Media Kit
Happenings Magazine P.O. Box 61, Clarks Summit, PA 18411 Phone: (570) 587-3532 • Fax: (570) 586-7374 HappeningsPA.com Facebook.com/HappeningsMagazinePA HappeningsMag on Twitter Pinterest.com/HappeningsMag Instagram.com/HappeningsMag
Our Story Happenings Magazine • HappeningsPA.com We are the region’s most comprehensive resource for reaching a diverse audience across Northeast Pennsylvania. Each highly anticipated, monthly issue showcases the best of the area. Each issue is full of information that motivates, inspires, educates and challenges thinking.
50 years in the Northeast PA Region!
The print version of the magazine is a full-color, high-gloss publication that artfully combines creative, well-written, succinct articles with dynamic and engaging photography. The digital version is a fully-interactive online publication, which delivers the same sparkling content to readers anywhere, any time. Live links allow readers to flip through the publication and access additional information with one simple click. The website is packed with additional features, guest blogger posts and an expanded events calendar. Recent digital issues were read by more than 47,000 people in one month. Readers can also access back issues online, so advertising reach continues long after the shelf-life of the print copy has passed.
Photo: Russ Schleiplman
Awards SMALL BUSINESS OF THE YEAR - Greater Scranton Chamber of Commerce SAGE AWARD - for Best Practices in Community Involvement ATHENA AWARD - Woman-Owned Company PENNSYLVANIA’S BEST 50 WOMEN IN BUSINESS AMERICAN ADVERTISING FEDERATION – Silver Medal Award for creative excellence and responsibility in furthering the advertising industry standards
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
INE
1969
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50
NGS MAG NI
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Our History
Years
19
69-201
9
1976
2019 marks Happenings Magazine’s 50th year. We continually re-invest in our products to make them more attractive to readers and profitable for our advertisers.
TODAY
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Readers Exclusive targeted distribution locations enable us to reach readers in the upper per capita income bracket 66% of Happenings’ readers have a higher median household income than the average for the region.
110,000 Happenings Magazine’s average pass-along readership
85% are Female
LOCAL TOUCH, GLOBAL REACH AVERAGE AGE GROUP: 30-70 LOYAL SPENDERS:
90% Have visited a business after seeing it in Happenings 44% Continually visit a business after seeing it in
Photo: Amanda Grace Images
Happenings TRAVELERS:
90% would travel over 30 minutes to visit a location they found in Happenings 42% would travel up to two hours 18% would travel over two hours EDUCATED: 74% graduated from college 26% attended graduate school
90% discover events in Happenings 86% discover attractions 75% discover restaurants 68% discover day/weekend trips 63% discover shops 54% discover locally made products 47% discover home and garden tips DIGITAL: 40% read the digital version of Happenings 80% use Facebook 62% use www.HappeningsPA.com
“
We know people read Happenings…it flies out of our store every month! And I read my copy online long before the print edition is out. Happenings appeals to the same people who are interested in our store– our demographic. It's fun, fresh and sophisticated." –Barry Kaplan, Everything Natural
“
ACTIVE & ENGAGED:
to find events
80% use a smart phone or tablet P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Distribution OUR CIRCULATION HAS THREE COMPONENTS 1. Paid circulation 2. Complimentary controlled circulation in Northeast PA at over 800 locations 3. Online digital magazine
HAPPENINGS IS DISTRIBUTED AT THESE WELCOME CENTERS: • I-81 S (Great Bend) • I-84 (Matamoras) • I-78 (Easton) • I-83 (Shrewsbury) • I-70 (Claysville) • I-80 (Delaware Water Gap) • Route 6 (Hawley) • Route 6 (Tioga)
REACHING 10 COUNTIES IN NORTHEAST PENNSYLVANIA SCRANTON / WILKES-BARRE MARKET
ENDLESS MOUNTAINS REGION
POCONO MOUNTAINS REGION
• Lackawanna • Luzerne
• Bradford • Susquehanna • Sullivan • Wyoming
• Carbon • Monroe • Pike • Wayne
• 30,000 copies per month; over 360,000 annually • Three person pass-along readership reaching approximately 110,000 readers per month • Subscription base extending to Mid-Atlantic states • Distributed at over 800 locations throughout Northeast PA in high traffic areas. PICKUP RATE/ONLINE READERS: Our 45-year history, high quality presentation and complimentary distribution guarantees you a loyal and passionate following. We maintain waiting lists for distribution points. Return rate is only .17 percent (approximately 50 out of 30,000 copies). The magazine moves quickly; 80 percent are grabbed within five days of distribution! Online readership numbers show that we reach tens of thousands of readers within 72 hours after the digital magazine is live. A growing presence on Facebook, Twitter and Pinterest continues to engage readers on still more levels.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Advertiser Feedback “The magazine is a valuable resource for us. Our business depends on our ability to generate excitement to bring new customers through the door. The magazine does a great job of generating excitement about what’s happening in Northeast PA.” –LEE & ADAM JAFFE Penn Furniture & Le Belle Cose Scranton, PA
“Woodloch has been advertising in Happenings for several years and without a doubt... Happenings Magazine really delivers! Our reservations tracking system is proof that people are responding to our monthly ad.” –JOHN KIESENDAHL Woodloch Pines Resort Hawley, PA
“The staff at Happenings really makes the difference. The talented crew makes doing business a pleasure.” –JEANNE GENZLINGER The Settlers Inn Hawley, PA
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Value-Added Benefits HAPPENINGSPA.COM We offer a link to your website. Each issue is also posted online and archived over a year giving added, continuing exposure.
