Jane Hansesgaard | OUGD603 | DBA Capital North | Board 1/9
Brief Outline
Deliverables
Background
Considerations
A collaborative brief set by DBA with the task of branding ‘The Northern Powerhouse’ and create awareness of its many and varied attributes to the rest of the world. The idea of the brief was brought on by the government’s strategy to develop the North of England as a second economic capital in Britain to redress the economic balance across the country. The name Capital North was given as the brand name. The four cities involved are Liverpool, Leeds, Manchester, Hull making up the proposed route of HS3.
Logo A Series of Four Posters, one for each key city.
On a global scale northern cities are quite small and have individual strengths but together they have the capacity to act as a global city. The concept of ‘The Northern Powerhouse’ builds on the idea that those cities are stronger together, not as a rival to London, but to be its brother in arms in the fight for Britain’s share of the global economy.
Avoid clichés and stereotypes. Consider how to attract interest and investment to a region with an ambition to create prosperity as a team with share responsibilities.
Two further applications from the list below Train livery Trans staff uniform Taxi livery Environmental A ‘What’ On’ App
Group Members Sean Connelly, James Keefe, Jordan Harrison Reader, Jamie Pudsey, Jane Hansesgaard