Theoni Company Profile 1

Company profile 2013

Botteled directly from natural springs on the montain range of Agrafa at 1100 m altitude www.theoni-water.gr

// table of contents 1 // A.H.B Group Company 4 2 // Objective of A.H.B Group S.A. 5 3 // Principles of the company 5 4 // Corporate social responsibility 6 5 // Geographical location 7 6 // Differences between natural mineral water - table water - water source

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7 // The village Vatsounia 8 8 // Natural mineral water Theoni 11 9 // Quality control 12 10 // Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (igme)

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11 // Facilities 14 12 // Chemical analysis of natural mineral water Theoni

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13 // Advantages of natural mineral water Theoni

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14 // Packaging 18

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1 // A.H.B Group Company Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.

Mr Vasilis Tselios create a modern industrial plant of Bottled Natural Mineral Water to comply with the requirements of the specification of Quality Assurance Systems ISO 22000: 2005 (HACCP) and the Law.

To achieve this goal, the company A.H.B. Group SA, based on international standards and the requirements of the domestic and the international bottled water market, has created a modern water bottling plant In their strategic thinking prevailed three views by which the investors define the company’s business strategy: An environmental overview Market’s view Aspect of the project and view of the measurements

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These views are the tools that help the investor to think the results, identify the critical factors and to adapt its actions so as to achieve the ideal position.

2 // Objective of A.H.B Group S.A. 1

Increase of profits with dynamic, growth of sales step by step and continuous increase of the share of the total market of bottled water in Greece.

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Our vision, to conquer one of the top five bottling water in Greece in the next three years and to expand our turnover in foreign markets, will provide guidelines for our choices.

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3 // Principles of the company 1.

Excellent, modern and innovative actions of sales and marketing.

2.

Respect and use with consciousness of all financial resources of the company.

THE EXEMPLARY APPLICATION OF THE FOLLOWING FOUR PRINCIPLES WILL SUPPORT THE SUCCESS 4.

Exemplary representation of the company to customers, consumers, contractors, wholesalers, dealers, retailers and every trader.

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3.

Decentralized business structure that rewards the offer, the initiative, the responsibility and the team spirit.

THEONI Natural mineral water

From the spring to you

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4 // Corporate social responsibility

As part of corporate social responsibility, the company A.H.B GROUP S.A. help improve economic prosperity and upgrate the living conditions of the society in which it operates.

Each dynamic community bases its expectations for the future on the existing producing dynamics. In the modern communities these dynamics are found within their momentum towards investments.

This momentum is measured by the internal drive of the community, as applied to the investments for economic growth.

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With this thinking the company has an ulterior motive in her continued investing towards economic prospects and upgrading the living standards of the community, where is located.

5 // Geographical location Located 10 km from Mouzaki and 40 km from Karditsa we meet the Village Vatsounia.

The village has excellent drinking water, which according to chemical analyzes of the General Chemical Laboratory is one of the best in the country.

AG. DIMITRIOS

MOUZAKI

PORTI MARTINI

Natural Mineral Water THEONI VATSOUNIA SPATHES

PALEOKASTRO MELIGOS

KERAMARGIO

DRAKOTRIPA

NISIA TRIGONA

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6 // The Village Vatsounia

SPRING

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10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia.

Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.

The main source of income of the residents comes from sheep goats and swine raising.

About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.

The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi� surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.

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7 // Natural mineral water Theoni - source

The Natural Mineral Water THEONI springs at 1100 m altitude of the sources of Goura, in the mountainous region of Agrafa in Karditsa.

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8 // Differences between natural mineral water table water - water source

The european union has identified three different types of bottled water.

NATURAL MINERAL WATER

Has exclusively underground origin and Community Directives prohibit any treatment or disinfection in natural mineral water.

May be of any origin (eg drilling of lake from the river, even desalinated sea water). The table water can

TABLE WATER

decontaminate, in order the recommendation to be consistent with the corresponding EU directive from drinking water

SPRING WATER

The spring water is an intermediate category between the table and natural mineral water.

