![](https://assets.isu.pub/document-structure/250204133526-5742e78b4eec5b7143d34a8092698468/v1/0495dbb796f94ad3d9fa1640d7175187.jpeg)
Transforming Insights: Trade Mission
To Hangzhou Sparks New Opportunities
![](https://assets.isu.pub/document-structure/250204133526-5742e78b4eec5b7143d34a8092698468/v1/4600cd1d1addffffec6801af0064cd87.jpeg)
Transforming Insights: Trade Mission
To Hangzhou Sparks New Opportunities
Datuk Dr. Ken Phua PhD (Mal), MBA (Aust ), BSc (Hon) UK CFP, D.P.S.M (Darjah Pangkuan Seri Melaka) MRCA President 2024-2026
Music
Estd. 1975
A-5-2, 3, 3A, Level 5, Block A, Sky Park One City,
Jalan USJ25/1, 47650 Subang Jaya, Selangor. Tel: +603-5882 4333 Fax: 1 700 810 950 Website: www.mrca.org.my
PRESIDENT
Datuk Dr. Ken Phua Cheng Chuen BENTLEY MUSIC SDN BHD
IMMEDIATE PAST PRESIDENT
Dato’ Sharan Jethanand Valiram
VALIRAM HOLDINGS SDN BHD
DEPUTY PRESIDENT
Dato’ Liew Bin BRILLIANT MERCHANDISING SDN BHD
VICE PRESIDENTS
Dr. Afendi Dahlan
DR GROUP HOLDINGS SDN BHD
Dato’ Vincent Choo Kok Leong
URBAN IDEA SDN BHD
Valerie Choo Yoke Shiem SIMPLY AWESOME SDN BHD
Dato’ Winnie Lim Yoke Chin SOLUTION RISK CONSULTANTS SDN BHD
SECRETARY GENERAL
Michael Liew Fong Tzer MARRYBROWN SDN BHD
DEPUTY SECRETARY GENERAL
Terry Tay Eng Yeou
GOLDENHOME INTERIOR SDN BHD
TREASURER GENERAL
Aiveen Wong Choy Ching
CHIN SWEE FOOD SDN BHD
DEPUTY TREASURER GENERAL
Christine Tan Gaik Lin
CT F&B HOLDINGS SDN BHD
COUNCIL MEMBERS
Jit Singh A/L Santok Singh IRONHORSE ASIA SDN BHD
Nevinn Leow Shue Min OHMS NEOMISHAN CUISINE ELEMENTS SDN BHD
Liang Foo Kuan BIG ONION FOOD CATERER SDN BHD
Lim Ben Jie
TUNE GROUP SDN BHD
Jordan Ng Kim Leong BANNERKING SDN BHD
Alex Ooi Eng Keong THE FAMOUS AMOS CHOCOLATE CHIP COOKIE CORPORATION (M) SDN BHD
Steven Pui Eng Kuann Ting SUPERSAVE MULTI TRADING SDN BHD
Patrick Sim Chee Hong SECRET RECIPE CAKES & CAFÉ SDN BHD
Brian Tham Jee Ping WATATIME (M) SDN BHD
Cassandra Chan Yi Rong SH RETAIL ACADEMY SDN BHD
Edison Choon King Han POH KONG HOLDINGS BERHAD
Henry Low Low Kar Onn SPECTRUM OUTDOOR MARKETING SDN BHD
TRUSTEES OF MRCA FOUNDATION
Dato’ Tay Sim Kim FOUNDATION FOUNDER CHAIRMAN GOLDENHOME INTERIOR SDN BHD
Datuk Lee Hwa Cheng PLATFORM MANAGEMENT SOLUTIONS SDN BHD
Dato’ Eddie Choon
POH KONG HOLDINGS BERHAD
Datuk Albert Chiang BONIA CORPORATION BERHAD
Datuk Seri Nelson Kwok T. T., JP HONORARY CONSUL OF THE REPUBLIC OF MOZAMBIQUE TO MALAYSIA
NELSON’S FRANCHISE SDN BHD
Dato’ Liaw Choon Liang, JP FOCUS POINT SDN BHD
Datuk Seri Garry Chua ROTOL FOOD-CHAIN (M) SDN BHD
Shirley Tay Bee Koo
PHIPURE SDN BHD
BOARD OF ADVISORS
Tan Sri Dato’ Sri Leong Hoy Kum
GROUP MD, MAH SING GROUP BHD
Tan Sri Dato’ Sri Barry Goh Ming Choon CHAIRMAN, MCT BHD
Tan Sri Dr Lim Wee Chai
CHAIRMAN, TOP GLOVE CORPORATION BHD
Tan Sri Datuk Ter Leong Yap
EXECUTIVE CHAIRMAN, SUNSURIA BHD
Tan Sri Dato’ Sri Tang Yeam Soon GROUP MANAGING DIRECTOR, THE STORE CORPORATION BHD
Dato’ Dr. Jennifer Low, JP
GROUP MANAGING DIRECTOR, QUILL GROUP OF COMPANIES
LEGAL ADVISORS
Dato’ Dr Manjit Singh
MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS
Datuk Ringo Low
RINGO LOW & ASSOCIATES
HONORARY AUDITORS
Dato’ Sri Raymond Liew Lee Leong
MCMILLAN WOODS
Datin Yap Shin Siang
YYC GST CONSULTANTS SDN BHD
MALAYSIA RETAILER is produced for MRCA by
HARINI MANAGEMENT SERVICES SDN BHD (609031-W)
W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: 603-7932 3259
Email: harini.mservices@gmail.com www.harini.com.my
Publisher/CEO V.S. Ganesan
Senior Editor Vimala Seneviratne
Editor Rachael Philip
Creative Designer Goh Wei Lee
Advertising Consultant Faridah Ismail
Marketing Manager Karthik Ganesan
Operations Manager G. Revathi
PRINTER
UNITED MISSION PRESS SDN BHD (755329-X) No. 15, Perindustrian BS 9, Jalan BS 9/10, Taman Bukit Serdang, 43300 Seri Kembangan, Selangor. Tel: +603-8958 0186 Fax: +603-8945 5168
All articles featured in Malaysia Retailer magazine represent the personal views of contributors and are not necessarily those of MRCA & Harini Management Services Sdn Bhd. All writers automatically agree to indemnify MRCA and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2025 by MRCA and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. MRCA and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.
Dear Members,
As we close another dynamic and eventful year, I reflect with immense pride and gratitude on my first full year as President of MRCA. It has been a year of significant progress, collaboration, and resilience, as we navigated the ever-evolving retail landscape together. Over the past year, our focus has been steadfast on the six pillars: Networking Effectiveness Techniques; Embrace Globalisation; Continuous Learning Culture; Engagement with the Authorities; First Mover Advantage; and, Tradition and Innovation.
