When Passions Collide: Jada X Dana

Written by: Melissa Rolston

There’s a certain type of artistic soul that truly thrives when the individual is born and raised in an industry that fuels their artistic passions. Seeds planted at such a young age blossom into fruitful knowledge that becomes second nature to the craftsperson.

Dana is a Black Canadian Jewish jeweler who was born and raised in the Toronto jewelry scene.

At a very young age, Dana was introduced to the industry by his father, Dean Hales. Some of his fondest memories were being at the shop by his father's side assisting him in any way possible. It was during this time Dana began fostering the skills required to become a top jeweler in his field with a specialty in gems.

Melissa ‘Mel’ Rolston, Founder & CEO of JADA, and Dana became connected through a mutual friend in late 2017. Mel found herself spending her free time at the shop between meetings. It was during this time where Dana and Mel were able to turn a new friendship into a family tie. During one of those many visits and plenty of ‘Let’s do a line together’ requests from Dana, Mel found herself sitting with him at his laptop and designing the JADA X Dana campaign alongside him.

The purpose of the campaign is to showcase Dana’s skill sets as a custom jeweler while complimenting the uniqueness of one’s journey with cannabis. Everyone’s endocannabinoid system is as unique to them as their fingerprint and is the blueprint to their homeostasis. Dana and Mel wanted to ensure that their community of consumers could stand out in their own unique way while stylizing their drips to their preferred aesthetic. All while breaking down the stigma associated with the plant in jewelry pieces that beautifully shine amongst one's skin.

The 925 Line is 100% 925 sterling silver sparkling with nano tsavorites and the option to be plated in 18k gold. The Luxe Line allows the community to purchase items in 10k, 14k, 18k in yellow, white, or rose gold with the option to switch out tsavorites with the highest quality and ethically sourced diamonds. Every piece in both the 925 & Luxe Lines are certified as an Ontario Made product keeping true to the brand's Canadian roots.

A little bit about JADA: JADA is a Canadian luxury cannabis infused skincare company that partners with Canadian artists to create items that enhance a luxury experience. Our first partnership campaign is the JADA X Dana campaign where we’ve created lines of products that offer our community the opportunity to shine on any hater of cannabis by being bold advocates while dripping in style.

Want to view our products? Visit www.jada.life