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9 // Natural mineral water Theoni NATURAL MINERAL WATER THEONI

Bottled directly from source without incurring any treatment.

The bottling is fully automated in order to eliminated the risk contamination.

Excellent quality and chemical composition

The bottled water “THEONI” is real spring water

The earthly sprouted (artesian water) springs of

from the naturally sprouting springs of Goura, at an

Goura at an altitude of over 1000 meters are also

altitude of over one thousand meters. These springs

providing the drinking water of the residents of

are located in the forest “Vatsounia” of Mouzaki

Vatsounia. The water source of Goura springs

Municipality of Karditsa. The springs in this region are

from their underground reservoirs never ends and

part of Penios river water basin. Basic topographical

a part of this is bottled by AHB Group SA, under

data describing the terrain of the springs is in the

the name “THEONI”.

elevation changes, the various slopes and creases.

“Theoni” is, as it became known from the The area of the springs for the “THEONI” water is in

memories of the elders in the area, the name of

the western fringes of the “Itamos” mountain and the

the spring fairy in the region

southern outskirts of the “Koziaka” mountain, which are part of the Agrafa mountain range.

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10 // Advantages of natural mineral water Theoni LOW RATE OF NITRATES-NITRITE which are indicators of water contamination

LOW CHLORIDES CL According to researches the clorides (in high rates): 1. is a powerful poisonous neurotoxi 2. create carcinogenic compounds (trihalomethanes).

3. cause heart diseases and arteriosclerosis.

4. kill good bacteria called probiotics

ABSENCE OF HEAVY, TOXIC METALS LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.

LOW RATE OF PHOSPHORUS The phosphate are indicators of water contamination with pesticides

ALCALINE WATER PH 8 The cells of our body is slightly alkaline and must remain in order to be healthy.

MODERATE WATER HARDNESS 113 MG/L

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11 // Quality control Application system ISO 22000: 2005-HACCP Daily, organoleptic and microbiological controls in water samples periodically

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12 // Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (IGME)

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13 // Facilities In our own, modernized facilities our bottling process is completely automated, with no human intervention at critical control points of filling bottles and capping.

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14 // Chemical analysis of natural mineral water Theoni CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF BOTTLED WATER (GREEK INSTITUDE OF GEOLOGICAL RESEARCH – I.G.M.E) CATIONS

ANIONS

Ca+2

44,1 mg/l

Cl-

<5

Mg+2

0,8 mg/l

HCO3-

137 mg/l

Na+

1,6 mg/l

SO4-2

5,0 mg/l

K+

0,2 mg/l

NO3-

1,2 mg/l

<0,1 mg/l

NO2-

<0,05 mg/l

NH4+

mg/l

pH (21oC): 8,0 Conductivity (25oC): 234 μS/cm Total Hardness: 113 mg/l CaCO3 Solids remainder (260oC): 140 mg /l THIS WATER IS CHARACTERIZED LOW IN MINERAL CONTENT THIS WATER IS SUITED FOR DIETS POOR IN SODIUM WATER SOURCE: “GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF THE EAST PINDOS 19

15 // Packaging The current packaging is in transparent and colored (blue) bottles.

500 ml

500 ml blue

1500 ml

1500 ml & 500 ml blue

12 x 500 ml

24 x 500 ml

Very soon you will have at your disposal bottles of 1lt and bottles of 10lt no-returnable

6 x 1500 ml

500 ml Fason 20 // Company profile 2013

Bottle 10 lt

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A.H.B GROUP S.A BOTTLED NATURAL MINERAL WATER VATSOUNIA, POSTAL CODE 43060 MOYZAKI KARDITSAS TEL:2445061200, FAX :2445061000 E-MAIL: info@ahb-group.gr VAT I.D. 094347622 - TAX OFFICE OF KARDITSA www.theoni-water.gr 22 // Company profile 2013