RETAIL I FRANCHISE
MRCA’s Historic
Charity Drive To
Usher In 2025
Blending Culinary Tradition And Health:
SOUPER TANG’S
JOURNEY Nevinn Leow Group Chief Executive Officer & Managing Director
MRCA’S HISTORIC CHARITY DRIVE TO USHER IN 2025
The association aims to raise half a million ringgit at its Chinese New Year dinner for scholarships and charity homes.
MRCA is poised to begin 2025 with its most ambitious philanthropic initiative to date, setting a target to raise half a million ringgit through its upcoming Chinese New Year dinner.
The funds will benefit deserving scholars supported by the MRCA Branding Education Charity Foundation.
Since its inception in 1992, MRCA has united Malaysia’s retail sector, championing its members’ interests while supporting the community.
The association currently represents over 600 members, 40,000 outlets and 400,000 employees nationwide. Its latest initiative underscores its unwavering commitment to giving back to society.
GIVING BACK
The MRCA Branding Education Charity Foundation, spearheaded by MRCA Lifetime Honorary President Dato' Liaw Choon Liang, CEO of Focus Point Holdings, has been instrumental in awarding scholarships to children of MRCA members’ employees.
It supports education by enabling these children to pursue their academic goals without the burden of debt.
“Offering scholarships motivates students to strive for success and enhances their chances of employability in their chosen career path,” said MRCA President Datuk Dr. Ken Phua.
“Scholarships also make education more accessible to students from diverse backgrounds, ensuring that their financial limitations do not hinder their opportunities. Education is a powerful tool for social mobility, and scholarships can break the cycle of poverty by providing avenues for advancements,” he added.
“It enables recipients to pursue higher education, develop their skills and contribute meaningfully to their communities and chosen fields.”
By investing in these initiatives, MRCA fosters future leaders, cultivates innovators and develops professionals who can make a positive impact on society.
STAR EVENT
The Chinese New Year dinner, led by Dato' Winnie Lim, Dato' Vincent Choo and Henry Low, promises to be a highlight of MRCA’s 2025 calendar.
The event will feature a charity auction facilitated by Henry Butcher Art Auctioneers, renowned professionals in the Malaysian auction scene.
Among the sought-after auction items are exclusive dining experiences with MRCA leaders, including Valiram Group Executive Director Dato' Sharan Valiram and rare opportunities to engage with prominent figures in entrepreneurship and private equity.
For Phua, aligning philanthropy with the association’s Chinese New Year celebration is both meaningful and fitting.
“Philanthropy has always been central to MRCA’s mission. By starting the year with a meaningful effort, we reaffirm our commitment to supporting education and uplifting communities. It is a powerful way to reflect the hard work and dedication of our members and their employees,” he explained.
This decision was endorsed by the MRCA council and the trustees of the MRCA Branding Education Charity Foundation.
“Supporting education is one of the most impactful ways to give back. By helping the next generation succeed, we invest in a brighter future for all,” Phua added.
01
ANAHATA CHAKRA
Crystal, mix medium on wood panel, 92cm
Retail Value RM5,400
Bidding price RM4,000
Donated by: Corlin Lee
02
RHYTHM
OF TANGO 2023
122cm x 122cm . Acrylic on canvas
Retail value RM16,000
Bidding price RM12,000
Donated by: Corlin Lee
03
LIKU-LIKU
Acrylic and sculpted canvas on canvas
122.1cm (w) x 90.9cm (h)
Artist: Azizi Latif 2020
Retail value RM5,040
Bidding price RM3,800
Donated by: Anonymous
A self-taught artist from Johor, Corlin, who is now based in Kuala Lumpur, specialises in abstract art and considers herself an unconventional artist. Instead of regular brushes, she uses mediums such as resin and gravity as tools for achieving unique and organic effects in her art.
The audience watches in captivated silence as the couple moves with fluid intensity, each step a mix of grace and passion. The connection between them is palpable, each glance and subtle movement telling a story, leaving the audience in awe of the chemistry that seems to transcend the dance itself. The flickering stage lights cast shadows that emphasise the tension and beauty of their every move, as if time slows down and all that exists is the dance.
Liku Liku explores life’s winding journey, expressed through acrylic and sculpted canvas on canvas. The textured interplay of forms and colours reflects the unpredictable twists and turns of human experience. It invites viewers to embrace the beauty found in imperfection and movement.
04
EASTERN AESTHETICS: SPEAK FROM THE HEART… STATE
Mixed media on canvas
91 x 91cm 2023
Retail value RM50,000
Bidding price RM40,000
Donated by: Awang Damit Ahmad
05
DANIAL KUSHAIRI PAINTING WITH WOOD FRAME
2ft x 2ft
Retail value RM4,000
Bidding price RM3,500
Donated by: RHB Bank
06
DANIAL KUSHAIRI PAINTING WITH WOOD FRAME
2.5ft x 2.5ft
Retail value RM6,000
Bidding price RM5,500
Donated by: RHB Bank
Awang Damit Ahmad is one of Malaysia's top three living artists, celebrated for his auction success and bold abstract works. A graduate of ITM and the Catholic University, Washington. he taught at ITM until 2011 before becoming a full-time artist. His acclaimed series include Essence of Culture, Iraga , and Estetika Timur , with his works achieving high prices at auctions like Christie’s and Sotheby’s.
Born in 2003, Danial Kushairi is an artist with autism who rediscovered his talent for art at 16. Despite limited verbal communication, he has participated in over 20 global exhibitions since his 2019 debut. He co-authored and illustrated children's books, including Ben Saves the Day (2020) and Mr Turtle, to the Rescue! (2021), inspired by his original paintings. In 2023, he celebrated a sold-out solo exhibition. Danial's vibrant, detailed works, often sketched directly on canvas, reflect his colourful inner world.
Born in 2003, Danial Kushairi is an artist with autism who rediscovered his talent for art at 16. Despite limited verbal communication, he has participated in over 20 global exhibitions since his 2019 debut. He co-authored and illustrated children's books, including Ben Saves the Day (2020) and Mr Turtle, to the Rescue! (2021), inspired by his original paintings. In 2023, he celebrated a sold-out solo exhibition. Danial's vibrant, detailed works, often sketched directly on canvas, reflect his colourful inner world.
07
DAMAI
Artist: Arif Aidil bin Isham from (NASOM) The National Autism Society of Malaysia
Retail value RM6,250
Bidding price RM3,000
Donated by:
Dato' Seri Dr. Raymond Liew
Damai meaning peace in Malay, is a vibrant celebration of harmony in nature by Arif Aidil bin Isham. Through two complementary scenes, the painting captures the beauty of coexistence. A blossoming garden with colourful flowers and playful insects reflect life's simple joys, while a serene caterpillar resting amid red-capped mushrooms under a tranquil sky on the right symbolises growth and transformation. This artwork radiates hope and the healing power of nature, inviting viewers to embrace peace and positivity.
