The strategic partnership between Aimazing and HyperQB will allow malls and retailers to improve returns on mall marketing and loyalty programme enhancements with real-time data insights. o empower shopping malls with real-time sales data for improved customer loyalty, Aimazing, the preferred retail data platform for mall management, announced a strategic partnership with HyperQB, a customer loyalty and engagement super-app for property and malls in Malaysia. Aimazing and HyperQB have integrated their solutions to provide a complete mall intelligence and first of its kind loyalty solution in the form of a mall super-app for Malaysia and the region. Within the current retail market, malls do not have real-time sales data to inform business decisions, due to the technical difficulties involved in their collection processes. With an all-in-one integrated retail data and loyalty platform, the retail industry can look forward to infrastructure and solutions that can help supercharge their business operations and omnichannel strategies. The strategic partnership with HyperQB allows Aimazing to deliver a mobile solution that is easily accessible, allowing retail malls to achieve more omnichannel personalisation to power their marketing and loyalty efforts. Retailers will be able to use the
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dashboard to see foot traffic data and customise new retail strategies in real-time according to their customers’ journey. Previously, this would have been an impossible, if not extremely costly and timeconsuming process due to the fragmentation that exists in the current POS market. “We partnered with HyperQB to launch a mall super-app to personalise offers and leverage data insights that will provide high visibility of sales. The strategic partnership provides a singular, unified view for mall managers to deliver experiences that are powered by modern technology platforms. In a post-pandemic world, it is increasingly important for malls to adapt and understand the importance of an insights-driven
omnichannel approach,” said Jun Ting, Chief Executive Officer of Aimazing The mall superapp improves loyalty programmes for customers by allowing mall management teams to understand shopping patterns and consumer habits, presenting the opportunity to offer various rewards in the form of discounts and perks to incentivise shoppers to conduct repeat purchases. It also enables malls to drive partnerships, such as with payment providers like card or e-wallet companies. For instance, the dashboard provides insights on the acquisition percentage of each payment partner within the mall. Armed with this information, malls can pitch exciting campaigns with these payment platforms to increase acquisition, allowing increased revenue streams for mall management teams. Customer loyalty programmes are key assets that can be leveraged by mall managers on Aimazing’s mall super-app to run campaigns, understand which merchants they should work with and have data of shoppers’ preferred merchant brands allowing them to find creative ways to retain those customers, further increasing their lifetime value. Malaysia Retailer Vol 9 No 4
Market Info
Aimazing and HyperQB Launch Malaysia Mall Super-App to Provide Real-Time Data Insights
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