Media Kit
In and Around Northeastern Pennsylvania
June 2005
Happenings Magazine P.O. Box 61, Clarks Summit, PA 18411 Phone: (570) 587-3532 • Fax: (570) 586-7374 HappeningsPA.com Facebook.com/HappeningsMagazinePA HappeningsMag on Twitter Pinterest.com/HappeningsMag Instagram.com/HappeningsMag
Our Story Happenings Magazine • HappeningsPA.com We are the region’s most comprehensive resource for reaching a diverse audience across Northeast Pennsylvania. Each highly anticipated, monthly issue showcases the best of the area. Each issue is full of information that motivates, inspires, educates and challenges thinking.
45+ years in the Northeast PA Region!
The print version of the magazine is a full-color, high-gloss publication that artfully combines creative, well-written, succinct articles with dynamic and engaging photography. The digital version is a fully-interactive online publication, which delivers the same sparkling content to readers anywhere, any time. Live links allow readers to flip through the publication and access additional information with one simple click. The website is packed with additional features, guest blogger posts and an expanded events calendar. Recent digital issues were read by more than 47,000 people in one month. Readers can also access back issues online, so advertising reach continues long after the shelf-life of the print copy has passed.
Photo: Russ Schleiplman
Awards SMALL BUSINESS OF THE YEAR - Greater Scranton Chamber of Commerce SAGE AWARD - for Best Practices in Community Involvement ATHENA AWARD - Woman-Owned Company PENNSYLVANIA’S BEST 50 WOMEN IN BUSINESS AMERICAN ADVERTISING FEDERATION – Silver Medal Award for creative excellence and responsibility in furthering the advertising industry standards
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
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Our History
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1976
2014 marks Happenings Magazine’s 45th year. We continually re-invest in our products to make them more attractive to readers and profitable for our advertisers.
TODAY
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Readers Exclusive targeted distribution locations enable us to reach readers in the upper per capita income bracket 66% of readers have a household income over $50,000 85% are Female
110,000 Happenings Magazine’s average pass-along readership LOCAL TOUCH, GLOBAL REACH
AVERAGE AGE GROUP: 30-70 LOYAL SPENDERS:
90% Have visited a business after seeing it in Happenings 44% Continually visit a business after seeing it in
Photo: Amanda Grace Images
Happenings TRAVELERS:
90% would travel over 30 minutes to visit a location they found in Happenings 42% would travel up to two hours 18% would travel over two hours
74% graduated from college 26% attended graduate school ACTIVE & ENGAGED:
90% discover events in Happenings 86% discover attractions 75% discover restaurants 68% discover day/weekend trips 63% discover shops 54% discover locally made products 47% discover home and garden tips DIGITAL: 40% read the digital version of Happenings 80% use Facebook 62% use www.HappeningsPA.com to find events
80% use a smart phone or tablet
“
We know people read Happenings…it flies out of our store every month! And I read my copy online long before the print edition is out. Happenings appeals to the same people who are interested in our store– our demographic. It's fun, fresh and sophisticated." –Barry Kaplan, Everything Natural
“
EDUCATED:
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Distribution OUR CIRCULATION HAS THREE COMPONENTS 1. Paid circulation 2. Complimentary controlled circulation in Northeast PA at over 800 locations 3. Online digital magazine
HAPPENINGS IS DISTRIBUTED AT THESE WELCOME CENTERS: • I-81 S (Great Bend) • I-84 (Matamoras) • I-78 (Easton) • I-83 (Shrewsbury) • I-70 (Claysville) • I-80 (Delaware Water Gap) • Route 6 (Hawley) • Route 6 (Tioga)
REACHING 10 COUNTIES IN NORTHEAST PENNSYLVANIA SCRANTON / WILKES-BARRE MARKET
ENDLESS MOUNTAINS REGION
POCONO MOUNTAINS REGION
• Lackawanna • Luzerne
