GRPH 223 | TYPOGRAPHY 1 | SPRING 2017 6-8:30 PM | MONDAY, WEDNESDAY
process book
EXERCISE 01
identity card
In exercise 1, we were taught what goes into making a business card. We were then asked to make a business card that represented ourselves. The card was only to be made in black and white, and use type rather than graphics to drive the design.
hk HANNAH KLEMME basic TYPOGRAPHY 223 hklemme04@gmail.com
“ FA I L U R E I S A G R E AT T E AC H E R , A N D , I F YO U A R E O P E N TO I T , E V E R Y M I S TA K E HAS A LESSON TO O F F E R . ” -OPRAH
EXERCISE 02
type as sign
On the surface, at least, it would seem that designers were moving away from authorless, scientific texts – in which inviolable visual principles arrived at through extensive visual research were revealed – towards a position in which the designer could claim some level of ownership over the message (and this at a time when literary theory
On
On the surface,
Exercise 2 was focused on page layout and how type can move on the x, y, and z axis. The exercise started off pretty basic, but added more elements along the way, such as color, point size, or shape.
was moving away from that very position). But some of the institutional features of design practice are at odds with zealous attempts at self-expression. The idea of a decentred message does not necessarily sit well in a professional relationship in which the client is paying the designer to convey specific information or emotions. In addition,
most design is done in a collaborative setting, either within a client relationship or in the context of a studio that utilises the talents of numerous creative people, with the result that the origin of any particular idea is uncertain. The ever-present pressure of technology and electronic communication only muddies the water further.
at least, it would seem that designers were moving away from authorless, scientific texts – in which inviolable visual principles arrived at through extensive visual research were revealed – towards a position in which the designer could claim some level of ownership over the message (and this at a time when literary theory
was moving away from that very position). But some of the institutional features of design practice are at odds with zealous attempts at self-expression. The idea of a decentred message does not necessarily sit well in a professional relationship in which the client is paying the designer to convey specific information or emotions. In addition,
most design is done in a collaborative setting, either within a client relationship or in the context of a studio that utilises the talents of numerous creative people, with the result that the origin of any particular idea is uncertain. The ever-present pressure of technology and electronic communication only muddies the water further.
the surface,
at least, it would seem that designers were moving away from authorless, scientific texts – in which inviolable visual principles arrived at through extensive visual research were revealed – towards a position in which the designer could claim some level of ownership over the message (and this at a time when literary theory
was moving away from that very position). But some of the institutional features of design practice are at odds with zealous attempts at self-expression. The idea of a decentred message does not necessarily sit well in a professional relationship in which the client is paying the designer to convey specific information or emotions. In addition,
most design is done in a collaborative setting, either within a client relationship or in the context of a studio that utilises the talents of numerous creative people, with the result that the origin of any particular idea is uncertain. The ever-present pressure of technology and electronic communication only muddies the water further.
EXERCISE 03
type as a shape
This exercise required us to pick two letters from the same font and create a unique symbol by peicing those letters together. We also studied how scale affects design by printing the designs in different sizes.
EXERCISE 04
type as expression
For exercise 4 we were given ten words that convey different emotions and we had to find a typeface to match each word. This was to teach us that type can convey feeling. We were also given three different quotes that we had to layout, which taught us that combining type can convey emphasis.
project 01
personal branding
For our first project, we were required to make a personal brand. The main part of this was to create a logo using our initials. We were then asked to use that logo in several different formats, including a business card, envelope, and letterhead.
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HANNAH KLEMME graphic designer
hklemme04 @gmail.com @hannah.klemme @trumanxgold
hannah klemme 15917 Farnam Street Omaha, NE 68118
hannah klemme hannahklemmedesign.com
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15917 Farnam Street |
Omaha, Ne
| 402.213.9664
project 02
history presentation
For Project 2, we were all given a designer or a specific time period in design history, and we were required to make a booklet about our topic. For my project, I had Austrian designer, Stefan Sagmeister.
project 03
movie posters
olivia cooke
Thomas Mann
RJ CYLER
For project 3, we were asked to make six different movie posters that were focused on text rather than graphics. I chose the movies Me and Earl and the Dying Girl, Life-Size, Robots, Stranger Things, The Perks of Being a Wallflower, and Ten Things I Hate About You.
BASED ON A NOVEL BY
Me
JESSE ANDREWS
and earl and the
dying girl 06.12.15 Directed by
Alfonso Gomez-Rejon
Produced by
Dan Fogelman
and
Jeremy Dawson
TYRA BANKS
lindsay lohan
Life Size
she was a perfect doll. Now she's the real thing.
