Our Strategy to Sell Your Home Who you work with matters.
• Better Photographs • Better Brochures • Better Video • Better Web Sites • Better International Exposure
• More Internet Exposure • More Social Media Exposure • More Direct Mail Exposure • More E-mail Exposure • More Agent Networking
If your house is currently listed for sale, this is not a solicitation for that listing.
Success in today’s Market Who you work with matters. Selling a home in today’s market can be challenging - the Hankerson Team understands that. While the market can be challenging, hundreds of homes are sold each week in the Valley. What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, with the Hankerson Team no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the Hankerson Team has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done! Now more than ever, who you work with matters!
• Better Photographs • Better Brochures • Better Video • Better Web Sites • Better International Exposure
• More Internet Exposure • More Social Media Exposure • More Direct Mail Exposure • More E-mail Exposure • More Agent Networking
You are not alone if the listing for your home expired or was canceled
Who you work with matters. In some parts of the valley the listing success rate is only 46%. That means more than half of the homes for sale, expire or are canceled after 1-year.
We’ve Succeeded‌ When Others Have Failed 5959 E Hummingbird Ln. Paradise Valley
4 Number of Days on the Market with those Agents: 1582 Listed and Sold By The Hankerson Team: 59 Days Number of Agents Hired Before The Hankerson Team:
We are experts at repackaging & repositioning your home to get it Sold.
Sold
The Hankerson Team
We’ve Succeeded‌ When Others Have Failed 5959 E Hummingbird Ln. Paradise Valley
4 Number of Days on the Market with those Agents: 1582 Listed and Sold By The Hankerson Team: 59 Days Number of Agents Hired Before The Hankerson Team:
We are experts at repackaging & repositioning your home to get it Sold.
Selling your Home using a FULL SERVICE TEAM Who you work with matters.
Our Team Coldwell Banker Residential Brokerage Steps in the sales process What we will discuss at our appointment Questions about your home (please answer prior to our appointment) Our Comprehensive Marketing Plan The Marketing Plan Timeline Market Data & Pricing Analysis A Buyer Ready Home Dress Your Home For Success
Full Value From the Hankerson Team Who you work with matters. The job of an Exceptional Agent is three-fold, Marketing, Negotiation, and Transaction Management. You deserve an exceptional agent when it comes to selling your home.
The Hankerson Team offers: • Exceptional Marketing • Exceptional Negotiation • Exceptional Transaction Management (HomeBase)
The Hankerson Team Leaders in Residential, Luxury Homes, Vacation Properties, Rentals, Commercial, Multi-Family, and Development Projects.
Who you work with matters.
Our approach is simple and straight forward:
Sell your Home for the Most Money Sell your Home in the Shortest Time Analysis of accurate market data and information Comprehensive Marketing Plan Frequent Communication Negotiate in your Best Interest Manage the Sales Process Handle the Details
The Hankerson Team Leaders in Residential, Luxury Homes, Vacation Properties, Rentals, Commercial, Multi-Family, and Development Projects.
Who you work with matters.
Sell your Home for the Most Money
The Team Leaders in Residential, Luxury Homes, Vacation Properties, Rentals, Commercial, Multi-Family, and Development Projects.
Who you work with matters. Michael Hankerson Michael’s client centered philosophy, coupled with his great attention to detail, creates an advantage in every transaction. As a Coldwell Banker Agent, Michael’s territories include Paradise Valley, Scottsdale and Phoenix. Michael attributes his past successes as a business entrepreneur, and his present success as a Real Estate Agent to his commitment and philosophy that each and every client is his number one priority. Michael has a clear understanding of the local market, and is passionate about data-driven market analysis, which allows for a distinct advantage over other sellers.
Karen Bosch Karen loves meeting new people and problem solving which is a perfect combination for Real Estate. As a native Arizonan she is familiar with all aspects of the Valley of the Sun. She has over 20 year’s marketing/sales experience in media-related fields; video, photography, film and was the 2013 Tour Director for the Luxury Home Tour. Karen is an active community volunteer: Juvenile Diabetes Research Foundation, Scottsdale KKG Alumnae Association, All Saints’ Episcopal Day School and is a Board member: Imagination Quest, provider of Extended Day Kindergarten services to the Scottsdale Unified School District.
Susan Evans I have been in your shoes! Though I am a runner and a hiker, these aren’t the shoes I mean. I understand the experience of buying and selling first hand! I have lived in various areas of the country encompassing 9 states and have experienced both the excitement and trepidation that come with the real estate process. As a buyer, seller and renter; I have been in your shoes! Let me share my tips and tricks on how to bring a bit of fun to the buying and selling process. In addition, my education and experience in marketing will serve to create a differential advantage for your property. With my unending focus on customer satisfaction, I will exceed your expectations with my professionalism and understanding of the negotiation process! I have been in your shoes and I am here to assist you with transitioning from house to home!