• Bradford • Susquehanna • Sullivan • Wyoming
• Carbon • Monroe • Pike • Wayne
• 30,000 copies per month; over 360,000 annually • Three person pass-along readership reaching 90,000 readers per month • Subscription base extending to Mid-Atlantic states • Distributed at over 800 locations throughout Northeast PA in high traffic areas. PICKUP RATE/ONLINE READERS: Our 45-year history, high quality presentation and complimentary distribution guarantees you a loyal and passionate following. We maintain waiting lists for distribution points. Return rate is only .17 percent (approximately 50 out of 30,000 copies). The magazine moves quickly; 80 percent are grabbed within five days of distribution! Online readership numbers show that we reach tens of thousands of readers within 72 hours after the digital magazine is live. A growing presence on Facebook, Twitter and Pinterest continues to engage readers on still more levels.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Advertiser Feedback “Every month the Happenings team expertly captures the romance and splendor of our country inn and wraps it in a package that’s pleasing to look at and interesting to read.” – W AY N E D U N LO P Crescent Lodge
“Woodloch has been advertising in Happenings for several years and without a doubt... Happenings Magazine really delivers! Our reservations tracking system is proof that people are responding to our monthly ad.” –JOHN KIESENDAHL Woodloch Pines Resort
“As an advertiser of 12 years, we appreciate the look and feel of Happenings. It jumps right out at you, therefore people are more likely to pick it up and see our ad. It also has a great distribution. We have a beautiful facility, and because of the quality of the paper and printing, Happenings is the best at showing what we have to offer.” –CRAIG & ERIC EHRHARDT Ehrhardt’s Waterfront Resort
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Advertiser Feedback “We have looked at many mediums to present our business to the general public and found that Happenings has the right reader demographic.”
–JOE DYMOND Barna Log Homes
“We even have customers come into our store carrying copies that are over two years old!”
–SAM MUNDRAKE Carriage Barn Antiques
“The magazine is a valuable resource for us. Our business depends on our ability to generate excitement to bring new customers through the door. The magazine does a great job of generating excitement about what’s happening in Northeast PA.” –LEE & ADAM JAFFE Penn Furniture & Le Belle Cose
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Advertiser Feedback
“I’ve been a fan of Happenings Magazine for many years, because of its high-quality production and its dedication to showcasing the very best in Northeast PA. I advertise my business in Happenings for those same exact reasons.”
–ALBERT HAZZOURI, DDS Hazzouri Dentistry
“Cooper’s has had the opportunity to utilize many different forms of advertising. Happenings Magazine is indeed one of the finest. With its attractive presentation, clear clean photos and easy reading, people enjoy picking it up to browse through it.”
–ANGELA & JACK COOPER Cooper’s Restaurant
“We’ve found that Happenings reaches a wonderful cross-section of readers from all over the area. We love that it’s a magazine people keep around the house for a while.”
–SUE BEGASSE The Breast Care Center of Delta Medix
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Value-Added Benefits HAPPENINGSPA.COM We offer a link to your website. Each issue is also posted online and archived over a year giving added, continuing exposure.
SOCIAL MEDIA INCLUSION Happenings will routinely post information about your promotions and special events via Facebook and Twitter. Your business can also be promoted to our Pinterest and Instagram audiences.
INSIDERS CLUB Your major events are promoted through a weekly email blast to hundreds of members of Happenings’ Insiders Club.
CONCIERGE PROGRAM Happenings enjoys exclusive distribution with area hotels that place a copy of the magazine in each room. So your message is delivered directly into the hands of visitors.
