the brand
A new soft drink brand, Pulse, targeting a young and active audience of both females and males in the age range from mid teens to early twenties. The emphasis is on fun and an energetic lifestyle focussed mainly around sport, music, dance and friendship. A generation daring to be themselves and choose their own spirit. Although fun is key in their life they are still conscious about staying healthy and fuelling their body with food and drink of good quality. ‘Pulse’ is reflecting the energy and adrenalin injected by the lifestyle of the target audience.
Board 1/3
A suggested range of 4 lightly sparkling fruit drinks. Applying the terminology ‘fizz’ in order to give it a twist of sophistication and at the same time fun, as this drink supersedes the ordinary can of soft drink or ‘pop’. .
Proposed flavours in the range. A refreshing taste of apple fizz to revitalise. Tangling and energetic lemon fizz for a real energy boost. Orange fizz for a sweet citrus injection. A summer burst of mouthwatering fruit with raspberry fizz.