MARCH 2000
See a need, fill a need.
blue sky studios presents
ROBOTS MARCH 2005
ewan
mcgregor
halle
berry
amanda
bynes
greg
kinnear
and
robin
williams
Emma watson
logan lerman
Ezra miller
JULIA STILES
joseph gordon-levitt
heath ledger
how do i loathe thee? let me count the ways.
OF BEING A
Wallflower based on the novel by
september 2012
steven chbosky
4
1 5 8 69 10 2
37
Perks the
THINGS I HATE ABOUT YOU 0 3. 3 1 . 1 9 9 9
project 04
cereal boxes
For project 4, we redesigned cereal boxes. We first started by putting our chosen cereal in 50 different typefaces, and then we narrowed down our choices from there. We first had to make two black and white boxes with limited typefaces and limited graphics. For the final box, we were able to add color and a few more graphics.
Serving Size 1/4 cup (31g) Servings Per Container about 11 Amount Per Serving
Cinnamon Toast Crunch
Calories Calories from fat
130 30
Total Fat 3g*
5% 2%
with 1/2 cup skim milk
150 50
% Daily Value**
5% 2%
Saturated fat 0.5g Trans fat 0g Polyunsaturated Fat 0.5g Monounsaturated Fat 1.5g
Cholesteral 0mg 0% Sodium 220mg 9% Potassium 45mg 1% Total Carbohydrate 25g 8% Dietary Fiber 1g 4% Sugars 10g Other Carbohydrate 14g Protien 4g
10% 4%
Vitamin A Vitamin C Calcium Iron Vitamin D Thiamin Riboflavin Niacin Vitamin B Folic Acid Vitamin B
10% 10% 10% 25% 10% 25% 25% 25% 25%
Phosphorus Magnesium Zinc Copper
4% 2% 25% 2%
15% 10% 25% 25% 25% 25% 35% 25% 25% 25% 35%
1% 12% 7%
25% 25%
15% 6% 30% 2%
Cinnamon toast Real cinnamon & sugar in every bite!
Crunch Crispy, sweetened whole wheat and rice cereal
Serving Size 1/4 cup (31g) Servings Per Container about 11 Amount Per Serving
Cinnamon Toast Crunch
Calories Calories from fat
130 30
Total Fat 3g*
5% 2%
with 1/2 cup skim milk
150 50
% Daily Value**
Saturated fat 0.5g Trans fat 0g Polyunsaturated Fat 0.5g Monounsaturated Fat 1.5g
5% 2%
Cholesteral 0mg 0% Sodium 220mg 9% Potassium 45mg 1% Total Carbohydrate 25g 8% Dietary Fiber 1g 4% Sugars 10g Other Carbohydrate 14g Protien 4g
10% 4%
Vitamin A Vitamin C Calcium Iron Vitamin D Thiamin Riboflavin Niacin Vitamin B Folic Acid Vitamin B
10% 10% 10% 25% 10% 25% 25% 25% 25%
Phosphorus Magnesium Zinc Copper
4% 2% 25% 2%
15% 10% 25% 25% 25% 25% 35% 25% 25% 25% 35%
25% 25%
Real cinnamon & sugar in every bite!
1% 12% 7%
15% 6% 30% 2%
Crispy, sweetened whole wheat and rice cereal
Serving Size 1/4 cup (31g) Servings Per Container about 11 Amount Per Serving
Cinnamon Toast Crunch
Calories Calories from fat Total Fat 3g*
130 30
with 1/2 cup skim milk
150 50
Real cinnamon & sugar in every bite!
% Daily Value**
5% Saturated fat 0.5g 2% Trans fat 0g Polyunsaturated Fat 0.5g Monounsaturated Fat 1.5g
5% 2%
Cholesteral 0mg 0% Sodium 220mg 9% Potassium 45mg 1% Total Carbohydrate 25g 8% Dietary Fiber 1g 4% Sugars 10g Other Carbohydrate 14g Protien 4g
10% 4%
Vitamin A Vitamin C Calcium Iron Vitamin D Thiamin Riboflavin Niacin Vitamin B Folic Acid Vitamin B
10% 10% 10% 25% 10% 25% 25% 25% 25%
Phosphorus Magnesium Zinc Copper
4% 2% 25% 2%
15% 10% 25% 25% 25% 25% 35% 25% 25% 25% 35%
25% 25%
1% 12% 7%
15% 6% 30% 2%
Crispy, sweetened whole wheat and rice cereal