PROMOTIONAL VIDEO Your business may have the opportunity to appear in one of Happenings Magazine’s promotional videos.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Editorial Calendar JULY
JANUARY
•Lake Issue •Vacations & Hospitality •Retirement Planning •Senior Living •Summer Fun •Outdoor Dining Guide •Regional Medical Professionals
•Parenting & Maternity •Kids & Finance •Weddings •Senior Living: Adult Education •Winter Fun Guide •Noteworthy Female Attorneys •Children’s Programs/Services •Ski & Stay Guide
AUGUST
FEBRUARY
•Weddings •Financing Weddings & Life Events •Back to School •Outdoor Dining Guide •Home Projects •Fairs and Festivals •National Immunization Awareness Month
•Heart Health •Home Projects, Buying & Mortgages •Food & Drink •Valentine’s Day Dining •Valentine’s Day Gift Guide •Romantic Getaways
SEPTEMBER
MARCH
•Susan G. Komen Race for the Cure •Senior Living •Life Insurance •Autumn Tourism
•Home & Garden •Weddings: Anniversaries •Financial Professionals •Home Projects •Colon Cancer Awareness
APRIL •Earth Day & Gardens •Senior Living •Parenting •Volunteer Spotlight •Home Building, Design & Real Estate Professionals •Community Bank Month •Spring Fashion & Beauty •Summer Camps/Children’s Programs
MAY •Education •Student Loans •Weddings •National Nurses Month •Mother’s Day Gift Guide/ Dining •Golf Guide Listings Begin •Campground Listings Begin •Guide to Education •Must-See Historic Sites & Museums
JUNE •Green Living: Guide to Alternative Energy •Great Outdoors •Automotive: Buying and Financing •Reunions •Father’s Day Gift Guide •Men’s Health •Outdoor Dining Guide •Summer Tourism & Travel •Summer Fashion & Beauty
In and Around Northeastern Pennsylvania
May 2005
OCTOBER •Education •Guide to Autumn •Cancer Awareness •Dental Professionals •Home Projects and Refinancing •Haunted Happenings •Autumn Tourism
NOVEMBER •Weddings •Food & Drink •Happie Awards •Holiday Gift Guide •Thanksgiving Dining Guide •Wealth Managers •Hospice & Palliative Care
DECEMBER •Christmas Across PA •Holiday Gift Guide •Winter Fashion & Beauty •Cold & Flu Prevention •Cosmetic Procedures •New Year’s Events •Holiday Events •Savings Plans for the New Year
* Schedule is tentative. Publisher retains the right to make changes.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Contests & Promotions
Win
Major Monthly Contests Our major monthly contest is promoted in print, online and through social media. We accept larger prizes for this contest, limited to one per issue. Examples of prizes include weekend escape packages with lodging, dining and activities; family packs of tickets for a show; season passes for an attraction; $100 or more gift certificates and more! You are able to donate a prize and receive extra promotion free of charge in our three key areas of reach.
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Social Media Contests We do more frequent giveaways on social media for smaller value (yet still fantastic!) prizes, such as tickets to an event, gift baskets and gift certificates at a $25 to $50 range. We can work with you to develop a contest to promote your business or event through our social media channels!
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Additional Contest Opportunities Happenings is happy to work with loyal advertisers to create a custom contest to promote your products, services or events. Recently, we featured a Mother’s Day Essay contest to highlight regional resorts as well as a photo contest to further promote local garden centers and shops. Have an idea? We’ll be happy to brainstorm with you to draw extra attention to your business!
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Facts & Figures DIMENSIONS
WIDTH
HEIGHT
Full Bleed Size/Live Area Full Page 1/8 Horizontal 1/4 Vertical 1/2 Horizontal 1/2 Vertical
6.5” / 5.25” 5.5” 2.43” 2.43” 5” 2.43”
9.75” / 9” 9” 1.875” 3.875” 3.875” 8.12” Photo: Russ Schleiplman
1/4 Vertical Full Page (Bleed)
1/2 Vertical
Full Page (Non-Bleed) 1/2 Horizontal
TERMS & GUIDELINES FREQUENCY: Published monthly. On stands approximately the last week of the month prior to issue date.
1/8 Horizontal
RATES
AD SIZE
12 CONSECUTIVE ISSUES per issue
6-11 CONSECUTIVE ISSUES per issue
3-5 CONSECUTIVE ISSUES per issue
1-2 CONSECUTIVE ISSUES per issue
2 PG. SPREAD
$1,589.00
$1,689.00
$1,849.00
$1,989.00
FULL PAGE
$889.00
$929.00
$975.00
$1,189.00
FILE REQUIREMENTS: Preferred file format for cameraready art is PDF/x-1a
1/2 PAGE
$609.00
$639.00
$689.00
$765.00
Submit high resolution PDF files. Please embed all fonts and include all hyperlinks.
1/4 PAGE
$395.00
$449.00
$489.00
$525.00
All art files must be: • 300 dpi • CMYK • Actual size
1/8 PAGE
$285.00
$315.00
$340.00
$360.00
CLOSING DATES: Generally the 1st of the month prior to issue date, e.g. February 1 for the March issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Team Paula Rochon Mackarey, Publisher Publisher since 1994, Paula has grown Happenings from a black-and-white, 32-page publication to the full-color, glossy 100+ page magazine it is today. Under her leadership, circulation has tripled, and an extremely popular digital version was launched. Recently, Paula earned the position of Board Chairman of the Greater Scranton Chamber of Commerce– the second female to attain this role. An Athena Award recipient and Marywood graduate, she was named one of PA’s Top 50 Women in Business in 2006.