One of the highlights of the year has been our relentless focus on fostering innovation and adaptation within the retail industry. Recognising the shift in consumer behaviour and the growing importance of digital transformation, MRCA has spearheaded initiatives that empower members to embrace new technologies, enhance operational efficiencies, and strengthen their market positions, such as our partnership with Maxis to bolster 5G adoption.
Collaboration has been at the heart of our journey. Through strategic partnerships with government agencies, industry leaders, and stakeholders, we have ensured that the voice of our members is heard and their needs addressed. In fact, our Southern Chapter has been in discussions with the Johor state government to initiate collaborations. Recently, MRCA was invited by the Ministry of Tourism, Arts and Culture (MOTAC) to engage as industry players, recognising the extensive tourism attractions that have significantly benefited retailers, particularly during the onset of the first week of January 2025. Additionally, in 2025, we are set to hold an engagement session with stakeholders and the Minister of Housing and Local Government. Notably, our efforts in advocating for policies that support sustainable growth and fair competition have yielded encouraging results.
I am particularly proud of the events and programmes we have organised throughout the year, which include our trade visit to Hangzhou, China, Franchise Expo Malaysia 2024, the CEO Get-Together Sessions, factory visits, as well as seminars and learning sessions. We also engaged in industry forums and networking sessions as well as CSR initiatives, which have all reinforced our sense of community while driving value for our members. In December, we reached out to Pertubuhan Kebajikan Anak Yatim Mary to share our blessings with the underprivileged. These milestones are a testament to the hard work and dedication of our members, council, and Secretariat.
As we look ahead, the challenges we face remain significant, but so too are the opportunities. Together, we will continue to drive the retail industry forward, leveraging innovation, fostering inclusivity, and prioritising sustainability.
Just to remind you about a few key events coming up – don’t miss the upcoming CNY Gala Dinner 2025 on 10 February 2025. Register today and book your spot. Also, mark your calendars for the CNY Charity Visit on 23 January, the CEO Gathering on 12 March, FEM 2025 from 21-23 August and our 33rd Anniversary Gala Celebration on 5 December 2025.
I would like to extend my heartfelt gratitude to each and every one of you for your unwavering support and commitment. Let us continue to work hand-in-hand as we shape a brighter and more prosperous future for the retail industry in Malaysia.
See you soon at our next gathering.
Taking Bentley Music, Malaysia’s music and sound specialists since 1975, to greater heights as a beacon of musical excellence, innovation, and community impact.
When Datuk Dr. Ken Phua began his entrepreneurial journey with Bentley Music in 1986 as executive director, he envisioned a future where Malaysia’s music industry could thrive on a foundation of innovation, education, and community impact. As the company grew, Phua advanced to the role of managing director and a board member taking over from his late father Mr. Phua Sin Loke who founded the company in 1975.
Today, nearly five decades later and under both their leaderships leadership, the company has become a cornerstone of the country’s musical landscape, synonymous with excellence in instruments, sound systems, and music education.
Reflecting on his early days, Phua shares, “Joining Bentley Music marked the start of an incredible journey. I developed a deep understanding of the music industry and discovered the potential to build something transformative—a complete ecosystem for musical instruments and sound solutions in Malaysia.”
Founded in 1975, Bentley Music has grown from a modest business to an industry leader with a reputation for quality and of products and services. Today, the company manages retail showrooms in key locations, including Mutiara Damansara, Bukit Bintang, Penang and Johor, and operates a network of over 100 dealers across the nation. Its product division offers nearly 60 world-renowned musical instrument and sound reinforcement brands.
Beyond retail and distribution, the company’s portfolio encompasses music education, corporate and institutional bids to government agencies—such as supplying musical instruments to the Ministry of Defence for Army and Police bands—tendering bids for hotel sound reinforcement installation projects, and managing event spaces like the Bentley Music Auditorium.
Also under the Bentley Music umbrella is Steinway & Sons Galleries Malaysia, overseen by Phua’s wife, Datin Cathlyn Lee, who serves as its director.
Phuas leadership philosophy centers on integrity, teamwork, and results-oriented approach.
“As a leader, I prioritise strategic planning, empower my team, and cultivate relationships that drive growth and innovation,” he points out.
This approach has steered Bentley Music through an era of remarkable growth.
“Our goal has always been more than just retail and distribution instruments. We aim to inspire musical excellence, whether through our retail services, education programmes, or performances. We are driven by the belief that music has the power to transform lives,” he explains.
With forward-thinking strategies, Bentley Music has also embraced the digital era. In 2017, the company launched its online marketplace, making high-quality instruments accessible to customers nationwide.
“Digital platforms have changed how we connect with our customers,” Phua says. “Our online store offers convenience and ensures that people can enjoy music, no matter where they are.”
Beyond its commercial success, Bentley Music is deeply committed to nurturing Malaysia’s musical community. The company supports numerous initiatives, from sponsoring the Kuala Lumpur World Marching Band Competition to hosting educational programmes, through the Bentley Music Academy.
“Music has the power to unite people, and we believe in giving back,” Phua says. “Through our corporate social responsibility (CSR) efforts, we hope to cultivate a deeper appreciation for music while fostering local talent.”
With an impressive track record and accolades such as the Malaysia Book of Records, Brand Laureate, SOBA, SME, SEBA, ShipBA, and ASEAN Outstanding Business Awards, Bentley Music is poised for greater heights. Looking ahead, Phua envisions expanding its ASEAN footprint and continuing its work in education and cultural development.
“We aim to make Malaysia a hub for music learning and appreciation,” he notes. “Our mission is to combine innovation and tradition to shape the future of the entertainment industry in this region.”
Reflecting on his personal standards of excellence, Phua stresses, “By adhering to a customer-centric approach, Bentley Music delivers personalised services and high-quality products. We consistently strive for excellence, supported by a dedicated team and a robust infrastructure that includes retail outlets, online platforms, and world-class event shows such as musicals, Broadway performances, concerts, and staged performances at our own venue, the Bentley Music Auditorium.”
As Bentley Music approaches its 50th anniversary, it stands as a testament to Phua’s vision, perseverance, and passion. “Our journey has been about more than just business; it’s about building
“ Our journey has been about more than just business; it’s about building a legacy of the entertainment industry. We’re excited for what’s to come as we continue pushing boundaries to elevate the music industry.
– Datuk Dr. Ken Phua, Group Managing Director, Bentley Music Sdn Bhd
a legacy of the entertainment industry. We’re excited for what’s to come as we continue pushing boundaries to elevate the music industry,” he highlights.
An accomplished man in his field, Phua holds a Bachelor of Science Degree (Honours) from the
United Kingdom, and, alongside his wife, earned a Master in Business Administration (MBA) from Australia. He is also a certified Financial Planner (CFP Cert) and holds a PhD in Philosophy in Management from INTI International University. As an industry leader, Phua has
been bestowed the honorific title of Darjah Pangkuan Seri Melaka (D.P.S.M.), by TYT Tun Seri Setia (Dr.) Haji Mohd Ali Bin Mohd Rustam, Yang Di-Pertua Negeri Melaka in August 2023.