The Team Leaders in Residential, Luxury Homes, Vacation Properties, Rentals, Commercial, Multi-Family, and Development Projects.
Who you work with matters. Dale Pavlicek Being a seasoned agent for nearly two decades, Dale has vast market knowledge in all areas of the Valley of the Sun, including Scottsdale, Phoenix, Paradise Valley, Carefree and Cave Creek. His experience is evident through expert negotiating skills and unequaled follow up before and long after the sale. Dale’s knowledge extends to creative financing alternatives, accessibility to competent vendor referrals, and honest, caring advice for each and every client. Dale reviews the contracts for every transaction assuring that each and every client’s real estate experience is pleasurable and successful.
Meagan Johnson Meagan Johnson is a loan officer with Homeowners Financial Group. As a Phoenix native, her passion is the Arizona real estate industry. She specializes in helping clients obtain the best mortgage possible to fit their needs and circumstances when buying a home. Meagan strive to create a smooth, timely, and transparent mortgage experience for all of her clients. She is available 24/7 to speak with you about your home loan questions or needs. NMLS # 1216578
Barb Seaton Barb has been in the Real Estate industry over 30 years. As a Sr. Escrow Officer with Equity Title she is well versed in all aspects of the escrow process and all types of real estate sales. She enjoys meeting with sellers and buyers and is quite comfortable answering their questions to ease any concerns they may have. This can be a very stressful time for buyers and sellers and Barb knows it’s important to make them feel they can ask any question at the table or call to talk about any issues that may arise. Coordination is the key to gathering all information and/or statements needed to close on time.
Mark Wilcke Mark is the Senior Vice President of NAI Horizon and has nearly 30-years of experience in Commercial Real Estate sales in Arizona. Mark is a Top Producer in commercial real estate and our Team’s Strategic Alliance with top producers like Mark offer our clients a Full Service Team of Real Estate Professionals across multiple areas of expertise.
Coldwell Banker Who you work with matters. #1 in Sales Volume for 17th Consecutive Year Designated as a 2014 World’s Most Ethical Company 108-Year Old Company with unparalleled success Leader in Luxury Real Estate. We sell $102,700,000 in homes Over $1 million every Day Arizona Network with over 1,300 Realtors in 26 offices Global Reach with 3,100 offices in 49 countries List Globally to promote Luxury homes worldwide FAB Plus to promote homes to 600 web sites On Location YouTube Channel Coldwell Banker Concierge Service Coldwell Banker Community Foundation
Accolades #1 Residential Real Estate Brokerage for the 17th Consecutive Year! NRT LLC, the parent company of Coldwell Banker Residential Brokerage was ranked as the #1 residential real estate brokerage firm in the United States based on sales volume and transaction sides for the 17th consecutive year.*
#1 Residential Real Estate Brokerage for the 17th Consecutive Year! *Source: Real Trends 500 2014
NRT LLC, the parent company of Coldwell Banker Residential Brokerage was ranked as the No. 1 residential real estate brokerage firm in the United States & Southern California based on sales volume and transaction sides for the 17th consecutive year. Source: REALTrends 500
Accolades 2014 World’s Most Ethical Company by Ethisphere Institute®. One of the founding principles of Coldwell Banker® is that of utmost honesty and integrity. Parent company to Coldwell Banker, Realogy Holdings Corp., is designated as a 2014 World’s Most Ethical Company by Ethisphere Institute®.
Global Is The Difference Backed by the strength of Coldwell Banker®, the Previews® program offers Coldwell Banker Previews International® clients more global coverage, more office locations and more independent sales associates than any other company specializing in luxury real estate today. These advantages ultimately mean Coldwell Banker Previews International listings reach the greatest possible number of qualified affluent buyers, resulting in a more expedient sale.
