QUOTE.
QUOTE. a little book of typographical quotes Hannah Forse
BLURB PUBLISHING
Copyright Š 2016 by Hannah M. Forse All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. Printed in the United States of America First Printing, 2016 BLURB Publishing http://au.blurb.com
Thank you to everyone whose quotes feature in this book, for inspiring thousands of us on a daily basis.
INTRODUCTION.
The words of others can often inspire, motivate and resonate within individuals; producing new ways of thinking and creating. Through movies, music, speeches and other words spoken through popular culture, we can find phrases that move us to change the world. Quote is a book based on this notion, aiming to showcase quotes spoken by various typographers that have inspired hundreds of people globally to change the way we work within our design fields. Get inspired.
PART 1
QUOTES.
pg. 1
"GOD is in the kerning."
pg. 2
to rs e f e r ially pec an g s n e i th kern cters, ra ther s of y, e a h g h p to gra tion n c er. typo betwee closer ombina k bett c In loo ers ce G: e spa charact certain d VA, N I N h an KER ting t two ma kes , TA, s g u j W n ad placi ing , M Kern s WA by . l a a h norm s, suc r e lett
- Matteo Bologna
pg. 3
- Elizabeth Carey Smith
"
pg. 4
TYPE IS BRANDING. MORE DESIGNERS SHOULD UNDERSTAND WHAT AN OPPORTUNITY THAT IS.
"
BRANDING: Branding refers to the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
pg. 5
-JAMES FELICI READABILITY: Readability refers to the way in which words and blocks of type are arranged on a page. Legibility refers to how a typeface is designed and how well one individual character can be distinguished from another.
pg. 6
THE BEAUTY OF TYPE LIES WITHIN ITS UTILITY; PRETTINESS WITHOUT READABILITY SERVES NEITHER READER NOR AUTHOR.
pg. 7
The em pty spaces are the most im portant aspect of a typeface.
TYPEFACE: A typeface is a set of characters of the same design. These characters include letters, numbers, punctuation marks, and symbols. Some popular typefaces include Arial, Helvetica, Times, and Verdana.
pg. 8
- ADRIAN FRUTIGER
pg. 9 140-CHARACTER CULTURE: 140-character culture refers to the use of Twitter; an online social networking service that enables users to send and read short 140-character messages called tweets.
- Debbie Millman
pg. 10
We are now living in a 140-character culture. #DesignMatters
pg. 11
THE MORE UNINTERESTING THE LETTER, THE MORE USEFUL IT IS TO THE TYPOGRAPHER. TYPOGRAPHER: a person (as a compositor, printer, or designer) who specializes in the design, choice, and arrangement of type matter.
pg. 12
- Piet Zwart
pg. 13
FORM FOLLOWS FUNCTION. - Louis Henri Sullivan
pg. 14
TYPOGRAPHICAL FORM (LETTERFORM): a synonym for glyph, which is a specific, concrete way of writing an abstract character or grapheme.
PART 2
GLOSSARY.
pg. 17
KERNING [kur-ning], verb; In typography, kerning (less commonly mortising) is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well kerned font, the two-dimensional blank spaces between each pair of characters all have a visually similar area.
pg. 18
BRANDING
[bran-ding], noun;
In design, branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Brand orientated design utilises various elements including brand name, logo, styling and associated visuals - to construct a positive brand image. Dynamic growth is the outcome of a targeted 'brand identity' design that connects meaningfully with customers and prospects.
{
pg. 19
READABILITY
[ree-duh-bil-i-tee], noun; Readability is the ease with which a reader can understand a written text. The readability of text depends on its content (the complexity of its vocabulary and syntax) and typography (font size, line height, and line length). Readability is different from legibility—which is a measure of how easily a reader can distinguish individual letters or characters from each other. Readability can determine the ease with which humans can read computer program code, such as in embedded documentation.
}
pg. 20
TYPEFACE
[type-face], noun;
In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry (and formerly size, in metal fonts). For example, "ITC Garamond Bold Condensed Italic" means the bold, condensed-width, italic version of ITC Garamond, but all are fonts within the same typeface, "ITC Garamond."
pg. 21
140-CHARACTER CULTURE
140-character culture refers to the use of Twitter; an online social networking service that enables users to send and read short messages called tweets. By adding a limit, Twitter encourages its users to keep their messages short and sweet. This prevents the sort of rants we often see on social media about politics or current debates and arguably reflects the current generation who wants what they want immediately.
[kar-act-ur\cul-t-ur], noun;
pg. 22
TYPOGRAPHER [ty-pog-ra-pher], noun;
A typographer can be defined as a person whose job is to choose the style, arrangement, or appearance of printed letters on a page: a person who is skilled in typography. The typographer's job involving the arrangement of type involves selecting typefaces, point size, line length, linespacing (leading), letterspacing (tracking), and adjusting the space within letters pairs (kerning).
pg. 23
LETTERFORM Letterform is a term used especially in typography to mean a letter's shape. "Letterform" is a synonym for glyph, which is a specific, concrete way of writing an abstract character or grapheme.
[let-er-fawrm], noun;
In one sense, letterform applies strictly to the design of individual letters. In typography, "letterforms" is often used to describe the study and design of individual letters while typography applies to the design and use with letterforms.
As such, "letterform" applies not only to letters but to any graphic elements of a script, typeface or font.
pg. 24
...
BIBLIOGRAPHY
pg. 27
God is in the kerning, last modified November 5, 2012, http://mucca.com/god-kerning/ Glossary of typographic terms, last modified April, 2016, http://www.adobe.com/products/ type/adobe-type-references-tips/glossary. html The letter office, last modified 2015, http://theletteroffice.com Branding Definition, last modified April, 2016, https://www.entrepreneur.com/encyclopedia/ branding James Felici, The Complete Manual of Typography: Second Edition (Berkeley: Peachpit, 2012). A Miles Tinker, Legibility of Print (Iowa: Iowa State University Press, 1963). Heidrun Osterer, Philipp Stamm, Typefaces: The Complete Works (Sweden; The Swiss Foundation Type and Typography, 2009). Margaret Levine Young, David C. Kay, Richard Wagner, WordPerfect 12 for dummies, (John Wiley & Sons, Inc., 2004). Is It Really Possible To Design Your Life?, last modified April 23, 2014, https://www.youtube. com/watch?v=zwGLx7l1Ybc David Morelli, February 8, 2016, Twitter and the 140 Character Culture, MoreI093, https://morel093.wordpress.com/2016/02/08/ twitter-and-the-140-character-culture/
Nicolete Grey, A History of Lettering, Creative Experiment and Letter identity, Oxford; Phaidon, 1911.) Typographer Definition, last modified 2016, http://www.merriam-webster.com/dictionary/ typographer Louis H. Sullivan, Autobiography of an Idea, (New York; Press of the American Institute of Architects inc., 1924.) Meaning of letterform, last modified 2016, http://englishdictionary.education/en/ letterform Glossary of typographic terms - Kerning, last modified April, 2016, http://www.adobe.com/ products/type/adobe-type-references-tips/ glossary.html What is Brand Identity Design?, last modified May, 2013, http://roundhouse.cc/us/branding Readability, last modified May 2016, https://en.wikipedia.org/wiki/Readability Typeface, last modified May 2016, https://en.wikipedia.org/wiki/Typeface Typographer, last modified 2016, http://www.merriam-webster.com/dictionary/ typographer Meaning of Letterform, last modified 2016, http://englishdictionary.education/en/ letterform
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