MRCA Update/News
32
The Star Outstanding Business Awards (SOBA) – Bolstering The Digitalisation of SMEs SOBA Lab Webinar presented thought-leadership on leveraging the innovative strategies and technologies, as well as using the right digital reinvention to transform the way SMEs bring customers, data and processes together to achieve mutually beneficial synergy. he SOBA Lab webinar presented five distinguished speakers who shared their thoughts on Malaysia’s digitalisation journey and the technologies behind it. The session, moderated by Stan Singh, Councillor of PIKOM, featured Rahim Raduan, Chief Corporate
T
Malaysia Retailer Vol 9 No 2
Officer, Credit Guarantee Corporation Malaysia Berhad (CGC); Kevin Lee, Head of SME, Maxis Business; Kuan Eu Jin, Chief Marketing Officer, PKT Logistics Group Sdn Bhd; Dev Raaj, Chief Digital Officer, RHB Bank Berhad; and George Lee, Chief Executive Officer, Innov8tif Solutions Sdn Bhd.
Organised by The Star Media Group, SOBA has made a mark of distinction among Malaysia’s small and medium enterprises (SMEs) for its recognition of outstanding business achievements. “A business award, a networking platform and an innovative community – for the past 11 years, SOBA has recognised
