PRIVATE LABEL
Editorial Page. Hannah Patience Palkimas @hannah.patience Sarah Reed @sarahjanereed
Professor Don Levy FASM 310 Product Development
Contents. Part I: Part II: Part III: Part IIII: Part IV: Part V:
Introduction to Glossier Introduction to the Capsule Collection The Figures Branding, PR, Advertising The Glossier Capsule Collection Product Sample
4 9 24 31 40 43
I. INTRODUCTION TO GLOSSIER
History. Glossier is a brand created on trust and serving the customer first. Founder, Emily Weiss, created a blog “Into the Gloss” in 2010. She interviewed celebrities and went through their daily skincare and makeup routines, including what products they used. After four years of listening to skincare advice and offering her opinions, she launched the brand Glossier. She already had instilled trust to the viewers of her blog therefore, they were easily transformed to her customers. With an $8.4 million investment, the company launched with four products: perfecting skin tint, priming moisturizing, soothing face mist, and balm dotcom. This allowed the customers to experience four core products. Weiss emphasizes “skin first, beauty second,” she says makeup should not be used to fix things, only to enhance. Therefore, it is important to have to right skincare products first. The brand Glossier focuses on personal beauty and stands to help woman feel beautiful and confident with their natural looks. Recently, they recieved $52 milion in series C funding.
Target Demographics. - 18– 36, millennial woman. - Ranges in all skin tones. - Very active on social media - Busy, hardworking woman who are always on the go and just need a touch of makeup to add an extra glow this brand caters to them
Consumer Profiles. Young College Student (18), eco-friendly. Busy studying and hanging out with friends. Cares about what kind of products are going on her face. Cruelty free and vegan are important regulations to her. Washes her face with milky jelly cleanser to avoid needed makeup to correct her skin. Doesn’t have to fuss with extra time to apply makeup before class. Business woman working hours over her 9-5 job in New York City. Always wanting to look her best to be taken seriously and seen professional. She enjoys the pop of color of her cheeks and lips. Travels frequently and uses the moisturizing moon mask to help her skin recover.
Capsule Collection Preview. Look One.
Look Two.
Look Three.
Look Four.
Look Five.
II. INTRODUCTION TO THE CAPSULE COLLECTION
Demographics and Psychographics.
Season Theme. THE YOUNG THINKER
Color Palettes. Core colors
Winter I
Winter II
Fabric Collection.
Cotton Knit Pique
Wide Silk Crepe
Windowpane stretch wool woven
Scope and Size. Womens Clothing is a $128B industry domestically; it is expected to rise by 3.3% every year and by 2020 it is predicted to be worth $141B. As of 2017 Gap Inc. is the industry leader. The Womens Outerwear category (excluding jeans) is worth $99 billion. Currently, the category is growing at .7% rate and is forecast to grow at a 3.2% rate.
Unique Characteristics.
- Ethically sourced - Great quality - Empowering brand - Feminine - Trendy but timeless - Clothes for day to night - Comfortable - Stylish with minimal effort - Enhances natural beauty
Retail Price Points. Range: $60 - $200
Key Brands/Competition. Big Player | Club Monaco Offers versatile clothing for a working woman that is clean, simple, and on trend. They also target a modern woman who is active on social media, though tends to have a slightly older customer (25 - 50). It is considered modern, casual luxury and is a global company.
Small Player | Orseund Iris Targets the same target base, promotes over Instagram, is for the “cool girl” and celebrities are big fans of the label. Boasts classic, rare, and “seasonless” clothing that will never go out of style and is made of quality materials. It was also started by a head-strong, independent, hard-working female.
Tech Packages. #1
GLOSSIER PRODUCT SPECIFICATIONS
Style:
22101
Season:
Fall / Winter 2019
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton White Yd 1 Insert Fabric 100% Cotton Pink Yd 0.5 Interfacing Yd 0.5
