Jane Hansesgaard
OUGD603 Extended Practice
Delta Website Design
Board 1 of 3
Live Brief Part 1 Create a new website design for Delta Fluid Technology. Part 2 Code the website Background Delta Fluid Technology is a specialist manufacturer of metal working fluids supplying the lubricants industry. In addition they offer field support and training to customers. Considerations The client wants to incorporate a mid green colour to match existing stationery. Consider how to best categorise and compartmentalise the text in order to make heavy information flow easily. Imagery is being supplied by the client. Images sourced from Shutterstock will be purchased by the client. Target Audience Trade customers, manufacturers of lubricants Solution The website has been designed with information flowing over 5 pages with left hand navigation.
delta fluid technology ltd Metalworking Fluid Specialists
Supplying Private Label Manufacturing to Trade Only
Attempts have been made to keep the design consistent between the pages. The green colour has been used in the menu bar and for the font on the dark blue background colour in order to soften the look. The blue colour has been introduced to reflect professionalism and to associate with the nature of the business being within the manufacturing sector. The body copy has been divided into sections with headings which makes it easy to locate information. The faint spectrum of waves in the design is inspired by the flow of the fluid during production. As per request from the client the homepage also acts as the ‘About Us’ page with information about the company and what they offer immediately as someone lands on the page.
Jane Hansesgaard
OUGD603 Extended Practice
The navigation buttons change colour from blue to white once the page is activated.
Delta Website Design
Board 2 of 3
Jane Hansesgaard
OUGD603 Extended Practice
Delta Website Design
Board 3 of 3
Under ‘Contact Us’ the customer will be able to send a message or pose a question directly from here. The brief is unfinished, awaiting final confirmation of the design from the client.