MARKETING
6BennettRoadCapeJervis"Myalinga"
October2024
“Myalinga”
THANK
Tamara and Bradley, Thankyou for inviting us to present a marketing submission for your property “Myalinga” at 6 BennettRoadCapeJervis.
On behalf of Harcourts Adelaide Hills, we offer our recommendations along with detailed marketing information to coverlocal,nationalandglobalexposurefromourofficeslocatedinStirlingandMountBarker.
Over years and years of experience, we have developed a campaign that will maximise the enquiry levels and this, combinedwiththestrengthoftheHarcourtsnetworkwillensureaverysuccessfuloutcomeforyou.
We have taken the liberty of providing additional information regarding our extensive marketing approach and our significantpointsofdifferenceforyourconsideration.
Withanunwaveringcommitmenttoexcellence,wecanpersonallyassureyouofourstrongestendeavorstoachievethe bestpossibleresultonyourbehalf.
Your property will be exclusively handled by ourselves ensuring we are available to be contacted at any given time. We areexceptionallyexcitedabouttheprospectofmarketingyourpropertyandachievingahighlysuccessfulresult.
Kim & Trent Shorland
HarcourtsAdelaideHills
RLA158908|SouthAustralia
Myalinga–6BennettRoad CapeJervis
“Myalinga” – A Coastal Country Dream
Set amidst 16 rolling acres of fenced paddocks, “Myalinga” is the epitome of tranquil country living with sweeping sea views. This authentic 1880s country cottage, beautifully restored with a touch of unquestionable elegance, offers both the serenity of rural life and the luxury of a seaside retreat.
A Home Steeped in Character
Step inside, and you’ll be greeted by the warmth of whitewashed woodwork and lime-washed walls, echoing the timeless charm of yesteryear. The kitchen, with its Smeg gas cooker and headlight window, is a delightful space where raked ceilings enhance its airy, rustic appeal. Gather in the cozy dining room, or unwind in the sitting room, where a slow-combustion Woodland fire casts a comforting glow on cool evenings.
The heart of the home, however, is the expansive family room. Bathed in natural light, this space offers breathtaking sea views, perfect for quiet moments or lively family gatherings. Another Heritage slow-combustion fire ensures warmth and ambiance during the colder months.
Space to Dream, Live, and Grow
“Myalinga” boasts four generous bedrooms, each offering space to retreat and recharge. The main bathroom is a nod to the home’s heritage, featuring a clawfoot bath, elegant heritage tiling, and a spacious shower and vanity. For added convenience, a second bathroom is located in the external laundry room.
Endless Possibilities Beyond the Cottage
The property itself is a true sanctuary. With fenced paddocks ideal for a pony or two, or even cattle (currently utilised for miniature Highlands), you’ll have plenty of room to embrace a peaceful, self-sufficient lifestyle. Water is abundant with 220,000 liters of rainwater storage, and the option to add a bore (at 700 ppm and 120 meters deep at approx. $40k fully equipped) opens further possibilities for irrigation or livestock.
A Life of Peace and Possibility
Whether you’re seeking a peaceful family homestead or a weekend retreat, “Myalinga” is the perfect canvas to create your own rural paradise. With the sea as your backdrop, endless rolling acres, and all the comforts of a beautifully renovated home, this property invites you to slow down, breathe, and enjoy life’s simple pleasures
YOURAGENTS
The Shorland Family
Forovertwodecades,theShorlandfamilyrealestateteam,ledby KimShorland,hasredefinedtherealestatelandscapeinthe AdelaideHills.Sinceopeningtheiragencyin1999,KimandTrent havecultivatedahighlysuccessfulandaward-winningteam,with officesthatstandastheleadingagenciesforsellingalltypesof properties,frominvestmentpropertiestouniqueandluxury estates.Theteam'sstellarachievements,includingnationally recognisedREBawardssuchasBestRealEstateBusinessand BusinessOwnersoftheYear,reflecttheirexceptionalleadership andthecollaborativeeffortsoftheirspecializedteamof34 individuals.Kim'sjoyinleadingadiverseteamandsettingsales recordsforsomeofSouthAustralia'sfinesthomesis complementedbyTrent'slocalexpertiseandcommunity connections,formingatrustedteaminrealestateintheAdelaide Hillsarea.