Buttons MISC
2/5/19 -
Date Created: Date Revised:
Usage / Placement Main Skirt Pleats Waistband
Style:
24102
Season:
Fall / Winter 2019
9"
1
Middle Back
Friday Night Lights Skirt
Slip Stitch Size
Silk Dust Bag
Packing:
Silk Dust Bag
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2400 $70.80
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2200 $59.30
Main Label Care Label Hangtag
Other
22101
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
Three Pleat Cotton Skirt
Date Created:
Febuary 5, 2019
Sample Size: S
Comments Waistband Height Waist Front Waist Waist Circumferance Hip (6.5in Below Center Front) Seat Circumferance (6.5in Below Waistband) Back Length Pleat Length Pleat Width Pleat Inner Side Hem Hem Circumferance (Pleat Closed)
Included in Body Fabric
Hem
Straight
Main Label Care Label Hangtag
Comments:
On Side of Garment
Friday Night Lights Skirt Description:
Collar
Product Turtleneck Shirt Description
Packing:
Style:
N/A
Range: XS - XL
Product 3 Pleat Skirt Description
ADVISORY SPEC
Usage / Placement Garment Body
Stay Sweet Turtleneck
Description:
Hem
#1
2/5/19 -
MISC
N/A
Range: XS - XL
Comments:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton Rib Knit Green Yd 1.5
Buttons White
Date Created: Date Revised:
Product Manager : Hannah Patience Sarah Reed
Collar
Size
GLOSSIER PRODUCT SPECIFICATIONS
N/A Zipper
Product Manager : Hannah Patience Sarah Reed Description:
#2
Other
#2
ADVISORY SPEC
Style:
24102
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
On Side of Garment
Stay Sweet Turtleneck Cotton Turtleneck
Description:
Date Created:
Febuary 5, 2019
Sample Size: S Grade Rule 1 1 1 1.5 1.5 0.5 0.25 0.25 0.25 2
XS
1.75 12 25 26 34.5 37.5 16.5 12.25 5.25 1.5 0.625 46
S
1.75 13 26 27 36 39 17 12.5 5.5 1.75 0.625 48
M
1.75 14 27 28 36.5 41.5 17.5 12.75 5.75 2 0.625 50
L
1.75 15 28 29 38 43 18 13 6 2.25 0.625 52
XL
1.75 16 29 30 40.5 45.5 18.5 13.25 6.25 2.5 0.625 54
g 54-56
Grade Tolerance 0.2 0.25 0.25 0.25 0.3 0.3 0.125 0.125 0.125 0.125 0.2 0.3
Comments Length from High Point of Shoulder Length from Center Back Chest / Bust Sleeve Length Waist Cross Shoulder Bottom Sweep for Tops Armhole Turtle Neck (Collar) Width Turtle Neck (Collar) Height Neck Circumference Sleeve Opening Hem
Grade Rule 0.5 1 2 1 2.5 1 2 0.75 0.5 0.25 0.5 0.5 -
XS
S
M
L
XL
23.5 24.5 14 30.5 12 16 20 8.25 8 2.75 19.5 4 0.875
24 25.5 16 31.5 14.5 17 22 9 8.5 3 20 4.5 0.875
24.5 26.5 18 32.5 17 18 24 9.75 9 3.25 20.5 5 0.875
25 27.5 20 33.5 19.5 19 26 10.5 9.5 3.5 21 5.5 0.875
25.5 28.5 22 34.5 22 20 28 11.25 10 3.75 21.5 6 0.875
g 54-56
Grade Tolerance 0.125 0.3 0.4 0.25 0.5 0.25 0.4 0.2 0.125 0.05 0.125 0.125 0.125
#3
GLOSSIER PRODUCT SPECIFICATIONS
Style:
25203
Season:
Fall / Winter 2019
Date Created: Date Revised:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Silk Pink Yd 3
Buttons
2/5/19 -
Usage / Placement Body Garment Belt
#4
GLOSSIER PRODUCT SPECIFICATIONS
Style:
23104
Season:
Fall / Winter 2019
N/A
Feelin' Boujee Duster
Hem
Collar
Straight
Hem Size
Silk Dust Bag
Packing:
Silk Dust Bag
1st Delivery: Proj Qty: Target Price:
August 1, 2019 1800 $135.76
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2400 $65.93
Other
ADVISORY SPEC
Style:
25203
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
Silk Duster
Date Created:
Febuary 5, 2019
Sample Size: S
Comments Length from High Point of Shoulder Chest Width Overlap Width Sleeve Length Sleeve Opening Armhole Back Length Across Shoulder Sweep Back Width Belt Length Belt Width
Main Label Care Label Hangtag
Comments:
On Side of Garment
Feelin' Boujee Duster Description:
Straight
Product Body Con Cotton Dress Description
Packing:
Main Label Care Label Hangtag
N/A
Range: XS - XL
Product Silk Duster Description
#3
N/A
Hold Me Tightly Knit Dress
Description:
N/A
Range: XS - XL
Comments:
Usage / Placement Garment Body
Product Manager : Hannah Patience Sarah Reed
Collar
Size
2/5/19 -
MISC
Product Manager : Hannah Patience Sarah Reed Description:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton Rib Beige Yd 2
