X-cultural Communication 3: Cultural Dimensions, Part 2. Harald Felgner

Page 1

Cultural Di7s


Individualism/ Collectivism

Power Distance

Time Orientation

Culture

Uncertainty Avoidance

Masculinity/ Femininity


Individualistic or selfish?

Different levels of power?

On time?

Culture

Minimizing uncertainty?

Distinction between male and female?



Individualism/ Collectivism Internal/ External Orientation

Time Orientation

Culture Achieved/ Ascribed Status

Universalism/ Particularism

Specific/ Diffuse

Neutral/ Affective


Individualism

Communitarianism



We seek individual

happiness.


We are born into a

family

.


I decide

on my own.


We serve

society

.


Sequential

Synchronic



I easily change

plans

.


We depart on

schedule!


Past and Present

Future



We are oriented the

future.

towards


We are proud of our past.


Universalism

Particularism



Rules apply equally.


We need to count our .

friends

on


Neutral

Affective



We are in control of our .

feelings


We show we are excited!


Specific

Diffuse



A friend is a friend in .

all respects


divided

My life is into business and private.


Achieved Status

Ascribed Status



What we have

so far ‌

accomplished


I have an undisputed .

position


Internal Orientation

External Orientation



We can

dominate nature.


We have to

adapt to

external circumstances.


Individualism/ Collectivism Internal/ External Orientation

Time Orientation

Culture Achieved/ Ascribed Status

Universalism/ Particularism

Specific/ Diffuse

Neutral/ Affective


Individualistic or selfish?

Who is in control?

All at once?

Culture Do we have to prove ourselves?

Rules or relationships?

How far do we get

Do we display our emotions?


Read More


⁄  Harald Felgner ⁄  A spectrum of projects, from international marketing to IT. ⁄  xculture.felgner.ch


Image Credits


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/totalaldo/2400635097/

Paramount Pictures


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/julishannon/2434691031/

/good_day/88529908/

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/nick777/565229268/

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