Glossier Private Label

Page 1

PRIVATE LABEL


Editorial Page. Hannah Patience Palkimas @hannah.patience Sarah Reed @sarahjanereed

Professor Don Levy FASM 310 Product Development


Contents. Part I: Part II: Part III: Part IIII: Part IV: Part V:

Introduction to Glossier Introduction to the Capsule Collection The Figures Branding, PR, Advertising The Glossier Capsule Collection Product Sample

4 9 24 31 40 43


I. INTRODUCTION TO GLOSSIER


History. Glossier is a brand created on trust and serving the customer first. Founder, Emily Weiss, created a blog “Into the Gloss” in 2010. She interviewed celebrities and went through their daily skincare and makeup routines, including what products they used. After four years of listening to skincare advice and offering her opinions, she launched the brand Glossier. She already had instilled trust to the viewers of her blog therefore, they were easily transformed to her customers. With an $8.4 million investment, the company launched with four products: perfecting skin tint, priming moisturizing, soothing face mist, and balm dotcom. This allowed the customers to experience four core products. Weiss emphasizes “skin first, beauty second,” she says makeup should not be used to fix things, only to enhance. Therefore, it is important to have to right skincare products first. The brand Glossier focuses on personal beauty and stands to help woman feel beautiful and confident with their natural looks. Recently, they recieved $52 milion in series C funding.


Target Demographics. - 18– 36, millennial woman. - Ranges in all skin tones. - Very active on social media - Busy, hardworking woman who are always on the go and just need a touch of makeup to add an extra glow this brand caters to them


Consumer Profiles. Young College Student (18), eco-friendly. Busy studying and hanging out with friends. Cares about what kind of products are going on her face. Cruelty free and vegan are important regulations to her. Washes her face with milky jelly cleanser to avoid needed makeup to correct her skin. Doesn’t have to fuss with extra time to apply makeup before class. Business woman working hours over her 9-5 job in New York City. Always wanting to look her best to be taken seriously and seen professional. She enjoys the pop of color of her cheeks and lips. Travels frequently and uses the moisturizing moon mask to help her skin recover.


Capsule Collection Preview. Look One.

Look Two.

Look Three.

Look Four.

Look Five.


II. INTRODUCTION TO THE CAPSULE COLLECTION


Demographics and Psychographics.


Season Theme. THE YOUNG THINKER


Color Palettes. Core colors

Winter I

Winter II


Fabric Collection.

Cotton Knit Pique

Wide Silk Crepe

Windowpane stretch wool woven


Scope and Size. Womens Clothing is a $128B industry domestically; it is expected to rise by 3.3% every year and by 2020 it is predicted to be worth $141B. As of 2017 Gap Inc. is the industry leader. The Womens Outerwear category (excluding jeans) is worth $99 billion. Currently, the category is growing at .7% rate and is forecast to grow at a 3.2% rate.


Unique Characteristics.

- Ethically sourced - Great quality - Empowering brand - Feminine - Trendy but timeless - Clothes for day to night - Comfortable - Stylish with minimal effort - Enhances natural beauty


Retail Price Points. Range: $60 - $200


Key Brands/Competition. Big Player | Club Monaco Offers versatile clothing for a working woman that is clean, simple, and on trend. They also target a modern woman who is active on social media, though tends to have a slightly older customer (25 - 50). It is considered modern, casual luxury and is a global company.

Small Player | Orseund Iris Targets the same target base, promotes over Instagram, is for the “cool girl” and celebrities are big fans of the label. Boasts classic, rare, and “seasonless” clothing that will never go out of style and is made of quality materials. It was also started by a head-strong, independent, hard-working female.


Tech Packages. #1

GLOSSIER PRODUCT SPECIFICATIONS

Style:

22101

Season:

Fall / Winter 2019

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton White Yd 1 Insert Fabric 100% Cotton Pink Yd 0.5 Interfacing Yd 0.5

Buttons MISC

2/5/19 -

Date Created: Date Revised:

Usage / Placement Main Skirt Pleats Waistband

Style:

24102

Season:

Fall / Winter 2019

9"

1

Middle Back

Friday Night Lights Skirt

Slip Stitch Size

Silk Dust Bag

Packing:

Silk Dust Bag

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2400 $70.80

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2200 $59.30

Main Label Care Label Hangtag

Other

22101

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

Three Pleat Cotton Skirt

Date Created:

Febuary 5, 2019

Sample Size: S

Comments Waistband Height Waist Front Waist Waist Circumferance Hip (6.5in Below Center Front) Seat Circumferance (6.5in Below Waistband) Back Length Pleat Length Pleat Width Pleat Inner Side Hem Hem Circumferance (Pleat Closed)

Included in Body Fabric

Hem

Straight

Main Label Care Label Hangtag

Comments:

On Side of Garment

Friday Night Lights Skirt Description:

Collar

Product Turtleneck Shirt Description

Packing:

Style:

N/A

Range: XS - XL

Product 3 Pleat Skirt Description

ADVISORY SPEC

Usage / Placement Garment Body

Stay Sweet Turtleneck

Description:

Hem

#1

2/5/19 -

MISC

N/A

Range: XS - XL

Comments:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton Rib Knit Green Yd 1.5

Buttons White

Date Created: Date Revised:

