Malaysia Retailer|Vol 8|No 4|2020|Dato’ Julie Maison Berger

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Market Trend

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Top Trends for Frontline Worker Productivity By Anees Haidri, Global Retail Strategy Lead, Zebra Technologies

s the COVID-19 pandemic continues to evolve, forward-thinking companies are testing new technologies and processes that protect the safety of frontline workers to drive sustained productivity. Companies worldwide are grappling with the rebuilding phase of this pandemic, strategizing on how best to adapt operations to enhance employee safety while also addressing fast-changing business demands to deliver strong results while ensuring customer satisfaction. The following are some top trends companies are exploring to increase frontline

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Malaysia Retailer Vol 8 No 4

worker productivity, speed, and effectiveness via technology and refreshed business operations.

REVOLUTIONISING DELIVERY AUTHENTICATION The common practice of providing a signature on a delivery driver’s mobile device to obtain a certified package is no longer ideal in today’s world given the ease in which germs can spread. One new solution companies are rolling out to protect both the frontline worker handling the package delivery and the recipient involves barcode scanning to avoid direct contact. With this trending approach,

the delivery driver scans the barcode on the package and then hands it to the recipient. Then the package recipient can use his or her own mobile device with camera functionality to authorise and certify that he or she has in fact received the package while eliminating any contamination from handling a shared mobile device.

REINVENTING THE ROLE OF BRICK AND MORTAR SPACES Retailers specifically are looking at creative new approaches for reutilizing brick and mortar square footage in productive ways given current consumer shopping


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