08
RENEWAL
Artist: Artist from (NASOM) The National Autism Society of Malaysia
Retail value RM6,250
Bidding price RM3,000
Donated by: Dato' Seri Dr. Raymond Liew
09
AUSPICIOUS
An artistic creation by a child with autism, this heartfelt painting symbolises hope and healing. Vibrant tulips in the top half represent growth against the odds, while the serene grove below evokes peace and recovery. Together, they reflect inner strength and the transformative power of nature, offering a deeply personal testament to perseverance and renewal.
Retail value RM15,000
Bidding price RM13,000
Donated by: Dato' Lawrence Liew, Marrybrown
A native of Beijing, Li Tie is a researcher at the Capital Painting and Calligraphy Research Association and a noted Chinese painter specialising in flower and bird painting. A student of the renowned master Liu Jiluo, Li has received numerous awards in exhibitions across China, with his works frequently featured in prominent publications. He has been commissioned multiple times by the Beijing Municipal People's Government and recently created a decorative painting for the Standing Committee of the National People's Congress.
10
EXCLUSIVE DINING HOSTED BY DATO' SHARAN VALIRAM
Retail value RM10,000
Bidding price RM9,500
Donated by: Anonymous
11 AN EXQUISITE CANTONESE DINING EXPERIENCE BY CANTON COURT
Retail value RM18,888
Bidding price RM16,000
Donated by: Canton Court
12
EXCLUSIVE SOUTH INDIAN AND SRI LANKAN DINING WITH WINE PAIRING FOR 10 PAX
Retail value RM10,000
Bidding price RM9,500
Donated by: Anonymous
Experience an exclusive private dining event with Dato' Sharan Valiram, the Executive Director of Valiram Group. The dining experience is thoughtfully curated for an intimate group of 10. Indulge in an exquisite meal and engaging conversations for a memorable evening in a distinguished setting.
Indulge in a luxurious dining experience at Canton Court, Pavilion Kuala Lumpur's premier Cantonese restaurant. This auction item includes two tables, each valued at RM18,888, offering a multi-course menu crafted by Chef Chew, a master with over 29 years of expertise. Set in an elegant ambiance with impeccable service, this exclusive evening combines authentic flavours and modern sophistication, all for a noble cause.
Terms and Conditions: Redeemable from 1 March 2025 onwards Valid for six months.
At Nadodi, South Indian and Sri Lankan cuisine take centre stage. Paying tribute to the early settlers of Malaysia and the region, Nadodi's curated degustation menus reimagine heritage dishes, skillfully preserving the authentic flavours and richness of the South Indian Subcontinent.
Picture is for illustration
13
EXQUISITE MING REN XUAN 8-PAX SET COURSE
Retail value RM19,888
Bidding price RM16,800
Donated by: Ming Ren Xuan
14
750 WHITE GOLD DIAMOND PENDANT
Retail value RM17,000
Bidding price RM13,800
Donated by: Tomei
15
WHITE GOLD NATURAL JADE WITH DIAMOND PENDANT
Indulge in a luxurious seven-course Cantonese feast at RM19,888, featuring premium ingredients like A5 Japanese Shimomuragyu Wagyu and Japanese Kanto Sea Cucumber. Paired with legendary Old World wines and spirits, including Château Mouton Rothschild, Rémy Martin XO, and Krug Grande Cuvée, this dining experience is a masterpiece of refined flavours and elegance.
Crafted with high quality material and exceptional workmanship, this elegance diamond pendant features a modern design with graceful curve, perfect for daily wear and special occasions.
Retail value RM10,000
Bidding price RM9,500
Donated by: Poh Kong
This stunning white gold natural jade pendant adorned with a sparkling diamond, blends timeless elegance with natural beauty. The exquisite jade symbolises harmony and prosperity, while the diamond adds a touch of brilliance. Perfect for those who appreciate refined craftsmanship and meaningful design.
16
DOUBLE-STRANDED MULTI-COLOURED FRESHWATER PEARLS NECKLACE
Retail value RM5,000
Bidding price RM4,500
Donated by: Ms. Shirley Tay
17
CHOPARD "RED CARPET" SUNGLASSES
Retail value RM17,000
Bidding price RM16,500
Donated by: Focus Point
18
INTELLIGENT DEEP SLEEP MATTRESS + INTELLIGENT
ADJUSTABLE BEDSTEAD
Elevate your style with this lustrous double-stranded necklace, featuring multi-coloured freshwater pearls. Each pearl boasts a radiant sheen, showcasing vibrant hues that exude elegance and sophistication. A timeless piece, perfect for any occasion, it adds a touch of luxury to your wardrobe, making it an essential accessory for refined taste.
Retail value RM16,888
Bidding price RM16,000
Donated by: KOLA
"Red Carpet" sunglasses, created exclusively for the Cannes Film Festival, make their debut in the 2024 edition. This Limited Edition model is inspired by the "Peace and Love" necklace from Maison’s Red Carpet collection. Crafted in 23KT goldplated metal, the sunglasses feature a cat's-eye profile and intricate floral decoration with 140 high-quality zircons.
Specifications:
Lenses: Gradient brown
Mount: Shiny rose gold - rimless
The Intelligent Deep Sleep Mattress and AI Bed enhances sleep with advanced technology and premium materials. The AI app tracks vital data, offering personalised insights and sleep cycle adjustments. Customisable modes, an adjustable bed and materials like Tencel, gel memory foam and natural latex ensure comfort and support. The anti-mite, anti-bacterial Invista layer and pocket spring system provide a hygienic, restful sleep experience.
19
GINTELL IRON MAN LIMITED EDITION WELLNESS CHAIR
Retail value
RM36,988
Bidding price RM18,988
Donated by: Gintell
20
15 SESSIONS OF EECP TREATMENT
Retail value RM5,000
Bidding price RM4,500
Donated by: Health For U
21
TUMI 19 DEGREE ALUMINIUM LUGGAGE
The Gintell Iron Man Limited Edition Wellness Chair combines cuttingedge massage technology with iconic Iron Man design. Features include 8-D Twin Rollers for precise massages, a 178° L-Flex Track for full-body relaxation and a 230° Thai Stretching Programme endorsed by Dato Seri Master Chris Leong. With only 200 units available in Southeast Asia, it’s the ultimate blend of luxury, innovation and superhero spirit.
Retail value RM6,100
Bidding price RM5,600
Donated by: Anonymous
EECP promotes the development of new blood vessels to naturally by-pass coronary blockages helping restore the flow of healthy oxygenated blood back to the heart and body. As a result EECP reduces or eliminates symptoms such as high blood pressure, chest pain, fatigue, blood sugar, high cholesterol and increases your energy, stamina and returns patients to life style activities they thought they had to give up forever.