Product Manager : Hannah Patience Sarah Reed

Collar

Size

GLOSSIER PRODUCT SPECIFICATIONS

N/A Zipper

Product Manager : Hannah Patience Sarah Reed Description:

#2

Other

#2

ADVISORY SPEC

Style:

24102

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

On Side of Garment

Stay Sweet Turtleneck Cotton Turtleneck

Description:

Date Created:

Febuary 5, 2019

Sample Size: S Grade Rule 1 1 1 1.5 1.5 0.5 0.25 0.25 0.25 2

XS

1.75 12 25 26 34.5 37.5 16.5 12.25 5.25 1.5 0.625 46

S

1.75 13 26 27 36 39 17 12.5 5.5 1.75 0.625 48

M

1.75 14 27 28 36.5 41.5 17.5 12.75 5.75 2 0.625 50

L

1.75 15 28 29 38 43 18 13 6 2.25 0.625 52

XL

1.75 16 29 30 40.5 45.5 18.5 13.25 6.25 2.5 0.625 54

g 54-56

Grade Tolerance 0.2 0.25 0.25 0.25 0.3 0.3 0.125 0.125 0.125 0.125 0.2 0.3

Comments Length from High Point of Shoulder Length from Center Back Chest / Bust Sleeve Length Waist Cross Shoulder Bottom Sweep for Tops Armhole Turtle Neck (Collar) Width Turtle Neck (Collar) Height Neck Circumference Sleeve Opening Hem

Grade Rule 0.5 1 2 1 2.5 1 2 0.75 0.5 0.25 0.5 0.5 -

XS

S

M

L

XL

23.5 24.5 14 30.5 12 16 20 8.25 8 2.75 19.5 4 0.875

24 25.5 16 31.5 14.5 17 22 9 8.5 3 20 4.5 0.875

24.5 26.5 18 32.5 17 18 24 9.75 9 3.25 20.5 5 0.875

25 27.5 20 33.5 19.5 19 26 10.5 9.5 3.5 21 5.5 0.875

25.5 28.5 22 34.5 22 20 28 11.25 10 3.75 21.5 6 0.875

g 54-56

Grade Tolerance 0.125 0.3 0.4 0.25 0.5 0.25 0.4 0.2 0.125 0.05 0.125 0.125 0.125


#3

GLOSSIER PRODUCT SPECIFICATIONS

Style:

25203

Season:

Fall / Winter 2019

Date Created: Date Revised:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Silk Pink Yd 3

Buttons

2/5/19 -

Usage / Placement Body Garment Belt

#4

GLOSSIER PRODUCT SPECIFICATIONS

Style:

23104

Season:

Fall / Winter 2019

N/A

Feelin' Boujee Duster

Hem

Collar

Straight

Hem Size

Silk Dust Bag

Packing:

Silk Dust Bag

1st Delivery: Proj Qty: Target Price:

August 1, 2019 1800 $135.76

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2400 $65.93

Other

ADVISORY SPEC

Style:

25203

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

Silk Duster

Date Created:

Febuary 5, 2019

Sample Size: S

Comments Length from High Point of Shoulder Chest Width Overlap Width Sleeve Length Sleeve Opening Armhole Back Length Across Shoulder Sweep Back Width Belt Length Belt Width

Main Label Care Label Hangtag

Comments:

On Side of Garment

Feelin' Boujee Duster Description:

Straight

Product Body Con Cotton Dress Description

Packing:

Main Label Care Label Hangtag

N/A

Range: XS - XL

Product Silk Duster Description

#3

N/A

Hold Me Tightly Knit Dress

Description:

N/A

Range: XS - XL

Comments:

Usage / Placement Garment Body

Product Manager : Hannah Patience Sarah Reed

Collar

Size

2/5/19 -

MISC

Product Manager : Hannah Patience Sarah Reed Description:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton Rib Beige Yd 2

Buttons

MISC

Date Created: Date Revised:

Other

#4

ADVISORY SPEC

Style:

23104

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

On Side of Garment

Hold Me Tightly Knit Dress Description: Body Con Dress

Date Created:

Febuary 5, 2019

Sample Size: S Grade Rule 1.5 1.5 1 1 0.5 1 1.5 1 0.75 1.5 1 -

XS

56 9 9 23 9.5 9 58.5 15.5 13.25 12.5 59 1.5

S

57.5 10.5 10 24 10 10 60 16.5 14 14 60 1.5

M

59 12 11 25 10.5 11 61.5 17.5 14.75 15.5 61 1.5

L

60.5 13.5 12 26 11 12 63 18.5 15.5 17 62 1.5

XL

62 15 13 27 11.5 13 64.5 19.5 16.25 18.5 63 1.5

g 54-56

Grade Tolerance 0.5 0.4 0.4 0.4 0.125 0.4 0.5 0.4 0.25 0.5 0.325 0.4

Comments Length from High Point of Shoulder Length from Center Back Chest / Bust Sleeve Length Waist Cross Shoulder Bottom Sweep for Dress Armhole Neck Width Neck Depth Sleeve Opening