Buttons
MISC
Date Created: Date Revised:
Other
#4
ADVISORY SPEC
Style:
23104
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
On Side of Garment
Hold Me Tightly Knit Dress Description: Body Con Dress
Date Created:
Febuary 5, 2019
Sample Size: S Grade Rule 1.5 1.5 1 1 0.5 1 1.5 1 0.75 1.5 1 -
XS
56 9 9 23 9.5 9 58.5 15.5 13.25 12.5 59 1.5
S
57.5 10.5 10 24 10 10 60 16.5 14 14 60 1.5
M
59 12 11 25 10.5 11 61.5 17.5 14.75 15.5 61 1.5
L
60.5 13.5 12 26 11 12 63 18.5 15.5 17 62 1.5
XL
62 15 13 27 11.5 13 64.5 19.5 16.25 18.5 63 1.5
g 54-56
Grade Tolerance 0.5 0.4 0.4 0.4 0.125 0.4 0.5 0.4 0.25 0.5 0.325 0.4
Comments Length from High Point of Shoulder Length from Center Back Chest / Bust Sleeve Length Waist Cross Shoulder Bottom Sweep for Dress Armhole Neck Width Neck Depth Sleeve Opening
Grade Rule 1 1.5 2 1 2 1 2 0.75 0.5 0.5 0.25
XS
S
M
L
XL
41 42 11.5 12.5 10.5 12 12.5 6.75 8.5 8.5 4.375
42 43.5 13.5 13.5 12.5 13 14.5 7.5 9 9 4.625
43 45 15.5 14.5 14.5 14 16.5 8.25 9.5 9.5 4.875
44 46.5 17.5 15.5 16.5 15 18.5 9 10 10 5.125
45 48 19.5 16.5 18.5 16 20.5 9.75 10.5 10.5 5.375
g 54-56
Grade Tolerance 0.25 0.325 0.5 0.25 0.5 0.25 0.5 0.15 0.125 0.125 0.05
#5
GLOSSIER PRODUCT SPECIFICATIONS
Style:
25105
Season:
Fall / Winter 2019
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton White Yd 2.25 Vent 100% Cotton White Yd 0.25 Interfacing Yd 1
Buttons
2/5/19 -
Date Created: Date Revised:
4
White
1"
Usage / Placement Garment Body Back of Garment
4
#6
GLOSSIER PRODUCT SPECIFICATIONS
Style:
21106
Season:
Fall / Winter 2019
Blazer Front
Product Manager : Hannah Patience Sarah Reed
Size
Notch Lapels
Hem
Straight
Blazer Front
Size
Silk Dust Bag
Packing:
Silk Dust Bag
1st Delivery: Proj Qty: Target Price:
August 1, 2019 1800 $156.20
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2200 $136.46
Main Label Care Label Hangtag
Other
Style:
25105
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
1
Front Middle
9"
1
Front Middle
Collar
N/A
Hem
Straight
Not Your Boyfriends Blazer Boxy Cotton Blazer
Description:
Main Label Care Label Hangtag
Comments:
On Side of Garment
Date Created:
Febuary 5, 2019
Sample Size: S
Comments Length from High Point of Shoulder Length from Center Back Chest Width Overlap Width Sleeve Length Sleeve Opening Armhole Across Shoulder Sweep Back Width
1"
White
Product Pleated Dress Pants Description
Packing:
ADVISORY SPEC
White
Zipper
Range: XS - XL
Product Cotton Boxy Blazer Description
#5
1
MISC
It's Mrs. Bossy Pants
Description:
Collar
Range: XS - XL
Comments:
Usage / Placement Garment Body
Product Manager : Hannah Patience Sarah Reed
Not Your Boyfriends Blazer
Description:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton White Yd 2.5
Buttons
MISC
2/5/19 -
Date Created: Date Revised:
Other
#6
ADVISORY SPEC
Style:
21106
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
On Side of Garment
It's Mrs. Bossy Pants Suit Pants
Description:
Date Created:
Febuary 5, 2019
Sample Size: S Grade Rule 2 2 1.5 0.5 1.5 0.25 0.75 1 0.75 1.5
XS
26 26.5 7.5 9.5 25.5 5 9.25 14.5 13.75 18.5
S
28 28.5 9 10 27 5.25 10 15.5 14.5 20
M
30 30.5 10.5 10.5 28.5 5.5 10.75 16.5 15.25 21.5
L
32 32.5 12 11 30 5.75 11.5 17.5 16 23
XL
34 34.5 13.5 11.5 31.5 6 12.25 18.5 16.75 24.5
g 54-56
Grade Tolerance 0.625 0.625 0.5 0.25 0.5 0.1 0.25 0.325 0.25 0.5
Comments Upper Waist Lower Waist Upper Hip 5" Below Top Waist Seam Lower Hip 5" Up From Crotch Thigh (1' Below Crotch) Leg Opening Front Rise Back Rise Waistband Height Hem
Grade Rule 1 1 1 1 1 0.5 0.75 0.75 -
XS
S
M
L
XL
25 32 15.5 16 17 6.5 10.25 11.75 1 0.625
26 33 16.5 17 18 7 11 12.5 1 0.625
27 34 17.5 18 19 7.5 11.75 13.25 1 0.625
28 35 18.5 19 20 8 12.5 14 1 0.625
29 36 19.5 20 21 8.5 13.25 14.75 1 0.625
g 54-56
Grade Tolerance 0.3 0.3 0.3 0.3 0.3 0.125 0.25 0.25 0.3 -
#7
GLOSSIER PRODUCT SPECIFICATIONS
Style:
23207
Season:
Fall / Winter 2019
Date Created: Date Revised:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Silk Blue Yd 3 Interfacing Yd 0.25
Buttons
2/5/19 -
Usage / Placement Garment Body Collar
#8
GLOSSIER PRODUCT SPECIFICATIONS
Style:
25408
Season:
Fall / Winter 2019
