Cover Story
2
Painting A Bigger Picture of Health and Wellness Racheal Tan, Chief Executive Officer of Wellous Sdn Bhd, one of Malaysia’s leading producers of personalised functional food, talks to Christina Thomas about the company’s exciting journey over the last 5 years; and its rapid rise in the Malaysian and regional markets.
ellous, is a homegrown Malaysian brand that is rapidly gaining momentum in the functional food market. Helmed by Racheal Tan who holds a Bachelor’s Degree in Food Science and Technology from University Putra Malaysia, the company has grown rapidly in the last five years. “Personalised Functional Food is the Next Future Food, referring to food ingredients that contain health functions to achieve optimum health”, explains Racheal. Reflecting on the founding principles of the company, Racheal explains, “The founding of this company is based on the deep understanding that many people do have high demand for good quality health products that can be very hard to find. Given the daily busy & stressful lifestyle, searching for the right functional food with health benefits can be a real challenge, where many do not have the right knowledge and information on what is best to solve their health concerns.”
W
Malaysia Retailer Vol 9 No 4
Much thought has been put into Wellous, and Racheal testifies, “We revolutionised the whole concept of delivering products & happiness to our customers’ doorsteps.” She adds, “The challenges were mostly in the beginning, especially in the very first year of setting up the business. Sales was slow, and no one believed in what we do.” In the beginning, Wellous was not well-known and the commercial market was sceptical about making that first online purchase. Racheal explains that the common perception among consumers was “I’d rather buy something imported from overseas or something branded.” However, with persistence and dedication, as well as Wellous’ continuous emphasis on product quality and effectiveness, many consumers returned for more after witnessing great effects. This then led to word-of-mouth recommendations to family members, friends and others. “That’s how we slowly gained the trust of our loyal customers,” beams Racheal.
All the hard work was well worth it as five years down the road, Wellous is now a popular name within the functional food market in Malaysia. In just a few years, Wellous has rapidly risen from a new brand to a key player in the wellness and beauty products industry. “I would attribute our success to being focused to offer the best for our customers,” says Racheal.
TIGER MILK KING – A WINNING PRODUCT With the arrival of the recent COVID-19 pandemic, many people have become more concerned about their health and well-being, and are on the look-out for products that can offer them prevention and protection. To address this need, Wellous introduced a revolutionary product called Tiger Milk King (under Tigrox series), a functional food product to boost lung health. The product is derived from the Tiger Milk Mushroom, which is considered a national treasure in Malaysia, and is used by indigenous people to treat