Valid for 30 days from 11 February 2025 until 10 March 2025 only.
This super durable carry-on boasts a modern silhouette with fluid looking and strategically contoured angles. It is ideally designed for short or overnight trips. As with all metals, wear and tear, including nicks, dings and slight denting, is to be anticipated and carried with pride for a journey well-travelled. Note that the hanger shown is not included with this item; it may be purchased separately.
22
TUMI COMPACT LARGE LAPTOP BRIEF
Retail value RM3,200
Bidding price RM2,700
Donated by: Anonymous
This slim, well-organised brief is perfect for commuters, students and frequent business travellers alike. Features include a padded laptop compartment that fits up to 17’’ screens, a padded tablet pocket and a magnetic slip pocket that provides quick access to the items you use most. It is part of the Alpha 3 Collection, where iconic business and travel pieces meets innovative design, superior performance and best-inclass functionality. Select styles come outfitted with colourful TUMI Accents.
23
TUMI DYNAMIC BACKPACK
This compact backpack features smart organisation for commuting and travel gear, while a mesh overlay adds an extra layer of protection. This season’s Seoulite print captures the vibrancy of Seoul’s neon-lit streets while
Retail value RM2,800
Bidding price RM2,300
Donated by: Anonymous
24
ROYAL SALUTE 21 YEAR OLD SCOTCH WHISKY
THE SIGNATURE BLEND
3L + 750ML
Retail value RM4,000
Bidding price RM3,500
Donated by: Dato' Liaw Choong Liang
Royal Salute, crafted by Chivas Brothers at the Strathisla Distillery, was launched in 1953 to honour Queen Elizabeth II's coronation, hence the ‘Royal’. The ‘Salute’ refers to the traditional 21-gun salute.
Taste: Deep fruity flavours with subtle smokiness, sweet orange marmalade, fresh pears, warm spices, hazelnuts, and a final touch of smokiness.
25
MAOTAI X 6
Retail value RM10,000
Bidding price RM9,500
Donated by:
Dato' Liaw Choong Liang
Moutai, the world’s oldest known liquor and a national treasure of China, is a 53% Chinese grain baijiu. Complex yet pure, it boasts over 150 tasting notes in a single glass.
Often referred to as the ‘original’ Moutai, it is renowned for its distinct flavour and mellow, pleasant aftertaste. Honoured as China’s National Liquor, it holds the highest accolade for any wine or spirit in the country.
26
CAMUS LEGACY COLLECTION
Camus Legacy Cognac is a masterpiece from the esteemed Camus Cognac house, celebrated for exceptional spirits. This range blends rare, aged eaux-de-vie from Grande Champagne and Borderies, embodying a perfect balance of tradition and innovation. Rich in history and flavour, each bottle honours the art of cognacmaking and Camus’ dedication to quality and French heritage.
Retail value RM3,300
Bidding price RM2,800
Donated by: Albert Wines & Spirits M Sdn Bhd
27
HENNESSY XO 3L
The Original X.O
Exclusive Collection
Retail value RM6,600
Bidding price RM6,000
Donated by: Dato' Winnie Lim
Hennessy XO, created in 1870 by Maurice Hennessy, blends over 100 aged eaux-de-vie, embodying tradition and modernity. Designed by Arik Levy, the iconic golden decanter reflects the richness of the cognac. Masculine and powerful, it reveals a peppery warmth, hints of leather and softened notes of vanilla, cinnamon and candied fruit. Best enjoyed straight, on the rocks, or with water, each sip uncovers new depths.
28
7D5N HOKKAIDO PURPLE ROMANCE FLORAL SEASON TOUR FOR TWO (JULY 2025)
Retail value RM20,000
Bidding price RM19,500
Donated by:
Apple Vacations Sdn Bhd
29
LANGKAWI RETREAT VACATION & GOLF
Retail value RM5,000
Bidding price RM3,000
Donated by:
• Ramada by Wyndham Langkawi Marina
• Horizon - The Ritz-Carlton, Langkawi
• The Els Club Teluk Datai
30
BRAUN BÜFFEL LEGACY 135 TIMEPIECE
An exclusive timepiece line-up, LEGACY - 135
Embark on a captivating journey to Hokkaido in July 2025, where vibrant flowers and lush greenery create a stunning summer escape. Highlights include the lavender fields of Furano, Sapporo's lively charm, Noboribetsu’s serene hot springs, Lake Toya’s tranquil waters and Otaru’s romantic canals. A refreshing and unforgettable adventure awaits!
Retail value RM3,399
Bidding Price RM2,800
Donated by: Bonia
Golf and relaxation in beautiful Langkawi. Enjoy the ultimate getaway with a 3D2N Langkawi Golf and Relax Package, blending leisure, luxury and world-class golfing.
Package includes:
• 3 days 2 nights stay at Ramada Hotel (for 2 pax) where you can relax in premium comfort and style.
• Dinner for 4 at The Ritz-Carlton Horizon Bar to savour exquisite cuisine amid stunning views.
• Golf at The Els Club Teluk Datai (1 flight, 4 pax) and tee off at one of Asia’s most breathtaking courses.
A limited edition release to celebrate Braun Büffel 135th Anniversary. Signature timepiece embodies the epitome of versatility for day or night. Featuring the signature Nappa leather strap paired with matching stainless steel case that houses luminous dials, perfect for any chronograph watch lovers.
Blending Tradition and Innovation: Souper Tang’s Journey
Souper Tang stays true to its roots in traditional Chinese herbal practices while adapting to modern consumer needs. Group Chief Executive Officer Nevinn Leow shares how the brand crafts a holistic dining experience that seamlessly integrates wellness, flavour, and precision.
myNEWS Retail Sdn Bhd / Asia
Concepts Sdn Bhd
association aims to raise half a million ringgit at its Chinese New Year dinner for scholarships and charity homes
Nevinn Leow Group Chief Executive Officer & Managing Director
The Mall, Mid Valley Southkey
Festive Joy, Giving Spirit
BLENDING TRADITION AND INNOVATION: SOUPER TANG’S JOURNEY
Souper Tang stays true to its roots in traditional Chinese herbal practices while adapting to modern consumer needs. Group Chief Executive Officer
Nevinn Leow shares how the brand crafts a holistic dining experience that seamlessly integrates wellness, flavour, and precision.
Malaysia’s largest soup chain as endorsed by the Malaysia Book of Records, Souper Tang, is expanding its horizons.
Plans are in motion to open outlets in Singapore by the second quarter of 2025, followed by expansions in Indonesia and Australia, with its signature products already available in markets like Australia, Taiwan, and Singapore.