N/A
Product Manager : Hannah Patience Sarah Reed
Size
Might Be Your Boyfriends Bomber
Description:
Collar
Notch Collar
Hem
Straight
Front of Jumpuit
Range: XS - XL
Size
Silk Dust Bag
Packing:
Silk Dust Bag
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2200 $144.43
1st Delivery: Proj Qty: Target Price:
August 1, 2019 1800 $200.31
Main Label Care Label Hangtag
Other
ADVISORY SPEC
Style:
23207
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
Collar
Heightened
Hem
Straight
Wednesday Jumpsuit Silk Jumpsuit
Description:
Main Label Care Label Hangtag
Comments:
On Side of Garment
Date Created:
Febuary 5, 2019
Sample Size: S
Comments Length from High Point of Shoulder Chest Width Chest / Bust Sleeve Length Armhole Neck Width Neck Depth Neck Circumference Collar Point Sleeve Opening Back Length Across Shoulder Sweep Back Width Belt Length Belt Width
Zipper
White
9"
1
Middle Back
Product Bomber Jacket Description
Packing:
#7
N/A
MISC
Range: XS - XL
Product Silk Tie Jumpsuit Description
Comments:
Usage / Placement Garment Body Lining of Garment Waistband
Product Manager : Hannah Patience Sarah Reed
Wednesday Jumpsuit
Description:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton Green Yd 2 Lining 100% Cotton Pink Yd 2 Interfacing Yd 0.5
Buttons
MISC
2/5/19 -
Date Created: Date Revised:
Other
#8
ADVISORY SPEC
Style:
25408
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
On Side of Garment
Might Be Your Boyfriends Bomber Cotton/Wool Bomber
Description:
Date Created:
Febuary 5, 2019
Sample Size: S Grade Rule 1.5 1.5 2 1 0.75 0.5 0.25 1 0.25 0.25 1.5 1 0.75 1.5 1 -
XS
56 9 16 23 8.75 6.5 7.75 29 2.75 3.25 58.5 15.5 13.25 12.5 59 1.5
S
57.5 10.5 18 24 9.5 7 8 30 3 3.5 60 16.5 14 14 60 1.5
M
59 12 20 25 10.25 7.5 8.25 31 3.25 3.75 61.5 17.5 14.75 15.5 61 1.5
L
60.5 13.5 22 26 11 8 8.5 32 3.5 4 63 18.5 15.5 17 62 1.5
XL
62 15 24 27 11.75 8.5 8.75 33 3.75 4.25 64.5 19.5 16.25 18.5 63 1.5
g 54-56
Grade Tolerance 0.5 0.4 0.4 0.25 0.2 0.125 0.05 0.125 0.05 0.125 0.5 0.4 0.25 0.5 0.325 0.4
Comments Front Length Center Back Length Chest Width Overlap Width Sleeve Length Sleeve Opening Armhole Neck Width Neck Drop Collar Width Waist Biceps Elbow Sleeve Cuff Width Sleeve Cuff Height
Grade Rule 1.5 1.5 1.5 1.5 1 0.5 1 1 0.75 1 1 1 0.25 -
XS
S
M
L
XL
24.5 25 10 9.5 21.5 3 10 4 3.75 2.25 17 8.5 7 3.75 3
26 26.5 11.5 11 22.5 3.5 11 5 4.5 2.25 18 9.5 8 4 3
27.5 28 13 12.5 23.5 4 12 3 5.25 2.25 19 10.5 9 4.25 3
29 29.5 14.5 14 24.5 4.5 13 6 6 2.25 20 11.5 10 4.5 3
30.5 31 16 15.5 26.5 5 14 7 6.75 2.25 21 12.5 11 4.75 3
g 54-56
Grade Tolerance 0.5 0.5 0.5 0.5 0.325 0.125 0.325 0.325 0.25 0.5 0.325 0.325 0.325 0.1 0.5
#9
GLOSSIER PRODUCT SPECIFICATIONS
Style:
24209
Season:
Fall / Winter 2019
Date Created: Date Revised:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Silk Pink Yd 1.5
Interfacing
Buttons
Usage / Placement Garment Body
Yd 0.25
4
Pink
0.5"
2/5/19 -
Collar
4
#10
GLOSSIER PRODUCT SPECIFICATIONS
Style:
21410
Season:
Fall / Winter 2019
Front of Garment
Forgot My Socks Bowling Shirt
Meet Me on the Track Pant
Description:
Collar
Notch Collar
Straight
Range: XS - XL
Size
Silk Dust Bag
Packing:
Silk Dust Bag
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2400 $83.43
1st Delivery: Proj Qty: Target Price:
August 1, 2019 2000 $160.06
Main Label Care Label Hangtag
Other
ADVISORY SPEC
Style:
24209
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
Collar
N/A
Hem
Straight
Main Label Care Label Hangtag
Comments:
On Side of Garment
Forgot My Socks Bowling Shirt Description: Silk Collared Shirt
Date Created:
Febuary 5, 2019
Sample Size: S
Comments Length from High Point of Shoulder Length from Center Back Chest / Bust Sleeve Length Waist Cross Shoulder Bottom Sweep for Tops Armhole Neck Width Neck Depth Neck Circumference Collar Point Sleeve Opening Hem
5
Side of Pants
Product Snap Pants Description
Packing:
#9
3/4"
Range: XS - XL
Product Loose 3/4 Collared Shirt Description
Comments:
Pink
Product Manager : Hannah Patience Sarah Reed
Hem Size
5
Usage / Placement Garment Body Side of Pants Waistband
MISC