Grade Rule 1 1.5 2 1 2 1 2 0.75 0.5 0.5 0.25

XS

S

M

L

XL

41 42 11.5 12.5 10.5 12 12.5 6.75 8.5 8.5 4.375

42 43.5 13.5 13.5 12.5 13 14.5 7.5 9 9 4.625

43 45 15.5 14.5 14.5 14 16.5 8.25 9.5 9.5 4.875

44 46.5 17.5 15.5 16.5 15 18.5 9 10 10 5.125

45 48 19.5 16.5 18.5 16 20.5 9.75 10.5 10.5 5.375

g 54-56

Grade Tolerance 0.25 0.325 0.5 0.25 0.5 0.25 0.5 0.15 0.125 0.125 0.05


#5

GLOSSIER PRODUCT SPECIFICATIONS

Style:

25105

Season:

Fall / Winter 2019

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton White Yd 2.25 Vent 100% Cotton White Yd 0.25 Interfacing Yd 1

Buttons

2/5/19 -

Date Created: Date Revised:

4

White

1"

Usage / Placement Garment Body Back of Garment

4

#6

GLOSSIER PRODUCT SPECIFICATIONS

Style:

21106

Season:

Fall / Winter 2019

Blazer Front

Product Manager : Hannah Patience Sarah Reed

Size

Notch Lapels

Hem

Straight

Blazer Front

Size

Silk Dust Bag

Packing:

Silk Dust Bag

1st Delivery: Proj Qty: Target Price:

August 1, 2019 1800 $156.20

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2200 $136.46

Main Label Care Label Hangtag

Other

Style:

25105

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

1

Front Middle

9"

1

Front Middle

Collar

N/A

Hem

Straight

Not Your Boyfriends Blazer Boxy Cotton Blazer

Description:

Main Label Care Label Hangtag

Comments:

On Side of Garment

Date Created:

Febuary 5, 2019

Sample Size: S

Comments Length from High Point of Shoulder Length from Center Back Chest Width Overlap Width Sleeve Length Sleeve Opening Armhole Across Shoulder Sweep Back Width

1"

White

Product Pleated Dress Pants Description

Packing:

ADVISORY SPEC

White

Zipper

Range: XS - XL

Product Cotton Boxy Blazer Description

#5

1

MISC

It's Mrs. Bossy Pants

Description:

Collar

Range: XS - XL

Comments:

Usage / Placement Garment Body

Product Manager : Hannah Patience Sarah Reed

Not Your Boyfriends Blazer

Description:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton White Yd 2.5

Buttons

MISC

2/5/19 -

Date Created: Date Revised:

Other

#6

ADVISORY SPEC

Style:

21106

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

On Side of Garment

It's Mrs. Bossy Pants Suit Pants

Description:

Date Created:

Febuary 5, 2019

Sample Size: S Grade Rule 2 2 1.5 0.5 1.5 0.25 0.75 1 0.75 1.5

XS

26 26.5 7.5 9.5 25.5 5 9.25 14.5 13.75 18.5

S

28 28.5 9 10 27 5.25 10 15.5 14.5 20

M

30 30.5 10.5 10.5 28.5 5.5 10.75 16.5 15.25 21.5

L

32 32.5 12 11 30 5.75 11.5 17.5 16 23

XL

34 34.5 13.5 11.5 31.5 6 12.25 18.5 16.75 24.5

g 54-56

Grade Tolerance 0.625 0.625 0.5 0.25 0.5 0.1 0.25 0.325 0.25 0.5

Comments Upper Waist Lower Waist Upper Hip 5" Below Top Waist Seam Lower Hip 5" Up From Crotch Thigh (1' Below Crotch) Leg Opening Front Rise Back Rise Waistband Height Hem

Grade Rule 1 1 1 1 1 0.5 0.75 0.75 -

XS

S

M

L

XL

25 32 15.5 16 17 6.5 10.25 11.75 1 0.625

26 33 16.5 17 18 7 11 12.5 1 0.625

27 34 17.5 18 19 7.5 11.75 13.25 1 0.625

28 35 18.5 19 20 8 12.5 14 1 0.625

29 36 19.5 20 21 8.5 13.25 14.75 1 0.625

g 54-56

Grade Tolerance 0.3 0.3 0.3 0.3 0.3 0.125 0.25 0.25 0.3 -


#7

GLOSSIER PRODUCT SPECIFICATIONS

Style:

23207

Season:

Fall / Winter 2019

Date Created: Date Revised:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Silk Blue Yd 3 Interfacing Yd 0.25

Buttons

2/5/19 -

Usage / Placement Garment Body Collar

#8

GLOSSIER PRODUCT SPECIFICATIONS

Style:

25408

Season:

Fall / Winter 2019

N/A

Product Manager : Hannah Patience Sarah Reed

Size

Might Be Your Boyfriends Bomber

Description:

Collar

Notch Collar

Hem

Straight

Front of Jumpuit

Range: XS - XL

Size

Silk Dust Bag

Packing:

Silk Dust Bag

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2200 $144.43

1st Delivery: Proj Qty: Target Price:

August 1, 2019 1800 $200.31

Main Label Care Label Hangtag

Other

ADVISORY SPEC

Style:

23207

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

Collar

Heightened

Hem

Straight

Wednesday Jumpsuit Silk Jumpsuit

Description:

Main Label Care Label Hangtag

Comments:

On Side of Garment

Date Created:

Febuary 5, 2019

Sample Size: S

Comments Length from High Point of Shoulder Chest Width Chest / Bust Sleeve Length Armhole Neck Width Neck Depth Neck Circumference Collar Point Sleeve Opening Back Length Across Shoulder Sweep Back Width Belt Length Belt Width

Zipper

White

9"