Group Chief Executive Officer
Nevinn Leow says the company is actively developing additional distribution channels to support our global growth ambitions.
“Our regional expansion is guided by a careful balance of scalability and brand essence, and for international ventures, we adopt joint ventures and guided franchise models to maintain the authenticity of our products,” Leow adds.
Founded in 2009 as Tang Shifu by traditional Chinese medicine
(TCM) practitioners, the brand now operates 21 outlets across Malaysia.
“To ensure scalability without compromising the essence of our brand, all our outlets are corporateowned and managed due to the complexity and knowledge-based handling of TCM herbs,” Leow adds
CELEBRATING A MILESTONE
Closer to home, Souper Tang capped off 2024 with the opening of its flagship outlet at Sunway
Pyramid. Attended by nutritionists, pharmacists, and TCM practitioners, this milestone event also celebrated the launch of the SouperFast Herbal Soup product by two-time Paralympic Gold Medalist Cheah Liek How, marking a significant chapter in the brand’s journey. This innovative “Shop & Dine” concept cements its leadership in the herbal cuisine market.
Spanning nearly 570 square metres, the largest outlet of its kind in Malaysia boasts state-of-theart décor and multiple VIP rooms, event space, and a wide array of retail products.
“This integration of retail and dining elevates Souper Tang’s visibility while creating a modern environment that aligns with its brand identity,” says Leow who sees it as a pivotal moment in the brand’s journey.
By situating itself in a key urban hub, Leow says, the brand aims to connect with a wider demographic, showcasing its philosophy and identity in a prime location.
“This flagship outlet represents a bold step in our strategy to position Souper Tang as a household name synonymous with quality herbal cuisine,” he says.
WELLNESS TOURISM, CULINARY HERITAGE
Souper Tang’s flagship outlet at Sunway Pyramid was preceded by a grand prelude—the opening of a new outlet at Mid Valley Megamall which was officiated by Tourism Malaysia Deputy Director-General II (Promotions), Samuel Lee Thai Hung.
Held just 10 days prior, the grand opening aligned with the MalaysiaChina 50 Years of Friendship celebration and the Visit Malaysia 2026 campaign, emphasizing the importance of wellness tourism and culinary heritage.
The event brought together prominent associations such as the
ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), Malaysia Budget Hotel Association (MBHA), SME Association, Malaysian Association of Tour & Travel Agents (MATTA), Malaysian Association of Theme Parks & Family Attractions (MATFA), and the Malaysia Association of Hotels (MAH).
In his speech, Lee shared, “I believe Souper Tang embodies the spirit of Malaysia’s diverse culinary heritage, bringing to life Chinese traditions in a way that resonates with all Malaysians. I hope this new outlet inspires visitors to experience Malaysia’s vibrant culture and warm hospitality firsthand.”
The Mid Valley Megamall outlet
showcases a curated selection of products, including premium bird’s nests and thoughtfully crafted hampers, offering customers diverse ways to enjoy its wellness-focused offerings.
Leow describes the outlet’s opening as a pivotal moment for the brand: “The opening of the outlet at Mid Valley Megamall is a significant step in our mission to make Chinese wellness cuisine more accessible to a broader audience.”
He adds, “Through our focus on culinary traditions and wellness, we are proud to contribute to Malaysia’s efforts in promoting the Visit Malaysia 2026 campaign and positioning the country as a destination for both culinary tourism and health-focused experiences.”
The grand opening of Souper Tang’s flagship outlet at Sunway Pyramid, Petaling Jaya, on 17 November 2024.
The grand opening of the Souper Tang outlet at Mid Valley Megamall, Kuala Lumpur, on 7 November 2024.
THE “SHOP & DINE” EXPERIENCE
Souper Tang’s unique “Shop & Dine” concept sets it apart from traditional standalone restaurants. Every outlet features a wellness boutique offering products like chicken essence, SouperFast herbal soup packs, organic fruit enzymes, and ginseng wine.
These products are seamlessly incorporated into the menu, allowing customers to experience their benefits firsthand while dining.
Leow believes this creates a holistic experience for customers, who can enjoy these products in-store and purchase them for home use.
“Our approach makes wellness an accessible and rewarding lifestyle,” adds Leow who is also the company’s Managing Director.
The integration of retail and dining is further enhanced by a membership programme that provides exclusive benefits, creating synergy between the two aspects of the business.
“Our membership programme adds another layer to this experience, providing exclusive pricing and rebates,” he adds.
To cater to modern customers’ desire for meaningful experiences, Souper Tang pays homage to Chinese heritage with traditional round-table dining, as well as spaces for family and corporate gatherings.
MEETING MODERN CONSUMER NEEDS
In today’s fast-paced world, digital integration is crucial to retail strategy, and Souper Tang is no exception.
The Souper Tang app, for example, offers tailored recommendations based on customer preferences and body conditions.
It also simplifies reservations and integrates seamlessly with the company’s Customer Relationship Management programme, providing members with exclusive benefits across online and in-store purchases.
“Additionally, our enterprise resource planning system optimises resource planning, ensuring smooth management of omni-retail channels,” Leow notes.
This unified approach enhances both operational efficiency and customer experience, reflecting Souper Tang’s forward-thinking ethos.
Post-pandemic shifts in consumer behaviour have also driven the brand’s expansion into e-Commerce, offering over 300 TCM-based wellness products online.
As a retail-focused brand, Souper Tang navigates challenges by staying on a focused niche track, promoting wellness dining instead of competing in the crowded general Chinese cuisine space.
“We leverage the growing demand for holistic wellness by expanding our presence into diverse communities, introducing innovative delicacies crafted by our research and development team, and offering convenient retail products for consumers to enjoy at home,” Leow shares.
This gave birth to Souper Tang’s latest product, the SouperFast Herbal Soup series, a revolutionary product line catering to busy lifestyles.
“These soups are designed for consumers who value health but lack the time to prepare traditional herbal dishes,” Leow explains.
REVOLUTIONISING HERBAL CUISINE
The SouperFast Herbal Soup series is undeniably a testament to Souper Tang’s ability to innovate.
Souper Tang outlets, like this one at IOI City Mall, Putrajaya, are designed to resemble wellness boutique.
Souper Tang retail products are thoughtfully incorporated into the dine-in menu, allowing patrons to savour and experience their benefits.
SOUPER TANG’S AWARDS AND ACCOLADES
ASEAN RECORDS
- ASEAN’s Largest Restaurant Chain Specializing in Chinese Herbal Cuisine
- ASEAN’s Largest Hamper Brand by Cumulative Sales
THE MALAYSIA BOOK OF RECORDS
- Largest Soup Restaurant Chain in Malaysia
- Largest Hamper Retailer in Malaysia
- Most Bird’s Nest Sold
- Most Herbal Soup Sold
Designed for modern, busy consumers, the series reduces traditional cooking times from hours to just 30 minutes.
