Market Info
36
UNIQLO Malaysia Launches New Store Concept New model of store away from shopping mall aims to closely engage with the surrounding community for a more personal, more convenient shopping experience. apanese global apparel retailer UNIQLO recently opened a roadside, community-based store in Bandar Sri Damansara, surrounded by residential townships, schools and office buildings. The new roadside store has a shopping space designed to accommodate some of the essential needs of the surrounding community. Yuki Yamada, CEO of UNIQLO Malaysia and Singapore, said that UNIQLO turned 10 in Malaysia in November. “Over the years, we have developed a strong presence here with an online store and 51 physical stores in shopping malls located in major cities and towns across 12 states,” he stated. The roadside store at DA Square @ Damansara Avenue, he pointed out, is carefully designed to ensure enough space and accessibility for all, including families with children, elderly people and people with disability, and will feature its own car park for our customers.
J
Malaysia Retailer Vol 8 No 4
“It will serve as a close-tohome store for customers in Bandar Sri Damansara and surrounding townships, giving locals the chance to enjoy a quick and convenient trip to UNIQLO, he added. UNIQLO’s first roadside store in
Japan opened in 1985. Malaysia is the fifth country outside Japan and the third in Southeast Asia to have a roadside concept store following successful launches of the store format in South Korea, Taiwan, Thailand and the Philippines.