1

Middle Back

Product Bomber Jacket Description

Packing:

#7

N/A

MISC

Range: XS - XL

Product Silk Tie Jumpsuit Description

Comments:

Usage / Placement Garment Body Lining of Garment Waistband

Product Manager : Hannah Patience Sarah Reed

Wednesday Jumpsuit

Description:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton Green Yd 2 Lining 100% Cotton Pink Yd 2 Interfacing Yd 0.5

Buttons

MISC

2/5/19 -

Date Created: Date Revised:

Other

#8

ADVISORY SPEC

Style:

25408

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

On Side of Garment

Might Be Your Boyfriends Bomber Cotton/Wool Bomber

Description:

Date Created:

Febuary 5, 2019

Sample Size: S Grade Rule 1.5 1.5 2 1 0.75 0.5 0.25 1 0.25 0.25 1.5 1 0.75 1.5 1 -

XS

56 9 16 23 8.75 6.5 7.75 29 2.75 3.25 58.5 15.5 13.25 12.5 59 1.5

S

57.5 10.5 18 24 9.5 7 8 30 3 3.5 60 16.5 14 14 60 1.5

M

59 12 20 25 10.25 7.5 8.25 31 3.25 3.75 61.5 17.5 14.75 15.5 61 1.5

L

60.5 13.5 22 26 11 8 8.5 32 3.5 4 63 18.5 15.5 17 62 1.5

XL

62 15 24 27 11.75 8.5 8.75 33 3.75 4.25 64.5 19.5 16.25 18.5 63 1.5

g 54-56

Grade Tolerance 0.5 0.4 0.4 0.25 0.2 0.125 0.05 0.125 0.05 0.125 0.5 0.4 0.25 0.5 0.325 0.4

Comments Front Length Center Back Length Chest Width Overlap Width Sleeve Length Sleeve Opening Armhole Neck Width Neck Drop Collar Width Waist Biceps Elbow Sleeve Cuff Width Sleeve Cuff Height

Grade Rule 1.5 1.5 1.5 1.5 1 0.5 1 1 0.75 1 1 1 0.25 -

XS

S

M

L

XL

24.5 25 10 9.5 21.5 3 10 4 3.75 2.25 17 8.5 7 3.75 3

26 26.5 11.5 11 22.5 3.5 11 5 4.5 2.25 18 9.5 8 4 3

27.5 28 13 12.5 23.5 4 12 3 5.25 2.25 19 10.5 9 4.25 3

29 29.5 14.5 14 24.5 4.5 13 6 6 2.25 20 11.5 10 4.5 3

30.5 31 16 15.5 26.5 5 14 7 6.75 2.25 21 12.5 11 4.75 3

g 54-56

Grade Tolerance 0.5 0.5 0.5 0.5 0.325 0.125 0.325 0.325 0.25 0.5 0.325 0.325 0.325 0.1 0.5


#9

GLOSSIER PRODUCT SPECIFICATIONS

Style:

24209

Season:

Fall / Winter 2019

Date Created: Date Revised:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Silk Pink Yd 1.5

Interfacing

Buttons

Usage / Placement Garment Body

Yd 0.25

4

Pink

0.5"

2/5/19 -

Collar

4

#10

GLOSSIER PRODUCT SPECIFICATIONS

Style:

21410

Season:

Fall / Winter 2019

Front of Garment

Forgot My Socks Bowling Shirt

Meet Me on the Track Pant

Description:

Collar

Notch Collar

Straight

Range: XS - XL

Size

Silk Dust Bag

Packing:

Silk Dust Bag

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2400 $83.43

1st Delivery: Proj Qty: Target Price:

August 1, 2019 2000 $160.06

Main Label Care Label Hangtag

Other

ADVISORY SPEC

Style:

24209

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

Collar

N/A

Hem

Straight

Main Label Care Label Hangtag

Comments:

On Side of Garment

Forgot My Socks Bowling Shirt Description: Silk Collared Shirt

Date Created:

Febuary 5, 2019

Sample Size: S

Comments Length from High Point of Shoulder Length from Center Back Chest / Bust Sleeve Length Waist Cross Shoulder Bottom Sweep for Tops Armhole Neck Width Neck Depth Neck Circumference Collar Point Sleeve Opening Hem

5

Side of Pants

Product Snap Pants Description

Packing:

#9

3/4"

Range: XS - XL

Product Loose 3/4 Collared Shirt Description

Comments:

Pink

Product Manager : Hannah Patience Sarah Reed

Hem Size

5

Usage / Placement Garment Body Side of Pants Waistband

MISC

Product Manager : Hannah Patience Sarah Reed Description:

BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton/Wool Green Yd 2.5 Secondary 100% Cotton Pink Yd 0.5 Interfacing Yd 0.25

Buttons

MISC

2/5/19 -

Date Created: Date Revised:

Other

#10

ADVISORY SPEC

Style:

21410

Glossier

Center Back of Garment Inner Right Side of Garment Through Main Label

Reusable Luggage Tag

Silk Dust Bag

On Side of Garment

Meet Me on the Track Pant Description:

Cotton/Wool Snap Pants

Date Created:

