Content
Š U Happy Design
1
Content
Icons
4
Logo placement
5
Color palette
Modular grid Safe areas
7 8 9
Logo precautions Forbidden backgrounds
10
13 14
Graphical elements Fonts
Monochrome logo Monochrome logo variations
Allowed backgrounds
15 16
Forbidden fonts
17
Identity
11
Business cards
12
18 20
Presentation background Icons of products
21 22
Š U Happy Design
3
Icons
Important
*.eps — universal vector file (CMYK)
File location
*.cdr — CorelDRAW vector file
Allowed
*.png — raster file
Forbidden
© U Happy Design
4
Logo placement
Vertical version Vertical placement Logos\logo_2color.eps
Horizontal version Horizontal placement Logos\logo_2color.eps
Š U Happy Design
5
Logo placement
Vertical version Vertical placement Logos\logo_2color.eps
Horizontal version Horizontal placement Logos\logo_2color.eps
Š U Happy Design
6
Modular grid
5x
2x
5,5 x
2x
5x
5,5 x
x x
Vertical placement Logos\logo_2color.eps
Horizontal placement Logos\logo_2color.eps
Š U Happy Design
7
1,5 x
1,5 x
Safe areas
x
1,5 x
1,5 x
1,5 x 1,5 x
1,5 x
2,5 сm
0,5 сm
0,5 сm
1,5 сm
2 сm
0,5 сm
1,5 x
4 сm
0,5 сm
© U Happy Design
8
Monochrome logo
Vertical placement Logos\logo_monochrome.eps
Horizontal placement Logos\logo_monochrome.eps
Š U Happy Design
9
Monochrome logo variations
Š U Happy Design
10
Logo precautions
tomahawk t chnologies
Š U Happy Design
11
Forbidden backgrounds
Š U Happy Design
12
Allowed backgrounds
Š U Happy Design
13
Color palette
Color palette Logos\color_palette.eps
С:65 M:0 Y:40 K:0
С:0 M:0 Y:0 K:70
С:10 M:100 Y:100 K:10
С:90 M:70 Y:60 K:70
С:0 M:0 Y:0 K:100
С:0 M:0 Y:0 K:5
Primary colors
Additional colors for monochrome versions of logo and background.
© U Happy Design
14
Graphical elements
С:90 M:70 Y:60 K:70
С:1 M:0 Y:0 K:1
С:0 M:0 Y:0 K:50
С:100 M:10 Y:30 K:90
С:1 M:0 Y:0 K:2
С:0 M:0 Y:0 K:45
© U Happy Design
15
Fonts
Aa
Ubuntu
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Ubuntu family fonts must be used
Š U Happy Design
16
Forbidden fonts
Aa Aa
Comic Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Appetite ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Aa Aa
Georgia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Minion Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?&*()_+#@%:;.,
Fonts, that doesn’t support or conflict with identity, are forbidden
© U Happy Design
17
Identity
Š U Happy Design
18
Identity
45 mm
20 mm
60 mm
tomagawk@gmail.ru, www.tomagawk.com
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30 mm
45 mm
20 mm
Š U Happy Design
19
Business cards
Personal business cards
Corporate business card
Š U Happy Design
20
Presentation background
小:0 M:0 Y:0 K:5
小:0 M:0 Y:0 K:0
漏 U Happy Design
21
Icons of products
Intrusion detection system
Hardware probes
Network monitoring
Local traffic analysers
Content delivery system
Ddos атacks defence
© U Happy Design
22
Designed by U Happy Design www.uhappydesign.com Version 1.1 06.18.2013