As a seasoned entrepreneur, Phua advices budding entrepreneurs: “Stay adaptable and resilient. Embrace continuous learning, build strong networks, and focus on creating value for your customers. Above all, remain passionate and committed to your vision.”
For more information, visit www. bentleymusic.com. ■
Harmonising innovation, excellence, and passion to transform the nation’s music industry.
Since its establishment in 1975, Bentley Music has emerged as a trusted leader in Malaysia’s musical instrument and sound reinforcement industry. With nearly five decades of expertise, the company has continually evolved to meet the dynamic demands of music education, entertainment, and professional sound system integration.
Driven by a vision to be a significant player in sound reinforcement and musical instrument supplies, Bentley Music continues to nurture academic and performance-based excellence through its music academies. The company’s mission is rooted in innovation, quality infrastructure, and customised advisory services, offering comprehensive system integration solutions for diverse spaces, including schools, houses of worship, hotels, and entertainment venues.
With a strong reputation for excellence in the music sphere, Bentley Music has an inexhaustible list of successful and ongoing projects in the pipeline. To-date, Bentley Music has installed advanced audio-visual systems at highprofile venues such as the Dorsett Putrajaya Hotel, the Four Points by Sheraton Kuala Lumpur, St. Joseph’s
Institution International School Malaysia, and the iconic Swiss Garden Hotel in Genting Highlands, among other notable projects. The company’s expertise extends to transforming spaces such as restaurants, boxing studios, and even the esteemed Hard Rock Café in Ipoh.
Since its inception 50 years ago, Bentley Music has grown in leaps and bounds. From its original showroom in Kuala Lumpur, Bentley
Music moved to a larger space in Bukit Bintang, Kuala Lumpur in 1981. In 2007, the company opened a sprawling 20,000 sq ft megastore in Petaling Jaya, and in 2013, Bentley Music brought a new lifestyle experience to its Penang showroom.
As the online shopping trend grew, in 2017 Bentley Music introduced its own online shopping channel, making it possible for customers to own musical instruments or other music systems
at the convenience of their fingertips. In 2023, the company introduced a new lifestyle experience to its Johor showroom, offering customers a refreshing retail experience.
Bentley’s success is underpinned by its strong relationships with major brands and its role as the largest importer and sole distributor of an extensive range of musical instruments and sound products. This strength allows the company to bid competitively for private and government projects while fostering a network of satisfied clients that include schools, churches, banks, and entertainment outlets.
The company is the exclusive sole distributor for many well-known and reputable musical Instruments in Malaysia such as Steinway & Sons, the renowned brand of pianos in the world with a legacy of over 172 years of establishment since 1853. Other world-renowned brands that Bentley
Music holds distributorship include Ibanez Guitars and Tama Drums, Laney Amplification from the United Kingdom. Bentley Music was also recently appointed as the distributor for Mackie Sound Reinforcement Systems and many other instruments such as Jupiter Brass and Woodwinds as well as Zildjian Cymbals, the world’s oldest company.
Bentley Music’s passion for developing Malaysia’s music industry and building musicallyaware communities has seen the company support events such as the Kuala Lumpur World Marching Band Competition and Astro Akademi Fantasia. Bentley Music has also been nominated as a government approved contractor to bid and supply musical Instruments to institutions of higher education, the Ministry of Defense (Mindef) and the Ministry of Home Affairs.
In 1998 when Her Majesty Queen Elizabeth II visited Kuala Lumpur to officially close the 16th Commonwealth Games, Bentley Music won the bid to supply the marching band to the Ministry of Finance to welcome the Queen. Through various prestigious initiatives, Bentley Music reinforces its commitment to nurturing local talent and promoting Malaysia’s vibrant music culture.
Bentley Music’s dedication to excellence has been recognised with multiple accolades, including the Malaysia Book of Records for the largest musical instruments showroom, the SME Brand Excellence Award, the ASEAN Outstanding Business Award and Platinum Business Awards – SME Brand Excellence Award, among others. These awards reflect the company’s leadership in the industry and its unwavering commitment to quality.
Bentley Music continues to innovate, aiming to redefine the retail shopping experience for musical instruments with cutting-edge showrooms and fostering a deeper appreciation for quality musical instruments through its academies. With a proven track record and a forward-thinking approach, Bentley Music stands as a beacon of excellence in Malaysia’s music and sound industry. Bentley Music has been a member of MRCA for the last 15 years, since 2010 till today. Today, Bentley Music has a strong presence in major cities with showrooms in Mutiara Damansara Petaling Jaya, Bukit Bintang in Kuala Lumpur, Gurney Paragon in Penang and Eco Galleria in Johor. For more information, visit www.bentleymusic.com. ■
Get a custom video featuring Sazzy Falak for your business.
Using the power of AI, now you too can get a celebrity ambassador for your business! Participate in RHB #JomSapot BeliLokal and boost your business exposure with the help of homegrown artiste, Sazzy Falak, at no cost to you.
Visit rhbjomsapot.my to learn more.
Malaysia Retail Chain Association president for the 2024-2026 term, Datuk Dr. Ken Phua shares his vision for the association’s future, focusing on innovation, inclusivity, and sustainability to navigate the evolving retail landscape while honouring the association’s legacy.
At the helm of Malaysia’s Retail Chain Association (MRCA), Datuk Dr. Ken Phua has embraced the challenge of steering the association into a dynamic future over the next two years.
The newly installed MRCA president brings not just years of experience in the retail industry but also a clear vision for innovation, inclusivity, and sustainable growth.
As the retail landscape evolves with the rapid rise of e-Commerce and shifting consumer behaviours, Phua recognises the need for MRCA to adapt while preserving its legacy of excellence.
The association, which will celebrate its 33rd anniversary in December, represents over 520 members encompassing some of Malaysia’s most prominent retail and franchise chains. It serves as a collaborative platform to address industry challenges and promote its members’ interests.
Phua’s election as MRCA president comes at a pivotal moment. His background as the co-founder of several successful retail ventures has equipped him with a keen understanding of the sector’s dynamics.
Under his leadership, MRCA is poised to embark on initiatives that blend tradition with innovation.
In his first address as president, Phua emphasised: “Retail is the heartbeat of our economy. As the
industry faces unprecedented changes, MRCA must remain a beacon of support and a hub of innovation for its members.”
One of his key priorities is driving digital transformation among MRCA members. With the pandemic accelerating online shopping trends, Phua aims to ensure that all members, regardless of size, have access to tools and knowledge to compete in the digital arena.
“We’re working on partnerships with tech companies to provide affordable solutions for smaller retailers,” he explains.
“Digital inclusivity is vital. Everyone should have the opportunity to thrive in this new landscape.”