Coldwell Banker Global Presence: Aruba Australia Bahamas Belize Bolivia Bermuda Brazil Canada Cayman Islands (Grand Cayman, Cayman Brac, Little Cayman)
China Colombia Costa Rica Czech Republic Dominican Republic Ecuador Egypt France Greece Guatemala Honduras India (Mumbai only)
Indonesia Ireland Italy Jamaica Japan Kuwait Lebanon Malta Mexico Monaco Nicaragua Oman
Panama Peru Puerto Rico Romania Saudi Arabia Singapore Spain St. Kitts/Nevis St. Martin Turkey Turks & Caicos United Arab Emirates
84,900
3,100+
49
Independent
Sales Associates
3,115
84,900
700
49
26,000
670
17,241
213 BERKSHIRE HATHAWAY
SOTHEBY’S INT'L
United States Venezuela Virgin Islands (British) Virgin Islands (USA)
CHRISTIE’S INT'L
49
42
13,000 1
BERKSHIRE HATHAWAY
CHRISTIE’S INT'L
SOTHEBY’S INT'L
SOTHEBY’S INT'L
CHRISTIE’S INT'L
BERKSHIRE HATHAWAY
$38.6 BILLION NATIONAL LUXURY SALES
$106 MILLION IN LUXURY SALES EVERY DAY
Michael Hankerson Click to insert photo
Previews Luxury Home Specialist
Cell 602.770.7205
www.HankersonTeam.com Michael@HankersonTeam.com
FRIDAY, JUNE 27, 2014
THE COLDWELL BANKER NETWORK IS #1 IN SALES VOLUME More Than Any Other National Real Estate Brand Every year the REAL Trends/The Wall Street Journal “The Thousand” report lists the top 1,000 sales agents and teams, and every year many Coldwell Banker® agents are at the Top of the list. This year we honor the 147 agents and teams who have made the Coldwell Banker® brand #1 again by generating $8.6 billion in total sales volume—56% more than the next highest ranking brand—led by America’s #1 team in dollar volume for two consecutive years, The Jills®—Jill Eber and Jill Hertzberg.
CO NGRAT ULATIO NS TO O UR TO P A GENTS A ND TE AMS INDIVIDUAL—VOLUME CHRIS CORTAZZO • JADE MILLS • LINDA MAY • KERI NICHOLAS • JENNIFER AMES • BRIGITTE SENKLER • DAWN McKENNA • MICHAEL EDLEN • GINGER GLASS • CARRIE WELLS • HUGH CORNISH • BRYAN BOMBA • MARY LU TUTHILL • HANS BRINGS • ELAINE PRUZON • SABRINA WU • MICHAEL LIBOW • TIM ALLEN • STEVE FRANKEL • GAIL ROBERTS • DEBORA McKAY • TIM KERNS • RANDY SOLAKIAN • BOBBY SYED • RON WYNN • GEORGE STICKNEY • DAVID YOUNG • COCO TAN • MAC MACKENZIE • DEBORAH M. GORDON • HANNA SHACHAM • TAMAR LURIE • DAVID DiGREGORIO • BILLY McNAIR • ANNE DuBRAY • JANICE McGLASHAN • JILL BIGGS • LYNNE VanDEVENTER • LIZ DASCHBACH • DAVE MacLEOD • LISA HUTCHINS • PAUL WHALEY • BARBARA KOUTNIK • SUSAN BURNS • CRAIG ZAGER • ROSEMARY ALLISON • TARA COVENEY • JEFF EWING • BEN LEE • DAVID BELLINGS • MARLA SCHNEIDER • ROGER PETTINGELL • COLLEEN LAWLER • BRIAN HAZEN • ELLEN FRANCISCO • MICHELE FLOOD • MICK NIGHT TEAM—VOLUME
Seller Checklist Who you work with matters. Contact Hankerson Team and Schedule an Appointment Market Analysis Completed by Hankerson Team Meet to Discuss Strategy for Selling My Home Sales Price Established Execute Sales Agreement Marketing Campaign Started Signage Installed Professional Photography & Video taken of Home Property Profile Submitted to the Multiple Listing Service Property Website Launched Property Brochures Delivered Social Media Campaign Email Campaign Direct Mail Campaign Print Campaign Video Campaign Office Preview, Broker Preview, Showings and Open House Evening Events and Progressive Home Tours Offer (s) Received Offer (s) Negotiated Offer Accepted Back-Up Offer (s) Accepted Inspections and Disclosures Completed Contingencies Removed Property Closes Refer Friends to The Hankerson Team
Agenda for Meeting Who you work with matters. Tour your Home Discuss the answers to the questions about your home Listing Presentation & Strategy for Selling your home Discuss Pricing Analysis and Establish Listing Price Review Sales Agreement Finish MLS Profile Discuss Buyer Ready Home Give you the Dress your House for Success DVD, the Staging Checklist, and Home Enhancement Guide
Questions for you Who you work with matters. How long have you lived in this home? __________________________________________
Tour your home
What attracted you to this house?________________________________________________
Discuss your home and your goals
___________________________________________________________________________________ Listing Presentation & Strategy for Selling your home
Discuss Pricing and Establish Listing Price What features of the home Analysis have you enjoyed the most?_________________________ Execute Sales Agreement
___________________________________________________________________________________
Finish MLS Profile
What changes have you made to the property? _________________________________ Discuss Buyer Ready Home
