OUGD505, Design Practice 2, Studio Brief 2, Jane Hansesgaard, Board 1 of 5
OUGD505, Design Practice 2, Studio Brief 2, Jane Hansesgaard, Board 2 of 5
Concept British Apple Co. is a new food brand focusing on producing food and drinks containing British apples with the intention of encouraging an increased consumption of the British Apple and support British orchards. The company aims to produce healthy food using old traditional recipes and at the same time strives to come up with new inventive ways of eating apples. The brand is aiming its products at an audience of mid to high end disposal who value quality and support local produce and stores. They have an acquired individual taste and seek to compliment their homemaking and home-cooking attitude with healthy, quality products only and will choose products looking homemade over the mainstream mass production. Natural ingredients, flavour and quality are at the forefront of the brand priorities.
OUGD505, Design Practice 2, Studio Brief 2, Jane Hansesgaard, Board 3 of 5
Brand Launch To introduce the new brand to the consumers a programme of Pop Up Tasting Events is proposed to take place at 3 main events during this spring and summer. Carfest which is taking place both in the North and South and for the benefit of Children in Need therefore attracting a lot of families. Great Yorkshire Show in North Yorkshire attracting a cross sections of age ranges from families right through to elderly. Glastonbury in the South near Somerset, home to the brand, attracting a younger audience as well as families. These events are proposed to run alongside the roll out of the range at strategic food retailers such Waitrose and Sainsbury who are actively supporting local producers as well as at local fruit and vegetable stores.
OUGD505, Design Practice 2, Studio Brief 2, Jane Hansesgaard, Board 4 of 5
Branded Products A proposed market stall for use at the events with paper plates, cups and napkins to use for tasting. Branded bags for taking away purchased items and recipes using apples or apple products from British Apple Co. T-Shirt for the staff running the events.
OUGD505, Design Practice 2, Studio Brief 2, Jane Hansesgaard, Board 5 of 5 Logo Position and Size 10 mm
10 mm
Apple
10 mm
British Co.
10 mm Minimum size H10xW17 mm No maximum specified Permission to use the logo should be seeked should it be used outside British Apple Co.
British
British
Apple
Apple
Co.
Co.
with compliments British
Apple Co.
British
Apple Co.
address centered positioned 20 mm up
Branding Guidelines for Stationery Only Logo Variation Allowed
Typeface Logo
Type face body copy
LSTK Clarendon
TradeGothic Regular, Bold and Italic for stationery and correspondance min size 8pt
Colour Leaf
British
Apple C50 M0 Y100 K0 Colour Company Name Transparent
C0 M0 Y0 K100
C50 M0 Y100 K0
Co.
C0 M0 Y0 K0
C0 M0 Y0 K30
Company name
Leaf