The association is also launching workshops on leveraging artificial intelligence (AI) for customer insights and personalising shopping experiences.
These efforts are part of MRCA’s commitment to equipping members for a future where technology and retail are increasingly intertwined.
“By empowering members to adopt advanced technologies and align with global standards, we aim to position Malaysia’s retail industry as a significant contributor to the national GDP,” Phua says.
For the third quarter of 2024, Malaysia’s national economy grew
by 5.3%, compared to 3.8% growth in retail sales.
The highest increases among key categories were recorded in Restaurant & Accommodation Services (3.3%), Personal Care, Social Protection & Miscellaneous Goods & Services (3.2%), Housing, Water, Electricity, Gas & Other Fuels (3.1%), and Recreation, Sport & Culture (2.1%).
Envisioning MRCA as more than just a trade association, but a community, Phua has introduced initiatives aimed at fostering stronger collaboration among members.
• In 1992, Dato’ Eddie Choon, a prominent and visionary Malaysian Chain Retailer and Executive Chairman of Poh Kong Holdings Berhad together with 2 other visionary leaders founded the Malaysia Retail Chain Association (MRCA) then known as Retail Chain Affiliation (RCA). Dato’ Eddie Choon was convinced that the local retail industry could grow stronger with mutual support rather than competition.
• The MRCA’s humble beginnings saw less than 10 business leaders joining together to regroup and support Malaysia Retailers. The number grew to 30 members within the first year. MRCA now in 2025
has over 520 members who operate over 40,000 outlets and support more than 400,000 job opportunities.
• MRCA has expanded its purpose considerably – providing members with relevant training and industry updates, raising funds for the branding Education Charity Foundation and undertake CSR activities.
• Over the years many MRCA members have successfully expanded into overseas market. In support of its members’ international growth the association launched the Malaysia International Franchise and Licensing Fair (MIRF) in 2016 – an opportunity to showcase domestic and international
retailers now after 8th instalment of the Franchise Expo Malaysia now renamed is the one number franchise exhibition in Malaysia. FEM 2025 Aims for RM120 million in transactions.
• The future of Malaysia‘s retail chain landscape will be demanding as the region faces new economic challenges. The governing council is committed to enhance participating members’ future prospects, to equip them with current and bold know – how and to help them embrace innovation. With the MRCA’s support the Malaysia retail industry will be creative, resilient and forward looking.
“We want to create an environment where members can learn from each other’s successes and challenges,” he says. “Inclusivity strengthens our industry.”
To this end, Phua plans to expand MRCA’s mentorship programme, pairing established industry veterans with emerging entrepreneurs. This initiative reflects his belief that collaboration, not competition, is the key to sustained growth.
Sustainability is another cornerstone of Phua’s vision. With consumers increasingly prioritising eco-friendly practices, he is championing initiatives that encourage members to adopt sustainable operations.
“Retailers must take the lead in reducing waste and promoting responsible consumption,” he asserts.
MRCA is in talks with environmental organisations to develop guidelines and incentives
for members who implement green practices.
These efforts aim to align the industry with global sustainability trends while meeting growing consumer demands.
The retail sector has endured significant challenges over the years, from economic downturns to the pandemic.
Phua emphasises the importance of resilience in his leadership strategy by advocating for policies that provide support to retailers, particularly during crises.
“Retail resilience is not just about surviving; it’s about thriving despite challenges,” he notes. “MRCA must work closely with government agencies to ensure our members have the resources they need.”
Phua is particularly passionate about nurturing the next generation of retail leaders.
Under his presidency, MRCA will introduce programmes targeting young entrepreneurs, offering them opportunities to showcase their ideas and gain exposure within the industry.
“The future of retail lies in the hands of our youth,” Phua says. “By investing in their development, we ensure the continued vitality of our industry.”
His vision for MRCA also includes celebrating the association’s accomplishments and the milestones of its members.
He believes that recognising success inspires confidence and motivates further innovation.
“Acknowledging achievements reminds us of what we’re capable of,” he shares. “It’s also an opportunity to showcase the best of Malaysian retail to the world.”
Under his leadership, the association plans to host more high-profile events, such as award ceremonies and trade exhibitions,
1. Networking Effectiveness Techniques
Objective: Strengthen member connections and collective expertise across MRCA’s four pillars: Retail, F&B, Franchise, and Digitalization.
Initiatives:
• Members’ Meetings
• CEO Get-Together Programs
• Charity Events
• Branding and Education Initiatives
• Sports and Recreation Programs
Impact: Enhanced opportunities for collaboration and a stronger community bond among members.
2. Embrace Globalization
Objective: Equip members for success in an interconnected retail world
Strategies:
• Organize field trips, exhibitions, and trade shows.
• Facilitate connections with local and international players.
Outcome: Members remain leaders in global retail innovation.
to highlight members’ contributions to the economy.
Phua’s presidency marks a new chapter for MRCA, with his commitment to innovation, collaboration, and sustainability set to redefine the association’s role in the retail industry.
With a clear roadmap and an inclusive approach, Phua is determined to ensure that MRCA not only adapts to change but leads it.
As he aptly concludes: “Our mission is to support our members while shaping the future of retail. Together, we can achieve great things.” ■
3. Cultivate a Culture of Continuous Learning
Objective: Ensure members adapt to the evolving retail landscape.
Key Actions:
• Expand MRCA Academy programs.
• Collaborate with HRD Corp.
• Partner with higher learning institutions to create graduate opportunities.
Result: A skilled and future-ready retail workforce.
4. Engagement with Authorities
Objective: Navigate economic policies and regulatory changes effectively.
Approach:
• Participate in government initiatives.
• Leverage grants and resources for member benefit.
• Publish quarterly Retail Survey data reports.
Benefits: Empowered members equipped to adapt to changing regulations.
5. First Mover Advantage
Objective: Lead in technological and ESG advancements.
Action Points:
• Facilitate engagement with industry leaders in AI and ESG technology.
• Promote adoption of cutting-edge innovations.
Advantage: Members gain a competitive edge to thrive amid disruptions.
6. Balancing Tradition and Innovation
Objective: Maintain MRCA’s heritage while embracing change.
Commitment:
• Support diverse interests through the Youth Division, Women Division, and Growing Chapters.
• Uphold MRCA’s rich traditions as a foundation for future growth.
Vision: An inclusive, innovative, and culturally rich MRCA community.
Franchise Expo Malaysia (FEM) Date: August 21-23, 2025
Venue: Kuala Lumpur Convention Centre, Kuala Lumpur
33rd Anniversary Night Date: December 5, 2025
Venue: To be advised
Paving the way for international collaborations.
The recent trade mission to Hangzhou, China, offered a transformative experience for 28 delegates from MRCA, providing a rare opportunity to explore the region’s dynamic economic and technological ecosystem. The delegates had the opportunity to visit global giants such as Alibaba, Bytedance, and Neobio, each showcasing innovative advancements that are shaping the future of their respective industries.