Febuary 5, 2019

Sample Size: S Grade Rule 1 1 2 1 2.5 1 2 0.75 0.5 0.25 1 0.25 0.25 -

XS

28.5 27 16 23 15 15 18 8.75 6.5 7.75 29 2.75 3.25 0.625

S

29.5 28 18 24 17.5 16 20 9.5 7 8 30 3.00 3.5 0.625

M

30.5 29 20 25 20 17 22 10.25 7.5 8.25 31 3.25 3.75 0.625

L

31.5 30 22 26 22.5 18 24 11 8 8.5 32 3.5 4 0.625

XL

32.5 31 24 27 25 19 26 11.75 8.5 8.75 33 3.75 4.25 0.625

g 54-56

Grade Tolerance 0.125 0.3 0.4 0.25 0.5 0.25 0.4 0.2 0.125 0.05 0.125 0.05 0.125 0.125

Comments Upper Waist Lower Waist Upper Hip 5" Below Top Waist Seam Lower Hip 5" Up From Crotch Thigh (1' Below Crotch) Leg Opening Front Rise Back Rise Waistband Height Hem

Grade Rule 1 1 1 1 1 1 0.75 0.75 -

XS

S

M

L

XL

25 32 15.5 16 17 9 10.25 11.75 1 0.625

26 33 16.5 17 18 10 11 12.5 1 0.625

27 34 17.5 18 19 11 11.75 13.25 1 0.625

28 35 18.5 19 20 12 12.5 14 1 0.625

29 36 19.5 20 21 13 13.25 14.75 1 0.625

g 54-56

Grade Tolerance 0.3 0.3 0.3 0.3 0.3 0.3 0.25 0.25 0.3 -


Time and Action Calendar (TNA). TIME & ACTION CALENDAR

STYLE ACCOUNT MANAGER:

Hannah Patience, Sarah Reed

ORDER CONFIRMATION/PRODUCTION RESERVATION DATE

SEASON: VENDOR: COUNTRY OF ORIGIN:

Feb 5 2019

COMPLETE COLOR/PATTERNS BREAKDOWN DUE

Feb 27 2019

1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR

March 4 2019

1ST LABDIP/STRIKE OFF COMMENTS FROM BUYER

March 8 2019

2ND LABDIP/STRIKE OFF SUBMISSION FROM VENDOR

March 15 2019

2ND LABDIP/STRIKE OFF COMMENTS FROM BUYER

March 20 2019

FINAL LABDIP/STRIKE OFF APPROVAL DUE

March 25 2019

1ST FIT SAMPLE SUBMIT

April 1 2019

1ST FIT SAMPLE COMMENTS DUE

April 8 2019

2ND FIT SAMPLE SUBMIT

April 15 2019

2ND FIT SAMPLE COMMENTS DUE

April 22 2019

FIT APPROVAL DUE DATE

April 29 2019

LATEST TRIMS/ACCESSORIES APPROVAL DATE

May 1 2019

PIECE GOODS KNITTING/WEAVING DATE

May 6 2019

PIECE GOODS DYEING (SOLIDS) DATE

May 13 2019

BULK FABRIC SUBMIT FOR APPROVAL

May 15 2019

AD SAMPLES SUBMIT

May 20 2019

FABRIC EX MILL

May 22 2019

FABRIC IN FACTORY(PRODUCTION COO) DATE

May 27 2019

ACTIONABLE PREPRO SUBMIT

June 3 2019

PRODUCTON CUTTING

June 10 2019

PRODUCTION SEWING COMMENCE

June 17 2019

TOP SAMPLE SUBMIT

June 24 2019

SHIPMENT AT CONSOLIDATOR DATE

July 10 2019 July 20 2019

IN DC (20TH OF THE MONTH)

Fall/Winter 2019 Indie Source United States


III. THE FIGURES


Unit Assortment Plan.

Style Number Coding

Women

20000 Garment Type

Pants Shorts/Skirt Dress/Jumpsuit Shirts Jackets

1000 2000 3000 4000 5000 Fabric Type

Cotton Silk Wool Cotton/Wool

Style Number 22101 24102 25203 23104 25105 21106 23207 25408 24209 21410

100 200 300 400

Avg. Monthly Units Retail per unit Total Retail Cost / Unit Total Cost Margin $ Total Margin $ Markup % Description % of Total Total Units Friday Night Lights Skirt 11% 2400 400 $70.80 $169,920 $24.78 $59,472.00 $46.02 $110,448.00 65% Stay Sweet Turtleneck 10% 2200 367 $59.30 $130,460 $17.79 $39,138.00 $41.51 $91,322.00 70% Feelin' Boujee Duster 8% 1800 300 $135.76 $244,368 $57.02 $102,636.00 $78.74 $141,732.00 58% Hold Me Tightly Knit Dress 11% 2400 400 $65.93 $158,232 $19.78 $47,472.00 $46.15 $110,760.00 70% Not Your Boyfriends Blazer 8% 1800 300 $156.20 $281,160 $62.48 $112,464.00 $93.72 $168,696.00 62% It's Mrs. Bossy Pants 10% 2200 367 $136.46 $300,212 $47.76 $105,072.00 $88.70 $195,140.00 65% Wednesday Jumpsuit 10% 2200 367 $144.43 $317,746 $57.77 $127,094.00 $86.66 $190,652.00 60% Might Be Your Boyfriends Bomber 8% 1800 300 $200.31 $360,558 $84.13 $151,434.00 $116.18 $209,124.00 58% Forgot My Socks Bowling Shirt 11% 2400 400 $83.43 $200,232 $35.04 $84,096.00 $48.39 $116,136.00 58% Meet Me on the Track Pant 9% 2000 333 $160.06 $320,120 $72.03 $144,060.00 $88.03 $176,060.00 55% Totals 100% 21200 $2,483,008 $972,938.00 $ 1,510,070.00 61%