ThefamilylegacycontinueswithGeorgiaandHarry,who seamlesslyintegratetheirlifetimeconnectionwiththehills.With GeorgiapursuingadegreeinBusinessandMarketing,shecombines academicacumenwithagenuineandcaringapproach,ensuringa
smoothandstress-freerealestatejourneyfor theirclients.Harry,who,withrealestateinhisblood,exudesapassionfortheindustryanda commitmenttoexcellence.Hisefficientandconfidentdemeanour,coupledwithadeterminationtounderstandclients'intentions,makeshima safepairofhandsintheirmajorlifedecisions.TheShorlandfamilyrealestateteam,withitsdeeplyingrainedcultureof trust,friendship,and collectiveprofessionalismareateamthatistrustedandrelieduponconsistently,provingit’sthepeoplethatmakeallthe difference,creatinga smoothstress-freeprocesswithatailoredapproachthatworks,aswellasalegacyofexceptionalserviceandcommitmenttotheircommunity.
LOOKING FOR
FEATUREDPROPERTY Results
67TANAHMERAHROAD, BALHANNAH
5bed|3bath|7carspaces
$4,687,000
55HooperRoad, Mylor
4bed|2bath|6carspaces
$4,000,000
103 FEDERROAD, CHAPELHILL
4bed|3bath|9carspaces
$3,550,000 JuctionRoad, Balhannah
4bed|2bath|10carspaces
$3,250,000
TESTIMONIALS
SELLERIN MYLOR
Theirexperienceandknowledgeofthecurrent marketandfinancialenvironmentwas excellent.ThemarketingstrategyKimchose wasverynewtome,itwas20yrssinceIhad boughtorsoldaproperty.Everystepofthe wayKimexplainedthewhy'sandhow's wheneverIhadquestionsordoubts.Shewas frequentlyincontactwithmeandalwayshad timetodiscussanyissuesorconcernsthat neededasolutionorclarification.Herhard workprovidedmewithabetterthanexpected outcome.
SELLERINCRAFERS
FromthefirstmeetingwehadwithKim(andHarry) weknewwehadfoundsomeonewhohadthe wisdom,experience,rightattitudeandapproachto takeourhousetomarketandachievethebestprice. Kim’sintegrity,outstandingpatienceandpeopleskills reallyshonethroughinhowwellsherelatedtousand toeachpersonwhocamethroughourhome.We highlyrecommendKimandHarryandtheHarcourts AdelaideHillsteam.
BUYERIN ASHTON
Sensational!
MywifeandIhavebeenkeepinganeyeoutfor "the"homeintheAdelaideHillsforacoupleof yearsnowandthereforehaveinspectedhomes beingrepresentedbynumerousagents. ItwasaverydifferentexperiencewithKimand TrentfromHarcourtsAdelaideHills-fromthe momentwemetuntilthedayKimhandedthe keysovertous.Shewasknowledgeable, friendly,reliable,genuine,andneverrushedor pressuredus."Aboveandbeyond"istrulyan understatement.
5+starteam!
SELLERINCHAPELHILL
Extremelytunedintothecurrentmarket,with excellentknowledgeoftheAdelaideHills,and valueoftheareasineachtown.Very professional,greatattitude,andhelpfulinthe saleofourproperty.Wouldhighly recommendedTrentand Kimtoanyone wishingtoselltheirproperty.
SELLERIN HAHNDORF
Incrediblyprofessionalfromtheoutset, KimberleyandTrentwereourfirst choiceandwearesogladwechose them. Fromtheoutsettheyhadour bestinterestsathandandtheir knowledgeforwhatthemarketisdoing andhowourpropertyneededtobe marketedandstyledwasexemplary. We nevereverexpectedtoachievetheprice theyachievedforus. Theyareagreat teamandwearesoveryhappywiththe wholeprocessandtheprice!
BUYERIN UNLEY
Ihaverecentlypurchasedmyhome withHarcourtsAdelaideHills,and foundbothKimandGeorgiatobe professional,kind,anddelightfulto workwith.
Thankyou,formakingmyrecent experienceeasyandexciting.