The visit to Alibaba was insightful as participants gained a deeper understanding of its robust digital ecosystem, featuring trailblazing technologies such as AI, big data, and IoT. The delegation also explored Alibaba Cloud’s capabilities and its pivotal role in empowering SMEs globally through digital transformation. Similarly, Bytedance’s Lark Technologies introduced next-generation workplace solutions, sparking discussions on boosting efficiency and enabling collaboration in hybrid work environments. The Feishu Retail Industry Solution team also enlightened the delegates about the features and tools provided to help retail businesses improve efficiency and streamline operations.
Meanwhile, Neobio’s edutainment concepts highlighted the unique blend of education and entertainment, capturing the
modern consumer’s imagination and delivering interactive learning experiences.
Engagements extended beyond corporate visits, with a productive meeting with the Zhejiang Government and Zhejiang Retail Association. The entourage had the opportunity to participate in discussions focused on cross-border trade opportunities, infrastructure advancements, and policies designed to attract international businesses. Zhejiang’s strategic position as an economic hub was spotlighted as a gateway for accessing China’s vast consumer market and technological sectors.
The delegates also visited shopping malls, department stores and other famous retail chain stores
in Hangzhou. Aside from corporate visits, the delegates also toured Hangzhou and took in the sights and sounds of this beautiful city. While there, the entourage also savoured Hangzhou’s top cuisine and popular dishes.
The trade mission not only deepened participants’ insights into Hangzhou’s vibrant ecosystem but also laid the groundwork for future collaborations. It was a testament to the value of fostering international connections and exploring shared avenues for growth and innovation. Through this trade mission, the delegates were able to broaden their perspectives on business opportunities and offerings in Hangzhou as well as forge new business relationships and collaborations. ■
The 8th instalment of the Franchise Expo Malaysia highlights growth and collaboration in retail and franchise sectors.
The Malaysian Retail Chain Association (MRCA) is targeting RM120 million in transaction value for the 8th Franchise Expo Malaysia (FEM) 2025, set to take place at the Kuala Lumpur Convention Centre from 21-23 August 2025.
This represents a 20% increase from the RM100 million achieved in 2024, highlighting the resilience and innovation of Malaysia’s retail and franchise sectors while solidifying FEM’s status as a premier platform for growth and collaboration.
The three-day event will feature 400 booths from over 10 countries, including Malaysia, Singapore, China, Taiwan, Indonesia, Cambodia and India.
Notably, China and Taiwan will have dedicated pavilions, showcasing unique offerings from their respective regions.
FEM Organising Chairperson Terry Tay unveiled the theme of the 2025 event: ‘Invest in the Future’. He said it reflects the power of collaboration in today’s interconnected world.
“With over 400 booths across four halls, this expo is a testament to the unwavering confidence in our industry,” he stressed.
Tay highlighted the Malaysian retail sector’s resilience, noting its significant contribution to the nation’s GDP.
“This expo is more than an event—it is a catalyst for progress. Together, we amplify the voice of
the retail industry, driving innovation and embracing change to propel our industry forward.”
MRCA President Datuk Dr. Ken Phua, echoed these sentiments, focusing on the opportunities presented by digitalisation and collaboration.
“The theme, ‘Invest in the Future,’ captures the essence of what lies ahead. Strong consumer spending and the strengthening ringgit have created fertile ground for local businesses to thrive,” said Phua.
He elaborated on the association’s initiatives to empower members in the digital era, citing a recent visit to China to explore global best practices in e-Commerce and digitalisation.
“Digital platforms represent opportunities to reimagine how we work, connect and create. By enhancing collaboration and leveraging creativity, we can forge deeper customer connections and build lasting relationships,” he said.
Since its inception in 2016, FEM has evolved from the Malaysia International Retail and Franchise (MIRF) exhibition to become a cornerstone event in Malaysia’s retail landscape. FEM 2025 aims to attract even more franchisees and retailers, reinforcing MRCA’s mission
to foster a resilient, dynamic, and future-ready retail ecosystem.
The expo provides a platform where innovation thrives, partnerships flourish, and actionable strategies take shape.
With over 550 MRCA members representing 40,000 outlets and 400,000 employees nationwide, the association remains dedicated to advancing the retail industry through unity, innovation and collaboration.
Franchisees and business operators interested in participating in FEM 2025 are invited to register for a booth. Please contact Nicole Azavedo at 019-214 5362 or email nicoleannazavedo@gmail.com for more information. ■
Golfing for a noble cause.
The MRCA Branding Education Charity Foundation made its mark with the inaugural Charity Golf Event 2024, hosted at the picturesque Forest City Golf Resort. Spanning three days and two nights, the event brought together 110 golfers, alongside corporate sponsors, and community leaders, all driven by a shared purpose to uplift the less fortunate.
Under the leadership of the foundation Chairman Dato’ Liaw Choon Liang, the event successfully raised RM20,000 for three Johorbased charitable homes namely, the Sultan Ibrahim Johor Foundation (SIJF), Yayasan Kebajikan Suria and
Pertubuhan Kebajikan Shan De Johor Bahru.
“This event is a significant milestone for the MRCA Branding Education Charity Foundation. It reflects our dedication to providing relief and financial assistance to those in need while fostering a spirit of compassion and unity,” said Dato’ Liaw.
“Hosting this event in Johor allows us to directly impact the local community that has been so supportive of us,” he added.
In addressing guests and members, Datuk Dr. Ken Phua, President said, “These funds will go directly towards supporting the incredible work of these
organisations in improving the lives of those in need, and we are grateful for the opportunity to help further their efforts.” He also thanked, guests and members for their contributions towards the charitable cause and expressed his hope to continue to work together to bring positive change to those in need.
The event was also graced by YB Lee Ting Han, Johor State Executive Council Member, who showed his support towards the event’s charitable cause. Representatives from the charitable organisations were also present at the event.
The golfers walked away with attractive prizes sponsored by various industry players such as
Millenium Welt, Poh Kong Jewellers, Golfsmart (M) Sdn Bhd, ATG Watch, RHB Bank, Bank Islam Top Glove, Valiram and others. The top prizes included a BMW i5 eDrive40, RM50,000 worth of jewellery, a TITONI watch and various other prizes.
All in, it was a fabulous golfing event and testament to the foundation’s steadfast mission of aiding communities in need, exemplifying the spirit of compassion through initiatives such as this Charity Golf Event. ■
MRCA members converged at the recent Members’ Meeting and Christmas celebration held at The Glasshouse, Bangi Resort Hotel on 6 December 2024. Datuk Dr. Ken Phua, President warmly welcomed the members to the session and thanked members as well as all the past presidents for joining the session. He encouraged the members to actively participate in all MRCA events and leverage on networking opportunities provided.
