MFA Portfolio
[ Hanna Garman ]
Break / The Rules Written and designed by / Hanna Garman @ 2015 Hanna Garman Digital Printing / Curry Printing Binding / The Key Printing & Binding Font / Decima Mono Portfolio Website / www.hannagarman.com
_ To My Husband who is always by my side, supporting me in every way. _ To my kids who are the source of my inspiration.
_ To Mom & Dad who are always in my heart, giving me strength to carry on.
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In order to create a beautiful and functional design solutions
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Broken Life Cycle / _ PG 049
Broken Boundaries / _ PG 113
Broken Image / _ PG 067
Broken Brand / _ PG 093
Broken Fashion / _ PG 023
Broken Rituals / _ PG 001
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Broken Faith / _ PG 033
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Broken Life Cycle / _ PG 057
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Broken Humans / _ PG 075
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Rituals
Where is the cheese?
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The objective is to design a unique book about cheese. The book breaks down my personal interest in cheese in 3 major steps. In step 1, I recorded my daily meals, then in step 2 I explored the types of cheese, and finally in step 3 I studied Cow Girls Creamery’s business. Elements /
Camera Typography Collections Food items Utensils Cheese
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Type Systems
Lian Ng
Cholla Slab, Trade Gothic
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[ Hanna Garman ]
Where Is The Cheese?
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The book unfolds itself in a very visually engaging way. The title is meant to make the readers look for the cheese at the beginning which will appear later in the book. The first section is very important, it is designed to keep the reader engaged until the cheese appears in chapter 2.
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Where Is The Cheese?
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The promotional website is designed to browse the book and to
get the viewers the ability encourage them to purchase it.
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Where Is The Cheese?
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Where is the Cheese? The book is a true inspiration for cheese lovers. It arouses reader’s curiosity from the beginning until the end. It is exciting, energetic and educative in a very unusual way.
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Fashion
Urban Outfitters Annual Report
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The objective is to create an annual report for Urban Outfitters that will describe the essence of the company’s personality; by crafting a visually engaging presentation that provides the shareholders with the vital financial information to track their investment. Elements /
Numbers Clothes Hangers Tags Charts History Buttons
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Conceptual Development
Maureen Gordon
Serifa Std / Impact
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Urban Outfit- ters is not just a fashion company, through the selective use of art , music and visual presentation, it thrives to connect with the customers on a higher emotional level. In my design, I have adopted their approach in luring the readers.
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Urban Outfitters Annual Report
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To achieve this goal, I chose to break the grid in the design to make it match Urban outfitter’s style, however, I maintained the structure integrated through keeping all the spreads in harmony, each one can stand alone, yet as with music sheets, it also adds balance and coherence to the whole.
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Urban Outfitters Annual Report
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Urban Outfitters Annual Report
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Urban Outfitters has a free and unique personality. URBN annual report captures the spirit of the brand and informs the readers with all essential financial information in unique visual compositions.
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Faith
The Creation Film Festival
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The objective is to design Print & digital materials for a film festival that represents the works of the director Ridley Scott. Scott dilutes faith into his storyline. I integrated this specific technique in the forming the concept of the festival. Elements /
Science Fiction History Journey Truth Violence Religions
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Integrated Communications
Marc English
Tungsten / Cube OT
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The CREATION A Ridley Scott Film Festival
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I gathered all the information needed and broke it into catego- ries and reorganized it in the website, mobile application, and the festival program. The typographic system is unifying the look and feel of all the deliverables in the different mediums.
The Creation Film Festival
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The Creation Film Festival
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The Creation
The Creation
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Home The Director The Films Schedule
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The Creation Film Festival
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The fes- tival uniform system is designed to relate to the theme of the film festival. The staff should be easily recognized by their uniforms since it reflects the outfits the director chose to use for his films.
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THE CREATION
THE CREATION
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The central component for any film the main artifact to which a guest after the festival. I designed the graphic hierarchy as information in the same order.
festival is the program. It is can refer to, both during and program to use the same typothe website. Readers can find the
The Creation Film Festival
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Sw
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This festival will be a meeting for all types of believers and nonbelievers in a unique and friendly environment that would stimulate the audience’s senses with memorable experiences such as those in the Scott’s movies.
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Lyrics
It’s All Coming Back To Me Now
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The ob- jective is to create a visual interpretation of Celin Dion’s song, It’s All Coming Back To Me Now, in a form of a typographic poster. I utilized projection techniques to enhance the 3D presentation of the song’s lyrics. Elements /
Song Lyrics iphone Nikon Camera Transparent paper Dead Flowers Green veil
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Type Experiments
Lian NG
Q Type OT Cond
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It’s All Coming Back To Me Now
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My own personal take of the song is that memories can imprint themselves into your soul. Bad memories hunt you and throw a shadow over your life. Good memories give you light to move on.
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I used the Arabic word <Zekrayat>, which means memories, to explain my own battle of the memories that will hunt me forever, casting shadows on my life in the present.
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Life cycle
Attractive Shapes In Nature
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The objective is to create a photography book that displays the works of the photographer Karl Blossfeldt. He was inspired by nature and the way the plants grow. He is best known for his close-up photographs of the life cycle of plants. Elements /
Karlâ&#x20AC;&#x2122;s photographs Typography Nature Shapes Dry leaves
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Type Composition
Nadine Brown
Futura Std
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Attractive Shapes In Nature
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When integrat- ing type with imag- es in the book, type meant to be elegant and not so loud, to draw attention to the beauty of the photographs. Captions are kept small and informative, they help to educate the readers without taking away the importance of the visuals.