SOCIAL MEDIA INCLUSION Happenings will routinely post information about your promotions and special events via Facebook and Twitter. Your business can also be promoted to our Pinterest and Instagram audiences.
INSIDERS CLUB Your major events are promoted through a weekly email blast to hundreds of members of Happenings’ Insiders Club.
CONCIERGE PROGRAM Happenings enjoys exclusive distribution with area hotels that place a copy of the magazine in each room. So your message is delivered directly into the hands of visitors.
PROMOTIONAL VIDEO Your business may have the opportunity to appear in one of Happenings Magazine’s promotional videos.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
2019
Editorial
Calendar
January
July
Parenting & Maternity • Winter Wedding Guide • Senior Living: Safe at Home • Winter Fun Guide • Women’s Health • Top Optometrists/ Ophthalmologists • Be Well NEPA • Radon Action Month • Shape Up New Year’s Resolutions • Financial Wellness Month
Prettiest Lake Towns • Senior Living: Guide to Aging Well • Summer Fun Guide • Military Salute • Best Bets for Biking • Top Dermatologists • Home Oasis: Pools, Spa, Outdoor Living Spaces
February
Summer Bridal Guide • Farm to Table Fever • Fair Guide • Back to School Guide • Best Bets for Family Fun • Children’s Eye Health & Safety Month • Top Pediatricians in NEPA
Heart Health • Food & Wine Guide: Know What’s Good For You • Valentine’s Day Gift Guide • Top Romantic Getaways • Cabin Fever Cures • Top Dentists • African American Culture in NEPA • Relationship Wellness Month (Mend a Broken Heart Month)
March Spring Bridal Guide • Top Real Estate Professionals • Pocono Home Show Guide • Spring Fashion Preview • Home Sweet Home Redo • Most Influential Women in NEPA • Easter Dining Guide • National Music in Our Schools Month • National Disabilities Month
April Young Innovators in NEPA • Senior Living: Retirement Living Guide • Volunteer Spotlight • Summer Camps & Children’s Activities for Summer • Go Green for Earth Day • Garden Showcase • Autism Awareness Month • Top Occupational Therapists • National Car Care Awareness Month • Diary to De-Stress • Prom Fashion
May Late Spring Bridal Guide • Celebrate Mother’s Day Gift & Dining Guide • Salute to Nurses • Golf Guide • Where to Camp • Heritage Tourism Guide • Top Educators in NEPA • Best Places for Brunch • Jewish American Heritage Month • National Stroke Awareness Month • Skin Cancer Awareness Month
June Locals Guide to the Poconos • Outdoor Dining Guide • Celebrate Father’s Day Gift & Dining Guide • Lyme Disease Prevention • Best Walks in NEPA • Top Lawyers in NEPA • Meet Me in NEPA (Reunion Guide) • NEPA’s Car Culture
EDITORIAL CONTENT DUE SIX WEEKS PRIOR TO PUBLICATION DATE
August
September National Preparedness Month • Top Oncologists in NEPA • Senior Living: People on the Move • Hispanic Culture in NEPA • Womens’ Health Issues • Children’s Activities & Programs
October College Life in NEPA • Breast Cancer Awareness • Haunted Happenings • Fall Fun Guide • Top Orthodontists in NEPA • Energy Awareness Month • Fall Car Care & New Model Preview • Best Bets for Fall Road Trips • Be Winter Ready for Home & Garden
November Fall Bridal Guide • Food Lover’s Guide to Cheap Eats • Best Small Towns to Shop • Holiday Gift Guide • Salute to Small Businesses • Men’s Health Issue • Home Care & Hospice Month • Holiday Style Guide • Diabetes Awareness Month • Alzheimer’s Awareness Month
December Christmas Across PA • Holiday Gift Guide • Urgent Care vs ER • Where to Celebrate New Year’s Eve • Top Mental Health Professionals in NEPA • New Year, New You: Healthy & Beauty Tips
* Schedule is tentative. Publisher retains the right to make changes.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Contests & Promotions
Win
Major Monthly Contests Our major monthly contest is promoted in print, online and through social media. We accept larger prizes for this contest, limited to one per issue. Examples of prizes include weekend escape packages with lodging, dining and activities; family packs of tickets for a show; season passes for an attraction; $100 or more gift certificates and more! You are able to donate a prize and receive extra promotion free of charge in our three key areas of reach.
