YCN Competition Brief for Save the Children

YCN: SAVE THE CHILDREN

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ANNA SERGISON & JANE HANSESGAARD

YCN: SAVE THE CHILDREN

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ANNA SERGISON & JANE HANSESGAARD

Concept In order to successfully encourage a routine to reading a series of seven ten minute books which would be read over the course of a week has been produced.

An engaging Box-set has been designed and produced which holds each book in their own drawer locked with a padlock. The idea is to start the reading journey on a Monday. As a reward for finishing the book the reader will find the key for Tuesday’s book on the back page. This is to create an adventure in the form of a journey throughout the week and incentive to carry on reading.

After finishing the ‘Reading Challenge’ the Box-set serves as a useful and memorable keepsake that children will cherish.

Target Audience The box-set is aimed at both boys and girls aged from 8-9 and their parents or carers.

YCN: SAVE THE CHILDREN

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ANNA SERGISON & JANE HANSESGAARD

YCN: SAVE THE CHILDREN

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ANNA SERGISON & JANE HANSESGAARD

Typeface Arial, 14 pt has been chosen for the body copy of the books as it was found from research that its cursive aesthetic resembles the way in which children learn to write each individual letter through some learning schemes such as Ruth Miskin. Research also revealed that Arial is one of the most recognised typeface by children with dyslexia.

Illustrations The hand-rendered illustration style was specifically chosen for it’s soft feel which is also reflected in the pastel colour palette used for the watercolour.

The intention is for the overall aesthetic to be friendly and engaging.

Production Each of the 10 minute books is 180mm x 180 mm which allows for a readable point size for body copy and will be easy for a child to hold.

The books are staple bound, with two staples in each spine to keep costs at a reasonable level.

Stock The cover is printed on High White Extra Blanc 200 GSM and the inside pages are printed on the same stock in 120 GSM.

YCN: SAVE THE CHILDREN

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ANNA SERGISON & JANE HANSESGAARD

Production of Box For the purpose of producing a prototype for this brief, the box has been constructed from 3mm Grey-board and covered in 120 GSM High White Extra Blanc paper.

Each drawer has been constructed from cartridge paper which has sufficient strength for the prototype.

Custom-made fixtures have been specifically designed to allow the drawer to be locked with a padlock. The fixtures are produced in 3mm acrylic and laser cut.

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ANNA SERGISON & JANE HANSESGAARD

YCN: SAVE THE CHILDREN

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ANNA SERGISON & JANE HANSESGAARD

Flyer The flyer will be distributed through book bags of all children in primary school from reception to year six.

Teachers will make children aware of the campaign and can have a box set available to see at school which can travel from class to class with the intention of creating excitement about reading.

The box set will be sold at a reduced price at libraries and book shops by redeeming the voucher from the flyer.

It is proposed that the retail price will be ÂŁ4.99 as this is considered a realistically affordable price for most people.

The format is a Bi-fold with a folded size of H210 x W100 mm.

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ANNA SERGISON & JANE HANSESGAARD

Classroom The posters and travelling box-set are to be distributed to primary schools across the UK to create awareness and excitement about the campaign.

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ANNA SERGISON & JANE HANSESGAARD

Environmental To catch the attention of parents the posters are proposed to be placed around town where they may pass daily such as on buildings, near cafes where people sit and rest for a moment and can take in the message.

These various posters could also be placed at strategic points in the underground were lots of parents pass daily.

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ANNA SERGISON & JANE HANSESGAARD

Library Posters are also proposed to be placed on the interior and exterior of libraries where the box-set can be purchased.

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ANNA SERGISON & JANE HANSESGAARD