MRCA New Member
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redONE Banks on the Retail Business redONE Network Sdn Bhd (redONE), Malaysia’s leading Mobile Virtual Network Operator (MVNO) with over 1.2 million postpaid subscribers, is known for its affordable services and mobile plans that start from as low as RM8 per month. Riding on a premier mobile network operator’s widest 4G LTE infrastructure, redONE subscribers can expect to enjoy seamless data connectivity and uninterrupted voice calls throughout Malaysia at budgetfriendly prices. Winner of multiple awards and recognitions for its practices and values, redONE currently operates in Malaysia and Singapore, and has ambitious plans to expand into other parts of ASEAN in the near future with Thailand being its next market. Since its inception, redONE has always emphasised the importance of its retail distribution channels. The bricks and mortar retail business model is still very relevant to the majority of telecommunications consumers, where they are able to receive
more personalised advice or to simply make a bill payment. Although there are more consumers who shop online in recent times, the retail store setup is especially crucial to cater to those who are still sceptical of online services and prefer faceto-face interaction. redONE now has over 100 redONE Premier Shops, and more than 2,500 retail partners throughout Malaysia since it started its business in 2012. These redONE outlets not only build local brand presence, they also provide instant service access for the community and build customers’ confidence in the company while showcasing the different types of products and services that redONE offers. With the establishment of redONE Premier Shops around the country, redONE also seized the opportunity to use them as training centres for newly recruited redONE sales advisors. Here, they are skilfully trained by the appointed official redONE trainers on how to become a
A newly launched redONE Premier Shop in Terengganu. The founders of redONE. L-R: Chief Sales Officer Ben Teh, CEO Farid Yunus, Chief Operating Officer Tee Yew Yaw.
Malaysia Retailer Vol 8 No 4
telcopreneur that generates personal income with life-long incentives. To date, redONE has a network of 4,000 active sales advisors around the country. On reasons for joining MRCA, redONE CEO, Farid Yunus, said, “We have great ambitions to expand our business in the retail sector and being part of MRCA will definitely help us in achieving this goal. By sharing our experience of having over 2,500 retail partners and synergising with existing MRCA members, we will be able to capitalise on more opportunities together.” Having a strong network of retail sales partners, redONE has and will continue to reward them with attractive commissions based on the sales that they bring in. From disbursing RM29 million in 2014 to RM90 million in 2019, redONE is on track to pay out RM100 million in commissions in 2020. This further proves that the physical retail business continues to remain relevant to consumers in this digital age. Moving forward, redONE is not only planning to strengthen and grow its network of postpaid partners, but it will also establish a wide network of prepaid dealers to market its recently enhanced prepaid plans. With these in place, redONE will be able to offer its great products and services to even more consumers throughout the country.