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Attractive Shapes In Nature reveals Blossfeldtâ&#x20AC;&#x2122;s passion and his fascination with plants. It will inspire the readers to revere and celebrate nature.
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Image
The World Without Monsanto
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The objective is To create a motion design piece that boosts the negative image of Monsanto. I created a short video that focuses on the positive aspects of the company and what it does to help farmers to improve agricultural methods to grow healthy and more productive plants. Elements /
Bad Image Moving Type Plants Illustrations Nature Footage Farm Sounds
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T4 / Refinement Of Form
Wioleta Kaminska
Museo Sans
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[ Project Hanna Name Garman ]
The World Break Without / Bring Monsanto order
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Moving typography is employed to translate the message in this video. Type moves in an interactive way with the sound to keep the keep the viewer engaged and entertained with the elements on the screen. The message is short and enlightening. It breaks down what Monsanto does in a simple visual language.
The World Without Monsanto
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Negatives can sometimes prevent people from knowing the truth. Focusing on the positives will be a good approach to boost a bad brand image. People will be reminded of the essence of this business and the good deeds it brings to the world.
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Humans
Technology Effects
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The objective is To create a book about the effects of technology that are altering modern humans ways of thinking & Social behavior. The goal is to raise awareness of the negative sides of using technology, and to let people gain control of their lives. Elements /
Smart devices Modern Humans Dangers Control Awareness
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Visual Communications Lab
Marc English
Cube OT. A Hundred Miles
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GR 600 · Lab 7 · Part B · Hana Garman
A Dialogue About Technology and its Effects on Human Minds
“Technology ways have become the nervous system of modern Societies. When absent life will be paralyzed.”
User’s Guide —N.B.
I conducted an extensive research about the effects of today’s technology on humans. I invited people to a session where we made a dialogue about technology and its Effects on Human Minds. I was able to gather a number of insights that was helpful to put the message of the book together.
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“ Wasting time on the technology using it the wrong way could lead to self destruction, there will be no productivity, learning or any achievement.” —M.L.
“ The young teens today are becoming glued to their smart phones, and computers. ”
—S.K.
Technology Effects
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Stay Active Create time& space Maintain Human interaction
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Technology Effects highlights the negative and positive effects of using the technological devices. It also explains solutions people could use to bring balance to their lives.
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Brand
The New Sharper Image
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The objective is To find a defunct brand, then re-brand it, and bring it back to life again. I chose Sharper Image for a brand, a dead brand that was a specialty retailer who provided fun a cutting edge products that enhanced the life of itâ&#x20AC;&#x2122;s costumers. Elements /
Dead Brand Technology Futuristic Brand identity guidelines Extensions
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The Nature Of Identity
Gordon Mortensen
All Round Gothic, District
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[ Hanna Garman ]
The brand grid is done by creating 2 mood boards to show the brandâ&#x20AC;&#x2122;s look and feel in the past and the future. The second mood-board is to present how I envision this brand in the future.
The New Sharper Image
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The new Sharper Image targets people who love technology and are longing for a better lifestyle. The brand goal is let people live their imagination.
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Araabee Thesis Project
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The objective is To create updated tools and materials to help learn Arabic as a second language faster and easier. Targeting Arab American middle schoolers, Araabee magazine is rich in its content and helps them learn and have fun at the same time. Elements /
Research Arabic Type Camera Illustrations Branding Marketing
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Thesis Development 1 + 2 + 3
FF Unit, Handel Gothic Arabic
Anitra Nottingham, Anne Cobbenhagen, William Culpepper
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Addressing the deficiency of Arabic language teaching materials in USA is becoming very crucial. There is a high demand for creating new approaches to teach Arabic that utilize new techniques and methodologies to build more effective educational models that could help modern learners master Arabic faster and easier.
The current teaching tools available today are mostly based on printed textbooks that are poorly designed, and the subjects used in them are most of the time irrelevant to western life. There is also a lack of digital tools that support teaching Arabic as a second language which is creating a gap between Arabic and the contemporary learners of this language, whose behaviors and expectations are affected and constantly changing by the new technologies that are growing every day.
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The solution is to create a brand, Araabee, which makes fun, immersive, and creative Arabic learning experiences for it’s users. It thrives to help middle school-aged children to master the Arabic language faster and easier. Araabee’s inspiring content is rich, interactive, and engaging making it attractive to learners, while pro- viding assistance to teachers and parents. Araabee’s range of learning materials and tools boosts the child’s motivation, and makes them involved in, and energized about their learning process.
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Araabee digital magazine is also designed to help kids to interact with the Arabic words, and encourages them to explore and test themselves at the end of each one of the articles.
Araabee Thesis Project
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The Grammar Videos are tools to introduce the complicated grammatical concepts in a simple way to make them easy to understand and possibly push learners to try to use them.
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Araabee magazine comes in a printed and digital form. This helps the middle schoolers to enjoy the magazine in the its different mediums of their choice.
Thank You /
_ To my AAU Instructors for providing me with tools and guidance to better myself as a designer and most importantly as a person. Special Thanks to Anitra Nottingham, Marc English, Gordon Mortensen, Wioleta Kaminska, Nadine Brown, Carlo Pellegrini, Lian Ng, and Jeremy Stout.
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