LITTLE RABBIT // FINAL ASSESSMENT

LITTLE RABBIT IS A BATH PRODUCT BRAND THAT SPECIALISES IN HANDMADE PRODUCTS CREATED WITH ALL NATURAL, ORGANIC AND SUSTAINABLE INGREDIENTS AND MATERIALS. THE BRAND OFFERS A CHOICE OF HAND DESIGNED PACKAGING TO IT’S CUSTOMERS, AIMING TO PREVENT WASTAGE AND HARMFUL CONTRIBUTIONS TO LANDFILL BY PRODUCING REUSABLE, FUNCTIONAL AND DISPLAYABLE PRODUCT PACKAGING OPTIONS. THE BRAND SELLS INDIVIDUAL PRODUCTS BUT ALSO OFFERS THE OPTION OF A “BATH BOX” CONTAINING ONE OF EACH PRODUCT IN THE LITTLE RABBIT RANGE IN THE CUSTOMERS CHOICE OF FLAVOUR. LITTLE RABBIT BATH BOXES ALSO CONTAIN A COMPLIMENTARY BAG OF ORGANIC COFFEE BEANS OR TEA LEAVES, TO COMPLETE THE ULTIMATE HOME SPA EXPERIENCE.

Logo design

LITTLE RABBIT’S LOGO MAKES USE OF A SANS SERIF WORD MARK, CREATING A MINIMALISTIC AND MODERN APPEARANCE. THE NAME, THROUGH IT’S CUTE AND FUN STYLE, APPEALS TO A FEMININE DEMOGRAPHIC OF ALL AGES AND IS EXTREMELY “INSTAGRAMMABLE”, ALLOWING IT TO BE ADVERTISED BY CUSTOMERS THROUGH SOCIAL MEDIA AND DIGITAL WORD OF MOUTH.

Products & Packaging design

THE PACKAGING OF LITTLE RABBIT’S PRODUCTS IS ONE OF THE MOST IMPORTANT ASPECTS OF THE BRAND AND IT’S PURPOSE. THROUGH GIVING CUSTOMERS A CHOICE OF THEIR PACKAGING DESIGN, THE COMPANY REDUCES WASTAGE OF UNWANTED MATERIALS, CREATING A LONG-LASTING AND REUSABLE FORM OF PACKAGING THAT CAN BE DISPLAYED IN THE CUSTOMER’S HOME INSTEAD OF SIMPLY THROWN AWAY TO BE ADDED TO LANDFILL. HOWEVER, THROUGH USING RECYCLABLE, SUSTAINABLE AND LIMITED MATERIALS CONSISTING ONLY OF CARDBOARD, PAPER, GLASS AND COTTON, THE PACKAGING IS ABLE TO BE RECYCLED WITHOUT CAUSING HARM TO THE ENVIRONMENT.

brand Identity

THE BRAND IDENTITY OF LITTLE RABBIT CONSISTS OF WHITE AND PINK TONED MINIMALISTIC STATIONARY, BUSINESS CARDS AND MORE - A STYLE THAT REMAINS CONSISTENT THROUGHOUT IT’S ENTIRE RANGE OF BRANDING ELEMENTS. THE COMPANY LOGO IS FEATURED ON MANY OF THESE ELEMENTS, ALLOWING THE BRAND TO BE RECOGNISED INSTANTLY.

Social Media

LITTLE RABBIT’S SOCIAL MEDIA IDENTITY CONSISTS OF AN INSTAGRAM ACCOUNT AND A FACEBOOK PAGE. THE INSTAGRAM PAGE FEATURES ADVERTISEMENTS, PRODUCT SHOTS AND CUSTOMER PRODUCT SHOTS TAKEN FROM THE BRAND’S HASHTAG - #LITTLERABBIT. THIS FORM OF SOCIAL MEDIA CURATING ALLOWS FOR LITTLE RABBIT’S PRODUCTS TO BE ADVERTISED USING THE BRAND’S ACTUAL CUSTOMERS, CREATING A STRONG BRAND-TO-CUSTOMER RELATIONSHIP.

Web Identity LITTLE RABBIT’S WEBSITE CONSISTS OF A HOME PAGE, AN ABOUT PAGE, A SOCIAL MEDIA PAGE AND A SHOP. EACH PAGE IS DECORATED USING THE BRAND’S USUAL PINK AND WHITE COLOUR SCHEME INCORPORATING MOVING IMAGES TO CREATE VISUAL INTERACTIVITY. THE WEBSITE ALSO FEATURES AN “INGREDIENTS PAGE” WHERE CUSTOMERS CAN FIND OUT ABOUT EVERY INGREDIENT USED IN THEIR CHOSEN PRODUCTS, ALLOWING THEM TO UNDERSTAND EXACTLY WHAT THEY ARE PUTTING ON THEIR SKIN.

Web Link

Promo products AS A FORM OF FURTHER PROMOTION AND ADVERTISING, LITTLE RABBIT TOTE BAGS ARE AVAILABLE FOR PURCHASE THROUGH THE BRAND’S WEBPAGE AND STORES. FEATURING A DESIGN OF THE CUSTOMER’S CHOICE AS WELL AS THE BRAND’S LOGO ON THE BAG’S OPPOSING SIDE, THE TOTES ARE CREATED USING SUSTAINABLE COTTON - MAINTAINING THE NATURAL, ENVIRONMENTALLY FRIENDLY MESSAGE THAT LITTLE RABBIT PROJECTS THROUGH IT’S PRODUCTS AND PURPOSE.