Product Manager : Hannah Patience Sarah Reed Description:
BILL OF MATERIALS Item Description / Details Color Size Qty Body Fabric 100% Cotton/Wool Green Yd 2.5 Secondary 100% Cotton Pink Yd 0.5 Interfacing Yd 0.25
Buttons
MISC
2/5/19 -
Date Created: Date Revised:
Other
#10
ADVISORY SPEC
Style:
21410
Glossier
Center Back of Garment Inner Right Side of Garment Through Main Label
Reusable Luggage Tag
Silk Dust Bag
On Side of Garment
Meet Me on the Track Pant Description:
Cotton/Wool Snap Pants
Date Created:
Febuary 5, 2019
Sample Size: S Grade Rule 1 1 2 1 2.5 1 2 0.75 0.5 0.25 1 0.25 0.25 -
XS
28.5 27 16 23 15 15 18 8.75 6.5 7.75 29 2.75 3.25 0.625
S
29.5 28 18 24 17.5 16 20 9.5 7 8 30 3.00 3.5 0.625
M
30.5 29 20 25 20 17 22 10.25 7.5 8.25 31 3.25 3.75 0.625
L
31.5 30 22 26 22.5 18 24 11 8 8.5 32 3.5 4 0.625
XL
32.5 31 24 27 25 19 26 11.75 8.5 8.75 33 3.75 4.25 0.625
g 54-56
Grade Tolerance 0.125 0.3 0.4 0.25 0.5 0.25 0.4 0.2 0.125 0.05 0.125 0.05 0.125 0.125
Comments Upper Waist Lower Waist Upper Hip 5" Below Top Waist Seam Lower Hip 5" Up From Crotch Thigh (1' Below Crotch) Leg Opening Front Rise Back Rise Waistband Height Hem
Grade Rule 1 1 1 1 1 1 0.75 0.75 -
XS
S
M
L
XL
25 32 15.5 16 17 9 10.25 11.75 1 0.625
26 33 16.5 17 18 10 11 12.5 1 0.625
27 34 17.5 18 19 11 11.75 13.25 1 0.625
28 35 18.5 19 20 12 12.5 14 1 0.625
29 36 19.5 20 21 13 13.25 14.75 1 0.625
g 54-56
Grade Tolerance 0.3 0.3 0.3 0.3 0.3 0.3 0.25 0.25 0.3 -
Time and Action Calendar (TNA). TIME & ACTION CALENDAR
STYLE ACCOUNT MANAGER:
Hannah Patience, Sarah Reed
ORDER CONFIRMATION/PRODUCTION RESERVATION DATE
SEASON: VENDOR: COUNTRY OF ORIGIN:
Feb 5 2019
COMPLETE COLOR/PATTERNS BREAKDOWN DUE
Feb 27 2019
1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR
March 4 2019
1ST LABDIP/STRIKE OFF COMMENTS FROM BUYER
March 8 2019
2ND LABDIP/STRIKE OFF SUBMISSION FROM VENDOR
March 15 2019
2ND LABDIP/STRIKE OFF COMMENTS FROM BUYER
March 20 2019
FINAL LABDIP/STRIKE OFF APPROVAL DUE
March 25 2019
1ST FIT SAMPLE SUBMIT
April 1 2019
1ST FIT SAMPLE COMMENTS DUE
April 8 2019
2ND FIT SAMPLE SUBMIT
April 15 2019
2ND FIT SAMPLE COMMENTS DUE
April 22 2019
FIT APPROVAL DUE DATE
April 29 2019
LATEST TRIMS/ACCESSORIES APPROVAL DATE
May 1 2019
PIECE GOODS KNITTING/WEAVING DATE
May 6 2019
PIECE GOODS DYEING (SOLIDS) DATE
May 13 2019
BULK FABRIC SUBMIT FOR APPROVAL
May 15 2019
AD SAMPLES SUBMIT
May 20 2019
FABRIC EX MILL
May 22 2019
FABRIC IN FACTORY(PRODUCTION COO) DATE
May 27 2019
ACTIONABLE PREPRO SUBMIT
June 3 2019
PRODUCTON CUTTING
June 10 2019
PRODUCTION SEWING COMMENCE
June 17 2019
TOP SAMPLE SUBMIT
June 24 2019
SHIPMENT AT CONSOLIDATOR DATE
July 10 2019 July 20 2019
IN DC (20TH OF THE MONTH)
Fall/Winter 2019 Indie Source United States
III. THE FIGURES
Unit Assortment Plan.
Style Number Coding
Women
20000 Garment Type
Pants Shorts/Skirt Dress/Jumpsuit Shirts Jackets
1000 2000 3000 4000 5000 Fabric Type
Cotton Silk Wool Cotton/Wool
Style Number 22101 24102 25203 23104 25105 21106 23207 25408 24209 21410
100 200 300 400
Avg. Monthly Units Retail per unit Total Retail Cost / Unit Total Cost Margin $ Total Margin $ Markup % Description % of Total Total Units Friday Night Lights Skirt 11% 2400 400 $70.80 $169,920 $24.78 $59,472.00 $46.02 $110,448.00 65% Stay Sweet Turtleneck 10% 2200 367 $59.30 $130,460 $17.79 $39,138.00 $41.51 $91,322.00 70% Feelin' Boujee Duster 8% 1800 300 $135.76 $244,368 $57.02 $102,636.00 $78.74 $141,732.00 58% Hold Me Tightly Knit Dress 11% 2400 400 $65.93 $158,232 $19.78 $47,472.00 $46.15 $110,760.00 70% Not Your Boyfriends Blazer 8% 1800 300 $156.20 $281,160 $62.48 $112,464.00 $93.72 $168,696.00 62% It's Mrs. Bossy Pants 10% 2200 367 $136.46 $300,212 $47.76 $105,072.00 $88.70 $195,140.00 65% Wednesday Jumpsuit 10% 2200 367 $144.43 $317,746 $57.77 $127,094.00 $86.66 $190,652.00 60% Might Be Your Boyfriends Bomber 8% 1800 300 $200.31 $360,558 $84.13 $151,434.00 $116.18 $209,124.00 58% Forgot My Socks Bowling Shirt 11% 2400 400 $83.43 $200,232 $35.04 $84,096.00 $48.39 $116,136.00 58% Meet Me on the Track Pant 9% 2000 333 $160.06 $320,120 $72.03 $144,060.00 $88.03 $176,060.00 55% Totals 100% 21200 $2,483,008 $972,938.00 $ 1,510,070.00 61%
