME AND POSITION Position the name and family name as shown, ranged Right and set at 10.4pt Myriad Pro Bold. and position ranged right and set at 8.5pt Myriad Pro ligh in Wataniya Grey. The leading between the name and position set at 9pt
0.5cm
3.65cm
0.5cm 2cm
2.45cm
telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 5.1pt Myriad Pro light Prints in watania Grey. leading set at 7pt
0.95cm 1.5cm
telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 5.6pt Myriad Pro light Prints in white. leading set at 7pt 1.2cm
0.2cm 0.2cm
Visual Identity System
Stationary Business Cards English
NAME AND POSITION Position the name and family name as shown, ranged Right and set at 10.4pt GE SS Two Bold. and position ranged right and set at 8.5pt GE SS Two light Prints in Wataniya Grey. The leading between the name and position set at 9pt telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 5.1pt GE SS Two light Prints in watania Grey. leading set at 7pt
telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 5.1pt GE SS Two light leading set at 7pt
Visual Identity System
Stationary Business Cards Arabic
STATIONARY/NOTEPAD
4cm
1cm
Company address Position the company address as shown, ranged left and set at 4pt Myriad Pro Bold. Prints in Wataniya Grey. telephone and facsimile numbers Position the company address, telephone and facsimile numbers as shown, ranged left and set at 4pt Myriad Pro light (country name should be set at Myriad Pro Bold) Prints in watania Grey. leading set at 10.75pt 1cm 1cm
Visual Identity System
Notepad
1cm
4.7cm
1cm
STATIONARY/ENVELOPE 1cm
1cm
1cm
1cm 1cm
1cm
Company P.O.Box Position the company P.O.Box as shown, ranged left and set at 5.6pt Myriad Pro Bold. Prints in Wataniya Grey. Company address the company address,as shown, ranged left and set at 5.6pt Myriad Pro light Prints in watania Grey. leading set at 13pt 1cm 1cm 1cm
Visual Identity System
Stationary Envelope Dl And A4
1.5cm
1.5cm
Company address Position the company address as shown, ranged left and set at 8pt Myriad Pro Bold. Prints in Wataniya Grey. telephone and facsimile numbers Position The company address, telephone and facsimile numbers as shown, ranged left and set at 8pt Myriad Pro light (country name should be set at Myriad Pro Bold) Prints in the Al Watania Grey. leading set at 22pt
1.5cm 1.5cm
Visual Identity System
Stationary Envelope A3
CD LABEL AND CASE CD label and case is part from Al Wataniya corporate stationary and it should follow alwataniya rules So you should apply the logos and addresses with the same order on the letterhead as you can see on the examples
CD case diecut 35.75cm 10.3cm
12.7cm
15.7cm
1cm 1cm
CD case outside
Visual Identity System
CD LABEL AND CASE
12.7cm
12.7cm
CD label
CD case inside
1cm 1cm
STATIONARY PRINTING SPECS Alwataniya stationary should be printed in the rules of the following Specs: • • • •
Letterhead + Notepad: CMYK + Alwataniya pantone green Conqueror smooth CK22 100gm Diamond Business Card: CMYK + Alwataniya pantone green Conqueror smooth CK22 320gm Diamond Envelopes: CMYK + Alwataniya pantone green Conqueror smooth CK22 150gm Diamond CD case: CMYK + Alwataniya pantone green Conqueror smooth CK22 320gm Diamond
If there is no available paper in the printing press you have to make sure that you are printing on a plain paper without any texture and should be white having the same weight as shown on the above specs
Visual Identity System
Printing Specs
E-MAIL SIGNATURE Email signature is a part from alwataniya corporate identity. Every employee should add it to his email as a corporare signature. Email signature should follow the Al Wataniya identity as you can see on the example:
Visual Identity System
E-mail Signature