Guide to Selling Your Home Presented by The Hankerson Team
Who You Work With Matters!
Tips for increasing your home’s value
Home Prices are on the Rise!
Your Most Valuable Asset Your home is likely your most valuable asset. Choosing the right company and the right agent to sell your home is a very important decision. All agents are not the same. I would like to meet with you to show you how our process to sell your home is different from other agents and why we think it’s better.
Our approach and what we do: What’s the difference between selling your home or failing to do so? The Details. Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our existing network, at The Hankerson Team no detail is overlooked. • Analysis of accurate market data and information to Position your Home Correctly • Utilizing our Comprehensive Marketing Plan to Expose your Home to the Most Buyers to get the Most Offers in the Shortest Time • Negotiate those offers to get you the Best possible Price and Terms • Manage the sales process from start to finish to Close the Sale and Handle all the Details.
Almost 50% of homes for sale do not sell in certain areas Why Homes don’t sell In general a home not selling comes down to one or more of the following: Price, Condition, or Marketing. Price: Buyers have been looking at homes for an average of 10-weeks and have likely seen most of the
homes for sale in your area at your price point. They will know if your home is priced correctly or overpriced. It is important for an agent to create a perception of value by helping you position your property at the right price to generate the greatest amount of buyer interest. There are many factors that affect the final price your home will sell for. An agent should be able to provide you with both comps of homes that sold as well as what your competition is from other homes for sale now.
Condition: To get the best possible price your home must appear to have been well taken care of. In
addition to the tips included here we have several other booklets and a video on how to prepare your home to sell it that we would be happy to provide. Today over 90% of people begin their search for a home on the internet. Getting your home in the best possible condition before the pictures are taken is very important.
Marketing: The job of an exceptional real estate agent is three-fold, Marketing, Negotiation, and
Transaction Management. And there are three reasons homes do not sell, Price, Condition, and Marketing. Therefore hiring a Realtor with a Comprehensive Marketing Plan is very important. The purpose of a Comprehensive Marketing Plan is to Expose your Home to the Largest Pool of Buyers and Get the Most Offers in the Shortest Period of Time. With the right price and condition a Comprehensive Marketing Plan can lead to multiple offers. It can also lead to feedback from multiple sources if there is an issue with the price or condition that needs to be addressed. If you hire an agent without a Comprehensive Marketing Plan you are taking an unnecessary risk with your most valuable asset.
The Best Tax Break According to Bankrate.com the best tax break for Jane and John Q Public is selling their home. When you sell your primary residence, you can make up to $250,000 in profit if you’re a single owner, twice that if you’re married, and not owe any capital gains taxes. Even better, there’s no limit on the number of times you can use the home-sale exemption. In most cases, you can make tax-free profits of $250,000, or $500,000 depending on your filing status, every time you sell a home.
If you would like to find out what your home is worth please contact me for a comprehensive market analysis.
Coldwell Banker, a 109-year old company known for innovation, assembled a kit with six Smart Home products to upgrade your Home to a Smart Home and give it an edge over other homes for sale. The kit encompass Safety, Security, Temperature, and Lighting. Priced at $1,595, which includes installation, it is a very affordable upgrade to your home. If you would like to know if your home can be upgraded to a Smart Home please contact me.
Tips For Increasing Your Home’s Value Your home is most likely your largest financial investment. So regardless of whether you are in your home for the long run or are getting ready to put it on the market in the near future, like any investment, you should take steps to maintain and increase its value. And the good news is that you don’t have to break the bank to do it. Here are a few tips for increasing your home’s value in today’s market. • Spend an hour with a professional. Invite your Realtor® or hire an interior designer for a small fee to evaluate your home, and give their professional suggestions as to how you can improve the look and feel of your home. • Inspect your home. Hire an inspector to check all the areas of your home, especially those that you don’t see, such as your roof, electrical systems, etc. so you can fix small problems before they become larger and more expensive repairs. • Paint, paint, paint. It doesn’t cost much but goes a long way to improving your home’s appeal both inside and out. Neutral colors appeal to the most people and are your safest bet. • Landscape. Landscaping can go a long way in increasing the appeal of your home and really works with all budgets. Don’t have the money to hire a professional? No problem, you can cut down on your costs by doing a lot of the labor yourself. • Be clean. Whether you do it yourself or hire a professional to clean your home, make sure that it’s sparkling clean. • Make small spaces feel larger. Help your home feel larger by removing unnecessary furniture pieces, hanging mirrors to double the space and opening blinds and curtains to let the light in. • Update your bathrooms. Making small updates, such as tearing down wallpaper and putting on a fresh coat of paint, replacing an old toilet with a newer, water-saving one, installing a new vanity and updating your fixtures can make a world of difference. If your budget allows, consider replacing your old floors with new tile, granite or hardwood for an even greater “wow” factor.
• Update your kitchen. Evaluate what needs to be done, consult your budget and go from there. It’s easy to get carried away investing a lot in kitchen updates so only do what really makes sense for you and your budget. Replacing old appliances with new, stainless, energy-efficient models will go a long way in helping the aesthetic appeal of your home while also putting some savings in your wallet. Updating counter tops and freshening up the paint on cabinets are other ways to make the room even more attractive. • Go tankless. If your budget allows, upgrade your standard water heater to a tankless model. Tankless water heaters only heat the water as you need it versus the older models that keep gallons of water hot at all times. This will help you save money now. • Give some appeal to your home’s entrance. If your existing front door is old, outdated or worn, replace it with a newer, more energy efficient model. Adding a new coat of paint to an existing door black, red and white are popular choices in good condition can do wonders and help add curb appeal. Adding a few potted plants in the area will help make the entrance more inviting. • Save on air conditioning costs. Consider installing a wholehouse fan considered to be a “green” home improvement which only use one-tenth the electricity of air conditioners. • Brighten up your space. A well-lit room not only makes your space more cheerful and welcoming, but also makes it feel larger and cleaner. You may do this with table and floor lamps, or even hiring an electrician to install recessed lights or wall sconces. • Bring the outdoors in. Consider turning two standard windows into an opening for French or sliding doors. Full-view ]glass doors brighten up the space and make it more attractive. As an added bonus, installing new doors that are energy efficient will help you cut down on heating and cooling costs. • Add storage. Consider installing a cabinet system in your home’s closets and garage area. Not only will this help keep you more organized, but potential home buyers will appreciate it, too.
Michael Hankerson a Top Producer with a 5-Star Rating • Better Photographs • Better Brochures • Better Video • Better Web Sites • Better International Exposure
• More Internet Exposure • More Social Media Exposure • More Direct Mail Exposure • More E-mail Exposure • More Agent Networking
As a preferred broker we can help you earn Cash Back at closing when you Buy or Sell a home if you are a member of USAA or NFCU.
Call me to find out how
Michael Hankerson 602.770.7205
Our Strategy to Sell Your Home • Analysis of accurate market data and pricing information to: Position your Home Correctly
• Realtor, GSI, CNMS, CNAS • SAAR, CABR, AAR, NAR • Previews Property Specialist • Expose your home to the most • Smart Home Certified number of buyers to get the: • Certified Luxury home Specialist Most Offers in the Shortest Time • Certified Relocation Specialist • Sales & Marketing Specialist
Michael@HankersonTeam.com www.HankersonTeam.com 7975 N Hayden Road | Suite C100 | Scottsdale
If your home is currently listed, this is not a solicitation for that listing
• Negotiate those offers to get you the: Best possible Price and Terms • Manage the sales process from start to finish to: Close the Sale & Handle the Details Let’s meet so we can discuss The Details of our Strategy.