“We have experienced a very robust year of retail growth estimated in the last quarter to be around 4.3 as released by the Department of Statistics Malaysia,”
shared Datuk Dr. Ken. He added that in comparison to last year, the retail industry has achieved around 4% retail growth, which is considered to be a strong growth. Datuk Dr. Ken also expressed that MRCA would like to continuously grow the four strategic pillars for the advantage of members.
Since the last meeting in July 2024, MRCA has hosted a total of 97 activities including events and meetings it organised, dialogues with government agencies and NGOs, training sessions, networking activities, charitable causes, and trade missions. During the session, new ordinary members and associate members were welcomed into the association.
Members were also invited to the CNY Gala Dinner 2025 which is scheduled to be held on 10 February 2025 at Shangri-La Hotel, with the theme Spring of love. The CNY Auction will be held on the same day at the hotel’s Melaka Room.
A birthday celebration was held for members whose birthday fell in the month of December. All in, the gathering was an exciting conclusion to the year and a vibrant celebration of the Christmas season. ■
Members of Malaysia Retailers Association (MRA) and Malaysia Retail Chain Association (MRCA) were interviewed on their retail sales performances for the second half of 2024.
This is the 27th anniversary of Malaysia Retail Industry Report. The first report was published in 1998 during the Asian financial and economic crisis. Malaysia Retail Industry Report is the longest-running retail industry survey in Malaysia.
For the third quarter of 2024, Malaysia retail industry achieved a positive growth rate of 3.8% in retail sales, as compared to the same period in 2023 (Table 1).
This latest quarterly result was
in line with market expectation. Members of MRA and MRCA projected the third quarter growth rate at 3.6% in September 2024.
During the same period a year ago, retail industry expanded moderately by 2.7% (Table 1). The low growth rate last year was due to the
high base effect in 2022. During the third quarter of 2022, the growth rate of Malaysia retail industry exploded by 96.0% after 2 years of lockdown.
The rising cost of living continued to be the biggest challenge of Malaysia retail industry during the third quarter of this year. It had
Source: MRA/ MRCA/ Retail Group Malaysia
affected Malaysian consumers from all income groups. Higher household expenditures were due to rising retail prices on many goods and services.
Despite the absence of major festival and national holiday, Malaysian consumers continued to shop for both basic and nonessential retail goods and services.
For the first 9 months of this year, the growth rate of Malaysia’s retail industry rose by 3.8% (Table 1), as compared to the same period in 2023.
For the third quarter of 2024, Malaysia’s national economy grew moderately by 5.3% (Table 2, at constant prices), as compared to 3.8% for retail sales (at current prices).
The above-average performance during this quarter was due mainly to double-digit growth rates in both private investment (15.5%) and public investment (14.4%). Higher exports and tourism spending also contributed to this latest result.
The average inflation rate during the third quarter of 2024 maintained at 1.9%.
During the quarter, the highest increases in the main groups included Restaurant & Accommodation Services (3.3%); Personal Care, Social Protection & Miscellaneous Goods & Services (3.2%); Housing, Water, Electricity, Gas & Other Fuels (3.1%) as well as Recreation, Sport & Culture (2.1%).
On the other hand, Food & Beverages main group experienced marginal growth rate (1.6%) and Clothing & Footwear main group recorded negative growth rate (-0.2%) during the third quarter of this year.
During the same period, diesel price rose by 20.1% as compared to 5.3% in the previous quarter.
Not more than 60% of the items
NA- not available
Source: Bank Negara/ Department of Statistics/ MIER/ Retail Group Malaysia
recorded increases during the third quarter. Out of all these items, about 97% registered increases not more than 10%.
Private consumption increased by 4.8% during the third quarter of 2024. Improved consumers’ spending was resulted from healthy labour market.
Unemployment rate during the third quarter of 2024 improved slightly to 3.2%. For the second consecutive quarter, labour force participation rate remained at a historical high of 70.5%.
For the third quarter of 2024, retail sub-sectors reported mixed results.
The sales of Department Store cum Supermarket sub-sector increased by 6.7% during the third quarter of 2024, as compared to the same period a year ago.
On the other hand, the retail business of Department Store sub-sector suffered a negative growth rate of 4.7% during third 3-month period of this year.
The sale turnover of Supermarket and Hypermarket sub-sector remained in the red zone with -0.5% in growth rate during the third quarter of 2024.
Conversely, the Mini-Market, Convenience Store & Cooperative
sub-sector continued to enjoy a sustainable growth of 8.7% in retail sales during the third quarter of this year. This was the highest growth rate achieved among the retail subsectors for the quarter.
During the third quarter of 2024, the business of Fashion and Fashion Accessories sub-sector climbed by 5.7%, as compared to the same period a year ago.
Similar to the previous quarter, the Children and Baby Products sub-sector suffered a negative growth rate of 2.0% during the third 3 months of this year.
During the third quarter of this year, Pharmacy sub-sector achieved a growth rate of 6.3%, as compared to the same period a year ago.
The Personal Care sub-sector grew by 4.7% during the third 3-month period of this year. This was considered a disappointing result taking into consideration the projection of 23.5% made by retailers of this sector in September 2024.
For the third consecutive quarter of this year, the Furniture & Furnishing, Home Improvement as well as Electrical & Electronics subsector suffered a negative growth rate of 3.3%.
For the third quarter of 2024, the Other Specialty Stores sub-sector (including photo shop, second-hand goods’ store, store retailing musical
Notes:
*- children and baby products include apparel, accessories, equipment, school uniform and toys
**- pharmacy and personal care stores were grouped under one category in Year 2020
Source: MRA/ MRCA/ Retail Group Malaysia
instruments, health equipment store, arts & craft store, stationery store, gifts store, sporting goods store as well as online retail store) suffered another drop in business with a growth rate of -5.5%. This was the worst growth rate achieved among the retail sub-sectors for the quarter.
Members of the two retailers’ associations project an average growth rate of 4.4% for the fourth quarter of 2024 (Table 4).
The department store cum supermarket operators are expecting to sustain their businesses with an average growth rate of 7.2% for the fourth quarter of this year.
After two consecutive quarters of declines in retail sales, the department store operators are expecting their businesses to turn around with a growth rate of 0.4% for the last 3-month period of this year.
Similarly, the growth rate of supermarket and hypermarket subsector are expected to turn positive in the next 3 months. For the fourth quarter of 2024, this sub-sector will expand by 4.2%.
Operators of mini-markets, convenience stores and cooperatives are anticipating a sustainable growth rate of 7.0% during the fourth 3-month period of this year.
Retailers in the fashion and fashion accessories sector expect their businesses to stay healthy with 6.7% in growth rate during the fourth quarter of 2024, as compared to the same period a year ago.
Retailers selling children and baby products are not bullish of their businesses in the last 3 months of this year. They expect their sales to drop by 4.7%, as compared to the same period in 2023.