Fall Monthly Line Plan. Style Number 22101 24102 25203 23104 25105 21106 23207 25408 24209 21410

Description August Sept Friday Night Lights Skirt 400 Stay Sweet Turtleneck 220 Feelin' Boujee Duster 325 Hold Me Tightly Knit Dress 500 Not Your Boyfriends Blazer 230 It's Mrs. Bossy Pants 300 Wednesday Jumpsuit 350 Might Be Your Boyfriends Bomber 250 Forgot My Socks Bowling Shirt 500 Meet Me on the Track Pant 410

Fall Season Oct Nov 450 500 280 325 275 275 475 450 280 315 350 400 400 450 325 450 425 450 380 400

Dec 400 400 325 400 325 400 425 350 400 325

Fall Total

Jan 300 450 300 325 350 380 350 225 325 260

350 525 300 250 300 370 225 200 300 225

2400 2200 1800 2400 1800 2200 2200 1800 2400 2000


6 Month Buying Plan. average yearly markups (61%) Sheet1

$30,000,000

Sales (LY)

8%

% Planned Increase Planned Sales for Period

$2,483,008

Planned EOM for Period

$688,149

Initial Markup %

61%

Planned Reductions %

0.5%

Reductions $

$

12,415

August

September

October

November

December

January

Sales Distribution

16%

17%

19%

18%

15%

14%

Stock-Sales Ratio

2.2

2.2

2

2

2

2

Reductions Distribtution

8%

8%

10%

18%

26%

30%

Planned Monthly Sales

$403,285

$427,765

$482,163

$444,766

$380,956

$344,074

Planned Monthly BOM

$887,226.12

Planned Monthly EOM

$941,083

$941,083.00 $964,325.00 $889,531.50 $761,911.30 $688,148.90 $964,325.00 $889,531.50 $761,911.30

$688,149

$688,149

$993

$993

$1,242

$2,235

$3,228

$3,725

Closing Book Value

$482,948

$512,325

$480,921

$442,531

$377,728

$340,350

Planned Purchases at Retail

$458,135

$452,000

$408,611

$319,380

$310,421

$347,799

Planned Purchases at Cost

$178,673

$176,280

$159,358

$124,558

$121,064

$135,642

Planned Monthly Reductions


Target Manufacturers for Production. Indie Source An award winning, full-service, clothing development and manufacturing company that’s 100% made in America.

info@indiesource.com T: 424-200-2027 1933 S Broadway #1168 Los Angeles, CA 90007


Cost Sheets.

COST SHEET: Style #1: Friday Night Lights Skirt Date: FEBRUARY 5, 2019 Description: Three Pleat Cotton Skirt Fabric Type:(woven or knitted): 100% COTTON

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 22101 Front

Yardage

Fabric

@$

Cost

Main

1

12.99

8.99

Insert

0.5

5.99

3.00

Interfacing

0.5

2.99

1.50

Total Fabric

$13.49

Trim/Findings

@$

Quantity

Cost

Buttons

-

-

-

Zippers

1

1.99

1.99

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

0.05

Total Trim Labor

$2.04 Country

Labor 1: CMT

Cost

USA USA

Labor 2: Finishing

3.00 4.00

Total Labor

$7.00

TOTAL FIRST COST

$22.53

Miscellaneous:

Rate

Cost

Silk Dust Bag

2.00

Duty%

-

Shipping (in-land)

-

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$24.78

Retail Markup %

-------------------------------------------------------

MU% 65%

Retail Selling Price

Reciprocal

35%

Cost $46.02 $70.80

1

Back


COST SHEET:

COST SHEET: Style #2: Stay Sweet Turtleneck Date: FEBRUARY 5, 2019 Description: Turtleneck Fabric Type:(woven or knitted): 100% COTTON Rib Knit

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 24102

Yardage

@$

6.99

13.98

Lining

-

-

-

Lining

-

-

-

0.25

2.99

0.75

Interfacing

-

-

-

$45.72

Total Fabric

-

-

Interfacing

-

-

-

Interfacing

$10.49

Total Fabric

-

Zippers

-

-

-

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

0.05

Total Trim Labor

Trim/Findings

Cost -

Country

Labor 1: CMT Labor 2: Finishing

1.50 3.50

Total Labor

$5.00

TOTAL FIRST COST

$15.54

Miscellaneous:

Rate

-

-

Zippers

-

-

-

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

0.05

Country

-------------------------------------------------------

Labor 2: Finishing

3.50 5.50

Total Labor

$9.00

TOTAL FIRST COST

$54.77

Miscellaneous:

Rate

-

Shipping (in-land)

-

Shipping (in-land)

-

Freight (sea or air)

0.25

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$17.79

TOTAL LANDED COST

$57.02

Duty%

Retail Markup %

MU% 70%

Retail Selling Price

Reciprocal

30%

Retail

Cost $41.51

Markup %

$59.30

2

58%

Retail Selling Price

Back

-------------------------------------------------------

Reciprocal

42%

-

Zippers

-

-

-

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

0.05 $.05

Country

Cost

USA USA

Labor 2: Finishing

1.50 2.00

Total Labor

$17.53

Miscellaneous:

