360-Campaign

A gen z consumer is a consumer that values, empowerment, morals and overall is a consumer with strong values. They are an omnichannel generation, their love for online communities can also translate to purchases. “TikTok’s #TikTokFashionMonth challenge helped inspire Gen Z to shop. The hashtag garnered 5.5 billion views.” (Nast, 2022). Generation z look for a sense of community and a feel of exclusivity. They look for a deeper meaning and strong brand message with complete transparency from the brands they purchase from.

For digitally native gen z’s they desire high- quality products with big designer labels. Conscious consumerism is an outlook that all gen z’s conform to although ultimately the Gen Z consumer looks for quality over quantity. After growing up in a world with the advancements of technology Gen Z have always wanted the latest trend piece its within their psyche a part of how they have been brought up in a world of consumerism.