Give you Staging Video and Checklist ___________________________________________________________________________________ What have you liked about living in this neighborhood? ________________________ ___________________________________________________________________________________ Why are you selling? _____________________________________________________________ ___________________________________________________________________________________ How soon do you need to move? _______________________________________________ ___________________________________________________________________________________ How much do you think your home is worth? ___________________________________ What do you know about recent sales in the area? ______________________________ ___________________________________________________________________________________ Where are you moving to? _______________________________________________________ What else should we know about your home? __________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________
Marketing Proposal By the Hankerson Team Who you work with matters. Professional Photography Featured Agent Listing Posted to Hundreds of Websites Monthly Ads in View Magazine Advertise in Local, Regional, National, & Global Publications Customized Direct Mail Campaigns Distinctive Brochures Specialized Property Websites Customized Video Tours Posted to Multiple Websites Electronic Ad Campaign Sent to Thousands of Potential Buyers Weekly Open Houses - (with your permission) Reverse Prospecting Social Media Campaign Established —
—
YouTube
—
—
—
—
Craig’s List
Featured Agent Branding from the Hankerson Team As a Featured Agent with Coldwell Banker I am the only agent displayed for my listings. This prevents another agent from steering people interested in your house to their own listings.
NOT THIS
Comprehensive Internet Marketing WE DO IT FOR YOU!
MULTIPLE LISTING SERVICE Zillow.com and 130+ partner sites
ArizonaViewOnline.com
Frontdoor.com and 75+ partner sites
ColdwellBanker.com
AZmoves.com ColdwellBankerPreviews.com Listings over $1 million
REALTOR.com and 5 partner sites
OpenHouse.com
and 90 partner sites
Yahoo.com and 3 partner sites
NYTimes.com
Trulia.com and 90+ partner sites
Google.com
Other sites include: AOL Real Estate, Cyberhomes.com, Homes.com, IHT.com and the Wall Street Journal.
Comprehensive Internet Marketing Industry-Leading Technology Partners Advertise Your Property to Buyers Worldwide Who Are Searching for Homes Like Yours
In addition to a powerful network of hundreds of websites, your property marketing will be enhanced through your independent sales associate’s access to an exclusive program on the eight most dominant high-traffic real estate websites—Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Real Estate, AOL Real Estate, MSN.com and Homes.com. • Featured listing and top placement in consumer search results on Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Real Estate, AOL Real Estate, MSN Real Estate and Homes.com • Your home, with a detailed description and multiple photos, will be seen three times more often than it would without this enhancement • More views can double buyer inquiries • Leads are routed directly to your independent sales associate’s mobile device Parent company to Coldwell Banker Residential Brokerage, NRT, is the only national real estate brokerage with the strength to offer this exclusive online marketing strategy.
Targeted Internet Ads Who you work with matters. You never know where a buyer is going to come from so we leave no-stone-unturned in our Comprehensive Marketing Plan. One of several things we do on the internet is run multiple ads targeting buyers for your home. Here is an example of one campaign: 1. Build landing page for your home on our web site 2. Purchase web targeting and embed that code on the page 3. Purchase a campaign from Facebook targeting buyers. (a recent campaign had 9,465 impressions & 299 clicks) 4. Purchase 30,000 impressions from CNN, ESPN, YouTube, and other prominent web sites through a service we use. 5. Ads are shown thousands of times to potential buyers. 6. Then anyone who clicks on an ad is targeted and shown the ad over and over again on dozens of prominent web sites.
This method of exposing your home to a large number of buyers is somewhat expensive, but we are serious about selling your home so it is one of the tools we use. More Exposure = More Results.
Coldwell Banker速 is the most visited real estate brand online with over 45 million visitors last year. Whether you are buying or selling a home, Coldwell Banker websites and social media pages provide unparalleled exposure of homes locally, nationally and internationally.
#expectmore
Michael Hankerson GSI Realtor SA648768000 602.770.7205 HankersonTeam.com Michael@HankersonTeam.com Source: 2013 Nielsen Net Rating Coldwell Banker and the Coldwell Banker Logo are registered service marks of Coldwell Banker Real Estate LLC. Coldwell Banker Residential Brokerage is owned by a subsidiary of NRT LLC. If you have a brokerage relationship with another agency, this is not intended as a solicitation. Coldwell Banker速 and the Coldwell Banker Logo, Coldwell Banker Previews International速 and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC.