Store concept

LITTLE RABBIT STORES MAINTAIN THE MINIMAL, MODERN AND CUTE APPEARANCE OF THE OVERALL BRAND, MAINTAINING PINK AND WHITE TONED COLOUR SCHEMES COMBINED WITH WOODEN TEXTURES FEATURED ON FLOORING, SHELVING AND FURNITURE. THE STORES ALSO FEATURE “CHOOSE YOUR BOX” DEPARTMENTS, ALLOWING CUSTOMERS TO PHYSICALLY CREATE THEIR OWN BATH BOXES FROM INDIVIDUALLY DISPLAYED PRODUCTS. THE INTERIORS OF EACH STORE ALSO FEATURE MULTIPLE INDOOR PLANTS AND ALL GLASS STOREFRONTS - CREATING SPACIOUS, BREATHABLE AND AIRY RETAIL ENVIRONMENTS.

Integrated Media Campaign LITTLE PINK RABBIT IS A CAMPAIGN CREATED IN CONJUNCTION WITH THE NATIONAL BREAST CANCER FOUNDATION WITH THE AIM OF RAISING AWARENESS, AS WELL AS FUNDS, TO HELP SUPPORT THOSE SUFFERING WITH BREAST CANCER IN AUSTRALIA.

Logo design

LITTLE PINK RABBIT’S LOGO MAKES USE OF THE ORIGINAL LITTLE RABBIT LOGO FEATURING THE ADDITION OF THE WORD “PINK” IN A BRUSH SCRIPT FONT. THE LOGO IS ALSO PINK IN COLOUR TO SUPPORT THE CAMPAIGN’S MESSAGE, CAUSE AND OVERALL PURPOSE.

Product design

THE PRODUCT SOLD THROUGH THE LITTLE PINK RABBIT CAMPAIGN IS A SPECIAL EDITION BATH BOX DESIGNED IN COLLABORATION WITH THE NATIONAL BREAST CANCER FOUNDATION. THE BOX FEATURES A DESIGN OF HAND PAINTED, PINK JELLYFISH THAT IS UNAVAILABLE ON ANY OTHER BATH BOX AND CONTAINS ALL PINK PRODUCTS INFUSED WITH INGREDIENTS SUCH AS BERRIES AND ROSE PETALS. WHEN PURCHASED, 90% OF THE LITTLE PINK BATH BOX’S PROCEEDS GO TOWARDS THE NATIONAL BREAST CANCER FOUNDATION, RAISING MONEY AS WELL AS AWARENESS FOR A CURE.

Promo products LITTLE PINK RABBIT TOTE BAGS ARE AVAILABLE FOR PURCHASE, ONCE AGAIN RAISING MONEY AND AWARNESS FOR BREAST CANCER RESEARCH WITHIN AUSTRALIA. THE BAGS FEATURE THE MAIN LITTLE PINK RABBIT DESIGN OF HAND PAINTED JELLYFISH, AS WELL AS THE LITTLE PINK RABBIT LOGO ON THE OPPOSING SIDE OF THE TOTE.

Web design

LITTLE PINK RABBIT’S WEB IDENTITY IS CONTAINED WITHIN THE LITTLE RABBIT WEBSITE AS A SEPERATE PAGE, DETAILING THE CAMPAIGN’S CAUSE, MESSAGE, PURPOSE AND PRODUCTS. THE PAGE ALSO FEATURES A MOVING IMAGE OF A PINK JELLYFISH, LINKING BACK TO THE DESIGN FEATURED ON THE CAMPAIGN’S PRODUCTS. THE PAGE ALSO INCLUDES A LINK TO THE NATIONAL BREAST CANCER FOUNDATION’S WEBSITE, ALLOWING VIEWERS TO RESEARCH AND READ ABOUT THE CAUSE THEY ARE SUPPORTING.

Social media advertising AS A FORM OF DIGITAL ADVERTISING, LITTLE PINK RABBIT MAKES USE OF INSTAGRAM AS A PLATFORM TO GENERATE CONVERSATION. THROUGH SHARING VISUAL CONTENT ADVERTISING THE CAMPAIGN’S PRODUCTS, THE BRAND CREATES EXCITEMENT AND CURIOSITY. THIS FORM OF ADVERTISING ALSO MAKES USE OF THE HASHTAG #LITTLEPINKRABBIT, ALLOWING FOR SHARING AND DIGITAL WORD OF MOUTH ADVERTISING.

Physical advertising

IN ADDITION TO MAKING USE OF SOCIAL MEDIA ADVERTISING TECHNIQUES, LITTLE PINK RABBIT IS ALSO ADVERTISED USING PHYSICAL METHODS SUCH AS POSTERS. THESE FEATURE SLOGANS SUCH AS “LIFE IS BETTER IN PINK”, AS WELL AS THE CAMPAIGNS LOGO. THESE VAGUE ADVERTISEMENTS PROMPT VIEWERS TO RESEARCH THE BRAND, CREATING WEB TRAFFIC AND RAISING AWARENESS FOR THE CAMPAIGN ITSELF.

Web Banner

IN ORDER TO GENERATE WEB TRAFFIC AND MAKE USE OF DIGITAL ADVERTISING, LITTLE PINK RABBIT IS FEATURED ON THE NATIONAL BREAST CANCER FOUNDATION’S WEBSITE AS A POP UP WEB BANNER THAT LEADS VIEWERS TO THE LITTLE PINK RABBIT WEB PAGE.