Al-Ikhsan Sports Launches Messi Brand

Al-Ikhsan Sports has been granted the exclusive selling rights for the Messi Licensed Fashion (No Sports) Kidswear merchandise in Malaysia from January 2023 for three years.

Under this agreement, Al-Ikhsan Sports has the exclusive rights to sell the Messi Branded Kidswear collection including t-shirts, polos, shorts, hoodies, track bottom and underwear within both West and East Malaysia.

Al-Ikhsan Sports is also proud to announce that it is the rst sports retailer in the world to launch the Messi Brand.

These merchandise are targeted for kids aged two years old to teens. In the initial phase, these products will be launched in 30 selected Al-Ikhsan Sports outlets, Football Republic and made available on Al-Ikhsan Sports’ website at www. al-ikhsan.com from 6 Jan 2023.

Youth and Sports Minister Hannah Yeoh, who was present at the launch, said the partnership could spur Malaysian children to pursue sports.

“Our children will have more interest in sports with Messi’s name on these clothing line. This will create excitement for them when playing football. We never know, this could lead to shaping future athletes,” she said as quoted by thesundaily.my

On this historic occasion, CEO of Al-Ikhsan Sports Vach Pillutla said

Messi stands for the spirit of one who rises from the working class to emerge as the foremost proponent of the game, and excel consistently at the highest level.

“It is indeed a great honour to be associated with the brand Messi. For all fans globally, the Messi magic goes beyond the pitch. We hope that with this merchandise, the kids can imbibe the age-old virtues of hard work, honest e ort and high levels of integrity from Lionel Messi,” he said.

Al-Ikhsan Sports shares the same values of hard work, honesty and integrity and therefore this relationship is an excellent t. In keeping with our core purpose of making sport a ordable for all, we intend to sell the whole fashion kidswear merchandise starting from just RM59 for round neck tees to RM219 for hoodies and jackets.

The sports retailer hopes to increase the distribution of this merchandise to more stores over the next six to eight months, and to make it available to all the 20 million football fans across Malaysia, added Vach.

CEO of Vingino Netherlands Jan Van Den Berg, which owns the global rights for the Messi Kidswear license, who was present on the occasion said he was happy to be associated with Al-Ikhsan Sports. They have football in their DNA and I’m sure that no one can do better justice to the Messi Branded apparel.

We look forward to a long-term partnership with them.”

Al-Ikhsan Sports is the number one multi-brand sports retailer in Malaysia, number one football retailer in Southeast Asia and among the top 10 football retailers in the world. They have more than 175-owned and operated stores across peninsula Malaysia and also have their own e-commerce platform www.al-ikhsan.com