Barbara Toolan, Managing Editor Over 200 issues of Happenings have been published under Barbara’s lead since she became managing editor in 1995. She was named one of Northeast PA’s Top 25 Women in Business in 2008 and is active in many community organizations. She is a graduate of Marywood University’s School of Communication, where she continues her graduate studies. Prior to Happenings, she worked in television sales.
Erika Bruckner, Associate Editor With Happenings since 2003, Erika manages projects on both print and digital levels. She oversees the brand’s new media components, including the digital publication, social media and website. She was named one of Northeast PA’s Top 20 Under 40 in 2010 and served on the Board of Directors for Leadership Lackawanna, among other associations. She is a graduate of Baptist Bible College.
Katherine Kempa, Administrative Assistant Katherine has been with Happenings since 1999. Prior to coming to Happenings, she worked in education and finance and taught business classes. Katherine has been active in business and professional women’s groups. The Susquehanna County resident is a graduate of Marywood University with a BS in business.
Lisa M. Ragnacci, Art Director Art director since 1999, Lisa previously held positions in top regional advertising agencies. She was named one of Northeast PA’s Top 25 Women in Business in 2010. She served on the Board of Directors of the American Advertising Federation, where she also served as chairman of the chapter’s annual ADDY® Awards. She is a graduate of Marywood University with a degree in Advertising Art.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Peter Salerno, Associate Art Director With Happenings since 2007, Peter previously spent many years in the art and design industry. He has experience working with advertising agencies, a design/advertising partnership and independent design work. A graduate of the University of Hartford, Hartford Art School, he is a lifelong resident of Scranton.
Ken Chergosky, Sales Consultant With Happenings since 2008, Ken has over 30 years experience in the media industry. He has worked with Fortune 500 companies as well as small businesses to help them achieve their marketing goals. The Pike County resident holds a BA in communications from William Paterson College and keeps his marketing and advertising knowledge fresh through continuing education.
Rosemary Nye, Sales Consultant Rosemary has been with Happenings since 2002. She is active in associations including the Abington Business and Professional Association, for whom she previously served as president, the Voluntary Action Center and Muscular Dystrophy Association. She was named one of Northeast PA’s Top 25 Women in Business in 2009 and is a graduate of Leadership Wilkes-Barre.
Jane Preate, Sales Consultant Jane has been a sales consultant with Happenings since 2008. Through the years, she has helped clients reach top-of-the-mind awareness and marketing goals in their respective industries. Preate is also experienced in medical and educational sales. The Lackawanna County resident holds a BS in Business from Marywood University.
Annette Profera, Sales Consultant Annette has been working with Happenings since 2002. She and her late husband, Joe, operated Profera’s Pizza Bakery for many decades. Prior to her career at Happenings, Profera was an educator in primary and secondary schools as well as on the college level. She has been active in numerous organizations including UNICO and the ARC (Area for Retarded Citizens), which her father co-founded.
Russ Mack, Communications Counsel A native of Northeast PA, Russ has global experience. He holds his Juris Doctorate from George Washington University and has worked as an executive for several global corporations. He has also worked in the public sector with United States Senators and Presidents.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Appreciation
Photo: Stan Warunek, Montage Photography
Thank you for the opportunity to present this media kit. Making you shine is the mission of everyone at Happenings Magazine. Our team consists of professional writers, experienced art directors and graphic designers, plus top marketing experts. We would be honored to put our talented staff to work for you.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com
Our Brand Happenings Communications Group, Inc. (HCG) is an award-winning brand that produces several print and digital publications in the region. HCG, Inc. is known for its excellence in publishing. Each full-color publication showcases the region, city or business in a positive way, which engages readers with creative content and dynamic design.
An annual 150-page high gloss, full-color publication for the Greater Scranton Chamber of Commerce.
A complete statistical guide/resource to Lackawanna County.
P.O. Box 61, Clarks Summit, PA 18411 • Phone: (570) 587-3532 • HappeningsPA.com • info@happeningspa.com