List Building by Hanif Somani - http://www.simplymakingmoneyonline.net/list-building/
List Building List Building is concerned with creating a list of emails for the purpose of marketing products or services to recipients on that list. There is an old adage “…the money is in the list” that still holds true despite the explosion of Social Media that brought with it new and instantaneous ways of communicating with followers. So why the power and popularity of email marketing? What is it about emails that make them so powerful a marketing tool? To begin with, this form of communication is the oldest in the current arsenal of broadcasting tools that is open to anyone – having mirrored its explosive growth with that of the Personal Computers (PCs). In the early days, it was only through a networked PC that an email could be composed and sent, a task easily accomplished these days on a smartphone. Furthermore, emails today are a multimedia experience that are easily composed and received on any networked device through a myriad of desktop applications and apps and even webpages. Users can set up multiple email accounts easily and quickly and hold thousands of emails which don’t need to be held on their device, taking up valuable disk space, but on a secure external server or more commonly these days, the cloud. Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset List Building – The Advantages Of Email Marketing
Still Going Strong
The increasing and consistent popularity of emails as a marketing tool compared with other forms of communication is probably due to the following positive factors: very popular in all communities – including the business communities; cheap – very cost effective form of communication especially compared with a traditional letter or a fax; instinctive communication tool symbolized with a virtual envelope – that feels like a very efficient replacement to the traditional paper and envelope; highly customizable writing format that has many tricks to emphasize points you wish to convey – in fact you can even expand communication by enclosing attachments; discreet – you can have just a one-to-one communication with someone; group – you can choose to involve a more than one person in your communications; direct – instantaneous delivery; thoughtful – although you receive emails instantaneously, you do not have to respond straightaway, which allows you to compose a more measured response; spam controls – advanced anti-spam measures that you can switch on any time you wished to catch unwanted mail; other useful features – carbon copy, blind copy etc.
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