Design Boards Stompa

OUGD503 Responsive | Individual Practice | Studio Brief 1 | Stompa | Jane Hansesgaard | BA (Hons) Graphic Design | Level 5 Development of a leaflet insert that introduces a new storage furniture concept to an existing children’s furniture range.

New Modular Storage Concept

OUGD503 Responsive | Individual Practice | Studio Brief 1 | Stompa | Jane Hansesgaard | BA (Hons) Graphic Design | Level 5 | Board 1 of 5

The Products

The range has six storage units which can be combined in various ways to create a storage wall in a child’s bedroom.

The consumer can customise the look further by adding colourful doors. Comfortable Bean Bags and Bean Cubes are offered as accessories. xisting range of beds and furni-

ture. The task involved f

OUGD503 Responsive | Individual Practice | Studio Brief 1 | Stompa | Jane Hansesgaard | BA (Hons) Graphic Design | Level 5 | Board 2 of 5

Developmentt We’ve made an example for you to make shopping easier.

Shopping List -

Comb ination C

y Box 1 x Deep Base To se 1 x Bookca 1 x Multi Cube Add Ons: all, Blue 1 x Door Pack Sm e, Blue rg La ck Pa or 1 x Do

Communicating The Concept Focussing on visually communicating the concept and the modular system to the end consumer by illustrating examples of how to design their own, unique storage wall.

how Useful tips on with d to get starte ur yo creating dream

Add some colour with doors.

803/64541 Deep Base Toy Box

+

803/64537 Bookcase

If you have space, carry on adding pieces....

Utilise height by adding a multi cube.

Add a book case for your favourite books.

Start with a base for floor level storage

ur space

Measure yo

The Brief A live brief set by Stompa, a children’s furniture brand. The challenge was to develop a leaflet insert that introduces new storage furniture items to an already existing range of beds and furniture. The task involved following the project through to print included checking proofs.

Mandatory requirements Print ready pdf in a single sheet, A4 format, double side print. a print run of

6000 leaflets.

OUGD503 Responsive | Individual Practice | Studio Brief 1 | Stompa | Jane Hansesgaard | BA (Hons) Graphic Design | Level 5 | Board 3 of 5

+

803/64514 Multi Cube

=

803/64582 Combination C

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803/64529 Sml doors 803/64544 Large doors

=

Combination C with blue doors H1693xW800xD558mm

Researcht

The existing leaflet in the John Lewis stores is A4 portrait format, bi fold with double side print. The leaflet is showing the furniture in room sets for boys and girls as well as an overview of the full range with specifications on the back page.

The new insert is to be slipped inside this leaflet.The of 6000 leaflets.

Looking at other children’s furniture companies and how they display their products and tell their story on a page. From this, the idea of bringing in a another typeface in a more handwritten form arose. The purpose of this is to ‘talk’ to the reader and explain the concept as well as visually showing it. In addition it helps to interact with the reader and display an identity of the brand.a print run of 6000 leaflets.

OUGD503 Responsive | Individual Practice | Studio Brief 1 | Stompa | Jane Hansesgaard | BA (Hons) Graphic Design | Level 5 | Board 4 of 5

Design Considerationst Typeface - matching the main leaflet Museo 300 Museo 500 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

Typeface - additional Noteworthy Light ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

Colours

C0 M0 Y0 K80

C0 M0 Y0 K20

C 1.4 M4.6 Y29.7 K 0

The Audience

Typeface, Colour & Stock

Tone of Voice

Parents with children aged 2 to mid teens. Family orientated and wanting space saving solutions in their children’s bedroom. They expect quality, service and first class home assembly. They have a desire to stamp their own mark on their living spaces and want to express individual taste in the way they furnish their home.

They have an increasing appetite for personalised style.

In order to keep the look in line with the existing branding the same type face has been applied, however, an addition of a new typeface has been introduced to give the modular storage range its own identity within the range. The client wishes to invite the consumer to create their own unique combinations rather than feeling steered into buying fixed combinations. The colour scheme follows the same guidelines as the main leaflet for body copy. Additional use of accent colours has been used in connection with some images. The leaflet insert will be printed on 170g silk stock.

Effort has been made to ensure that the tone of voice used is appropriate both to the Stompa brand and to the audience shopping at John Lewis.

OUGD503 Responsive | Individual Practice | Studio Brief 1 | Stompa | Jane Hansesgaard | BA (Hons) Graphic Design | Level 5 | Board 5 of 5