The quick-to-prepare soup is produced by using advanced techniques to break herbs into smaller particles that are cooked and infused with slow-cooked chicken broth.
“The result is a more hygienic, nutrient-dense soup with enhanced absorption benefits without compromising on nutrition and taste,” Leow says
The key difference between this SouperFast soup and the ones served in the restaurant is the absence of fresh ingredients like meat and vegetables that would enhance its appeal as a complete meal.
“Nutrition-wise, both are equally beneficial,” assures Leow.
The SouperFast Herbal Soup
INFLUENTIAL BRANDS – TOP BRANDS 2024
- Health Soup Restaurant (Malaysia)
- Most Favoured Brand voted by Women
BRAND RECOGNITION AWARDS
- SOBA - Star Outstanding Business Award (Best in Retail - Gold)
- Consumer Choice Award 2022/2023
- McMillanWoods Global Awards - Restaurant Trailblazer Excellence
- Shanghai International Prestige Business Awards 2022
- Des Prix Infinitus: Highly Recommended HerbalBased Restaurant 2022/2023
- Malaysia Social Certification - Outstanding CSR Contribution Award 2022
- The 12th Asia Pacific International Honesty Enterprise Keris Award 2015
- Asia Pacific Super Health Brand
- Golden Eagle Award - Winner of the Malaysia 100 Excellent Enterprise 2013/2014
- Sin Chew Business Excellence Awards 2013/2014
- SME Recognition Award 2012-2014 - Service Excellence
- Golden Bull Award 2012-2014
series includes nine formulas tailored for different health benefits, validated by pharmacists and nutritionists.
Brewing the soup to another level is a specially-designed electric cooker that is offered as a gift with purchase, to further boost the convenience for anyone to cook it, anywhere, anytime.
COMMITMENT TO SUSTAINABILITY
In an era of heightened environmental awareness, Souper Tang is committed to sustainability. The brand responsibly sources ingredients and has banned products linked to cruel practices, such as e-jiao (donkey-hide gelatin), since early 2024.
Eco-friendly initiatives include sustainable packaging and advocacy
for eliminating plastic straws through its role as the ambassador of Last Straw Johor.
“We’re also exploring renewable energy solutions for our central kitchen and optimising supply chains to reduce our carbon footprint,” Leow shares.
These efforts reflect the brand’s alignment with evolving consumer expectations for sustainability.
“We are committed to aligning our operations with evolving consumer expectations for a sustainable future,” the company stated.
ACCOLADES CEMENTING LEADERSHIP
Over the years, Souper Tang has amassed a string of accolades that reinforce its position as a market leader in herbal cuisine.
These include recognition from
the Malaysia Book of Records for ‘Most Bird’s Nest Sold in a Year’ with 243,119 units sold, and ‘Most Herbal Soup Sold in a Year’ with 380,930 units sold. On the international front, Souper Tang is also recognised as ASEAN’s largest restaurant chain specialising in herbal cuisine by ASEAN Records.
“These achievements highlight our commitment to excellence, innovation, and customer satisfaction,” says Leow.
They, Leow says, also amplify Souper Tang’s mission of promoting healthier lifestyles and inspiring communities to embrace nourishing, herbal-based dining as part of their daily lives.
These accolades strengthen the brand’s position as a leader in the herbal cuisine market and validate its commitment to promoting healthier lifestyles.
“As pioneers in herbal-based dining, we continue to set a benchmark for wellness-focused gastronomy, both in Malaysia and across ASEAN,” Leow adds.
A HERITAGE OF WELLNESS
When the company ventured into the food and beverage scene as Tang Shifu in 2009, it only offered six highly nutritional herbal soups to
meet a growing demand for homecooked alternatives.
However, market research in 2013 revealed challenges, including perceptions of being overly medicinal and expensive, and regional pronunciation issues, which prompted Leow to spearhead a rebranding effort.
“Rebranding as Souper Tang in 2013 marked a transformation from a medicinal concept to a lifestyle vitality experience,” Leow recalls.
The new brand came with a wider menu of TCM-inspired dishes alongside nutrient-packed soups, emphasizing taste first, with health benefits as an added value.
Today, Souper Tang offers over 100 TCM-inspired dishes in modern,
spacious settings for both casual meals and corporate dining.
Staying true to its roots, the brand strives to adapt to consumer demands, creating a wellness dining lifestyle that seamlessly blends heritage with modern expectations.
“We honour traditional Chinese herbal practices by adhering to TCM principles, balancing the right portions and combinations of herbs with fresh ingredients to create synergistic benefits,” Leow explains.
He continues: “Our dishes are first developed by TCM doctors and practitioners to ensure their health benefits, then meticulously refined by our chefs to make them both delicious and appealing.” Leow emphasises the importance of knowledge-based practices, such as tailoring herbs to suit specific diners’ needs, while maintaining meticulous attention to retail products and staff training.
This ensures the offerings deliver both wellness and flavour, accompanied by informed and attentive service.
“This harmony of heritage and innovation defines our approach to modern herbal cuisine. We empower healthier lifestyles through holistic, flavourful dining,” Leow concludes. ■
Nevinn Leow (second from left) receiving the 2 ASEAN Records recognitions for Souper Tang & YS Hamper.
Nevinn Leow (third from right) proudly showcasing the plaques from the Malaysia Book of Records.
The Mall, Mid Valley Southkey
Located in the southern corridor of Johor Bahru, Malaysia, The Mall, Mid Valley Southkey is a premier shopping destination that opened its doors on April 23, 2019. As one of the largest malls in the southern region of West Malaysia, it offers a comprehensive retail experience for visitors of all ages. Boasting over 260 retail outlets, including anchor tenants such as SOGO, Village Grocer, Golden Screen Cinemas, and the Mid Valley Exhibition Centre, the mall offers shoppers a wholesome and delightful retail experience.
Strategically located within the Southkey development, the mall is easily accessible via the Johor Bahru Eastern Dispersal Link Expressway, connecting to major highways and the Johor-Singapore Causeway, making it a convenient destination for both local and international visitors. Since its opening, The Mall, Mid
Valley Southkey has become a vibrant hub for shopping, dining, and entertainment in Johor Bahru, continually expanding its offerings to cater to the evolving needs of its patrons.
Designed as a “shopping playground,” the mall offers visitors a chance to indulge in fashion, savour new delicacies, and experience exclusive events. The mall’s vast selection of spas and salons also offers visitors a chance to get pampered after a day of shopping. In addition, the Mid Valley Exhibition Centre hosts an array of exhibitions throughout the year, focusing on different events including property fairs, baby fairs, as well as IT/ gadget fairs.