Fall Monthly Line Plan. Style Number 22101 24102 25203 23104 25105 21106 23207 25408 24209 21410
Description August Sept Friday Night Lights Skirt 400 Stay Sweet Turtleneck 220 Feelin' Boujee Duster 325 Hold Me Tightly Knit Dress 500 Not Your Boyfriends Blazer 230 It's Mrs. Bossy Pants 300 Wednesday Jumpsuit 350 Might Be Your Boyfriends Bomber 250 Forgot My Socks Bowling Shirt 500 Meet Me on the Track Pant 410
Fall Season Oct Nov 450 500 280 325 275 275 475 450 280 315 350 400 400 450 325 450 425 450 380 400
Dec 400 400 325 400 325 400 425 350 400 325
Fall Total
Jan 300 450 300 325 350 380 350 225 325 260
350 525 300 250 300 370 225 200 300 225
2400 2200 1800 2400 1800 2200 2200 1800 2400 2000
6 Month Buying Plan. average yearly markups (61%) Sheet1
$30,000,000
Sales (LY)
8%
% Planned Increase Planned Sales for Period
$2,483,008
Planned EOM for Period
$688,149
Initial Markup %
61%
Planned Reductions %
0.5%
Reductions $
$
12,415
August
September
October
November
December
January
Sales Distribution
16%
17%
19%
18%
15%
14%
Stock-Sales Ratio
2.2
2.2
2
2
2
2
Reductions Distribtution
8%
8%
10%
18%
26%
30%
Planned Monthly Sales
$403,285
$427,765
$482,163
$444,766
$380,956
$344,074
Planned Monthly BOM
$887,226.12
Planned Monthly EOM
$941,083
$941,083.00 $964,325.00 $889,531.50 $761,911.30 $688,148.90 $964,325.00 $889,531.50 $761,911.30
$688,149
$688,149
$993
$993
$1,242
$2,235
$3,228
$3,725
Closing Book Value
$482,948
$512,325
$480,921
$442,531
$377,728
$340,350
Planned Purchases at Retail
$458,135
$452,000
$408,611
$319,380
$310,421
$347,799
Planned Purchases at Cost
$178,673
$176,280
$159,358
$124,558
$121,064
$135,642
Planned Monthly Reductions
Target Manufacturers for Production. Indie Source An award winning, full-service, clothing development and manufacturing company that’s 100% made in America.
info@indiesource.com T: 424-200-2027 1933 S Broadway #1168 Los Angeles, CA 90007
Cost Sheets.
COST SHEET: Style #1: Friday Night Lights Skirt Date: FEBRUARY 5, 2019 Description: Three Pleat Cotton Skirt Fabric Type:(woven or knitted): 100% COTTON
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 22101 Front
Yardage
Fabric
@$
Cost
Main
1
12.99
8.99
Insert
0.5
5.99
3.00
Interfacing
0.5
2.99
1.50
Total Fabric
$13.49
Trim/Findings
@$
Quantity
Cost
Buttons
-
-
-
Zippers
1
1.99
1.99
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
0.05
Total Trim Labor
$2.04 Country
Labor 1: CMT
Cost
USA USA
Labor 2: Finishing
3.00 4.00
Total Labor
$7.00
TOTAL FIRST COST
$22.53
Miscellaneous:
Rate
Cost
Silk Dust Bag
2.00
Duty%
-
Shipping (in-land)
-
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$24.78
Retail Markup %
-------------------------------------------------------
MU% 65%
Retail Selling Price
Reciprocal
35%
Cost $46.02 $70.80
1
Back
COST SHEET:
COST SHEET: Style #2: Stay Sweet Turtleneck Date: FEBRUARY 5, 2019 Description: Turtleneck Fabric Type:(woven or knitted): 100% COTTON Rib Knit
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 24102
Yardage
@$
6.99
13.98
Lining
-
-
-
Lining
-
-
-
0.25
2.99
0.75
Interfacing
-
-
-
$45.72
Total Fabric
-
-
Interfacing
-
-
-
Interfacing
$10.49
Total Fabric
-
Zippers
-
-
-
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
0.05
Total Trim Labor
Trim/Findings
Cost -
Country
Labor 1: CMT Labor 2: Finishing
1.50 3.50
Total Labor
$5.00
TOTAL FIRST COST
$15.54
Miscellaneous:
Rate
-
-
Zippers
-
-
-
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
0.05
Country
-------------------------------------------------------
Labor 2: Finishing
3.50 5.50
Total Labor
$9.00
TOTAL FIRST COST
$54.77
Miscellaneous:
Rate
-
Shipping (in-land)
-
Shipping (in-land)
-
Freight (sea or air)
0.25
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$17.79
TOTAL LANDED COST
$57.02
Duty%
Retail Markup %
MU% 70%
Retail Selling Price
Reciprocal
30%
Retail
Cost $41.51
Markup %
$59.30
2
58%
Retail Selling Price
Back
-------------------------------------------------------
Reciprocal
42%
-
Zippers
-
-
-
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