LOOKINGFOR
THE HARCOURTS
Harcourts are a highly successful, multi-national real estate company who have been providing industry-leading services since 1888. We have the global, national and local connections for buying and selling real estate. That’s the combined resources of over 10,000 consultants within our 879 offices across 11 countries. In addition, to this we have the backing of advanced technology systems, comprehensive training and world-class marketing. These foundations haveshapedthequality,cultureandfutureoftheHarcourtsbrandandourpeople.
The Harcourts network specialises in residential, luxury, commercial, rural and lifestyle real estate, as well as urban projects and property management. We also boast an impressive range of Harcourts branded services in order to facilitatethesecorebusinessareas.
HARCOURTSOFFICES
LOOKING FOR
WHATWEDO
WEASSISTYOUINTHESUCCESSFULSALEOFYOURPROPERTY
Thissimplestatementcoversanoftenchallengingandcomplicatedprocess.
Ofcoursethe‘successfulsale’iswhat’simportant–andwithHarcourtswe utilisesomeuniquestrengthstoaccomplishthis.
Weensureourpeopleconsistentlyachieveaboveandbeyondour competitors.It’sapreciseservice-basedmind-setthatonlythebestreal estatemindscandeliverconsistently.
Weconnectwithyouraudienceofpotentialbuyers.Weusesophisticated systemsandtechnologytomakecertainyourpropertycangainmassive exposure.
Inourmediasaturatedsocietytheaverageconsumerisbombardedwith hundredsofadvertisingmessageseveryday.Yourpropertyneedstostand out.Harcourtshaveredefinedtheroleoftherealestatecompany–froma simplesales focustotheexpertmarketingandnegotiatingcapabilitytoday’s sellersrequire. Beforeanyofthiscanhappenweneedtodecidehowtobestprice, market andsellyourproperty.Notwopropertiesarethesame–soeach marketing proposalmustbespecificallytailored.Thisproposalwillcovereachvariable andprovidethenecessaryfocusforthesaleprocedure.
Duringthistimeourresponsibilitiestoyou include:
• Providingaccuratemarket information
• Pricingandlistingyourproperty correctly
• Marketingyourpropertywidelyand effectively
• Generatingenquiry
• Attractingasmanypotentialbuyers aspossible
• Negotiatingthebestpriceforyou
• Assistingyoursalethroughto successfulsettlement
• Keepingyoufullyinformed
MARKETINGSTRATEGY
Ourobjectiveistoensurethatthecampaignhashighexposure,generating largevolumesofbuyerenquirythroughourproven marketing strategiesrightfromtheoutset.Aconsideredmarketingplanisdesigned tomaximisethesalepricebecauseitdoesnot justfindabuyer,itfinds everyavailablebuyer.
Increasedmarketcompetitionbytheintroductionofevenoneadditionalbuyercanaddsubstantialvaluetotheultimatesaleprice.
Investinginatargetedmarketingcampaigntypicallyproducesasignificantlyhigherreturn.Byeffectivelymaximisingexposureand marketpenetration,thepotentialgainsinthesalepricefaroutweightheinitialinvestment.
OURSALESANDMARKETINGSTRATEGYWILLFOCUSON:
• Exposingthepropertytothewidestpossibletargetmarketbothlocallyandinternationally
• Acombinationoftraditionalprintadvertisingcomplementedby onlinecomponents
• MarketingthepropertyinthemostcosteffectivemannerpossiblewithlargeHarcourtsdiscounts.
• Creatingacompetitiveenvironmentamongstpurchasersbypromotinganattactivemarketingprice,generatingstrong interestandpushingthepriceupviaourhighlyskillednegotiatorsandanEOIcampaignlastingnomorethantwoweeks.
• Ultimatelywetakeprideinmaximisingthevalueoftheproperty.
THEESSENTIALSPACKAGE
Marketingisyourinsurancepolicyagainstundersellingyourproperty.Followingisa breakdownandsynopsisofeachofthemarketingstrategiesrecommendedforthe localandnationalcomponentofthecampaign.
PROFESSIONALPHOTOGRAPHY
Anabsoluteessentialwhenselling,professionalphotoscanmeanthedifference betweenbeingonabuyer'sshortlistornot.