Festive Joy, Giving Spirit
MRCA Foundation shares Christmas cheer with a heartfelt donation to uplift lives.
Just before Christmas 2024, the MRCA Branding Education Charity Foundation shared festive joy and hope to the children of Pertubuhan Kebajikan Anak Yatim Mary KL with a generous donation of RM20,000 as part of their annual Christmas charity initiative. This activity of hope reflects MRCA’s commitment to community welfare and giving back.
The event was organised by MRCA council member and head of CSR Jordan Ng, and spearheaded by secretariat member M Kirthana. Their aim was to exemplify the true spirit of Christmas – love of neighbour, sharing and giving.
Prominent attendees included MRCA Branding Education Charity Foundation Chairman Dato’ Liaw Choon Liang, MRCA President Datuk Dr. Ken Phua, MRCA Lifetime Honorary President Datuk Seri Garry
Chua, MRCA Lifetime Honorary President Shirley Tay alongside other council members.
Their presence highlighted the collective dedication of the association in fostering joy and support during the festive season.
MEANINGFUL GIVING
The children of Pertubuhan Kebajikan Anak Yatim Mary KL were filled with excitement and gratitude, reaffirming MRCA’s dedication to uplifting lives and spreading cheer.
Chairman Liaw, in his speech, extended his gratitude to the
foundation’s Trustees and Council Members for their generosity and dedication.
“Today’s visit is a testament to the true meaning of Christmas: sharing not just gifts or essentials but also our time, warmth and love,” he said.
“To the children and staff, I want you to know that you are not alone. You are cherished and valued, and we hope this small gesture brings smiles to your faces and warmth to your hearts,” he said.
“Christmas reminds us that even the smallest acts of love and compassion can create meaningful change.”
COMMUNITY WELFARE
MRCA President Datuk Dr. Ken Phua reiterated that the home visits and supporting the underprivileged during major festive seasons is a long-standing tradition of the association.
“We aim for our efforts to reach all communities, making each feel included,” he continued, noting
festive seasons, among them, Hari Raya, Deepavali and Chinese New Year.
“For each occasion, the MRCA Foundation allocates RM20,000, demonstrating our inclusive approach to community welfare across different cultures and festivities in Malaysia,” Phua added.
Established in 2010 under the leadership of then-President Dato’ Tay Sim Kim, with an initial fund of RM1 million, the MRCA Foundation has become a symbol of the association’s commitment to uplifting society.
Its mission is to provide financial relief to the poor and underprivileged, support medical and educational needs, recognise academic achievements of MRCA members’ children and implement
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TEAM WORK
Phua emphasised that the success of the Christmas Charity Visitation 2024 would not have been possible without the dedication and generosity of MRCA members.
As the event concluded, the MRCA Foundation’s commitment to fostering community spirit and support was evident, ensuring that the festive season brings joy not only to the beneficiaries but also to those who give.
It continues to set a benchmark for how businesses can meaningfully contribute to society, ensuring that no one is left behind during the festive seasons.
Pertubuhan Kebajikan Anak Yatim Mary KL was named after its founder, the late Reverend Dr Mary Rayappan, who established the home in 2003 for four abandoned children in Setapak, Kuala Lumpur. ■
High Pines: Revolutionising Retail and F&B Operations with Cloud Technology
EMPOWERING DIGITAL TRANSFORMATION SINCE 2014
High Pines, a trusted retail solutions provider, has been at the forefront of digital transformation since its inception in 2014. Dedicated to helping businesses in the retail and F&B sectors streamline their back-office operations, High Pines has successfully guided over 800 companies in migrating from manual and traditional systems to cuttingedge cloud-based solutions.
LEADERSHIP DRIVING INNOVATION
Under the visionary leadership of Managing Director Chun How, who boasts over two decades of experience in diverse industries, High Pines provides unparalleled expertise. Chun How’s accomplishments include spearheading digitalisation projects, such as providing cloud accounting services for Petronas Lubricants Marketing (M) Sdn Bhd and consulting for PETRONAS on accounting and treasury processes during his tenure at KPMG.
COMPREHENSIVE SOLUTIONS TAILORED FOR SUCCESS
Specialising in leading cloud platforms such as QuickBooks Online, Oracle NetSuite, and EmplX, High Pines equips businesses with tools designed for efficiency and compliance. These solutions empower retailers and F&B companies to:
• Automate invoicing and financial processes, ensuring readiness for Malaysia’s e-Invoicing deadlines in January and July 2025.
• Gain real-time insights into
multi-location and multi-company performance through consolidated reporting.
• Leverage advanced features that include inventory tracking, intercompany management, and robotic process automation to optimise operations.
CASE STUDIES: DRIVING SUCCESS IN RETAIL AND F&B
A notable success story is a retail chain of convenience shops that successfully transitioned from Microsoft Excel to Oracle NetSuite, revolutionising its operations. This shift enabled automated sales data integration, significantly accelerated month-end closings, and provided real-time visibility into inventory across multiple outlets, ensuring smoother and more efficient management processes.
Similarly a nightlife chain of restaurants’ migration from SQL to Oracle NetSuite proved transformative. The new system streamlined financial operations, eliminating manual consolidation challenges and enhancing operational efficiency. Additionally, the enhanced security features of Oracle NetSuite safeguarded the business, effectively mitigating risks such as ransomware attacks, which were a concern with the previous system.
Another success story is a coffee chain of restaurants with about 600 outlets that embraced Oracle NetSuite for its multi country operations. This adoption reduced manual efforts, such as data entry and calculations, while improving financial accuracy and reporting capabilities. The comprehensive
integration facilitated seamless management across subsidiaries, ensuring the scalability and precision needed for their continued growth.
YOUR TRUSTED PARTNER IN GROWTH
High Pines remains committed to its vision of being the go-to advisor for technology and compliance, supporting businesses in building robust back-office foundations. By delivering tailored digital transformation strategies, High Pines ensures businesses stay competitive and future-ready.
DISCOVER THE HIGH PINES ADVANTAGE
Reach out to High Pines to transform retail or F&B operations today with innovative cloud solutions. With High Pines, customers navigate their digital journey with confidence and efficiency. For more information, visit https://highpinestc.com/. ■
Transforming Outlet & Retail Operations with Caction
Caction empowers businesses with an innovative outlet and retail management.
System delivering streamlined daily operations, outlet audit compliance, equipment maintenance and breakdown, SOP and quality control, franchise management, and many more.
Caction redefines business efficiency with key features like job scheduling, real-time collaboration, automated reminders and performance tracking. Its tools for workflow control, digital forms, e-signatures and customer service ratings ensure outlet compliance and enhanced accountability.