Pharmacy operators are likely to enjoy a moderate growth of 4.3% during the fourth quarter of this year.
Once again, retailers in the personal care sub-sector are highly optimistic of their retail performances in the next 3 months. They anticipate a growth rate of 17.4% for the fourth quarter of 2024. This retail sub-sector has the highest estimated growth rate for the next 3 months.
The operators of furniture & furnishing, home improvement as well as electrical & electronics will
witness their businesses to remain in the negative territory. They expect their businesses to contract by 2.6% during the fourth 3 months’ period of this year.
Similarly, retailers in other specialty stores sub-sector (including photo shop, second-hand goods’ stores, stores retailing musical instruments, health equipment stores, arts & craft stores, stationery stores, gifts stores, sporting goods stores as well as online retail stores) are not hopeful of their businesses for the next 3 months. They expect their businesses to shrink by 3.3% during the next 3-month period. This retail sub-sector has the worst estimated growth rate for the next 3 months.
In September this year, Retail Group Malaysia (RGM) estimated 3.6% growth rate in retail sale for 2024. Based on the latest retail results, this projection has been revised upwards to 3.9% (Table 5). For the same period, Malaysian government has revised its projection higher for the national economy to grow between 4.8% and 5.3%.
For the fourth quarter of 2024, the growth rate estimate has been revised upwards from 3.2% (estimated in September 2024) to 4.4%.
The shopping traffic for the last 3 months of the year should be similar to the 2023 level. Malaysian consumers will continue to shop for goods and services. However, the holiday sales will not the same as pre-covid period due to the shortened school holidays. For this year, the year-end school holidays is only 9 days.
The Malaysia Year End Sale 2024 (MYES 2024) has returned with more than 100 deals and promotions. It has begun from 15 November 2024 and it will end on 1 January 2025. More than 60 shopping centres and tourism partners across Malaysia are participating in this major sales event. MYES 2024 will encourage more retail spending among Malaysian consumers as well as foreign tourists during this period.
Relatively cheap currency and
additional government initiatives will bring in more foreign tourists during the last 2 months of the year. Higher tourist arrivals will benefit retail businesses located in major cities, as well as tourist-oriented towns and islands.
The Malaysian government will increase the remuneration of civil servants from December 1 this year in 2 phases. For civil servants under the management and professional category, they will receive 8.0% increment on 1 December 2024 and 7% increment on 1 January 2026. For civil servants in the upper management category, they will receive 4% raise from 1 December 2024 and 3% raise from 1 January 2026. These increments are significant enough to stimulate retail sales during the year-end holidays.
The Chinese New Year festival will be celebrated early next year from 29 January 2025. Malaysian Chinese will likely begin their festive shopping in late December this year.
Prices of foods on both eating at home and dining out have risen again since October. In addition, many consumer services have increased prices in recent months, including car park charges, transportation and logistics services, health care services, media subscription services, etc.
Retail Group Malaysia (RGM) forecasts 4.0% growth rate for Malaysia’s retail industry in 2025. For the same period, the Malaysian government expects the national economy to grow between 4.5% and 5.5%.
Similar to this year, the biggest challenge for Malaysia’s retail industry in the new year is the rising cost of living.
e-Invoicing in Malaysia has begun since 1 August 2024 for all large corporations. Small retail businesses with annual turnover of at least RM150,000, are required to generate e-invoices for all business transactions starting from 1 July 2025. This will post a great challenge for many independent retailers, traditional shop operators, small business owners and online retail sellers.
Based on the Budget 2025 announced on October 18, several new policies and measures will be implemented next year. These are
Notes: *- include apparel, accessories, equipment, school uniform and toys #- furniture & furnishing, home improvement and electrical & electronics
Source: MRA/ MRCA/ Retail Group Malaysia
expected to impact Malaysia’s retail industry in the new year.
Monthly minimum wage will increase from RM1,500 to RM1,700 from 1 February 2025. Enforcement for companies with less than 5 workers will be delayed by 6 months. In addition, there will be mandatory EPF contribution for all non-Malaysian workers. These will have major impact on retailers and food operators that rely heavily on foreign workers. Higher operation costs of these retail operators will lead to higher retail prices.
The current subsidy on RON95 fuel will be removed from middle of 2025. A new subsidy will be distributed to about 85% of the Malaysian households. Malaysians eligible for RON95 subsidy will be determined by the Basic Expenses for Decent Living (PAKW), Cost of Living Index, size of household, employment status, number of cars, number of woking adults as well as number of schooling children.
Excise duty imposed on sugar sweetened beverages will increase from 50 sen per litre to 90 sen per litre from 1 January 2025. This should lead to higher retail prices on majority of the beverages sold in the country. However, the overall negative impact should be small.
The coverage of sales and services tax will be expanded from 1 May 2025, including premium foods and imported food products. This will lead to higher retail prices on selected food products. However, the overall negative impact will be insignificant.
Food & beverage (F&B) operators in
Footnote:
Notes:
- Cafe and restaurant include fast food restaurant, cafe, coffee cafe, bakery cafe, restaurant, full-service restaurant and caterer.
- Take-away, kiosk and stall include food outlet caters for take-away only, bakery without seating, kiosk and food stall. (e)- estimate
Source: MRA/ MRCA/ Retail Group Malaysia
Malaysia continued to face increased food prices and high operation costs. Although improved recently, relatively weak Ringgit led to higher costs for imported food ingredients and related products.
The never-ending Israel-Palestine conflict continued to affect sales of several international F&B franchises. Many Malaysian consumers were still avoiding these restaurants and cafes. This had led to heavy losses of several F&B brands operating in Malaysia. Some outlets shortened its operation hours, while others closed down temporarily. Some under-performing outlets were shut down permanently in all parts of the country.
Food & Beverage Outlets (Cafe and Restaurant) recorded a positive growth rate of 8.2% during the third quarter of 2024, as compared to the same period a year ago (Table 6). In spite of several market challenges, these operators performed above market expectation.
On the other hand, the businesses of Food & Beverage Outlets (Take-Away, Kiosk and Stall) advanced at a slower pace with growth rate of 6.8% during the third quarter of 2024. In September 2024, these operators projected an average growth rate of 13.4% for the third quarter.
The boycott of several international F&B franchises due to the Middle East war will likely to continue in the immediate term. This may lead to more temporary and permanent closures of these F&B outlets across the country.
Cafe and restaurant operators are ainticipating their businesses to climb by 9.2% (Table 6) during the fourth quarter of 2024, as compared to the same period last year.
Conversely, food and beverage kiosk and stall operators are conservative of their business’s prospect in the next 3 months. For the last quarter of 2024, they expect their sales to grow by 6.8% only. ■
• This report is provided as a service to members of MRA, MRCA and the retail industry. It provides industry data that give retailers better analytical tools for running their retail businesses.