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Social Media Contests We do more frequent giveaways on social media for smaller value (yet still fantastic!) prizes, such as tickets to an event, gift baskets and gift certificates at a $25 to $50 range. We can work with you to develop a contest to promote your business or event through our social media channels!
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Additional Contest Opportunities Happenings is happy to work with loyal advertisers to create a custom contest to promote your products, services or events. Recently, we featured a Mother’s Day Essay contest to highlight regional resorts as well as a photo contest to further promote local garden centers and shops. We’ll be happy to brainstorm with you to draw extra attention to your business!
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Facts & Figures DIMENSIONS
WIDTH
HEIGHT
Full Bleed Size/Live Area Full Page 1/8 Horizontal 1/4 Vertical 1/2 Horizontal 1/2 Vertical
6.5” / 5.25” 5.5” 2.43” 2.43” 5” 2.43”
9.75” / 9” 9” 1.875” 3.875” 3.875” 8.12” Photo: Russ Schleiplman
1/4 Vertical Full Page (Bleed)
1/2 Vertical
Full Page (Non-Bleed) 1/2 Horizontal 1/8 Horizontal
TERMS & GUIDELINES FREQUENCY: Published monthly. On stands approximately the last week of the month prior to issue date. CLOSING DATES: Generally the 1st of the month prior to issue date, e.g. February 1 for the March issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.
RATES
AD SIZE
12 CONSECUTIVE ISSUES per issue
6-11 CONSECUTIVE ISSUES per issue
3-5 CONSECUTIVE ISSUES per issue
1-2 CONSECUTIVE ISSUES per issue
2 PG. SPREAD
$1,725.00
$1,830.00
$2,000.00
$2,150.00
Submit high resolution PDF files. Please embed all fonts and include all hyperlinks.
FULL PAGE
$960.00
$1,005.00
$1,060.00
$1,290.00
All art files must be: • 300 dpi • CMYK • Actual size
1/2 PAGE
$660.00
$690.00
$750.00
$830.00
1/4 PAGE
$415.00
$470.00
$515.00
$555.00
1/8 PAGE
$295.00
$330.00
$360.00
$380.00
FILE REQUIREMENTS: Preferred file format for cameraready art is PDF/x-1a
PRODUCTION: A one-time $50 production fee is added to first-time ad placements. If same ad runs in consecutive issues, no additional fees will apply. Ads may be submitted by an approved advertising agency. Production fee is then subject to negotiation.
AD COPY DUE 1ST OF THE MONTH PRIOR TO PUBLICATION
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
“
T
Reader Review
ERRIFIC. ALWAYS A TREAT AND SURPRISE INSIDE. COMPELLING READING. ECLECTIC AND EXCITING PHOTOS. CONGRATULATIONS FOR ENTERPRISING AND DYNAMIC JOURNALISM.”
–Bob Dubill, Executive Editor, –USA TODAY (retired) –Alexandria, VA
(p) 570.587.3532 • (f ) 570.586.7374 info@happeningspa.com
www.HappeningsPA.com
12
Reasons to Advertise in Happenings Magazine 11. Dual Platform Publishing includes print and digital. Each issue is published online at HappeningsPA.com and archived for two years.
12. Over 100,000 people read the magazine each month in print and online
13. Exclusive targeted distribution locations enable us to reach readers in the upper per capita income bracket In and Around Northeast Pennsylvania
August August 2003 2003
14. Advertisers are also promoted through Happenings’ social media sites, which feature an active following that grows daily
15. Each issue is highly anticipated and extremely coveted by a loyal readership. 16. Happenings is top quality, classy and professional – just the image you want for your business. 17. Our ads won’t get zapped by a channel surfer clicking through dozens of T.V. stations, and our readers aren’t distracted by traffic, as they are with radio ads or billboards.
18. You need new customers. You also need to maintain top-of-the-mind awareness with your existing customers. Happenings helps you with both.
19. Our advertisers are respected and actively sought out by our loyal readers. 10. Other media messages “go in one ear and out the other.” Happenings Magazine’s ads stay at your customers’ fingertips for at least a month – for a lasting impression.
11. Happenings is a great value for your ad budget. Dollar for dollar, you can’t get a better bargain.
12. We’ve been serving readers and advertisers for 50 years. We’re obviously doing something right.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 E-mail: info@happeningspa.com • www.HappeningsPA.com
Our Brand Happenings Communications Group, Inc. (HCG) is an award-winning brand that produces several print and digital publications in the region. HCG, Inc. is known for its excellence in publishing. Each full-color publication showcases the region, city or business in a positive way, which engages readers with creative content and dynamic design.
An annual 150-page high gloss, full-color publication for the Greater Scranton Chamber of Commerce.
A complete statistical guide/resource to Lackawanna County.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com