Since 2017, Caction (formerly SaleswConnection) has been at the forefront of digital transformation, aiding businesses across Malaysia, South Korea, Hong Kong, Taiwan, Indonesia, and Singapore. Some of its clients include Sunway, Nando’s, Rotiboy, US Pizza, Johnny’s, Dobi Queen, Chery, Daily Fresh, and many more. Over the past seven years, Caction has saved businesses over 1.5 million man-hours, optimised over
3 million jobs, and processed upwards of 800,000 service forms, enabling teams to thrive in today’s fast-paced landscape.
With actionable insights and live updates fostering transparency and efficiency, Caction is dedicated to creating a harmonious workplace culture where happiness and productivity go hand-in-hand. ■
A 25-year Legacy of Innovation
CMG, a pioneer in IT services, celebrates 25 years of technological excellence.
Driven by a diverse and dedicated workforce, CMG delivers innovative solutions, fostering trust and lasting partnerships with its clients worldwide.
The tech company boasts strong analytic and emerging technology teams. It has strong presence and partnerships in Malaysia, Singapore, Thailand, Indonesia, Cambodia, Hong Kong and other key locations.
This strategic network enables CMG to provide comprehensive and efficient solutions to their clients, ensuring seamless integration, proactive problem-solving and exceptional client support.
ALL-IN-ONE SOLUTION
EIOS offers a comprehensive approach to streamline operations from frontend to backend, while enhancing the customer experience.
By leveraging AI, data analytics and automation, it efficiently manages inventory, optimises ordering processes and enables personalised customer engagement.
Designed for seamless integration with existing systems, EIOS provides a comprehensive digital roadmap, ensuring smooth adoption and empowering businesses to exceed expectations while fostering customer loyalty.
BRIDGING THE GAP
In today’s fast-evolving digital landscape, CMG recognises the need for continuous innovation and adaptability while maintaining unwavering service quality.
As a globally recognised service provider, CMG holds prestigious
quality assurance certifications, including ISO 9001, ISO/IEC 20000 and CMMI Level 3.
With a steadfast commitment to quality in system development, software design and maintenance, CMG consistently delivers exceptional value, turning transforming ambitious visions into reality.
Among its diverse specialisations, CMG has established a strong presence in the food and beverage, and retail sectors, delivering cutting-edge solutions that addresses modern challenges and seizing new opportunities.
MAXIMISING POTENTIAL
At the core of CMG’s longstanding success is EIOS, a flagship digital ecosystem that transforms how businesses operate, connect and grow.
The standout feature of EIOS –highly sought after by enterprises – lies in its comprehensive data collection capabilities within its robust backend system.
Leveraging advanced data analytics and AI, EIOS converts raw data into actionable insights, empowering enterprises to make informed decisions and maintain a competitive edge. ■
The All-In-One Solution For Food and Beverage
Comprehensive front and back-of-house systems tailored for enterprise F&B clients
Contact Us Today
Let’s work together, share your ideas and grow your business with the best technology services.
Omnichannel support for seamless third-party integration
Real-time analytics to boost business efficiency
Advanced tools with artificial intelligence (AI), data science, social media listening, and unified insights
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+6012-2906332
yqyan@cmg.com.my
www.cmg.com.my
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With a proven history of success in national IT transformation projects, CMG Technologies Sdn. Bhd. excels in delivering complex, large-scale solutions. Our team of PRINCE II-certified project managers and industry experts ensure every implementation is executed with precision, structure, and efficiency.
EBERTECH SDN BHD: TRANSFORMING CUSTOMER ENGAGEMENT
Ebertech Sdn Bhd (Eber) is redefining how businesses connect with their customers through its innovative loyalty marketing platform. Tailored for startups as well as large enterprises, Ebertech offers scalable solutions that help companies craft personalised loyalty programmes, analyse customer behaviour, and nurture long-term relationships.
Trusted by brands such as Lalamove, Metrojaya, Kinokuniya, and Nike Stores, Ebertech empowers
SENG HUP LIGHTING : THE LEADING LIGHTING RETAILER IN MALAYSIA
Established on February 1, 1960, Seng Hup has become a leading name in Malaysia’s lighting industry, renowned for its innovative designs and exceptional quality. As a market leader, Seng Hup has undertaken numerous high-profile projects, including Royale Bintang Damansara, Sheraton Bangalore, and Novotel Visakhapatnam.
With over 60 years of expertise, Seng Hup offers a diverse range of lighting solutions, from modern LEDs to timeless chandeliers, sourced globally. Recently, the company expanded with three new showrooms complementing its headquarters in Petaling
businesses to thrive in competitive markets. As a new MRCA member, Ebertech reaffirms its commitment to advancing Malaysia’s retail sector and driving growth through collaboration and innovation.
Edward Au, CEO of Ebertech, said, “Joining MRCA strengthens our mission to empower businesses with cutting-edge loyalty solutions, fostering growth and transformation within the retail industry.”
Through its technology and strategic alliances, Ebertech continues to pioneer the future of customer engagement. For more information on Ebertech, visit https://eber.co/.
Jaya, showcasing its commitment to growth and excellence.
Re-emerging stronger after restructuring, Seng Hup now plans to establish more than 10 concept stores nationwide in the near future, targeting key locations such as Penang, Johor Bahru, and Kuching. Guided by its mission to illuminate lifestyles, Seng Hup continues to provide expert advice, ensuring every lighting solution is both functional and stylish.
FOOD
& HOSPITALITY MALAYSIA 2025 BY INFORMA MARKETS MALAYSIA
Food & Hospitality Malaysia (FHM) returns as the premier trade-only exhibition for the food and hospitality industry, taking place from 23-26 September 2025 at the Kuala Lumpur Convention Centre. As Malaysia’s largest food and hospitality event, it offers an unparalleled platform to discover new business opportunities and foster meaningful connections.
The event is co-located with Culinairé Malaysia, featuring a diverse lineup of exhibitors from the foodservice, restaurant, retail, and hospitality sectors. FHM connects international suppliers directly with
NIHON M&A CENTER MALAYSIA
Nihon M&A Center Malaysia, a subsidiary of Nihon M&A Center Holdings Inc., established in March 2020, has cemented its position as a premier M&A intermediary and advisory firm in Malaysia. With a focus on crossborder M&A transactions, the firm connects Malaysian SMEs with buyers in Japan and global markets. Backed by over 33 years of expertise and a proven track record of more than 9,000 successful transactions, Nihon M&A Center Malaysia leverages its parent company’s vast network to deliver unparalleled value to businesses seeking growth and expansion.
In a strategic move to strengthen its ties within the retail sector, Nihon M&A Center Malaysia has joined the Malaysian Retail Chain Association (MRCA) as a member. Through this membership in MRCA, Nihon M&A hopes to leverage on this excellent platform to expand its network and unlock opportunities for cross-border M&A,
Malaysia’s leading wholesalers, distributors, hoteliers, and restaurateurs, facilitating impactful discussions and showcasing cutting-edge innovations in the industry.