PRINTMEDIAADVERTISING
Toensureyourpropertyreachesthewidest numberofpotentialpurchasers,we recommendhighprofilecolouradvertisinginkeyprintmedia.Ouradvertsareatthe frontoftheHarcourtssectionoftheAdvertisergivingexcellentexposure.
LOCALAREAMARKETING
CapitalisingontheimmediateareainSA,alocalpromotionalcampaignwillcapture anyprospectivebuyerslocallyinthepremiumpropertycategory.
QUALITY BROCHURES
Fullcolour,highqualitybrochuresinanexceptionalrangeofoptionsdesignedto showcaseyourpropertyinthebestpossibleway.Theseareprepared,printedand distributedatviewings,electronicallyandwithinouroffices.
THEESSENTIALSPACKAGE
DATABASEEMAILMARKETING
Aspartofourservice,yourprojectwillbecross-matchedwith qualified buyersinourdatabase.Thesebuyersarecontacteddirectlyand/orthrough ane-marketingcampaignadvising themofyourproperty
ONLINEMARKETING
YourpropertywillbefeaturedonournationalHarcourtswebsiteaswellas realestate.com.auanddomain.com.auplusallofourotherportals.
SOCIALMEDIAMARKETING
Yourpropertywillbeshowcasedonoursocialmediaplatformsincluding InstagramandFacebook.
HARCOURTSREACH
REACHisyourAI-baseddigitaladvertisingplatformthatgetsyour propertyinfrontofbuyersdesignedtocreatemassawareness,drive interestandgeneratecompetition.Over100versionsofyouradwill appearacrossFacebook,InstagramandGooglenetwork.Withroundthe-clockmonitoringofwhoisinterestedinyourhome,REACH connectsthemostengagingadswithmorelike-mindedpeopleto drivethemtoviewyourhome.
Weproposetheoutlinedmarketingoutletstoreachthelargestgroupofbuyers possible.Utilisingourgroupbuyingandexistingmediarelationshipstoleverage thebestpossiblerateandproduct.
Realestate.com.auPremiere
Listing+eBrochure Domain.com.auPlatinum
Listing&SocialBoost Harcourts.com.au
Adealdeihills.harcourts.com.au Facebook&Instagram Marketing DatabaseEmail REACHOnlineAdvertising Home&Lifestyle
$4,628.00
AsthelargestclientsofNews Corp,Harcourtshaveaccess togroupbuyingratesaswell aspremiumpositioning.
OURPERFORMACE
REALTYASSIST
PayNoworPayLaterwithRealtyAssist
RealtyAssistcoversupto$50,000oflistingcoststogiveyouthebestpossibleoutcomewhenyousellyourhome.Our fundscanbeusedformarketing,improvements,repairs,stagingandgenerallyanythingtoenhanceyourpropertyfor itssalescampaign.Weleadtheindustry,withextremelycompetitivefeesthatareoftenlowerthanyouwillseefroma regularcreditfacility
PayLatergivesyoutheoptiontodeferpaymentfor180days,untilsettlementorwithdrawal,whicheveroccursfirst.
Pleasenote:thereisafixedfeeof$99forallamountsupto$2000andapercentagefeeof5.99%forallamountsfrom $2,001to$25,000.
INSUMMARY
Weprideourselvesonourreputationofbeingthebestnegotiatorsintheindustry. WebelievethatwithHarcourtsAdelaideHills network,wewilldeliverthedesiredoutcome.Wehavetheskills, resourcesandknowledgebutaboveallwehavethepassionand desireforsuccess.
Weunderstandtheimportanceofclearcommunicationandbelieveinworkingwithandforourclients.Wepromisetokeepyou informedeverystepof thewayandmakesureweworkwithyou–soyouarealwaysincontrolof thesaleprocess.
Attracting qualified purchasers for your property is of utmost importance, including confidentiality of all parties concerned. To achievethiswerecommendanexpressionofinterestcampaigntargetinglocal,nationalandinternationalinterest,wewouldalso recommendtheuseofastylisttoenhancethelookandfeelofyourhome, withtheaimofcapturingtheattentionofourtargeted potentialbuyers.
Wesincerelythankyouforthisopportunityandlookforwardtoasuccessfulresult.
“We areagentsthatlisten;wewillsitwithyouandplanastrategythat worksforyou.”
