Sunway Malls Shines On The World Stage with 7 International Awards for Customer Experience

Sunway Malls does Malaysia proud on the international stage with its holistic and customer-centric innovations and strategy during the COVID-19 pandemic.

Sunway Malls sets new world-class standards for customer experience by winning 7 international awards, as well as being named Overall Winner with the highest scores across all category submissions. The Mall was recognised in 2 international CX award ceremonies recently, namely the International Customer Experience Awards (ICXA) and CX Asia Excellence Awards, honouring the highest levels of excellence across the CX space.

Sunway Malls believes that rst-class CX requires commitment and teamwork from the entire organisation in putting customers rst. The company has in place a purposeful and holistic strategy adopting multi-stakeholder approaches, in line with its vision of “We Create Experiences That Enrich Lives”. With this dedication to customer-centricity, Sunway Malls continues to capture the hearts of people as the leading shopping mall owner-operator in Malaysia.

HC Chan, Chief Executive O cer of Sunway Malls and Theme Parks said, “These awards a rm Sunway Malls’ commitment and devotion towards upholding customer experience as a strategic competitive advantage in today’s highly competitive environment.”

“By ensuring a focus that starts from the customer, it ensures that the right experience is created from end to end, seamlessly and intuitively,” he added.

The 7 commendable awards received by Sunway Malls includes:

• Overall Winner in the International CX Awards 2022

• Best Customer Experience in Crisis (Gold)

• Best Brand Experience (Bronze)

• Best Customer Experience (Bronze)

• Customer is the Heart of Everything (Bronze)

• Best in CX Innovation (Bronze)

• Best CX Strategy (Bronze)

The Mall is the rst to introduce and implement notable initiatives during the pandemic that have now become industry and nationwide practices. These initiatives include being the rst mall owner-operator to provide Business Partners Assistance Programmes to upli tenants’ businesses during the lockdown, establishing heightened health and safety measures, and initiating the rst private mega vaccination in the country. Other remarkable initiatives include contactless mall navigation, multichannel concierge services and many more.

Sunway Malls is con dent in delivering more innovative and customer-centric initiatives in the future in their pursuit of continuous leadership in the CX space.