Informa Markets Malaysia, the organiser of FHM, states that this flagship event is a testament to innovation and knowledge-sharing. By joining MRCA, Informa Markets aims to strengthen networks and contribute to Malaysia’s status as a culinary and hospitality hub. FHM 2025 is set to redefine industry standards, offering a comprehensive platform for growth, innovation, and excellence. For more information, visit https://foodandhotel.com/.
particularly between Malaysia and Japan. The company’s goal is to support SMEs, including MRCA members, in navigating business transitions and achieving long-term sustainability through strategic M&A.
With a dedicated team combining local insights and global expertise, Nihon M&A Center Malaysia is committed to empowering Malaysian retail businesses to succeed in both domestic and international markets. For more information, visit www.nihon-ma.co.jp/en/.
MATRIX CONNEXION: YOUR PARTNER IN DIGITAL TRANSFORMATION
For over 16 years, Matrix Connexion (MatrixC) has been a trusted ally for businesses navigating the complexities of digital transformation. As Malaysia’s first Google Cloud Premier Partner, MatrixC specialises in delivering customised solutions to streamline operations, enhance collaboration, and enable smarter, data-driven decisions.
MatrixC’s expertise spans productivity and collaboration, where tools such as Google Workspace drive teamwork and communication; cloud infrastructure and modernisation, helping businesses transition to
change management and training, ensuring teams adopt new technologies with confidence. The c ompany also excels in transforming business data into actionable insights using AI, empowering growth and profitability.
“Our mission is to empower businesses to succeed in the digital age. From deploying Google Workspace for millions to training thousands through MatrixC Academy, we bring the expertise and support businesses need to
FROM NEWS STAND TO RETAIL POWERHOUSE: THE MYNEWS JOURNEY
Mynews Retail Sdn Bhd, a subsidiary of Mynews Holdings Berhad, exemplifies Malaysia’s entrepreneurial spirit, having transformed from a modest 200 sq ft news stand in 1996 into a dominant retail group with over 600 outlets today. Operating under brands such as myNEWS convenience, Korea’s CU convenience, the UK’s WH Smith travel convenience, SUPERVALUE minimart, and MARU COFFEE cafe, the group caters to the needs of communities across Malaysia.
Mynews has also expanded its expertise into fresh food production, collaborating with established Japanese companies to create Kineya Kitchen and Ryoyu Bakery, delivering top-tier ready-to-eat meals, bakery items, and
ASIA MEX CONCEPTS SDN BHD PRESENTING DOLLY DIM SUM
Asia Mex Concepts Sdn Bhd, the visionary company behind Dolly Dim Sum, is redefining the way Malaysians enjoy dim sum. Described as a modern interpretation of a traditional Chinese tea house, Dolly Dim Sum combines authentic flavours with contemporary flair to offer an all-day grazing experience. From meticulously crafted dim sum to mouthwatering fried rice and noodles, every dish reflects the brand’s commitment to quality and innovation. Halal-certified by JAKIM, Dolly Dim Sum welcomes diners from all walks of life to savour its diverse menu.
In its quest for growth and industry excellence, Asia Mex Concepts recently joined MRCA as a strategic step
confectioneries. Their Maru label products, crafted at the group’s Japanese Food Hub, have become customer favourites, offering quality coffee, meals, and baked goods that blend tradition with innovation.
As a trusted neighbourhood brand, myNEWS is a go-to destination for everyday essentials, with a focus on quality and convenience, to deliver a superior retail experience. Joining MRCA marks another step forward in Mynews’ journey as the company anticipates gaining valuable industry insights while learning and sharing best practices with fellow retailers. Mynews is poised to lead the way in transforming everyday convenience into delightful experiences.
for the company to gain the latest insights into the retail industry, including regulatory matters and market data. Asia Mex believes its membership in MRCA will empower the company to stay ahead in a dynamic retail landscape while fostering meaningful collaborations.
As a member of MRCA, Asia Mex Concepts looks forward to continuing its journey of culinary innovation and exceptional dining experiences. For more information on Asia Mex, visit https://www.dollydimsum. com/ or connect on Instagram and TikTok.
A1 CONSULTING: EMPOWERING BUSINESSES THROUGH INNOVATION
A1 Consulting is driven by a vision of a future where technology empowers every business to achieve its full potential. As a trusted partner of Odoo and Acumatica in Malaysia, A1 Consulting specialises in delivering innovative solutions in ERP and e-Invoicing, tailored to meet the unique needs of businesses across various industries. The company’s expertise lies in creating customised tools that enable businesses to work smarter, faster, and more profitably. Beyond implementation, A1 Consulting provides comprehensive services, including training, support, and ongoing maintenance, ensuring that ERP systems evolve alongside businesses. With a team of highly skilled consultants, A1 Consulting is committed to driving
continuous innovation and helping clients stay ahead in today’s dynamic business landscape.
“Joining MRCA is a strategic step for A1 Consulting. We recognise the vital role MRCA plays in supporting the retail sector in Malaysia, and we are eager to collaborate with fellow members, share our expertise, and contribute to the growth of the retail industry,” says Andrew Quach, Chief Executive Officer of A1 Consulting. Through its partnership with MRCA, A1 Consulting aims to share its technological insights and foster innovation within the retail sector, empowering businesses to embrace digital transformation and unlock new opportunities. For more information about A1 Consulting, visit www.a1consulting.asia/.
Malaysia’s largest mall owner-operator
sweatspa®: Pioneering Wellness with Full Spectrum Infrared Saunas in Malaysia
sweatspa® has carved a unique niche in Malaysia’s wellness industry as the only brand specialising in Full Spectrum Infrared Saunas. Founded by Sabrina Tang, sweatspa® brings cutting-edge wellness solutions to individuals seeking improved health and well-being. With five strategically located centers in the Klang Valley, sweatspa® offers an array of health benefits through its infrared saunas, including detoxification, relaxation, enhanced skin health, fat loss, and pain relief.
a sanctuary for health-conscious individuals and companies alike, catering to both B2C and B2B clients. The brand’s commitment to holistic health and wellness is evident in its emphasis on creating a balanced lifestyle. Each location offers a serene, comfortable environment where clients can rejuvenate their bodies and minds, supported by a professional team dedicated to personalised care.
established retailers, gain insights, and learn best practices in the retail industry. We believe that through collaboration and shared knowledge, we can enhance our service offerings and continue to innovate in the wellness space.” ■
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The wellness provider offers
In line with its growth ambitions, sweatspa® recently became a member of MRCA. Sabrina Tang, Founder and Managing Director, said, “Joining MRCA offers us an invaluable platform to network with
Sheer Driving Pleasure. 100% Electric.