0.05 $.05
Country
Cost
USA USA
Labor 2: Finishing
1.50 2.00
Total Labor
$17.53
Miscellaneous:
Rate
Cost
Silk Dust Bag
2.00
Duty%
Cost
-
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$19.78
Markup %
$135.76
-
Shipping (in-land)
Retail
$78.74
-------------------------------------------------------
3.50
TOTAL FIRST COST
-
MU%
-
Labor
2.00
Duty%
Cost
-
Labor 1: CMT
Cost
Silk Dust Bag
2.00
@$
Quantity
Buttons
Total Trim
Cost
USA USA
$13.98
Trim/Findings
$.05
Labor 1: CMT
Cost
Silk Dust Bag
Cost
-
Labor
Cost
USA USA
@$
Quantity
Buttons
Total Trim
$.05
Cost
2
-
@$
@$
Main
Lining
-
Yardage
Fabric
44.97
10.485
Quantity
Cost
14.99
6.99
Buttons
@$
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 23104 Front
3
1.5
Trim/Findings
Style #4: Hold Me Tightly Knit Dress Date: FEBRUARY 5, 2019 Description: Body Con Dress Fabric Type:(woven or knitted): 100% COTTON Rib Knit
Main
Main
Total Fabric
Yardage
Fabric
Cost
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 25203 Front
Front Fabric
COST SHEET:
Style #3: Feelin’ Boujee Duster Date: FEBRUARY 5, 2019 Description: Silk Medium Weight Duster Fabric Type:(woven or knitted): 100% SILK
MU% 70%
Retail Selling Price
Reciprocal
30%
Cost $46.15 $65.93
Back 3
4
Back
COST SHEET: Style #5: Not Your Boyfriends Blazer Date: FEBRUARY 5, 2019 Description: Boxy Cotton Blazer Fabric Type:(woven or knitted): 100% COTTON
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 25105 Front
Yardage
Fabric
@$
Cost
Main
2.25
12.99
29.23
Vent
0.25
12.99
3.25
1
2.99
2.99
Interfacing Total Fabric Trim/Findings
@$
Quantity 4
Zippers
-
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
3.99
Labor
0.05 $16.01
Country
Labor 1: CMT Labor 2: Finishing
3.50 5.25
Total Labor
$8.75
TOTAL FIRST COST
$60.23
Miscellaneous:
Rate
Shipping (in-land)
-
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$62.48
Retail Markup %
MU% 62%
Retail Selling Price
Reciprocal
38%
Cost
5
0.75
Interfacing
$33.23
Total Fabric
@$
3.99
Zippers
1
1.99
1.99
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
0.05
Country
$2.50 $4.00
Cost
-
-
-
Zippers
-
-
-
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
Labor
Cost
USA USA
@$
Quantity
Buttons
0.05
Total Trim
$6.03
Labor 1: CMT
44.97
$45.72
Trim/Findings
Cost
3.99
-------------------------------------------------------
$0.05 Country
Labor 1: CMT
Cost
USA USA
Labor 2: Finishing
$3.50 $6.25
Total Labor
$6.25
Total Labor
$9.75
TOTAL FIRST COST
$45.51
TOTAL FIRST COST
$55.52
Rate
Miscellaneous:
Cost
Rate
2.00
-
Duty%
Shipping (in-land)
-
Shipping (in-land)
-
Freight (sea or air)
0.25
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$47.76
TOTAL LANDED COST
$57.77
MU% 65%
Retail Selling Price
Reciprocal
35%
Retail
Cost $88.70
Markup %
$136.46
Back
-
MU% 60%
Retail Selling Price
Reciprocal
40%
Cost $86.66 $144.43
Back 6
-------------------------------------------------------
Cost
Silk Dust Bag
2.00
Duty%
Markup %
$156.20
2.99
0.75
Retail
$93.72
-
0.25
2.99
Silk Dust Bag
-
-
0.25
Miscellaneous:
2.00
Duty%
-
-
Labor 2: Finishing
Cost
Silk Dust Bag
Lining
-
Labor -------------------------------------------------------
14.99
-
1
Cost
3
Lining
Buttons
@$
Main
32.48
Quantity
Yardage
Fabric
Cost
12.99
Total Trim
Cost
USA USA
@$
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 23207 Front
2.50
Trim/Findings
-
Total Trim
Yardage
Total Fabric
15.96
Style #7: Wednesday Jumpsuit Date: FEBRUARY 5, 2019 Description: Silk Jumpsuit Fabric Type:(woven or knitted): 100% SILK
Main Interfacing
Cost
Buttons
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 21106 Front
Fabric
$35.47
COST SHEET:
COST SHEET: Style #6: It’s Mrs. Bossy Pants Date: FEBRUARY 5, 2019 Description: Cotton Pleated Dress Pants Fabric Type:(woven or knitted): 100% COTTON
7
Back
COST SHEET:
COST SHEET: Style #8: Might Be Your Boyfriends Bomber Date: FEBRUARY 5, 2019 Company: GLOSSIER Description: Cotton Bomber Jacket Season: FALL/WINTER 2019 Fabric Type:(woven or knitted): COTTON, WOOL Blend Label: 25408
Style #9: Forgot My Socks Bowling Shirt Date: FEBRUARY 5, 2019 Description: Silk Light Weight Collared Shirt Fabric Type:(woven or knitted): 100% SILK