Coldwell Banker速 sells more than $571 million* in homes across the nation every day. As the undisputed leader in real estate, make Coldwell Banker your first choice when buying or selling your home.
#expectmore
Michael Hankerson GSI Realtor SA648768000 480.951.1010 office 602.770.7205 cell HankersonTeam.com Michael@HankersonTeam.com *Data based on closed and recorded transaction sides of all homes sold as reported by the U.S. Coldwell Banker速 franchise system for the calendar year 2013. USD$. Coldwell Banker and the Coldwell Banker Logo are registered service marks of Coldwell Banker Real Estate LLC. Coldwell Banker Residential Brokerage is owned by a subsidiary of NRT LLC. If you have a brokerage relationship with another agency, this is not intended as a solicitation.
PREVIEWS NRT & LISTGLOBALLY.COM ®
A NEW SYNDICATION PARTNERSHIP
Your listings exposed to over 60 million buyers & investors...in a network of over 60 portals globally
SHOWCASE YOUR LISTINGS AROUND THE WORLD Through an automatic feed, ListGlobally.com promotes Previews® NRT listings to over 60 of the leading real estate portals worldwide—placing your listings in front of a global audience. Currently, the ListGlobally network includes North and South America, Asia and Europe. Once ListGlobally receives your listing, it is formatted to the search interface needs of the various portals and is also integrated into the ListGlobally international listing search. ListGlobally.com will begin syndicating Previews® NRT properties to international portals on April 1, 2014.
COLDWELLBANKERPREVIEWS.COM © 2014 Coldwell Banker LLC. All Rights Reserved. Coldwell Banker LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International® logo are registered service marks owned by Coldwell Banker LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.
Marketing Timeline Who you work with matters. 1
Order Sign & Brochure Box to be Installed on Property
2
Order Photography
3
Take Interior and Exterior Property Photography & Video
4
Submit Listing to Multiple Listing Service Listing is Automatically Syndicated to Hundreds of Websites
5
Establish Website & Domain Name for Property
6
Prepare All Marketing Materials
7
(Brochure, Direct Mail, and Flyers)
8
Prepare All Print Advertising Materials
9
(Magazine and Newspaper Ads)
10
Schedule Office Tour of Property
11
Schedule Broker Tour of Property
12
Email the top Producing Agents in Phoenix Metro Area
13
Email Thousands of Agents who work in your City
14
Customized Brochures Delivered to Property
15
Video Finished and Submit to YouTube plus additional sites
16
Establish Social Media Campaign
17
Weekend Open House
18
Property Showings and Follow-Up
19
Magazine Advertising, On-Line Advertising, Direct Mail
Analysis of Market Data By the Hankerson Team Who you work with matters. Are Home Values going up or down? Supply and Demand “Buyers Market” or “Sellers Market”
Sample
Analysis of Market Data By the Hankerson Team Who you work with matters. Recent Sold Current Competition Average Sale Price
Sample
Average Sales Price
Analysis of Market Data By the Hankerson Team Who you work with matters. Recent Sold Current Competition Average Price Per Foot & Days on Market
Sample Average Price Per Foot and Days on Market
Pricing Considerations Who you work with matters.
A “Buyer Ready� Home Who you work with matters.
Have your home inspected shortly after listing.*
Performed a competitive market analysis and price the home accordingly
Fill out the seller disclosures shortly after listing.
Include a Home Warranty for the Buyers**
Perform a Title Search shortly after listing*** * We have an inspector that will perform an inspection for FREE as long as you use him when you purchase your next home. We can also refer you to handymen or contractors who can repair any items found during the inspection you want fixed. ** We can get you a FREE Home Warranty that covers you while you are selling your home, and for a fee the warranty can upgraded to cover the buyer when your home is sold. *** We have a Title Company that offers a FREE Title Search along with a 50% off fees if we add the notes about opening Escrow with them in the notes of the MLS listing.
Staging your Home Who you work with matters. Now that you’ve made the decision to sell your home, you’ll want to look at it differently. It’s now a house for sale. Packaging - or staging - your house to appeal to more buyers can help you put the sold sign up faster, and bring you a greater return on your investment. We can also arrange for professional stagers to assist you and recommend professional cleaners to prepare and keep your home in top showing condition. Here are three valuable resources to assist you in the process. The Dress your House for Success DVD, the Dress your House for Success checklist, and the Home Enhancement Guide
We look forward to Working with You
Michael
Karen
Susan
Dale
Meagan
Barb
Mark
Who you work with matters.
If your house is currently listed for sale, this is not a solicitation for that listing.