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Explore,Discover & Learn Arabic


Explore,Discover & Learn Arabic


Promotional Video Script /

Learning Arabic could be one of the most difficult tasks for a native English Speaker to do. Arabic teaching tools and materials available today are boring and lacking originality and creativity, that makes it even more difficult for learners to master this language!

Arabee is design solution aiming to create a fun, and immersive tools that would be enlightening, and visually engaging. I'll create a magazine that will have inspiring content rich in interesting topics, that is designed to boost the kid's motivations, and make them involved in, and energized about their learning process.

My survey results show that the majority of Arab Americans middle schoolers are really interested in learning Arabic, however, The magazine will have a digital version with interactive they have difficulties in finding fun, engaging, and appropriate features that allow kids to explore and discover on their own. learning tools that are necessary to improve their language fluency. There also will be fun and visually engaging learning tools, such as grammar videos that demonstrate Arabic grammar for kids in a Teachers agree that Arabic teaching tools should be built to simple way to help understand the complicated grammatical conallow kids to have more fun in order to become motivated to learn cepts better, and flash cards which are ideal for memorizing the this language. Parents think that Arabic should be introduced in key words quickly and easily. subjects that have engaging concepts, such as science, to make it Finally, Kids think that improving their Arabic writing skills more interesting and appealing for their kids. is extremely difficult to achieve. For that reason, I will establish Research shows that kids like interactive books that encoura writing club that include social activities to engage kids with creage self exploration and discovery, they also like to play games, and ative ways to improve their Arabic writing skills. they do favor reading magazines over books because they are a quick read, visual, fun and engaging.


Learn Arabic



50% Interested in learning Arabic



Fun Tools



Engaging Subjects


Interactive


Play


Magazine Book


E xplore,Discover & Learn Arabic




Araabee Magazine


Araabee Digital



Flash Cards


47%

Writing is the most difficult part of learning Arabic


Writing Club


Araabee Visual System | Fall 2015

Logo

Typography

Colors

R 51 B 77 G 92

C Y M K

19 14 0 79

HEX 334d5c

Social Media avatar

Aa

Aa Aa

All Round Gothic

Museo

FF Unit OT

Secondary Colors

Photo Style

R 20 C 67 B 204 Y 0 G 189 M 35 K 0

R 242 C 0 B 239 Y 1 G 223 M 8 K 5

R 20 B 24 G 60

HEX 14ccbd

HEX f2efdf

HEX efc94c

Graphic Elements

C Y M K

0 16 68 6

R 225 C 0 B 109 Y 50 G 14 M 42 K 6

R 35 B 31 G 32

C Y M K

HEX ef778b

HEX 231f20

0 0 0 100


Araabee Visual System | Fall 2015


Araabee Visual System | Fall 2015


Material Matrix

01 / Print Magazine Araabee Magazine A printed magazine designed for children ages 11-14. The content is easy to read, short articles with engaging images. 6 Points |

32 Pages |

Content generation |

Photographs + Illustrations

02 / Digital Magazine An interactive magazine. Content will have interactive features to make it more explorable. There will be Arabic grammar fun videos. 5 Points |

32 Pages |

Photographs + Illustrations |

3 Motion Graphic videos

03 / Promotional Website Live Informational website, consists of 6 pages. The audience could get all needed information and also can do the magazine subscription there. 2 Points |

6-7 Pages |

Content generation |

Photographs + Illustrations

04 / Writing Club A writing club that would include social activities that would engage kids with creative ways to improve their Arabic writing skills. 1 Point |

6-7 Pages

|

Content generation |

Photographs + Illustrations


Timeline 1

Spring 2015 Thesis 2 : Exploration

Mod 01

Mod 05

Mod 06

Mod 10

Mod 11

Mod 15

Visual System Refine System before class starts

Present it to instructor.

Finalize the typeface, type hierarchy, and color system..

Finalize any photo and/or graphic style.

Visual System Complete

Araabee Magazine 6 Points

Generating the content//12 articles

Sketching the Create visuals for magazine design. the magazine

Refine magazine design & Create Cover

32 PG Magazine Complete

7 points Promotional Website 1 Points

Begin brainstorming// site planning & research

organize content & structure of site

Test Wireframes & refine the design

Research potential user testing methods, assemble participant groups

Begin user testing

Code the website

Promotional Website Complete

Use feedback to refine final design

User Testing 50% of work done!


Timeline 2

Fall 2016 Thesis 3 : Refinements

Writing Club 1Point

Advertise for the event before class starts

Mod 01

Mod 05

Mod 06

Create print materials

Test print

The event / collect kids writings display them in the magazine.

Generating the content

Sketching the Create visuals for Refine magazine magazine design. the magazine design

Mod 10

Mod 11

Mod 15

Event Complete

Araabee Digital Magazine 4Points

Coding the magazine / Add interactive features.

32 PG Magazine Complete

7 points Arabic Grammar Videos 3 Points

Begin brainstorming// site planning & research

Organize content & Create visual slides

Make the 3 videos

Grammar Videos Complete

Research potential user testing methods, assemble participant groups Begin user testing & use feedback to refine the design

User Testing Final Videos

Final Video, PPT presentation, Proccess Book, Visual System Guidelines are due in module 13. Contact Graduate School.


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