Rate

Cost

Silk Dust Bag

2.00

Duty%

Cost

-

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$19.78

Markup %

$135.76

-

Shipping (in-land)

Retail

$78.74

-------------------------------------------------------

3.50

TOTAL FIRST COST

-

MU%

-

Labor

2.00

Duty%

Cost

-

Labor 1: CMT

Cost

Silk Dust Bag

2.00

@$

Quantity

Buttons

Total Trim

Cost

USA USA

$13.98

Trim/Findings

$.05

Labor 1: CMT

Cost

Silk Dust Bag

Cost

-

Labor

Cost

USA USA

@$

Quantity

Buttons

Total Trim

$.05

Cost

2

-

@$

@$

Main

Lining

-

Yardage

Fabric

44.97

10.485

Quantity

Cost

14.99

6.99

Buttons

@$

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 23104 Front

3

1.5

Trim/Findings

Style #4: Hold Me Tightly Knit Dress Date: FEBRUARY 5, 2019 Description: Body Con Dress Fabric Type:(woven or knitted): 100% COTTON Rib Knit

Main

Main

Total Fabric

Yardage

Fabric

Cost

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 25203 Front

Front Fabric

COST SHEET:

Style #3: Feelin’ Boujee Duster Date: FEBRUARY 5, 2019 Description: Silk Medium Weight Duster Fabric Type:(woven or knitted): 100% SILK

MU% 70%

Retail Selling Price

Reciprocal

30%

Cost $46.15 $65.93

Back 3

4

Back


COST SHEET: Style #5: Not Your Boyfriends Blazer Date: FEBRUARY 5, 2019 Description: Boxy Cotton Blazer Fabric Type:(woven or knitted): 100% COTTON

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 25105 Front

Yardage

Fabric

@$

Cost

Main

2.25

12.99

29.23

Vent

0.25

12.99

3.25

1

2.99

2.99

Interfacing Total Fabric Trim/Findings

@$

Quantity 4

Zippers

-

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

3.99

Labor

0.05 $16.01

Country

Labor 1: CMT Labor 2: Finishing

3.50 5.25

Total Labor

$8.75

TOTAL FIRST COST

$60.23

Miscellaneous:

Rate

Shipping (in-land)

-

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$62.48

Retail Markup %

MU% 62%

Retail Selling Price

Reciprocal

38%

Cost

5

0.75

Interfacing

$33.23

Total Fabric

@$

3.99

Zippers

1

1.99

1.99

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

0.05

Country

$2.50 $4.00

Cost

-

-

-

Zippers

-

-

-

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

Labor

Cost

USA USA

@$

Quantity

Buttons

0.05

Total Trim

$6.03

Labor 1: CMT

44.97

$45.72

Trim/Findings

Cost

3.99

-------------------------------------------------------

$0.05 Country

Labor 1: CMT

Cost

USA USA

Labor 2: Finishing

$3.50 $6.25

Total Labor

$6.25

Total Labor

$9.75

TOTAL FIRST COST

$45.51

TOTAL FIRST COST

$55.52

Rate

Miscellaneous:

Cost

Rate

2.00

-

Duty%

Shipping (in-land)

-

Shipping (in-land)

-

Freight (sea or air)

0.25

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$47.76

TOTAL LANDED COST

$57.77

MU% 65%

Retail Selling Price

Reciprocal

35%

Retail

Cost $88.70

Markup %

$136.46

Back

-

MU% 60%

Retail Selling Price

Reciprocal

40%

Cost $86.66 $144.43

Back 6

-------------------------------------------------------

Cost

Silk Dust Bag

2.00

Duty%

Markup %

$156.20

2.99

0.75

Retail

$93.72

-

0.25

2.99

Silk Dust Bag

-

-

0.25

Miscellaneous:

2.00

Duty%

-

-

Labor 2: Finishing

Cost

Silk Dust Bag

Lining

-

Labor -------------------------------------------------------

14.99

-

1

Cost

3

Lining

Buttons

@$

Main

32.48

Quantity

Yardage

Fabric

Cost

12.99

Total Trim

Cost

USA USA

@$

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 23207 Front

2.50

Trim/Findings

-

Total Trim

Yardage

Total Fabric

15.96

Style #7: Wednesday Jumpsuit Date: FEBRUARY 5, 2019 Description: Silk Jumpsuit Fabric Type:(woven or knitted): 100% SILK

Main Interfacing

Cost

Buttons

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 21106 Front

Fabric

$35.47

COST SHEET:

COST SHEET: Style #6: It’s Mrs. Bossy Pants Date: FEBRUARY 5, 2019 Description: Cotton Pleated Dress Pants Fabric Type:(woven or knitted): 100% COTTON

7

Back


COST SHEET:

COST SHEET: Style #8: Might Be Your Boyfriends Bomber Date: FEBRUARY 5, 2019 Company: GLOSSIER Description: Cotton Bomber Jacket Season: FALL/WINTER 2019 Fabric Type:(woven or knitted): COTTON, WOOL Blend Label: 25408

Style #9: Forgot My Socks Bowling Shirt Date: FEBRUARY 5, 2019 Description: Silk Light Weight Collared Shirt Fabric Type:(woven or knitted): 100% SILK