• This report is not allowed to be reproduced or duplicated, in whole or part, for any person or organisation without written permission from Malaysia Retailers Association, Malaysia Retail Chain Association or Retail Group Malaysia.
• Retail Group Malaysia is an independent retail research firm in Malaysia. The comments, opinions and views expressed in this report are of writer’s own, and they are not necessary the comments, opinions and views of MRA, MRCA and their members.
• For more information, please write to tanhaihsin@yahoo.com.
Revolutionising rest with AI-powered bedding systems, KOLA introduces a new era of restorative sleep and wellness.
KOLA, a trailblazer in Malaysia’s sleep technology industry, is transforming the way people rest and rejuvenate with its cutting-edge AI-driven bedding systems.
Combining innovation, comfort, and wellness, the company’s mission is to redefine sleep as a restorative and personalized
experience with state-of-the-art bedding solutions that integrate advanced technology to monitor and enhance sleep quality.
KOLA’s flagship products – from AI-powered mattresses to adjustable smart bedsteads and ergonomic pillows - offer tailored support and comprehensive insights into users’ sleep patterns through an intuitive app.
By tracking heart rate, respiratory rate, and overall sleep quality, KOLA’s bedding systems enable users to optimize their rest for better health and well-being.
KOLA does not just redefine mattresses, they are reshaping the sleep experience that offers optimal health, performance, and happiness.
The company completes their wholesome slumber journey with the one-of-a-kind smart bedsteads and ergonomic pillows - both are designed to redefine comfort for every sleeper.
KOLA’s adjustable smart bedsteads feature six intelligent preset modes, including Zero Gravity, TV, AntiSnore, and Swing.
These modes alleviate pressure, enhance blood circulation, and provide tailored comfort. Designed with mobility and independence in mind, the bedsteads are especially beneficial for the elderly, offering assistance for safe and easy bed entry and exit.
A smart alarm feature elevates the wake-up experience, ensuring that mornings start with ease and comfort.
Complementing its bedding systems, KOLA offers a range
The 3D Air Mattress is a game changer, designed to provide exceptional comfort and support. Featuring the innovative “X-90 degree” three-dimensional support structure, it ensures optimal spinal alignment and stress relief. This mattress is a comprehensive solution for those seeking relief from spinal issues or anyone looking to elevate their sleep experience.
Key features include:
• Advanced Breathability: A 3D spacer mesh and strategically placed breathing holes ensure continuous ventilation, making it ideal for warm nights.
• Targeted Support Zones: Tailored support for the head, neck, spine, and legs promotes balanced pressure distribution.
• Eco-Friendly Materials: Crafted
from non-toxic, reusable materials, it’s safe for the whole family.
• Durability: Enhanced edge support and anti-collision corner designs improve safety and longevity.
The Intelligent Deep Sleep Mattress offers medium-firm support with intelligent monitoring technology to optimize rest. Its independent pocket spring system reduces stress points, while a Tencel upper layer enhances airflow and moisture control. This mattress blends functionality and elegance, delivering a sanctuary of rest for discerning sleepers. Key features include:
• Anti-mite and anti-bacterial protection for a hygienic sleep environment.
of ergonomic pillows, including the innovative Health Pro Series.
These pillows cater to unique sleeping positions and incorporate features like Bluetooth-enabled music playback, adjustable massage, and anti-snore technology. ■
• Exquisite craftsmanship, including triple-stitched edges and natural latex layers for a luxurious finish.
For those who value luxury, the High Luxury Customized Mattress combines rare black gold horsetail hair with a sisal blend for superior breathability and moisture-wicking properties. This mattress is the pinnacle of luxury, offering a harmonious blend of artistry and science.
Key features include:
• Independent pocket springs for minimal motion transfer.
• Hand-finished craftsmanship and elegant design elements.
The launch of In My Father’s Footsteps by Dato’ Seri Dr Raymond Liew takes centre stage at the McMillan Woods Global Awards 2024 Appreciation Night.
The McMillan Woods Global Awards 2024 Appreciation Night, held in early December at ParkRoyal Collection, Kuala Lumpur, witnessed the official launch of In My Father’s Footsteps: Navigating Business & Philanthropy, authored by Founder of McMillan Woods Global Dato’ Seri Dr Raymond Liew. The evening brought together industry leaders, celebrated personalities and philanthropists to honour the achievements of the awardees and supporters of the McMillan Woods Global Awards while reinforcing a shared commitment to giving back through the McM Cares Programme.
In My Father’s Footsteps delves into Raymond’s life, from humble beginnings to global success, and imparts the values instilled by his father that fuel his mission to merge business with charity. But this is no ordinary book.
“This book is not just my story— it’s my father’s legacy, my family’s journey, and a call for every leader
to find meaning beyond wealth,” Raymond said.
Raymond’s In My Father’s Footsteps is also a heartfelt callto-action for business leaders to embrace purpose-driven success.
Reflecting his unwavering dedication to charity, 100% of proceeds from book sales will be donated to The National Autism Society of Malaysia (Nasom) through the McM Cares Programme.
“True success is measured not by wealth but by the lives we touch. This book is my way of sharing that belief and inspiring others to embed purpose in their pursuits,” Raymond said.
“This is my way of honouring my father and creating opportunities for others,” he added, as his goddaughters Rachel Hsu Xin and Su Yin proudly stood by his side —a powerful image of legacy and responsibility passed down to the next generation.
“Charity is not a gesture; it’s a responsibility,” Raymond said.
“We are not just giving back—we
are investing in brighter futures for those who need it most.”
The event also highlighted the McM Cares Programme, McMillan Woods’ signature corporate social responsibility initiative.
Since its inception, McM Cares has raised over RM2 million for charitable causes, including RM200,000 for the National Cancer Society of Malaysia and RM300,000 for the National Stroke Association of Malaysia (Nasam) in 2022.
This year, the spotlight is on Nasom, with the programme aiming to raise significant funds to support autism awareness and care.
The evening brought together distinguished guests, including Dato’ Sri Wong Chun Wai (The Star), Cheah Lek How (national badminton player), Jojo Li (Hong Kong artist), and Winnie K (singer and actress).
Corporate leaders such as Dato’ Dr Lai Kim Theng and Datuk Wira
Calvin Khiu Fu Siang also graced the event.
The McMCares initiative received robust support from notable sponsors, including: Dato’ Sri Dr Shamir K Nandy, GV Corporate Advisory Sdn Bhd, TWL Holdings Bhd, Pensonic Holdings Bhd, Gintell (M) Sdn Bhd and Shangri-La Hotel Group.
As the evening drew to a close, Raymond signed the first copies of his book for guests, each inscription a heartfelt note about leadership, purpose, and giving back. In My Father’s Footsteps is more than a memoir; it’s a blueprint for how businesses and individuals can create legacies that endure—not in material wealth, but in the lives they transform. ■