Market Info
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Level Up With Fusionex Virtual Trade Fairs usionex Virtual Exhibition Platform is an open portal for businesses to build links with other businesses not just in the country but all over the world. Despite being only a virtual platform, its success rate of translating B2Bs into business deals is high. So how does it work? The exhibition captures engagement across a larger, more connected audience through business matching, livestreaming and marketplace activities. It also facilitates traditional in-person events. All this translates to better opportunities with greater entry into new markets. The virtual platform is also better able to support and boost the interaction between exhibitors and attendees from a wide audience. Its virtual booths offer opportunities for brand awareness and lead generation through product showcases, video conferencing, downloadable content, speaking sessions and more. These are effective ways to improve sales and solidify business certainty. Being an e-Platform, it also makes it simple to schedule business matching events and engage in live pitching sessions anywhere in the world, thus promoting new ventures and partnerships globally. It is designed to not only facilitate
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Malaysia Retailer Vol 10 No 1
the exchange of business ideas and insights but to also allow companies and customers to explore business opportunities across the region. The platform creates a connected crossborder channel for its community to engage and to make transactions. AI-powered analytics capabilities, meanwhile, allow exhibitors to seamlessly grow their businesses by providing them with meaningful data-driven insights to overcome business and operational roadblocks and inefficiencies.
SUCCESS STORY The Fusionex Virtual Exhibition Platform delivered good results for Matrade in 2020. Matrade is the external trade platform arm of the Ministry of International Trade and Industry of Malaysia. It supports local companies as they look for export markets. The COVID-19-related restriction in 2020 saw the organisation facing challenges in hosting its annual trade fair. It turned to Fusionex and launched a fully digital exhibition. Fusionex platform’s entire ecosystem was tailor-made to cater to the needs of the exhibitors, buyers, visitors and business leaders, all the while delivering a seamless and conducive experience for everyone to connect to and gain value.
The virtual platform also provided a host of interactive and engaging tools for Matrade, allowing users to break down geographical barriers and exhibitors, especially, to reach out and gain potential partnerships, sales lead and business connections.
FAR-REACHING GOALS Two years on, the Fusionex platform no longer plays a supporting role. It has been rebranded as Matrade’s primary trade fair platform – effectively pivoting the physical exhibition into a global-scale digital event. The new and improved robust platform with its comprehensive host of trade engagement systems and tools also prioritises the user experience to ensure attendees can easily navigate the virtual fair. Visitors who register could do so by simply logging in and setting their own agenda, deciding their own individual experience via the platform’s Digital Directory and Calendar features, which contain exhibitors’ booths, offerings, scheduled events and itineraries. This allows viewers to plan and maximise their time spent at the virtual event.