Yardage

@$

14.99

22.49

Lining

-

-

-

0.25

2.99

18.99

37.98

Lining

2

12.99

25.98

0.5

2.99

0.75

Interfacing

$64.71

Total Fabric

Trim/Findings

@$

Quantity

Buttons Elastic (1.25” waist) Elastic (1/3” cuff)

0.75

5.25

1 yard

2.99

2.99

.75 yard

2.50

1.88

Labels

1

-

Included

Hangtags

1

-

Total Trim Labor

Trim/Findings

Cost

7

0.05

Country

Labor 2: Finishing

2.00 5.00

-------------------------------------------------------

47.48

Secondary

0.5

18.99

9.50

0.75

Interfacing

0.25

2.99

0.75

$23.24

Total Fabric

Cost

Buttons

Zippers

-

-

-

Zippers

Other

-

-

-

Labels

1

-

Included

Hangtags

1

-

@$

Quantity

Cost

5

1.25

Other

-

-

-

Labels

1

-

Included

0.05

Hangtags

1

-

$5.05

Total Trim Labor

Cost

USA USA

$57.73

Trim/Findings

5.00

Labor 2: Finishing

Cost

18.99

1.25

Country

@$

2.5

4

Labor 1: CMT

Yardage

Fabric

Buttons

Labor

Cost

USA USA

@$

Quantity

1.50 3.00

-------------------------------------------------------

6.25

0.05 $6.30

Country

Labor 1: CMT

Cost

USA USA

Labor 2: Finishing

$2.00 $3.75

Total Labor

$7.00

Total Labor

$4.50

Total Labor

$5.75

TOTAL FIRST COST

$81.88

TOTAL FIRST COST

$32.79

TOTAL FIRST COST

$69.78

Miscellaneous:

Rate

Miscellaneous:

Cost

Silk Dust Bag

Rate

$2.00 -

Duty%

-

Shipping (in-land)

-

Shipping (in-land)

-

Freight (sea or air)

0.25

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$84.13

TOTAL LANDED COST

$35.04

Markup %

MU% 58%

Retail Selling Price

Reciprocal

42%

Retail

Cost $116.18

Markup %

$200.31

8

MU% 58%

Retail Selling Price

Back

Reciprocal

42%

2.00 -

Freight (sea or air)

0.25

Total Miscellaneous

$2.25

TOTAL LANDED COST

$72.03

Markup %

$48.39

-

Shipping (in-land)

Retail

Cost

MU% 55%

Retail Selling Price

Back

-------------------------------------------------------

Cost

Duty%

$83.43

9

Rate

Silk Dust Bag

2.00

Duty%

Retail

Miscellaneous:

Cost

Silk Dust Bag

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 21410 Front

Main

Total Trim

$10.17

Labor 1: CMT

Cost

1.5

2

Total Fabric

@$

Main

Main Interfacing

Yardage

Fabric

Cost

COST SHEET: Style #10: Meet Me on the Track Pant Date: FEBRUARY 5, 2019 Description: Snap Track Pants Fabric Type:(woven or knitted): 100% COTTON/WOOL Blend

Front

Front Fabric

Company: GLOSSIER Season: FALL/WINTER 2019 Label: 24209

Reciprocal

45%

Cost $88.04 $160.06

10

Back


IV. BRANDING, PR, AND ADVERTISING


Branding.


Clothing Tag.


Clothing Tag.

The clothing tag the boasts the versaility Glossier is known for; the clothing information sticker can be taken off to reveal lines where users can write their information and use it as a luggage tag for travelling.


Advertising Campaign.

INSTAGRAM

WINDOW DISPLAY


Advertising Campaign. WEBSITE LANDING PAGE

Clothing

The Capsule is here.

The clothing collection you’ve been waiting for


Editorial Layout. Clothing

THE BOSS BABE

The Boss Babe


Print Product Advertisment. The new clothing essentials. Start your collection at Glossier.com


Product Launch Event.

Glossier Capsule Launch Party Come join us in the showroom after hours to celebrate the launch of our latest clothing collection!

Tuesday, June 3 From 6:30 to 8:30 pm Drinks and hor d’oeuvres provided by Dimes 123 Lafayette Street Showroom New York, NY 10013

RSVP by June 2 to rsvp@glossier.com

The Glossier Capsule launch party will be an event that fashion and beauty influencers and top clients are invited to. Invitees will be able to try on clothing in the “testing rooms”. The budget is $15,000 for decor, catering, and entertainment.


V. THE CAPSULE COLLECTION : BOSS BABE


Look One. Stay Sweet Sweater

Friday Night Lights Skirt


Look Two. Feelin’ Boujee Duster

Hold Me Tightly Knit Dress


Look Three. Not Your Boyfriends Blazer

It’s Mrs. Bossy Pants


Look Four. Wednesday Jumpsuit


Look Five. Forgot My Socks Bowling Shirt Might Be Your Boyfriends Bomber

Meet Me on the Track Pant


VI. KEY ITEM SAMPLE


Friday Night Lights Skirt.


Process.

Pattern Research


Process.

Fabric Selection

Country Classic Quilt Cotton Fabric

Cotton 100% Cotton Sportswear

Fussible Interfacing


Distortion of Pattern.


Cut. Cut. Cut.


Sew What.


Assemble.


Assemble.


Assemble.


Press. Press. Press.


Assemble.


Ta Dahhhh.


Thanks! #BossBabe


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