Yardage
@$
14.99
22.49
Lining
-
-
-
0.25
2.99
18.99
37.98
Lining
2
12.99
25.98
0.5
2.99
0.75
Interfacing
$64.71
Total Fabric
Trim/Findings
@$
Quantity
Buttons Elastic (1.25” waist) Elastic (1/3” cuff)
0.75
5.25
1 yard
2.99
2.99
.75 yard
2.50
1.88
Labels
1
-
Included
Hangtags
1
-
Total Trim Labor
Trim/Findings
Cost
7
0.05
Country
Labor 2: Finishing
2.00 5.00
-------------------------------------------------------
47.48
Secondary
0.5
18.99
9.50
0.75
Interfacing
0.25
2.99
0.75
$23.24
Total Fabric
Cost
Buttons
Zippers
-
-
-
Zippers
Other
-
-
-
Labels
1
-
Included
Hangtags
1
-
@$
Quantity
Cost
5
1.25
Other
-
-
-
Labels
1
-
Included
0.05
Hangtags
1
-
$5.05
Total Trim Labor
Cost
USA USA
$57.73
Trim/Findings
5.00
Labor 2: Finishing
Cost
18.99
1.25
Country
@$
2.5
4
Labor 1: CMT
Yardage
Fabric
Buttons
Labor
Cost
USA USA
@$
Quantity
1.50 3.00
-------------------------------------------------------
6.25
0.05 $6.30
Country
Labor 1: CMT
Cost
USA USA
Labor 2: Finishing
$2.00 $3.75
Total Labor
$7.00
Total Labor
$4.50
Total Labor
$5.75
TOTAL FIRST COST
$81.88
TOTAL FIRST COST
$32.79
TOTAL FIRST COST
$69.78
Miscellaneous:
Rate
Miscellaneous:
Cost
Silk Dust Bag
Rate
$2.00 -
Duty%
-
Shipping (in-land)
-
Shipping (in-land)
-
Freight (sea or air)
0.25
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$84.13
TOTAL LANDED COST
$35.04
Markup %
MU% 58%
Retail Selling Price
Reciprocal
42%
Retail
Cost $116.18
Markup %
$200.31
8
MU% 58%
Retail Selling Price
Back
Reciprocal
42%
2.00 -
Freight (sea or air)
0.25
Total Miscellaneous
$2.25
TOTAL LANDED COST
$72.03
Markup %
$48.39
-
Shipping (in-land)
Retail
Cost
MU% 55%
Retail Selling Price
Back
-------------------------------------------------------
Cost
Duty%
$83.43
9
Rate
Silk Dust Bag
2.00
Duty%
Retail
Miscellaneous:
Cost
Silk Dust Bag
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 21410 Front
Main
Total Trim
$10.17
Labor 1: CMT
Cost
1.5
2
Total Fabric
@$
Main
Main Interfacing
Yardage
Fabric
Cost
COST SHEET: Style #10: Meet Me on the Track Pant Date: FEBRUARY 5, 2019 Description: Snap Track Pants Fabric Type:(woven or knitted): 100% COTTON/WOOL Blend
Front
Front Fabric
Company: GLOSSIER Season: FALL/WINTER 2019 Label: 24209
Reciprocal
45%
Cost $88.04 $160.06
10
Back
IV. BRANDING, PR, AND ADVERTISING
Branding.
Clothing Tag.
Clothing Tag.
The clothing tag the boasts the versaility Glossier is known for; the clothing information sticker can be taken off to reveal lines where users can write their information and use it as a luggage tag for travelling.
Advertising Campaign.
WINDOW DISPLAY
Advertising Campaign. WEBSITE LANDING PAGE
Clothing
The Capsule is here.
The clothing collection you’ve been waiting for
Editorial Layout. Clothing
THE BOSS BABE
The Boss Babe
Print Product Advertisment. The new clothing essentials. Start your collection at Glossier.com
Product Launch Event.
Glossier Capsule Launch Party Come join us in the showroom after hours to celebrate the launch of our latest clothing collection!
Tuesday, June 3 From 6:30 to 8:30 pm Drinks and hor d’oeuvres provided by Dimes 123 Lafayette Street Showroom New York, NY 10013
RSVP by June 2 to rsvp@glossier.com
The Glossier Capsule launch party will be an event that fashion and beauty influencers and top clients are invited to. Invitees will be able to try on clothing in the “testing rooms”. The budget is $15,000 for decor, catering, and entertainment.
V. THE CAPSULE COLLECTION : BOSS BABE
Look One. Stay Sweet Sweater
Friday Night Lights Skirt
Look Two. Feelin’ Boujee Duster
Hold Me Tightly Knit Dress
Look Three. Not Your Boyfriends Blazer
It’s Mrs. Bossy Pants
Look Four. Wednesday Jumpsuit
Look Five. Forgot My Socks Bowling Shirt Might Be Your Boyfriends Bomber
Meet Me on the Track Pant
VI. KEY ITEM SAMPLE
Friday Night Lights Skirt.
Process.
Pattern Research
Process.
Fabric Selection
Country Classic Quilt Cotton Fabric
Cotton 100% Cotton Sportswear
Fussible Interfacing
Distortion of Pattern.
Cut. Cut. Cut.
Sew What.
Assemble.
Assemble.
Assemble.
Press. Press. Press.
Assemble.
Ta Dahhhh.
Thanks! #BossBabe